Tag: blogging

Monetize a digital brand with these strategies!
Digital Branding

15 Ways How To Monetize A Digital Brand

At this point in the game, virtually every company has a website. Websites are so easy to come by, any kid in high school can whip one out.

A few years ago, that was all that was needed. Just a website, with an email and a way to allow a potential customer contact you.

We used our websites as glorified company brochures.

But technology has advanced and today’s customer demands more. They reach for their computer or smartphone to find a service or a product, often before they even look locally.

When they find your site, they expect to be educated and entertained. They expect visual, and audio and immediate interaction. Though, your product may be better than the one they sell next door, if the owner next door has invested in his brand via his website, he will get the business.

Great examples such as Nelson Kitchen & Bath of design are definitely the ones that will take the business!

Keeping abreast of the latest technology, keeping our websites fresh and inviting, and getting our users to share on social media takes time and time is money.

Let’s see what 15 experts we’ve consulted have to say about their ways:

Strategies On How to Monetize A Digital Brand

Below you will find some insight from successful businesses who have harnessed the power of the internet to grow their brand and have managed to let the website pay for itself.

1. “In remodeling, you almost have to become the voice of the industry. Homeowners are looking for an expert. Give them just that. Provide tips and tricks regularly on your website and social media. Showcase and review new products to educate your target audience. Do these things consistently and watch as your organic leads start to grow.” – Kyle Baptiste, www.nextlevelremodeling.com

2. “We firmly believe that no matter the size of your business, it is critical to pay attention to your online brand and reputation. Even though we are a local business, our customers no longer find us just by word of mouth or passing by our showroom. They look for us online, and they want to see that we are active, engaged, and trustworthy. We demonstrate this to our customers by making our online storefront as user friendly and attractive as our physical store – by keeping the content updated, by providing useful industry relevant insights through our blog, by demonstrating our expertise through concrete examples of our work, and by engaging our professional and local community through social media.” – John A. Lang, www.langskitchens.com

3. “Monetizing your website is more than offering ad placement and joining Amazon as an affiliate. It’s a strategy that starts with your SEO and the time you invest in building your audience. The programs you choose that provide residuals, like Amazon and AdSense or even selling your products or services, won’t prove successful unless your website has traffic.” – Lindy Chaffin, www.unstoppablestart.com

4. “Getting your website on the first page of Google is all well and good, but if you want it to remain there for any length of time, you need to make sure that your homepage’s content engages the people who land on it.

There are two simple ways to increase audience engagement that are often overlooked. The first is a call to action: a concise instruction telling the visitor what action you would like them to take. This could be something as simple as, “Call Us For A Free Estimate,” and must include an action word and ideally, a benefit. The second is video. People like video. Google is well aware of this and counts the presence of a video as a positive factor in its ranking algorithm. So if you not only want to get but also to keep your website on the first page of Google, don’t forget to include a call to action and a video on the homepage.” – Philip Trapkin, www.sterlingworks.net

5. “There are many great ways to monetize a website such as an email newsletter lists, allowing ads on your site, e-commerce products and more. With that in mind, one very easy way to earn some extra cash many often forget about is affiliate links.

Affiliate links are a great way to monetize your blog RIGHT NOW with little effort! Many blogs already promote products and services throughout them. If you’re already promoting products why not get paid for doing it?!

It has become even easier with the use of Amazon affiliate links as you can easily set it up and find almost any product to link to. In fact, if someone follows your Amazon link and buys anything on the site you get a percentage of the purchase! ” – Adam Scheid, www.thebrandsmen.com

6. “The best way that I have found to monetize my website is, of course, affiliate marketing. This allows me to earn money on the deals that I share with my readers. I use Google AdSense and earn money on pay per click advertising. I also find that it is very important to keep my Facebook page updated daily and to interact with my followers and readers. This is key in driving traffic to my site every day.” – Laurie Floy, www.stealsanddealsforkids.com

7. “Every page should have unique content that captivates the audience, a call to action for the desired response, a contact form to grow an email list, and a social plugin that allows visitors to share posts, videos, and images.

