Law Firm Branding vs. Lawyer Branding
Legal Branding

Law Firm Branding vs. Lawyer Branding

Within a law firm, there may be many brands. You have the firm brand that represents the entire organization. There are also lawyer or personal brands. It can be a challenge to balance these brands.

Legal Branding

Legal Branding

A brand does not describe WHAT you do. Instead, a brand highlights WHY and HOW you serve your clients. Legal branding differentiates lawyers and law firms from each other by highlighting differences in culture and outlook.

What is a Law Firm Brand?

What is a Law Firm Brand?

A law firm’s brand covers the entire organization. It is the public image and identity of the firm. This brand reflects the values and culture of the law firm.

A law firm brand is expressed through graphic design, including colors, logos and formatting. A firm’s branded content also has a consistent voice and message.

What is a Personal Brand?

What is a Personal Brand?

Many lawyers have their own personal brand. A personal brand is built on the lawyer’s (rather than the law firm’s) personality and reputation.

This brand can be based on a variety of factors, including:

  • Community and political involvement
  • A dedicated personal client base
  • Involvement in high-profile litigation
  • Leadership roles in professional organizations.

Personal brands are valuable to both the lawyer and the law firm.

Unfortunately, personal brands are portable and can cause conflict. If a lawyer leaves a firm, his brand goes with him. Or, a lawyer’s brand may diverge from the firm’s message and identity.

How to Use Law Firm and Personal Brands

Sometimes clients hire the lawyer, not the law firm. (And, vice versa.) Your marketing strategy should accommodate both law firm and personal brands.

A lawyer’s brand can seem bigger than the law firm’s brand. This can happen when the personal brand covers:

  • An iconic founding partner
  • A recognized rainmaker
  • A public figure, such as a politician or philanthropist.

Your lawyers are not the same and they bring different strengths to your firm. You can highlight these by allowing internal differentiation. Allow for flexibility within the firm’s brand.

Personal Brands and Legal Buyer Personas

Buyer personas are subsets of your client base. They have different goals, perspectives and needs. (For more information, see our article on buyer personas.) Your law firm can appeal to different buyer personas through personal brands.

Consider these two buyer personas:

  • John (age 30) was in a car accident. He was a software engineer at a large company, but he is now off on medical leave. John is married with two kids. He suffers from depression. The thought of litigation is overwhelming.
  • Marta (age 45) lost her husband in a car accident. Another driver was at fault. She is a trauma nurse and is taking time off to grieve. Marta is angry. She expects a large settlement for her pain and suffering.

While a good lawyer could represent both clients, John and Marta may be drawn to different personal brands. John may choose an attorney who seems patient and compassionate. Marta may want the brashest rainmaker she can find.

Using Blogs and Social Media to Build Personal Brands

Using Blogs and Social Media to Build Personal Brands

Lawyers can build their personal brands through blogs and social media. Blog posts and social media can give clients insight into a lawyer’s personality and legal perspective. A regularly updated blog or feed also can build trust with potential clients.

But, a lawyer’s blog or social media feed must still follow the firm brand. A lawyer’s content should not conflict the firm’s brand and must stay professional. You should also use consistent design elements (color, photographs and logos).

Your law firm may want to create social media guidelines or a digital code of conduct. Remind your lawyers that social media posts and blogs must meet your state bar’s ethical standards. (For more information, see our article on law firms and social media.)

How to Fix Conflicting Brands

When you have big personalities (and therefore big brands), conflict is bound to happen. A lawyer may use his own photographs and colors scheme, or refuse to use a firm logo.

As a lawyer, you are trained in dispute resolution. Use those skills! Many times, compromises can be made. But, if you cannot agree, it may be time to hire a branding consultant.

It is possible that the law firm (or the personal brand) is overly defined and rigid. A branding professional can help you re-brand the lawyer or firm, allowing both brands to flourish.

