Instagram is massive right now. Do you how huge is it these days?

Well, in 2019, IG’s ad revenue is set to hit a staggering 10.8 billion dollars. The platform generates that kind of revenue because they have over 2 million active advertisers.

Amazing, right?

So, what’s up with all the Instagram-mania? Instagram’s visually focused nature is a fantastic platform for brands who want to showcase their products and services. On the plus side, millions of Instagram users are actively seeking out brands that deliver the most visually stimulating experience.

So, how do you ensure that you maximize the platform? We’re breaking it up to five effective tactics on how you can maximize your ads strategy to boost your ROI, setting you off to the right direction in no time.

Research your customer interests

One of the first things that you should add on your list when developing a strategy is your target audience research. For you to be able to maximize Instagram’s greatness to the full, you need to start by knowing your audience first. Gaining valuable insight into their interests, preferences, and other behaviors pave the way to creating a successful Instagram strategy.

Think of your buyer’s persona. What’s the typical profile of an average customer that you want you market your products to? Then, check your Instagram demographics. By knowing key statistics such as age, gender, and their location, you’ll get your content out to your target audience using that data.

Deliver the type of material that most of your audience can relate to. Doing so shows that you care about the same things and have the same interests as your followers.

Leverage user-generated content

User-generated content, also known as UGC, is any form of content that’s created by users or past customers about a specific product or brand. The authenticity it creates makes the user one of the brand’s advertisers as well.

In a survey, almost 76% of individuals say that they trust a content more if ‘average’ people share it compared to a traditional advertisement. There’s no doubt that a vast majority of people believe the recommendations of others more.

UGC generates more engagement on Instagram and is critical to the success of brands in the platform. As more and more users engage in your material, your posts will be prioritized. As a result, more people will stumble upon your content on the Explore tab.

Building relationships with customers

Social media is here to stay, and it’s incredibly crucial that you build and foster relationships online, as it is in real life. According to VoyMedia, “By building meaningful relationships with your customers, they’ll eventually turn into the most loyal followers, sharing your products and services to their circle and other communities.”

So, you need to identify what your customers value about your products and services, as well as in their life. Actively engage with your followers, so that people will feel that they have someone whom they can personally talk to, or have a connection with.

Unlock the power of Instagram carousel

Until much recently, Instagram allowed users to post multiple images in a single post. These are known as image ‘carousels.’ Ever since it was released, brands and businesses are thinking of creative ways to incorporate them in their ad marketing strategy.

 

So, if you’re launching a new product or service, it’s an excellent way to drive your audience’s interest, and ultimately, sales.

What’s more, you can also incorporate photos with videos on your Instagram carousel to promote various campaigns. As you know, videos can covey extensive information in just a short amount of time. Therefore, it’s a great way to share product photos without saturating your feed or being over promotional about it.

Use the right hashtags

Why are hashtags so important? Well, they make your content a lot more discoverable and puts you in front of new users. But the challenge is finding the right amount of balance when it comes to choosing specific hashtags in your account.

Knowing the right hashtags to implement is essential. Study your competitors and other top influencers in the platform to find the best hashtags that work out for you. Find the ones that are relevant and trending. Also, get familiar with Instagram’s lingo and scour for evergreen hashtags. Making all of these a habit is vital.

Understand your CTA

Call-to-Action also known as CTAs, play a crucial role in directing people what to do next. Through CTAs, you can ask people to buy your product, get in touch with you, or visit your site.

 

However, not all of them are created equal. The key here is to be as creative as possible to encourage people to take action. Tease your followers, make them understand why they need your product, and help persuade customers to take action by using active language.

Additionally, injecting a sense of urgency will make your customers feel like they’re missing out if they don’t make immediate action. CTAs like ‘for a limited time only’ or ‘available to the first 150 customers’ never fail to work its magic.

Measure what’s important

Now that you have a good idea of what type of content you’ll be creating, you have to deal with metrics to help you track things. Measure the performance of your posts, as you find the ones that drive the most engagement.

 

As your numbers grow on Instagram, it makes sense to start checking the numbers and watch how it progresses. Tracking your Instagram metrics will give you insight with what’s working for your business to help your business and brand grow.

