All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Digital Branding

8 Essential SEO Tools for WordPress Bloggers

WordPress is one of the major, and without a doubt, one of the best content management systems in the world. The statistics on the official WordPress site says that people produce about 70 million new posts and 77 million new comments each month.

With numbers, this huge, standing out with content is quite difficult. However, by optimizing your blog posts for SEO, you can make Google notice your content and boost your search engine ranking. WordPress is just a tool and it won’t help you to get your brand awareness. But, WordPress makes it as simple as possible to optimize your website for SEO, even if you are a complete newbie.

“The best place to hide a dead body is page two of Google.” – WPcookhouse

In this guide, I have collected the best SEO tools for WordPress users that will crush famous SEO by Yoast! After reading this article, you will become an SEO expert in the most popular CMS in the modern world.

1. SEOpress

SEO by Yoast is a popular solution for on-page SEO when it comes to blog posts. However, there are tons of unnecessary features you never use. For example, do you need Yoast’s Readability analysis which tells you if your sentences are too long or too short? Or, do you need Text Link Counter when you can use Google Search Console and see what content is indexed in Google.

There are numerous alternatives to Yoast which helps you to control titles, meta descriptions, URLs, and snippets, such as SEOpress. It is a fast and straightforward tool that can also handle a Twitter card, redirections in a blog post, remove stop words and more. SEOpress also lets you set-up SEO-friendly permalinks which helps both Google and your readers identify the topic of your content.

2. WP Smush It

Images are usually an overlooked part of SEO strategy. By taking care of image titles and Alt tags, you can get extra traffic because people often use Image search engines to find something they are looking for.

Try to rename all your images depending on your blog post topic and keywords. For instance, if someone is looking for skin retouching tutorials, it’s evident that image with name skin-retouching-tutorial.jpg will get way more traffic than the image named IMG123.jpg.

Also, your page loading speed is important regarding SEO. As a rule, images have considerable size, and they slow down the loading speed. You need to reduce image size before uploading to WordPress, which can be quickly done with online tools like WP Smush It. The plugin optimizes and compresses images for free.

3. Google Analytics for WordPress

This powerful tool from Google allows you to track almost everything about your website traffic. And, it also shows you more in-depth information, such as top pages, keywords used to find your website, people’s behavior, and demographics, referral sources, social media performance, and much more.

You can use your Gmail account to sign in to Google Analytics. Go to “Acquisition” – “Search Console” – “Landing Pages”, this way you will see the pages of your site which get the most of clicks and impressions from Google. With over, 2M installs this plugin is really worth your attention.

4. All in One SEO Pack

All in One SEO Pack is similar to Yoast and SEOpress plugins. It automatically optimizes your title, generates meta tags, notifies search engines about any changes on your site. Besides, it has XTM sitemaps and Google Analytics support.

All in One SEO Pack is a perfect solution for beginners since it works out-of-the-box. All you have to do is just install and activate the plugin.

5. W3 Total Cache

Caching is a great thing that can help you increase your page speed and improve your SEO. The plugin claims at least 10 times improvement in whole website performance and many reviews prove that statement.

W3 Total Cache provides a lot of features, such as Page Cache, Minify, Database Cache, Object Cache, Browser Cache, CDN, Varnish, and Monitoring. You can turn on or off the major features of the plugin on the General settings page.

6. SECockpit

SECockpit is an advanced tool that will help you to find long-tail keywords with low competition. These types of keywords are the best for getting on the top of Google search results. It enables you to find more keyword ideas that are better than ones of your competitors.

You will get keyword suggestions like with any other similar tool, but it will also show you the best keywords for ‘buying’, keywords for AdSense, and low-traffic keywords. This service is premium, but you can give it a test drive for 30 days for free.

7. Ahrefs

Ahrefs is one of the best link analyzing tools out there. It has a vast index which means you can analyze almost any link on the web using the tool.

With a bunch of tools Ahrefs provides, such as Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker and Alerts which allows you to track the most popular content, find gaps in content for other blogs, find keywords, set alerts for brand mentions, track position of different links, and find out the best content of your competitors.

8. Google Mobile-Friendly Test

Do you know that the number of smartphone users is going to grow up to 5 billion people in 2019? It means your website should be mobile-friendly in this smartphone-addicted world. Google Mobile-Friendly Test helps you to know if your website is mobile-friendly.

