Month: June 2021

Digital Branding

B2B Brand Recognition Tips to Consider in 2021

Brand awareness creates brand recognition, and brand recognition builds customer loyalty.  When a business customer identifies with another company, they not only buy that company’s products, refusing to ever consider their competitors’ products, but they will also buy their products repeatedly.

If the product lasts a long time, then a business will buy other products that the company makes. Buying that company’s products has become a part of their operation. They rely on that B2B relationship the same way they rely on their board of directors.

With that said, it all starts with establishing excellent brand recognition. While there’s less pressure on B2B enterprises to invest heavily in their brand, that doesn’t mean they’re off the hook. Establishing an identity within the industry remains as essential as doing the same in the consumer market. 

This quick guide will help you increase your understanding of building your company’s B2B brand. Let’s dive in.

Tip #1: Build an Impressive Website  

The first step to building B2B brand awareness is creating a great website that attracts attention and engages visitors. Besides the skillful use of graphics and copy-written content, it should be easy for visitors to understand what service the business offers.   

Take, for instance, the brand recognition needs for a global payroll solutions company. Its homepage should explain its unique selling proposition in the first fold. That way, potential customers can immediately understand how international payroll services can cost-effectively manage the entire payroll of a large organization.  Doing so makes it possible to quickly and accurately compensate employees working in multiple locations.  

Tip #2: Focus on Creating a Good First Impression  

Your advertising materials include brochures, business cards, and stationary.

If these are not well-designed, your company will lose business. You will not impress clients or attract new business partners. That’s why it’s important to search for professional graphic design companies to help create these materials. 

High-quality marketing collateral shows that a business is professional. So, use the best color combinations, card quality, and professional descriptions. 

Also, evaluate the quality of other branding elements to create an excellent first impression. For instance, see if your logos, slogans, and signage align with your brand image. 

Tip #3: Engage in Social Media 

Besides setting up a profile on LinkedIn, Facebook, Twitter, and YouTube, research any other social media platforms your target audience frequents. Social media allows you to engage with prospects, clients, and future business partners. Stay active on these platforms, with regular posts, providing content that shares your expertise. Hire a team to manage your social media presence, ranging from social media managers to graphic designers and writers. 

Tip #4: Publish in Industry Magazines 

Prospects looking for business services often read these for industry news and to discover new products or services. Consider publishing guest posts in these magazines, offering invaluable advice on business-building strategies. 

It might also be possible to arrange an interview for your company. Speak to the editor about what makes your company unique and share the founder’s story. If you can intrigue the editor, they might send a staff writer over to interview the top executives in the company. Additionally, advertise your services because your target audience will be reading them.  

Tip #5: Create an Email Newsletter  

Despite the growing number of new marketing methods available online, email marketing remains one of the best ways to build a business-to-business relationship. While other marketing trends rise and fall, email continues to help build relationships between companies and their clients.

Here are a few ways to get your emails read rather than ignored when they arrive in your subscribers’ inboxes: 

* Offer great value, providing information that will help your readers to improve their business. 

* Since readers are quick to discern sales pitches pretending to impart information, offer accurate information that makes a difference. 

* It’s okay to make sales pitches, but do it with discernment, rather than trying to get the reader to buy your product at every opportunity. 

* Hire an email copywriting professional to write your email sequences. 

Brand awareness sets your company apart from your competitors. Differentiate what makes your company unique and explain how this uniqueness positions your company to get things done better and faster.

Uncategorized

E-commerce Security 2021: Alternative of Google reCaptcha

hCaptcha…. ummmmm….. sounds different right? Some might have heard about it but do not know what it is. In simple terms, hCaptcha is an E-commerce security software for bot and spam detection.

Now, you will be thinking you already have reCaptchas for bots and spammers. Well, in this article I will clear you out all about What is hCaptcha? How does it work? Is it safe? Is it better than reCaptcha?

E-commerce security is the major concern for online business owners. Spam and bots affect E-commerce websites adversely. They misuse your site data and hence, you lose the trust of your customers. E-commerce merchants are always in search of protecting their websites from these spammers.

