Tag: blogs

Digital Branding

The Definite List Of The Best Blogs To Follow In 2018

No matter what stage of life you’re at, good blogs are the ones that are always going to inspire you to do and try something new.

Whether you’re a skint uni student, a slave of the nine-to-five (or nine-to-wine?), some blogs out there are just too inspirational. You feel the itch and your imagination goes to the sky. And, all of a sudden, here you are, with this idea in your head and you have to try it out.

So sit down, enjoy your cup of coffee and let’s dive in!

1) Yeah! Local

This boutique SEO agency was created to minimize the divide between small business online marketing and large corporate marketing. Their blog features real-world advice for small business owners interested in SEO – take a look!

2) Dean Yeong

Dean Yeong studies successful people from a wide range of background, and then share the insights and wisdom in this weekly newsletter Monday Digest. As a creative and entrepreneur, his newsletters cover research-backed tips and strategies on how to think and perform better for creatives and entrepreneurs.

3) WP Arena

WPArena is dedicated to WordPress platform that includes themes, plugins, reviews, snippets, tutorials etc… which are essential in building a useful blog. At WordPress Arena, we create high-quality WordPress tutorials with lots of enthusiasm and commitment. Everything is clearly demonstrated through our specially crafted tutorials.

As pioneers of the Digital Adoption Platform (DAP), WalkMe’s blog tackles various pain points experienced by enterprise and large organizations in the digital age. Topics include training and onboarding employees, digital transformation, change management, user experience, productivity and the customer experience. WalkMe’s posts are aimed to help business leaders navigate the high seas of disruption with ease and confidence.

5)  Just My Choice

JustMyChoice is an award-winning Indian blog. The blog is popular for their best & latest SEO tips. It covers topic such as SEO, online marketing strategies, social media marketing, content marketing…etc. I
recommend this blog for SEO-beginners.

6) According to Brittney

According to Brittney guides Millennial women through adulting, career development and entrepreneurship. We cover topics important to millennial side hustlers who want to climb the corporate ladder while growing their business.

7) S/W Testing Studio

 Software Testing Studio (STS) is one of the fastest growing online blogs related to ‘Software Testing’. Testing Studio is an attempt to share some incredible knowledge from industry leaders & experts, which should be helpful for anybody to start his/her career in S/W Testing or to progress it further. Apart from the technical nitty-gritties, one can also find some intellectual posts by industry experts sharing their Wisdom.

Sophlix is a Digital Marketing blog where we show you how to build a profitable online business from anywhere in the world. We provide you with the latest news and videos straight from the internet-prenuership industry.

The team at Codois can help you establish Agile Testing practice and add value to your team and organization with a unique team-oriented approach.

10) E-power Marketing

E-Power Marketing’s Powerful Online Marketing blog is home to insight and expertise from seasoned veterans in the digital marketing industry. From SEO and online advertising to social media and content marketing, we break it all down for professionals looking to get a competitive advantage over the competition!

11) Alt-Creative

The Alt Creative blog is an informative collection of articles written to help small businesses interested in learning more about online marketing, SEO, web design/development, content marketing, and more.

12) Work From Home Happiness

Work From Home Happiness is a career blog for aspiring remote workers. Readers can find remote-friendly company reviews, personal branding tips, and job search advice through weekly blog posts. A hand-picked selection of real remote jobs is updated daily for active job seekers. Blog visitors can sign up for a free resource library built specifically for out-of-the-cubicle thinkers who want to achieve their work-from-home goals.

The ThoughtShift Digital Marketing Blog is on a mission to reveal all the very latest eCommerce strategies, trends and insights from digital marketing, SEO, PPC, social media and beyond.

14) TITOPE-BLOG

A blog about News, Politics, Jobs and Vacancies, Celebrities. Education Politics NYSC Religion and Entertainment.

15) Jeet Banerjee

Jeet Banerjee’s provides personable and actionable advice through his blog as a young entrepreneur who goes through the business and tech world.

16) Kathryn Aragon

Kathryn Aragon’s blog is about content marketing, content creation, and how to use content for traffic and conversions. Her goal is twofold: to challenge you to be the best content marketer in your space, and to help you use content marketing to grow your business. If you want to write better, learn what’s working in content marketing — and how you can get results in your business — read Kathryn’s blog.

17) Spot On

Our blog, Spot On Says, focuses on inbound marketing strategy insights, including up-to-date information on content marketing, SEO, and more. In addition to inbound strategy, many of our articles surround marketing for SaaS, healthcare, and education technology.

