Tag: building trust

blogging
Local Branding

Pro Tips For Growing A Bigger and Better, Blogger List

Regardless of the industry you are in, creating and maintaining a blog list is part of your world. If it is not part of your world, you are a little behind, since now literally everyone can work on cloud. Having a blog is step one to introducing yourself, your business, and your services as your brand. It is not just important that you do it, it is critical that you do it well. You have to do it “like a boss”. In this article, you will find pro tips from some of the best wedding expert vendors in the world.

Enlighten people

People are always shocked when they discover what goes on behind the scenes of any trade. This is especially true for professionals who work in the wedding industry. People rarely know the options available to them and the steps to take to make things happen. Enlightening people through the strength of their blog is a powerful way to share the knowledge.

grow list

  • Marcia Hanscome and Barbara Miller, owners of Vacation Rentals of North Myrtle Beach explain. “Keeping a close eye on current trends and upcoming events in the area and writing about it is our strategy with growing our mailing list. Although promoting our own property management business is very important, we believe promoting outside activities and events in the area where families vacation is just as important. Our mission, here at Vacation Rentals of North Myrtle Beach, is to be the “go to” blog site where people go to see what’s going on in the Myrtle Beach area. And as our way of saying thank you to our readers, we attach a rental special to each and every one of our blog articles. So, we believe because of this strategy, growing our list comes very easy for us.”
  • Kaitlan Whitteberry, Social Media Manager, and Tiffany Rivers, Director of Marketing of iOFFICE, Inc. offer this. “We have found that while understanding your audience is the ultimate key to success, ensuring the conversation revolves around them shifts the focus back where it belongs. Your job as a blogger is to enlighten your audience with information they haven’t been previously exposed to, but also to ask what they want to learn. You should want to be their ultimate guide. Where they look first when seeking information. If you start by focusing on providing relevant content, that speaks to their needs – your list will grow itself.”
  • Dana Baardsen is the founder of Agile Trend Media. She shares with us her unique strategy for DynaPro Direct and lets in on her insight: “Growing a brand’s blog is fun, and if it’s not, you’re not doing it right. It’s crucial to be savvy with SEO, feature catchy (not click-bait) headlines, and provide serviceable and accurate information regularly — but it’s even more important to ditch your personal itch to micromanage every piece of content. Here’s why: By allocating energy to public relations and opening up your site to editorial collaborations, you’ll feed new energy into an otherwise one-sided stream of content. What happens when you schedule collaborative blog content regularly? An increase in engagement, views, shares, likes, sales, and fun!”

Entertain, educate, and give useful tips

Blogging is unlike any other form of communication. The reader does not want to read an instruction book, nor do they want to feel as if the writer does not “get them”. They want to laugh, be inspired, and shake their head in agreement with the author. They want to hear little tips and bits of information that make their lives easier.

blogging

  • Aaron Zapata of Impactprop.com shares: “My best strategy for growing my list has been two-fold) Whenever possible, my content is very personal and I share personal experiences through storytelling. I want people to know me, my struggles, and my successes and find that people come back for more when they find my site. When people want more, they are willing to subscribe. Offer free useful downloads in exchange for an email address. This is a strategy used by most bloggers so it’s not unique but it definitely works.”
  • Karen Cruz of Cloudbric firmly agrees with this approach. She said: “Cybersecurity is a daunting topic for many, but Cloudbric was developed precisely because we want to make a crucial and necessary topic accessible to many. We try to put ourselves in the shoes of our readers by breaking down the jargon and using fun analogies and by incorporating a good mix of informative, technical, and “fun” content. Additionally, we use marketing automation software to see what readers enjoy and don’t, optimizing our content each time to make sure that we’re staying on top of trending topics in the IT security industry.” 
  • Emily Jo Jerue of Tuleburg.co explains further: There is no real tip or secret to growing a list from a blog. That is to say, quality writing is key. People respond emotionally to the content. You could be a really solid writer but fail to entertain. Conversely, you could compose a superfluous story but fail to inform your audience. My best advice is to have a mix between entertaining and informing. The most successful blog writers make you laugh and make you think. I have found that if I can make fun of relatable business situations while offering serious alternatives to a problem, I gain more readers.

