All posts by Steven Roberts

Digital Branding

Is Domain Flipping Worthwhile?

Let’s say you’ve decided to launch a music site for which you want the domain name HotBeats.com. You run a domain search and find it available for sale at $106,600. A domain flipper hoping someone with deep pockets will come along is holding it. Seeing this, you’re now questioning your decision to launch a music site at all.

Hey, if all you need to do to make a quick $106k is think up a domain name and wait for somebody to want it, why should you put any energy into actually building out a site? That’s a good question. But we have to ask: Is domain flipping worthwhile?

Is It Ethical?

You’ll find many opinions on this. Some people consider it the 21st century version of squatting, while others feel it’s no different than investing in undeveloped land and waiting for the suburbs to grow out to their holdings.

If you’re the person who wants to name their site HotBeats.com, you’re probably more than a bit irritated with the owner of the domain name. If you’re the seller, you’re glad you have it and look forward to the day somebody wants it. In an ideal world, maybe people would leave things alone so those who will actually use them could access them readily—but business doesn’t work that way.

Can You Make Money?

When you consider HotBeats.org can be had for $7.99, you really have to wonder why somebody would pony up more than the price of a Porsche 911 Carrera, for the .COM. Honestly, the potential website buyer could achieve the same result with a .ORG or a .TODAY for less than the price of a gallon of gas for the car.

With that said, someone is likely to come along eventually and want it enough to negotiate for it. Whether it will go for the full $106,000 is anybody’s guess. But with a starting price that high, it won’t be a cheap purchase.

Photo credit https://pixabay.com/en/domain-names-domain-extension-domain-1772242/

Is it an Easy Business?

Theoretically, all you have to do is think up names someone is likely to want, pay the fees, register them—and wait. However, who knows how long that wait will be? Who knows what people are going to want? Who knows if domain names will even continue to be the standard? After all, with social media in its ascendancy, user handles might supplant domain names at some point. Who really knows?

Of course, that’s just part of being in business. Every potential reward entails a degree of risk. The trick is to minimize risk and maximize the reward.

The Bottom Line

Like so many other industries, a few people are making good money doing it, many are making some money doing it and most are making no money doing it. With that said, if you’re just looking for a clever name for your site and you genuinely want to add value to the world, domain flipping is probably not considered worthwhile to you.

The good news is there are lots of good domain names still out there at reasonable prices. All you have to do is be diligent about your domain search.

Digital Branding

The Importance of Personalization in E-commerce Industry – Tailored for your Customer

 

‘’ Men are like wine – Some turn to vinegar, but the best improve with age‘’ – Pope John XXIII

Just like wine, personalization has been aging gracefully and has come of age. Today, personalization has become contextual and is heavily leveraged by data. User experience in Human Computer Interaction will be divergent in the near future as the Artificial Intelligence which we interact with becomes more aware of the context of interactions. Presently, using purchase histories, the algorithm suggests items for buying products based on the customer’s buying and behavior pattern analysis.

According to a study, approximate 65% were sent an email from a brand. Out of those of 65%, 82% opened the email as the subject line was customized.

 

Marketers are hacking this simple marketing trick to improve conversion rates. Marketers who correlate impact of personalization on conversion rate see an average rise of approximate 19% in online sales. Most companies make personalization a top priority.

Today, personalization can be done at multiple channels and customer touch points through CRM tools. Consumers know that they are being tracked online for marketing purposes and they react positively for personalized experiences. A recent poll on what activities consumers online are likely to indulge on websites that personalize their experiences shows that approximately 50% would come back to the website and 46% would buy products and services from the website.

As the stats echo personalization is required for creating brand affinity and loyalty. Personalization provides meaningful experiences to consumers at every touch point. Data is a key enabler and a powerful predictor of customer’s daily activities and acts as a template for gaining useful insights.

E-commerce websites have been incorporated with semantics enhanced strategies and time aware recommendations. Most companies keep personalization as their top priority. However, they fail to implement it because of multiple user interfaces, pricing policies, and customized check out methodologies.