It’s dramatically important since a lot of people browse the web using their smartphones. Yes, I know, this list has a lot of tools from Google, but believe me, it’s not sponsored! (It’s a joke) But, no kidding, Google is a major, most popular search engine in the world these days.

Over to You

We hope this list of plugins will come in handy for you. Beside Yoast and any other plugin, super-useful content will eventually perform better because:

1) people share it on social media, for example, Instagram posts;

2) you optimized your snippets and titles;

3) you use the long-tail keyword with low competition.

And these WordPress plugins will help you with your WordPress SEO routine. What SEO tool for WordPress have I missed out? Share with us in the comment field below.

About the author

Nancy Young is a passionate writer with over 8 years of experience. She writes inspirational articles on web design and photography. Nancy Young love reading books, travel, and learn SEO. Nancy runs a blog for graphic designers OneDesBlog.

Digital Branding

The Best Website Development Methodologies for 2020

At this point, there are more than a billion websites available on the internet, and each one of them has a reason to exist. Some of them offer products/services, some cater to crucial problems, while some are there for fun and entertainment. In a situation like this, it is straightforward to say that every concept, effect, and design on the internet has been used up at someplace or the other.

That is why developers find it tricky to cook up something new to develop a website, and this development sometimes doesn’t come that easy- innovation is crucial. The fact that website development yearns for something new has to make the developer think about some new website development hacks of 2020.

Every year brings a plethora of changes in the world of codes and lines of data, and the best way to keep up with the change is to brew with it. Keeping that in mind, we are going to ponder over the best website development strategies and methodologies that surely will be up a developer’s sleeve this year. After all, a proper website isn’t the one that has every effect in the rulebook, but one that is built with good bits of creativity and newness.

Newest Trends for Website Development in 2020

Progressive Web Applications (PWA)

Progressive Web Applications, aka PWA, are websites that work in a very nifty way. They are websites that work like mobile applications, and they take the user experience to another level. With HTML5 at their leverage, PWA gets businesses the compatibility of a site along with a background as good as that of an application. Mobile apps are known for their flexibility, but not everyone is a fan of downloading them.

Progressive Web Apps save them from the hassle of downloading anything altogether. Some of the plus points that PWA technologies have are an application shell structure that reduces the loading time, transport layer security that has privacy and data integrity, and app manifest files that has a home screen access.

Robots, AI and Their Kind

These have been the buzzwords of 2020 among the digital world, and although artificial intelligence, machine learning, and robots are being massively used, they will continue to be an online venture’s obsession.

AI and machine learning are now being used for every business operation, then why not web development? It has been predicted that most business operations and interactions will be without human beings in 2020, and it will probably stay the same.

Now that AI can replicate man’s work and probably do it more efficiently; they have the concoctions to offer greater customer satisfaction. Not only that, but it saves time, money, and all the other things along with it. With reduced human errors and an increased customer base, a website development company won’t see a reason not to switch to a newer strategy of web development.

The Web Assembly Breakthrough

The biggest problem with massive lines of codes that goes with programs is that it compromises performance. Users always want even heaviest of apps and games on a website URL, but it wasn’t possible until now. There was a performance indicator that dragged applications and games to the native app profile. But as of now, that problem is solved with Web Assembly.

As web developers might be aware, Web Assembly is a nifty hack to compile the programming language code into byte-code, which can quickly run in the browser. Web Assembly is highly aspirational and harnesses hardware capabilities so that they are portable and efficient.

Also, the modular binaries are built in such a manner that it utilizes imports and exports in a particular way. Web Assembly is a great thing to use if web applications need a boost.

Reduce Load-time with Single Page Apps

What’s the simplest way to reduce the reloading requirements for web pages? Web apps that run on a single page. The websites are getting loaded, and there’s no extra waiting time needed to render web pages in the browser. Want to think of some of the best examples of single-page apps? Google is an avid user of this technology.

Conclusion

It is crucial to stay in trend in terms of the latest innovations, technology, and hacks concerning website development. You have a starting point to look at the latest trends in web development, now’s the time to pep up your website and give the world something new to witness. After all, real innovation lies in creativity that comes straight from the developer’s heart, soul, and code.

