Digital Branding

How Social Media Can Scale Up or Down the Brand Image

Social media has developed as an integral part of our lives keeping us stick to our screens for hours connecting with people around the world. Which started as an entertainment tool, has now become the most powerful measure in brand promotion and marketing. It is pragmatic to start a business and make it known to others through social media marketing. While social media empowers businesses to increase their traffic, reach and leads, it can damage a brand image if not used properly.

Developing a brand image is important for making people aware of the product or service and enticing them towards that particular product or service range. Both small and large scale companies have been spending a huge amount of time and money on creating, retaining and improving their brand image.     Traditionally, the organizations have been able to control their brand image, to some extent, through their communications but the scenarios have changed and brands are now what other people say about them. The companies can only attempt to create a positive impression in the mind of the people with advertising and marketing campaigns.

Social media marketing plays a pivotal role in increasing brand visibility and communicating the message to the masses breaking the geographical boundaries to reach the audience worldwide. With every post, tweet, retweet, like, share and comment, people get a message about your brand.

The majority of the people use social networking sites to communicate and exchange their thoughts and opinion about anything. So obviously, if they have used your product or service, they will share their experience and give an opinion in this regards. Getting favorable comments and recommendations can have a positive impact on people’s perception of your brand.

social media

Unfortunately, if any of the users have a bad experience with your service or product, you can imagine how dangerous it can be for your brand image. So, make sure you remain honest and reliable while communicating anything about your brand. If you falsely represent your product or service, you will be liable for the damage to corporate image leading a downfall in sales and profitability.

How Social Media Makes Your Brand Image

Social media branding let you access more and more people to promote your company and top products/services. The continuous promotional happenings can develop the brand awareness in minds of your target audience, and whenever they would be in need to purchase a product, the memory of your product will click in their mind. Presenting your brand in an effective way before millions of people on social media can turn them into your potential customers.

Trust building

An effective social media marketing strategy enables you to create a vibrant communication portal between the corporate and the customers. It is highly recommended for the businesses to develop a healthy relationship with their customers staying connected and getting their feedback or suggestions for the successful operations and online reputation of the firm. If your customer base feels satisfied, they will favorably share more about your product that can attract more users to your website to get detailed information about it.

Increased traffic on your site

The social media campaign helps you attract more and more visitors to your website to attain certain business objectives. For instance, if you inform your social media followers about your newly launched product or unusual discounts via emails or newsletters and engage them in upcoming promotional plans, it will bring more traffic to your website giving a lift to your profit.

Better search engine ranking

The more people will visit your website, the higher search engine ranking your website will get. So, stay interesting and make sure your message convinces the reader to actively participate in your campaign. If the reader would find your message interesting, it will share it with other contacts and promote the campaign on its own level. Ultimately, the brand awareness will enhance and company will make more money.

How Social Media Can Break Your Brand Image

Here are a few social media marketing mistakes that can damage your brand image. Before reading them we would like you to have a look on traditional content marketing strategies which may cause discredit your content marketing.

 

Not responding appropriately to negative feedback

The worst mistake your social media manager can make is not responding to negative feedback appropriately. No matter how superb your product is or how diligently you are providing services, there would be some cases when you will have to face negative feedback. You can ignore it, or fight back with your customer. Whatever you choose will say a lot about your brand. Rather than ignoring or deleting these comments respond promptly and positively so you do not spoil your customer base.

Promoting your product too much

Though it is free to spread a message through social media, it does not mean that you keep pushing your marketing messages. If your target audience is getting annoyed of your continuous promotional posts, it can have a negative influence on your brand image. Post interesting and engaging content 80 percent of the time, and promote your brand 20 percent of the time.

Imperfect social media marketing strategy

When and how often you will post on your social media page? What will be your profile picture and cover photo? How will you respond to negative comments or feedback? How would you answer the frequently asked questions? Your social media strategy must have the answers to all these questions. A poorly planned strategy will leave you unresponsive before your furious customers that can definitely hurt your brand image.

Inefficient customer care

Customer care is more about turning a complaining customer into a fan by dealing them and managing their complaint properly. Sometimes a well-handled complaint is more useful for the business reputation that a good comment. Unfortunately, if your customer care service is not well trained there are probabilities that they can say something or make customer saying something negative about the business.

While social media enables you to communicate with more and more people worldwide for brand awareness, it also puts a burden on you to keep more populaces satisfied because a tiny comment can make or break your brand image.


Author Bio
Brooke is a tech geek and digital parenting expert. She manages content at www.theonespy.com. She writes mostly about latest technology news, product reviews, and social media norms. Her recently published article at TheOneSpy blog is wide social media presence.

work culture
Digital Branding

Creating A Workspace Culture With Your Employees In Mind

Is your workspace culture employee-oriented? Are your employees satisfied with their workspace? If you asked around your office how everyone feels about their surroundings, not every answer is going to be positive. The fact is that in these modern times, often people aren’t happy with the place they are working in.

If you don’t update the workspace or ignore providing your employees with benefits, this is certainly going to be true. In result, their productivity will downfall, and your business efforts will suffer. Therefore, it is essential that you create a workspace culture that focuses on your employees.

Have a mission and a vision

Do you know where your company is going? It is vital that you have a mission and a vision of your company’s state and future. Define what your business is about, where it’s heading, and why it’s there in the first place.

By doing this, you will create a kind of compass. It will help you know which moves are right and which are wrong. Everyone in your company needs to be aligned with this. By knowing your mission and vision, your workers can actually feel like they are a part of it. They will be able to contribute to it, and feel like their contribution matters.

Without it, you and everyone else will feel like they’re lost at sea.

Have office design in mind

Office design is one of the essential aspects of how your workers feel about their workspace, and it can boost or diminish their productivity. You don’t want to be looking for cheap solutions. You also don’t want to go for an overcrowded space where people feel like they are in a jam.

productivity tips

As an employer, you want to provide your workers with a place where they can feel comfortable doing their jobs. An important aspect of this is providing them with ergonomic furniture. You need to think about your employees’ health.

Encourage social interaction

It is essential to encourage social relations between your employees, as they are important for them to feel like they are a part of a team and therefore satisfied. You should focus on creating a workspace that promotes communication. You can arrange workstations in a way that employees can interact with each other.

Furthermore, don’t forget about office celebrations and birthdays. Even when there isn’t a particular reason to celebrate, call everyone for a lunch together. You can even promote socialization outside office hours via volunteer programs. This is a chance for people to build relationships outside the office.