The Fundamentals of Legal Marketing
Legal Branding

The Fundamentals of Legal Marketing

Unfortunately, they don’t teach marketing concepts at law school. Lawyers enter the workforce knowing how to write a brief, argue a case and negotiate a settlement. But, few lawyers understand the fundamentals of marketing.

At Altitude Branding, we want to change this.

The Legal Buyer’s Journey

The Legal Buyer’s Journey

Marketers often compare the sales process to a journey. A buyer’s journey includes three stages:

  1. Awareness
  2. Consideration
  3. Decision.

This process can also be compared to a funnel. At the top, you have many potential buyers. As the funnel narrows, the population drops (until you are only left with clients).

While lawyers sell services, rather than material goods, the analogy still applies.

Awareness

Clients start the buying process when they notice a problem. At the Awareness stage, the buyer is looking for information, not a solution or service.

In the legal field, the Awareness stage begins when someone notices a problem or opportunity. Some examples could include:

  • John has a sore back and searches for information about back pain.
  • Marta wants to become more active in philanthropy and looks online for options.

At this stage, the buyers are not specifically looking for legal help. They are just searching for general information.

If you try to sell legal services to someone at the Awareness stage, you may appear too pushy. Instead, a law firm can engage a buyer at this stage by offering neutral information.

For example:

  • John may be interested in a webpage discussing the causes of back pain.
  • Marta may appreciate a blog post about a successful philanthropist or top-rated charities.

Consideration

A prospective client enters the Consideration phase when they have defined their need and are looking for a solution. Our legal buyers now know they have a problem, but may not realize they need a lawyer.

In our examples:

  • John now believes his back pain is work-related.
  • Marta decides she wants to donate her estate to several charities.

Our buyers are ready to become leads or prospective clients.

At the Consideration stage, law firms should educate leads about their services and solutions. This is often the stage when a prospective client contacts a law firm.

Our prospective clients may appreciate:

  • An E-book about workers’ compensation claims.
  • A webinar about charitable trusts.

Appointments with people in the Consideration stage should focus on education, rather than selling services. Our prospective clients aren’t ready to hire a lawyer, but they are getting close!

Decision

Our prospective clients now realize that they need to hire a law firm. At the Decision stage, they will evaluate their options. They are going to “lawyer shop.”

When prospective clients shop for a lawyer, law firm branding becomes very important. Your marketing message should help a prospective client understand your firm’s culture and identity as much as your practice areas.

People hire law firms based a combination of technical expertise and emotional appeal. This will help differentiate your firm from the competition.

Retention

Technically, retention is not part of the buyer’s journey. But, client retention is vital to law firms. You want to keep your clients!

Marketing at the Retention phase should remind your clients of your value. Give legal updates, share success stories and ask for performance reviews.

Engaging Clients Throughout the Legal Buyer’s Journey

Engaging Clients Throughout the Legal Buyer’s Journey

Clients may contact you at any stage of the buyer’s journey. Successful legal marketing has content appropriate for each stage of the journey.

You can create email campaigns, blogs, e-books and other content that appeal to a wide variety of buyers.

Your content should be targeted directly at your prospective clients. Legal marketers and branding experts often use buyer personas to understand client behaviors. Buyer personas are composites of a law firm’s client base. (For more information, read our article on buyer personas and legal marketing.)

The Importance of Legal Branding

The Importance of Legal Branding

Successful legal marketing builds trust and rapport. Clients choose a law firm for a variety of reasons. Some of these reasons are tangible:

  • Geographic location
  • Practice areas
  • Cost of legal services.

Other factors are less tangible:

  • The law firm’s reputation
  • A sense of competence or trustworthiness
  • Likeability.

Law firm branding helps clients understand your intangible value.

Your firm’s brand is more than the services you provide. Your brand is your identity, your motivation to practice law and your connection to the community. A law firm brand highlights the emotional aspects of your firm and differentiates you from your competitors.

A law firm mission statement may help in defining your brand. (For more information, see our article about mission statements.)