To wrap it up

There are a lot of opportunities to make your business flourish in the world of Instagram marketing.  The good news is when it comes to boosting your ROI, you don’t need to have millions of followers. All you need to have is to develop a solid Instagram marketing strategy that helps connect your audience on a meaningful level as you meet their needs.

If you’re just starting out with SEO it can be easy to get confused by the overload of information you can find on the internet. We’ve all been there, don’t worry. But everyone has to start somewhere, so why not start with something you know will work? If you’re just starting to get into SEO, there are some important things to know before you get started so you´re not stuck with outdated SEO tactics.

We sat down as a team and talked about the things that have changed over the course of 2019, what’s worked, and what hasn’t, and came up with a set of things you need to know if you’re going to be doing SEO for your website. For each of these topics, I could easily write an essay (and maybe I will!), but for now they’re a fantastic starting place if you’re looking to get really good at SEO in 2019.

1. Optimize For Mobile First For Great SEO In 2019

The mobile revolution is upon us, with Google leading the way. With a recent update to the search ranking system, Google now ranks websites based on their mobile versions first. This means that if your website isn’t ready for mobile users, your rankings overall are going to suffer.

With more people using mobile search than ever before (a whopping 57% of all web traffic!) there’s no reason not to optimize your website for mobile. In fact, these days it’s non-negotiable. If you want to rank well, you need to be catering to mobile users. The best way to start thinking about mobile-first is to consider your users. If you’re looking for something on your mobile phone, chances are you’ll want to get the information you’re looking for fast, without too much scrolling, zooming, or effort involved. Keep this in mind when you’re designing your website and you’ll already be a step ahead of most people

2. Write For Humans, Optimize For Search Engines

While having a lot of fresh content is important, if you’re not writing it for your audience specifically you may as well not be writing at all. In 2019, it’s not enough to just be writing content for keywords. Your blog articles, webpages, and all your other content has to be relevant to your users and their needs. Write your articles for people first, and focus on creating high-quality content that provides real value.

This kind of content is great for more than rankings. Leveraging top-tier content can get you links from other sites, influencers, and can land you opportunities for guest posting and outreach if you play your cards right.

To sum it all up: Write your content for people first. Optimize it for SEO second.

Do the first and the other often comes naturally, but a good balance of both will get you the best results.

3. Page Speed

Sometimes all your page might need a little TLC in the speed department. Meaning the speed your page loads at, and the speed at which people can find the information they’re looking for have to be quick. With the rise of mobile, people’s attention spans have been dropping. And with the freedom of choice the internet gives you, you’ve not got much time before your website visitors jump ship and visit the next site down the list. Your competitors.

Your website needs to be fast, with a load speed of under 5 seconds to stay competitive. Any longer and people start getting bored waiting and will close your site just to keep things moving. There are a dozen ways to increase the speed at which your page loads, but a lot of it comes down to optimizing images, code, and any website plugins you might have. Optimizing for page speed is integral to ranking well on SEO in 2019 and is a core ranking factor.

4. Think Like Your Users For Best SEO In 2019

While picking the right keywords for your website is always important, 2019 has shaped up to be the year of search intent. It’s not enough anymore to just find effective keywords that lead traffic to your site. You need to know what your users are searching for when they type something specific, and create your website and webpages to best answer their questions, and meet their needs.

Google takes into account bounce rates (how many users immediately leave a web page after clicking), page dwell time (how long a user spends on a page), content depth and length, along with a bunch of other factors when ranking pages. Understanding exactly what your visitors are looking for and tailoring your content and offerings to best answer those questions and searches goes a long way to ranking high on Google. If your SEO agency is not implementing these changes, please speak to them right away.

5. Jump On The Voice Search Bandwagon

If you’ve done any SEO stuff over the last year. there’s no way you haven’t heard someone talk about Voice Search. And if by some miracle you’ve missed it, then you need to get on board and implement it into your SEO strategy right now. If what’s happening right now indicates anything, it’s that voice search is about to flip SEO upside down.

In 2017, Comscore predicted that 50% of all searches would be made by voice in 2020. Current statistics show that 41% of adults use voice search at least once a day, making the 50% prediction extremely achievable.