Psychological effects such as emotions and attention along with the change of perceptions can be triggered through visually appealing user interfaces and layouts. This is a great guide on marketing and engaging with a distracted customer. So why do people crave for personalized products?

According to me, personalization is something similar to garnishing an already expensive dish. Garnishing is an easy way to ensure the food looks as good as it tastes. Many e-commerce industries provide great customer experiences through an implementation of customer relationship management software.

Service CRM handles personalization so effectively that it brings the spotlight onto the customers and makes them the centre of attraction. When you are getting something focused towards you, it creates a sense of ownership. How many times have you got Goosebumps when your close friend or wife calls you by your first name? Hearing name triggers greater brain activity and more and more organizations are now understanding that addressing and remembering customer names are a key to winning that person over. CRM tools can send automated messages with customer names during wedding anniversary or birthdays.

Some of the other methods that marketers use to create personalization are through programmatic marketing, retargeting, proximity marketing, and consumer owned contents. Using programmatic marketing, buyers are served ads based on their needs and preferences. Retargeting, on the other hand, is a cookie based technology to follow buyers as they move from one website to another. Retargeting helps customers based on their online practices and intentions.

Proximity marketing lets marketers target buyers based on where they visit offline. Consumer owned content may include adding customers Instagram photos after their product purchase or by providing links to customer’s Facebook or Twitter posts.

Personalization reduces information overload on the customer and provides them with internal sense of control. More and more online retailers are allowing customers to customize their products based on their preferences online. Users take delight in designing the products as they have greater flexibility to add colors and accessories. This generates high website engagement.

Customers become the participants in the product development cycle. They are effectively converted from buyers to customer advocates. Custom designs can be created with product personalization software. Some of the highly accepted customizable products online include T-shirts, furniture, laptop skins and posters.

Customer metrics can be procured through service CRM and loyalty programs may be created. Send right emails and messages to the right person at the right time by using service CRM software. No customer wants to feel like a number, they want to feel understood and valued. So, personalized stories based on products can be created. Personal stories can move both the heart and the mind.

‘’The ability to see our lives as stories and share those stories with others is at the core of what it means to be human‘’ – John Capecci and Timothy Cage.

CRM tools can effectively bridge the gap between customer’s preferences and big data as both can be merged for gaining productive insights regarding consumer behavior for targeted marketing strategies. Personalization can be effective paraphernalia for business dominance in the competitive market.

Digital Branding

Healthcare Marketing: Five Google Analytics Features You Should Use

If you are marketing a medical or a healthcare website, the web analytics should be an essential component of your online strategy. And Google Analytics is known to be the most effective tool helping to understand your online audience and to find out what content they enjoy and which platforms they use. It’s also quite handy when it comes to determining their conversion rate. Regardless of the size of your medical practice, introducing Google Analytics to your digital marketing can help you to utilize the use of your budget.

 

More than a half of medical marketing professionals are already using Google Analytics. However, most of them are missing out on the features which may help to transform the online presence, as well as bring even more consumers and profit.

 

Here are five ‘hidden’ features of Google Analytics that only a few people actively use:

  1. Website Search

These days almost every website has a search bar for visitors to find the information they are looking for. The availability of this feature is not only crucial for your website usability but also can help you to understand what information you need to include on your website. And the Site Search feature of Google analytics can help you to retrieve this data. By using this tool, you will be able to find out which products and services are valuable to your visitors, as well as measure your website’s usability.

 

You can enable the Site Search feature in the Admin section of your Google Analytics account. Just follow these steps:

 

  • Go to Admin section
  • Click on “View Settings” under the website you would like to track
  • Scroll down to the bottom of the page
  • Turn the switch on and fill in two fields with the website’s search parameters. Search parameters are the words and phrases that precede a query in your URL.
  • Enter search parameters into the Query Parameter section and everything except specific search terms will be filtered out from your report.

 

If you did this correctly, you would be able to view the search data under the Site Search segment of the Behavior section under your Google Analytics’ account reports.