Successful marketing attracts clients and retains them. If you need help with developing a marketing or branding strategy, you should contact a legal marketing professional.

The Importance of Law Firm Branding and Mission Statements
Legal Branding

The Importance of Law Firm Branding and Mission Statements

Branding is essential to a successful legal marketing campaign. Your brand explains your law firm’s value and attracts your ideal clients.

A law firm’s brand is its public identity and personality. A brand is not the services you offer. Instead, it describes how and why you provide these services.

When you are defining your law firm’s brand, a mission statement can be helpful.

How to Draft a Mission Statement

How to Draft a Mission Statement

Think critically about what makes your law firm special. While your brand can include your practice areas, it must focus on the value your firm adds.

As a firm, brainstorm over the following questions:

  • Why do you practice law?
  • Why did you choose your area of expertise (criminal law, personal injury, etc.)?
  • Why are you better than your competitors?
  • Why do your clients love you?

Focus on what makes you exceptional. Don’t be afraid to dig deep and don’t be too humble. The more specific your responses, the more detailed a mission statement you will create.

Once you understand your mission or brand, turn it into a narrative. Infuse your content and design choices with your message. Explain why your practice and your clients matter deeply to your firm.

Why Create a Mission Statement?

A Mission Statement Helps Set You Apart From Other Law Firms

Why Create a Mission Statement?

On the surface, law firms can be difficult to differentiate. But, a mission statement can help set your law firm apart from the competition. Your firm’s history, motivations and culture are unique. A mission statement should explain your culture and outlook to clients.

Generally, clients don’t care how big or old your law firm is. While they are interested in your practice areas and location, these characteristics rarely differentiate you from your competition. Culture sets you apart. Clients want a firm that matches their personality and goals.

For example, imagine two different business-related firms. One has a strong brand identity while the other does not. The non-branded firm’s phonebook ad announces:

“Our Community’s LLC Team. Founded in 1980. Free Consultation.”

A potential client sees that this firm helps with business creation, but not much else.

The branded firm’s website states:

“Our community thrives when small, local businesses are successful. We are a small business and experience the same challenges. We guide, educate and collaborate with our clients through every stage of a business’ life. Let’s build something together.”

The branded firm also boasts a business law blog and a client portal. Together, this firm gives prospective clients a better understanding of how it treats its clients and practices law.

A Mission Statement Educates Your Clients

When clients choose a law firm, there is an emotional component to their decision. Clients often choose lawyers because their early conversations built trust and rapport. A strong brand and marketing strategy can build trust even before the client contacts you.

An accurate mission statement is also the foundation for your clients’ expectations. Honest communication and accurate expectations are the key to strong attorney-client relationships. Don’t tell your clients you are compassionate and patient unless you really are. If you’re not disposed to long appointments with a lot of handholding, own it.

Mission Statements Can Guide Design Choices

As a law firm, you also don’t want a website or marketing campaign that looks like everyone else’s. Logos, images, and color choice all have emotional impact. Your visual elements should be as consistent with your mission or brand as your written content.

For example, people often connect colors with feelings. Red is associated with power while blue is often linked to peace or calmness. Together, Americans associate them with patriotism. What colors represent your law firm best? (For more information, see our article on visual branding.)

When you are developing print or digital materials, consider how your imagery reflects your brand or mission.

Mission Statements Can Guide Design Choices

If you a struggling to brand your law firm, try creating a mission statement that expresses your firm’s individuality and value added. Marketing professionals can also help refine and build law firm brands.

How Client Reviews Help Law Firm Branding
Legal Branding

How Client Reviews Help Law Firm Branding

Do you go to a movie or restaurant without checking its reviews? Thanks to social media, our purchases are often influenced by reviews and ratings. Today, reviews are an important part of legal marketing.

Hiring a lawyer is a big decision. Many potential clients rely on word-of-mouth and reviews to help with their decision. A happy client is a law firm’s best advertising.

