Digital Branding

Thoughts for Growing Your Brand Online

One of the most crucial steps of building a business outside of using products such as Igloo is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.

dollar_shave_clubThink of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.

Here are some of the strategies that successful businesses use to grow their online brand.

Heavily Researching the Target Audience

research
There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.

  • Do they need a serious and professional approach?
  • Will they respond to humor?
  • Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?

Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media

boostOne of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video. Another way to really boost your brand is having a custom application for clients, utilizing a company like: xDesign mobile app development agency.

Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.

 

blog reading
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!

Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.

Digital Branding

Things You Should Not Forget About Your New CRM Software

There is a magical moment that occurs when one opens their brand-new customer relationship management (CRM) software for the first time. The possibilities of what could happen spill through the minds of the beholder. While that is all good and exciting, there are things to stop and contemplate about this new program. Before you get too far ahead of yourself, take some time to sort these things out. 

Reward People for Using It

You will probably hand out information about the new CRM software to your entire staff. It is your expectation that they will use it as it is designed to be used. While you sit there excited about the possibilities, some workers may look at this as just another task laid at their desk for them to do. 

Some marketing strategists suggest that you do not forget to look at it from their perspective. To encourage engagement with this new software, consider rewarding those who adopt it into part of their daily routine. Give them the opportunity to get used to how it works, and then start to give out little rewards for using it. 

Bring It to All Aspects of The Business, Particularly Mobile

Business is not just conducted in the office from nine to five anymore. Business can be conducted anytime and anywhere with the very powerful computers that most of us carry in our pockets all the time. Remember that you can still use your salesforce.com software even when you are doing business in a mobile fashion. 

Encourage the staff to plug in numbers and information into their mobile devices when they are on the go. Doing business out in the field is something that any business looking to expand is going to need to do. CRM software can be used out there as well. 

Use the Software to Solve Problems

The CRM software that you use ought to help you solve some of the business problems that you encounter. Hopefully those problems are kept to a minimum, but at least you know that you can always use the software to help get yourself out of a tight jam. 

If you are having trouble acquiring new customers for example, you might turn to the software to see what it is that you are doing wrong. The data contained within the software can be the answer key to a lot of the issues that come up. 

Adapt to New Metrics as They Arise

Encountering a new data point or metric that is worthy of the CRM software is not uncommon at all. Business owners see things in a certain way and may realize that there is something not currently in their software that they would like to track. They should take every opportunity to do exactly that. 

The more metrics that one has in the software program the better for the most part. It is good to know as much about customers as you possibly can. It is impossible to know when a detail about a customer will come in handy.

Legal Branding

Navigating the Aftermath of an Accident

Car accidents are always stressful. Even if there is minimal damage and minimal injury, the process of successfully navigating the financial, legal and bureaucratic aftermath of any accident can be more of a burden than the incident itself.

Most people are unprepared for the potential legal and financial peril of a car accident. They don’t realize the jeopardy they may face in the event of a dispute, or a murky legal situation, or a rejected insurance claim. These are problems best solved before they happen, which is why it is vitally important drivers prepare themselves far in advance. 

Here are some things to consider in the aftermath of a car accident.

Remain Silent 

Under absolutely no circumstances should you make a statement to police. Whether or not you believe you are at fault, are not at fault, or you insist someone else was the cause of the incident, you must reserve and exercise your right to remain silent. The truth is you don’t know all the details of the situation, especially in the minutes or even hours following the accident. There are myriad ways you might implicate yourself civilly or criminally by making statements against evidence you may or may not be aware exists.

The Fifth Amendment was ratified for a reason. Follow it and you will be well on your way to protecting yourself legally.

No Consent

Under no circumstances should you consent to any search of your person or property. Lock your car. Lock the trunk. Roll your windows up. If asked, decline consent. If pressed, remain silent. Absent your consent, the police need probable cause and a warrant to search your vehicle. Those are two very high bars to clear at a roadside accident scene.

The products of a search may implicate you in the same way an otherwise innocent statement might ensnare you in a legal matter you aren’t even aware of yet. If the police believe they will find evidence of a crime in your vehicle, let them convince a judge. Don’t allow invasions of your privacy otherwise.