  1. Weighted Sort

When examining the performance of your website pages, you can quickly sort the Google Analytics table by the number of ‘page views’ and ‘bounce rate.’ You can do it by clicking on the particular heading. Yet, just sorting the table by one attribute of your choice may not give you the full view, since arranging by bounce rate won’t put your pages in order by traffic volume and vice versa.

 

The Weighted Sort feature may help you with that. It allows Google Analytics users to see which pages have both high traffic volume and bounce rate. This information is useful to spot the conversion opportunities you missed. Moreover, it is easy to activate and use Weighted Sort feature. Just click the “Bounce Rate” column header to sort all your rows, and then click on the drop-down menu next to “Sort Type” and select “Weighted” from the list. The first page in the list will have the highest bounce rate as well as page views.

  1. Trackbacks

It is easy to get lost in Google Analytics with its numerous valuable features. Yet, there is a section which is dedicated to social media and can help you to measure its impact on your healthcare website SEO. This function is called ‘Trackbacks’. It helps you to see who engaged with your website content, including blog articles, downloadable content or even with any product page. You can check how many times the same URL linked to your site, as well as separate passive visitors from active (engaged) ones.

 

It is essential to note that whenever you have an opportunity to share your content or to co-sponsor an event, you should also approach it as an excellent opportunity for the link building. Link building is a crucial part of successful healthcare SEO strategy.

  1. Funnel Visualization

The Funnel Visualization feature under Google Analytics helps to analyze the journey of your website visitors. It shows the path of your visitor through the site until they abandoned their original way, visited pages and left the website.

 

The principal focus of the Funnel Visualization feature is measuring the website’s conversion rate. And if you have ‘Goals’ set up, you can monitor what prevents users from reaching your goals, i.e., making a decision, booking an appointment, contacting you or purchasing something. The Funnel Visualization is the way to track which marketing campaigns perform well and which are not. At the same time, it provides a deep understanding of visitors’ drop-offs from the web pages and ways to optimize them for more conversions.

  1. Remarketing Lists

Remarketing is known to be one of the most powerful tactics healthcare marketers should use. And Google Analytics’ Remarketing feature can help you to capture the potential clients who didn’t convert the first time they visited your website. It is used to optimize the message which didn’t work the first time around. Thus, it gives you a second chance to convert website visitors into customers. Moreover, it allows you to spend less on your advertisement.

 

It is essential to note that the Remarketing feature works with Google AdWords accounts. It helps you to create lists of potential customers and target them during your future marketing campaigns. Unfortunately, it is not possible to use this feature without an active Google AdWords account.

 

To turn on this feature, please follow these simple steps:

  • Under Admin section of your Google Analytics find Property column and click on “Remarketing” under it
  • Click on “Audiences” drop down to create custom audiences
  • Let Google create it with the help of a Smart list or create your list based on new and returning visitors of the website. You can also create such a list using the particular website page visitors who reached a predefined milestone or purchased something.

Once the audience created, you can add it to your future advertising campaigns at Google Adwords.  Google Analytics limits you to 2000 remarketing audience lists per account.

Keep abreast of Google Analytics improvements and updates

Google Analytics often updates its interface and adds new features, so even the most frequent users can miss out something. So it is very crucial to repeatedly look through your analytics account to find out which new features are added.

 

For your comfort, Google has released numerous training sessions and study materials to watch and read to get acquired with this powerful tool. Moreover, it is possible to get certificates by passing free exams available online.

 

Google Analytics is highly critical for search engine optimization (SEO); it allows measuring the return of your link building, content marketing, and social media efforts. And the mindful use of Google Analytics, which is easy to install and setup, may do wonders. It can help you not only to measure your rankings, but also to check whether your website provides your visitor with the information they had been looking for.

 

Spend some time on the research of features, and no doubts you will understand how your website is converting (or not converting) your visitors.

