Digital Branding

8 Expert Tips to Produce an Account Based Marketing Content Strategy

on November 4, 2021

If you run marketing campaigns for a B2B company, chances are you have heard of Account Based Marketing.

Also called ABM, it is a marketing strategy meant to reach potential prospects within a target company. Instead of reaching out to an individual, ABM allows you to connect to a group of stakeholders.

This also explains why ABM requires close coordination between marketing and sales to succeed. Add to that content marketing, and you can produce excellent results.

But to make that happen, you need to produce precise content. This can be based on industry, roles and functions of your target decision-makers, or the size of an organization.

That said, here are eight tips that you can use to develop an Account Based Marketing content strategy:

Know Your Target’s “Who” and “What”

Sure, Account Based Marketing means that you are reaching out to a target account. However, every account is made up of a group of decision-maskers.

Before you build a content marketing campaign for a prospect, you need to know who you should target. You also need to identify their roles in an organization.

That’s because a piece of information that matters for a Chief Finance Officer may not matter for a Chief Executive Officer.

However, you should not rely on LinkedIn alone when scouring the Internet to target accounts. You should also look into a company’s annual reports, earning calls, social media accounts, and blog. Doing so can give you an insight into the key issues that a prospect is facing and how your products and services can help solve those.

Use an Account-specific Subdomain

This one is pretty basic but often overlooked.

Whenever you are driving a lead to your website, it would help to use a specific subdomain. Doing so adds a personalized touch. It also makes your prospect feel that you went the extra mile to create an online experience that is unique to them.

As such, it will be inherent for them to engage and interact. That’s called the “power of reciprocity.”

Build a Content-rich Microsite

In relation to the previous point, your account-specific subdomain must have the right pieces of content. This is where having a microsite can come in handy.

Think of your microsite as a content hub. This is where you will organize and present relevant content, third-party data, and resources that will be meaningful to your prospect.

That said, we recommend that you use an ABM platform that can help you build and measure your microsite’s ROI. This includes the number of site visitors, the most accessed content, and how they interact with your data.

Incorporate the Company Name

There is a reason personalization is integral in content marketing. One of which is that it compels your prospect to act.

But do not take our word for it. Let the numbers speak for themselves:

  • 74% of consumers are frustrated when web content is not personalized.
  • 80% of consumers are more likely to purchase from a brand that provides a personalized experience.
  • Consumers view personalized content as essential.
  • 85% of consumers are influenced to buy because of personalized homepage promotions.
  • Personalized calls to action convert two times better than a standard CTA.

A straightforward way to personalize your B2B offer is to incorporate your prospect’s company name. Instead of saying “Learn How to Improve Company Efficiency,” you can say “Improve Efficiency at Oracle.”

Provide the Right Tools to Your Sales Team

As mentioned earlier, Account Based Marketing requires coordination between marketing and sales. As such, you must be providing your sales team with the right tools.

That’s because they will be the ones who will make the connection with your prospects.

Arm your sales team with guided conversations, including value-driven offers like a product demo. That way, they can get the prospects to respond to them and move them further down the sales funnel.

From there, your sales team can gather critical data about your target account. For instance, they can ask whether a prospect uses a competitor’s products and services and what additional features they would like to have.

Pitch a Web-based Presentation

A personalized, content-rich microsite is fantastic, but they are not meant to drive sales. Sure, they allow a prospect to navigate through your content and learn about what you can do for their business. However, it does not demonstrate how your products and services work.

This is where a web-based presentation comes in.

It is like a “virtual salesperson” that pitches your products and services in a linear, storytelling way. Doing so enables you to control your marketing message and pacing. For instance, you can include how your products and services work and how your prospect can make the most out of it.

Offer a Useful Client Experience

Here’s the thing: Prospect-to-salesperson connections do not always happen. That’s because there are target accounts that would like to gather more information before you can urge them to talk to you.

As such, it would be helpful if you could provide your ideal clients with the right tools and content that can support their exploration. This includes interactive white papers, assessments, and quizzes. Doing so can also enable you to accelerate a target account’s consideration phase.

Track and Measure Your Content

Just like with any content marketing campaign, you should always track and measure your efforts.

For instance, you can measure the engagement levels of each persona. That way, you would know which content fosters prospect-to-salesperson connection and generates sales.

On the other hand, you can tweak or eliminate content that does not produce results.

Still, keep in mind that your analytics will only work if you have well-defined goals and KPIs. So ensure that you have them in place before you run an ABM content strategy.

ABM and Content can Work Hand-in-Hand

The content tips listed above are some of the things you can do when building a content marketing strategy for your ABM effort. Regardless, the key here is to produce highly-targeted content.

Build a microsite or a web-based product demonstration that will be relevant to your target account. That way, your prospects will be compelled to interact with you. It will also enable you to guide them further down the sales funnel.

