If you want to make your brand more popular on Instagram, you need to have a good marketing plan. The six tips below will help you take your Instagram account to the next level.
Get To Know Your Target Market
If you want to succeed with online marketing, you need to be able to reach your target market in the most effective way possible. In order to accomplish that, you need to learn as much as you can about the types of people who follow you. The better understanding you have of your followers, the easier it will be for you to create content that they love. Some of the factors that you should consider include the following:
– Demographic data such as how old they are and where they are located
– The highest level of education they have completed
Download Branding Resources Guide
Building a brand starts by having the right tools and advice. Download our top 10 essential tools and resources to kick-start your branding.
– How much money they make on average
– What they value the most in life and what they are the most passionate about
It is a good idea to add new content to your Instagram account during the busiest times. While some companies do best posting between 2 AM and 5 PM, that particular timeslot may or may not work for your business, depending on when your followers are the most active. Pay attention to when your followers are online. What times of the day do they interact with your content the most? Once you gather this data, you can then time your posts accordingly, as per the advice from auto IG likes – visit the website.
Post A Mixture Of Different Types Of Content
Consistency is important when establishing your brand on Instagram. At the same time, however, if you always post the exact same type of content, your account can be a little bit boring. To add a sense of authenticity and to make it more interesting, try mixing different types of content together. EssayOnTime.co.uk recommends posting a combination of Instagram stories, carousels, videos, and images. Even if all of these media types relate to the exact same theme, they will come across as being different since they are in different formats. You can also try mixing up the content itself, posting plain photos, photos with quotes, or even sharing content created by your followers.
Tag Your Posts With Hashtags
If you want your posts to get discovered on Instagram, you need to include hashtags. In fact, this is one of the only ways that new followers can discover your content through the Instagram platform.
Including relevant hashtags with your posts helps you connect with people who are interested in that particular type of content. Instagram allows you to include as many as 30 hashtags with each post. As a general rule of thumb, however, it is better to use fewer than that.
If you add too many hashtags, people might think that you are trying to spam the platform. Usually, it is better to focus on anywhere from 5 to 10 hashtags that are closely related to the topic of your photo. Although you will need to experiment to see what works best for your account, including popular hashtags from your industry and lesser-known hashtags that are closely related to your brand is usually the best strategy.
Try To Get Your Followers To Engage
If you want to form a deeper connection with your followers, you may want to try sharing content that they create. To make this work, ask your followers to create photos or videos of themselves using your products. Then, reward the ones that are the most innovative by sharing them with your audience.
This type of marketing is extremely effective. Not only does it help you increase brand awareness but it also allows you to reward your most loyal followers.
Anytime you share content that is generated by your followers, it lets them know that you truly appreciate them. This can make them more loyal to your brand.
Getting them to engage isn’t as tricky as you might think. In fact, all that you need to do is ask them. Consider holding a contest where you reward the post that is the most popular. Everyone is always on the lookout for ways to get something for free. Contests also tap into people’s competitive nature. That means that you shouldn’t have any trouble getting a lot of people to participate.