Real estate marketing
Local Branding

7 Ways To Build Your Personal Real Estate Brand

Real estate marketingBranding is actually about creating something different for your customer just as per their needs. Your company should provide such an authentic data about the content that whenever a related problem is encountered by your customer, they immediately think of your company. Almost 90% of the people fail in the business of real estate, whether they’re leasing apartments in Bloomington, Indiana or selling apartments in Springfield, Missouri, only because of lack of management and poor business strategy. It is actually a surprising figure, but if you don’t want to be in those of 90%, then you have probably come to the right place. If we first talk about branding yourself as number one property holder in this real estate business, then we have to go through some of the following major ways.  

Explain your brand:

The first and foremost thing you have to do is to let people know that what is your brand about? This mainly includes the quality you are providing, your work type, and most importantly describing your customer needs. As an owner of a real estate business, make sure that you are proving the exact content which your clients are looking for.  

Diverse real estate marketing

Market your brand:

Market your brand as an interesting platform for your clients. Always posting or sharing the same kind of content makes it boring for the people. You also have to be entertaining and informal sometimes which intrigues other people towards your brand. You can use different mediums for marketing your brand and your company such as:

  • Social media
  • Blogs
  • Infographics
  • YouTube channels
  • Going to different events related to your brand

Be Authentic:

You have to be authentic regarding your brand. Provide exact and authentic data to your clients. For example, being a real estate worker, keep in mind the needs of the client so that you may not have to face rejection often.

Make a Database:

Collect all the required data related to your work of your area. Be aware of all the market trends so that you would be able to satisfy your customer easily. Start your work in a limited area of few kilometers so that you would be able to do a better management. Keeping an exact database of all the information about the prices, market trends, features of your properties and minor info about your real estate would be much helpful for you in making a beneficial strategy for future.  

List expensive real estate

Deal with Expensive Property:

Try to start with buying an expensive property because it has higher chances of providing you with profit. Look for a property in an area which is going through business development programs. Always keep in mind that people will pay more for an average house in a great location then they will for a good house in a not so good location. So basically, you should know how to get in the business.

Maintain a Professional Team:

Real estate is not only just a numbers game. Its people game too. You have to own a number of professionalists to reduce the chances of loss in the future. An experienced contractor, property dealer, and a number of hardworking and honest people can raise your real estate to the heights of success.

Fundraising Sponsorship:

Now, because of fundraising sponsorship, you can even invest as little as $500 in a number one property. Then you will be given your profit, loss, and appreciation, etc. according to your investment.

Being successful in real estate

 

Conclusion :

These are a few ways that get actually help you secure a good position in the real estate business. So, don’t wait for any further and start following the above-mentioned tips, we assure you that within a short time period you will be able to build a good real estate brand of your own.

Well designed offices are part of your brand
Local Branding

Why Your Office Design Is Extremely Important for Branding

Well designed offices are part of your brand

If you want your business to become recognizable, engaging, and unique, then know that you need branding for that. You see, the number one, most critical way to promote every business is branding. You cannot just sit there in an office and work on your laptop, in fact, you’ve got to take measures to reach out to people yourself or use tactics to attract the customers, and for this, you need to do some extraordinary branding for your business.

Everything in your business can be used for branding, your employees, their behavior, and even your the design of your office. Yes, you read it right, your office design is, in fact, extremely crucial for branding. In fact, the design of your office and the overall environment can make or break your business and brand.

Now, if you are someone who yet has some doubts about the fact that your office matters a lot when it comes to branding, then you’ve got to stick to this article a little longer because today we are going to present a few reasons why you need to improve the interior and the environment of your workplace.

High tech office equipment

The market and the modern business, both are changing

Previously there was no concept of good looking office design, and the offices weren’t that modern too because the work wasn’t that modern as less technology was in play. Right now, everything has changed, the work has changed, the market has changed, and more technology is being used in the workplaces than it ever was. Now all of this obviously calls for a new and modern workplace.

Google, Facebook, and many other such companies have some outstanding offices with play areas and even farms inside because they believe that these things matter a lot when it comes to the improvement of the employees work performance. These companies took their office designs to a whole another level because these believe that socializing and working together can make a business more successful and productive.