With more and more people using voice search every day, the landscape for SEO is changing to one that relies more on being able to hit the top 3 results on a search term, and securing a featured snippet for your page.

With more and more people using voice search every day, your SEO efforts need to be focused on reaching the top 3 results for a search term and securing a featured snippet for your page. The way Google Assistant and Google Home currently conduct voice search is by reading out either the most relevant of the top 3 results, or the featured snippets. This snippet is part of a webpage that gets displayed at the top of the search rankings, making it a holy grail of SEO even if you’re not looking to rank specifically for voice search.

If you voice searched “what is the best dog”, Google would read out this list.

Ranking this high for voice search isn’t easy. It requires time, effort, and incredible, quality content. People tend to use longer questions and more conversational queries when searching by voice. And just like traditional searches, you’ve got to understand how user search intent will affect search terms and what your website is ranking for. You’ve got to answer your user’s questions as thoroughly as possible, and in the way that’s most relevant to their search term and intent. If you thought the quality of web content was getting crazy good now, stick around because things are going to get even better.

If you’re looking to improve your SEO and rank better in 2019, these tips from Digital Agency Melbourne (Xugar) will point you in the right path. Looking for more advanced tips? Check out Xugar for more quality content just like this.

This Post Was Submitted By Qurban Shah From https://techpin.com/

You can find hundreds of digital marketing strategies online. But choosing the most effective digital marketing firm strategy is quite a tough job. To compete with your competitors, you need to adopt the right marketing strategies. Here in this article, we are going to share a list of some effective digital marketing strategies.

1. Search engine optimization

Search Engine Optimization (SEO) plays a key role in digital marketing. It’s always recommended to hire a professional for SEO to help your business prosper. Make sure your web pages are on the format of HTTPs to get better SEO results.

2. Content marketing

Content marketing can help attract the target audience. All you need is to make your content unique, consistent, valuable, and relevant to make it worth reading. Make sure your content provides a solution for pain points and remain evergreen. For optimum working of content marketing, try to concentrate on mobile content, influencer marketing, and native advertising. You can also use marketing automation tools to send content on your target audience mobile phones at the right time.

3. Responsive web design

These days, there has been a trend to reach customers by mobile. So, you need to make your website mobile-friendly and that can be possible through responsive web design. With the help of responsive web design, you can make your business successful as customers can easily browse your website on their mobile phone. Here you can benefit from Accelerated Mobile Pages (AMP) code to fast load your mobile pages. Google gives preference to websites that use AMP, therefore, it is worth using it.

4. Social media marketing

It is another effective digital marketing firm strategy. All you need is to post your content on social media to help attract the maximum number of customers. You can use automation tools to post content on social media when your target audience is reading. Also, you can hire influencers to post content on your behalf on trendy social media sites.

5. Email marketing

You might have done some email marketing but are you sure it’s effective in reaching your target audience at the right time? No doubt, email marketing is a great digital marketing strategy to generate more leads, higher sales, and better conversion rates. If you don’t want to spend on digital marketing, then email marketing is the right choice for you.

6. Remarketing

If in case your potential customers have not responded to your website banner ads, then approach them once more with marketing content. Just track those visitors through new ads and cookies. Find their pain points and then target them with the new ads. It would not be wrong to say that remarketing can keep you more engaged with potential customers. Plus, it also helps in brand awareness, increased conversions, and more sales.

Whom to trust for your digital marketing strategy?

OnecoreMedia is an experienced firm that has specialists for digital marketing campaigns. This company is well aware of the latest trends in digital marketing and can help generate more leads for your business.

Over the course of the last two decades, digital marketing in the world of B2B sales have exploded.

Now, it’s almost impossible to run a successful business if you don’t have a basic understanding of digital marketing and the most effective strategies within it.

In such a fast moving, largely digital industry, staying on top of the best strategies to use isn’t always easy.

There are new tips, tricks and innovative ideas that are tested on the market every year, and others that disappear just as quickly as they arrived.

However, one strategy that has stood the test of time and proved to be a powerful strategy for B2B marketers everywhere is search engine optimization. 