Quality Content

Mark Monchek of The Opportunity Lab tells us: “Make your content match your values. As a consulting firm, content development can seem forced and insincere. However, when we started posting about topics that our team cares deeply about, rather than content we thought would “perform well”, our readership got larger and more engaged. There’s so much content out there that sincerity, and a values-based approach really stands out. It also indirectly exposes your readers to your unique value proposition, and helps them understand how your ideology sets you apart from similar companies”.

  • Sandeep Singh, Co-founder of InfiSecure, a bot protection platform says: “Apart from having a great navigation, user experience, and prominent opt-in form, the best way to grow lead list is to publish high-quality blog content and provide an insightful resource for visitors to download according to the buyer persona. Building and distributing such content assets builds thought leadership for a brand in the longer run and also gives an opportunity to nurture such leads to become potential prospects. This high-quality content and downloadable resource need to be regularly amplified via social media, online contests, and paid promotions.” 
  • Sam Smith, Undernews, shares:  “I started in radio news, including writing nine newscasts a day, and one of the things I learned was to keep it lean and to the point. When I started the blog I worked on the same idea. Lots of short stuff to balance out the longer pieces. And don’t be serious all the time. Readers become bored just like you.” 
  • Pamela Sutton, Owner of Pamela Sutton Photography urges people to dig deeper. She states: “Taking time to know my wedding couples personally and listen to their expectations is essential to building a photography business that stands out. By limiting the number of weddings I accept I’m able to do just that. In my experience, people don’t realize what they are looking for is a Photographer to personally connect with as much, or maybe even more, than they are looking for visual artistry. When clients feel cared for, they tell their friends and family which creates organic growth. Also, by offering a referral program, I can thank my clients for their word of mouth while at the same time creating a network of happy, repeat clients.” 
  • Olivia Gumienny of Fox and Mint has inside tips to share: “There are many successful ways to grow your list, but it’s the strategic ways you engage with your subscribers that matters most. It doesn’t necessarily have to be with giveaways and competitions (although those are a great incentive to keep people sticking around).Targeting your message to your audience by segmenting your data is integral if you really want your subscribers to connect with what you’re telling them. For example showing your adult and family subscribers content that they can relate to. Personalizing your email marketing also is a super easy and simple way to bring your subscribers closer to you. By using their names in subject lines or by providing discounts on birthdays are just some very easy ways that allow your subscribers to grow closer to you.

Promo’s and Giveaways

email subscribers

  • Ryan Watkins of Ryan Watkins Professional explains: “Most people are reluctant to give away their e-mail and be put on your list. After almost a year of little success in getting people to sign up, I started giving away coupons as incentives for people to sign up. My list tripled after the first newsletter exclusive coupon I gave away.”
  • Kandice Kelso, Author at Green-Eyed Girl Productions, takes it even further. She said. “As an Online Wedding Coordinator, my blogging focuses on our E-Courses and The Project Block System, the cornerstone of our company. I use a 2-tier strategy to build my lists: Amazing Lead Magnets and The Excel Guest List Spreadsheet for couples which calculates their budget. (they download it for free when they subscribe. Once Subscribed, a 3-Email Series introduces my E-Courses. This series provides links to all other lists as well. Once on a list, they are exposed to all other lists and continue to subscribe throughout all my other services. All lists eventually end at my main product, The Project Block System.”
  • Dominic Barrios of the Top Knotters, breaks it down for us. He says: “Provide valuable content for your target readers. In our case, soon-to-weds love to hear our practical wedding tips and real stories from brides. Offer them free e-books, tools or any freebies because people just love getting free items easily, especially if these are of value to them. Don’t make things complicated for them.” 
  • Easton Reynolds, founder of The Art of Six Figures lets us in on his strategy: “I have found the best way to grow our list is to host free webinars and reach out to our partners to help spread the word. Consumers want value before they feel comfortable giving you their contact info. A free webinar is a great way to be able to give them that value with real actionable nuggets of information. We drive registrations with Facebook ads which we believe is the most effective PPC lead gen platform on the market today.” LuRey Photography

