All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Digital Branding

7 Tips to Help You Build a Strong & Reputable Brand

When you create your brand, you have to think of coming up with a creative logo, an impressive color scheme, and a catchy slogan. All this is imperative, but there is much more to creating a strong brand in a competitive market. Remember, everything you do in your business influences your brand perception in the market. Well, building a robust and reputable brand requires effort and a lot of creativity. We have compiled a few tips and a guide to help you get started.

Determine how people see you

Your business brand is not what you say but rather how everyone else sees it. As an initial process of building a strong brand, you have to know what people think about it. For example, do a Google search on business to check out for any reviews online or ask your close allies how they view your business. You can have business experts conduct an analysis from the general public on your behalf.

Perfect Your Personality

It would be best if you started thinking of your brand as a person with specific traits. With this in mind, ensure that whatever your business does and creates does not contradict your business’s personality. A brand’s personality is the commitment to fulfilling promises and business values, mission, and vision. Yes, your brand personality also needs to be reflected in your brand design, image, and colors. How you treat your customers should also reflect the personality of your brand. If you feel that something you are doing does not support your brand, you need to change it to keep your business personality alive.
Invest in your online platforms

There are several online platforms these days, including Facebook, Twitter, blogs, website, and many more that give you a place to engage your audience directly. You only need to take time and identify which one works well with you and which one can help you reach your target audience. Through these platforms, you can market your goods and services hence building on your brand. You can also empower your customers as well as express the purpose and mission of your business. Remember to be as authentic as possible in your online content and interactions.

Have consistency yet remain flexible

Most of the strongest brands are consistent in everything they do and have gained their customers’ loyalty due to consistency. However, even with consistency, you need to be flexible enough to take in new ideas to grow your business. Be flexible enough to change the business tactics that no longer work for you. Ensure that you review if the actions that you are taking to scale up your brand are working. Conduct brand audits from the perspective of your suppliers, customers, and employees to ensure that your brand’s impression is how you view it. Ensure that your brand thrives and showcase your strengths as you work on your weaknesses.

Get ready to build your brand awareness.

Even as you work within the business to build your brand, you need to think outside the box on how to build your brand’s awareness. Creating brand awareness among your potential customers can make it strong. For example, you can use a technique known as entertainment marketing where you use pop culture to grow your brand. You can use movies, music, celebrity endorsements, characters, product placements, and other approaches. The bottom line is that you have to go the extra mile and think outside the typical marketing techniques to grow your brand among your target consumers.

Maintain value

For your brand to be strong, you have to do something that puts you ahead of your competitors. Have a unique product proposition regarding the value of your product or how you handle your customers. Also, ensure that your products and services are on par with what you are marketing to your potential customers. Do not create a false impression of your product. Do not overcharge your customers! Let the product price go hand in hand with the quality of your product or service.

Associate your brand with strong brands

According to Sham Hyder, the Founder, and CEO of Marketing Zen, connecting to another brand could either weaken or strengthen your brand. Thus, to enhance your brand, you have to associate with strong brands, and vice versa is true. For example, you can associate with strong brands through authority blogging. You can create nice business blogs and post on high authority sites. The sites have high traffic, and therefore posting blogs there will create brand awareness for your potential customers.

Wrap up

Building a strong brand takes a lot of effort and commitment. Ensure that your product and service are a clear reflection of the personality of your brand. Moreover, be consistent, market your brand, maintain the value of your product, and associate with strong brands to enhance your brand’s growth.

Legal Branding

7 Tips to Get Money Fast for Your Business

Over 7,000 businesses file for bankruptcy each year in Canada. Bad luck, a slump in business, slow times of the year, or some other factor might be causing you a lack of cash flow. This can put you in a hard spot when you can’t meet financial obligations to your employees or your partners. 

These 7 tips to get money fast will have you back on your feet in no time. Read on to get back on track and out of the dumps. 