As a result, you can generate excellent ROI.

Legal Branding

6 Ways to Maintain Your Customer Base

on October 12, 2021

Customers are the lifeblood of every business; thus, it is critical to continue generating leads and maintaining existing customers. However, doing so is frequently a source of anxiety for firms, with more than one-third citing new business generation as their top concern.

The economy is constantly changing, and it is critical to preserve your consumer base even when times are tough. As competition increases, retaining your customer base is becoming more challenging and exponentially important.

What is Customer Loyalty?

Customer loyalty is defined as a customer’s dedication to your brand. A devoted consumer will always choose you above the competition, whether it’s due to your exceptional customer service, unrivaled product variety, or another method to distinguish yourself. Business owners must develop ways to maintain their consumer base without competing only on pricing. There are a few key ways to maintain your customer base.

1. Utilize Various Lines of Communication

Frequent contact with your customers keeps you in their minds and allows you to pass on crucial information. It is important to know which platforms and methods of communication are best for them. Whatever communication channels your company uses, it’s critical to ensure that what you’re doing is beneficial for your customers. Their capacity to speak effectively with you will aid in maintaining their trust and loyalty.

Someone should be available to answer as soon as a consumer sends you a message via Facebook, email, Instagram, or your online chatbot. Streamlining communication may mean tapping into the benefits of outsourced call centers such that professional support representatives provide customers with round-the-clock support. Moreover, you should have scripts prepared and a method in place to manage any form of engagement, whether it’s a simple question or a complex problem, to help streamline communication.

2. Strong Customer Service

To cultivate a loyal client base, you must provide a memorable customer experience at each stage. This journey typically starts with your website, which should be user-friendly and mobile-friendly, and progresses to direct client interactions and after-sales support.

Specifically, your client service should be excellent. Clients want prompt, knowledgeable responses, problem resolution, and cautious direction. Your marketing approach also plays a role in providing excellent customer experiences.

Remember to pay special attention to the quality of your product. Offering a high-quality product is the most powerful weapon for a growing company competing against established corporations. It will be difficult to recover if negative reviews begin to circulate. In this case, quality can either save or sink your brand.

3. Social Media Presence

Customers and organizations can now exchange information and engage in conversations thanks to social media. There are excellent ways for businesses to reach out via Facebook, Twitter, Instagram, LinkedIn, and other networks. This communication can range from online customer service to leveraging social media to gain insights into your audience. Your industry, target audience, and preferred mode of communication will determine which ones perform best for you.

Millennials and Generation Z spend more time online than prior generations, making them more susceptible to social media influence. In general, social media can be a valuable tool for staying on top of current trends, obtaining insight into what your consumers truly believe, and ensuring long-term client loyalty.

4. Special Promotions and Offers

Using cutting-edge analytics technology, businesses may offer customers discounts on things they buy regularly, as well as products that complement previous purchases. Offering a special discount, whether for college students, veterans, or senior people, is a terrific way to recognize (and retain) certain parts of your client base.

Discounts can help persuade customers to buy from you during traditionally quiet periods. For example, a movie theater that offers $5 Monday tickets or a restaurant that offers a 10 percent discount to students on weeknights. Knowing that they can obtain a better bargain on a specific day or during holiday seasons can assist you in building a loyal consumer base.

5. Loyalty Programs

What better method to keep a loyal customer base than to express your appreciation? Clients appreciate businesses that go out of their way to thank them by giving something back.

Consider rewarding your customers with extra incentives like discounts, additional services, and exclusive products.

This can be accomplished through the use of a point-based loyalty program. A heads-up about impending releases and changes, along with an “early bird deal,” may also suffice. People appreciate an exclusive offering or a sneak peek since it makes them feel like they’re a part of the gang. Another possibility is to provide special deals or even a sales commission to consumers that drive new business.

6. Brand Collaborations

By partnering with other companies that provide comparable services, you can not only reach a new audience but also potentially offer more to your current clients. This approach is excellent for increasing your exposure and providing more options to your existing clients.

For example, if you run a veterinarian clinic, you may collaborate with a local pet food store. This will bring your company’s name to the attention of the pet food store’s customers and vice versa. Collaborations can also apply to your company’s charitable efforts. By informing your consumers that a portion of their purchase will be donated to a specific charity, you demonstrate your dedication to your community while also increasing the organization’s exposure.

 

The Value of Customers

The value of your customers is a crucial factor in the value of your company. Analyzing customer profitability and maximizing a customer’s lifetime value is critical to every firm. To expand your customer base, you must maintain continual contact with both new and existing customers.

The more value your company can provide, the more likely it will remain loyal. Maintaining a deep understanding of your customers’ challenges and worries, as well as taking steps to build your relationships, can mean the difference between falling behind and thriving.