Think about hygiene and cleanliness

Proper hygiene and cleanliness are vital for every workplace, and they boost your employees’ productivity and morale. Working at a messy office full of clutter isn’t something anyone wants to do. You need to have your office space carefully thought of, and look for good storage solutions to keep the only the items that are actually necessary in the office. As well as this, you could hire a commercial cleaning company for the office that will offer appropriate cleaning services, for example, on www.idealcleaning.co.uk, they list services such as kitchen, carpet, and IT equipment cleaning, as well as general maintenance. This would keep the office a clean and comfortable environment for employees to work in, and will give employees more free time that they would’ve generally spent cleaning.

Next to that, the cafeteria needs to provide various choices of healthy food. You need to hire a reliable company to get rid of pests that might be an issue in your offices, such as cockroaches. You don’t want the workspace to be a health hazard.

Build trust with your employees

Your workers want to be treated like people and not like robots which are assigned to finish tasks. Every person wants to be acknowledged for what they have done. That is why it is important that you form a relationship with them that has trust as its foundation.

productivity

They want to know that you believe them to do their job, and to know that their efforts have some worth. While constructive criticism is occasionally necessary, you need to make every employee feel like they are worth your trust and that they are a part of your company.

In summation

Your employees are the cogs of the machine that is your business, so it is essential that you create a workspace culture that focuses on them. They need to be satisfied with their workplace and feel like they are a part of the team. You need to prioritize their health and encourage social activities, in order for them to bond together, and be more productive at work.

How does today's branding work?
Digital Branding

Today’s Social World Branding

In today’s social media enriched society, many businesses assume they can do the branding and marketing themselves.  This could not be farthest from the truth.  Businesses, new or old, need help with their brand and marketing more than ever in our social world branding environment.

Remember there is a difference in brand and marketing.  Brand IS the Company and what you represent.  Branding includes everything about the company, from the tag line, to colors, to logo and more.

Marketing is the effort(s) put into making your brand known.

What are some practical tips that small businesses can take until they can hire a company or someone knowledgeable to assist with branding and marketing?  There are some things a business can do, especially in the social world, to help make their brand known.  This can even lay some groundwork for help later.

Branding Tips Include:

  1. Audience – who are you trying to reach?
  2. Consistency – are you consistently putting out articles, blogs, posts and more?
  3. Hashtags – be sure to make use of hashtags for the industry you are in and your company name, as well as, who the brand wants to reach.
  4. Focus – there must be a focus, not simply putting out a massive amount of data or arbitrary posts.

Audience

An important factor to reaching others with your brand is to make sure that you are targeting the right audience.  Too many people and companies throw so much up on social media but do not try to reach a specific audience. They are casting a net that is too wide and, if anything anyone is reached, it is usually by mere accident. 

To begin targeting the right audience you must think like the person(s) or company you are trying to reach.  Who would be your perfect client? Even consider some of your current or past clients that were a great fit. Assign a name and characteristic to your ‘ideal client’.

There are many good ways to write up a profile of your ‘Ideal Client’ that a simple Google Search can assist in finding.  Many go to the trouble of drawing or sketching their ideal client (often also called a ‘Buyer Persona’).  There are many templates that can help you through the process of finding out ‘who is your ideal client?’.

Consistency

It is impossible to build a brand, especially in the social media world of today, without being consistent.  There are too many images, sounds, and videos on social media to make an impact if you are not always making sure you are branding your work and shares. 

Inconsistency breeds confusion.

Consistency not only applies to branding all posts but also applies significantly to how much you share.  The company must post on a regular basis whether you want to or not, whether you have material or not.

A couple of ways to keep consistent posting:

Use a scheduler for curated content – this can be Buffer, HootSuite, Social Pilot or others.  In the past Buffer was our go-to, but recently changed to Social Pilot and must admit is much better with awesome options at reasonable pricing. You can even find out the best times to post with these programs and set it as scheduled and leave it.

Create content ahead of time.  When there are a few extra minutes somewhere (I know it is unusual for a business owner), but sit for 5-15 minutes and capture quotes or write a blog, even record a few tips on your phone or computer and schedule it to post when needed.

Post at least a few times a day.  It used to be good practice to just post a few times a week. That is no longer the case.  Think of all the images and videos that come across one of your platforms in a day.  It really would be impossible to know a brand without seeing it often.  It can take 7 touch points before someone will begin to think about doing business with your brand.  How will they be able to have those if they only see 1-2 posts from the brand every other day?  It certainly will not stick in the mind unless consistent.

Hashtags

Yes, use hashtags!  Those little ‘#’ symbols before wording and separate them with a comma.  Be sure to decide on a hashtag for the company prior to beginning to use.  Shorten the name, if it is a long name, and if able include the local city. For instance, our local networking group is eWomenNetwork and we are in Richmond, Virginia.  The organization is International, so our hashtag is  #ewnrva.

Be sure to use hashtags related to the industry you are in and where your ideal client will be hanging out.  If the person your company is trying to reach is in groups of sales, then you would include #sales or #salestips possibly.  There are many articles regarding the use of hashtags, so if curious about more information they are easy to find.

Focus

Finally, Focus is key.  When doing social world, branding keep focused on the core values and brand of the company.  This includes curated content and other posts you share.  If your company is a marketing company trying to reach lawyers, you do not want to share how your grandchild just cut his first tooth on your company page.  Keep focused on the goals set and keep the brand and colors the same in all you share as much as possible. Others will soon recognize the articles and posts you share on online as coming from your company. 

It is very easy to become sidetracked and distracted on social media.  Therefore, the focus should also apply when online sharing.  Set a timer or even as soon as finished doing the company work, just disengage.  Save it for personal time, otherwise, three hours go by without your realizing. Be mindful and focused on the people you are trying to reach.  Try to think from their perspective and what they will want to see or what would be helpful to them.

Social media can be very successful for many brands.  Although it is recommended to hire a professional, it is understandable that small businesses, starting out, may want to try some of these steps themselves.  Be mindful while you are on social media that you represent the brand. When able, hire a professional to assist your company with their social world branding.

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Tammy Durden is President & Founder of Tammy’s Office Solutions.  Tammy’s Office Solutions helps micro, small and enterprise businesses in bookkeeping, digital marketing (brand, social media+), virtual assistant services (OBM, Presentations+) and Writing Services.  Tammy loves empowering disabled professionals to work by assisting their clients to achieve success.

