All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Legal Branding

Checklist To Follow Before Investing In Physical Precious Metals

Storing your hard-earned wealth in the form of some precious metal resource is a process that humans have been performing for a very long time, and it is an on-going process in today’s world as well. However, the important factors to consider before you go on investing your earnings into precious metals such as gold, silver, platinum, palladium, and rhodium, have changed somewhat.

These precious metals remain an evergreen commodity. Even today, large resource development companies such as Auctus minerals are leading new and expansive mining projects in search of more precious and average metals. So before you move on to make your investment into the precious metal market, here are all factors that you need to keep in mind.

1. Hard metal or nothing

There are lots of “schemes” out there that you will come across when you start your venture of investing in the precious metal industry such as exchange-traded funds, but all of these pose a risk. Hence to avoid said risk, you must strive to invest your precious earnings in a place where the actual hard metal is in your possession for you to touch and feel. That is the only proof of a solid investment when it comes to the precious metal market.

2. Amount of metal

There are lots of fancy options when purchasing gold such as rare coins etc. but these products will actually leave you spending a big chunk of your finances and not really providing as much value in terms of the actual metal that you are looking to store. When and if a financial crisis will hit the actual return of your investment will be in terms of how many ounces of the metal you were able to accumulate and not in how much investment you initially made for the product.

3. Usability

The large gold and silver bars are possibly the most bang for the buck in terms of metal for your finances, but a certain amount of practicality must also be taken into account when investing. These bars are difficult to use for anything other than stashing them due to their large size and heavyweight. By owning smaller sized units of gold and silver, you may be able to utilize them in various ways such as trading and gifts, etc. that will allow more practical benefit in the event of an emergency.

4. The threat of reporting and exceptions from it

There will be plenty of schemers out there that will try to take your hard-earned cash for an expensive rare coin by declaring it as “non-reportable.” There is no need to fall for this trap as most average methods of purchasing generally don’t need to be reported by dealers to any government agencies in the first place. As a matter of fact, only very large transactions made in the precious metal markets are liable to be reported. So do not fall for this scam.

5. Purity and why you shouldn’t be worried about it

The purity of the metal is something that most regular buyers will most definitely be concerned with, but this should not be that much of a worry for you. Several coins are alloyed, but their gold quantity is generally on par with regular gold coins. There are purity requirements for many precious metals to pass the test, but most of these requirements are already fulfilled by common bullions.

6. Opportunity for profit

There are several rare mintage coins and other precious metal products that will stop being produced over time or probably stopped producing a while back, and these will gather collectible value that will provide you with a large amount of profit when looking for sales in the future. Hence this is an aspect of your precious metal product that you need to be particularly curious about.

SaaS Branding

Intellectual Ideas to deal with increasing Employee Turnover

Many businesses excel when it comes to landing quality employees. That’s because they do everything by the book. They screen qualified applicants, ask for references, and ask thorough questions during the interview process. After that is when things start to fall apart. Many businesses stop checking in with new employees.

They think that just because they landed a quality employee they don’t have to do anything to keep them. Don’t make that mistake because that can lead to a high employee turnover rate. Here are six ideas to boost employee morale and decrease the employee turnover rate.

1.) Make Your Employees Feel Special

Once you hire a new employee, it’s up to you to make sure that they are thriving and well-adjusted. Employees who don’t feel challenged and see no room for growth will be less inclined to stay.

That’s why you should make them feel special. All you have to do is learn their name and some background information about them. Remember their work anniversary or birthday. If they feel their company cares about them, they’ll be more comfortable sticking around for the long run.

2.) Acknowledge the Hard Work They Put In

When an employee does something good, acknowledge them even if it’s just sending them a quick email to say a great job. Offering rewards for meeting sales goals is a great way to keep employees focused on the tasks at hand. Many businesses offer an ‘Employee of the Month’ award because it helps foster healthy competition among employees. It gives them something to strive for.