Legal Branding

3 Ways to Make Your MBA Application Stand Out

on October 12, 2021

Whether you are embarking on a fledgling business career or looking to advance your career with continuing education, embarking on an MBA program is a decision that should be given careful consideration. The time and money you need to invest are significant, but so too are the rewards. You can find out more at MBA Discovery.

With the potential for greater career opportunities, increased earning potential, and an extensive network of professional contacts, MBA programs are highly sought after, making the admission process one of the most competitive out there.

To make sure you have the best chance of being accepted into an MBA program of your choice a strong application is key. In this article, we will look at some of the top ways you can ensure your application stands out from the rest.

A Captivating Essay

Writing an essay is a key part of the MBA application process, and allows you to distinguish yourself from the crowd. Use this as an opportunity to write about yourself in an open and creative way that engages the reader. Bring passion to your words and express your personality highlighting areas that showcase your superior leadership, teamwork, or communication abilities.

Convey why you are a good fit for the school you are applying for, and capitalize on any unorthodox routes to business school you may have taken by emphasizing the skills and lessons you learned. Your essay should have a logical structure that flows well and is clear and relevant.

Demonstrate Leadership

Work experience is a prerequisite for many top MBA programs, especially those that are of a leadership capacity. Leadership is one of the top qualities that schools look for in their candidates. For example, Harvard Business School states they are looking for candidates with “a habit of leadership, analytical aptitude and appetite, and engaged community leadership.” They go on to say that, “your stories should illustrate these traits with a focus on leadership.”

If this does not apply to you in a work context, you can demonstrate your leadership potential in other ways, such as coming up with creative ideas or solutions. This could be a new product that you designed or a business idea that you took the initiative to develop and successfully market.

Leadership can also be highlighted through mentoring, volunteering or community work as it demonstrates your ability to work well with, and to inspire and motivate others.

Do Your Research

Out of the thousands of applications that a school receives, one of the things that impresses most is genuine knowledge of the institution and the program offered. Research what differentiates this school from others focusing on the positive aspects, and also identify what you can bring to the school.

A great way to begin is by making contacts within the school alumni network. Take advantage of contacts within your friend or family group so you can gain valuable insight about the program directly from one of the students. This will also allow you to decide whether the school is right for you.

Follow the three tips mentioned in this article to give your MBA admission edge and you will be that much closer to receiving your coveted acceptance letter!

Legal Branding

A Likert Scale: Definition, Examples, and Analysis

on October 10, 2021

A Likert scale is a psychological measure for assessing attitudes, values, and opinions. It works by having a person fill out a questionnaire in which they must rate how much they agree or disagree with a series of assertions. Rensis Likert established the Likert scale in 1932, and it is named after him. Likert scales are the most popular Type of scale used in survey research.

Examples of Likert Scales

Likert scales are essential because they provide multiple pre-written answer possibilities that apply to a wide range of circumstances, from customer satisfaction to public opinion research, in addition to the granularity they bring to survey research. For example, the ‘disagree to agree’ Likert scale (shown below) can be used to ask respondents to score their level of agreement with statements on brand affinity, political beliefs, and other topics. The following are some of the most used examples of 5 point Likert scale:

Agree to Disagree Likert Scale

  •       Strongly Disagree
  •       Disagree
  •       Neither agree nor disagree
  •       Agree
  •       Strongly Agree

Satisfaction Likert Scale

  •       Very dissatisfied
  •       Somewhat dissatisfied
  •       Neither dissatisfied nor satisfied
  •       Somewhat satisfied
  •       Very satisfied

Likelihood Likert Scale

  •       Very unlikely
  •       Somewhat unlikely
  •       Neither likely nor unlikely
  •       Somewhat likely
  •       Very likely

Good to bad Likert Scale

  •       Very poor
  •       Poor
  •       Average
  •       Good
  •       Excellent

Frequency Likert Scale

  •       Never
  •       Rarely
  •       Sometimes
  •       Often
  •       Always

 DATA AND ANALYSIS FROM A LIKERT SCALE

 Researchers frequently use surveys to assess and evaluate the quality of products and services. A standard classification format for studies is the Likert scale. Respondents rate the quality of a product/service on a scale of high to low or better to worse, using two, four, five, or seven levels.

For further examination, researchers and auditors usually arrange acquired data into a hierarchy of four basic measurement levels – nominal, ordinal, interval, and ratio measurement levels:

  •       Nominal data: is data in which the answers are grouped into variables but do not have to have quantitative data or order.
  •       Ordinal data: is information that can be sorted or classified but cannot be measured in terms of distance.
  •       Interval data is a type of aggregation data in which orders and distances can be measured.
  •       Ratio data: is a type of interval data that is comparable to interval data. The sole distinction is that each data set has an equal and definitive ratio, whereas absolute “zero” is viewed as a point of origin.