Among the many options available to protect your website from spam attacks, Captchas are one of them. Captchas help you to prevent spams and bots from entering your online store. Completely Automated Public Turing-test to tell Computers and Humans Apart (CAPTCHA) keeps spams and bots away from the website. CAPTCHA recognizes humans and stops spam bots from entering the website.

What is Google reCaptcha?

Initially, people used distorted images with alphabets and numbers on the registration form, checkout page, and login page to prevent spammers from entering the website. With the advancement in technology, spammers and bots got smarter and this technique would no longer prevent them.

Image Source: Nabtron

Later on, with “identify a thing”, the user has to solve the challenge, where it provides a grid of nine pictures and the user has to select appropriate images in order to move ahead.

Image source: Terence Eden

Then after Google bought the reCaptcha and offered a high level of security simplifying the process for users. The user just needs to tick the checkbox “I’m not a robot” without brainstorming to solve the questions. People liked it as the process became faster for them. Plus, it provided a greater level of security.

Image source: Google Developers

Google provides reCaptcha service for free in exchange for user data. Every time a user solves a puzzle, Google gets information about the user’s behavior, what site is being visited.

The latest version of Google reCaptcha is Invisible reCaptcha. With invisible reCaptcha, “I’m not a robot”, the dialog box was even removed and the user was not prompted with any question to solve or perform any task. It tracks user behavior without any user interaction.

What is hCaptcha?

hCaptcha is a complete alternative to Google reCaptcha, owned by Intuition Machines. It is basically the same as reCaptcha with some major benefits. hCaptcha is a blocking tool for bots and spammers to enter your E-commerce websites. hCaptcha offers a high level of security and protects websites from spam and bots. It accurately identifies what is safe and what is a risk for the website. It provides challenges that are difficult for bots to solve but easy for humans.

Image Source: MageComp

Benefits of hCaptcha

Along with, security hCaptcha offers other benefits for E-commerce websites. Let us figure out what hCaptcha has to offer

  • hCaptcha provides security from spam and bots to enter the website.
  • It provides privacy to the user’s personal information.
  • It allows earning money when a user solves a puzzle. The money is received in the virtual form known as Human Tokens which can be used for image classification or given as charity.
  • Users of your site will be able to see the charity work you are doing, increasing your site’s reputation. 
  • hCaptcha provides easy tasks to humans consuming less time.
  • They classify the images and sell back the image classification service to others without binding the personal information of the website visitors.

Is hCaptcha safe?

With hCaptcha, you need not worry about spam, bots, or malicious factors affecting your website. Your website visitors get more privacy if hCaptcha is running on your site. The service providers get an image classification service. You get an incentive with which you can buy services or donate to charities like Wikimedia Foundation. 

Moving from reCaptcha to hCaptcha is like a walk in the park. You simply need to perform 3 simple steps which will cost you less than even 30 minutes. Thus, migrating from reCaptcha to hCaptcha is a stress-free easy-peasy task. 

hCaptcha vs reCaptcha

reCaptcha is being used by millions of people around the world. But the major problem with reCaptcha is, it breaches privacy policies. This problem is solved with hCaptcha. The user’s personal information is safe with hCaptcha. Apart from security, hCaptcha benefits the user as well as the website owners. hCaptcha is not managed by an ad service, hence there is no violation of user information.

Is hCaptcha better than reCaptcha?

Google is becoming less effective in figuring out bots and spam. For this reason, it is better to find an alternative for it. hCaptcha is the new arrival in the spam-preventing area. hCaptcha classifies the images without selling the personal information of the users. hCaptcha provides a small incentive for image classification which the owners can donate as charity. Looking at the positive sides of hCaptcha, yes it is better than reCaptcha.

Final Words:

In a dilemma whether to switch to hCaptcha or not? I must say it’s a pretty good idea to switch to hCaptcha for preventing bots and spam. Integrate Magento 2 hCaptcha Extension and safeguard your store from bots and spammers by increasing the customer experience of the store.

Flipping from reCaptcha to hCaptcha is a matter of minutes by keeping the personal information of the users secure. hCaptcha offers straightforward, effortless, and authentic bot detection making it easy for humans.

Author Bio: Zoya Scoot is a Hubspot Certified Inbound Marketing Specialist and Content Marketer at MageComp. With her exceptional research work on Magento, she has helpes MageComp to grow in many ways. Some of her articles are featured on Google SERPs, which drives lots of visitors.