Your law firm may be familiar with review-based websites like Martindale and Avvo. But, you can use client reviews in a more active way. Your clients’ opinions and experiences can be a powerful way to extend brand identity.

Reviews on Third-Party Sites

Reviews on Third-Party Sites

Sometimes, clients will voluntarily post a review. These reviews often appear on third-party sites like Facebook or Yelp. These reviews can be sporadic and unreliable.

Everyone loves a positive review! But, your client’s positive review may lack detail and marketing value. Which of these reviews do you prefer?

  • “My lawyer was great!”
  • “My lawyer kept fighting, even when things got tough. She always listened to me. I was surprised how quickly the other side settled! I have already sent friends to my law firm for help. Thank you.”

Both clients were happy with their lawyers. Clearly, the second review gives more information to potential clients. You can’t edit a client’s online review. But, you can encourage happy clients to post detailed online reviews.

If you receive negative reviews, write a prompt and empathetic response. Encourage the unhappy client to meet with you, and work to resolve the issue. While you cannot make everyone happy, prospective clients will notice your quick and courteous response.

How to Create a Client Questionnaire

How to Create a Client Questionnaire

You should also create your own client questionnaire. At the end of a case, send each client this questionnaire. Information from a client questionnaire can be used both internally and for marketing purposes.

A client questionnaire is simple to make, and should ask open-ended questions. Potential questions include:

  • What did our law firm do best?
  • How would you describe your relationship with your lawyer?
  • How would you improve our law firm’s services?
  • Would you hire our law firm again? Why?
  • Would you refer friends and family to us?
  • Would you like a free subscription to our email newsletter?
  • Can we publish your review on our website?

If you want to publish reviews, you must get the client’s permission.

Client Reviews Can Show Strengths and Weaknesses

When you use a client questionnaire, you should analyze the responses, and look for trends.

Internally, these client reviews can be used to highlight a law firm’s strengths and weaknesses. If a staff member is providing exceptional service, it should be recognized and rewarded. Similarly, if clients regularly complain of communication delays (or other problems), you should improve your processes.

Your clients’ experience should always be consistent with your marketing message.

Client Reviews and Website Marketing

Client Reviews and Website Marketing

Again, a well-branded law firm’s reviews will reflect its mission or identity. You can use these reviews to extend your brand.

Prospective clients value reviews. If the reviews are consistent with the law firm’s message, they build trust. So, publish client reviews that express elements of your brand or mission.

For example: A personal injury firm prides itself in both its compassion and fierce representation. These characteristics are the pillars of its marketing message.

On its client review page, the firm has published these comments:

  • “I always knew I could call my lawyer for help. The firm helped me through my darkest hour—and negotiated a great settlement!”
  • “The insurance company couldn’t push my lawyer around. I was in good hands. He never stopped fighting for me.”

These client reviews match the law firm’s message—and are particularly persuasive because they come from clients.

A well-designed law firm website should include published client reviews. Give your prospective clients insight into your firm culture and mission through client reviews.

Use Buyer Personas to Get Better Legal Clients
Legal Branding

Use Buyer Personas to Get Better Legal Clients

Lawyers know their clients, right?

Lawyers think about their clients every day. You understand their daily challenges. You guide them through complicated legal processes. You celebrate their successes and victories. But, do you ever see your clients as buyer personas?

In today’s competitive legal market, lawyers and law firms need to think strategically about client marketing. Buyer personas can bring your law firm the best possible clients.

What is a buyer persona?

Marketers build “buyer personas” when developing a marketing or branding strategy. A buyer persona describes part of your client base and helps you create targeted marketing messages.

Each of your law firm’s buyer personas has different goals and perspectives. A message that convinces a father of a disabled child to hire you for an SSI appeal may differ from than that of a business professional facing a drunk driving charge. Your marketing plan for these two personas should be different.

Your client base contains multiple buyer personas. You need to understand who they are. Once you identify your firm’s personas, you can create branded messages that speak to them.