Digital BrandingPersonal Branding

Where Is Content Marketing Going in 2020?

In the field of internet, promoting your content is a race, and ‘content marketing’ is leading this race. 

Yes, SEO has made gains in this race over the years, but content marketing is still at the forefront. In fact, other areas of marketing exist only because of content.

Everyone is fisting off content. Isn’t it? Think about it. What would you have optimized if there was no content for search engines to index?

Similarly, if there was no content, what would you post on social media? Nothing. If there was no content, then how would you communicate a message that resonates with an audience?

In content marketing, ‘you never know everything.’ New tactics and strategies emerge every day, and there are thousands of them. You ‘can’t use them all.’ You have to decide on useful trends and include them in their strategies.

In this blog, we will focus on the ‘most popular trends’ of content marketing and what direction it might be headed in 2020 and beyond.

1. Tell your story through visuals

Visual content has been trendy for a long time, and it will remain that way, because, honestly, we’d rather see images than reading. Internet users, especially the millennial generation and Generation Z, are always short on time.  You must appeal to their imagination through your interactive content. 

According to Pew Research, social platforms that feature visual content, like YouTube, Snapchat, and Instagram, reign supreme among adults. In fact, YouTube continues to be the most popular and widely used platform among U.S. adults. The video-sharing platform is used by 73 percent of adults, topping even Facebook. 

Source

Additionally, a HubSpot survey revealed that 56 percent of users aged 25-34 years prefer video content from the businesses they support. The numbers are telling you that visual content is trendy, and more marketers will use it in 2020.

But wait, if everyone is using visual content, then how can you stand out in the flock? Simple answer: engage the readers with catchy visuals. Be ingenious and tell your story.

2. Purposeful content

When we look for something on the internet, we only want the content that gives us ‘the exact answer we need.’  In 2020, marketers will increasingly target queries to provide a purposeful answer for users.

They will come up with content tailored to the interests and desires of people. You have to find a balance between the information and the promotional message of the brand.

As the competition in the digital landscape gets fiercer, brands will find it harder to rank for popular keywords. If everyone is creating quality content, marketers will need to adopt ways to set their content apart from the lot.

To stand apart, your content must carry certain qualities. According to Growth Proton.com, effective content must adhere to three core values:

  • Efficiency
  • Accuracy
  • Excellence

Keep your content unique. Add some numbers in it. Keep the tone conversational. You do that, and you will have satisfied customers with answers to all their queries.

3. Memes

Add memes. We all like to chuckle. Don’t we? Memes have emerged as engaging marketing content. It can hit all the right spots in people’s minds. It has a personalized effect that is reflective of your brand’s personality.

Memes are so effective that they are can make you presidents of the U.S. According to Bloomberg, presidential candidates have a meme strategy to reach out to millennials and Generation Z. 

Now you know how vital memes are?

The viral tendency of memes makes it a useful tool to increase your reach and widen the customer base. If I like a meme, I will share it. Right? There is your chance of free promotion.

4. Podcasts

Podcasts have been growing exponentially over the past few years. According to the UK’s Office of Communication, 1 in 8 people now listen to podcasts each week. This indicates an increase of 24 percent over 2018, and it will only grow from here.

Statista also reported that the number of podcast listeners in the U.S. has almost tripled within a decade. Podcast publishers now achieve millions of streams and downloads per month.

Increasing demand for audio content means that it is now essential for marketers to initiate a podcast and help their brand establish some credibility within their field of expertise.

5. Optimize content for voice search

The use of voice search is rising thanks to voice assistants like Siri, Google Assistant, and Alexa. If I can search with voice, why would I write?

According to Voicebot.ai, 33 percent of users searched through voice every month in 2019. In September 2018, the same number was 25 percent. Stats are telling you that people are talking more than they are writing.

Since Google voice search and AI-powered assistants work differently, content marketers need to optimize their content for voice search. Engage with the audience conversationally and create content based on those conversations. Such content will incorporate long-tail keywords and address voice queries of the audience. 

6. Double down on your SEO efforts

Your content can be great, but you still have to tell it to people. It will only happen when you rise to the top of SERPs. Now, the focus is on SEO strategies and to deliver an excellent user experience.