Productive workplace

Your Office Speaks For Your Business

Just as mentioned in the JasonL ergonomic guide, an ergonomic workplace can add a lot to your business, and it is one of the major factors that can attract more and more customers towards you. As a whole structured organization, the interior of your office says a lot about who you are, how to do your work and what do you stand for.

Great offices make great first impressions

It’s just like a first impression, a client comes to meet you, and the first thing that he will notice is the design of your office which will put an impression on him about you now we all know the fact that one cannot risk his first impression as it is known to be the last. In a nutshell, the design of your office defines who you are, and you cannot mess up with that definition of yours which means you’ve got to invest a bit in the design and structure of your workplace.

Your team sells your brand

Your chairs, your teacups, your desks, and even your wallpaper is going to add a lot to your brand impression, but know that you need to create a productive and creative environment not just for the sake of branding, A welcoming office environment, this can help improve the performance of your team members.

By maintaining a proper office image, online image, and offline image you will be able to convey your message in a more efficient way, and you will end up earning the trust of more clients, customers, and partners.

Office team socializes together

Infuse Life Into Your Workplace

Almost all the adults spend a third of their life in their workplaces, and this means that their workplace should be comfortable and vibrant for them so that they can bring productivity in their work. Building a modern and a good office interior is just like an investment that won’t go to waste for sure.

This investment will not only help you in branding your business in fact, it will bring positivity in your workplace, your team will work more efficiently, and you will start feeling a sense of happiness all around. You see a tensed and a strict office environment or a poor office interior will not give your productive and creative results so it’s better to invest in the design of your office and we assure you that your business will start growing on a whole another level.

Protect your brand
Digital Branding

How To Use Digital Asset Management To Protect Your Brand

Protect your brand

Before getting started with the details of what digital asset management is and how it works, let’s first talk about the protection of a brand name and how important brands and trademarks are. Consumers just love brands, as a brand means something in a busy world when customers have limited time to make their purchase decisions. Finding – and sticking – with brands takes away the frustration of searching and the risk of buying an inferior product or service.

This behaviour is something we all need to pay attention to. As business owners, we have to make sure that we are doing all we can to protect our brand names because sooner or later we all realize that the backbone of our company is our trademark and our brand name.

Digital brand assess

What Can I Do To Protect My Brand?

As a business owner, we are pretty sure that you know how you have to take care of your company, the importance of delivering quality products and services to your customers, and how you have to protect your brand from any legal and copyright issues. Today’s technology makes it possible for you to share your brand assets and protect your brand by storing all your digital assets (images, videos, documents and metadata) in one central digital library. This technology is called Digital Asset Management (DAM) and this is how it helps in the protection of your brand.

What Is DAM?

DAM or Digital Asset Management is more of a business process that helps companies manage their workflows, digital rights, and permissions. This process also helps in storing, organizing, and controlling the rich media that includes multimedia content, videos, animations, pictures, and music, etc. It basically is an infrastructure that allows you to manage and control all of your digital assets. Moreover, DAM makes it easy for you to identify, analyze, locate, and then retrieve your assets.

Protect your assets

How DAM Helps In Supporting Brand Identity

How exactly does the digital asset management system help in the protection of the brand?

DAM helps marketers and business owners manage multiple assets all at the same time. Even a small business has thousands of assets to be managed for different social media platforms, partner and agency use, e-commerce and that can be a huge hassle if it’s done without any software or any process like the DAM. For example, DAM helps when your communications team needs approved images to put on social media, with files optimized so they are in the right format. Your PR agency needs to find archive video of a 10-year-old product for an upcoming article, they can search the metadata and quickly find the video they need.

With the Widen digital asset management system, all of the distribution, archiving, and rights management is done with complete ease because you get better and improved visibility and control of your assets.
DAM increases speed to market and makes sure that the right people will get the right image at the right time.

The information about your assets and their transfers are always safe, and they cannot be misused since you can schedule assets to expire on a specific date. If you need to update a file in the DAM platform, every link to that file will automatically be updated. This ensures brand control that all the values and visual integrity of a brand are retained.

