Tag: digital branding

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Digital Branding

30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2

The universe of tech blogs is vast!

One of the reasons for it is an inescapable fact: people interested in technology spend hours and hours time with computers, so there’s no surprise why a Web-based medium is so wildly popular.

Just notice how many more tech blogs there are than, say, blogs about home remodeling or sailing! And, surprise, surprise there are even more tech blogs than blogs dedicated to cute kittens.

So, in the ocean of opportunities, the question becomes more difficult than ever: Which of all of these tech blogs are worth your time?

To help answer that, the following list surveys the very best

Best Tech Blogs To Read

1) Network Security Blog
Longtime blogger Martin McKeay holds forth on spammers, hackers, black-hatters, and the good IT folks who work to keep them at bay.

2) Current School News

Currentschoolnews is a subsidiary school news portal with an aim of providing useful and valuable information about Higher Institutions, Scholarships, Study-abroad, Jobs, Sport, Tech, Health and much more to students at all levels of education – Undergraduate, Masters, Doctoral and Post-doctoral levels.

3) Simple Intelligent Systems
Get latest insights, tips and advice on wide range of topics such as Web Designing, Digital Marketing, News & trends and more. The goal of the publication is to create actionable content that inspires anyone who has started a business or is willing to grow their business on web universe.

4) Brian Krebs’s Security Fix
Backed by the reporting chops of the Washington Post, Security Fix is a deep and widely inclusive resource. Very well done.

5) MediaWorld Global

A blog focusing on the science and benefits of using SEO website content. Why you need it, how to create it without it costing an arm and a leg, and the results you can expect from it.

6) Technobeep

Technobeep is a great blog and resource for everything technology news; from gadgets, apps, softwares, tools, company reviews, startup organization, mobile, hosting, web dev, and even getting started with the basics.

7) Microsoft Security Response Center
All the bulletins and updates you’ll need (or at least most of them) for Microsoft security vulnerabilities. Sign up for a notification so you don’t need to check in regularly.

8) Danger Room
National security coverage written and reported with a high profile reputation. I’ve even heard the Pentagon keeps on eye on this blog.

9) Tao Security
The personal blog of Richard Bejtlich, director of incident response for General Electric. He gets around and knows how to share his insights.

10) Logojoy

Logojoy is one of the world’s leading online logo makers, with 30,000 unique visitors passing through its website every day. Using AI and unique technologies, Logojoy provides the user with a fully guided experience to be creative, allowing them to create their own logo without the assistance of a graphic designer.

11) AgilOne

AgilOne is a leading Customer Data Platform company. The passion that drives them is to help enterprise B2C brands omni-channel customer data so they can engage with their customer authentically and optimize lifetime value.

12) Tech Desigh
A place to know latest android app & tech tips for everyone.

13) Nogentech.org
The latest technology blog for its visitors. 
A collection of contents and useful resources related to SEO, online tech, marketing tips, gadget reviews.

14) Matt Cutts: Gadgets, Google and SEO
Cutts, a former software engineer and head of Google’s Webspam team, covers a lot of Internet-related issues along with a smattering of personal tech.

15) Esther Dyson
Describing herself as the “Internet’s court jester,” Dyson blogs about Web business and social media, among other topics.

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16) Dan’s Cartoons

Dan Rosandich profiles the cartooning business and world of cartoons.

17) TechLila

TechLila covers unique topics related to Android, Windows, and technology. The main goal of TechLila is to provide unique information, such as quality tips and tricks, tutorials and how-to guides.

18) OpsGenie

OpsGenie is an alerting and incident response orchestration platform which provides reliable alerts, on-call schedules, and escalation policies to ensure the right people are notified about any alert event via email, SMS, phone calls, iOS & Android push notifications and chat/collaboration tools. Through their tool and blog, OpsGenie empowers and teaches DevOps teams to stay connected and collaborate in real-time to respond to problems faster and efficiently.

19) Glanceinfo.com

Glaceinfo is a unique blog about social networking, gadgets, technology, blogging tips and much more. This blog provides latest updates on various modern products and gadgets.