The examination of the nominal, interval, and ratio data is often straightforward and transparent. Ordinal data is used to evaluate data, notably in surveys with Likert or other scales. This isn’t a new issue. In survey analysis in numerous applied fields, the usefulness of treating ordinal data as interval data is still controversial. The following are some important considerations:

Statistical tests include: Because parametric statistical tests are more powerful than nonparametric alternatives, researchers sometimes consider ordinal data interval data. Furthermore, parametric test inferences are simple to comprehend and provide more information than nonparametric tests.

Concentration on Likert scales: However, treating ordinal data as interval data without first considering the data set’s values and the study’s aims can lead to misinformation and misrepresentation of survey results. Researchers prefer to treat ordinal data as interval data and concentrate on Likert scales when analyzing scalar data.

For data inspection, use the median or range: When the data is on ordinal scales, a universal guideline implies that the mean and standard deviation, like any parametric analysis based on the normal distribution, are meaningless parameters for detailed statistics. The nonparametric test is performed on data using the appropriate median or range.

Best techniques for assessing Likert scale results

Because Likert data is discrete, ordinal, and limited in scope, there has long been a debate about the best logical way to evaluate it. Parametric and nonparametric tests are the first two options. The following are general descriptions of the benefits and drawbacks of each style of analysis:

Parametric tests presume that division is done in a consistent and orderly manner.

Nonparametric tests do not presume that division occurs in a regular or unbroken pattern. However, there are fears that the ability to notice a difference when one exists would be harmed.

 Which is the most suitable option? When it comes to analyzing data from a survey that employs Likert Scale questions, this is a fundamental decision that a researcher must make.

  •       Many research has attempted to answer this topic over the years. However, they tend to examine a small number of alternative distributions for Likert data, causing the conclusions to be less generalizable. Simulation studies can now properly analyze a wide range of distributions because of advances in computational capacity.
  •       The researchers discovered 14 different distributions that are typical of actual Likert data. To test all conceivable combinations of the 14 distributions, the computer software extracted self-sufficient pairs of samples.
  •       For each of the 98 distribution combinations, 10,000 random samples were created. To compare the efficacy of each test, the samples’ pairings are evaluated using both the two-sample t-test and the Mann-Whitney test. The study also looked at various sample sizes.
  •       The results reveal that the Type I error rates (false positives) for all pairs of distributions are incredibly close to the target numbers, indicating that if an organization employs any of the studies and the results are statistically significant, it does not need to be concerned about false positives.
  •       The results also reveal that the difference in power between the two tests is minimal for most combinations of distributions. If a discrepancy exists at the population level, each analysis has an equal chance of detecting it.
  •       There are several pairs of special distributions where the two tests have different power. If an organization does two tests on the same data and the results aren’t the same (one is significant, the other isn’t), the power difference affects just a tiny percentage of cases.
  •       The decision between the two analyzes is, in general, a loop. When a company has to compare two sets of five-point Likert data, the analysis technique usually doesn’t matter.
  •       Both parametric and nonparametric tests consistently provide the same level of protection against false negatives and false positives. These tendencies hold for groups of 10, 30, and 200 people.

Rather than assuming that an experience was satisfactory or that a respondent will positively react to a statement, researchers should ensure that the report or statements being evaluated are clear, the answer options are distinct from each other (as demonstrated in the above pre-written choices), and the scale encompasses all possible options.

 

About the author:

Lori Gillen is a Blogger/Content Creator who is specialized in the field of Digital Marketing & Data Analysis with 5 years of experience. Currently working at PPCexpo as a Senior Content Creator.

Legal Branding

How Payroll Outsourcing Companies Can Help Businesses Meet Statutory Compliance?

on October 1, 2021

In case you’re not aware, statutory compliance is for companies that help them in operating responsibly. This is done by obeying the rules that are set by the governing body of the respective area where the organisation functions, especially regarding the treatment of their employees. Furthermore, any organisation regardless of its size or stature should comply with respective labour laws laid down by the governing body, which will help to ensure the welfare of its employees. 

It should be known that statutory compliance for businesses is massive rules & regulations that are not easy to follow. Furthermore, these rules & regulations are ever-changing, which is why companies need to keep themselves updated all the time. 

The Significance Of Statutory Compliance

Every state or country has its labour laws that businesses have to follow. All companies must abide by the laid-down rules & regulations. Due to non-compliance, there can be several problems such as fines, penalties, legal ramifications and so on. Such is the reason why companies nowadays are investing their time, effort and money to meet statutory compliance, with the help of professional payroll companies in the UK. 

From professional tax to minimum wage taxes – everything is kept updated with the help of payroll service providers. 

Does Statutory Compliance Change With The Type Of Organisation?