Mix it up when it comes to content. Use interesting images to attract, properly SEO’d information the visitor wants to read and video whenever possible.” – Randy Lyons, www.advantagelocalagency.com

8. “Monetizing a digital brand has become one of the most sought after segments in the internet and social media marketing. It is not easy, but when executed well can yield some of the biggest rewards for any brand/website.” – Timothy Roman, www.imperialbuilder.com

9. “To introduce our services in a very competitive real estate market we understand the need to exceed our client’s expectations. Since the inception of our business in 1991, we have taken the approach that we need to offer more than just experience and professionalism.

Utilizing our online presence, we have placed quite a bit of emphasis on local brand awareness from both a search and education viewpoint. Keeping our clients abreast with the latest information on what Prescott, Arizona has to offer as well as the most recent information on the local real estate market through our blog is one of our primary tools.” – Kathleen Yamauchi Group Real Estate, www.kathleeny.com

10. “For a B2B service provider like us, creating a non-sales Aesbus blog was at the top of our to-do list for lead generation. By providing rich content, we’ve been able to pull prospects through marketing gravity. Our blog generates secondary interest in our B2B services. And as part of our backend process, we’re able to capture that interest via contact/inquiry forms that correspond to specific services described on our website. The captured contact information is then routed through our sales funnel. Our blog is a friendly way of building credibility that helps us monetize our content. We don’t necessarily make money off of our blog—but, it helps drive indirect sales. We have acquired leads generated directly from our blog.” – Gloria Hernandez, www.aesbus.com

11. “The #1 way I monetize my site is by working with brands through sponsored posts. I’m very selective and only work with brands I trust. To get the attention of big brands, my content and photography must be top notch. Social media also plays an important part in monetization. The more followers you have on social media, the more willing brands are to work with you. It does take time and patience to build a presence on social media, but it’s well worth it in the end.” – Alli Smith, www.anallievent.com

12. “Our website is our sales channel. First and foremost we sell web design packages to other businesses. Using website worksheets and lead generation forms, we are put in contact with clients who need custom responsive websites to represent their brand. Secondly, we also provide recurring monthly WordPress Maintenance packages. Also, we provide Organic SEO services where we take a holistic approach in optimizing websites from the ground up. This way, our lead generation efforts have always been supported by strengthening our digital brand and website.” Lori Newman, www.newmanwebsolutions.com

13. “Keeping the integrity of my blog is the number one priority. Don’t be afraid to turn down sponsored opportunities that don’t fit your blog or your standards. Publishing bad content on your blog can have a very harmful and lasting effect on your future success.” – Julia DeLeeuw, www.everydaymomideas.com

14. “The best way to monetize a website is to sell your digital product, one that can be downloaded like a book. You have to create the content (or you can rebrand other’s content, but I don’t recommend that) and then people can purchase it over it an over again. Second to that would be a membership/subscription. Ads such as Google Adsense are great if you have a ton of traffic, but most people can’t generate enough traffic on their own to make it worthwhile. Creating digital content like a book or an online course is what I consider to be the best way to monetize a website, you just have to decide what it is you want to specialize in and then learn all about it and generate the content that is compelling, so people want to buy it.” Jennifer Brown, www.ghostworks.us

15. “Once you’ve generated enough traffic, the next option is to start getting the most out of your website visitors. Adding Google Adsense ads to your website is a quick and easy way to start monetizing your website traffic. You can also offer relevant affiliate offers through networks like Commission Junction, ShareaSale, Rakuten, or ClickBank.” Chris Cabaniss, www.falcondigitalmarketing.com

Conclusion

There are many ways to use your website and get an almost immediate return on your investment.

It is important to understand that our websites are the first impression we give to a client. This is our storefront, brochures, catalogs, and business cards.