1. Make Cuts

One of the easiest ways to get some more cash in your business’s wallet is to cut back on costs. It might be time to take a look at where your money is going and if it’s truly needed. 

In theory, this is an easy one. However, when it comes to cutting jobs and resources your employees might take it hard. Be careful not to destroy relationships but you have to look out for what is best for business. 

2. Cash Loans

For smaller loans to get a quick boost, you could look into cash loans. This is a very quick way to get a little cash flow to get you through whatever financial crisis you may be facing.  There are plenty of brokerages near you that offer same day loans. 

3. Crowdfunding

With the internet booming, online crowdfunding has become a popular way to raise money for businesses. This is a way to get money quickly from individual investors that you don’t have to pay back. 

New projects, financial crisis, startups, and other situations are perfect for this way of raising money. If you know that you have committed customers, it will likely come very easily. 

4. Line of Credits

Similar to a credit card, you can obtain a business line of credit. Unlike a loan, this is not a  lump sum of money. You will only be responsible for what you spend. 

Similar to a credit card, you can pay off what you have spent and used that money again. This option can help you build better credit and make sure your cash flow is a bit more even. 

5. Vendor Credits

When it comes to how to get money fast, you should look again at your costs. Paying vendors and suppliers upfront might be costing you more than you can handle. As long as you have a  good and well-established relationship, ask for vendor credit. As you earn your money, you can pay them back for expenses. 

6. Factor Invoices

You might experience large invoices that are being paid back way too slowly. Factoring invoices isn’t everyone’s cup of tea. However, you’ll get your full invoice amount, minus the factoring fee, quickly. 

7. Sales and Discounts

Customers can provide quick bursts of cash flow as well. It’s one of the most basic ways to  get money fast. Marketing is there as a tool for you to entice people to spend their money  with your business. 

If you are suffering a rough patch, offer incentives to get the business going again. This option isn’t only there for retail either.  

Survive the Rut and Get Money Fast

When you find yourself asking “how can I get money fast?”, don’t be worried. There are  many businesses that go through slow patches. With these 7 tips, you’re on the way to not  only surviving but coming out on top and building bigger. 

If you found this article helpful, check out our other content that will help you reach your  brand goals!

Local BrandingPersonal Branding

4 Visitor Management Tips That Keep Everyone Safe

Back-to-work season is on the horizon if you haven’t already zoomed past it. Either way, visitor management plays a crucial role in your reopening. It helps you tightly control the safe flow of guests in your space, making sure only authorized visitors may access your facilities. 

It protects your business and employees, but it also signifies to visiting delivery people, contractors, and clients that you take their health and safety seriously. 

Learn how you can streamline your visitor management system to help you welcome guests back into your spaces safely. 

1. Communicate Your New Check-in Process

Your check-in process may need a total overhaul to uphold safe social distancing. Make sure these changes are clearly communicated to your guests in the form of signs throughout the building. 

Don’t hesitate to use floor decals, ropes, and other tools to clarify where they need to stand. This signage clearly explains why they may be experiencing a delay or unusual check-in process, while also indicating what they have to do to move through your facilities safely.  

2. Minimize Shared Surfaces

Gone are the days when your visitor check-in process can be a sign-in booklet. This old-fashioned technique increases how many surfaces your staff and guests touch, increasing the risk of spreading the virus, as well as other illnesses. 

Visitor management technology can eliminate the need for physical proximity when your guests arrive. Some cloud-based services let your visitors use their smartphones to sign-in to your facility, requiring absolutely zero contact.

There are also card printer systems that produce proximity cards or smart cards. These ID badges rely on RFID technology to allow for contactless entry to authorized facilities in a quick and convenient way. You can check out the latest visitor pass solutions that include a smart card printer or prox card technologies to see what you need to upgrade. 