This strategy involves optimizing web pages using a number of different methods to make sure you rank high in search engine results for specific keywords. 

Most marketers have heard of this strategy, but the reality is that it takes hard work to implement and see the results you’re looking for (aka, it does NOT happen overnight).

With that being said, we definitely think it’s worth the time to invest in SEO, which is why we’re naming it the most powerful strategy for B2B businesses in 2019.

Here is everything you need to know about how re reached this conclusion, and why you should implement SEO for your B2B business today. 

Search Engines Bring The Most Organic Traffic To Websites

One of the most powerful tools in B2B marketing is online traffic to your web property. The more qualified traffic you have, the more successful your marketing efforts will be. 

Some B2B businesses have found success on social media platforms like Pinterest and Instagram, but it’s absolutely essential that most of your attention is focused on SEO.

In fact, SEO is a key strategy for most successful marketers because it allows you to drive organic traffic directly to your website. 

You might not think this is a big deal, but when you consider that there were over 63000 searches per second on any given day in 2018, it’s something you need to take advantage of. 

Using researched keywords, both longtail and short phrases, can prove invaluable in the world of online digital marketing. 

SEO Provides Targeted Traffic 

You shouldn’t be focusing on SEO just because it brings organic traffic to your website. 

SEO is also great for B2B companies because the traffic you receive will be targeted, with your web pages being found by those genuinely interested in your industry, products or services. 

Obviously with so many searches being made every second, there may be some curious website visitors, but the vast majority will be visiting your website because they want to learn more about what you’re talking about. 

This is extremely important to consider when, according to Moz, the average search session lasts less than a minute, giving you a minute amount of time to catch the attention of your target audience.

SEO In B2B Marketing Can Profit From Low Volume Keywords

One of the ways SEO is powerful to B2B marketing efforts in particular is that it allows you to profit from low volume keywords.

This is different from B2C companies, where competing for high volume keywords is the main goal, and one that even many B2B companies needlessly chase.

Instead of doing this, stop fighting things and go for the more specialized keywords. You need to find out what your audience are really searching for.

Having this information will allow you to provide real value towards those that need them, even when you aren’t appearing in the best search results.

Better yet, with less competition, it’s far easier to appear at the top of search results, which is always a bonus. 

It Has A Long Term ROI 

Digital Authority Partners explains that the priority of B2B companies should lie with the ROI a specific product, tool or service can bring to an organization. 

The good news is that SEO can provide extremely high ROI, in the long term as well as the short term.

This is because the weeks and months of effort you put into practicing SEO will build up your authority with search engines, allowing you to gain more traction as time goes on.

In fact, using SEO is far more successful than other advertisements, with Website Magazine suggesting that SEO brings in 6 times the number of leads that SEM does. 

If you continue to update your content over time to make sure it relates to the keywords you are using and is still the most informative thing in your industry, you are likely to reap even more ROI benefits.

This is because your article will remain high up in the search results for longer periods of time, and you will be labeled as a front-runner in your industry in the eyes of search engines like Google. 

Gives You Access To A Larger Market 

SEO definitely isn’t the only way to gain access to a larger market if you’re operating within the B2B market.

Things like social media are also used by a number of businesses throughout the world, and can go some way into helping you gain networking connections.

With that being said, many social media websites have restrictions that mean they don’t work in certain countries.

One such instance of this is China, which has a booming B2B market but no access to many traditional social media websites used in the western world.

Despite this, they account for 3.6% of Google visitors, making them one of the top visitors from across the globe. 

By using SEO to target these B2B customers, you are giving your business the best possible chance of getting in front of some of the biggest markets in the world. 

Summary

If you’re looking for a B2B marketing strategy that will provide you with instant results, SEO may not be the right option for you.

Given the patience and nurturing this strategy needs, however, SEO could land yourself with significant conversions that continue bringing you results for a long time after you’ve optimized a webpage. 

Considering B2B businesses are all about calculating the best ROI possible, we definitely recommend giving this a go and seeing if you can make it work for you today. 