This decade will also see more investments in tools that can automate and make SEO easier. Businesses will compete to show up in the featured snippets (also known as Position 0) to stand out from their competitors.

The sky is the limit here. You can achieve ‘top ranking in the search’ through an effective content marketing strategy that addresses the audiences’ needs.

Final words

The above content marketing trends will likely be on every marketer’s mind this year and the years to come. However, businesses don’t need to abandon the strategies that have worked for them in the past.

Utilize these trends and bring simple changes to improve their understanding of your audience and their needs. As they say, “Sometimes, the simple changes bring great success.”

Legal BrandingLocal Branding

Boost the Performance of Your Sales Team with the Right Talent

When you think of a sales professional, do you think of a leader or a follower? Ideally, sales professionals are supposed to be leaders – acting with purpose and intent; they lead with intention and set an example for others to follow. They also should be able to communicate clearly, sincerely, passionately, and with excitement so that their audience becomes fully engaged in the conversation and equally excited about opportunities presented.

Are your sales reps leaders, or are they empty suits who just spiel off a stream of buzzwords, sales jargon, and canned pitches? Of course, if that’s all you’re giving them, then that could be part of the problem. Do you encourage creativity, or do you force everyone to play by the book and read off an empty and dead script?

You won’t be able to accelerate sales performance if you’re limiting your sales team, or if you’re not hiring the right talent. A good sales professional needs to be able to adapt and work with the sales script and adjust to changes in the conversation on the fly. They also need to be able to speak with meaning, intention, and understanding. How can they deliver value to their prospects if they are relating to them and talking to them on a human level?

It’s All About Relationships

The sales landscape is changing, and authenticity is becoming more important in an age where people are bombarded with advertisements and sales communications. Customers want to buy from brands that they can trust and have some kind of relationship with. This is why your sales reps must be leaders in the industry, ready to adapt to new trends and create genuine relationships with their prospects so that they can deliver a measurable amount of value at all times.

How can you tell if your sales reps are just empty suits (lack substance)?

  • They use empty words that don’t relate at all to the prospect and their problems
  • They lack sincerity and are too busy worrying about meeting quotas and getting commissions
  • They are overbearing and pushy and don’t listen to the prospect’s challenges or concerns

A sales professional who is just an empty suit will fail to engage with prospects in a way that will encourage them to share their problems. Ideally, you want to get the prospect to open up and communicate in a way that shows they trust the rep and are willing to create a relationship.

From there, a true sales leader will empathize with those concerns and problems and offer solutions. They use their knowledge and tools to offer the prospect an enticing value proposition that will capture their interest and keep them engaged.

A true professional also knows that it takes time and work to build up these relationships. They won’t get frustrated or deterred, and simply let a potential lead drop because they don’t think it’s worth it. Are you confident that your sales team is made up of true sales leaders? If not, then it’s time to rethink you’re hiring strategy or possibly even roll out some valuable training. 

Legal Branding

High Demand Jobs That Require No Degree

Regardless of the reason why you don’t have your degree, it’s good to know that there are high-paying jobs that don’t necessarily require a bachelor’s degree. There are more and more employment opportunities out there that you can apply for with only a certificate or some experience. Furthermore, you can also create opportunities for yourself by starting your own business. Or if you feel stuck at work and want a change in your career. However, you need to properly research certain occupations before you commit to them seeing as how some options are better than others. Listed below are some high demand jobs for you to consider.

Computer support specialist

While there are positions such as computer programmers and computer security analysts that more often than not require a degree, there are also IT-related jobs where a college degree is not obligatory. One of those is a computer support specialist. In case you have expansive computer knowledge and great people skills, this might be the right job for you. Keep in mind, though, that some companies could ask for an associate degree or require you to go through a certification program. Your tasks here will include helping people and companies solve their computer equipment and/or software issues. This job can be done online, over the phone or in-person, depending on where you apply.

Ultrasound technician

If you are looking for a job in the medical field, you can perhaps consider being an ultrasound technician. Also known as a diagnostic medical sonographer, this profession is experiencing fast job growth. Even though there is the option of getting a bachelor’s degree in sonography, this job can also be done with an associate degree or after a one-year certificate program. Places, where you can look for employment, include hospitals, medical centers, doctor’s offices, private practices and laboratories.