3. Introduce Screening Questions

Screen your guests by asking the right questions before you allow them any further into your building. Here are some examples of great questions you can ask:

  • Have you traveled out of the country in the last 14 days?
  • Do you have a fever or other flu-like symptoms?
  • Have you come into contact with someone who has a fever or flu-like symptoms?

You have the right to deny entry to visitors who answer “yes” to any of the above questions. This is an efficient way to keep high-risk individuals out of your building. 

4. Disinfect Check-In Tools 

A regular cleaning schedule will help mitigate the risk that shared surfaces will spread the virus. You can instruct your staff to wipe down desk spaces, pens, and other items between each guest.

What becomes more challenging is when your check-in process revolves around technology. iPads, tablets, and other mobile devices need to be cleaned carefully to prevent damage.

In light of the outbreak, Apple has released this guide to safely cleaning its products. They recommend using a 70% isopropyl alcohol solution or Clorox wipes to disinfect keyboards, displays, and other non-porous surfaces.

Bottom Line

The coronavirus pandemic has made it necessary to reduce human-to-human contact as a way to reduce the risk of spreading the virus. 

This does make it challenging to welcome guests back to your business, but not impossible. Use these tips above to help change how your reception operates, and make sure your visitors (and staff) know their health is your priority. 

Digital BrandingPersonal BrandingSaaS Branding

Do Press Releases Still Work for Startups and Online Businesses in 2021?

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. Anyone who has created a press release or has had one written up for them knows that they are many benefits to press releases, like contributing to improving the recognition, reliability, image, reputation, prestige, revenues, and visibility of brands companies. 

They are just one of the first steps in an effective PR campaign; from there, they can provide backlinks and many other benefits to a company. 

In this article, we will look at: 

1) What are press releases? 

2) How do Press Releases Help SEO? 

3) Are Press Releases Still Worth it? 

4) Advantages of a press release 

5) How to make Press Releases effective

1) What are Press Releases? 

Nowadays, press releases can be created in written, audio, or video format. It is a way of getting the word out there, distributing, and announcing events to media outlets about any important event that is happening or about to happen. 

It can be hard to get the media’s attention, and it is even more challenging of media outlets. After all, they need to filter all the information they are getting sent because they want to publish only the best, more exciting news. That is why platforms like Pressfarm exist so that it makes it easier to find media outlets through their databases. 

2) How Do Press Releases Help SEO? 

Having any information posted about a company or event on heavy traffic news sites is beneficial for a company’s brand and SEO. 

The way that companies can achieve SEO is through backlinks. When media outlets start spreading the word about a company, they will not only get backlinks from those new sites, but they can also receive a high number of backlinks from people who will read the news. 

Backlinks are fundamental to SEO. On a basic level, the more sites that link a company’s information, the more authority Google awards the site. Backlinks are considered to be a proxy for authority since more popular and authoritative sites will have more sites linking into them. Building backlinks can be one of the most difficult tasks for SEO and building high-quality ones are even harder, but combining methods like obtaining them naturally, buying them, or possibly using tricks like PBNs can be considered the best link building method available because it helps companies build links rather quickly, they are all completely natural and won’t result in any penalties if done right. 

There are many press release tactics that can be quite effective, but companies and individuals quickly realized that it was easier to get links from the press releases themselves instead of from news publishers. A reason for that is press release spam because instead of creating high-quality news stories to improve their business, companies distribute as many press releases as possible to as many platforms as possible “spamming” media outlets, which decrease the importance of the press release on certain sites. 

So, in order to maintain high-quality backlinks and interest up, companies should not just post a press release for the sake of getting a backlink, but post it actually to attract the attention of media outlets. 

3) Are Press Releases still worth it? 

Publishers will always be in need of news topics, so no matter what, as long as companies have news, press releases will always be useful. Press Releases can be effective not only with backlinks, but also with social media likes, shares, and comments. 

The question that does get asked though, is why press releases seem to be less popular than before. As mentioned before, it is because of press release SPAM. As the Internet and SEO became more popular, media outlets received many pieces of information, so they need to start filtering news stories that can make press releases a less effective SEO strategy and how accessible it is. 