20) WorldBank’s Section About Latin America

We live in the land of plenty and high-tech marvels, but we need to be mindful of those less fortunate, explains Gloria Hernandez from Aesbus. Latin America is gaining marketing attention more and more, but it’s important to understand the politics and culture of these emerging markets. So, although this is not technically a marketing blog, it does provide a look into global financial aspects of new market segments.

With a mission to “end extreme poverty within a generation and boost shared prosperity,” the World Bank blogs provide research and data analysis on international financial markets, developing country entrepreneurship, and government leadership and decision-making that impact economic growth, poverty reduction, and the quality of people’s lives. The range and depth of topics and the impressive list of collaborative bloggers ensure an insightful treatise of current issues that are playing out daily across communities worldwide.

21) Merixstudio

On Merixstudio’sblog you can read about software house’s everyday live, cutting-edge technologies, and web development. They cover topics such as startups and hiring developers. And believe me, it’s not everything! They even won the best company blog title in 2015 in the Polish contest organized by Blogifirmowe.com.

22) Jeet Banerjee

Jeet Banerjee is a 24 year old serial entrepreneur, author, digital marketing consultant, and public speaker. In his young career, Jeet has launched several different companies, written two books, and has helped many businesses make more money from the internet. He strives to create the next big tech company and give back to the world in the best way possible.

23) Elise Dopson

Awesome blog run by Elise, a freelance marketing writer & blogger. Perfect to show wannabe-freelancers and online biz owners how to (non-scarily) build their own successful career!

24) Akash Srivastava SEO

A blog by Akash Srivastava, an SEO consultant that helps people create or revise their SEO plan, implement it and monitor results.

A bolt-on digital marketing blog. On their blog you’ll find a ton of useful tips about lead generation, driving prospects directly to your product and service pages and how to do all of that in a cost-effective way.
Clickedwap is a tech blog that covers areas of gadget solutions, free internet browsing tips, alongside with full smartphones specifications and other technology news.
Influence is a blog of a passionate group of entrepreneurs, writers, and content junkies who love what they do. With backgrounds ranging from journalism to tech startups to fortune 500 companies, they tackle the world of thought leadership and content marketing from all angles.
Lead by Anthony Iwuchukwu, Make Money Directories.com is one of the fastest-growing digital marketing service websites. Make Money Directories has many top brands and companies on its account and a brilliant track record to show off.
A great blog and resource for everything related to Digital Marketing, Automation owned by long time blogger Rafi Chowdhury a well-known name in the Industry.

Hyperlink InfoSystem blogs are a gateway to know the latest technology around the world. Tech lovers would cherish their blogs on the latest Mobile App Development, Web Development, AR/VR App Development, Game Development – list is very long. They bring revolution by sharing some unique thoughts on upcoming technology. Mr. Harnil Oza, CEO of Hyperlink InfoSystem is a sharp tech writer and his writing is very unique which touches the heart of the reader. Stay tuned to get into a new high-tech world and get yourself updated every moment with Hyperlink InfoSystem.

31) WiredMahir

Find Interesting and Engaging Research Writing on Android, ChromeOS, Linux, Blogging and Various Useful Tutorials on Trending Technology Topic.

32) OptimWise

A WordPress web design agency that helps professional businesses succeed online.

33) Espresso Shots Blog

Espresso Shots Blog cover the latest trends and tips from the world of digital media, mobile-first web design, content and search marketing, plus freshly ground and brewed updates from the highly caffeinated agency lovingly prepared by their highly caffeinated content mavens.
Magnificent team digs into problems that marketers deal with on a daily basis. Their goal is to keep you up to date on the rapidly changing marketing world.
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Wishpond is the world’s easiest marketing platform for generating, managing and nurturing leads. Wishpond’s mission is to make it easy for marketers to grow their business.

Digital Branding

5 Ways SEO Can Help Your Brand Marketing

Improving brand awareness is one of the top concerns for businesses, and a website is one of the most effective ways to do this. This is because your website is the first point of contact with your target audience. Your website can bring in leads, prospects, and attract new customers.

