Maybe it’s not yet time for a full blown social media strategy, but you know you need to learn more about new media and marketing and how they’re useful for business and building your brand.
Altitude provides half- or full-day training sessions customized for you and dedicated to the topics that you most want to understand:
Changing Channels: The Nature of New Communication: A look inside what makes today’s environment for marketing, public relations, and communications different than we’ve ever known before. Covers the essential tenets of successful social media programs, in addition to how new communications is changing the face of business.
Corporate Blogging: Best practices for identifying authors, drafting sound policies, building an audience, generating awareness, and finding a voice and a focus that makes your blog a resource for your community.
Online Reputation Management: Learn how to build searches with freely available tools to discover how your brand is being discussed on the web. Also covers more robust monitoring solutions as well as coaching on responding to negative feedback, commenting on other blogs, and identifying influencers in your industry.
Social Media Tools: Facebook. Twitter. LinkedIn. Blogs. RSS. So many terms, so little time. This course is designed to walk you through a handful of the most relevant social media tools for your business. We’ll actively set up profiles, learn to navigate the sites, and talk about how they make sense in a business context.
Building a Social Network: Do you think that building an online community – either internally or externally – might make sense for your business? We’ll drill down the principles of successful communities, look at the ones that work, and talk about what causes social networks to fail. Then we’ll help you consider the factors that will make your social network unique, and build an framework to get started.
Building Your Brand Online: You’ve worked hard to steward your brand in the offline world. How do you carry that into the online world strategically? We’ll talk about the tenets of strong online brand building and how to ensure that your investments offline translate to the fast-moving web.
Education and understanding are the name of the game. If you’ve got a specific topic you’d like to cover in-depth, we can customize a training session just to suit your needs.
Sessions include lots of brain candy to take away with you: resources, research, and workshop slides and notes for future reference.
Hear what one of our corporate clients had to say:
Amber was an ideal speaker for Cision US’s Internet Research team because what she had to say was useful and relevant for everyone from our resident social media/marketing experts to beginners who are just starting to dabble in the space. It is evident in Amber’s speaking engagements that she eats, sleeps and breathes social media. She has a natural conversational tone that engages her audience and turns an everyday conversation into a riveting discussion. Her knowledge of and passion for the changing marketing landscape is inspiring. Additionally, Amber’s previous experience in the world of traditional marketing allows her to give an insider’s perspective without alienating an outside audience. I would highly recommend Amber Naslund to anyone looking for insight into social media and marketing.
Send us an email and let’s get started.
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