However, again as mentioned before, if companies focus on the right things, which can improve the business, services, or products and create an effective press release that is focused on getting the media’s attention instead of just trying to grab backlinks, press releases are more than worth it. 

4) Advantages of press releases

Press releases can give any business amazing results regardless of its size, profit margin, profile, and industry. Here are some of the main benefits of press releases. 

  • Instant Exposure 

When it comes to press releases, the two things that are the most important are content and distribution. Each type of content plays a significant role in an effective strategy; landing pages help companies introduce their brand and goods to the world and convert leads into customers. Blog posts allow companies to establish a personal connection with readers by answering essential questions, offering advice, and sharing insight with audiences. While landing pages and blog posts will help, press releases allow companies to build trust and authority on different fronts; it will enable media outlets to cover the store and prospects a new reason to visit the brand through websites or landing pages. 

  • Increased Sales Potential 

Press releases not only bring credibility and allow companies to stay in the public eye, but it also increases a company’s profit margins. Writing and distributing press releases for different occasions and highlighting key benefits and features of products can position the company’s merchandise on top of any others currently available on the market. 

  • Chance to boost the effectiveness of marketing plan 

Press releases represent an affordable marketing addition that companies can add to their campaign. There is no way that companies can go wrong with these tools because they are designed to be controlled by their creators in terms of targeted audience and message. 

  • Opportunity to brand yourself as an industry expert 

As mentioned before, press releases are a great way to build trust and credibility in any industry. If a company has a great PR campaign, it will offer them a chance to brand themselves as a high-authority business owner and show off their products’ unique attributes. 

  • Increased traffic to website 

People are now flocking to the Internet, looking for unique insights and exclusive stories. Companies need to try and use any PR tactic to push their feature to the top of a potential client’s newsfeeds and boost exposure. Using press releases and including a few links to organic content can guide potential readers to other platforms to promote and sell their goods. 

Companies can boost their website traffic through press releases by optimizing key elements, including keywords, headlines, videos, photos, hashtags, and descriptions. 

  • Important SEO benefits 

Press releases that are published on different media outlets can offer companies valuable backlinks to their website. By optimizing content, companies can also increase visibility online and make their content searchable on the Internet, which allows them to unlock instant SEO benefits. 

Ultimately, the company needs that one media outlet on a renowned site, and things will fall into place. If they target individual reporters, there is a higher chance of getting featured. They do not need to use press release platforms to make a press release useful, they might need to email media outlets personally or message them on their social media profiles. 

If companies and individuals opt to use platforms to create an effective press release, they can use press release agencies like Pressfarm to help them with any public relations needs. Some services they provide include templates for companies to create their press releases and press kits, a media outlet database for companies to find the appropriate media outlets for their business, and packages for companies that need assistance in creating an effective public relations strategy. 

The packages that Pressfarm provides include; the Starter package, the Launch package, the Campaign package, and the Enterprise package. The Starter package is a great start for small teams looking for the fundamentals to take their communications to the next level, the Launch package is ideal for growing companies to increase press coverage, improve effectiveness and personal communication with the media, the Campaign package is for businesses to gain full control of their company and stay consistent across the globe, and finally, the Enterprise package also allows companies to gain full control of their brand and stay consistent and is ideal for companies preparing for a big product launch or multiple stories to pitch, but need a PR expert to help them reach leading press contacts. 

Within the packages, some of the services provided include a professionally designed press/media kit, press release proofreading and review by PR Experts, a personalized PR action plan on strategies and PR industry trade secrets to maximize press coverage, a tailor-made PR media list of 500+ contacts by Account Executive for initial PR outreach, access to startup directories and review websites to improve SEO and gain exposure suitable for all companies, access to PR contact per month of media outlets and influencers for a full year, and finally priority email support. When it comes to press releases and SEO, Pressfarm also helps increase release visibility in relevant search results across major search engines. 