How Webinars Can Benefit Nonprofit Branding? Free Tips & Advice.
Digital Branding

Should Your Business Start a Branded Podcast?

You’ve probably listened to some of the popular business-sponsored podcasts out there. Filled with valuable tips and insights, you might even give their company a try when in need of their products or services. But is creating a podcast worth the time and effort? Will it pay off in additional revenue for your company?

 

Edison Research released The Infinite Dial report, indicating around 78% of Americans are familiar with podcasting. The number represents a 10 million person increase in a short twelve-month window. Approximately 57% say they’ve listened to a podcast recently.

Benefits of a Branded Podcast

You’ll discover many benefits to starting a branded podcast and tying it into your business. You’ve likely heard a similar model on local radio stations on your AM dial. A garden center starts a show on Saturday mornings and answers questions about the best plants for the area. A real estate agent answers questions about buying and selling real estate.

 

Some of the benefits of a branded podcast include:

 

  • Greater name recognition
  • Free advertising
  • Establishing yourself as an authority in your industry
  • Reaching new listeners you otherwise wouldn’t have reached
  • Engaging your current audience

 

Ready to dip your toes into the water of a broad listening audience? Here are some things to keep in mind as you create your branded podcast for your business.

1. Choose a Topic

First, you must select a topic related to your industry. You don’t want the focus to be too narrow or too broad. For example, if you run a plumbing company, you don’t want to choose a narrow subject like PVC pipe, but you also don’t want to choose water. Instead, you might go with an issue such as solving home plumbing problems.

 

See what other podcasts cover similar issues and find a unique angle for your show. What do you want to be known for? Whatever your specializations and areas of expertise, you can likely turn your knowledge into a show.

2. Invest in Equipment

Unless you want your show to sound like you recorded it in your mother’s basement, you need a few pieces of equipment. Find a small space where the sound doesn’t reverberate, such as an enclosed office or small utility room. Add coverings on the floors and walls to reduce the echo.

 

Acoustic panels can limit reverberation, and noise absorption materials improve overall sound quality and reduce background noise. You can take almost any space and boost the sound quality by 50% or more with the right mix of materials.

 

You’ll also need a high-quality microphone. There are numerous ones on the market. Choose the one you feel comfortable with, read reviews carefully and make the investment in something you can use long-term for your podcast.

3. Collect Great Stories

The last thing you want is a boring podcast. If you solely rely on callers, you may have a show where no one phones in. If you just share facts, people will quickly grow disinterested. Instead, think about stories that illustrate your main points for each show.

 

The plumbing company might share a particularly complex problem one of its customers faced. They’d explain the age of the home, the issue they dealt with and how they solved it. After sharing the story, the audience is ready to hear tips to solve their problems.

4. Research Your Audience

Your ideal audience is the same people who buy your product or services. Do some market research on them to see what their greatest needs might be. Once you fully understand their pain points, you can address them in your podcasts.

 

After you’ve gained a few listeners, you can survey them to find out what topics they want you to cover. Send out a survey and allow room for customized feedback. You’ll learn a lot by tapping into your audience.

5. Market Your Show

According to Podcast Insights, there are around two million podcasts. The number varies from year to year, but you have a ton of competition. People can choose to spend their time listening to any show they desire. Why should they listen to yours?

 

You must market your podcast. Announce it on social media, list it on podcast repositories, make sure it’s in enough formats to attract a wide audience. On your show, ask people to tell others about you. Building your audience won’t happen overnight, but you’ll start gaining momentum if you offer consistent quality.

6. Don’t Spam Your Listeners

When you think of a branded podcast, you might think you should mention your show as often as possible. Unfortunately, too much self-promotion is a real turn-off to listeners and may have the opposite effect of them feeling spammed.

 

Instead, keep your mentions of your business light. You can announce who you are and your company when you introduce yourself. It’s okay to share personal experiences throughout the show but word it generically.

 

For example, you might say, “We once had a customer who needed pipes run for a new build, but no one could get into the house due to a huge snake we were all scared of.” Such wording indicates you have experience and you own a business but isn’t as spammy as saying, “ABC Plumbing once had a customer…”

 

It is also appropriate to mention your company at the end of your podcast and let listeners know you’re there for all their needs in your industry. People don’t mind you doing some light advertising.