18) Accessible Marketing Blog

Helping small businesses to grow with great marketing tips, know-how, and advice.

19) Verity&Co

A branding boutique with a knack for compelling words & eye for minimalist design. Branding, entrepreneurship, copywriting, and mentorship.

20) Tech In Post

Techinpost.com Website which gives you all about the latest Tech. News like How to Fix & Solve Error Problems, Errors Issues, Guides, How-To Tips and much more knowledgeable Technology things from all around the World.

21) Dream Techie

Dream Techie is a technology blog; born to bring you all new informative technology articles. Here we are covering trending topics like Blogging, Social Media, Computer tips and tricks, Make Money Online, latest Gadgets, computers and all. We also have dedicated section for How to articles, articles on Android Applications / best online resources and for Software reviews.

22) Syncee

Syncee is a cloud-based Shopify application, which enables webstore owners to import and synchronize their inventory to their Shopify store. Users can import and update the product data using a data feed file, and they need to connect the data feed file’s headers with Shopify’s store fields using a transparent dropdown box. Unique features include automatic currency exchange, ability to add fixed and percentage-based margin to collections and price ranges. Customers can filter the products they do not wish to use from the data feed file and can schedule the whole import or update to run automatically.

On Syncee’s blog there any useful articles about drop shipping, e-commerce, Shopify and the application itself. For instance, readers can find tips and tricks to increase their sales and create their webshop, c they can find articles that provide information about the process of drop shipping and also lists of suppliers they can contact to obtain new data feed files.

23) The Operation Technology
The Operation Technology blog focuses on a wide range of of topics including Search Engine Optimization (SEO), responsive web design, social media and internet marketing trends. Follow Operation Technology to gain valubale insight in growing your business online.

24) ProfileTree
ProfileTree is offering services to help build a cost effective brand online – no matter what your industry or size. ProfileTree excel in many aspects of online brand building. From content to social, search engine optimisation to online strategy, ProfileTree can help.

25) KashFlow

KashFlow provide online accounting software designed specifically for small businesses and sole traders. Their blog is written to help business owner/operators break down accounting and business jargon, and offers plenty of free advice on everything from tax deadlines to growing your business.

26) Pixel Productions Inc.
Pixel Productions Inc, Online Marketing Tips for Entrepreneurs.

27) Girlworks
Girlworks is run by Lauren, who heads up Social Media at an award winning digital agency, and dabbles in spot of a freelance work too. Providing useful content and support for small businesses and causes,  Girlworks is set to be a great resource of tips from someone who is clued up on the latest ad formats and  digital marketing tactics

27) Lina Wang

CEO of Atlantis Global, a US company, Lina is considered among the Top 30 Content Marketing Influencers & Social Media Strategists globally. She also owns Online & Offline Gambling/Gaming Ventures & E-Commerce Projects.

28) Nichemarket

Nichemarket is a Cape Town based digital marketing agency that provides online marketing services for local and international start ups. Our blog is unique resource guide filled with insights perfect for avid followers of digital marketing, online technology, growth hacking and start up tips.
Convertize is a CRO platform with particular expertise in neuromarketing. Their blog contains optimisation tips, explains neuromarketing principles, and offers optimisation tips based on consumer psychology.

Userlane offers a navigation system for software. In cars, simple directions guide us safely to any destination. We do the same for software applications: We show the end-user where to click next and help them accomplish tasks with real-time, on-screen software walkthroughs. With their  user experience and customer success blog features many different topics such as Conversion and Retention, Customer Experience, Customer Success Management, Digital Transformation and many others.

31) ISEBOX Blog

Media Professionals and PR & Marketing Pros struggle with workflow problems with organizing, distributing and measuring their content and media. Learn how to maneuver the landmines with the ISEBOX Blog.

32) International Software Test Institute™

International Software Test Institute™ is an independent Institute which helps IT Companies and Professionals get accredited with worldwide renowned and recognized Software Testing Certifications and prove their competence in Software Testing domain.

33) Anadea

Anadea Inc. was founded in 2000 and since then has grown into an international custom software development services provider with a staff of about 100 IT experts. On their blog they share their insights, tricks of the trade and overall useful information about custom software development.

34) Justin Gesso

From bestselling author Justin Gesso, justingesso.com is designed to fuel entrepreneurs and side hustlers with small business ideas, success tips, and motivation. Justin delivers the concepts and ideas you need to create simple businesses that will help you gain freedom while avoiding complexity and risk.  Get your money machines rockin’!