Document Everything

Attorneys who operate sites like https://marylandaccident.com/ will tell you the ability to wave documents in the air in court will give you an important advantage over adversaries who are likely not as well prepared. It is for this reason you should take the little portable television station in your pocket out and start taking pictures of everything at the scene. If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs

Photograph documents first. Start with driver’s licenses and insurance papers. Take pictures of every license plate at the scene, and every emergency worker and police ID. Then you can move on to the scene itself. Try to get photographs of the interiors of the other vehicles involved in the accident.

If there are injuries, render first aid and obtain medical attention as quickly as possible, then document the injuries with photographs. Get pictures of any surveillance cameras in the area. If there are any public facilities like bus stops, traffic lights, street lights, construction sites or similar, photograph them as well. Get pictures of the road and weather conditions.

This may seem like overdoing it, but if you can reconstruct the accident scene four months later when you’re standing in front of a judge or a jury, you will have a practically insurmountable rhetorical advantage over anyone with plans to dispute your version of events. Your attorney will be grateful

As always, you should obtain competent legal counsel before trying to navigate the legal situation surrounding your accident. A qualified attorney can be of considerable help.

Legal Branding

Protecting Legal Interests in a Birth Injury Medical Malpractice Case

Consider contacting one of our Florence, Alabama Personal Injury Lawyers when a baby is injured during the labor or delivery process because of the negligence of a healthcare provider. If you believe that your child has been injured due to malpractice, you needed to understand the essential elements of applicable law. You need to know what steps to take to protect the important legal rights and interests associated with the birth injury and malpractice.

Types of Birth Injuries

The legal and medical professions generally rate birth injuries on a spectrum from mild to severe. At the mild end of the range, a baby might suffer bruising during the labor and birth process. At the severe end of the spectrum, a baby might end up with permanent brain damage. The net effect of a birth injury can range from short term, mild pain to a permanent, profound impairment.

Complexity of Birth Injury Cases

Birth injury cases represent some of the most complicated legal matters. The reality is that if your child has suffered a serious birth injury, you need to engage the services of a highly skilled, experienced malpractice lawyer with a significant background in these types of cases. A parent with a child injured during the labor and birth process is wise to take a proactive stance when it comes to retaining legal representation.

The first step in hiring a capable birth injury attorney is scheduling what is known as an initial consultation. During an initial consultation, legal counsel provides an evaluation of a case, including an analysis of potential strategies designed to best protect an injured baby’s legal interests. A parent also has an opportunity to get answers to questions. As a general rule, there is no fee charged for an initial consultation with an attorney in a birth injury malpractice case.

Compensation in a Birth Injury Case

The stark reality is that justice can never be fully obtained when a baby is profoundly injured during the labor and birth process. What can be done is obtaining appropriate compensation for an injured baby. An experienced birth injury attorney fights to ensure that fair compensation is obtained in this type of case. 

The compensation sought in a birth injury case depends on the facts and circumstances surrounding the labor and birth, and the associated negligence of the healthcare providers involved. Of course, the nature and extent of a baby’s injuries are also integral in determining what is fair and appropriate compensation for a birth injury case. 

With that said, there are certain types of injuries, damages, and losses that a skilled malpractice lawyer seeks on behalf of a client in a birth injury case. These include compensation for medical bills and expenses. In many birth injury cases, the injured individual will face a lifetime of expensive medical care and treatment. 

Other injuries, damages, and losses for which compensation is sought in a birth injury case includes such things as pain and suffering, mental anguish and emotional distress, lost opportunities, and lost income.

Digital Branding

The Joy of Gift Giving

There is no denying that receiving gifts, and giving gifts, are one of life’s small pleasures. Not only is it an enjoyable experience, but it is a token of one’s gratitude and appreciation. When developing interpersonal relationships throughout life it is important to acknowledge another’s significance to you through an act of generosity. One gift has stood the test of time, offering wine gifts. These primarily take the form of nuptial gifts, birthday gifts, and most commonly business gifts.

When it comes to weddings, wine is a popular choice as it celebrates laughter and merriment. Accompanied by a delicious cheese selection, or on its own, a beautiful bottle of wine is always a crowd pleaser. Celebrating the union of two people over a glass of wine is a priceless experience. Birthdays are also an excellent time to bestow a bottle of wine. They are best presented in accompaniment with chocolates, truffles, salted nuts, and even a slice of birthday cake! Choosing a premade assortment of small bites is the easiest option, as professionals have hand crafted baskets of treats that pair best.