These clients will access you from around the world and at all hours of the day and night. They will slip in, and if you do not provide what they need, they will slip out again.

Being SEO smart and user-friendly will assist you in the land of search engines, but it is the content of your website that brings the customer back.

It is the care and attention you place on your digital brand that makes them share the information.

By using the tools listed here, you can make money with your website on many levels. How you utilize your website and promote your digital brand is up to you.

Your success is in your hands.

SaaS Branding

5 Platforms to Diversify Your SaaS Marketing

For a Software as a Service company, your website is the hub of your marketing strategy. Like a traditional storefront, it’s the place customers identify as yours. It’s where they go when they need information and it’s the portal they use to contact you.

A solid website is a great marketing tool, but it can’t be your only marketing tool. Other marketing and advertising elements can help raise awareness of your product, direct customers to your website, and drive conversion.

1. Display Ads and Landing Pages

Display Ads and Landing Pages

Big-name companies like Intuit, Dropbox and SalesForce all use display ads to get their product in front of business owners and decision makers. The key to success is finding the right placement for your ads. Advertising on celebrity gossip blogs or recipe sharing sites probably isn’t going to garner the type of clients you’re looking for.

An advertising network can help by connecting you with advertisers who want high caliber advertising. Most SaaS companies, and indeed, most marketing professionals, consider Google Display Network to be the natural starting point for any display advertising campaign. BingAds and Native Ad Networks like Outbrain are great supplemental options.

Pro Tip: Optimize your impact by choosing appropriate publisher categories. The ones that work best for SaaS businesses include Tech News, SEO/SEM News Sites, and General Business News Sites.

2. Industry Relevant Referring Sites

Industry Relevant Referring Sites

Depending on your specific niche in the tech sector you may be able to place your business in service provider directories to help build awareness of your product offerings. For example, FinancesOnline.com is an independent B2B software review platform that helps business owners identify SaaS products that could help them better manage the financial aspects of their business.

Potential customers tend to trust these sites because they’re third parties. The customer may feel that they’re getting a less biased view of the product than they would get from your company’s own marketing campaigns.

Pro Tip: In most cases, you can request a review from the referring site using a simple online form.

3. Social Media

Social Media

Social media is an essential part of any modern marketing campaign, particularly for SaaS businesses. Since your customers are unlikely to ever meet you in person, social media can help build trust and foster strong client relationships. It also allows you to meet clients where they spend the bulk of their time, on sites like LinkedIn and Twitter.

A social media presence allows you to gather candid, real-time customer insights and communicate directly with customers. The goal here is to raise awareness of your SaaS and to drive traffic to your site. Every tweet or post should achieve at least one of these goals (ideally both).

Pro Tip: If every post is just an advertisement in disguise, potential customers are unlikely to follow you long enough to become paying clients. Instead, set yourself up as a subject matter expert by regularly sharing news and information about the industry.

4. Blogging

Blogging

Like social media, blogs offer a great opportunity to connect with potential customers while exposing them to your name and products. The same rules apply here as on the social media platforms. Don’t just advertise – educate, inform, amuse.

If you have your blog open to comments (and you’re wasting a good opportunity if you don’t) make sure that someone in your organization is reading those comments and engaging in the conversation.

Pro Tip: Look for opportunities to contribute to other blogs as a guest blogger. This can help increase your visibility and get your message, and your product, in front of new eyes.

5. Free Content

Free Content

Free content, like white papers and ebooks, can help convince customers that they have a problem you can solve. Write documents that are focused on the customer and their needs. Include tips and tactics and a call to action. Position yourself as an authority to be trusted in your industry, and when customers need a solution in that industry they’re likely to look to you for an answer. Offer white papers and ebooks for free download in PDF format from your website.

Pro Tip: If you include a form requiring that the user to give their name and contact information, you may drive some users away, but you will also amass contacts for potential customers.