3.) Schedule Team-Building Events

If you have a large group of employees working together, it’s important to make sure that they get along. If fights pop up between employees, one or both may be tempted to quit. That’s why you need to meditate the situations immediately. Before things like that even become a problem, try to schedule team-building activities where employees can get to know one another. This will also help them build trust, know they can rely on each other, and create a better work environment.

4.) Small Perks Go A Long Way

In an office setting, small perks can go a long way in keeping employees happy. Offering gear with the company’s logo on it will make them proud to be apart of something. If employees are doing a great job, reward them with a pizza party. When employees are putting in overtime, bring them in coffee or doughnuts just to show that you appreciate what they’re doing. Employees will notice this and feel cared for.

5.) Keep Your Office Door Open

An open-door policy is a great one to enact. Your employees should know that if they ever are struggling, have a problem, or feel unappreciated that they can come and talk to you. Make sure you have time to devote to your employees. Click here to learn about payroll outsourcing so that you can focus more attention on being present instead of the technical side of things.

6.) Offer Room for Growth

No employee wants to be stuck in a dead-end job. They want to know that there is room for them to grow. This is why you should offer a competitive salary, ways to climb up the ladder, and opportunities for a raise. When employees have different goals to work towards, they’ll want to stay for the long run. The second they feel stuck in a dead end job, they’ll consider other options.

SaaS Branding

5 Methods To Improve Workplace Morale For Your Employees

Keeping your business running smoothly and making a profit depends largely on your employee morale. Studies show people who do not enjoy their job do subpar work and miss more days than those who like their work.

Encouraging a strong sense of morale among your employees directly correlates to increased teamwork, less absenteeism, and higher production rates. Although it is an intangible aspect of your business, morale must be consistently addressed with long-term initiatives to successfully help your business reach its highest potential.

Raising morale among your employees does not have to be expensive or complex. There are some very simple and inexpensive techniques that any employer can use to boost morale and increase productivity in the workplace.

Here are five easy ways to boost employee morale.

Be a Part of Something Bigger

Another way to give your employees a bonding experience is to make your company a part of something bigger such as a charity or local nonprofit. Choose an organization to support that really means a lot to your employees. Coming together as a group to raise money or donate time or merchandise to support something that is important to everyone gives a sense of accomplishment as well as pride in your group.

Become a Family Unit

The workplace can be about more than just getting work done. A group of employees is much like a family. Incorporating family-type events into the work week goes a long way in alleviating boredom and depression. Celebrating birthdays and work anniversaries helps employees bond as a work family.

Another fun way to bond as a work family is to celebrate your unique work culture. Start each group meeting with a knock-knock joke. Implant a funny memento that mysteriously appears on random desks and imparts a particular reward for the week. Have a standing joke that only your work crew would understand. Enjoying each other’s company with these funny activities strengthens the work bond.

Recognize a Job Well Done

Employees should be praised for doing their job well. Those that go above and beyond consistently do so because they know it is appreciated. Showing your appreciation doesn’t have to mean throwing an office party or even buying lunch. It can be as simple as a public thank-you and a dollar store desk candle. It is the thought and action that makes the most impact. Celebrating low absenteeism, great customer service remarks, and high productivity instils a drive to do more.

Give Back

Giving back to your employers is a successful way to boost morale and encourage more work output. Periodic raises to continually improving employees keeps them at their best and encourages others to reach the same heights. Even weekly lunches for high-yielding employees can keep everyone striving to do their best.

This can be as simple or as complicated as you want. There are even online employee reward systems, such as GRS Rewards Solutions, that help you give your employees gifts such as cards, travel amenities, and mobile top-ups.

Revamp Your Work Environment

Your work environment includes everything from the décor to the vending machines. Productivity is higher when employees are in an environment that they feel is professional. It should be conducive to the work involved but have designated space for break time and areas that stem creativity.

Plants have been scientifically proven to enhance mood and stimulate the mind. Place them in breakrooms, personal desks, and in conference rooms. Decorating concepts such as Fung Shei, incorporate colours and shapes to increase workflow and worker confidence.

It doesn’t matter if your giving a pat on the back or a big pay raise, showing your employees that you care about them makes them care about their work. A comfortable, productive environment helps employees feel like they have a home away from home in their workplace. Even small gestures have a big impact on your businesses bottom line productivity.