Radiologic technician

Similarly to ultrasound technicians, radiologic technicians do not need a bachelor’s degree. They can find work with an associate degree in MRI or radiologic technology as well as with a one- or two-year long certificate program. Another job that is in demand according to the Occupational Outlook Handbook, radiologic technicians work in hospitals, laboratories and outpatient care centers where they take and evaluate X-ray images.

Pharmacy technician

Most pharmacy technicians learn through practical training, which means that a four-year degree is not required in most cases. What is more, certain vocation schools even offer programs in pharmacy technology after which the student can get a certificate. If you choose this path, you will be helping pharmacists in dispensing medications to customers and health professionals. You can find work in drug stores and pharmacies but also in private practices and hospitals.

Truck driver

Perhaps your strengths lie in transport. This is a great option if you love driving and spending time on your own. However, seeing as how trucking jobs are many, you will have to look into your options and see which position might be the best choice. If you already have a license, you can start your own transport business or become an instructor. On the other hand, you can look into driving schools such as Arrow Heavy Vehicle Training and get your HR, HC or MC license that will allow you to gain confidence behind the wheel and the skills you need to move ahead in your career.

Commercial pilot

In case flying is something that interests you, you can also make a career out of it. Perhaps you already have your license but are not aware of all the potential it holds. If you don’t have it yet, you’ll be glad to hear that commercial pilots only require a high school diploma and a flying license. You can turn to independent FAA-certified flight instructors and schools that offer training and become a pilot if you have what it takes. In addition to flying the aircraft for aerial tours and charter flights, you will also have to take care of scheduling flights, handle the maintenance of the plane and load your passengers’ luggage.

Makeup artist

Have you ever tried doing makeup on other people? Do you have a gift? Then, maybe becoming a makeup artist is what you were destined to do. What is great about this profession is that there are many areas where it is necessary. From working in a theater or on a film set through having your own salon all the way to joining a celebrity glam squad, your options abound. However, you will have to prove that you have what it takes. Think about attending a class where you will receive a certificate or see whether you could profit from acquiring a cosmetology license as well. One way to promote yourself and your skills is by posting your work online either on Instagram or YouTube. This can be a great way to get spotted.

If any of these seven jobs caught your eye, make sure you do proper research to see whether they are what you want to do and if there are any openings available in your area.

About the author

Ron Wolf is a hobby designer and a DIY enthusiast, and, above all, a very blessed father of two. Besides that, he has a strong passion for writing. He is a featured blogger at various blogs and magazines in which he shared his research and experience with the vast online community. If he is not working he enjoys being outside with his family. Hiking, bike riding, and BBQing are always a thing for him. In the evening, he likes to watch documentaries or build something with kids in their lego corner. 

Digital Branding

SEO for Recruitment

So recently I came across a post on Reddit and that’s what led me to write this blog.

But first, what is Recruitment SEO?

Those to know what it is, please skip this part.

SEO is a concept which generally talks about optimizing your website so that your website can be found by the right type of audience. In your case, it might be people who are looking for jobs, but to be specific you would likely want to target people who are looking for a specific type of job, the one you are willing to advertise. Or the one which is vacant and you don’t feel like spending money on. That’s SEO in a nutshell. 

Moving on, now what you know what Recruitment SEO, you should also know what SEO is, a lot of people relate SEO to Google, which is not. SEO is Search Engine Optimisation. SEO is generally performed on search engines like Google, Bing, Yahoo and etc. You need to choose in which Search Engine you’re interested in. For this blog, we are going to proceed with Google.

For this article, I assume you already have a website, if not, you can proceed to read these two articles:

  1. How to create a Recruitment Website?
  2. How to host a jobs page on my Website?

Moving on, SEO is full of myths, you have to try and literally experiment each and everything because how SEO really works in only known to those Google Engineers who are working on Google Search Engine, others are simply guessing. 

1. Fix Performance Issues

The very first thing you should do is to check how good your website is performing:

Just to GTMetrix & enter your website name there and press go. You’ll get a report, which is something like this:

If it’s not A, don’t worry. You can read a few basic things over here:

Simply reading these will help you figure out what needs to be done. Google loves fast websites, and this will ensure you’ve got a snappy website.