How to Identify Law Firm Buyer Personas

How to Identify Law Firm Buyer Personas

Since you work closely with your clients, it should not be difficult to identify your firm’s buyer personas. It does, however, take some time.

First, go through your law firm files, and build demographic profiles. Use the data you already have to spot trends.

  • Do you clients tend to be men or women?
  • What are the average ages?
  • What are their average incomes and educational backgrounds?
  • Why did your clients hire you, and not your competition?

Your intake interviews probably contain a lot of this information.

You should also consider who you want your clients to be. Do you want higher income clients? Do you want to expand a practice area? Or, do you want to extend your law firm’s geographic reach? You will create profiles for these desired clients too.

Finally, you need to do market research. If your intake interviews are lacking information, ask your clients for more information. You can send a client survey, or perform a follow-up interview.

You will also want to evaluate your competitors. Examine their marketing materials. Do other law firms target different buyer personas?

What Does a Buyer Persona Look Like?

What Does a Buyer Persona Look Like

Next, build profiles that summarize your client demographics. Your buyer personas may resemble these:

  • Name: J.Q. Public
  • Average Age: 45
  • Job: Skilled laborer/electrician, union steward
  • Goals: Resolve workers’ compensation dispute and protect financial stability.
  • Fears: Losing home and other assets, not getting back to work, tension at home.
  • Attitudes: Not tech savvy, but okay with email. Prefers face-to-face meetings. Experienced with union negotiations and basic employment law.
  • Name: Marta Smith
  • Average Age: 60
  • Job: College Professor
  • Goals: Needs help with estate planning.
  • Fears: End-of-life expenses.
  • Attitudes: Travels often for research. Prefers email and video conferencing. Likes long-form explanations.

Again, your law firm should always have more than one buyer persona.

How to Use Buyer Personas in Law Firm Branding

Now that you have buyer personas, both for your current and desired client base, apply them to your marketing strategy. Think about how you have successfully marketed to a buyer persona in the past. Build a strategy that speaks specifically to each persona.

A marketing strategy for J.Q. Public may include:

  • Both digital and printed workers’ compensation brochures.
  • Discussion of your ties to labor unions.
  • A targeted email campaign about workers’ rights.
  • Offers to run free workers’ compensation and FMLA training sessions at union steward meetings.
  • In-house family law and bankruptcy referrals.

In comparison, Marta Smith’s marketing may involve:

  • A detailed estate planning blog.
  • An electronic client portal, allowing easy access to documents and information.
  • E-books and downloadable forms.

Modern marketing focuses on building a buyer’s trust and confidence. By using buyer personas, law firms can convey expertise, and help build that trust.

Do You Need Marketing Help?

Do You Need Marketing Help?

Lawyers’ time is valuable. Many law firms do not have the time or resources to handle their own branding and marketing. If you need help, contact an experienced professional.

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Digital Branding

Simple Tactics to Get Customers Requesting You By Name

Building brand awareness if one of the most imperative things you can do to establish a successful business. It doesn’t matter how good your products are if people don’t know they exist. Think about what a Coke, Kleenex, and Band-Aid all have in common.

None of these are physical products, rather they are brand names. Because of the highly creative ability of the marketers for these companies, their brands are known to everyone across the globe. To give you the edge over your competitors, we have compiled a short list of simple marketing tactics you can employ to grow your brand.

Referral Perks 

People like free stuff. This marketing tactic is based solely off of this fact. Use the old method of word-of-mouth to have clients spread your business name and offer them a little incentive for doing so. This referral tactic is commonly utilized in the car sales industry. For example, a customer buys a car from a salesman. The salesman tells the customer if they refer anyone straight to them, they will get $100 in return if the person buys a car. By offering a small percentage of his commission the salesman is able to successfully grow his customer base.

