Month: February 2022

Rebranding
Personal Branding

How to Rebrand Yourself in 2022

From time to time, we can all feel in need of a makeover, a style overhaul, or just all over “Glow-up”. Whilst we may think that just because we are not famous or have over 10k Instagram followers, that is not necessary that we brand ourselves. However, in the modern world, anyone can find and see what you are about in a couple of clicks, so you must understand and establish your brand.

The start of the new year can make you reassess yourself and how others perceive you, and whilst there is simply no escaping the digital space in 2022, it is essential that when people look you up online, you put your best “digital” foot forward.

“So where do I start?”. A personal branding course is a great starting point, but if you are looking for some quick and easy tips on how you can rebrand yourself in 2022, we have come up with some tips to get you started.

Search Inwards

Whilst this may sound like a cliché from a therapy session, you need to have a strong understanding of the person you are (or, in some cases, the person you want to be seen as). Ask yourself, What are your core values? Are your goals aligned with the person you are becoming? What are today’s issues that I genuinely care about?

Do Your Research

After you’ve clarified what it is that makes you, you. It is crucial that you also gain an understanding of who needs you. Who are the people your product, service, or skills will help, and where online can you target them.

Highlight What Makes You Special

Another cliche that bears trues is that you need to stand out from the crowd. What makes you different from everyone else, and what can you do better, faster, stronger than anyone else. Find your strengths, then make sure that you are highlighting them.

Also, Think about what you want to be known for in your industry. If you have a niche, niche it again, and niche some more, make what you do irreplaceable and highly sought after.

Keep Social

The first place people check is your social media, so ensure that it is fundamental that you make a good first impression. Ensure that your profile picture is a consistent and well-lit professional photo. Also, ensure that your contact information is accurate and has an impactful opening headline statement. Utilize all tools available on your page — each touchpoint is a potential opportunity.

Create, Share, Like & Comment

Comments

The comment section is being displayed

If you are hoping to get noticed, you need to be part of the conversation. Produce content that you are excited and passionate about and create content towards your end goal. If you are branding yourself as an expert on a specific topic/area, answer the most popular question to not only engage with your audience but garner attention. Don’t be afraid to jump on trending topics as well.

If we learned anything in 2021, it is that no one knows what can happen next. However, we can control what we choose to share and put out into the world. So start building a better personal brand today and start showing the world your best self.

Optimize with off-page SEO
Digital Branding

How SEO Copywriting Services Help Your Business Grow 

SEO copywriting services are not just for digital marketers. They can be used by anyone who needs to improve their online presence.

The benefits of using SEO copywriting services include increased visibility and traffic, better search engine rankings, and more conversions.

SEO copywriters use keywords that are relevant to the business or brand in order to increase visibility and traffic on search engines. They also use compelling headlines which have a clear call-to-action for visitors looking for information about the product or service being offered.

Optimize with off-page SEO

SEO Copywriting Services and How They are Reducing Costs for Businesses

SEO copywriting services are a good way to get your message out to the world. They help you reach potential customers with your message and provide a competitive edge in the market.

More importantly, according to Hubspot, leads that you get from organic search have a significantly higher close rate – 14.6%, while outbound leads have a close rate of 1.7%. 

The cost of these services is also significantly lower than hiring a full-time writer, which is especially important for small businesses that cannot afford to hire expensive writers.

SEO copywriting services are becoming more popular as they help companies to reduce costs and increase visibility.

The benefits of using SEO copywriting services include:

  • Reduced cost for getting new leads and clients
  • Increased visibility on search engines
  • Improved website rankings
  • Increased brand awareness

No wonder why more and more businesses want to turn to professional SEO copywriters. 

Content is king in websites

How to Find the Best SEO Copywriters for Your Business

The most important factor when hiring an SEO copywriter is to know what you want in your content. You should be clear about the tone, style, and keywords that you want to rank for.

There are many SEO copywriters out there but only a few of them are worth hiring. The best way to find the right one is by looking at their portfolio and checking their previous work.

Of course, there are different ways how you can find skilled and talented SEO copywriters. 