Invest in Your Podcast

Podcasting isn’t a fast way to build leads, but it is a steady method that adds to your authority in the field. Anything you invest in your efforts today pays off in the future. You may want to consult with experts on podcasting, hire someone to do editing and market more than you initially intended. A little effort on the front-end pays off in a bigger audience on the back-end.

 

 

 

Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

 

 

SaaS Branding

How to Get More Customers

Every business needs a constant stream of customers. Without plenty of satisfied customers, you won’t have a business, regardless of how well everything else in your business works. 

If you don’t attract enough customers after you launch your business, then your business will flounder, failing to flourish. And if your volume of your customers drops after you’ve established your business, then your business might close when revenues drop below operating costs. 

While the value of getting plenty of customers is obvious to every business, many businesses often lose sight of this goal, distracted by internal business concerns.

Small business owners, in particular, are more likely to lose track of the value of growing their customer list because they are often overwhelmed by so many other aspects of business tugging at their attention.  

Fortunately, customer acquisition is not complex, and here are three simple strategies to ensure your business always has more than enough customers to thrive:

Get Direct Leads 

If you are a contractor, for example, you can pre-buy business leads from a contractor locator service like Networx. Networx leads are available in real time. As soon as they secure a qualified lead, they will then pass the job to you as one of their qualified affiliate contractors. You won’t have to go through endless negotiations with the customer to win the contract.

Improve Conversions 

When your business attracts targeted leads, then your sales will soar. If a high volume of traffic doesn’t trigger a large spike in sales, then review your customer conversion process.  

If you’re not sure how to gauge customer conversion rates, then hire a business consultant who can figure out a better mechanism, strategy, technique, or policy to turn prospects into customers. 

Consider Rebranding

If your business once had a lot of customers but now struggles to attract enough interest in its products or services, your branding may be archaic, no longer relevant.

That could happen for many possible reasons:

  • corporate reputation issues,
  • change in market conditions,
  • a surge of fierce new competitors who are offering better quality products or services at a lower cost, or
  • change in the needs or wants of your target audience.  

If you suspect that you’ve lost your market share because your brand has lost some of its appeal, then consider rebranding.

Rebranding isn’t as simple as designing a new logo, coming up with a snappier slogan, or building a trendier website. Rebranding goes deeper. It’s a sea change. Rebranding goes beyond a new look and feel. It reflects your company’s new approach to market conditions. 

You can decide exactly how to rebrand by monitoring audience preferences to understand what change in direction to make.  

Upgrade Customer Service  

There’s no point in spending time and energy acquiring new customers if you lose existing customers at a steady rate. It’s not enough to just acquire new customers, you also need return business from loyal customers.

Since the cost of acquiring a new customer is so high, you are wasting money if you have no strategies in place to build customer loyalty. Your revenues will take a hit if you don’t address the issue of a high turnover in customers.

You can improve customer service by reviewing customer touchpoints. 

Make a list of things to test and tweak:

  • enhance customer interactions,
  • update dysfunctional customer service policies, or
  • get your staff more engaged in customer satisfaction. 

If you don’t have a clue about the quality of your customer service, ask your customers directly. Use survey tools to get customer feedback. 

Troubleshoot Your Customer Acquisition Process

If your business is not doing well, troubleshoot why you don’t have enough customers. Review how you acquire customers and try new marketing strategies to get customers.

Digital Branding

Make Your Brand Stand Out As You Get Back to Work Post-Pandemic in 2021

2021 is going to be a good year for business. People are going back to work, all businesses can be open in some fashion, and people are starting to operate like “normal” once again. A lot of changes were made to help businesses stay afloat in 2020, and while some of these are no longer necessary, they have helped businesses develop a healthy set of protocols.

More In-Person Meetings

Some people love to meet in person. Getting your team back together and meeting with clients in real life is a great way to make your brand stand out. These connections are invaluable for your business going forward. It doesn’t mean you have to get rid of virtual meetings, just that you can now offer both. Training sessions, team building, and more can all happen in-person in some places now, and if your team is willing, then go for it.