 

This article is contributed by Codrin Arsene @ Digital Authority Partners

Magento is one of the best e-commerce platforms on the market. Most of its extensions provide flexibility and complete control in the checkout process with its unique and user-friendly features. There are plenty of Magento extensions available in the store, some of which are free and come with numerous benefits. A great Magento extension can provide you with an attractive and robust ecommerce business that puts yourself ahead of your competitors.

The problem with most e-commerce platforms is that most of the work needs to be done on your own. Oftentimes, you need to hire developers to do the work for you. But Magento extensions come with a wide variety of benefits that can make a dramatic difference on your website. What makes a Magento extension great is that it improves the look and feel of your website so you don’t waste time or money on improving it. Here are some key benefits of using a Magento extension.

Save Time

One advantage of using Magento extensions is that it reduces the time it takes to learn how to code. You don’t have to become an expert in coding or developing to use Magento. Most Magento extensions come with easy to understand instructions for installation and use. Some even come with expanded features that are automatically integrated into your website. After installing the extensions, you can immediately take advantage of the features and reap the benefits

Save Money

Great Magento extensions also reduces the time it takes to design and develop your website. There’s no need to hire a web design agency or a website designer. It eliminates the need for hiring outside help. Thanks to Magento extensions, you can improve the website on your own with limited costs.

Increases Competition

Great Magento extensions are the best way to stand out among your competition. It’ll provide you the competitive edge you need when you’re starting out in your business. You don’t need to hire developers since Magento developers work on these extensions themselves. This allows your e-commerce store to become the best in your industry.

Provides More Shopping Experiences

Online shopping has increased in popularity and shows no signs of slowing down. It’s now convenient, easy, and quick thanks to the functions included the Magento extensions on your website. Your customers will have an easier time shopping thanks to the updated features the time it takes to check out. For example, the shipping suite gives you complete control over delivery rates and shipping methods. You can use the shipping suite extension to set rules to your shipping conditions.

Increases Interest and Sales

Magento extensions allow you to create a customized store that matches your ecommerce business requirements. It also provides more functionality than other e-commerce platforms. You have complete control over every aspect of your website. Magento extensions are developed and added to the store to meet the specific needs of the e-commerce store owner. Aside from helping you build a beautiful and functional website, sales will increase as a result.

Faster Load Times

You’ll experience faster load times the very moment that you use a Magento extension. That means your online store will be able to handle 10 million views in less than an hour. This is a result of faster processing of caching, querying, and reindexing, a strategic process in which Magento ensures that your inventory, product data, and URLs are updated with thse attributes.

This feature is more beneficial in Magento 2 and will have little impact on the overall performance of your online store. This new version of Magento also includes a recent version of PHP to improve the caching process and increase load times. These new Magento extensions have made Magento 2 more flexible and powerful than its predecessors. You’ll get to experiment with a wide variety of database systems, including Postgress, a system that’s popular with e-commerce website developers.

Better Mobile Shopping

As an e-commerce store owner, you know how important mobile shopping is. Nearly 50% of online transactions have been made through smartphones or tablets. Most of these enhancements from your Magento extensions can improve the mobile shopping experience. These extensions can also turn your online store into a mobile-responsive online store.

Most of these online shoppers love to use the search option. Searching has made it possible for customers to find the products they’re looking for. Combined with the increased speed and load times, the conversion rates will improve significantly with Magento extensions. Since Google measures the performance of your online store on mobile devices before using the desktop, it’s imperative to use Magento extensions that focus on mobile improvements.

Improved Testing Capabilities

You’ll also experience improved testing capabilities with these Magento extensions. On the previous platform, testing for bugs was a difficult process. It’s important for e-commerce store owners to embrace the wide variety of extensions and modules that can reduce these risks. This is especially the case for online stores that don’t have a large amount of traffic.

This makes testing an important factor for Magento extensions. It’s now easier than ever with the Magento 2 platform. You can immediately find out if an extension or its features would clash with your existing website. Some even include a built-in framework that runs automatic tests on any website, regardless of your customer base.

In recent years, recent customer trends have improved Magento extensions. Some of the best Magento extensions come with features such as increased efficiency, mobile responsiveness, and a streamlined checkout process. Any of the Magento extensions are ideal for e-commerce store owners who want to ensure that the checkout process is fast and efficient.