Car Wraps 

This is a fairly new marketing tactic that has been widely starting to catch on over the past decade. One of the reasons that many old service companies become well-known over the years is their presence of service vehicles on the road. They had the company name and number plastered on the side. Use this concept and get some car wraps. This is a great way to help your marketing efforts for businesses that don’t have service vehicles. Many companies will pay random individuals to put a wrap on their car with the company’s information.

We believe it’s best for companies to offer employee incentives for those who choose to put the company logo wrap on their vehicle. If people see your employee near their car at the grocery store or gas station, your employee is going to be more knowledgeable about your business than just a random driver.

The Freebies Approach 

This is probably one of the most well-known tactics, as it does work for everyone. Again, people love free stuff. Get hats, t-shirts, koozies, frisbees, and pens made up with your logo on them. Hand them out at local events to boost your publicity.

Social Media Contests 

This little tactic can bring you a lot of customers fast. With the push of a button, your existing customers can share your contest post with all their friends. All those friends can, in turn, share the contest post with all their friends. The cycle keeps going on and on. Social media is one of the quickest ways to get the word across. This is assuming you have something that people will want to share. This requires two different things. First, you need a contest that is simple for everyone to join. The harder it is to participate in the contest, the less likely people are going to want to participate.

Second, your contest prize has to be something people actually want. If you are just giving away a $5 off coupon, not very many people are going to feel very moved to share the post. However, if you offer a free motorcycle, you’re likely to get a ton of shares. If you don’t know how to set up these contests, you can talk to a media marketer who will likely charge you according to their inbound marketing pricing.

By using the simple tactics described above you can start to drastically increase your brand awareness. Customers will start becoming more and more familiar with who you are and what you offer.

wandera
Digital Branding

6 Benefits of Enterprise Mobility Management for Businesses

Considering the high competition in the business sector, any idea that can simplify business management should be embraced. There is no doubt that smartphones have been instrumental in the running of companies. Enterprise mobility is an upcoming trend that uses smartphones to enhance proper functioning of companies.

Enterprise mobility enables employees of a company to utilize cloud services in carrying out their work duties on their mobile devices. The platform allows employees to work from anywhere since they can access all resources comfortably. The system thus increases the company’s efficiency.

Importance of Enterprise Mobility Management (EMM)
In as much as enterprise mobility is beneficial, it poses various security risks. Enterprise mobility management systems are designed to minimize the critical challenges facing enterprise mobility thus maximizing the benefits of enterprise mobility. Here is what a business mobility management system can do for your business.

Enhancing device security
When mobile devices that are used for business mobility are lost, stolen, or are in the hands of a resentful employee, the safety of the organization is at stake. A good EMM offers a guide to dealing with such issues. An EMM system can be used alongside a viable education security policy that minimizes the risk of employees being used for sabotaging the security plan.

Minimizes cost
The use of enterprise mobility enables companies to move their data to the cloud thus saving on It infrastructure expenses. An EMM makes this process way easier by providing a centralized control system that companies can put into use.

Empowers field workers
Most companies have field workers who manage their networks outside the business premises. For instance, salespeople need to market the company’s products so as to attract clients. While in the field, workers need to communicate some information such as the challenges and breakthroughs. Enterprise mobility ensures that this information is relayed immediately. A credible EMM ensures that the platform runs efficiently.

Control over data and mobile apps
A sound EMM makes it possible for companies to manage third party apps that employees use when carrying out work related tasks. A good management system will put together customized applications that employees can use to access data. Companies can also use EMM to whitelist or blacklist app stores such as Google play. An organization may even choose to establish its enterprise-specific application stores that contain all apps needed to carry out their duties.

Boost productivity
When workers cannot be at their workplaces due to unavoidable circumstances, they cannot perform their duties, which is quite time wasting. Now that they can work remotely, there is no wastage of time. An EMM system offers flexibility to the organization’s workers by providing the required management controls.