Going to The Office or Not

Maybe pre-pandemic you were against remote working. But when 2020 hit you realized the only way to get work done was to allow people to work from home. Seeing how well it worked, you can offer your staff options. Flexible options are a great way to help your brand stand out. You no longer need to be so strict about only working in the office if people are getting the work done at home. But, for those who miss the spontaneous collaboration and impromptu meetings, getting back to the office is vital.

In-Person Interviews

Virtual interviews worked well when needed, but going back to in-person interviews can help your brand stand out. For people who like to interact in real life, get a feel for the office, and get a sense of the job, in-person interviews are valuable.

Flexible Options

It’s important to be mindful of other people’s needs. Your brand can stand out if you offer different options to your clients. Maybe you are used to meeting at coffee shops or in the office. If a client would prefer an outdoor meeting because they feel more comfortable, it’s a good thing to offer that as well. Additionally, we all know that Zoom and other video meetings were very popular in 2020. It might be a good idea to offer this as an option to your clients who are slowly getting out again and aren’t yet comfortable meeting face-to-face.

COVID Precautions

People want to know what precautions you are taking. What does your office cleaning schedule look like? How will you handle employees who are sick? Will you require masks or social distancing? Do you clean in between clients? All of these policies may be relaxed now, but it doesn’t mean that they completely go away. Communicating to your staff and customers what you’re doing will help create buyer confidence in you and your services and products. Be transparent when necessary and share what you can.

HR Policies

Having clear policies can help your brand stand out. When you can be transparent about things like credit checks and a background check for job opportunities within your company it creates trust from the start. While some of this is internal, there are external facing HR policies that can give people a good impression of your company. Often applicants never hear back if they aren’t selected for a job. This is one area that can be improved upon. Post-pandemic policies can also include being upfront about whether a job can be remote or if it must be in the office. Many people love the flexibility of working from home, so a good policy on that would be very helpful.

Social Media

We all know that social media is great for your brand. Make sure you are using the right platforms and that you are connecting in real ways. Videos, podcasts, and even photos all help create engaging content for your followers. Treat all of them as people in your pipeline. Your social media should serve your vision and your brand values. But remember it’s a tool to help you gain more business and build trust around the products you create. Your brand will stand out if you share how you’re moving forward from the pandemic in 2021.

Accounting flexjob
Digital Branding

Master Data Management Will Help Your Business Grow

Data is becoming one of the most valuable resources in the world. People say that it is the new oil, but this is more theoretical than it is literal. The worth of the world’s data is in the billions. While most of the data out there is owned by large companies, this will likely change. Data is like a new currency. Information helps businesses learn about their target marketing demographics, innovate their business model, and pivot by revealing new directions to go in. Since it is so valuable and useful, master data management is integral not just to have a successful tech business but to understand the economy of the future.

What is Master Data?

Master data is the narrowed down version of all your data. It is what you use to analyze numbers and information with software systems. That’s why it’s important to both store the data carefully and understand how it will be useful to you. With such large numbers of data, it requires a lot of time and energy to make the most out of the information available to a particular entity. Entire business models are based on master data. It can inform the marketing and business trajectory. Not only is it extremely useful, it can be sold for large swaths of money.

Different Forms of Data

In order to use data to its fullest advantage, you need to understand it. This is why knowing about the six forms of data you can utilize. First is unstructured data, which comes from the internet such as emails, online articles, PDF files, and other forms of digital information. It is, of course, unstructured, but the ways people use unstructured data will multiple over the years.

Transactional data refers to a company’s transactions that can either be monetary or non-monetary. Of course the obvious forms of transactional data are invoices, sales, deliveries, and other transactions. It is a unit-level data that can be very informative in operations.

Metadata is data about data. It gives all the information related to the piece of data, the link, where it is stored, and more. While metadata comes in a lot of forms like reports, documents, columns in databases, log files, and configurations, it is sometimes extraneous material but sometimes it is very useful.

Hierarchical data stores how different sets of data relate to each other. It can be stored in an accounting system or as company organizational structures and product lines. Sometimes called “super master data management,” it’s pivotal to understand and discover new relationships.

Finally, reference data, also known as external data, is information that exists outside the company. It can be shared across transactional objects like countries, currencies, and time zones. This information can be paramount in marketing and other business decisions.