Easy asset access

Why Use DAM

These are a few fundamental advantages of using DAM for your brand. The best part about digital asset management is that it is easy to use and you will understand it quickly. DAM systems can integrate with the other systems that you use today, like your CMS and CRM so they all work seamlessly.

If you genuinely want to take your business to the heights of success, then you have to invest in a DAM system and protect and grow your brand.

Establish your personal brand
Digital Branding

5 Steps To Building Your Personal Brand

Establish your personal brand

Developing your personal brand means establishing a good reputation, and influencing those around you. It takes years to build a reputation and it’s a lot of work to manage one, but it’s important if you want to build trust in your audience. This is why personal branding is crucial – your personal brand is your identity. A strong personal brand can provide you with greater credibility, higher perceived value and a way to differentiate yourself from your competition. Here are five steps to help you start building your personal brand:

Core values distinguish you

Establish Your Values

Your values are the cornerstone of your character. You might value loyalty, status or compassion – think about who you are and what’s important to you. Your values should always dictate your actions; this is how you build trust and grow your brand.

Connect with a mentor

Connect With A Mentor

Mentors can help you understand which direction it’s best to go in, especially if you haven’t had much experience. They can guide you and provide advice, but they can also show you what not to do. If you’re serious about building your personal brand, you need to get a mentor and establish a plan.

Provide value

Provide Value

Your personal brand is about your audience as much as it is about you. Think about what you can bring to the table, consider your values and how they can be used to shape people’s perceptions about you. Are you reliable? Friendly? Approachable? Make sure you communicate this through your writing and the way you speak. Think about the words you use and the image you portray.

Have a website

Have A Platform

Create a website and stay active on social media – but don’t use these to “sell” yourself or your services. Instead, use then to help people, to provide them with information they are looking for. Your website could be a blog, or you could create a YouTube channel where you speak on camera. Whatever you’re comfortable with is what’s going to work for you. If you enjoy public speaking, this is one of the best ways to promote yourself and build your brand. Start looking for opportunities to speak or be a guest speaker and get your name out there.

Differentiate your personal brand

Differentiate Yourself

The thing about brands is that they are unique – and it’s the same with your personal brand. You are an individual with your own strengths and weaknesses, and that’s what your brand should be. You can have idols and people to look up to, but it’s important to stay true to who you are, and align with the best version of yourself. With the skills you offer, you might want to figure out some ways that you are different from the competition, maybe you have more experience, or are the most efficient? Make sure you show people how you are different from the rest.

Building a personal brand takes time, so it’s always good to keep an eye out for opportunities where you can help people and put yourself out there. After a while, people will begin to associate you with the qualities you are striving for, and your personal brand will start to take form.

Combine the best research techniques
Digital Branding

One Excel Sheet You’d Like To Put On Autopilot

What do all the entrepreneurs in the world, all the startup founders and each one of the big corporation CEOs have in common? An excel sheet. And what more? An excel sheet they’d love to put on autopilot. We’ve asked the business owners what’s their excel sheet they would love to have an autopilot. Here’s what they’ve told us:

 

“The one excel sheet we’d love to put on autopilot is a project tracker. We thrive on innovation at Wonolo and are constantly brainstorming new and forward-thinking ideas to improve our work platform. Many of the unique functions on our platform spawned from so-called “throwaway” ideas that we nurtured to fruition. Once we decide to transform an idea into a real project, it’s important that we have a reliable means of tracking progress from start to finish. It would be great to test out an autopilot version of a project tracker excel sheet that organized all aspects of project tracking into relevant categories. Ideally, the project tracker would track each project’s: status, level of urgency, and rate of completion, as well as a comparison between when the project is envisioned to be completed and when it actually gets completed. This would no doubt help strengthen project management in a number of substantial ways. It would not only create greater accountability for all those involved, as the project’s progress would be consistently recorded and readily available for relevant parties to interpret. It would also lead to greater efficiency when the tracked data helps identify where resources would be better pooled, and which projects need more or less assigned time.”  Kristy Wen, Sr. Growth Marketing Manager at Wonolo.