2. Fix your title and description

Next is working on your meta titles and meta descriptions, you need to need to have these for your website, this is what Google reads and your website visitors as well. You can edit this part by looking into your website code. Make sure to keep Meta title under 60 characters and meta description under 160 characters. The best idea to create appealing meta title and meta description is to use keywords in the description and also in the meta title. Keywords are those words that your audience might find useful. For example: If you have vacancies for an iOS Developer, you can add “iOS Developer” in your meta title and meta description.

3. Verify your website on Google Search Console

This will help you understand your website visitors. GSC helps you to collect valuable keyword data which can be used to understand what people are using to reach your website. Click on this link and then click on add property to add your website https://search.google.com. It’s simple as compared to its benefits.

4. Make sure you have these files are on your website

Robots.txt and Sitemap.

You need to have these two files in your website directory. To wrap it up in short, robots file will get Google to know whether to scan your website or not and a sitemap will let Google know how to read your website.

5. Get Backlinks

The secret ingredient is backlinks. A backlink is a link coming from other websites to your website. You can’t simply create a good looking website and hope for candidates to flow in. Get backlinks, but how? 

Create content and exchange your content among other blogs. Ask your friends to link your website when you give them a piece of content. The more, the better. Do the above and you’ll notice a significant change in your candidate flow.

About the Author

Sagar works at Recruit CRM (Recruitment Agency Software) as a Product Marketing Manager. He looks after its Digital Marketing Activities all day long.

Local Branding

Tips On Choosing The Best Courier Service

Whether you are sending something, locally, nationally or internationally, choosing the best courier services is a priority when it comes to saving money and having our important packages delivered on time. There are a lot of courier companies out there, and there is nothing more frustrating than having packages delivered late, damaged or lost completely.

Of course, transporting goods always comes with a degree of risk, and even the best couriers will sometimes experience delays or damaged cargo. However, using the following useful tips you can best decide on a courier company that will deliver your important goods with a minimum of fuss. Ask yourself and your courier the following questions.

Does The Courier Service Have a Good Reputation?

Couriers are built on their reputations. This means providing good customer service, delivery times that are adhered to and goods that arrive safe and sound. If a courier service has a good reputation in your area, then it probably does all these things. You can find out this information from a variety of sources from word of mouth to calling the business and judging for yourself.

While this may seem simple, all the leading couriers have put in a lot of hard work to provide you with the service you need. To every operation and situation a courier faces, the best courier services will have a list of protocols and procedures to ensure that the situation goes smoothly. From letting you know where your package is to dealing with claims, mishaps, and insurance, a good courier service builds its reputations on handling all situations efficiently.

Do They Provide the Range of Services I Require?

Every courier service is different in the size and scope of services they can provide. It’s important to understand the different types of courier services available to you and to choose accordingly. On top of this, you should also consider what extra features add value for you. For example, does the courier service allow you to track your package closely enough? Do they offer delivery confirmation and other benefits such as online tracking and order? These points can help you obtain the best courier service for your money.

How Much Is The Cost Of The Courier Service?

Obviously price is an important factor in any decision regarding courier services. This is where it pays to shop around, and you can do that easily online. Many of the leading courier services have online calculators or rates that allow you to price your delivery quickly and easily (usually packages are priced on size, weight, distance traveled and type of service). Don’t forget, the quality of service is still important so factor that into any pricing decisions.

Is The Insurance Situation Satisfactory

Almost all courier services will have insurance to cover you for any loss or damages. What you need to know is whether the insurance covers you for the full amount of any losses for stolen or damaged items. You may have to pay a surcharge for extra insurance and make sure your courier service is bonded, which means that shipments are covered if an employee steals an item.

Have all the relevant details ready when you make a booking with a courier service such as names, address, contact info and any other details you anticipate that will need providing. That, combined with the above tips, will go a long way to ensuring you find the best courier services in your area.

Digital BrandingLegal Branding

How to Know the Right Website Builder for Your Business Website

A business website is now an important asset for any company, especially in this increasingly digital world.

If you want to have a home for your business on the Internet, then you definitely need to get a business website up and running. Luckily, there are plenty of options available online that makes it easier for you to know how to build your website.