Improve Your Business

There are countless ways for you to improve your business with data. Not only will you be able to market your business better, you could change your whole company trajectory. You can sell data to other companies and make a lot of money. You will learn about your customers and new target demographics you can advertise to them. Since it is so versatile, there is no wonder why data will become one of the most valuable and sought-after resources.

Data in the Future

It is just the beginning of data’s explosion. It is now the basis of social media and tech companies who have become some of the largest businesses in the world. Smaller companies will get into this game as well. It doesn’t matter what your business is, the odds are it exists primarily online to market itself and promote its products or services.

Information that improves these structures will be sold for billions of dollars around the world. Of course there are ethical issues. Most people don’t read the terms and conditions found on social media and other websites. Their data is harvested and sold to others who will use it for their own gain. It is going to be an issue of debate for years to come, but it is just getting started. Businesses everywhere want a piece of the money that can be made with data. 

Ryan Beitler is a writer, journalist, and blogger who has written about tech for various publications.

Digital Branding

Effect of a Good Chief Marketing Officer on Your Business

If you’re looking to hire a chief marketing officer (CMO), you probably have scanned a lot, even the occasional project manager resume; a short perspective on what you’re looking for, right? It might be frustrating and makes you want to hire anyone. But if your choice of CMO doesn’t work out, it might affect your business negatively.

Taking out information from a perfect marketing officer resume, here are a few things that a good CMO can do for your business.

A CMO does good market research and data interpretation.

Corporate Finance Institute said that a CMO does research which means gathering important information about your company’s target market. One example is what your target customer thinks about your product. Another is if the competition is meeting the needs of the customer better than your company.

The CMO gathers this data using multiple ways, like surveys and focus group discussions. The CMO will then put together the data, interpret the results, and present it to the company executives. A good CMO will be good at putting together this information and make it understandable. Without this data, your company will be blind as to whether your products are doing well.

A CMO develops a good marketing plan.

A CMO’s main mission is to make sure the company grows and that sales and revenue increase. To do that, the CMO comes up with a complete and very detailed marketing plan. One part of the marketing plan will increase your target customers’ recognition of your brand. Another part is ways that will help you get advantages over your competition.

Without good CMOs and comprehensive marketing plans, it will be hard for your company to know what to do. That marketing plan will dictate how you will brand your products, advertise them, and so on. It will be hard to make money without a plan. It’s a given, but be sure to check out your candidate’s skills regarding this in their chief marketing officer resume.

A CMO connects the corporation with the customer.

Sometimes, companies do not know anything about their customers. They are more focused on making their products better but unless your company connects with your customer, you will not succeed. The CMO is the one who can help with customer focus in your company and stays updated about customer preferences.

The CMO must also be technologically savvy since he or she deals with marketing. With social media and the Internet use very high these days, more data is available to be interpreted, including user experiences when using your company website or app. CMOs understand that customers must always be happy when transacting with your company in whatever way. Otherwise, they will leave and look for similar services elsewhere.

While there have been changes in the hiring process, it is still best to check each applicant’s resume. From there, you can choose the best candidate for your chief marketing officer. Remember not to hire just anybody, as the CMO will seriously impact your business.

Local Branding

Is Your Business Set For Success?

Is your business in a ready-set-go zone? Are you primed for unlimited and unstoppable success? Whether you’re a first-time entrepreneur or seasoned small business owner, you’ll want to prepare to make sure you are set for success. 

To guarantee your business success, keep these 3 tips in mind.

  1. Get Ready for Action

We are working in new ways, in new offices, and in new workspaces. For many entrepreneurs, the shift to working from home is opening up new ideas. This is the time to create a dream workplace that is ready for action. 

But, let’s face it. You might be juggling a budget with the visions of luxury desks, chairs, and options. If you’re working from home and want to have a whole new reality, consider upgrading your office furniture.

Working off the kitchen table, checking emails from the couch, and Zooming from the crawl space under the porch is just not going to cut it. To be thoroughly ready for action, invest in yourself, your work, and your future.

The best part is, a lot of today’s office furnishings are more affordable, sleeker design, and more ergonomic than you’ve ever experienced.

