Building brand awareness if one of the most imperative things you can do to establish a successful business. It doesn’t matter how good your products are if people don’t know they exist. Think about what a Coke, Kleenex, and Band-Aid all have in common.
None of these are physical products, rather they are brand names. Because of the highly creative ability of the marketers for these companies, their brands are known to everyone across the globe. To give you the edge over your competitors, we have compiled a short list of simple marketing tactics you can employ to grow your brand.
People like free stuff. This marketing tactic is based solely off of this fact. Use the old method of word-of-mouth to have clients spread your business name and offer them a little incentive for doing so. This referral tactic is commonly utilized in the car sales industry. For example, a customer buys a car from a salesman. The salesman tells the customer if they refer anyone straight to them, they will get $100 in return if the person buys a car. By offering a small percentage of his commission the salesman is able to successfully grow his customer base.
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This is a fairly new marketing tactic that has been widely starting to catch on over the past decade. One of the reasons that many old service companies become well-known over the years is their presence of service vehicles on the road. They had the company name and number plastered on the side. Use this concept and get some car wraps. This is a great way to help your marketing efforts for businesses that don’t have service vehicles. Many companies will pay random individuals to put a wrap on their car with the company’s information.
We believe it’s best for companies to offer employee incentives for those who choose to put the company logo wrap on their vehicle. If people see your employee near their car at the grocery store or gas station, your employee is going to be more knowledgeable about your business than just a random driver.
The Freebies Approach
This is probably one of the most well-known tactics, as it does work for everyone. Again, people love free stuff. Get hats, t-shirts, koozies, frisbees, and pens made up with your logo on them. Hand them out at local events to boost your publicity.
Social Media Contests
This little tactic can bring you a lot of customers fast. With the push of a button, your existing customers can share your contest post with all their friends. All those friends can, in turn, share the contest post with all their friends. The cycle keeps going on and on. Social media is one of the quickest ways to get the word across. This is assuming you have something that people will want to share. This requires two different things. First, you need a contest that is simple for everyone to join. The harder it is to participate in the contest, the less likely people are going to want to participate.
Second, your contest prize has to be something people actually want. If you are just giving away a $5 off coupon, not very many people are going to feel very moved to share the post. However, if you offer a free motorcycle, you’re likely to get a ton of shares. If you don’t know how to set up these contests, you can talk to a media marketer who will likely charge you according to their inbound marketing pricing.
By using the simple tactics described above you can start to drastically increase your brand awareness. Customers will start becoming more and more familiar with who you are and what you offer.