Restricts third party app downloads
When a security policy does not work fine, employees tend to ignore it and download third party apps that have not been vetted by the IT department. A good EMM system allows the managers to implement a system that restricts the download of restricted apps.

Many organizations are going mobile, and as they do so, it is important to maintain the security of the system. That is why companies using mobile enterprise systems should consider getting a good Enterprise mobile management system. While at it, remember to go for trusted dealers such as Wandera.com.

Legal Branding

You Should Have This Conversation with Your Spouse Before Filing for Divorce

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The average divorce rate in America is 50 percent of first marriages and 67 percent of second marriages. With such staggering statistics, it is easy to see why the divorce courts are full. However, what you do not see is the numerous statistics that talk about the couples that divorce and remarry the same person again. According to a survey, two out of every divorced couple will remarry or rekindle their romance. They say that breaking up is a hard thing to do, and according to the numbers, you should ask yourself these three questions before calling a divorce lawyer.

  1. Am I Still In Love?

Though love is not the only thing that matters in a relationship, if you still love this person, then you need to reconsider. There are other options available to work through troubles. Many couples have had great success with marriage counseling. Do not be so willing to throw away the love of your life, especially if there is something that can be done. Many people will not even try counseling or any other options. They just assume that when it is over, it is over. However, it is when they are away from each other, for a few months, that they change their tune. You can save yourself a great deal of heartache and money to find this out before you are divorced. Find out why it is not working, and fix it.

  1. Can I Live Without Them?

You form comforts around knowing the other person is going to be there. You know that when you are in trouble they will come running. Some people try a trial separation to see how things go. In many cases, it is hard to live with them, but it is impossible to live without them. Being apart for a season may help put things into perspective.

 

  1. Am I Ready To Move On?

Everyone must get to that place where they are ready to move on. Can you live with seeing your ex-husband or wife with another person? Most people will date new people and move on with their life. However, it is often the case that the previous relationship cannot handle this. If there are children involved, it can make it especially difficult. You will be tied to this person for life. Seeing them with their new wife or husband will be a reality you must face. Are you ready to move on to a life without them? If not, find out why.
If you can honestly answer all of these questions in favor of a divorce, it is best to get an attorney to help. Having a lawyer to handle the divorce will take some of the pressure from you. They will represent your interests in dividing the marital assets, and they will ensure that you get a fair deal. Be careful about filing a divorce without a lawyer, especially if you have assets. You need someone on your side to handle the paperwork, and they will also be a shoulder to lean on during this difficult time.

Legal Branding

Motorcycle Safety, a Rider’s Prerogative

motorcycle-accident

Motorcycle accidents account for a higher number of fatalities compared to car related causalities. In the United States, the government in 2014 released accident reports and estimated that motorcycle deaths stood at 27 times more than those that were car related per mile covered. In considering injuries aside from deaths, most motorcycle accident victims account for a larger portion of those suffering from major injuries such as concussions, spine injuries, lacerations, sprains, and sprains. If you have been involved in a motorcycle accident, click here to learn about your legal options. Here are key safety considerations.

Motor-Cycle Safety Training

The training is more than an education session where you pass your exam, get a driving license course. It is crafted to ensure riders get to understand the various traffic regulations including response measures to different emergency situations. The course further goes on to elaborate on bike maintenance, better ways to avoid dangerous situations and the best countermeasures to situations such as skidding. As much as the programs are tailored on improving bikers’ confidence, it is a great measure in the safety campaign.

Helmet Up

Dressing up in a helmet is safety 101, and its importance cannot be overemphasized. However, other considerations to have emerged as equally crucial. The first is the size of the helmet. It is recommended that you, as a rider find a perfect fit helmet and one that does not obstruct your view. As a second consideration is that the full-face helmets are safer than those lacking the chin protection. Opting for a trendier helmet as opposed to the recommended full-face fit will prove a costly option in the event of a face-first accident. It is prudent for one to go for the approved helmet by the Department of Transportation.