Wine has been known as being an excellent gift for celebrating business goals, promotions, or holidays in the workplace. Enjoying a glass of wine with coworkers facilitates a bonding experience that you do not always get during the work day. However, it is important to note how to appropriately conduct corporate gift giving. Workforce discusses how to properly bestow gifts in a professional environment. One of their key points is to be sensitive to people’s personal preferences or know when alcoholic presents are not suitable.

Finally, is the method in which you select your wine gift. There are three main distinctions in wine; red, white, and rosé. Beyond this is a vast realm of expertise and craftsmanship that can extend beyond the breadth of common knowledge. Reds, as they may appear, are much darker and heartier than their counterparts. They are usually better for meal pairings and evening drinks. Whites are light and crispy and are best for day time drinks. Rosé wine is an interesting middle ground as it is sweeter than red, but much less bodied. Forbes has written an excellent article on the distinctions between which wines, and which bottles to choose for party occasions. If neither red, white, or rosé are appealing, alternatives such as champagne can prove to be excellent choices. It is best to always come prepared to any event with a bottle regardless, as it is seen to be a gracious demonstration of etiquette.

Wine is truly a great gift for so many occasions. But just because it is a convenient gift does not mean you should not give it any thought. After reading this article you should be able to appropriately determine when and what kind of wine to give. However, if you cannot choose, there are professional gift basket services which can supply you with delicious and beautiful wine pairings.

Salesforce CRM
Digital Branding

How to Create the Right CRM Strategy to Meet Your Business Goals

Since time immemorial, the need to maintain a trustworthy and healthy relationship with the customers has always existed, and so the idea of a customer relationship management is not something new according to NetSuite CRM. Over the recent years, new strategies for CRM have evolved into more technology and automation oriented practices because of the changing dynamics of doing business. The reasons why CRM presently needs to be well planned and more robust is because now, more than ever before, business is becoming customer centric.

 

One thing that you need to keep in mind is that deciding on the most appropriate and responsive CRM strategy requires much more than just selecting the right software for CRM. Below are a few tips to help guiding you in creating the right CRM strategy that can serve your business needs.

  • A blue print of what you must achieve will assist you to know what new strategies you must adopt for your business. The same principle also applies to the CRM you need because simply starting without a goal in mind can be counter-productive. Having a set of goals and how you plan to achieve them is critical to the adoption of such a system. Break down all your objectives in smaller units which are flexible and easy to execute.

  • One size fits all does not work with contemporary customers, and so to get the best services to them, you must categorize your customers. You should separate your loyal customers from the rest of the pack to make your CRM efficient.

  • To gather all pertinent information about your customers, you should synchronize various sources of information apart from those generated by your CRM. Areas from which you can gather information include back office systems like human resources, manufacturing, accounting, and any other inventory that can provide a 360-degree appraisal of customer behavior. Integrating all the information from various sources and deploying them for the growth of your enterprise is the most efficient way of managing a CRM strategy.

  • The system will not work well without the input of your employees, so you must communicate with them while guiding them through the most crucial aspects of your CRM. Every step of your objectives and the future plans you have must be clearly communicated. It is important to give them sufficient training while also living the doors open for suggestions that can improve the system.

  • All departments of your business must be synchronized and integrated into the system because a CRM system that stands alone cannot be effective. Deploying the system is a continuous process that requires constant evaluation. You should be prepared to change anything that is a hindrance to the growth of the business, and only retain or implement what works best for you. You cannot readily pinpoint the shortcomings of the system, so you must be flexible to any changes that might be needed.

In a modern business setup where excellent customer service counts for everything, it is important to have a workable and robust CRM strategy.

Digital Branding

3 Brands That Made Incredible Comebacks

Every popular brand takes its fair share of bumps and bruises. Sometimes, a big financial loss or a scandal can ruin a brand beyond repair. It can be hard to believe that even some of the most popular brands that exist today were close to going extinct. In times of turmoil, the brands that come out on top are the ones that know how to adapt, take calculated risks, and reinvent themselves. Here are three brands that made incredible comebacks.