Digital Branding

Gumtree Australia Evolving With Brand New Logo

 

GumTree

Gumtree Australia New Logo

 The Australian arm of world renowned classifieds website Gumtree, has replaced its dated old logo with a sleek and modern design.

The fresh new logo on the Gumtree Australia site keeps the heart and soul of the original logo, whilst eliminating unnecessary visuals.

It has been crucial for the company to cultivate their online community. After a lot of market research, results showed that many consumers had negative feelings towards the previous company logo.

Feedback received stated the old logo lacked significance and was a little too chaotic for the modern day online shopper. Therefore, Gumtree hired design and branding connoisseurs Koto, to create something more in line with today’s online consumers.

The original design encapsulated a Eucalyptus or Gum tree. The gum tree belongs to the Eucalypt family and reflects natural connotations of stability and growth.

However as mentioned, it looked visually hectic and has not been changed much since Gumtree’s inception.

The tree is essential to the Gumtree brand, so the brief required that this remain. The tree has now been positioned and designed in a way that enhances recognition. The fresh new tree design can scale up or down on mobile devices or billboards.

The ideas for the new design kept three main criteria in mind; simplicity, digital and modern.

Wikipedia

Source: Wikipedia

Gumtree Australia’s new logo uses very simplistic geometric shapes to represent the gum tree. It uses a bright green color for emphasis.

As a giant of classified websites, the new logo finally reflects Gumtree Australia’s digitally innovative and sophisticated development.

The logo is now streamlined and functional, improving brand perception and reflecting the usability of the site.

Consumers use Gumtree to find something to buy, or post an ad to sell a service or product. 80% of Gumtree consumers use the website from their mobile device, so the new logo had to be simple, but recognizable.

Before settling on the final design, Koto presented Gumtree with eight options to choose from. The new logo was decided upon based on user feedback.

The new logo has been met with a lot of positivity from designers.

Logo Tree

Source: Pixabay

What has been most significant about the entire process is that Gumtree adapted and transformed their logo in response to user opinion.

Although it is occasionally risky to put your business decisions in the hands of your customers, this rebrand process proves that Gumtree is essentially a customer-driven business, that are willing to take on customer feedback and act on it.

Local Branding

Brilliant Tips for Wedding Invitations

Wedding invitations are a very important part of the wedding ceremony. However, they can also bring a lot of stress. They must be designed, mailed, and RSVP cards must be collected. They announce your wedding and advise you of who will attend and what their food choices are. This can be the difference in preparing food for 100 guests or for 200 guests. The difference is a lot of expense.

Today’s bride is in a unique position. Until recent years the wedding rules of etiquette were written in stone. It was tacky and tasteless to change the standard invitations and you had to include all of the accessories. The family of the bride would be embarrassed. You would be the talk of the town and you’re standing in the community would not get off to a good start.

The modern couple knows their wedding is theirs alone. They have options past generations did not have. Invitations are being customized to match the style of the actual wedding. There is nothing wrong with using a casual design for the vineyard wedding where the groomsmen will wear jeans. You can skip the ivory paper with gold or black print and use colors. The colors should match the colors of your wedding. Like your brand, you should use the same colors on your wedding social media sites.

The wording does not have to be strictly formal. In fact, a very formal invitation to a less than formal wedding is quite confusing for your guests.

Consider the function of the item you are working on. The invitation is to announce your wedding and ask people to join you. It should be in your style and taste and include the necessary information. If it does, then it is “right”. The RSVP card is to advise you of who will attend so you can plan. Make sure they serve their purpose and go with it.

Remember the only people that need be impressed are you and groom.

We will share with you tips from brides, printers, and others who know first hand about the challenges of wedding invitations.

wedding-invitations

Pro Tips

  1. Theo, Development Manager of Eventrii offers this tip.
    “In our experience due to a common problem of lack of RSVP’s to invitations, we have found that giving your guests sufficient time and a simple clear channel to RSVP generates the best response. Typically, no less than 6 weeks allows your guests to make arrangements so they can attend your special day. Using Eventrii allows organizers to send well-designed invitations with a QR code that allows guests to respond at any time using their electronic device and only takes a few seconds to do. It also generates a guest list for the organizer.”
  2.  Demi Mist, creator of Beauty and The Mist gives this advice.
    “Your wedding invitations should be sent to your guests at least six weeks before the big day. This way your friends and relatives will have enough time to arrange a couple of days off work or book a hotel room if necessary. The sooner they know, the better!”
  3. DOM Barnard, of Virtuals Speech, tells us.
    “While it’s important to match the design of the invitation with your personality and wedding theme, don’t get too carried away with fancy fonts. The purpose of your invitation is to provide details of your wedding and where the guest can RSVP so make sure that your font isn’t so elaborate that it’s difficult to read what the invite actually says. It’s best to stick to a more simple font or traditional calligraphy style that everyone can easily read, and ensure that the font colour contrasts enough with the background so that the purpose of your invite is clear.”
  4. Professional, Lizzy D. Lee of DoLeeNoted.com explains money saving techniques.
    “Coming from someone who made all 291 of her wedding invitations on a budget, my best advice for DIY invitations is to create the wording template on Microsoft Word or Microsoft Powerpoint and then print them in bulk at Staples. You can bring your own cardstock to print onto, or you can use the cardstock Staples has available. I also included RSVP links on my invitations in lieu of postcards to further save on postage and printing costs, although I did include printed postcards for guests who are not as tech-savvy and aren’t as comfortable clicking a URL to RSVP.”

 

How To Create A Video Advertisement That Works?
Digital Branding

Real Talk: How To Make A Video Advertisement That Influences

This is a guest post from Gary Cain of Memory Tree, a video production company that works with high tech firms in Austin, Texas and Waterloo, Ontario. Over the last two decades, they’ve produced thousands of videos, from 30-second National TV commercials to 20-minute orientation videos produced in 18 languages and everything in between.
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Times are A-Changin’

When you’re creating a promotional video, there’s a temptation to stick with the same old format we’ve been seeing for years — the classic booming announcer’s voice, grand statements, and a smiling homemaker washing pans with fragrant dish soap. The trouble is, the classic ad format doesn’t work like it used to. According to a recent Marketo survey, nearly two-thirds of consumers are sick and tired of the hard-sell.  The classic ad format is seen as insincere and their messages just aren’t seen as credible. The times have changed, and consumers are now rewarding brands that communicate with authentically. The days, people are only responding positively to real talk.

