Tag: link building for seo

Digital Branding

6 Best White Hat Link Building Techniques In 2019

Link building is considered as one of the key elements of search engine optimization (SEO). But, many webmasters haven’t yet understood the concept well and go on to make mistakes which hurt the SEO.

Acquisition of White Hat links to your website can significantly boost your search engine ranking, but Google has been changing the link building algorithm over the years. Irrelevant comments on random blog posts to build links, no longer work for SEO.

What is Link Building and White Hat SEO?                            

When you get hyperlinks to your website from other websites, it is called link building. What this means is that you are telling Google that your site is relevant and trustworthy, and other sites are directing their users to you. This not only brings visitors from other websites but also boosts your ranking.

There are plenty of techniques for websites to rank higher, but not all of them work. Some are helpful, while some can even negatively impact the SEO. The SEO techniques that work positively and are done using proper methods are called White Hat SEO techniques.

Link building is done using both proper and improper methods. Proper methods can include guest blogs, while improper ones can include commenting on random posts with the link of your site. The proper method of link building is called White Hat link building.

Source – Pexels

White Hat Link Building techniques:                        

  1. Guest blogging

One of the most efficient methods of link building is writing guest blogs for other websites. There are several websites and blogs that allow submission of guest articles. Leverage this opportunity for SEO improvement of your site.

The guest blogging is not only good for SEO but also helps you build relationships with other website owners. If you end up building good networking, chances are that they will allow more submissions from you.

Make a list of the websites that allow guest posts. Explore those websites and ensure that your guest post should be relevant to the niche of their site, otherwise it wouldn’t be accepted. Now contact the site runners and tell them about your experience with their site and your interest in submitting a post.

While writing a guest post, don’t be too promotional about your site. A couple of links in Author Bio and introduction will do. When they publish your work, share it with your customers and social media community. When the guest post publishers will find that your post is also helping them widely, then they would like to publish more of your work.

  1. Ask your network for backlinks

As a website owner, you might be having a lot of friends and relatives who have their own websites or blogs. You can connect with them and ask for adding a link to your site in their next blog post.

If you have partners in your business, then leverage the partnership for link building. You can request a link back or do a deal of including a link to websites of each other in the next article. Further, keep on building your network and use it for your advantage.

  1. Directory submission

There are plenty of good web directories available on the internet where you can list your website or blog. While listing your site on a directory, you should take care of a number of things, like choosing the right category for creating backlinks, checking the domain authority (DA) and page authority (PA) of the directory site, and whether the directory is reliable.

If the DA and PA of the directory site is not of high quality, or if it contains spam links, then it would be better to stay away from such options. The low-quality directories wouldn’t help your site to boost SEO. Research properly before submission so that you can avoid any negative impact on your SEO.

  1. Convert your brand mentions into backlinks

This is another easy method for white hat backlinking. There might be several blogs and websites which have mentioned your brand name in reviews, recommendations, or testimonials without hyperlinking your site. What you need to do is find those mentions using Social Listening tools.

Once you have found all the mentions, build a strategy to reach those mentions via social media channels or contact forms and request a backlink to the mentions. Since there is no harm to those sites in hyperlinking your site to your brand name, they will very likely to do the needful for you.

  1. List your business in local directories

If you are a small business, then a business listing can significantly help you. For example, you can easily list your business on Google for free. Other than Google, there are several more local directories, like Bing, Yahoo, Facebook, TripAdvisor, etc.

The aim of these local directories is to help local users find the relevant places they are looking for. For example, if someone in your area is searching for places nearby, then you can appear in search results. Since the listing will have your website link, it can work for you.

Source – Pexels

  1. Maintain your own blog

Don’t ever underestimate the power of a blog. The reason most of the websites have a blog is that it drives traffic to the site and helps in white hat link building. Maintain a blog and publish posts regularly, which should be relevant to the services or products you provide.

Try to cover everything related to your solutions to make your blog more appealing to visitors. Since the blog posts will be having backlinks to your products and services, it will bring visitors to your site and improve SEO.

Use images and visuals so that the content doesn’t become boring for visitors. Allow users to comment and share the posts on social media platforms right from the same page.

 

Wrapping up:

If you apply the above-mentioned techniques to your website, it will surely work for you. But you have to remember that link building is not going to happen overnight. It will take time as you reach other websites, directories and your network.

Also, never go for black hat backlinking techniques, because Google can penalize your site for it.

Know of more white hat link building techniques? Feel free to share via the comments section below.

 

Auhtor Bio:

Mark Coleman is a passionate writer, currently working as an Editor at MarkupTrend. Markup Trend offers free resources for developers, designers, and webmasters and is updated daily. Mark is available for hire for product and business promotions.