  1. Get Set For Growth

With your home office ready for action, it’s time to look out and about. What kind of media coverage are you getting? Are you all set to get the most positive publicity and media coverage

Many entrepreneurs are so focused on the spreadsheets, project plans, and design details, they forget to look up and out. You don’t want to make that mistake. Instead of waiting for publicity and media to come to you, make a strategic media plan. Use your creativity to connect with reporters, do guest blogs, and offer radio interviews.

With a small investment in your media plan, you can gain a big leap forward in growing your business.

  1. Get In The Go-Zone

Home office set, check. Media coverage plan, check. Hey, you’re doing great. But don’t stop now.

There are many ways to make sure you’re in the ‘go-zone’ for unstoppable success. Among the top three most important priorities, you’ll want to lock down your dream team, invest in your energy, and find a healthy balance. 

Do this, and you’ll be ready for fast success and ongoing growth.

Hire the Best Team

As an entrepreneur, it’s vital to have the best team of creative experts at your side. You want to have people who have skills, strengths and insights that you don’t. This is not always easy, especially if you are used to being a solo hero.

As you’re hiring your team, look for people who you enjoy working with. Strike a balance. Look for people you enjoy being around – as you’ll be working together for long hours, possibly weekends and holidays. 

Also, look for people who will give you candid, honest feedback. You may not always agree on the points, but you do need to have open conversations to be truly collaborative.

Revive Your Energy

Yes, it’s true. The best entrepreneurs know how to refresh their energy, stay enthusiastic, and persist when other people give up. How do they do this? 

Many people rely on classic methods such as exercise, meditation, and getting out in nature. There is no single right way to revive your energy. Yet, there are many ways to explore so you can find the best things that work for you. 

One popular method for staying energized is called forest bathing. This ancient Japanese technique encourages people to spend time amongst tall trees such as Redwoods. In the presence of trees, it’s easier to find a feeling of balance, calm, and ease. 

If you are near a forest, grove, or natural park, you can try out this technique on your own. Track your personal experience to determine if this helps you feel creative, alert, and ready to go.

Balance Work and Play

While many professionals are married to their work, medical experts advise balance. Finding a balance between work and play can be the key to unlock more creativity, health, and ongoing success. 

If you notice that you’re living on your office couch, take stock. Having a social life, connecting with family and friends, and finding your personal balance is what makes work-and-life truly work. 

Wrapping Up

Set up your business for success. Invest in your workspace. Make a media plan. Get in the healthy zone for ongoing success. With a little effort, you’ll reap the benefits of being proactive.

Digital Branding

Improving Your Small Business Status

The year 2020 took a toll on businesses across the states. With vaccines already administered to a good portion of the population and more on the way, states are removing most of the COVID-19 restrictions. This is fantastic news for small business owners. Listed below are a few tips to set you up for an exceptional year in growth. 

Know the Competition

It’s advantageous to know what products and services the competition offers. Thankfully, there are several ways to gain this valuable information. Visit their website and read the story of their humble beginnings and long-term goals. Check for discounts and benefits for using their business and read over their reviews to see what customers like about them and areas where they may need improvement. Once you gather the information you can use it as selling points and guidelines. 

Reviews, Testimonials

Technology is paving the way for the development of more small businesses. However, there are a few drawbacks. Most adults use some type of electronic device whether it’s a cell phone, tablet, or computer, daily. If your service or product is less than satisfactory, people will instantly go on social media and write a bad review. If you perform well or clients enjoy the products, the same happens, only sending positive feedback that benefits you. Encourage customers pleased with the company to visit your website and give either testimonials or post a positive review.

Outsourcing

Unlike large corporations where they have staff in place to handle everything from customer service to payroll, small businesses often have a skinny staff of intelligent and reliable people that wear many hats. One way to gain time better used for marketing is outsourcing. 

Outsourcing puts the responsibility of a service in the hands of a third party. Today more small business owners are using companies for payroll, accounting, and IT management. E-commerce businesses are also using 3PL consulting companies to lower costs and improve logistics management. 

Social Media

Social media is not new to marketing for small business owners. All too often they misuse it. Instead of maintaining fresh content, many simply set up a presence for the business and then walk away. Social media is essential to reaching a large audience any time day or night. If any changes occur in the business such as the introduction of a new service or product, or you change your address, make sure you add that information to your social media page. It’s also essential to have valuable content on your website so that when potential customers visit they make a sale. 