No. It doesn’t matter if a company is an LLP, a partnership firm or a public limited – statutory compliance holds the same for all. Since all of these organisations are hiring their employees and paying their salaries, they have to comply with the respective labour laws. 

The Consequences Of Not Properly Complying With Statutory Compliance

1. Loss Of Goodwill For The Company

The primary reason why most businesses stay operational is that they are trusted and known by their customers. Due to statutory non-compliance, there can be a loss of integrity & trust from the purview of the customers. As a result, it stains their reputation because customers will then doubt the organisation’s authenticity. 

Even though any financial loss such as a fine or penalty due to the non-compliance can be handled easily, any criminal proceedings against the company for non-compliance will hurt the goodwill of the business. Loss of goodwill will hurt the company not only in the short-term but long-term as well. 

2. Suspension Of Licenses

Businesses need certain licenses to be able to operate with the standards of the industry they’re in. Any statutory non-compliance can easily cause their licenses to get suspended – either permanently or temporarily – affecting the company’s current operations. That’s why it’s prudent to opt for professional payroll outsourcing companies in the UK. 

3. Penalties To Bear

Penalties or fines are the common consequences of not complying with statutory compliance. Since there are numerous acts under statutory compliance, the penalty will also vary based on the type of non-compliance the company has committed. If any organisation fails to pay the respective fines within time, the fines will continue to collect over time and thereby leading to major losses within the company.

4. Loss Of Employees

It’s a psychological aspect of human beings of not associating with things that are morally or ethically wrong, and the same concept applies here as well. Employees will not like to associate themselves with an organisation that doesn’t comply with the statutory rules & regulations. As a result, employees will leave the company, leading to the loss of essential talent within the company. Moreover, the company will also face difficulties in hiring new employees because of the stained reputation. 

However, the good news is that – professional payroll service providers can help companies avoid all these above-mentioned issues and thus focus on the core competencies of the company. Statutory compliance will not be a headache anymore with payroll outsourcing services. 

Legal Branding

How to understand that your business will bring a lot of money; 3 signs of a successful entrepreneur

on September 23, 2021

1. You know your customer.

You can come up with an ingenious product, but go bust because you don’t have customers willing to pay for it. This is one of the main reasons why startups fail – there is simply no need in the market for what they do. To avoid wasting time and money, don’t be lazy to do CustDev, which means getting feedback from potential customers. You can already collect feedback at the idea stage. For example, many companies start sending out demo videos about a product even before it’s born. It helps not only to get positive feedback but also to attract investors.

To understand whether the product will be in demand, it is not enough to ask your friends for their opinion – they will indeed support you in any endeavor. Find out what your target audience thinks. For example, if you are making an educational app for teenagers, you should interview teachers and parents.

2. You have assembled a strong team

“Great things in business are never done alone; a team does them,” Steve Jobs said. When people share experience and knowledge, they can tackle complex problems and find creative ways to solve problems. Like-minded people will support you in a difficult moment and help you realize your ideas.

You don’t always need stars on your team – sometimes “good guys” who will be responsible and interact effectively with each other will suffice. Be sure to think about the interchangeability of team members. There shouldn’t be situations where everything is kept on one person. He may go on vacation or quit his job, and then the work stops. To avoid this, try to create the most comfortable working conditions for employees to stay in your company. You can use the paystub generator with overtime, which calculates the salary of employees, including taxes. Or you can opt for dedicated and unified solutions, consisting of factoHR, PayUSA, Payroo, etc., tools that handle all the employee-related tasks and compliantly process their salaries. You can also use applications that count your profits, losses, and embezzlement.

Try to have employees of different genders, ages, worldviews, and cultures on the team. Because everyone will have unique experiences, they can develop more creative ideas and make the business more profitable.

3. You are ready to change

Businesses need to be able to adapt to the changing reality. Last year, for example, many companies switched to working remotely – they had to build new business processes very quickly. But in addition to difficulties, there are new opportunities, such as the ability to hire employees anywhere in the world.

Changes are needed not only in times of global crises. Many well-known companies drastically changed their business model because the old one wasn’t profitable and attracted few customers. YouTube, for example, was once a video dating service, and the founders of Android planned to create an operating system for cameras. Changing direction may seem like a waste of money. But the truth is, quitting a failed idea can save you money that you would have spent creating a dead-end product. To find new development opportunities, you need to decide to change in time.

CPA
Legal Branding

7 Reasons Startups Need a CPA

on September 21, 2021

Starting a new business is always an exciting time. You anticipate all the ways your business will succeed, and if you start it off right, it will. One of things that many new business owners don’t think about right away is hiring a CPA. They consider marketing, client retention, sales, and even social media. However, they make the mistake of thinking that they only need an accountant come tax time when nothing could be further from the truth. A great CPA will offer many services that can benefit startups from idea to execution.