A press release, especially when managed by a PR company, is way more than just writing a piece about company news and publishing it on a newswire service. It is just one element of an effective PR and media strategy. A professional PR agency should align its client’s PR strategy with its commercial, operational, and business strategies. It enables the agency to plan when and what they are going to release to the media. A good PR strategy will develop an interesting angle on the information given to them and turn it into something exciting and original. 

They will then publish it onto any newswire service with no SEO benefit, but they will use their knowledge of media strategies to get the press release, and other information picked up by media outlets as a news story because this is where the real value is. A good PR company can turn a press release into an actual piece of news written up by journalists through practical outreach work. The press release is no longer what it started being; it has now become an article in a publication and media outlets will often include a backlink in the articles.

Something to remember is that backlinks are usually “follow” (they pass on link equity to the site) because there is no reason to make them “no-follow.” The reason behind it is because the article had to go through an editorial process to get published, it means that it is not low-quality link spam. When it has been published, the client’s site gets a direct SEO benefit, which is really great for SEO and is a great example of how PR and SEO work well together. 

Some things that companies need to understand is that not every press release that gets picked up by media outlets and written into an article will include a backlink, and even if there is one, sometimes it will be “no follow” but PR professionals know that companies will get more backlinks in this instance because it reduces the most risks of penalty. Which means that when managed effectively through a PR service, press releases can still provide a lot of SEO benefit. 

Conclusion

As long as press release distribution is not abused, it will always be useful for SEO. Just one press release to a high traffic site could bring in tremendous results. Companies need to create innovative, original, and exciting content, something that will set them apart from the rest of the competition. Employing PR agencies can take the stress out of it and also yield great results. PR agencies also know the right people and the format of presenting content to various media outlets within the company’s niche to focus on the right outlets and target audience.

Common-Mistakes-People-Do-that-Wipe-Out-their-Credit-Score
SaaS Branding

Some Common Mistakes People Do that Wipe Out their Credit Score

Your credit score is very important and it can affect your financial future. You need to have a good credit score to be able to get loans or get a new credit card in the future. If your credit score becomes poor, then you will be considered a credit risk and this will hurt you in the future. Whether you want an auto loan or want a business loan, a poor credit score can be disastrous. Unfortunately, there are many common mistakes people do that end up wiping out their credit score. Most people do not even know that this can affect their credit score. It is important to know this to avoid making this mistake. The following are some of these mistakes:

important-tIPS-that-helps-to-improve-credit-score

1) Don’t Cosign a Loan

A big mistake people make is cosigning a loan taken by someone else. This makes you responsible for the loan and if the person for whom you cosigned the loan defaults, then your credit score will be severely affected. This is a huge mistake and you should never cosign someone else’s loan.

2) Protect your Credit Card

Credit card fraud is common. While earlier thieves would physically steal your credit card, today cyber thieves can steal your credit card details and use them online. You may end with a dispute on the transactions done by the thieves. This can affect your credit score.

3) Avoid Closing Old Accounts

Credit score is calculated using the history of all your credit accounts. Closing an account reduces your credit limit and leads to an increase in credit utilization. This can hurt your credit score and you won’t even know about it. Even if you don’t use a credit card don’t close the account to protect your credit score.

4) Ensure you Pay the Minimum or a Bit More

You need to pay the minimum amount due without fail. Not paying it leads to levy of interest and penalty. It also negatively affects your credit history. It puts more pressure on you in the coming months and you may end up with big defaults that could wipe out your credit score. Try to pay off all your bills within the allowed credit period. If you can’t pay it all, pay the minimum or a little bit more. Also note that defaulting on a utility bill payment can hurt your credit score, so make sure you don’t miss paying your bills.

