From time to time, we can all feel in need of a makeover, a style overhaul, or just all over “Glow-up”. Whilst we may think that just because we are not famous or have over 10k Instagram followers, that is not necessary that we brand ourselves. However, in the modern world, anyone can find and see what you are about in a couple of clicks, so you must understand and establish your brand.
The start of the new year can make you reassess yourself and how others perceive you, and whilst there is simply no escaping the digital space in 2022, it is essential that when people look you up online, you put your best “digital” foot forward.
“So where do I start?”. A personal branding course is a great starting point, but if you are looking for some quick and easy tips on how you can rebrand yourself in 2022, we have come up with some tips to get you started.
Whilst this may sound like a cliché from a therapy session, you need to have a strong understanding of the person you are (or, in some cases, the person you want to be seen as). Ask yourself, What are your core values? Are your goals aligned with the person you are becoming? What are today’s issues that I genuinely care about?
Do Your Research
After you’ve clarified what it is that makes you, you. It is crucial that you also gain an understanding of who needs you. Who are the people your product, service, or skills will help, and where online can you target them.
Highlight What Makes You Special
Another cliche that bears trues is that you need to stand out from the crowd. What makes you different from everyone else, and what can you do better, faster, stronger than anyone else. Find your strengths, then make sure that you are highlighting them.
Also, Think about what you want to be known for in your industry. If you have a niche, niche it again, and niche some more, make what you do irreplaceable and highly sought after.
The first place people check is your social media, so ensure that it is fundamental that you make a good first impression. Ensure that your profile picture is a consistent and well-lit professional photo. Also, ensure that your contact information is accurate and has an impactful opening headline statement. Utilize all tools available on your page — each touchpoint is a potential opportunity.
Create, Share, Like & Comment
If you are hoping to get noticed, you need to be part of the conversation. Produce content that you are excited and passionate about and create content towards your end goal. If you are branding yourself as an expert on a specific topic/area, answer the most popular question to not only engage with your audience but garner attention. Don’t be afraid to jump on trending topics as well.
If we learned anything in 2021, it is that no one knows what can happen next. However, we can control what we choose to share and put out into the world. So start building a better personal brand today and start showing the world your best self.