Digital Branding

Job Hunting Tips

While the internet has greatly changed job searching, it has not changed the basic guidelines for being hired. In this article, we are going to look at these basic guidelines to help you increase your chances of landing work.

1. Determine What You Are Looking For

When searching for a job, you need to know what you want to do, where you want to do it and who you would like to work for. To do this, you may have to do research, ask yourself a lot of questions or ask a mentor or career coach to help you. Targeting your job search will help you save your precious time.

2. Avoid Limiting Your Job Searches to Online Applications

I understand that online job applications will make you feel like you are doing something. However, the problem with online job applications is that they are not time and energy saving. It is a good idea to spend most of your day on real-world job searching efforts such as cold calling and networking.

3. Tailor your Resume to The Job Description

It is so easy to tailor your resume to the job description. All you have to do is to understand the words and phrases in the description and use them in your resume read how to write a great CV. When listing your accomplishments, only include those relevant to the job you are applying for.

4. Take Job Searching Seriously

Do as much as you can when looking for a job. Use all your skills, set daily goals and be disciplined. Stay positive since looking for a job can be an overwhelming task. It may even be a good idea to join a job search support group.

5. Find Out as Much as You Can About Your Potential Employer

Some of the most important things to find out about a company you would like to work for include: the company’s mission, history, and products or services the company offers. Do an online search of the people you are likely to speak with. You may be surprised to find that they have a hobby or background like yours. Think of questions that you may be asked and practice how you will answer them. This is true, especially for hard questions.

Pro tip: Some interviewers ask job applicants what they have done to prepare. Have a ready answer to such a question.

6. Write A Thank You Note After Every Interview

This final tip is an oldie but goodie. The good thing is that it is so easy to do it. I even wonder why many people don’t do it. One of the best ways to present yourself as a unique job applicant is to follow up with your interviewer after the interview (Referring to something specific your discussed will earn you extra points)

Legal Branding

Avoid These Online Reputation Management Myths to Grow Your Business 

These days too much information floats to confuse businesses. To be candid, with information overload, it becomes difficult to ascertain which aspect is true and which isn’t. It becomes hard to separate fact from fiction. Then, it takes so much of your time, effort, and hard work to build your business reputation and retain customers. Again, there are marketers carried away by the misconceptions surrounding online reputation management. 

According to an article published on, you take months or sometimes years to build your company’s reputation that could be damaged by single customer feedback or negative post. This is where reputation management comes into play and on top of it, the myths and distorted information result in serious business missteps. Here are some of the online reputation management myths that you must avoid: 

A robust plan solves every business problem

Chalking out elaborate strategies for your business is not worth the effort if you fail to implement them. Yes, you need to practice what you preach. When it comes to reputation management, it happens at the level of your business processes and practices. First, you need to figure out the weak points in your business and work on these to pacify irate customers. It means the execution of a rock-solid reputation management strategy to address your flawed business processes. 

There is no harm in getting in touch with professionals, who deal with online reputation management such as ORM Company New York or similar ones. Today, it is imperative to focus on customer relationship management and work towards damage control. It is a smart investment for the years to come. All you need to do is choose a reputation management professional that fits your business needs. You have a solid plan and an ORM firm will help you to implement that plan. Only then, your business problems would be addressed. 

It is impossible to control your business’s online reputation

It is one of the greatest myths, and indeed, you can do damage control when it comes to negative customer reviews or feedback. You need to respond to adverse comments in a professional way without being aggressive or defending your brand. On-time and appropriate response helps in mitigating bad buyer reviews on digital platforms such as social media and review sites. It means businesses that believe in quick response time and respond to negative reviews in a sensitive way have an edge over those companies who do not reply or behave in an aggressive way. 

If you ignore the reviews or shout out at your buyers, things would get worse. Remember that your customer is God and he is always right. 