Set Up Your Business Correctly

An accountant can help you set up your business structure and the finance side of things before you even start making money. They can help you decide what to do with your start-up capital and help ensure you do everything by the books. Nothing is worse than getting started only to realize you needed a different structure. Many businesses start as LLC but may need to be an s-corp or other type of business instead.

Save Hours of Time

Having an accountant on hand can save you a lot of time. When you’re starting a business, time is already a precious resource that you can’t make more of. Most startup ventures have their owners working long hours already. It’s worth the money to invest in an accountant to handle the financial aspects of the business. This time saved means you can focus on the most important tasks for your business instead of all the little things.

Save Tons of Money

A good accountant will cost a pretty penny. But the money you save later on will more than make up the cost of hiring them. Accountants know all the fine details of the tax code to ensure you are getting every deduction and credit you are owed in addition to putting all the income and expenses in the right places. They make sure you don’t owe too much come tax time. Those savings add up and reveal why they are such a valuable resource.

Gain Insight Into the Financial Health of Your Startup

Not only can an accountant give you a snapshot of your financial health on any given day, they can also create important documents to give to your investors and clients as needed. An income statement simply shows the income and expenses your startup is incurring. A balance sheet will show your business finances on a specific date. And a cash flow statement shows how much liquidity you have in your business. Each of these documents gives you valuable insight into how well your new business is doing.

Help You Set Up a Business Budget

Not sure how to decide where all the money should go when it comes in? A CPA can assist you in creating your very first business budget. Since they are well-versed in all things applying to finances, they can easily help you create a working budget. This is one of the many pitfalls startups make. They don’t create or follow a budget. While the marketing for accounting firms might say they do it all, it’s important to find out if they really do. You want one who can manage all your finances in one place to simplify the process for you. It’s more difficult to hire a bookkeeper who works for a different firm than your accountant. Make sure you ask about all the different things they can do for your startup.

Avoid Expensive Mistakes

No one wants to end up owing too much in taxes. And no one wants to owe interest on tax they forgot to pay because they made a big mistake. Hiring a CPA helps to mitigate costly mistakes. When you use a professional accountant, you’ll be better prepared throughout the year to file the different taxes that the government requires. Additionally, you’ll be better prepared to avoid costly mistakes. You don’t know what you don’t know, but at the end of the day when it comes to taxes you are still responsible for it.

CPAs Help You Comply

Complying with industry regulations is about more than saving you money. It can also keep you out of jail. Tax fraud, tax evasion and other tax compliance issues are one of the reasons many businesses go under. Hiring a CPA helps you comply with all the regulations so your startup can get up and thrive. 

Legal Branding

Vape Pod: What Is It & How Does It Work?

on September 21, 2021

Vaping and everything related to it still sounds like a significant mystery to some people. The vape industry has undergone its fair share of evolution over the years, causing an incredible deal of confusion.

The introduction of new products is part of the evolution process, and vape pods are among them. On the bright side, the thrill of finding out more about vape pods is exciting.

One thing that’s for sure is that vape pods are far more elegant than their traditional counterparts, cigarettes. Here’s a complete guide to vape pods and how they work.

 

They are Fully-packed

Different brands have unique ways of packaging and delivering their products. Vape pods are not an exception and bring utmost convenience to every user who dares to give them a try.

Most vape pods come in complete packages, including a wick, vape replacement coils, and sometimes e juice. These items make up the cartridge, which spells out durability when properly utilized and maintained.

With all the essential items in place, a vape pod is as flexible as can be since it doesn’t need an atomizer to function as it should. In e juice, any amount that falls somewhere between 1 and 3ml is enough to keep it running.

Overfilling them might cause the vape pods to spiral out of control. Its performance level depends on the amount of vape juice it contains. Anything more or less than the amount stated by the manufacturer may be detrimental to its durability and overall functionality.

Its adherence to technology has seen it steal the hearts of many vapers. A quality vape pod still maintains its elegant and sleek appearance despite its unique ability to accommodate vital pieces.

 

Refillable and Pre-filled Vape Pods

Vape enthusiasts should expect to come across two types of vape pods; pre-filled and refillable. Despite their similarities, each of them possesses distinctive qualities.

The point of distinction lies in their names which make it easier to tell them apart. Pre-filled means that the vape pods in question already come in packages filled up with e juice.

On the other hand, the refillable vape pod gives the vaper a sense of responsibility since they have to refill them independently. The good news is that you are at liberty to pick a vape juice of your choice.

Using a pre-filled vape pod means you can’t refill once it’s empty. It is by far the safest alternative, especially for first-time vapers that are not too familiar with the refill process.

The pre-filled vape pods also help in regulating the number of times one vapes in a day. This reduces health complication cases by a considerable margin since it prevents the upsurge of toxic chemicals in the body.