Customer Retention

It’s not enough to make a sale. What gives your company the upper edge is customer loyalty. Think about it. You can bring in all the new business you want but if they make one sale and are done, you’ll never increase your bottom line. Loyal customers will offer your name to anyone they know. This creates additional sales without the need for a monetary investment. Over time, as your loyal base expands, your need for marketing recedes. Customers aren’t really hard to please. They just want to feel important. Discounts on services and products after a set number purchased, and monthly newsletters giving them a pre-introduction to upcoming promotions, are some ways to achieve it. Some businesses give their customers money for referrals. 

 Face-to-Face

Connecting a business with a person transforms your business from a name to a member of the community. Face-to-face meetings with locals is important. Sponsor a little league team and attend a few games. Host a summer music festival or set up a booth at the local fair. The point is to get customers familiar with you personally. 

Small businesses took a hard hit in 2020 caused by the pandemic. The new year brings much promise for improved earnings. 

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Understanding an SPV Fund: How Do They Help Your Biz?

Nowadays, if you are in business, you need to know everything that will benefit it in one way or the other. This article will learn about SPV (Special Purpose Vehicle) fund and how they help your biz. The whole thing might seem complicated if you have never worked in the financial field. You also might not be sure of how to make the best of SPVs.Read through the article, and you will know everything about the Special Purpose Vehicle fund.

What is an SPV?

With a particular purpose vehicle, you can take risk projects like investments and acquisitions. An SPV serves as a separate legal entity that you create with the parent company.

In the US, for instance, it works as a private limited company. An SPV has its assets, balance sheets, and liabilities. Once you create an SPV, it will operate as a separate company.

Why would your business need an SPV fund?

SPVs come with their risks, just like any other trade. To avoid some of the risks from happening, you have to be as honest as possible with your balance sheet statements. Here are some of the reasons your business might need an SPV fund.

1. To reduce risks

Managing a business means you know how to handle the risks that come with the business. For instance, your creditors might find loopholes to take your business assets. If you have an SPV, it will operate as a separate company, which means your bad debts won’t affect it.

However, even as you cushion your business from risks, you must be candid with your SPV statements. Unless you do that, since it is also a company, it might cross the legal line. Your SPV might then get sued and collapse due to implications related to dishonesty.

2. Protection from bankruptcy

Your parent business may have other branches in different locations. Since they all operate as a single company, bankruptcy can cripple them if it strikes. To prevent that from happening, you should consider having an SPV.

A particular purpose vehicle keeps your business safe financially. The SPV runs as a separate entity. That means it will keep running even if some parts of your company are financially down. You will still be able to raise money to support and stabilize the parent business.

3. To expand your business

Every entrepreneur wants to expand their business at some point. If your company is doing well, the best you can do is expand the market to increase profits. However, such operations come with a range of risks that might affect your entire company.

To keep your company safe from the financial implications of expanding it, you will need to come up with an SPV. That way, even if the company fails in its operation, most of your assets will still be intact. You will still be able to run your business as you find better ways to expand your company in the future.

4. To enable investment

Did you know that you can create SPVs to secure loans? If you are short of funds to increase your investments, you might want to consider SPV funds. With the help of an expert, you can create special purpose vehicles to enhance inventory.

If you qualify for enough loans, you can start other branches to gain a strong market presence. Note that your financial expert will show you how to secure a loan with an SPV. Even if you manage to get the funds, you must repay your loan based on the terms stated in the contract. Unless you do that, your SPV might face legal action.

Closing thoughts

You are free to close the SPV at any time. But once you do that, your company will take back its assets, and they will be susceptible to risks. Also, closing the SPV will affect the balance sheet of your parent company.

If you are a less seasoned investor, you need to learn first and invest in the right company. Besides, know all the risks associated with opening an SPV and how to overcome them. Once you have decided that an SPV is the best option, seek help from an experienced individual. They will help you develop one at affordable rates and without putting your parent company at risk.

Would you like experts to help you with further understanding of SPVs? Then, contact us today, and we will ease the tension for you.