Deleting poor reviews or feedback

Online reviews stay and services that promise the deletion of bad reviews is shady business. In most instances, you cannot delete negative feedback. You can flag it if you are sure the reviews are fake or written by your competitors and not genuine customers. Counter the feedback bravely, acknowledging your errors if the mistake is yours. It will help. 


Stay away from these myths and reply to customer feedback fast to resolve issues. Responding quickly and providing a solution to a problem will help you to turn any bad situation around.

Legal Branding

Car Ownership Tips to Save You Money

With more than 75 million cars sold in the world every year, there are a lot of car owners out there. While some of these have been sold to companies in fleets or used by companies as employee cars, many have been sold to individuals for their own personal use.

Having a car is incredibly freeing, but can also be expensive. There are many costs that go along with car ownership, and the amount you spend can add up. As a result, car owners (whether they are individuals or companies) are looking to save money any way they can. Without any further ado,  this article is going to go over a few car ownership tips to save you money.

Utilize Fuel Cards and Other Perks


If you own a fleet of cars or other vehicles for your small business, you know how expensive it can be. Between maintaining them and getting them filled with gas all the time, the costs can add up. Thankfully, many companies offer fuel cards that not only allow you to save money, but also save time and track/improve productivity. Be sure to check iCompario to compare some of the best fuel cards and the benefits they offer.

However, these types of benefits aren’t just for companies. There are several credit cards and loyalty programs out there that can help you get cheaper gas at the pump, along with other benefits. So if you drive a lot too and from work or school, or use your car to drive for work, be sure to look into these. They have the potential to save you a ton of money if you spend a lot of time driving one way or another.

Shop Around for Everything

Another way to save is to make sure you shop around. You need to shop around for the best car insurance, the best financing option and the best shop to handle maintenance. The more places you look, the better chance you will have at finding a great price and deal.

However, this “shopping around” begins even before you buy your vehicle. You should be sure to shop around various dealerships and look at a number of vehicle options to match your needs. If you run a small business with a fleet, compare all different makes and models that can do the job.

Of course, in addition to cost, be sure not to forget about things like reliability and quality. Buying the cheapest option will save you money in the short term, but could cost you a lot more in the long term.

Perform Routine Maintenance Checks


The biggest cost of buying a car is, of course, the things like monthly payments and down payments. However, maintenance can also cost a pretty penny if you’re not careful. If you are driving your car frequently, getting routine checks every now and then is a very good idea. Sure, they will cost you a little but can save you from a larger bill down the road.

Getting maintenance can help your fuel economy in some cases and can get you more time out of your car parts. It will ensure any potentially serious issue can be dealt with before it becomes a major hazard. If you simply never take your car in, you may never know when something needs fixing until it is too late.

In conclusion, the tips outlined in this article should be able to help you save money when it comes to owning a car. There can be a lot of costs associated with ownership, so saving some money where you can is a good idea.

Legal Branding

Installment Loans Online Explained: All That You Must Know

The word “installment loan” may be new to you, but you may have used actually used it at one point in your financial journey. It refers to a short term loan that allows you to borrow a certain amount of money over a period even when you have a pending loan. Installment loans with friendly Lender come in handy when an emergency strikes given that you can get instant funds within a short duration. In this article, we will tell you more about installment loans online. 

Types of Installment Loans

In as much as you would want to avoid loans, we know that emergencies can pop any minute, and understanding the type of installment loans puts you in a safe position in such scenarios.  There are generally, a payday loan or short term loan with varying repayment periods. Here are some of the installments loans online you ought to know:

1. Mortgages

Everybody wants to live in a nice house, but if the savings aren’t enough, a mortgage is a way out. A mortgage is an installment loan that allows you to buy a house. Generally, they have the most prolonged repayment durations of the types of installment loans. There is a nice article where you can learn more about mortgages.  The article covers the main types of mortgages including mortgages for first-time buyers

2. Personal loans

As you may have guessed, personal loans help you to take care of personal needs; bills, health expenses, traveling, and others. Because they do not require collateral, of all types of installment loans, they have the shortest repayment period and the highest interest rates.

3. Auto loans

Auto loans are designed to help you get a car. Depending on the lender, the repayment periods will also tend to vary. 