35) Passive Income Wise

Passive Income Wise is a personal finance blog that talks about how to make money online from home while maximizing savings. His creator, Francisco Anes, enjoys writing articles about affiliate marketing, blogging tips and social media. He also publishes monthly income reports so people can learn his strategies to make extra money.

36) NBCDNS.com
nbcdns.com provides information on news in the IT world including tips and tricks on using computers to popular SEO and game tips.

37) Deepanshu Gahlaut
At Deepanshu Gahlaut’s Blog you will learn how to take your business marketing to the next level with SEO techniques and Content Marketing strategies. If you are struggling to gain traction within your business marketing campaign, Deepanshu Gahlaut’s expertise in digital marketing, especially in SEO, can help.

38) As We Travel

As We Travel is Comprehensive Travel Site for the Adventurous Kind, Wanderlust Mind & Daydreaming Soul!

39) Search Engine Diary
Preeti Asri’s blog is about Search engine marketing, SEO, content marketing, PPC, content creation, and how to use optimized search engine marketing techniques for traffic and conversions. The main objective of this blog is to help you to use search engine marketing to grow your business. If you want to grow your website traffic and conversions better then learn how to do it with this blog and get best results in your business.

40) Optimal Access

Curation is now integral to personal productivity and online marketing. We blog about all the applications of curation for content marketing, social media strategy, inbound marketing and employee advocacy. We also have a curated library with hundreds of links to best practices by major influencers and awesome tools.

41) Flix Expo

Flix Expo is a faster growing online blog and magazine based website, and including inspiring content of startup, business, leadership, entrepreneurship, technology, health, fashion, beauty, eCommerce and many more. It’s organized by an digital marketing company focusing on most interesting thins of internet marketing, fashion, beauty and celebrities that creates all kinds of viral content with evidence based in science from online marketing successors.

42) Kurve

Kurve is a digital marketing consultancy based in London. Its blog features articles around various remits of digital marketing, with an added focus on startup growth.

SaaS Branding

Content Marketing Explained: A Guide for SaaS Businesses

You’ve probably heard of content marketing. It’s one of the many buzz words that saturate the marketing world today. You may even know that content marketing involves creating and curating content to help your business attract and retain customers.

What you may not understand is how content marketing can work for your SaaS and how to incorporate it into your marketing strategy. This guide will give you a basic introduction to what content marketing is, why you need it, and how it works.

What is Content Marketing?

What is Content Marketing?

Content marketing can include blogs, videos, white papers, eBooks, lists, infographics, presentations and a lot more. The form your marketing takes should be based on the type of content that is most likely to appeal to customers.

The key is to provide relevant, useful information. Your content should engage, inform, and inspire your customers and potential customers. Ultimately it’s about building a relationship with the user by convincing them that you understand your industry and have the expertise to help them succeed. If you do this right, customers should look to you as a subject matter expert.

Why Should I Use Content Marketing?

Why Should I Use Content Marketing?

Advertising is everywhere. It’s splashed across the pages of your favorite magazine, printed on billboards, and inserted into your Facebook or Instagram feed. Advertising has reached such a saturation point that it has become white noise. Consumers are adept at tuning it out.

This disengagement can be a real hurdle for SaaS companies who are trying to reach potential customers. Advertising that’s quirky, off-the-wall, or controversial can sometimes break through the noise. That type of advertising doesn’t work for all companies, however. If your SaaS provides payroll services or CRM software, being known as the company with the bizarre advertising might work against you. You need to be seen as professional, competent, and well-prepared to handle the sensitive data that your clients need to run their businesses.

So what’s an SaaS company to do? That’s where content marketing comes in.

Who Needs Content Marketing?

Who Needs Content Marketing?

Instead of pushing and shoving for attention on the sidebar of a blog, you can stand up in front of customers who actually seek you out to hear what you have to say. Instead of pitching a product or service, you’re educating potential customers. Do this well, and customers will place their trust in you. When they need something in your industry, they’ll come to you.

SaaS companies like HubSpot, DocuSign, and Salesforce are making content marketing work for them, and you can too.

Where Does Content Marketing Fit In?

Content marketing should be part of a wider marketing strategy. DocuSign doesn’t just have a resource center where they post whitepapers, webinars and case studies, they also have Google Ads, a FaceBook page, and even print advertising in the Wall Street Journal.

Your content should be fully integrated with your other marketing. It should use the same tone and carry similar messages. Ideally, it should be collected in one location and you should own that space. That means you should not be posting your content exclusively on Facebook, Google or some other branded site. You should have your own blog or website where your content can appear and where you control how people see it.

When Should I Start Content Marketing?