Marvel

Marvel

Marvel has a long history of being a leader in the comic-book industry but in the 90’s the market for comic-book market tanked and Marvel’s future seemed uncertain. In 1993, writer Neil Gaiman gave a speech to 3,000 retailers and told them that the comic book market was a bubble. Gaiman stated that the comic book market rose only because collectors were furiously buying comics in hopes that they would become valuable. Gaiman likened this to tulip mania in the 17th century when the value of tulip bulbs quickly skyrocketed and collapsed.

In 1996, after undergoing turmoil in the boardroom a year before, the company went broke. Marvel then decided to start focusing on the movie industry. Marvel struggled for years trying to convince Hollywood execs to put their superheros on the big screen. They saw a small success with Blade and then Spider-Man and X-Men went on to become massive successes but Marvel was only seeing a small percentage of the earnings.

In 2003, Marvel decided to start producing its own movies. Marvel struck a deal with Merrill Lynch that featured intellectual property such as Captain America and Thor as collateral. Merrill Lynch lent Marvel $525 million over a period of seven years. The company used that capital to spend on 10 movies and began having great success with movies like Iron Man (gross: $585 million), Iron Man 3 ($1 billion), and even the offbeat film Guardians of the Galaxy ($750 million). In 2009, Disney bought Marvel for $4.3 billion.

Delta

Delta

Delta is one of the country’s largest airlines but the Atlanta, GA-based company ran into trouble in 2005 when it filed for bankruptcy. Delta stated that the rise in prices of jet fuel and steep competition from budget airlines like Southwest and JetBlue were the cause. However, less than four years later Delta bounced back.

To get back on track, Delta started working from the inside out by making changes within its management and employee ranks. Director Gerald Grinstein, who stepped in as CEO in 2004 renegotiated union contracts and made an agreement with the pilots to take a pay cut (while cutting his own pay 25%). Grinstein was also able to cut a deal with several creditors which prevented a takeover by US Airways. These efforts helped, but Delta wasn’t done. Delta flew in employees for team-building events to boost morale and convinced its creditors to turn over 15% of the company to its employees. Delta succeeded in getting their creditors to see how important it was to have employee support.

Delta then recruited Glen W. Hauenstein from Italian airline Alitalia to bring Delta to underserved regions such as Tel Aviv, Kiev, and Nice, France. To save money on buying long haul jets, Hauenstein instead retrofitted existing aircraft to save fuel and reduce drag which provided them with more range. Then, in 2008 Delta merged with Northwest Airlines which helped cut costs and gave Delta access to Northwest’s Asian network while Northwest gained access to Delta’s strength in Latin America and Europe.

Converse

Converse

In 1917, Converse’s shoe “The All-Star” became the first mass-produced sneaker for basketball. In 1932, Converse signed hoops star Charles “Chuck” Taylor to sell the shoe. After the NBA began in 1946, The All-Star became the most popular shoes in the league.

However, in the 1980s competition from Reebok, Puma, Adidas, and Nike became to heat up. Converse’s market share fell to 2.3% in 1998 and Nike bought the company in 2003. It seemed to many like the converse brand was a thing of the past.

However, Nike creatively embraced the ‘old-school” feel that Converse had and began marketing their shoes to new demographics. Special editions of the Chuck Taylors featuring the Ramones and Kurt Cobain were born. Converse also went high-end by having designer John Varvatos create a premium line of Chuck Taylors. New life was given to the brand by transitioning away from basketball, focusing on fashion, and creating a lifestyle around the iconic shoe.

Conclusion

Bringing a brand off of life support is no easy task. In our fast-moving economy, it’s fairly easy for consumers to love you one day and quickly forget about you after a few bad business moves. Every brand on this list was facing the reality of shutting its doors but by adapting to their environment, thinking outside of the box, and making strategic moves they were able to come out ahead and return to the top of their game.

Digital Branding

8 Steps to Building a Successful Brand

When a customer hands over their hard-earned money for your product or service they are making a commitment to your brand. Having a strong brand means that customers know, like, and trust your business. Strong brands are rewarded with high customer approval. Successful companies know this and invest heavily in building and improving their brands. Your brand doesn’t just exist in your marketing message. It lives in every interaction your business makes with customers. The five steps below will give you a head start on creating a successful brand.