Installment loans can be collateralized or non-collateralized. For example, a mortgage loan will be collateralized with the house being purchased and an auto loan with the vehicle. To get any of the installment loans listed above, you need to fill in a form provided by the lender. Here, you will be required to provide personal details, the amount, and the purpose. The lender will proceed to review the creditworthiness such as the legal age, financial competence, and credit score to determine if you can receive any amount and if yes, how much. This is followed by a discussion about the down payment, payment amount, and the duration. In some cases, the borrower may be requested to pay for the application processing fees and loan origination fees. 

Benefits of Installment Loans Online

1. The convenience of the application process

You can conveniently apply for a loan online, and depending on the working strategy of the lender, you can get a response within minutes or a few days. In addition, online application allows you to review the data before sending and send clean copies, unlike in hard copies.

2. Quick funding

When looking for fast financing, credit unions, and banks are often discredited because of the lengthy waiting process and the daunting tasks. As if that is not enough, the transaction process can take days or weeks. With online installment loans, on the other hand, once the application is reviewed and approved, the money is transferred almost instantaneously to the account. 

3. The flexibility of the terms

Yes, you read that right. Online installment loan lenders tailor the conditions according to the needs of the borrower, such as the amount and the repayment duration. This is contrary to the process in the majority of financial institutions. Usually, the terms are standardized, and there is a slim-to-no-way of negotiating the terms to suit your financial capability. 

Many borrowers settle for long-term loans because they will pay small amounts and have enough for basic expenses.

4. High loan amounts

Local laws regulate the majority of online installment loans. As a result, you may realize that residents in particular regions get higher loans and longer repayment durations than others. Nonetheless, the amounts in online installment loans are generally high.

5. Options for all credit ratings

When you have a poor credit score, all doors to getting a loan seem to be locked from the inside, and you are left in the cold to freeze. But that is not the case, thanks to online installment loans. Even when the credit score is poor, some lenders go the extra mile and give small amounts that can help solve some financial problems.

What to do when choosing an online lender for an installment loan

The best way of finding the right installment loan is by familiarizing yourself with the products in the market. Not to scare you, but the term “installment loan” is predatory, and anyone can fall victim. Online money lenders have flooded the internet, but not all of them are legit. Some lend money and act contrary to the terms.

As a result, you must exercise extreme caution when choosing a lender. Some guiding questions include: is the lender legally registered? What do others say about the services? What are the terms, and are they flexible? Compare the lenders, seek reviews, and inquire from others. Doing the research and gathering the information sets the pace for everything else. Eventually, you will know whether to settle for a particular lender or keep looking. 

Another tip that will help you secure the right loan is reconsidering your thoughts. The majority of financial experts recommend sleeping on the matter for a few days because what may appear as a ‘need’ may be a mere ‘want.’ This, in return, helps in making an intentional decision. Finally, do not fall for long-term loans. While they ease the financial burden, the deal may not be as good as it appears at first glance. Some lenders take advantage of the fact to increase the interest rates, and this can significantly damage your financial status. 

In conclusion

Getting a loan is a mental process as much as it is physical because you must know how you will repay. So, as you think about online installment loans as financial safety nets, be sure to gather as much information as you can and when the time comes, make informed decisions. 

Legal Branding

Why Buying Life Insurance In Your Twenties Makes Sense

When you are in your twenties, life insurance may not really be on top of your financial planning list. You may think that this is something that you can postpone for at least a decade. Rather than taking a policy to cover your life, you’d invest in one for your home or car. But believe it or not, life insurance is as vital for the young as it is for the middle-aged and older people. Whether you are single with dependent parents or married with dependent spouse and children, a policy will protect your loved ones. Beyond that, there are several reasons and circumstances when buying life insurance during your twenties makes perfect sense. Let us reveal them to you.