If you still don’t have a business website, then the first thing you need to consider is which website builder you want to use. A website builder is great for people who don’t want to do a lot of manual coding to launch their website.

If you want a website for your business but don’t have the chops for coding, nor the budget to hire someone, then a website builder is for you.

With that said, there are a lot of options to choose from when looking for a website builder that suits your needs. To help you narrow down your choices, here are five things that you need to know to find the right platform for you:

1. Determine Your Budget

First things first, you need to find a website builder that is within your current budget.

Of course, as your business grows you might find yourself more able to devote money on your site, but if you’re only starting out then you need a website builder that is within your means.

Remember that your website budget isn’t only for your website builder. You also have to consider your domain registration, web host, SSL certificate, and more. Aside from that, you’ll need to spend on the visuals, the copy, and the design on your site as well.

2. Consider Your Needs and Priorities

Another point for consideration when choosing your website builder is your priorities and needs regarding your website.

There are certain negotiables and non-negotiables that you might have when it comes to a website builder. Depending on these priorities and your personal wants, your ideal website builder might be different.

Therefore, you need to ask yourself several questions first about your website building needs and priorities. Here are some of these questions:

  • Do you have any website designing experience?

If the answer to that first question is no, then you might need to invest in a website builder that is easier to figure out than most.

Although most website builders are already quite intuitive for those without web design experience, you can still find platforms that offer a convenient, drag-and-drop way of designing your site.

  • Do you want to have more flexibility when it comes to your website design?

If the answer to that is yes, then you might want a website builder that is known for having tons of different templates for you to choose from.

For example, if you’re using Squarespace, then you’re going to be fine since this website builder has more than a hundred customizable templates available for you to choose from.

That means you can play around with their templates a bit to find the right website design that works best for you.

  • Are you building an ecommerce shop on your website?

If so, then you definitely need to use website builders that either has online store templates or specializes in ecommerce.

It’s going to be a lot easier for you to start an ecommerce business if you work with website builders that know how to accommodate the needs of launching an online store.

3. Consider the Number of Themes

Since a website builder makes it easier for you to design a website from scratch without prior experience, what you should look into is the number of themes and templates that they have available.

If a website builder only has a few templates, then you might risk looking like you have the same website as another business.

For branding purposes, you wouldn’t want that. Plus, you want to be able to have a lot of options to choose from to find the right one for you. So look into the number of themes that your chosen website builder has.

4. See How Easy it is to Use

Although the whole “sell” of a website builder is its ease of use, you still need to double-check so you aren’t stuck using one website builder with zero ideas on how to design anything.

The best way you can find out how easy it is to build a website, especially its customization presets, is by looking at customer reviews. These reviews will have a better snapshot of just how beginner-friendly these website builders are.

5. Investigate Third-Party Integrations

You should also check if your chosen website builder makes it easy for you to integrate third-party applications onto your site.

For some, these integrations might be free but for others, you might have to pay extra to get that feature on your site.

Since you will need these integrations if you want to make your website more functional, you want to ensure that your website builder has a way of accommodating that growth.

Although there are plenty to choose from, creating a set of criteria (like the one listed above) will help you narrow down your choices. Hopefully, you find the website builder that best fits your criteria so that you can get your business website up and running in no time.

Legal Branding

The Key Legal Issues Every Startup Owner Ought to Know

Running and managing a profitable startup takes quite an effort. It requires you to go beyond putting up a business to tackle the challenges that affect the venture. One of the biggest challenges comes from the legal side of the business. Yes, you ought to understand the legal issues affecting your business to protect your startup. Let’s look at the legal issues you should keep an eye on as a startup owner.

Common legal issues affecting Startups

Employee disputes

Your employees form the backbone of the startup. They contribute their knowledge and skills and also spend their time working towards realizing the vision of the company. However, they can turn into a legal liability if your terms of agreement and engagement are not clearly stated from the beginning.

You should consider having an internal code of conduct that will govern the workers. Besides, ensure the terms of engagement are laid bare in the employment contract.

Workplace health and safety issues

You must provide a safe working environment for your workers. You shouldn’t violate their health or safety. Now, you can do this by ensuring that laws governing the health and wellbeing of your workers are in place and well implemented.