Respect The Weather

Riding in a storm, a snowy condition or that icy road has a catastrophic end. Riding on two wheels has less traction against that of a car, and this poses a more risky situation. If any of these conditions would ever be your situation, forget the bike and find an alternative transportation means to your destination.

Have Enough Braking Distance

In comparing to a car, the braking effort is less and has a more stable feel as compared to a motorbike. That being the case, bikers are advised to consider having a generous stopping distance so as to have a gradual deceleration. An abrupt stop could lead to a nasty fall on the asphalt. Investing on anti-lock brakes also improves on the safer braking experience and thus a worthwhile selection.

Use the Right Biking Gear

Looking at the bike speeds on the road and imagining that they bump into pebbles, bugs and all that the wind carries, it should sting. Protective gear has been developed as a safeguard against this. Most are familiar with leather jackets, which are good but much lighter and vented jackets are a newer trend that also pays attention to biker safety.

Feet Protection

Flip-flops and soft-soled shoes are a big no-no in bike riding. Shifting gears will need grip and a fast response that only closed, rugged-soled shoes provide. In another light, there is a risk of getting burned from the engine’s heat at your feet if one puts on open-ended shoes. So, the next time you are on a bike, do have a second look at your footwear.

Avoid all Distractions

Phone use is the number one distraction on roads. For bikers, the use of earphones is included in the list of distractions. Riders are advised to refrain from using earphones at all costs. Some bikers steer with one hand as a show of prowess. This is a risky move as one’s control, and the braking ability is greatly compromised.
Safety starts with you as a biker. Always remember this.

 

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Digital Branding

Rebuilding Your Financial Health: Where to Start

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Although money can’t buy happiness, it can go a long way toward keeping you and your family comfortable. Countless people struggle with their finances, and the burden of financial trouble can cause significant stress. Here are a few tips for rebuilding your financial health and getting on the path to stability.

Make a Budget

The most common advice is still the most powerful; listing a budget is a cornerstone of getting back on strong financial footing. Some people avoid creating a budget because they’re worried about the results. The sooner you create one, however, the sooner you’ll be able to adjust. Others avoid making a budget because it takes time to regularly update it. However, it’s easy to spend even more time fretting over your upcoming bills. Feel free to use whatever tools are most comfortable, but ensure you have a budget and tweak it as your financial status changes.

Revamp or Refine Your Budget

After listing your income and expenses, consider making changes to spend less. In many cases, small tweaks can lead to significant results. Going out for food costs more than preparing it at home, so consider setting a tighter budget for restaurant meals, and research enjoyable ways to prepare most of your meals at home. If you have expensive hobbies, find out if there are any you can cut out or reduce to save money. Entertainment costs can be expensive as well. Online streaming services offer cheap or even free options for video, so you might want to consider joining the trend of cutting out your cable service.

Prepare for Emergencies

Unforeseen costs are unavoidable, so start building your backup funding base as soon as possible. While setting aside money can be intimidating if you’re having trouble paying all of your bills, focus on consistency as putting aside a small amount each paycheck can lead to significant results over time. Be aware of available options if you simply can’t afford an unexpected bill. Installment loans for poor credit, for example, can help you keep your car up and running until you earn your next paycheck. Don’t let pride get in the way to staying on track with your budget; if you need help, ask for it.

Start Saving

Many people struggle to start saving money, but a bit of dedication and patience can help you start increasing your bank accounts. Explore various savings options; even a standard savings account can be a great place to start. You’ll want to begin weighing various retirement and investment options, but make sure you have enough money that’s easy to access before locking up your money in certified deposits and other accounts. Even if you can only set aside a small amount of money at first, disciplining yourself and making regular contributions can give you the confidence you need to keep saving.

There are more important things in life than money, but it can be hard to fully enjoy life if you’re struggling to pay the bills. Although it can be difficult to get on the road to financial recovery, steps you take will pay off in the future. Start focusing on your financial health today to help relieve stress and avoid falling into debt traps.