Nobody Trusts your CEO

No matter how inspiring and earnest your CEO, a message directly from him or her may still fall flat. When you have a personal vested interest in selling your product, people will be skeptical of everything you say. The solution? Let someone else do the talking for you.

Choose a Champion

Find a champion — a customer that’s not only willing but eager to talk about how your product or service has enriched their life.  To convince consumers that your product is worthwhile, it helps to hear it from somebody who is just like them. 

In this video for Westmount Golf & Country Club by Memory Tree, a lifelong member shares his personal story.

 

 

If you’re a little misty-eyed after watching that, you’ve experienced firsthand the powerful impact that a lightly branded advertisement can have on a viewer.  This advertisement is effective because of its authenticity; a real person sharing a personal story about his life and family.  The golf course is another character in the greater narrative. The drone footage of the mist over the greens and sound-ups of the birds are there to convey that this is a special place. It’s the quiet backdrop that facilitates important moments of father-son bonding and communication. Instead of a cheesy slogan followed by a “sign up today” call to action, Westmount simply adds their name briefly at the end – a light touch that completes an authentic message.

Conclusion 

People crave authenticity. If you believe your product has made a positive impact in the lives of your clients, let one of them become your champion in your next advertisement. By allowing someone else to tell a real story that involves your brand, you will gain the trust and the business of your target audience.

Building a social media presence
Digital Branding

The Branding Power Of A Strong Social Media Presence

This is a guest post from Pamela Henning of Tresnic Media, a digital agency that helps brands implement growth marketing systems that turn strangers into customers. Her experience in social media is vast, so we got a chance to pick her brain a bit – read away!

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Social media is one of the most powerful tools companies have at their disposal. It allows them to frame themselves in just the right lighting. Companies who maintain a consistent presence on Facebook, Twitter, Instagram, and/or Pinterest are more successful than their competitors who don’t.

These social media platforms help to increase brand exposure, leverage credibility, close cold conversions, capture referrals, and overall increase cash flow and customer engagement.

Increase brand awareness through social media presence

It isn’t rocket science, it’s simple math.

A greater social media presence creates a greater opportunity to be recognized. More impressions equal more brand exposure, which makes your company more popular and credible.

For example, suppose you want to be hired as a keynote for a conference. Most event planners start their search for credible candidates the same place we do when we’re looking for answers–Google. By establishing an online presence through social media, you’re more likely to rank higher on search engines, increase your popularity, expand your following, and improve your chances of being seen as an industry leader.

Leverage credibility

So you’re not the most credible source yet–no one knows about your little company. What if you’re an entrepreneur and Mark Cuban retweets you? Or Gary Vaynerchuk? What does that say about your brand to their audience? What does that say to your audience?

Social media is powerful stuff. It’s the easiest way to leverage credibility. One of the biggest challenges any business can face is creating trust. Social media posts connect you to industry leaders and their following. Their “share” is a non-committal way that they can endorse your product, increasing your credibility. Something as slight as a retweet could open a huge door for new leads to come pouring through.

Close cold conversions

Let’s say a potential customer has identified their problem and is evaluating potential solution providers. If you have a social media presence (blog, Facebook, Twitter, Pinterest, etc.) and your competitor doesn’t, who do you think is going to gain their trust and capture their attention? You. If you and your competitor both have a social media presence, but your content is better than your competitors, who do you think will win? You. Again! So much winning, because you understand the importance of managing your brand with an active online presence.

Capture referral

People don’t trust companies they don’t know, but they do trust reviews. Last year, a study conducted by PricewaterhouseCoopers (PwC) found that 45% of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior.

Social media is the ultimate tool to promote positive customer experiences. You can do so by featuring customer testimonials or by simply responding to people who mention you. The best part about social media is that a little bit goes a long way. You don’t need to write a three page thank you letter to your customers, but favoriting one of their tweets will make you more human and, therefore, more likable.

Increase cash flow

In addition to establishing an online presence, leveraging credibility, and capturing referrals, social media can act as a funnel to your website, where you can convert strangers into customers.

If people like the things you are sharing and the personality of our company based on what they have gathered from your social media platforms, they will want to learn more. Social media is an excellent opportunity to nurture your customers through each stage of the buyer’s journey.

Improve customer engagement and satisfaction

Remember what I said about social media making companies more human? I meant it. Social media platforms like Twitter and Facebook literally give companies a voice. Better yet, they let companies have conversations. How a business interacts with not only their audience but the things that their audience is interested in makes them more relatable, more likable, and more trustworthy. Are you sensing a theme?

Check out some of my favorite (and most successful) social media accounts:

@Wendy’s Twitter
@burtsbees Facebook
@AlexandAni Pinterest
@RedBull Youtube

productivity-tips
Digital Branding

50+ Productivity Tips To Save Your Life And Business

Productivity is essential for the efficiency of your personal life and business life as well.
Overcoming the deadlock of the dreadful indecision and taking that first step is much appreciated and wanted.
After all, when talking about boosting productivity, you will surely improve yours once you go through all the rules presented in this article.

As a single mom who juggles kids, baseball games and running a business, it’s so important to stay on top of everything that needs to get done. Let’s face it, we wear a lot of hats as a woman. Something that I do every day is to create a list of what needs to be done. I tackle those big important ones first. You know, the ones that people put on the back burner while they go through those little, easy to complete ones. I think we have all been guilty of that! Creating your daily list, completing ones that immediately generate revenue first, then the ugly ones that we put off and following up with the little things that can be pushed off to tomorrow if need be. By following this pattern, I feel more accomplished by the end of the day! Deanna Fusillo, Sassy Girl Media

There’s a really simple way to increase productivity. Make an audit of your daily work routines and identify all points that you can automate or cut loose. E.g. use a tool like YouCanBook.me to avoid what I call the “meeting setup ping pong” (“Hey, is Wednesday at 9 AM ok?”, “So maybe Thursday?”) and integrate your CRM with other software. By eliminating few clicks from every process, you gain more time to do the stuff that matters. Bartosz Majewski, Right Hello

It’s so important that tasks are delegated between your team. Do not undertake tasks that are too large and cannot be completed within a certain timeframe. The hardest aspect to this is trusting the team behind you. We’re lucky enough here at MadeByShape to have a solid team who love what they do and excel in their relevant fields. Andy Golpys, Made By Shape