If you are looking to brand yourself and build a successful business, one of the best ways to do this is using SEO. SEO is simply tactics you can use to obtain a high-ranking placement in search results to increase the number of visitors to your website. Simply put, if your website isn’t ranking well in search engines, you won’t be found online.

As you begin using SEO to help your brand marketing, one of the most important things to keep in mind is that it isn’t just about using certain keywords; SEO focuses on the user experience, so if the quality of your content is low it won’t increase your ranking.

search-engine-optimziation-marketing

Below are 5 ways SEO can help you build your brand for more effective marketing:

  1. SEO increases the visibility of your business

Having a strong online presence with a website and social media is vital for continued growth in today’s market. SEO can play a key role in helping you develop a strong online presence by allowing your business visibility to increase with consumers who use search engines like Google. SEO ensures you will have a strong online presence and continue to see increased growth in your business.

The higher your visibility is in search results, the more exposure you are giving to your brand, which leads to more traffic from organic searches. By effectively using online advertising, social media, and search engine results, you increase exposure to your brand and drive out the competition.

Infographic created by Straight North, one of the top internet marketing companies in Chicago

  1. Better user experience

It is now more important than ever to take the usability of your website into consideration when optimizing your website. That’s because search engines look for websites that are easy to navigate, offer relevant information, have a design that is easily accessible, and delivers quality content.

Search engines also take into account how visitors use your website; for instance, if they come and then leave quickly, this is an indicator that they didn’t find what they were looking for. So if your website has too many visits like that, search engines determine it isn’t relevant and drop your visibility.

But because search engines take the usability of a website into consideration, using SEO can decrease your website’s bounce rate. It ensures users are given a positive experience, are able to navigate through your website, learn more about your product, and are converted into buyers.

  1. Cost effectiveness

The costs for social media advertising, PPC advertising, or purchasing leads can add up quickly. SEO is cost effective as a marketing strategy is because it targets people who are already looking for your service or product and produces better conversion rates.

That’s why it is important to understand your target audience, their search behavior, and their buying habits so you not only optimize your website, but increase your visibility for the right market.

  1. Instills trust in your business

In our fast-paced environment, digital users want to know immediately who they can trust and why they should choose one brand over another. Once you achieve a high ranking in search engine results, this sets you apart as an authority in your field. It also establishes trust with your audience since businesses that are listed in the top 5 results of search engines are perceived as more trust-worthy.

On an example of the home remodeling industry, many people before they even engage in speaking with potential contractors spend hours in search engines, finding the best experts and deals. If you are working in a specific niche, such as “transitional style“, you would want to rank higher for this keyword, so they can easily find you as an expert on the topic.

  1. Access to new data

As you begin using SEO and begin having a higher number of visitors, you can begin to using analytics to track information about your visitors. You can see what key words they used and how much time they spent on a page. You can also see where they are located and what time of day they are the most active online.

For instance,maybe you can see that the most commonly used key phrase to find your website is “San Diego SEO” and that a large percentage of your visitors are located on the West Coast; this is valuable customer data that will help you develop better strategies for advertising.

 

Digital Branding

How Apple Creates an Irresistible Brand (and How You Can Too)

It’s inevitable. Every year Apple releases a new iPhone and just like clockwork long lines of consumers flock to stand outside of Apple stores patiently waiting for the next new installment of the Apple legacy. It’s safe to assume that the release of the iPhone 7 will be no different.

Why would people put their lives on hold and stand in line for a phone? We’re not talking about a necessity like food or water, but a cell phone. You could simply wait a few days, walk into a store (sans the line) and buy one. Or, you could ditch the store altogether and order one online. But, no matter how convenient it is in the 21st century to buy an iPhone, there will still be a percentage of raving fans who will pitch a tent and camp out to get their hands on a new iPhone a few days before the general public.

Why Do We Line Up for iPhones?

Why-Do-We-Line-Up-for-iPhones

The most important point of all of this is that people aren’t waiting in line for a phone. They’re waiting in line to be a part of the Apple brand. Apple’s brand represents elegant design, sophistication, and classy minimalism. But, how does this happen and why don’t other brands evoke this response from consumers?