Purpose

Purpose

With the advent of the internet, consumers have a lot of options when it comes to

selecting products and services. Just having a catchy slogan or a slick logo won’t get you very far. Your brand has to stand for something. You have to know why your business does what it does and you need to make sure that all of your customers are aware of this as well. Your purpose is the absolute, innermost core reason of why your business exists. When customers can align with your purpose they will buy into your brand at a cellular level

In Simon SInek’s “How Great Leaders Inspire Action” TED talk he shared that what separates great companies from good ones is the fact that great companies lead with their purpose in everything that they do. For example, Apple’s core message is to “Think Different” in everything that you do. They promote this message through selling products that are beautifully designed and exquisitely minimalistic. This is what allows them to stand out from the pack.

Emotion

emotion

Contrary to popular belief. We don’t buy based on logic. We buy based on emotion. Emotion is the reason why people spend thousands of dollars on designer handbags when a similar sized bag from Wal-Mart or Target could hold their personal items just fine. When someone chooses to spend this type of money on a handbag they aren’t buying a bag. They’re buying status. To make a successful brand you must create this type of emotion in your customers.

Community

Community

Humans aren’t meant to live alone. We thrive in communities. Powerful brands build communities that empower their customers and give them a direct line of communication to their audience. Now, any business can use social media to create a community with their customers. In a Business News Daily article, Manta CEO John Swanciger said that a brand’s top priority for social media should be community building.

Big brands know the importance of building a community. Take H&R Block for example. They created a section of their website, titled “Get Answers” that allowed users to ask tax questions and get quick answers from professionals. The community empowers user to share and learn all on the H&R block website. The company promoted this new feature with their “Get It Right” campaign on social media which gave them a 15% increase in business vs. the year before when no social media was involved in their marketing.

Consistency

Consistency

Many businesses make the mistake of branding themselves inconsistently across different platforms. They may take one marketing angle on their website, a different one on their Facebook page, and continue this pattern across several platforms. Usually, this is done to try and connect with several different audiences but this usually has an adverse effect. Inconsistent branding confuses customers and creates a disconnect. To create a strong brand, you must maintain a consistent image and message throughout your entire business, including your website, marketing, logo, social media channels, etc. Being consistent allows consumers to become familiar with you, and later trust you.

Value

Value

If you don’t provide value to your customers, they will quickly run to your competitors. Why should a customer choose you over anyone else? What can you offer that is head and shoulders above all others? You don’t have to be great at everything. Start with focusing on being great at one thing and do it better than your competitors. Offer outstanding customer service. Take a customized approach with your clients. Reward your customers for their loyalty.

You can’t mention customer service without bringing up Zappos. CEO Tony Hsieh has made it his goal to provide legendary customer service. In a Forbes.com article, it was revealed that to understand customer service, Hsieh gave each of his employees $100 and asked them to buy two pairs of shoes from Zappos.com – one to return and one to keep. He then asked the employees to share their experience with the team. Zappos invests heavily in customer service over marketing. They want to create more personal connections with customers by tracking and observing customer behavior. Although Zappos spends a lot of money on customer analytics they understand that there is a human touch that is essential in customer service that can’t be quantified.

Wrapping Up

Building a successful brand isn’t an easy task. Any strategic marketing consultant would lay out these foundations for growth and it’s important to get the strategy right from the start. Brands become extraordinary not by gaining customers, but by creating fans. Every brand mentioned above offers something unique that makes it stand out from all of it’s competitors. When you’re bold, honest, and transparent in your marketplace you’re rewarded with customer approval.

Digital Branding

How Apple Creates an Irresistible Brand (and How You Can Too)

It’s inevitable. Every year Apple releases a new iPhone and just like clockwork long lines of consumers flock to stand outside of Apple stores patiently waiting for the next new installment of the Apple legacy. It’s safe to assume that the release of the iPhone 7 will be no different.

Why would people put their lives on hold and stand in line for a phone? We’re not talking about a necessity like food or water, but a cell phone. You could simply wait a few days, walk into a store (sans the line) and buy one. Or, you could ditch the store altogether and order one online. But, no matter how convenient it is in the 21st century to buy an iPhone, there will still be a percentage of raving fans who will pitch a tent and camp out to get their hands on a new iPhone a few days before the general public.