If we do things that we like, we don’t get distracted and get into the zone very easily. Most of us think that this can only happen with tasks that we are passionate about, but we tend to forget that we can put passion in any task that we do. Doing things with passion is a mindset. By focussing on the big picture of the task on hand even the dullest task has a higher reason. – Frédéric Ghys, Silicon Armada

productivity

Everyone works differently but I find that I am the most productive when I can camp myself out at a coffee shop for a day. As long as I can have my cup of joe, free (fast) wifi, and an electrical outlet, I can work all day. There’s something to be said for being amongst a crowd of people, also trying to get work done, and the ambient noise where you feel like you’re not alone. William Tang @  Going Awesome Places

I find that the biggest challenge when it comes to being productive is not getting overwhelmed with everything on my plate. It can be hard to see the forest for the trees sometimes, which is why I use a series of tools to help me stay on track:
Trello. I rely heavily on Trello for all my long-term project planning, especially when I’m working with others.
Digital calendars. I use my digital calendar to keep track of all my high-level to-dos, like meetings, calls, and due dates.
Day planners. I’m obsessed with my Day Designer, which allows me to break down my days into to-do lists with checkboxes for each day.
I also try to fit as much “work” into weekdays as possible. I run my own company, so it can be tempting to let work seep into other areas of my life, but I find that the times when I’m most productive are when I’m physically at my desk during the workday. Alyson Shane – Owner, Starling Social

1. Planning. In the company, the workflow is built according to the Scrum methodology. The key point is planning tasks.

Planning is divided into daily, weekly, monthly, semi-annual and annual.
Every morning the team discusses what tasks its participants will perform. Each participant fixes his tasks for the day and works only on them.

• Each task is posted on the board in the column “In work”.
• After the task is completed, the task is moved to the “Finish” column on the board.
• New tasks are posted in the column “New tasks”.

2. Breaks. Take a break every hour for 5-10 minutes. Take your relax-time to re-immerse yourself in the task. It is better to take a break and gain strength, than to work on a task unproductively.

3. Silence. Quiet surroundings help to concentrate. The company has a working area where most of the time employees work in silence.
In a separate room – you can relax and discuss various issues.

4. Retrospectives. Every month, half a year, a year – conduct a retrospective, where you discuss with your colleagues your achievements, as well as your plans for the future period. Awareness that you are doing an important thing greatly increases productivity.

5. Reading books is one of the best tools for personal growth. For example, in the library of the company WOXAPP already more than 250 books.

6. Say “No” to new tasks. Work without interruption is the guarantee of efficiency.

7. Get up early. Go in for sports or exercise. The company WOXAPP practice a 5-minute exercises during the day.

Finally, the most important thing is to keep your personal goals in focus and live harmoniously!

Company WOXAPP is an experienced mobile application developer. On the market since 2011.

Over this time company has developed more than 50 projects.

Responsiveness is crucial! You must engage with your audience, and in a timely manner. Vincent Sharps, Mindgrub

As a blogger, I often work from home. It’s great under some circumstances where I need the silence and solitude to write, but it can also feel lonely and sap my creativity. I find working in contact with other people really helps to boost my creativity and productivity. I like the background noise and going to a shared location also gets me away from the distractions of my home. Coffee shops are pretty good for this, but I recently tried coworking at The Farm SoHo coworking space. It really helped as I got good advice from the other members using the space, and it was great to have a change of scenery. Gemma Church, The Farm Coworking

“80% of success is getting out of your own way. If we stop doing things that are counterproductive, we have time and resources for things that matter. Nobody lost weight or became wealthy drinking a latte every day. Jay Elkes, Extreme Common Sense

Arguably the best productivity lesson I’ve learned over my years of blogging, is that an editorial calendar can be a life-saver! When you’re using an editorial calendar, you’re automatically organizing all of your blogging, which not only helps you save time – and saves you of those “oh, no, I don’t have anything to publish today” moments – but it also helps you get better results from each and every blog post.
You can better strategize your blogging schedule and content and make sure that whatever else happens, you at the very least have blog posts planned and ready to publish. It also helps you plan the right blog post at the right time so that you maximize the results you get from each one. Lilach Bullock, LilachBullock

The CEO of Swipii, Chitresh Sharma, quoted Winston Chruchill on productivity as his favorite tip: “Success is the ability to move from one failure to another without loss of enthusiasm.”

Identify your biggest obstacles that are preventing you from reaching your goals. For example, as a writer, I need to find a way to write stellar content efficiently to get more work from return clients and attract new clients. To achieve my goals, I use Grammarly to make the editing process much easier and a tool like Ninja Outreach to scour for potential leads. By refining your goals, you pinpoint goals you need to accomplish and focus all your energies to reach them.
Christopher Jan Benitez, ChristopherJanB.

As a content marketing team, we find automation and routinizing the most effective.
Automate less creative processes by using management tools (Trello), editing and proofreading (Grammarly, Hemingway) and more. This clears more space for creativity.
There’s a blend of collaboration and solitary work in marketing to keep everyone on track – so time management is crucial. Choose whatever works best for meeting deadlines – the 5-3-1 rule, the Pareto Principle, or the Pomodoro Technique. But to boost the quality, this content strategy is essential:
Conceptualization. Research the topic in general and understand the basic concepts.
Ideation. Research smaller chunks – micro-goals are easier to achieve and more manageable.
Drafting. A first draft is not a post yet. It outlines two or three problem areas that might interest our audience.
Writing. Research key ideas in depth and develop them into articles.
Revision. Look at ways of getting ideas across through storytelling, imagery, and metaphor. Choose the tone. Improve cohesion and readability. Konstantin Pogrebnoy, Code Tiburon

I am always looking for ways to do my work more efficiently and thus I like to develop scripts and workflows to optimize my work, this allows me to increase my output while reducing the amount of time I spend on a particular task. Also, a big productivity booster is the fact that I delegate, reduce or eliminate tasks that I don’t need to do. I really believe in and live by the 80/20 rule which states that 80% of the results that I achieve will come from 20% of the tasks, so I only focus on the tasks that will yield the best results. Alejandro Rioja, Flux Ventures

Plan your day before going to bed, get up early next morning, take on the least desirable and energy burning tasks first, and stay away from social media! Desirable and energy burning tasks first, and stay away from social media! Saad Khan, Cygnis Media, Inc

Plan not only work but a rest too. Margarita Logoshina, Mentalstack

productive-energy

Work with a Timer – I always use a timer when writing articles or working on a project. This strategy lets me dedicate a set amount of time to devote to a project and helps me stay on task. I use Toggl and can see the timer ticking on the tab at the top of my computer screen. Writing becomes a game to beat the clock. If I gave myself 2 hrs that day to write an article draft and see the timer creeping towards the deadline, I can feel a surge of determination to get more done and more words on paper before the time is up.