5) Use your Credit Wisely

A thumb rule is to use only 30% of your available credit. If you overuse your credit, it affects your credit score since credit utilization is one of the factors that decides credit score. So use your credit wisely.

6) Don’t Open too many Credit Accounts at the Same Time

Opening too many credit accounts at the same time will ensure multiple hard credit checks. This affects your credit score. When you apply for too many credit cards, it creates a perception that you are desperate for money and deep in debt. Avoid making this mistake, which could hurt your credit score.

Knowing about the above mistakes will help you avoid them so you can protect your credit score In case you do have poor credit and want a loan, then don’t worry you can opt for no credit check payday loans Las Vegas to meet your requirements. Online payday loans Nevada are a convenient way of getting a short-term loan quickly.

This type of loan is offered to people who have a job with a fixed income. The concept is that the loan would be repaid next month on payday. Since the loan is given on the basis of the employment and salary, a credit check is usually not done. Applying through an online portal will be helpful as applicants can compare terms offered by different lenders and get a payday loan at the best possible terms.

Digital Branding

Creating A Web Design That Narrates Your Brand’s Story

Every brand has a unique story, which is something that the audience wants to know before becoming customers and loyalists.

Being able to narrate it well enough is the key to engaging them and winning their trust. The design of your business website serves as the best storytelling platform because this is where most of the potential buyers are bound to come.

However, storytelling through web design takes a lot of creativity, strategy, and clever thinking.

Right from choosing the colors, visual elements, content, and navigation, you need to nail everything to create an impactful storyline. Here are some measures you can implement to do it effectively.

Focus on their problems rather than your company

Although you will be tempted to talk about your offerings, it is far more important to focus on customers’ problems when you weave a story for your brand. Their pain points will have them hooked to your story, which subtly draws them to explore more and know you better.

Take them towards a solution and they will buy it. Moreover, the problem-solution approach shows your interest in customers’ well-being and wins their trust and loyalty without much work.

Accentuate your USP and core values

Before you start designing your website, you need to identify the USP and core values you want to highlight. They should reflect everywhere, specifically the home page where the user lands and gets the first impression. The “About Us” page is another part of the site that needs to accentuate these elements. Everything else has to detail around the USP and core values because you would want them to be the heroes throughout the user journey.

Be consistent with the brand narrative

Your web presence is just one element of your brand because it appears at a lot of other places- print ads, billboards, media ads, product packaging, and more. It is vital to be consistent with the narrative everywhere. Amazingly, you can create your own website for free and share your story just as it is everywhere. No one knows your brand better than you, so go ahead and say it all on your website. Make sure that you follow the same visuals as well, right from your logo to colors and font styles. Similarly, pay attention to the tone of voice and content.

Create navigation for the story

When it comes to storytelling through web design, creating navigation is extremely important. Give the visitor a route to the next piece of information as they would want the narrative to unfold naturally and subtly.

It doesn’t make sense to paste all the information on one page, rather let them explore the site to pick their interest and make them stay. The placement of call-to-action buttons can act as navigational cues. Consider creating a roadmap that makes the journey easy for them and drives them effortlessly towards engagement.

Finally, keep the design simple and human-centered so that the audience connect with it emotionally. The modern website users are savvy and only exemplary designs can impress them, so make genuine efforts to engage them with authentic storytelling.

Legal Branding

The Guide To Property Investing In 2020

The Lost Contracts, a Relative Recovery in Denver, CO – My New Era

There is no denying the pandemic shutdown resulted in many lost home sales. Some sellers and buyers scrapped their plans altogether, while others put them on hold. Can these “lost” home sales be found again? The strength of the recovery will largely depend on price point.

Despite a quick rebound in traffic once showings resumed, the Denver metro sold count was down around 24% year-over-year between March and June. For this same period, there were 4,820 fewer closings than in 2019.

One encouraging detail is that more contracts have been written since showings resumed than had been written in the same timeframe last year. This suggests the market will recover at least some of the lost sales from the spring as these contracts finalize.