Why Do We Line Up for iPhones?

Why-Do-We-Line-Up-for-iPhones

The most important point of all of this is that people aren’t waiting in line for a phone. They’re waiting in line to be a part of the Apple brand. Apple’s brand represents elegant design, sophistication, and classy minimalism. But, how does this happen and why don’t other brands evoke this response from consumers?

Bestselling author Simon Sinek sought to discover the answer to this question in his book “Start With Why”. According to his research, a company’s marketing can be broken down into three different layers:

  1. Why – This is what the business believes at its very core. This is what it stands for.
  2. How – This is how the company goes about fulfilling it’s “Why”
  3. What – This is how the business operates, or “What” it actually does

Simon discovered that most companies do their marketing in the wrong order. They start with “what” they do, then move onto “how” they do it, and don’t ever mention “why” they’re in business in the first place.

Apple starts out by making consumers aware of their why. Their “why” drives all of their marketing messaging. Simon broke this down in an example to make his point clear. Here’s what Apple’s marketing message would be if they took the same path as just about everyone else:

“We make great computers. They’re user-friendly, beautifully designed, and easy to use. Want to buy one?”
apple-macbook

These are all valid points but the message above fails to resonate with the consumer. It sounds like just about every other computer company. They have great computers, with great features and they cost X amount of dollars. This falls flat.

Instead, Apple starts with “why” which evokes emotion from the consumer and gets them excited about Apple’s brand.

“With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user-friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?”

Since Apple starts out with their core beliefs, they attract customers who share their beliefs, which causes people to get addicted to their brand. Sinek states that “People don’t buy what you do. They buy why you do it.” Apple doesn’t sell computers and phones. They sell status, creativity, and a lifestyle.

How to Make Your Brand Irresistible

How-to-Make-Your-Brand-Irresistible

1. Start With the Core Purpose of Your Business

The first step is to align your core beliefs with your marketing. Think about your own business and how you extend your offerings to your consumers. How do you market your products and services? Is it aligned with your brand? People buy “the why” behind what you do so it’s important that your core beliefs are at the forefront of your marketing.

Before you do that you must drill down exactly what your “why” is.

For example, Tom’s is known as the “One for One Company” because they provide a pair of shoes to a child in need for every pair of shoes they sell. Their why is that they want to help children across the world. What is your “why”?

2. Get your “Why” Into Your Marketing

Get-your-Why-Into-Your-Marketing

Whenever you craft a piece of marketing copy you’ll want to make sure that you’re installing your why into it. For example, here’s an example of the difference between starting with “Why” vs. “How”.

“In our new video course ‘The Top 10 Tips for Maximizing ROI on Your Facebook Ads’ we’ll show you how to create a profitable Facebook ad campaign and how to improve an existing one.” Click here to get your copy.

vs.

“Imagine your perfect customer – someone who loves your product, buys from you over and over again, and raves about your company to everyone. If you could click a button and have a line of these customers knocking on your door to buy your product, would you? In our new video course ‘The Top 10 Tips for Maximizing ROI on Your Facebook Ads’ we’ll show you what buttons to press. Click here to get your copy.

Do you feel the difference? The second piece of leads with the reason why people would want to maximize the ROI of their Facebook ads. People don’t want to actually create better Facebook ads. They want more customers and more specifically repeat customers.

3. Craft Your Buyer Persona

Have you taken the time to think about your buyer? Do you know exactly who buys your products? A lot of companies get so wrapped up in their own activity that they forget the most important part of their business: their customers. Without customers, there are no sales. Without sales, your business won’t last very long.

You don’t just want to know the demographics of your customer. You want to know what drives them to buy from you. Are you the “mom and pop” that has had loyal customers for years and always gives a personal touch to its customers? Do you provide incredible, individualized customer service and make yourself readily accessible when a customer has a complaint? Find what “makes you, you” and sell that to your customers.

Wrapping Up

Marketing this way may seem overwhelming at first but it’s actually very simple. If you need help figuring things out, go to your existing customers to find your “why”. When you start thinking from the inside out you’ll be well on your way to creating an infectious brand that your customers will love.