Get Rid of Your Phone –  Do more than putting your phone on silent – get it out of sight! I throw mine in a drawer and don’t touch it until break time. Better yet, try giving it to a trusted co-worker and make sure they don’t give it back to you until the break you pre-establish with them. While you may know better than to respond to a text while working on a project, even glancing down at your phone screen when it lights up with a notification can cause you to lose focus. Kaycee Wegener, Rentec Direct

For me, planning and prioritizing are the key to maximizing productivity. I always plan my weeks and days in advance, using Trello to map out my tasks, prioritize activities and ensure I hit my deadlines. Trello is also great for teams, helping everyone keep track of what they and their team-mates are working on. Cam Shearer, Digital Risks

As an owner/manager, I canʻt imagine running a business without making lists of things to do and prioritizing their importance. Itʻs important to be “productive” and not just “busy”. Not only do lists help me attack my days more efficiently, but they also insure that nothing gets overlooked which brings me a peace of mind. As for the Captains, they have lists too, only a different type of list. Similar to a pilot, our Captains have checklists to make sure their boat is ready for an amazing day out on the water. This helps with their peace of mind too, knowing they didnʻt forget to check the plugs, oil, or load snorkel gear, etc. Without these lists, I do not think we would be where we would be today. Nathaniel, Na Pali Experience

Create a blog wall. In our office, we have colored index cards and write topic ideas as they pop up, questions from clients, new technology, whatever. And pull a card from the wall whenever we need inspiration. Lorraine Ball, Roundpeg

Even though I work for a technology company, I still rely on writing to-do lists in notebooks to check off each task I complete. It adds an extra feeling of accomplishment and keeps me organized. I also like to set appointments for myself on my Outlook calendar – this allows me to prioritize and get the most important things done without interruption. – Ashley Fontes, Tech Networks of Boston

to-do-lists

I’m more productive when I give my attention to one thing at a time, so setting my phone to airplane mode helps me focus on the task at hand and frees me from the distraction of endless notifications. Nwando Ivenso, CapitalSquare

Always pre-plan the subjects and points you want to touch on before you dive in. This helps separate the create processes and the writing processes & always results in a lot more of a focused & informative blog post. Personally I mindmap all the points I want to cover, then arrange the headings after to create a logical flow through the article. If you aren’t a mindmap fan I know other well-known bloggers who just bullet point all the points they want to cover first then start writing. Henry Reith, Fridge Magazine

The most powerful productivity technique that I use before starting any sizeable task, or even before starting my day, is planning, planning, planning! Starting with the end in mind gives you a great head start.
When you have an idea of how you want something to go, it’s much easier to begin a task (no easy feat) and stay focused on it (probably even more difficult).

A simple, yet astonishingly useful tool you can use in any situation is the list.

A list is an extremely versatile tool, in that it allows for quickly jotting down steps or building a detailed plan.
With big projects, I like to break down my lists into categories. When I’m creating a website, for example, I’ll break down my list to include staff, roles, budget. marketing. social media, and so on.

Whether a list is straightforward or intricate, it remains a powerful key to getting organized and staying on task.

Acey Gaspard, A Touch of Business

I’ve found that one of the best ways to work productively is to plan out your entire week as if it were a puzzle. Whether it’s a regular weekly take, a long on-going project or a quick one-shot task, we only have a certain amount of time during the week to get work done. Make a list of all your weekly tasks and block out time during your week to work on each task. Schedule time to work on high priority tasks earlier in the week and lower priority tasks later in the week. This will ensure that you have time to touch on all projects and make the most of your time. Shawn McFadden, Dallas Riffle

productivity

Having an editor and someone to post the finished article is essential. It’s usually the last 10% of edits and getting it live that I find most challenging. Being able to hand that off to others is extremely valuable and helps me keep my commitments. Diona Kidd, Knowmad

Write and post on a schedule and post the same time each week. If you can’t post at least once a week you probably shouldn’t be blogging for a living. Look to hire help if you can’t post regularly, such as freelance writers, to keep your blog fresh. If you don’t have the funds, many writers will write for credit, if you promote them on your site. Shell Harris, TopTenz.net

As a blogger and a freelance writer, I never had the luxury to wait for inspiration to start working. I had to train myself to work whether I feel like it or not. So, after searching for ways to keep myself focused on my work and motivated I found out about the 52/17 rule. It’s simple. You work for 52 minutes with the complete focus on the task at hand and take a break for 17 minutes. Then you repeat. I use a timer app on my phone to manage this. So far, it’s been quite effective. Roshan Jerad Perera, Freelancing Hacks

“Constant distractions from social media and email made it hard for me to focus when working on my book series, so I had trouble meeting deadlines with my publisher and editor. To remedy that, I began to check my email and social media first thing in the morning and then unplug from the outside world for four hours. My productivity has more than doubled and the quality of my writing is much better when working with no interruptions. My routine has become food for my soul.” Cherie Ruffo, author of Amanda Fisher & the Source Crystals book series, CherieRuffo

“Automation is my greatest productivity hack. Good automation means keeping your personal touch while spending less time doing it!” Sean and Mittie, Sean and Mittie

To make my days as productive as possible, I schedule tasks in my calendar the night before. Rather than just winging my todo list, I treat every task that needs to get done as an appointment. This keeps me on track and ensures that everything gets done in a timely manner. Allyssa Barnes,allyssabarnes.com

Don’t lean on technology. Technology can be a godsend to productivity, but it can also be a time suck. I have applications that allow me to sync my calendars and task lists to my various devices, which is great. However, I’ve also spent countless hours trying to figure out different programs in the name of productivity to no avail.