In fact, any employee in your startup has a right to compensation in case of a personal injury that happens in the workplace or on duty. According to https://www.jurewitz.com/, a personal injury firm that represents affected employees in San Diego, any type of business is supposed to protect employees at work. This just an indication of how vigilant you have to be in terms of workplace health and safety to avoid losing your employees, cash, and your brand.

Shareholder agreements issues

The shareholder agreement outlines the rights and responsibilities of each shareholder in the business. It details how the startup is going to run and who will be responsible for making important decisions. It also determines the avenue to be followed by any stakeholder who may want to leave. In this regard, you ought to ensure that if issues arise amongst the shareholders, then there are proper procedures for handling disputes.

Intellectual property and trade agreements

Whether your startup is dealing with health products or educational materials, it has a unique corporate identity. From its logo, and slogan, to the colors and patterns, to the names you give your products, etc. These identity markers form part of intellectual property (IP) elements that you ought to protect. You can patent the intellectual property elements to protect your business IP assets from anyone who wishes to reuse them, distribute or claim them as their own.  In other words, you should ensure you have the right IP strategy in your startup to avoid legal battles and losing business.

Terms and conditions of doing business

Carrying out such activities as procuring, hiring, or business contracting requires that you write down the terms of engagement between the startup owners and the other business players. The conditions should be outlined, based on who they apply to and who they govern. You can enlist the assistance of a qualified business attorney in drafting clear work terms and conditions to govern your startup.

Final word

Running a successful startup can be rewarding if you get all facets of business right. Remember, you can be forced to pay for your liabilities in case you get into legal issues. So, ensure you know the laws that affect your business and tighten every loophole that can bring down your startup.

Legal Branding

What to do if an Employer denies your Workers’ Compensation Claim

As per the law, it is expected that the working conditions provided by your employer are safe and healthy. However, accidents do happen, and that is why it is recommended that you consider working where there exists a sound workers’ compensation policy which protects you as an employee. Worker’s compensation is essentially a reimbursement that you are supposed to receive in the event of an injury at work. But what happens if your employer fights against your quest for compensation? Well, we have detailed the steps you should take to handle the situation.

Steps to take if your Workers’ Compensation Claim is denied

Find out why

For starters, there are several reasons why your workers’ compensation can be denied. Some of the common causes are perhaps if the injury was not reported on time, if the claim was not filed on time or if there is no medical treatment evidence presented etc. The claim can also be denied on the grounds of insufficient evidence that the injury was not work-related. That is why it is essential to find out why the claims were dismissed before moving to the next step.

Appeal against the worker’s compensation denial

After finding out why your claim was denied, you can move with speed to appeal the decision. The denial letter should indicate within what period you should appeal. This could range from 15 to 30 days. However, you should meet your employer before initiating the process of appeal. That is because the denial could have been a slight misunderstanding that can be settled at the workplace level.

If you decide to go on with the appeal, you should consider consulting an experienced personal injury attorney to represent you before an administrative law judge. You can click here to find more about how a worker’s compensation attorney can help you in the appeal process. Frankly, you are more likely to get your workers’ comp if you have an experienced personal injury lawyer representing you.

Prepare your defense

Now, if you are to defend your case successfully, you will need to carry along any documentation that supports your claim. These documents should be based on the grounds for your appeal.  So, ensure that you put together any supporting documentation such as a medical examination and time sheet indicating the injury, evidence that it occurred while working and negligence on the employer’s side, etc. That will be important to support and make your case stronger.

Find witnesses

It would be vital if you get fellow workers who can attest to the authenticity of your case. If, for example, the injury occurred at the workplace in the presence of other workers, it would help if they give testimony before the administrative judge to support your case.

Embark on job search

Although compelling your employer to cater to your worker’s compensation through appeal is your right, you might lose your job in the process. This is notwithstanding the fact that no employer should fire an employee for demanding their rights. That said, it is essential to find a job while appealing for compensation. It’s good to have a good backup in such a scenario.

Final word

As a worker, you are entitled to a safe and healthy working environment. You should be protected from any foreseeable accident by the employer. However, if an accident occurs, you should be compensated for the loss or injury. And if the employer denies you the compensation, make sure to follow the steps in your appeal. Moreover, hire an experienced lawyer to help fight for your compensation.