Refillable vape pods also make it possible to concoct their own juices and vape them at their pleasure.

 

Requires Less Effort

Despite their iconic and sophisticated reputation, vape pods are quite simple to use. They are flexible and can work perfectly in the hands of both beginners and advanced vapers.

Its mode of operation depends on the type you choose to use. As stated earlier, there are refillable and pre-filled vape pods. One of them only requires the user to have it in their pockets or other belongings.

The other may need you to have separate e juices that should see you refill from time to time. The refillable vape pod only needs basic knowledge on how to operate the buttons on the device.

Some vape pods have buttons that indicate what they are for, giving the user an easy time during its use. Vape pod users don’t have to go through the demanding process of figuring out what the settings could mean.

On the contrary, they only need to know the type of vape pod they would be comfortable using. Due to its simplicity, vapers find it more relaxing to vape on the go. Advanced users see the refillable pod vapes as opportunities to explore all the available flavors of e juice on the market.

 

Little To No Maintenance

Its ability to function is not in any way dependent on the care and maintenance factor. Vape pods are ready for use as soon as they land in the vaper’s hands compared to vape mods.

However, refillable vape pods only require constant refills depending on how often the user puts it to the task. Otherwise, it can go for long periods without the urgent need for a checkup.

Their general design also prevents unnecessary leaks. Vape pod users can comfortably carry them around (they are portable) without fearing their messy side.

 

Depends on the Brand

Since the vape industry is constantly evolving, vapers should expect some changes in their favorite vape products. Vape pods are part of this list, but manufacturers strive to maintain their simplicity.

Different brands will yearn to give their products a new look but eventually yield to their client’s feedback. Vape pods function according to the original design of the manufacturers.

Conclusion

Vape pods are among the favorite vape products among vapers. Its general profile speaks for itself and ends up attracting both new and long-time vapers. Shopping around for the latest models grants exposure to interested vapers.

What’s more, staying informed on the latest developments is a walk in the park owing to technology.

Digital Branding

The Future of Workforce Management and Recruiting

on September 19, 2021

A few years ago, the job market was tipped in the favor of the employer, so businesses would be the ones with the final say as to who got each position. The situation has changed over time and today, most industries are considered the employee’s playground. Yes, more businesses exist today, providing healthy competition to one another, but also offering a plethora of jobs to prospective candidates. 

However, those same candidates are no longer limited by location to work for a specific industry. With remote work on the rise, companies can have their pick at workers from all over the world, but employees, too, can choose their bosses based on the job’s perks and benefits. Freelancers have also shifted the balance of power in favor of the worker, as they also have the freedom to work with multiple companies instead of a single employer.

All of these changes are reshaping the process of workforce management as well as recruiting. Your business can improve its standing in the eyes of potential workers by keeping an eye on these relevant trends and implementing the most important changes in how you manage your workers to retain the finest talent available.

Employer branding is now a necessity 

Businesses normally use their digital presence to sell to customers or build partnerships in their professional realm. However, as modern-day workers also do their research online when they’re applying for a position, it’s up to you to step up your branding game and build a notable identity as an employer.

When you communicate your brand values properly, from that employer’s perspective, you can rest assured that potential workers will be more likely to engage with your business and get in touch for a position. This simplifies the scouting and recruiting processes to a great extent and enables you to build employee relationships well before someone becomes an employee at all. 

Social media recruiting on the rise

Building a brand on social media is now important from another perspective: looking for candidates and doing your best to impress them enough to take an interview. Most fine candidates are already swamped with offers, so you need to make yours stand out, by working hard on building a powerful presence and ongoing interactions with candidates on social media.

Use your employer brand to communicate your core values on these networks and to present what it looks like to work within your organization. Employee-generated content such as stories, articles, and videos can all help your business earn candidate interest. 

A global workforce requires global solutions

Now that remote work and flexible work models are taking over the world, brands are rapidly trying to simplify and streamline all their recruiting, hiring, and employee management procedures. For companies wanting to hire full-time staff remotely without having to set up a local presence, using global employer of record services helps them achieve all their goals.

That way, they can have a legal local representative that takes care of all the compliance and regulations regarding hiring and employee management. It’s cost-effective and it empowers businesses to hire employees no matter where they are. 

Diversity and inclusivity in the spotlight

A competitive salary is no longer the deal-maker or deal-breaker for most workers. Most modern employees want an inclusive, diverse workplace where they know they are surrounded by people of different skill sets, abilities, and backgrounds. It says so much about modern businesses that are willing to change their set-in-stone models to embrace this kind of cultural shift.

In response, brands are adapting their job descriptions, contracts, and recruiting models to make themselves more widely available to differently-abled workers and people from all cultures and with various backgrounds. It’s not just about policies – it’s also about how companies are implementing new collaboration tools and models to actually make such relationships possible. 