Bestselling author Simon Sinek sought to discover the answer to this question in his book “Start With Why”. According to his research, a company’s marketing can be broken down into three different layers:

  1. Why – This is what the business believes at its very core. This is what it stands for.
  2. How – This is how the company goes about fulfilling it’s “Why”
  3. What – This is how the business operates, or “What” it actually does

Simon discovered that most companies do their marketing in the wrong order. They start with “what” they do, then move onto “how” they do it, and don’t ever mention “why” they’re in business in the first place.

Apple starts out by making consumers aware of their why. Their “why” drives all of their marketing messaging. Simon broke this down in an example to make his point clear. Here’s what Apple’s marketing message would be if they took the same path as just about everyone else:

“We make great computers. They’re user-friendly, beautifully designed, and easy to use. Want to buy one?”
apple-macbook

These are all valid points but the message above fails to resonate with the consumer. It sounds like just about every other computer company. They have great computers, with great features and they cost X amount of dollars. This falls flat.

Instead, Apple starts with “why” which evokes emotion from the consumer and gets them excited about Apple’s brand.

“With everything we do, we aim to challenge the status quo. We aim to think differently. Our products are user-friendly, beautifully designed, and easy to use. We just happen to make great computers. Want to buy one?”

Since Apple starts out with their core beliefs, they attract customers who share their beliefs, which causes people to get addicted to their brand. Sinek states that “People don’t buy what you do. They buy why you do it.” Apple doesn’t sell computers and phones. They sell status, creativity, and a lifestyle.

How to Make Your Brand Irresistible

How-to-Make-Your-Brand-Irresistible

1. Start With the Core Purpose of Your Business

The first step is to align your core beliefs with your marketing. Think about your own business and how you extend your offerings to your consumers. How do you market your products and services? Is it aligned with your brand? People buy “the why” behind what you do so it’s important that your core beliefs are at the forefront of your marketing.

Before you do that you must drill down exactly what your “why” is.

For example, Tom’s is known as the “One for One Company” because they provide a pair of shoes to a child in need for every pair of shoes they sell. Their why is that they want to help children across the world. What is your “why”?

2. Get your “Why” Into Your Marketing

Get-your-Why-Into-Your-Marketing

Whenever you craft a piece of marketing copy you’ll want to make sure that you’re installing your why into it. For example, here’s an example of the difference between starting with “Why” vs. “How”.

“In our new video course ‘The Top 10 Tips for Maximizing ROI on Your Facebook Ads’ we’ll show you how to create a profitable Facebook ad campaign and how to improve an existing one.” Click here to get your copy.

vs.

“Imagine your perfect customer – someone who loves your product, buys from you over and over again, and raves about your company to everyone. If you could click a button and have a line of these customers knocking on your door to buy your product, would you? In our new video course ‘The Top 10 Tips for Maximizing ROI on Your Facebook Ads’ we’ll show you what buttons to press. Click here to get your copy.

Do you feel the difference? The second piece of leads with the reason why people would want to maximize the ROI of their Facebook ads. People don’t want to actually create better Facebook ads. They want more customers and more specifically repeat customers.

3. Craft Your Buyer Persona

Have you taken the time to think about your buyer? Do you know exactly who buys your products? A lot of companies get so wrapped up in their own activity that they forget the most important part of their business: their customers. Without customers, there are no sales. Without sales, your business won’t last very long.

You don’t just want to know the demographics of your customer. You want to know what drives them to buy from you. Are you the “mom and pop” that has had loyal customers for years and always gives a personal touch to its customers? Do you provide incredible, individualized customer service and make yourself readily accessible when a customer has a complaint? Find what “makes you, you” and sell that to your customers.

Wrapping Up

Marketing this way may seem overwhelming at first but it’s actually very simple. If you need help figuring things out, go to your existing customers to find your “why”. When you start thinking from the inside out you’ll be well on your way to creating an infectious brand that your customers will love.