You have a massive debt burden

An average American twenty-something owes thousands of dollars these days, with debts usually comprising student loans and personal loans. There could also be liabilities such as credit card dues and car loans. If you happen to die with massive debt, don’t expect that your survivors will have a clean slate. Your co-signor could, in fact, be held responsible for the repayment of these loans and debts. Getting insured is a smart move if you want your family members to have enough money to pay off your liabilities in case of your sudden death. Beyond that, they can use the money to pay off your burial expenses and meet their living expenses as well.

You get married in the twenties

Getting married is not just an emotional commitment but it changes your financial dynamics as well. What’s more, having a financially-dependent spouse and children adds up to your financial responsibilities further. Once you are married and have a family that depends on your income, you need to consider the impact of your death on them. Would your spouse be able to meet the daily expenses with their income alone? Do you have a wedding loan or home mortgage to pay off? How much will they need for child support and college education if you die? A life insurance policy during your twenties is a perfect answer to all these questions. 

You are in a partnership business

Starting a business at a young age requires a lot of planning, more so if you are a part of a partnership enterprise. According to the article, MetLife Life Insurance – A Comprehensive Review, a permanent insurance policy is a good option for business stakeholders who are putting together a business succession agreement and want to leave their partners with cash from the policy. This will make things easier to sort out in case one of the partners dies. The others can use the cash to buy their share and compensate their family members so that the firm can run smoothly.

You can save money


Another good reason to buy life insurance when you are still in your twenties is that it comes significantly cheaper at this age. Obviously, you may be single and independent right now, which will not really motivate you to take up the expense. But you may probably settle down a few years later and having a policy will be a plus point for your financial profile at that stage. As a rule, insurance for youngsters is less expensive. The younger you are, the lesser you will need to pay. So it surely makes sense to take one sooner rather than later.

Permanent insurance or term insurance – Which is the best option?

Now that it is clear that getting a life cover in your twenties is a smart move, you will have to decide the kind of policy that would work. Permanent life insurance covers you for the duration you pay the premium. It comes in two options- whole life policy and universal life policy and both enable you to accumulate a cash value that you may borrow against. Term life insurance covers you for a specific term, from a few years to decades. It pays death benefits to your beneficiaries if you die before the policy term ends.

Deciding between the two when you are in the twenties requires much thinking. Permanent coverage covers you for longer and builds cash value but it costs considerably more than term life policies. If you have a small budget, term insurance is a better idea while those who can spend more should definitely opt for a permanent policy. Remember that there is no one-size-fits-all approach for life insurance and proper planning can enable you to pick a policy that is just right for you considering your age and circumstances.

Digital Branding

Benefits Of SMS Marketing For Startups

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Fortunately, there are marketing technicians that have proven successful. One such marketing technique is known as Short Message Service. Combining SMS with other techniques into a single marketing campaign will offer more benefits than utilizing them alone. Below, you will discover a list of SMS marketing benefits and much more.

Broaden Your Audience

SMS marketing is an effective technique for broadening your audience. Unfortunately, too many owners of startups do not try to expand into other audiences. They rely on a single audience to peddle their products and/or services. If you want to be competitive in the online business world, you will need to broaden your audience. Fortunately, SMS marketing is there to help you throughout the process.

Quick Results

SMS marketing offers quick results, which is exactly what startups need. According to studies, it takes less than seven seconds for a text message to go from a sender to a recipient. With that said, the fast results provided by SMS marketing will help you boost your customer base in no time. As long as you utilize effective text messages to achieve maximum results with this type of marketing. If you can successfully pull that off, you will be able to set back and watch your customer base grow at a moderately fast pace. SMS Marketing is on the rise and there is nothing going to slow it down any time soon.

Reach Large Target Audiences Easily

Another benefit of SMS marketing is its flexibility. Startups have the option of reaching only a handful of consumers or several large target audiences. The flexibility offer by this type of marketing technique is extremely rare unless you are comparing it to email marketing. 

Spend Less And Make More

At the end of the day, you have to understand that many companies want to spend less on advertising procedures. If you fit into this category, you’ll find that SMS marketing is one of the most effective and affordable methods of advertising your business. By utilizing SMS marketing, you’ll be able to slim down your costs while making more money. This will make a big difference in the long run. You can use any SMS marketing tool to find new customers without spending so much making it one of the most effective marketing methods for start-up businesses.