As you can see, there are plenty of ways to build your blog. These experts and others have crafted strategy that fits will with their business. You can do the same thing. With a little trial and effort and a by letting your true personality shine through, there is a way for you,  

4 ways to build trust with potential and existing clients
SaaS Branding

4 Ways to Build Trust with Potential and Existing Clients

Trust is the backbone of any relationship and that’s especially true for the relationship between SaaS companies and their clients. Consider the range of sensitive information your SaaS may be handling if you provide HR, CRM, or Sales Force Automation software. The success of your client’s business depends on whether your product works, and whether it delivers on the promises you’ve made to the client.

In the client’s mind it might seem safer to keep that information and those functions in-house, where their business has at least the illusion of control. For a potential client to be willing to take the plunge with your software, they have to trust you and the product. Here are 4 ways to build trust from initial contact through follow-up.

1. Craft a trustworthy website

Craft-a-trustworthy-website

What makes a website appear trustworthy? First let potential clients know that your website is secure. Include security certificates, credit card symbols, and affiliations such as Better Business Bureau membership prominently on your website.

If possible, include testimonials and logos from satisfied customers. One way that potential clients assess whether a business is trustworthy is by looking for other businesses that use and trust the product.

Offer plenty of information. People tend to fear what they don’t know, so offer as much information as possible about your product and service to help potential clients make informed decisions.

Including these elements will help you set the groundwork for trust, but customer service is what really seals the deal, which brings us to our second tip.

2. Be available

Be available

SaaS stands for software as a service. Don’t make the mistake of focusing exclusively on the software and neglecting the service element. You need to be available to answer questions for potential clients and convert them into paying clients.

Provide clients and potential clients with a selection of ways to contact you. Live Chat is a great way to engage customers because it allows them to ask questions while on your site and without having to pick up the phone.

That being said, some people are more comfortable if they can hear a human voice, so provide a phone number that someone will actually answer. If you can’t answer every call, make sure you return phone calls in a timely manner.

Of course, email is the old standby. Even though it’s less immediate than the other contact methods, it has the advantage of being available to clients 24-7, even on holidays.

3. Offer a free trail

Offer a free trail

It seems counterintuitive to give your product away for free, but free trials have become the standard in the SaaS industry. They are huge trust builders for potential clients because a free trial allows the client to actually engage with the product and make sure it works for their business.

Ideally, a free trial lasts somewhere between 14 and 30 days. Longer than 30 days and you may lose the sense of urgency that encourages potential clients to actually explore the product, less than 14 days and they may not feel they know the product well enough to make a decision.

Stay in contact with the potential client throughout the trail period. Make sure they know how to reach you if they have questions and give them plenty of opportunities to buy.

Most importantly, when they are ready to convert, make sure it is easy for them to do so. There is nothing more frustrating than having to jump through hoops to give someone your money.

4. Keep in Contact

Keep in Contact

The structure of the SaaS industry means that, retaining clients is more valuable than landing new clients. If you have one client who pays you $100 a month for your product and sticks with you for three years, it’s better than 30 clients who pay their hundred and then close their accounts at the end of the first month.

To keep clients you have to keep building trust. That means you keep the lines of communication open. Check in with clients periodically to make sure they’re happy with the product and your service. If you find that they’re not, find out why not, and do what you can to fix it.

Building trust with clients takes time, and different clients will need different levels of engagement to feel secure, but it’s time and effort well spent. A client who trusts you and has faith in your product, is a client who will stick with you for the long-haul.