You can add content marketing to an established marketing strategy or you can integrate it from the very beginning of your marketing and branding efforts. Whenever you start, have a clear plan for what you want your content to accomplish and how you’ll go about achieving that.

Content marketing without an established strategy and goals is likely to be ineffective and may even hurt your marketing campaign. Customers may be confused by content that doesn’t align with the brand persona you’re trying to establish. They may even begin to feel like your company can’t be trusted.

How do I Implement Content Marketing

How do I Implement Content Marketing

The first step to a successful content marketing campaign is research. Learn who your customers are, what problems they are trying to solve, and what types of content are likely to engage them. Fortunately, much of this information can be found in your exiting marketing research.

Once you know your customers you’re ready to develop a strategy. What content is your company able to (or able to pay others to) create? Where will you post it? How does it fit into your existing marketing strategy.

Finally, you’re ready to create and post your content. Remember to share it on social media, on your website, and wherever else you can.

Legal Branding

How to Use Blog Posts to Build a Legal Brand

Blogs educate and entertain. They can help with SEO and can turn leads into clients. Blogs are also a great way to express your law firm’s brand identity. Remember, a law firm brand is more than a logo, color or slogan. It expresses of your law firm’s culture and identity.

Unlike a slogan or logo, a blog lets a potential client hear your voice. You can discuss issues that are important to you and your clients in detail. Readers learn your perspective and outlook through your writing. Every blog post is a chance to express your law firm’s culture.

How to Choose the Right Blog Subjects

How to Choose the Right Blog Subjects

Blog posts should not directly sell your legal services. Instead, a blog posts should help clients understand the legal system and their rights.

Often, people find a blog post because they are searching for information about a particular issue (and not for a lawyer). If your blog post focuses too much on your law firm’s services, the potential client may go elsewhere for the information she needs.

There are several ways to find good subject matter. You can address your client’s most frequent questions and issues. Or, you can perform keyword research through programs like Google’s Keyword Planner.

How to Format a Legal Blog Post

How to Format a Legal Blog Post

Regardless of how you find a subject, make sure that your blog post is informative and easy to read. People often skim blogs. You want to make sure that your readers are absorbing the right information.

Use Headings to Highlight Key Ideas

Most blogs include headings. Headings can help with SEO and highlight key points for your readers. You may want to use multiple headings (H1, H2, H3, etc.) if you are writing a lengthy blog post.

Again, many people only skim a blog for information. If your post is long and does not contain headings, readers may not find it helpful.

White Space Makes Blogs Easier to Read

Lawyers love writing long, detailed articles. Remember, your blog is not a law review! While your readers are looking for helpful information, they probably don’t want a treatise. Again, they may just skim your post.

White space is the space around your text. It makes content easier to read on a screen. Try to include a good amount of white space on your blog. Break your text into small, easily readable segments.

Use Calls to Action

Use Calls to Action

A call to action may be an offer for an e-book, a subscription to your newsletter or a free consultation. On your blog, you are not selling your law firm. But, potential clients may want more information than your post provides.

You can convert a reader into a potential client by offering a call to action. Calls to action offer valuable information in exchange for contact information. You can strategically place offers for newsletters and free consultations at the bottom of a blog post or on the sidebar.

Once you get a potential client’s information, make sure your law firm follows up and contacts them (either via email or by phone).

Make Sure Your Post is Mobile-Friendly

Your law firm’s website should be responsive. In other words, your website should format itself to fit your reader’s screen.

It can be challenging navigate a traditional website on your smartphone. Smartphone and tablets are the most common way for potential clients search the internet. If your website is hard to read (or outdated), they will go elsewhere for information.

How to Publicize Your Blog Posts

Social media is one of the most effective ways to share blog posts. Use your law firm’s social media feeds (including Facebook, Twitter and LinkedIn) to promote blog posts. If your lawyers have their own professional social media feeds, have them share posts.

The hope is that your posts will be shared by clients, other lawyers and everyone else on the internet. If a blog post goes viral, your law firm will have tremendous exposure.

How to Use Data to Build a Better Blog

You can track a blog’s impact by using tools like Google Analytics. As your blog grows, look at which blog posts get the most views, shares and comments. Do these blog posts have a similar subject or format? Do your readers respond better to list posts or infographics? Use this information to create more popular blog posts.

Legal blogging is an art and a science. Your law firm needs to write compelling content and structure it so your readers (and the search engines) value it. This can take time and effort. If you need help with a blog, there are consultants and writers who can assist you. Visit the following blog for a perfect example to follow when it comes to formatting and blog content: http://www.losangelesduilawyernow.com/blog/.