The recovered home sales have not affected each price point proportionately. Of the new contracts aforementioned, around 49% of them fall into the $0-300K and $300-500K price segments, despite these segments having together made up around 67% of the overall market share back in 2019.

 

Benefits Of Investing In Commercial Real Estate – Ideas Plus Business

There are lots of benefits of investing in commercial properties. They include:

1. High returns
As the popular saying goes, the higher the risk, the higher the reward.

Commercial property returns and far more attractive than those of residential properties.

A research study conducted by the National Council of Real Estate Investment Fiduciaries found out that commercial real estate investments have an average return of 12.7 percent annually compared to residential properties which have an average of 8.8 percent.

More space attracts more tenants which results in more money in your bank account. This is one of the best choices for an investor who wants to diversify his or her portfolio.

2. Good tenants
It can be hard for investors with residential properties to find tenants who will look after the property like their own. On the other hand, commercial properties attract corporations and businesses.

Since the tenants are backed by their organizations, they are more likely to take good care of the property. Good tenants will make your life easy.

3. Long-term leases
Commercial leases are usually longer than that of residential properties. They normally start from six to twelve months.

If you ask around, you’ll find out that most properties have been leased anywhere from five to ten years. For the investor, this means lower vacancy rates and turnover costs.

Long term leases are linked to reliability and positive cash flow. Commercial investors can end up dealing with undesirable tenants for a long time.

However, they can avoid this by following the law and appropriate application processes.

4. Easy to increase value
One of the major differences between commercial and residential properties is how the property values are determined.

Residential real estate is greatly influenced by other similar properties while commercial properties are impacted by how much revenue they generate.

In short, the higher the revenue a commercial property generates, the higher the property will be valued. With qualified tenants, commercial investors will witness an increase in value faster than residential properties.

5. Triple net leases
Triple net leases vary depending on the situation. However, they are extremely important for investors with commercial properties.

A triple net lease ensures that the tenant handles all property expenses including taxes. All the investor has to pay is the mortgage.

Big organizations such as Walmart and Starbucks sign this lease to maintain the look and feel that goes hand in hand with their branding strategy. The tenants manage all other costs while the investor pays maintenance costs only.

There are different types of leases that you can adopt. However, a triple net lease will accelerate your progress.

Six Fresh Trends Shaping the Face of the Real Estate Industry – Digitized House

Trends are an ever-changing phenomena, whether it’s the fashion industry, music, business, technology, or real estate market. These shifts, however, may not always be positive for the respective genre. But in the case of real estate, things are looking up. As 2019 winds down and we head toward 2020, there’s a strong movement toward real estate technology, known as PropTech. Let’s take a look at PropTech and other fresh trends that are shaping the real estate industry.

  1. Tech Companies Entering the Real Estate Sector
  2. Increased Investment in PropTech
  3. Green Is hot
  4. Alternative Forms of Housing
  5. New Technologies Are on the Rise
  6. Increasing Social Impact on Investment

Concept house - 70

How to Sell A Multifamily Property Fast for Cash – Highest Cash Offer

 

Review All Leases & Tenant Rights

It’s absolutely critical to review all the leases and occupancy for each unit in your multifamily home before you put the property on the market. If you plan on selling the home with tenants remaining in the property, potential buyers will have several questions for you regarding leases and occupancy. These questions include what are the terms of any remaining leases, the rent amount and what it includes for each unit and are there any security deposits being held.

You also need to be cognizant of the rights of your tenants, which are different from state-to-state. Be sure to review your local tenant rights before putting the home up for sale.

Selling a multifamily home with tenants on extended leases can be an extremely difficult process. Your chances of a sale will improve dramatically if the home is empty.

Prepare the Property for Prospective Buyers

No matter the type of property you plan on selling, you must make sure it’s prepared for prospective buyers to view. In most cases, multifamily homes are viewed as investments, so a buyer isn’t going to want to invest in a home they believe needs a lot of work.