Ecommerce depends on great SEO
Digital Branding

SEO Basics All E-Commerce Business Owners Should Know

The variety of people who get into e-commerce is staggering. Everyone is trying to get a piece of that e-commerce pie – from moms who are supplementing their family budget by selling handmade jewelry to companies making and selling axes; from bands selling their merchandise to companies selling used car parts.

The e-commerce world is a booming varied one, yet many e-commerce business owners know little to nothing about search engine optimization and what it can do for their stores. Considering there are literally millions of online stores, SEO can do a lot to expand the reach and popularity of a business.

Master SEO Basics For E-Commerce

Getting Your Website Up to Code

In order to be able to do half-decent SEO for your e-commerce website, you will need to make sure that your site is up to par SEO-wise. This will involve quite a bit.

Behind-the-scene aspects of SEO

The Boring Technical Stuff (That Matters A Lot)

For one, you will want to take care that your title tags, ALT tags, meta descriptions, and URLS are all in order and that your website features a robots.txt file and a sitemap. You will also be careful to avoid duplicate content which often happens due to the nature of e-commerce websites. Canonical URL tags will help you do this.

If you really want to cover your bases, you will also think long and hard about the domain name for your store as it will play a certain role in the ultimate SEO ranking of your store. Big platforms like Shopify make this part of their e-commerce hosting service, complete with unlimited subdomains that you can additionally use to your SEO benefit.

Product Pages

When it comes to e-commerce SEO, there is no aspect of it that is more important than product pages,  for a number of reasons.

Maximize your product pages

First of all, product pages will be 99% of your customers’ experience and their experience needs to be as positive as possible. It is also the perfect opportunity to include the keywords that you want to rank for, as you provide product descriptions. It should be pointed out that you should always write these yourself and not just copy the descriptions from manufacturers’ websites.

(It goes without saying that you will be doing keyword research before you actually decide on the keywords you wish to target in your product descriptions).

You will be taking special care to write non-spammy and sensible meta titles and descriptions for each product page.

Another thing that you should try to implement to your product pages are product reviews that will be written by your customers. It is a well-known fact that customers are more likely to buy products that have been reviewed positively by other customers and, on top of that, you get unique content that you do not even have to write yourself.

Of course, you will also feature images for all of your products (as many as possible) and you will fill out the alt tag information for those images.

Blog

Many e-commerce business owners decide that they do not have the time to write a blog for their store and they make a big mistake in not doing so. A blog is a great way to produce content that can bring you visitors and it provides you with something to link to once you start doing some link building (we will get to that later).

A blog also provides you with the content you will be able to share on social media so as not to look spammy. You can also use your blog posts for newsletters that you will send out as part of your email marketing tactics.

Finally, if you end up getting user comments on your blog posts, it is a great signal for Google’s algorithm that your website is providing great value to the visitors, other than simply selling stuff.

It will take some time to build up your audience and get your blog to be really popular, but it will pay off eventually.

LInk building works for SEO

Link Building

It does not matter what you heard about link building, in reality, it still works and it is among the greatest tools a website owner has when it comes to search engine optimization.

Before we go any further, you should understand that building links to individual product pages can be a challenge, no matter how you play it. It is far more likely that you will be earning links to your homepage or blog pages (this is where your blog will play a role). The good news is that with a bit of smart maneuvering and some ingenious internal linking, you can still make good use of the link juice that will go to your homepage and your blog.

If you have the time, the best way to earn links to your e-commerce website is through guest blogging where you will be providing content for other websites which will include links to your store. It takes time and some talent, but it is very doable.

You can also take advantage of relationships that you have with other companies. For example, maybe your accounting firm has a page where you feature your clients’ testimonials. Write up one and ask them to link to your website. If you use a piece of software of some kind, maybe you can find your way o their customers page. Perhaps even manufacturers will be happy to include the link to your store on their website (a very obvious win-win).

Buying guides have been all the rage recently and not surprisingly so. These are basically guides for buying a certain type of product that you can easily link to. Inside of these guides, you can include links to product pages, as they will be perfectly natural in that context.

You may also want to be on the lookout for mentions of certain products that you sell. For example, someone might have mentioned one of your products in their article or maybe they even reviewed this product. You simply hit them up and ask if they wouldn’t mind linking to your product page. It will be a game of numbers, but you should be able to escape with a few links using this tactic.

There are always other ways in which you can drive links to your e-commerce website and you should always try to find out new stuff when it comes to this.

Closing Word

You should keep in mind that these are only the very basics of e-commerce SEO. It is an entire industry and you will do well to learn more if you wish to get traffic from search engines. You might even want to consult a professional agency or an SEO expert who can provide you with insights and consultations.

The most important thing is not to ignore SEO.

AUTHOR: James D. Burbank is the editor-in-chief at BizzMarkBlog.