“For me, this would be prioritizing work for my team. It’s difficult keeping everyone working on top priority tasks. I wish there was an easier way to keep my team organized.

An automated way of determining who should be assigned what task and how important it would be is what I need.” Patrick, TaskReports.com

Aaron Elder CEO and Founder of Crelate says that “…It is not uncommon for businesses to track their talent pipelines, hiring and interviewing in Excel. Moving these processes to a recruiting solution like Crelate Talent is a great way to keep the entire team on the same page, improve the experience for potential employees, standardize processes, save a ton of time and achieve better outcomes for everyone.”.

 

“Working several years with entrepreneurs, I’ve noticed that all kinds of business use spreadsheets. Many of them are designed by their own employees and don’t have optimized UI/UX. This is the reason why we started to sell ready-to-use spreadsheet templates at LUZ. If these entrepreneurs decided to buy templates and put some of them on auto-pilot, they would experience huge gains of team productivity.”, Filippo Ghermandi, Marketing Director of LUZ Spreadsheets.

Have an idea of the excel sheet you’d like to put on autopilot?

 

Shoot us an email or a comment and we’d be happy to get in touch with you and discuss that.

SaaS Branding

Better Business Tips: 6 Habits You Need to Ditch Today

Money—it is what makes it possible for you to live with a roof over your head and food in your stomach.

However, if spent unwisely, it can cause serious problems. In fact, half of American households don’t have a penny saved up for retirement.

Combine this with a culture that herolds material goods, and it isn’t surprising that many of us have picked up several money habits that are detrimental to our livelihoods. That said, learn 10 money habits you need to ditch today in order to save more and reduce stress.

1. Using Credit Instead of Cash

Credit cards are easy to use. They are that IOU that you can put off paying for months, if not years on end.

Still, racking up credit card debt leads to a poor credit score, more interest, and could hurt your chances in securing a traditional home loan, not to mention renting an apartment or purchasing a new car.

Yes, it is wise to use your credit card in some cases—to earn rewards and points and maintain a good credit score—however only use it on items you know you can pay off later in the month.

2. Not Putting Any Money in Your Savings Account

Take advantage of your savings account. As mentioned by The Balance, a traditional savings account is a quick way to gain access to liquidated assets, not to mention you can accrue interest on what you put in.

While the interest has gone down, that is not to say it still isn’t a good finance avenue to take. Not putting money in your savings account on a regular basis means you don’t get to leverage these benefits and don’t have one more diversified financial route to take.

3. Not Having an Emergency Fund Set Up

While technically banks don’t offer an actual emergency funds account, you can still create one on your own. Simply, having liquidated assets that are easy to access is enough. This could be several hundred in your house or in a separate checking account. No matter what means you choose to store the funds, you need to have one set up.

Not doing so increases stress and may put you in a financial bind should an emergency come up. Needless to say, you won’t be financially prepared for that emergency, especially when you think of all the obligations, debts we all are in and the everyday grind and stress we all feel. And, in times of stress, it is important to already have a plan in place so that you can go through the motions in securing the cash.

Get rid of this habit by starting small and setting achievable goals. For instance, set your goal at $500, saving $100 per month. Once you reach that goal, stretch it to $1,000. Consistently raise it step by step. Ideally, you should have at least 3 months of pay saved up to pay for living expenses.

That way, should you or your significant other get laid off, you have some financial legroom and time to look for another job—reducing some of the stress.  

4. Not Having a Retirement Plan

As mentioned, 50% of American households don’t have a dime saved up for retirement. This can add stress and can decrease your quality of life. Instead of relying on Social Security and a pension plan to help you out during your post-retirement years, set up a retirement plan that aligns with your financial situation and goals.

Ideally, you may want to speak with a reliable financial professional on this so that you are aware of all of your options.