For example, if you have a lot of time and want to save money, you can go to sites like UpWork or Linkedin and start searching for writers on your own. However, the cons of this approach is that it’s time-consuming and involves a lot of hassle. You are likely to hire both bad and good writers and go through the selection process on your own. 

Alternatively, you can hire a professional content marketing agency that will do the heavy lifting for you. 

For example, keyword research is super important when it comes to SEO copywriting. And the benefit of working with an agency is that it can identify what keywords your business needs to be visible in the search engine results pages, find SEO writers for your project, take care of the selection process of writers, create assignments for them and manage them for you.  

In this case, you don’t have to bother your head with how to do keyword research or how to explain to writers how to use those keywords in your content. There is no need to spend time and focus on managing writers. 

Chasing freelancers can be a really tedious thing. On the other hand, you need to be ready to pay higher rates for these benefits. 

Press releases through social media

Start Using an SEO Copywriter Today to Supercharge Your Business Growth

SEO copywriters can help you reach more potential customers and grow your business. They can help with the content marketing strategy and provide valuable insights into how to improve your website’s visibility with search engines.

SEO copywriters are a smart investment for any business. 

Bio:

Ivan Boiko, CMO at ContentAdore. I love to write and speak, but I also love to listen. Every day we listen to the needs of agencies, brands, and companies. We help them create better content for their audience in 30+ languages, attract more customers, and grow their businesses faster. If you’re interested in working with us, we’d love to hear from you!

Legal Branding

5 Proven Hacks to Scale Your Small Business in 2022

Scaling a small business is daunting because such organizations run short of budgets and resources. A lack of experience is another reason for entrepreneurs falling short of the targets and timelines they visualize at the start. External factors like market uncertainties and competition can make the challenge more daunting. But you will expect to grow down the line, no matter what it takes. Fortunately, there are ways to achieve growth despite constraints and limitations. All you need is the right approach and mindset, and you can get ahead of your competitors. Here are some proven hacks you can follow to scale your small business in 2022.

Keep realistic targets

The secret to growing your small business successfully and sustainably lies in keeping realistic targets. You cannot expect to jump from being a small company to a multi-billion conglomerate in a couple of years. Think realistically, and project achievable targets and timelines to scale. You are more likely to succeed and keep the momentum going with this approach. 

Build the right team

Most American entrepreneurs realize the value of building strong teams. Employees are critical to the success of an organization, so you must hire the best people from the start. Invest in a team of people with multidisciplinary skill sets and diverse talents. They are an asset for a startup and support your business as you scale eventually. They can adapt easily and step into new roles effortlessly. 

Embrace technology smartly

Computer

A man is using innovative software on his laptop to help the development of the business

Innovation is the mainstay of growth in pandemic times. If you want to keep your business on the right track, you must embrace technology. Investing in software applications can help you sustain and thrive. But you cannot hire an in-house team to create one, considering your tight budgets. Fortunately, you can pick the outsourcing model for it. Most American companies opt for Software Outsourcing LATAM to fit development costs in their budget. Find a reliable partner to help you scale with technology smartly.

Make sure you are ready to scale up

Scaling up is never easy, as things can begin to creak. Your flaws may keep you from adapting to the needs of growth. Flaws may surface in your IT system, processes, team, and cash flow if your business is not ready. The best way to prevent such problems is to fine-tune things before beginning the transition. Make sure your systems and processes are robust, and people are trained to bear the load of the change. 

Retain your values

Things often change massively during the growth stage. As a business owner, you may have to focus your time and attention on many things. It is easy to overlook your values, such as focusing on customer satisfaction and looking after your employees. However, these factors make you stand apart, so you must stick with them. Your values should not suffer even as you scale. 

Scaling your small business is not as challenging as you think. You need to pick the right path to growth and success and stay true to what your business stands for. Build a great team, and you have the perfect mix for growth in 2022 and beyond. 

 

Author Bio:

This article is improvised by Keith Edwards. He is a professional writer and contributes his experience to Submitcore. He has worked with different companies and is passionate about his work. His expertise includes IoT and Business along with industrial technologies.