Automated As Well

Another thing to note is that your time is vitally important. You should do everything you can to save time. If you’re able to do that, you’ll be able to pour more time and energy into areas that need it the most. With that being said, you should try to automate your company’s marketing procedures. One way to do that is by taking advantage of automation and SMS marketing. This technique will allow you to spend more time on other activities without compromising on your advertising campaign.

Therefore, it is easy to see why SMS marketing is becoming one of the most popular advertising methods for start-up businesses.

Direct Reach

One of the best things about this form of marketing is the fact that it allows businesses to reach customers directly. When you want to advertise to local customers, you want to reach out them to them directly. You’ll want to get on a personal level with that individual. This is why you should take advantage of SMS marketing techniques. They’ll allow you to build a relationship with the customer. Once you’ve managed to do that, you’ll find that sealing the deal is much easier.

Transforming that customer into a long-term customer will prove to be easy as well. Suffice to say, this form of marketing could be the best. If you’re not reaping the benefits of this form of marketing right now, you need to change that!


Ultimately, there are numerous types of marketing to use but some are more effective than others. If you’re looking for an incredibly effective form of marketing that will serve your company well, you should look no further than SMS marketing. It’ll make a big difference for your business. And, it can help start-up companies develop a customer base very rapidly. Whether you’re running a start-up business or your company has been operating for many years, you should not hesitate to take advantage of SMS marketing because it will pay off in the future.

Digital Branding

Steps On Building Authority To Your Website

Creating a website that may be considered as an ‘authority’ might take some time. Nonetheless, there are some important factors that when implemented properly, may affect the time it takes your site in becoming an authority. 

These main factors that we are saying are also the basic factors in building any website. However, the approach is much more different. In this post, we are going to look at the five steps on building SEO authority to your website.

Step 1: Website Creation & Branding

Create your own website. If you haven’t decided yet how to build your website, try to use a builder, like WordPress or some other builders if you know any. When you build your website, consider the following factors:

  • Create a brand that can ensure people know what your site is about once they visit.
  • Create your brand logo, which is professional and memorable at the same time.
  • Select an effective color scheme, which may time together with your logo and brand.

Branding is very important before you even start your website. This is essential in becoming an authority for your niche, and people will surely recognize your brand.

Step 2: Keyword Research

Evaluating the competition and researching effective keywords is so important. These are essential in content creation. You may start off with the low competition keywords and build content, about 30 articles. This will allow you to have a grace period, which allows you to rank for your content.

After that, make medium competition keywords, which will help you rank in the searches. This will establish your site and build your image of what your site is going to be in the search engines.

Step 3: Content Creation

Search engines like Google are in a semantic world. This means that when your theme your keyphrases/keywords & contents properly in your articles, you’ll definitely rank better. You should create content that is of great quality. Remember, beauty is in the eye of the beholder. 

Quality is determined by content, which helps someone ion solving a problem –learn techniques to create better content that will catch your audience’s attention. With great content, comes more return visitors, and higher ranking on SERP.

Step 4: Social Networking

This is huge for a deal and has great potential. You can build your website’s presence on various social networking sites. They have the biggest capacity of your brand and the authority of your website. Getting highly targeted links and traffics from social networks is important in starting to build your brand, as well as establishing the human side of your businesses.

Step 5: Building Backlinks

Creating a backlink profile is necessary for building authority to your website. The most important factor in doing so is to make the links relevant to your niche. Straying off-topic might cause you penalties. Ensure that when building backlinks, you are following the best practices.

While the abovementioned elements might seem the same as those you read in other SEO articles, there’s actually an elusive difference. Done right, these five major factors may allow your website in building authority much faster and will maintain your site’s presence as an authority for the years to come. It might take some time to build authority to your website, but through simple methods, you can speed it up!

About the author

Usman Raza is the co-founder of a Christian Social Media Agency and marketing strategist working with various brands online. Usman is the content marketing manager at an Email Marketing Agency in Los Angeles, Best PSD to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.