5. Not Having a Diversified Portfolio

So, you have been depositing funds in a traditional savings account, but that’s it. While something is better than nothing, you can take your positive money habits up a notch by diversifying your portfolio.

This means not only do you continue depositing funds in your savings account but also potentially investing in the stock market, setting up a Roth IRA, traditional Roth, or 401(k). The more financial options you have, the less you have to depend on one savings route to get you past the retirement mark. This is necessary since, for instance, if you put your savings in stock that crash, you will still have available funds.

6. Not Having a Budget

Spending on the go, while exciting, can lead to financial stress in the future—especially when it is time to pay those bills. You need to have a monthly budget outlining all of the bills you have to pay as well as giving you wiggle room for entertainment and have some debt relief.

Final Thoughts

If you can identify with at least one of these money habits, know that you can take the necessary steps to change it. What other money habits do you have? Have you gotten in debt? How have you gotten out of it? Leave a comment.

Growth hacking for Instagram
Digital Branding

5 Easy Instagram Growth Hacks for Beginners

A new concept has been introduced in the digital world known as growth hacking. According to Wikipedia, growth hacking is “A process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.”

Growth hackers are the persons who have mastered the art of marketing. They analyze the issues and present their solutions with the help of software. People consider them according to their perception still their primary function is to promote a brand digitally in a way to make it hot and everyone’s first choice.

If you are in search of an Instagram growth hacker and desire to have one of your own, some guidelines are here for you in this reference.

Automate the Process

A multi-purpose software is available these days that help you to deal with your followers, your comments, and likes. Some programs are present that organize your interactions with your Instagram fellows within the boundaries determined by yourself like Buzzoid. It will help you to gain followers on Instagram fast, which works out for your business in fractions of seconds.

The main thing to be kept in mind is here that you must not use these programs excessively by involving a high number of users in a short time. If you are not capable enough to manage these programs, then you will suffer a loss and will not get your desired follower rate in estimated time.

Publish engaging content

Valuable Content Works Like a Charm

The content that you are posting plays the critical role in follower attraction.

If you are skilled at providing good content, you are going to win the game.

In the digital world, the thing that matters are originality. Copycats are just knocked out so your content should be relevant and original. The content that you want to post need not be merely business-oriented, but it should be according to your audience’s demand. Uploading thought-provoking and attractive pictures related to your content will help you to get maximum likes by your viewers and will never get bored of your stuff.

Nike, Taco Bell, Intel, Bonobos, Virgin America, and American Express are some companies who are successful Instagram users. They use a mixture of contents while posting.

Location Tagging

It is highly recommended to identify your post by location. This is another way to that can increase the success rate by more than three quarters.

It is not necessary to use your current location. If you are posting some previous pictures say of 30 days before, then you should post the exact location where that image was captured rather than your present situation.

Encourage viewers to share content

Provide a Strong Call to Action

For the promotion of your business your, every Instagram post must have spellbinding content that propels the viewers to action.

Usually, on Instagram posts, you might by encourage these calls to action:

  • Tag a friend in the comments
  • Sign up for free
  • Double tap if you like the post

In case of encouraging viewers to tag a friend, you hope that their friends will also follow the recommended post, while during double tapping on the post indicates appreciation for the post. In the case of signing up, you are gaining to get more opportunities to connect with viewers. The ultimate goal of these three actions is for the promotion of a specific brand.

For regular bloggers “Click the link” is an excellent option for the promotion of their blog post.

Don't forget the hashtags

Let Hashtags Work Their Magic

Certain people underrate the value of hashtags even though they contribute ongoing content to Instagram. If you post your image on Instagram with hashtags, it will become viral in a couple of seconds.

Instagram uses hashtags for your connection with your friends and viewers while in case of Facebook and Twitter you need to post links. To have full knowledge about hashtags you just need to work on popular Instagram hashtags. Carefully observe the rules for using them. Instagram restricts you to use thirty hashtags per post. Twitter, Facebook, and Instagram are using tweets, links, and hashtags to promote your brand name, so take full advantage of these.