Be the dumbest person in the room

One of the best productivity hacks I’ve learned is to hire people who are better at specific things than I am. I actively work to ensure I’m the dumbest person in the room. By doing this, I become less needed on a day-to-day basis to complete projects, and the company’s talent actually accomplishes more than I ever could. Joshua Conran, Deksia

I’ve found that the best way to increase productivity is to create a routine around the tasks that need to get done. I do the same things at the same time each day. It may sound robotic, but I also block time for ideas that require more creative thinking. This way everything has a place and a process. These routines quickly turn to habits once repeated, and I find myself checking off my to-do list rather easily. Joseph DiTomaso, All The Rooms

As a working mom, I typically get my kids up and off to school in the mornings. This could leave me quite unproductive since I often don’t even get into the office until after 9:00am. However, about a year ago I started getting up early to do my hardest work (brain work and writing) after meditating. To be most productive schedule meetings and other “talking” in the afternoon. Amy Rosenberg, president Veracity

Keep your email minimized during the day to tackle what’s on your to-do list. Set designated times to check your inbox such as 11am for 30 minutes and 6pm for 30 minutes. This will help you tackle your to-do list and eliminate interruptions.  Lindsay Joy Higgins, LeaveittoLindsay.com 

I’ve found that changing up my location is incredibly helpful for increasing my productivity. When I get restless while working in an office or at home, going to a local library or cafe can revitalize my creativity. For me, it’s important to choose a new work location that’s quiet, as I’m always reading and writing. The morning is my most productive time and it’s often most helpful for me to change up my environment in the afternoon and evening to keep that flow going.  Angelica Valentine, Proto.io
As a blogger and a freelance writer, I never had the luxury to wait for inspiration to start working. I had to train myself to work whether I feel like it or not. So, after searching for ways to keep myself focused on my work and motivated I found out about the 52/17 rule. It’s simple. You work for 52 minutes with the complete focus on the task at hand and take a break for 17 minutes. Then you repeat. I use a timer app on my phone to manage this. So far, it’s been quite effective. Roshan Jerad Perera, Freelancing Hacks

A strategized task-list can really boost your productivity level drastically.  Start the day with tasks that directly align with your “bigger picture” then gradually move on to other day-to-day less commanding tasks.  Avoid getting lost in your to-do lists by reviewing your performance daily to assure being on the right track. David Kosmayer, CEO – Bookmark Website Builder

Stay inspired – in my case this means getting outside and challenging myself to new Kauaʻi hiking adventures on a regular basis. By doing so I am able to write with more fluidity and passion, remembering why I started the blog in the the first place and coming up with great new content ideas. Maintain a directly felt sense of connection to that of which you are most passionate about! Jeremiah Felsen, Owner & Lead Guide @ Kauaʻi Hiking Tours 

List everything. I use a mix of paper lists and SimpleNote app, so I have my lists everywhere. Breaking work into manageable chunks makes life much easier. Elliot Taylor, Raison

Even though I work for a technology company, I still rely on writing to-do lists in notebooks to check off each task I complete. It adds an extra feeling of accomplishment and keeps me organized. I also like to set appointments for myself on my Outlook calendar – this allows me to prioritize and get the most important things done without interruption.   – Ashley Fontes, Tech Networks of Boston

Limit your time for everything.  The more time you allow yourself to complete a task the longer you will take so keep deadlines short.  If you give yourself a week to complete something that will only take 2 hours if you just crack on with it then get on with it, do it quickly, finish it and move on to the next thing. Lynette Green, Virtual Head Office

Set Goals and prioritize daily! In addition to establishing goals, I find myself constantly re-prioritizing things daily. Working in a content and advertising operations environment means things are always going to pop-up that need immediate attention. These can be a major distraction against overall productivity. Prioritizing daily, allows me to measure not only what was accomplished each day but keep a tally against overall productivity tied back to my goals. Everyone has their own methods of organization whether it is lists, post-its, notes, email, tasks, etc. but prioritization is the key to increasing productivity. Mark Verone, Gogo 

I do find that I’m more productive and more relaxed if I start my day early with a set routine. There’s always room for flexibility (life is unpredictable!) but overall, if I wake up and am able to complete a handful of tasks that I’ve already planned for, the rest of my day goes a lot smoother. It decreases stress because I don’t spend my entire day worrying about when I’m going to work on the things I accomplished that morning. I don’t know if beginning your day early with a routine actually gets you ahead in the grand scheme of things, but I do think the early bird has an advantage in terms of time management and peace of mind. Megan, Hole Punch Design

At wandermelon, we believe in setting yourself up today for tomorrow. So the day is not done till you’ve written up tomorrow’s to-do list, in order of importance, and cleared your desk in preparation for a brand new day. To begin, try a cold shower, a brisk walk and a hot cuppa to energize the body. Then, all you need to do is focus your mind on your list and power through it – no distractions! Reward yourself with a healthy mid-morning smoothie, do some yoga stretches with the cat, cross those done’s off, and move on to the B, C, D list. Rinse and Repeat. Kate Ayrton,  Wandermelon

Understand, Understand, Understand — Understand your audience, you must know who you’re talking to so you can save time. Understand people! Once you understand your audience, understanding what makes your audience tick is your next step. Finally, understand your craft and become an expert in your industry. As an SEO, I have to be an expert so I can reassure people without any doubt that I can help their rankings grow. James McMinn JR, Matchbox Design Group

productivity hacks

The most important part of productivity is process, and the most important part of process is people – you’re only as good as your process and your people.” Anthony De Marco, Boston Web Group

 Keep blog posts short, and always include a picture!  I try to keep my blog posts short enough so that they fit on the average cell phone screen, and I always include an attention-grabbing photo.  Miriam Otto, Blue Frog Shoes
My most effective technique for getting things done is to map out a schedule of my entire day with clear, actionable goals. The night before, I’ll write down 3 goals that I need to accomplish the following day. As soon as I get to my office, I map out my schedule hour by hour leaving just enough time to accomplish those 3 goals while still allowing for regular meetings and anything else that might pop up. This forces me to stay focused and get things done because I hate not accomplishing my goals. – Christophe Limpalair, Scale Your Code
How much time do you spend looking for your keys, phone, glasses and other items you use frequently? By putting items in the exact same spot, without exception, you can save hours over a year by never having to look for them. It also reduces stress when you’re not running around frantically at the last minute looking for these things! – Lori Dennis, Lori Dennis Interior Design
My productivity tips are actually a list of four pretty actionable pieces of advice:
1) Stay as organized as possible.
2) Have a good, supportive help system.
3) Employ honest workmen with an excellent skill set.
4) Make sure to tell the truth at all times.
Start with the most important and time-consuming task on your list first as we naturally procrastinate them and as the day unfolds many other unplanned things disrupt our schedule. Being an interior designer, I have discovered, that by getting the main things out of my head early in the day, sets my mind free to be more creative and at the end of the day I feel more productive. Develop the mental discipline to focus on one thing at a time and try to finish what you started. For example, I have specific times during the day when I respond to emails and check in with social media. – Renata Pfuner, Pfuner Design
Make a to-do list and prioritize it. Then, do the most important thing first each day. Everything else should wait or be handed off to someone else. – Mary Foster, AsterHouse Design