You may not need (or have the budget and manpower) to incorporate all of these elements into your marketing strategy. It’s okay to mix and match. Whatever you do, make sure you have a clear plan with defined goals. That’s the only way to get the most out of your marketing.

Legal Branding

How to Use Blog Posts to Build a Legal Brand

Blogs educate and entertain. They can help with SEO and can turn leads into clients. Blogs are also a great way to express your law firm’s brand identity. Remember, a law firm brand is more than a logo, color or slogan. It expresses of your law firm’s culture and identity.

Unlike a slogan or logo, a blog lets a potential client hear your voice. You can discuss issues that are important to you and your clients in detail. Readers learn your perspective and outlook through your writing. Every blog post is a chance to express your law firm’s culture.

How to Choose the Right Blog Subjects

How to Choose the Right Blog Subjects

Blog posts should not directly sell your legal services. Instead, a blog posts should help clients understand the legal system and their rights.

Often, people find a blog post because they are searching for information about a particular issue (and not for a lawyer). If your blog post focuses too much on your law firm’s services, the potential client may go elsewhere for the information she needs.

There are several ways to find good subject matter. You can address your client’s most frequent questions and issues. Or, you can perform keyword research through programs like Google’s Keyword Planner.

How to Format a Legal Blog Post

How to Format a Legal Blog Post

Regardless of how you find a subject, make sure that your blog post is informative and easy to read. People often skim blogs. You want to make sure that your readers are absorbing the right information.

Use Headings to Highlight Key Ideas

Most blogs include headings. Headings can help with SEO and highlight key points for your readers. You may want to use multiple headings (H1, H2, H3, etc.) if you are writing a lengthy blog post.

Again, many people only skim a blog for information. If your post is long and does not contain headings, readers may not find it helpful.

White Space Makes Blogs Easier to Read

Lawyers love writing long, detailed articles. Remember, your blog is not a law review! While your readers are looking for helpful information, they probably don’t want a treatise. Again, they may just skim your post.

White space is the space around your text. It makes content easier to read on a screen. Try to include a good amount of white space on your blog. Break your text into small, easily readable segments.

Use Calls to Action

Use Calls to Action

A call to action may be an offer for an e-book, a subscription to your newsletter or a free consultation. On your blog, you are not selling your law firm. But, potential clients may want more information than your post provides.

You can convert a reader into a potential client by offering a call to action. Calls to action offer valuable information in exchange for contact information. You can strategically place offers for newsletters and free consultations at the bottom of a blog post or on the sidebar.

Once you get a potential client’s information, make sure your law firm follows up and contacts them (either via email or by phone).

Make Sure Your Post is Mobile-Friendly

Your law firm’s website should be responsive. In other words, your website should format itself to fit your reader’s screen.

It can be challenging navigate a traditional website on your smartphone. Smartphone and tablets are the most common way for potential clients search the internet. If your website is hard to read (or outdated), they will go elsewhere for information.

How to Publicize Your Blog Posts

Social media is one of the most effective ways to share blog posts. Use your law firm’s social media feeds (including Facebook, Twitter and LinkedIn) to promote blog posts. If your lawyers have their own professional social media feeds, have them share posts.

The hope is that your posts will be shared by clients, other lawyers and everyone else on the internet. If a blog post goes viral, your law firm will have tremendous exposure.

How to Use Data to Build a Better Blog

You can track a blog’s impact by using tools like Google Analytics. As your blog grows, look at which blog posts get the most views, shares and comments. Do these blog posts have a similar subject or format? Do your readers respond better to list posts or infographics? Use this information to create more popular blog posts.

Legal blogging is an art and a science. Your law firm needs to write compelling content and structure it so your readers (and the search engines) value it. This can take time and effort. If you need help with a blog, there are consultants and writers who can assist you. Visit the following blog for a perfect example to follow when it comes to formatting and blog content: http://www.losangelesduilawyernow.com/blog/.