Digital Branding

The Top 5 Best Ad Campaigns of All Time

What makes people buy? The best advertising campaigns are able to invoke an emotional response from consumers, connect, and engage with them at their core. A product rarely achieves advertising success based solely on merit. The best marketing and ad campaigns psychologically and emotionally create a response in all of us. With the growth of the internet and social media, brands are constantly fighting over the attention of consumers. To make your product or brand stand out you must get creative. Here are four brands that created insanely successful ad campaigns.

Dos Equis – The Most Interesting Man in the World

Dos-Equis---The-Most-Interesting-Man-in-the-World

In 2006, Dos Equis took a drastically different approach to selling beer. Instead of positioning their product as a must-have for getting the attention of attractive women, Dos Equis turned their beer into something that promoted distinction and curiosity. Played by actor Jonathan Goldsmith, the character “The Most Interesting Man in the World” says the following tagline at the end of every commercial: “I don’t always drink beer. But when I do, I prefer Dos Equis.” The ad campaign was so successful because it didn’t feel like a commercial. It felt more like a comedy short. Viewers became enamored with the character’s experiences and the character has even been turned into an internet meme. This unique positioning by Dos Equis opened the company’s product to a wider, more youthful audience.

California Milk Processor Board – Got Milk?

California-Milk-Processor-Board---Got-Milk-

California milk sales rose 7% in one year thanks to this clever ad campaign. The interesting part of this campaign is that it wasn’t created to target non-milk drinkers, but those who were already drinking milk. This is important because it’s not always beneficial or cost-effective to try and reel in a new audience. Sometimes, it’s better to market to your current audience and get them to not only start buying your product more, but become fans that promote your product to others as well.

Old Spice – The Man Your Man Could Smell Like

Old-Spice---The-Man-Your-Man-Could-Smell-Like

You usually don’t see a lot of overnight successes in online marketing but Old Spice’s “The Man Your Man Could Smell Like” campaign is an exception. In February 2010, ad agency Weiden + Kennedy launched the first commercial in the campaign, featuring actor Isaiah Mustafa, and it was a viral sensation. Later that year, Wieden + Kennedy devised a social media video campaign in which Mustafa made 186 video responses to viewer comments online. Wieden + Kennedy creative director Jason Bagley described it by saying, “We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis…No one expects to ask a question and then be responded to. I think that’s where we broke through”. The video responses made this campaign extremely successful. Weiden + Kennedy capitalized on the momentum of their initial TV spots and engaged with followers and fans. Through all of this, sustaining the brand’s new image and voice were always kept as a high priority.

Dove – Campaign for Real Beauty

Dove---Campaign-for-Real-Beauty

In 2004, Unilever discovered that only four percent of women thought of themselves as beautiful. So, with the help of Edelman Public Relations and Ogilvy & Mather, the company launched a campaign that challenged people to rethink how they perceived female beauty. The campaign gained a flood of attention from the media and discussions of female beauty started taking place on talk shows, in magazines, newspapers, and online. One ad features a sketch artist who first draws a woman’s face based on the woman’s description of herself. Next, he does a sketch of the same woman but based on someone else’s description. Once complete, the sketches are both posted side-by-side and the subjects look at them. In every case, the drawing based on a description from a 3rd party is more flattering than the woman’s own description of herself. This video went viral and contributed in a big way to the success of this ad campaign. This campaign was successful because it touched people emotionally and allowed people to realize that “normal” standard for female beauty isn’t always attainable and that just being yourself is enough.

Progressive – Flo

Progressive---Flo

It’s not easy to make insurance interesting. With the help of stand-up comic Stephanie Courtney, Progressive launched an ad campaign that featured an upbeat, perky sales agent named Flo. In these commercials, Flo talks to customers about Progressive’s features in a sitcom style setting. Viewers loved the ad campaign so much that Flo has appeared in over 100 commercials since 2008. Progressive was able to successfully break away from the negative public perception that people have of insurance companies by creating a fun and interesting character.

Conclusion

Creating amazing, viral marketing isn’t easy. For every incredible success, there are many more failures. However, if you focus on engaging with your customer and creating a psychological and emotional connection with them, you’ll be well on your way to creating a successful campaign.