One of the most crucial steps of building a business outside of using products such as Igloo is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.
Think of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.
Here are some of the strategies that successful businesses use to grow their online brand.
Heavily Researching the Target Audience
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There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.
- Do they need a serious and professional approach?
- Will they respond to humor?
- Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?
Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media
One of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video.
Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!
Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.