Staying organized and being prepared for the next day’s tasks and meetings have saved me so much time. I use to waste so much time driving back and forth to the office to grab things for each client and looking for items I didn’t have with me. I have found that if I start and end my day looking at my task list and meetings for the day ahead I can organize and be prepared with everything that I would need. I also digitally organize all of my notes and photos at the end of each meeting or each day in a program called Trello, which I can access from my computer or mobile device and ALWAYS have all my client information, notes, and photos with me at all times. This has been INVALUABLE! – Christine Julian, Christine Julian Interiors

While it may sound strange, staying disciplined about breakfast, lunch and snacking plays a big role in personal productivity. Overeating or eating unhealthy foods during the day can make you feel sluggish and tired, and make you lose focus, which on turn can lead to major losses in productivity. Healthy eating and committing to portion control, on the other hand, can help you keep your edge for the full work day. Phil Singleton, CEO, Kansas City Web Design

 

Close all browser tabs not relevant to what you are doing, and put your best pair of headphones on. – Logan Abbott, President of Voip-Info.org

How do you manage to get productive? That’s the million-dollar question for every type of job! In my case, everything should start by making a good detailed plan. When I want to boost my productivity, I always make sure to write down on a piece of paper all the different tasks that I have to complete. In that way, I can have a good overview of what I need to work on and I can prioritize my responsibilities accordingly. Some privacy and good music can also help a lot. Finally, I would strongly recommend to everyone, who is reading this, to invest on a good laptop and digital tools that could minimize the manual “busy work”. In that way, you can save valuable time daily and remain focused on your work. Anastasios Koutsogiannis, GenieBelt

Local Branding

Different Types of Physical Therapy

Physical therapy always begins with a careful analysis. Experienced therapists often ask a wide range of questions and expect for detailed responses in why and how an injury happened. Of course, they engage in some professional sleuth works too. Physical therapy is a powerful vehicle that helps with quick and long-term relief from pain. In most cases, the therapy is required to heal knee pain, low back problems, and overuse injuries.

This article focuses on different types of physical therapies. You must choose the right kind of therapy, for “complete” recovery. A great company to assist all in all these types is Physical Therapy Specialists – Orange County.

#1 Manual Therapy

Manual therapy helps in recovering from all kinds of injuries. As suggested by its name, this is a hands-on technique. Manual therapy differentiates traditional health practitioners from the therapists. Manual therapies can represent many techniques. Most therapists employ common strategies like hands-on strengthening, stretching and massaging. Manual therapy is considered as a primary method for helping patients. It removes all kinds of movement restrictions. The backbone of physical therapy would be the manual techniques (not electric or ice stimulation).

#2 Ice Therapy

Ice plays an integral role in curing injuries. It works by constricting blood vessels. Ice helps in preventing inflammation after a severe injury. In fact, ice should be applied to the affected region immediately. Ice therapy is also known as cold therapy. It supports manual therapies and promotes joint movement. Unfortunately, the therapy is very difficult to master. It takes several years for therapists to master the ice protocol. Injuries with swelling and inflammation can be relaxed using the ice therapy.

#3 Heat Therapy

The heat therapy has been around for centuries. It helps in handling tightness and muscular spasms. With the help of heat, pain can be decreased and mobility can be improved. If the injury involves ligaments, tendons, and muscles, heat therapy is vital. Heat can make these tissues pliable. Next, the therapist tries to stretch the injured area. With the help of heat, physical therapy becomes more effective.

#4 Ultrasound Therapy

Ultrasound therapy is an ideal option for patients suffering from connective tissue injuries. As suggested by its name, ultrasound is used to heat the body, loosen tissues and prepare the organ for manual therapies. The ultrasound waves are carefully and safely directed into the skin. Studies reveal that ultrasound can increase the rate at which ligaments heal.

#5 Low-Level Laser

A few years ago, low-level laser was used as a part of physical therapies. This therapy revolves around specific wavelengths. It is meant for connective and muscular tissue injuries. The therapy reduces the amount of discomfort faced by patients. In fact, it makes life easier for therapists! Laser therapy helps therapists move affected muscles and joints easily.

#6 Traction

People with disc herniation find “Traction therapy” useful. As we walk, run and stand, the spine experiences a considerable amount of weight. If you are facing disc herniation, pressure on the spine can increase pain and the time required to recover. With the help of traction, your overall quality of life can be improved. Moreover, the therapy reduces pain and eliminates the need for surgeries.

Digital Branding

Getting the Most from a Website Design Professional

Website design is incredibly important when it comes to increasing web traffic and revenue. If you are having issues with your site’s design, there are many options available to you. By working with a professional web design agency, you’re doing something beneficial for yourself. This can help tremendously when it comes to gaining the traffic that you need to stay afloat as a blogger or site owner.

Why Your Site Needs Its Own Design

The reason your site needs its own design is because it helps you to feel confident that you’re unique from all the rest. If you use a free site builder, you’re taking the chance that you’re not going to have something that is unlike other websites on the internet. This can be problematic because of the fact that people will see your site and know that its design was free and used by thousands of others. Be sure to look into working with an agency that does website design for a living.

How to Get It Professionally Designed

The best way to get your site professionally designed is to contact a local agency. This agency is there to ensure that you get help when you need it the most. While it does cost money to have your site designed by the experts, it is well worth the investment when you consider what you will get. Also, it does not have to be too expensive to hire these pros, as they are there to make life easier for you without it costing you an arm and a leg.

Different Options Available

There are tons of options available when it comes to getting the most out of your website design. The only thing to remember is that you’re going to want to get involved in the design process. This helps you to feel confident knowing that you’re getting a layout that is specifically meant for you and your needs. If you are working with any type of company offering website design, be sure to ask if you can be involved in the process of getting the layout created and published.


It is imperative that you put the time, effort and energy into ensuring that your design is specific to your company or blog. Once it has been properly designed, you can feel good knowing that this is something that will benefit you tremendously. Because there are so many unique design firms out there, it’s effortless to find the one that is right for you. Once you have made the decision to hire an agency, it is just a matter of working with them to ensure that you’re doing something beneficial for what they are able to offer. You will be left with a design that looks beautiful, customized and unique. The amount that you pay for the items are nothing compared to what you’ll get from having it done. Be sure to ask a professional designer about their own services and products.