Contingent and freelance work 

With the tech revolution still going strong and new tools coming out regularly, it’s no wonder that workers are no longer limited to one definition of collaborating. The pandemic alone has sped up this process even further, getting more companies to embrace flexible models of collaboration with the global workforce in mind.

Now, employers are more open-minded to working with curated freelancers, a contingent workforce for seasonal projects, and remote collaboration in general. In turn, flexible workers are more eager to work with such companies, and even more so, to work on multiple projects instead of settling for a single employer. 

Ongoing training and education 

Remote or not, workers need regular training and education to stay motivated and to be equipped to handle their own industry changes and fluctuations. So many innovative solutions, and new software systems, all the way to novel collaboration methodologies push professionals to keep adapting. If you, as their employer, help them adapt through regular training, you’ll be on the right track to retain them for the long haul.

Training is also becoming a key factor to attract already highly qualified experts since they are the ones always eager to learn, and they always look for a workplace that will nurture such a mindset. 

AI-driven analytics 

Digitalization isn’t limited to team collaboration, even though that’s the most prominent shift companies are taking notice of. Next, to project management tools and smart software tools, companies are now improving their recruiting processes and employee management with the help of AI analytics. 

Employers now have the capability to recognize emerging trends in employee requirements and workload management. Spotting an uptake in projects or workload growth allows companies to prepare properly, to avoid employee burnout and dissatisfaction, while at the same time meeting their project requirements. 

Workers are adapting to the new possibilities of collaboration and embracing the freedom to work with brands from all over the world more than ever. That kind of flexibility has pushed companies to adapt, digitalize their processes, and work harder on establishing their inclusivity policies.

For your business to hire the most qualified talent, you need to offer a competitive workplace worthy of that talent. Keep an eye on these trends to stay in the know and to learn what you can do better to anticipate your own employees’ needs. 

4 On-Page Techniques forEffective Search EngineBranding
Digital Branding

Don’t Start Your Startup Without These Three Things

on August 26, 2021

Getting your startup off the ground is one of the most exciting times in the life of an entrepreneur. All the dreaming and planning and false starts and failures have finally led to the moment when the proverbial open sign lights up for the first time. You have finally arrived. Or at least, you have arrived at the starting line. The hard parts are still in front of you. But you don’t need to worry about any of that when you first get started. You want to have a smooth opening day and enjoy this moment where all your hard work has brought you. Go ahead. You deserve it. 

But before you pop the cork on that bottle of Champaign, make sure you are setting yourself up for success so that you can avoid the mistakes of other startups. Thanks to your business plan, you have clear goals. But you also have to have the fortitude to stick to the plan even when things are taking a long time to develop. You can’t be tossed about by the winds of fate. Your business maturity has to be your anchor in the storm. Don’t start a business without it. Here are a few more things you will need on opening day:

Insurance

Part of your business maturity is the realization that bad things happen at the least opportune times. That is because there are no opportune times for bad things to happen. You just have to be ready for whatever life throws at you. One of the best ways to be ready is to have excellent disability insurance. If you don’t have that insurance on day one, you are putting your new business in jeopardy.

Mishaps don’t wait until you have proper coverage. Opening day is a prime time for mishaps because you don’t quite have everything nailed down. It is more of a shake-down cruise to find where the weak spots are. Once found, you can begin the process of shoring them up. What happens if you find yourself disabled and unable to work at full capacity? What will that do for your income? What if you have to hire someone on an emergency basis to fill in for you? There is no reason for you to panic over every hypothetical situation. But you should be prepared for a few of them. The best, easiest, and most affordable way to be prepared is to have disability insurance before you allow a single customer to walk through the doors.

Backup Funding

One of the biggest mistakes you can make is to spend every penny of your initial round of funding when you first open. This is a little like not having insurance. If you do not have backup funding for cash flow, you are one unexpected event from being out of business before you can properly start. 

If something catastrophic happens to your office, you are going to have to get the necessary repairs done as quickly as possible. It does not matter that you have insurance that will cover it. You are going to have to wait a while before getting a settlement of your claim. In the meantime, you need money to deal with the problem. Your business will not be instantly profitable. You need cash flow upfront. If it takes longer to reach profitability than you planned, you are going to need a second round of financing. You need to have that source of backup funding on speed dial before you spend a penny of the initial funding round.

The Right Technology

After you open your business is the wrong time to discover that you needed a gigabit connection instead of the cheapest consumer line you could get. You are going to need to start making transactions on day one. You can dig a pretty deep hole if you have to stop doing business and retool your tech. Some changes can’t be made overnight. It takes a while. So get your networking figured out before you bring your startup online.

Not every startup is destined for success. But yours can be if you do the following in advance: Get properly insured, procure backup funding, and settle your technology needs before you open for business. 

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