Digital Branding

4 Tools for Driving More Traffic With Twitter

According to a DMR report, Twitter has 100 million daily users, 300 million total users, and drives 120 million visitors to its website every month. With this kind of user base and traffic it’s no wonder why Twitter is a huge social channel for online marketers. Twitter allows people and brands to engage in conversations and share with just about anyone 140 characters at a time. Brands want to promote your marketing message to as many potential customers as possible. But, with all of the noise going on in the Twitterverse, it can be easy to get lost in the crowd and not have your voice heard. In this article you’ll discover four tools that will help you grow your follower count and engage with customers.

#1 Hootsuite: Automate Your Tweets

Hootsuite: Automate Your Tweets

Tweeting can take up a lot of your time. There are tools you can use to automate your tweets so that you keep your followers and audience engaged with your brand. Automating your tweets can also come in handy because your content will only reach a fraction of your followers the first time that you share it. Unlike other social networks, it’s a good idea to reshare the same content multiple times on Twitter. With automation and scheduling you can share content over and over without being labeled as a spammer.

Hootsuite makes managing your Twitter account much easier, effective, and efficient. It’s a free tool (basic package) and has over 10 million users. With Hootsuite you can schedule a few tweets for the day, or bulk upload hundreds of tweets at once (up to 350).

#2 Tweriod: Follower Analytics

Tweriod: Follower Analytics

Before you start automating your tweets you’ll want to make sure that you analyze your followers to discover their activity. You want to find out when your audience is the most active on Twitter. This step is necessary to make sure that you maximize engagement from all of your tweets. There are a number of tools that you can use to find peak periods on Twitter but one that is easy to use (and free) is Tweriod. Tweriod shows you when your followers are the most active on the platform so you can make sure that you’re tweeting at the best times.

#3 Tweepi: Gain Targeted Followers

Tweepi--Gain-Targeted-Followers

Learning how to automate and schedule your tweets is important for maximum efficiency but what if you have a brand new account and need more followers, or have an established account and want to grow your following?

To get more followers you’ll want to start off following other Twitter users so that they follow you back. But, you don’t just want to follow every Twitter user you can find. To increase the chances of them following you back you’ll want to find relevant users, i.e. users who are interested in your topic. But, manually searching phrases and hashtags on Twitter to find relevant users can be very inefficient and take up a lot of time.

Instead, you can use a tool like Tweepi to get more targeted Twitter followers in a fraction of the time it would take to do everything manually. With Tweepi you can find users based on another account’s followers, list members, another user’s friends, tweet search, or user search. A great way to get started on Tweepi is to select “Follow @ user’s followers” and type in the account of one of your competitors. The next page will show you all of that user’s followers and you can just start following them one-by-one!

#4 Rite Tag: Join the Right Conversations

Rite Tag: Join the Right Conversations

Hashtags make it easier for social media users to find, engage, and follow different conversations about promotions, events, and brands. Hashtags also allow brands to determine the effectiveness of their campaigns and marketing messages across the web. According to Twitter, tweets that use a hashtag followed by a related keyword or subject can increase engagement 1.5x for brands. Using generic hashtags like #electronics or #vote will give you results that are too broad and managing that many hashtags would be inefficient because you would be going through too many irrelevant conversations. When you find the right hashtag you’ll also want to make sure that you’re using that hashtag at the right time. Using a relevant hashtag during the wrong time can be as bad as using the wrong hashtag altogether. If you’re using the right hashtag at the wrong time, you’ll be broadcasting your marketing message to an audience that isn’t listening.

Rite Tag changes all of that,. With Rite Tag you can grade hashtags, find related hashtags, look up analytics of your hashtag usage, and schedule tweets. Hashtag grading will tell you whether your hashtag is good, great, overused, or underused while you’re composing a tweet. The related hashtags feature will allow you to input a keyword or subject into the Rite Tag website and find related hashtags (that are also graded) based on your search term.

Wrapping up

Getting heard on Twitter doesn’t have to be a difficult process. With a solid strategy and consistent action, you’ll be well on your way to growing your brand with Twitter. The tools above can give you just the boost you need to become a Twitter power user in no time.