When preparing the home to be viewed, ensure all the doors and locks on the property are working properly. Few things look worse to a potential buyer than struggling with a troublesome door or fidgeting with a faulty lock.

If there are designated parking areas on the premises, ensure they are clearly defined and in presentable condition.

If there any common areas on site, be sure to tidy them up before any showing.

Finally, don’t forget about curb appeal. Simply dressing up the front door, sweeping sidewalks or walkways and trimming bushes or flower beds can help make a great first impression.

Key trends impacting the Tampa Bay market in 2020 – TBBWMAG

While there are many factors that could put the U.S. economy at risk, from trade issues to record-high stock values that simply can’t keep increasing forever, there are also many reasons to feel confident about the economy in 2020 and Tampa Bay’s outlook.

For example, the U.S. cranked out an average of 180,000 jobs a month in 2019, leading to an unemployment rate of 3.5 percent in December – the lowest in 50 years. Job openings were at an all-time high at the end of the year and wage growth finally began to accelerate. One of the most telling stats is the quit rate, or a number of people who leave a job willingly, which is currently at a record high nationally. This means the average worker is confident they can leave a job’ and find a new one, which wouldn’t be the case if there was widespread economic uncertainty on the horizon.

At the local level the Tampa Bay economy is still in great shape, Thorpe said. The market ranks no. 13 in the country for job growth and the 3.1 percent unemployment rate was well below the national average.

 

Home Selling 101 For 2020 – Tre Pryor

Real estate isn’t just a matter of training how to “talk” to people and convincing them to buy your property. A huge part of it is ensuring you’re providing them with the kind of product that they’ll surely buy – not just because they want it, but because it’s the best option for them. Home selling 101 is putting your home’s best foot forward. From the elements of the property itself to the updates to the presentation—making sure everything is in tip-top shape. Below are four keys to focus on that will make your house sell quickly for the highest possible price.

  1. Aesthetics Seal the Deal
  2. Repairs and Updates Can Improve Your Price
  3. Sometimes, It’s Location, Location, Location
  4. Documentation Matters

Home selling 101 means tackling all the important things. When it comes to a successful real estate transaction, it’s not just about a slick salesman. It more about what you are offering. Nothing makes a home sale better than actually showing off a good home.

With the above considerations in mind, you’ll have a good set of things you may want to ensure you have before you proceed with your home sale. And if you don’t have these elements in check, you might want to revisit the drawing board and plan your house sale accordingly.

ARE YOU AWARE OF US HOMEOWNER TAX CHANGES? – ACME Real Estate

Mortgage Interest Deduction

The current mortgage interest deduction covers debt up to $750,000 and was created as a way to make homeownership more affordable for buyers. This was scaled back from $1 million beginning in 2018. What it does is cuts the federal income tax that a qualifying homeowner pays by reducing their taxable income by how much mortgage interest they pay.

There is an exception to the law for buyers who were under contract by December 15, 2017, and closed by January 1, 2018. Another exception involved refinances, where the law treats the new loan as if it originated on the original loan date, meaning the $1 million would apply.

Property Tax Deduction

In the past, homeowners were able to reduce their taxable income by the total amount of property taxes paid. However, this has now been reduced to a total of $10,000 for the cost of property taxes along with state and local income taxes or sales taxes.

Home Equity Funds

Homeowners used to be able to borrow against their home “for reasons other than to buy, build or substantially improved (their) home,” meaning an owner could have borrowed from a home equity line of credit to help pay for a child’s college tuition and used this as a tax deduction. However, this too changed in 2018.

Now, interest paid on home equity debt can only be deducted if the money was used “to buy, build, or substantially improve the taxpayer’s home that secures the loan.”

Mortgage Interest Deduction Changed for Second Homes

Homeowners can continue deducting interest on mortgage debt for both their primary and second homes, but the $750,000 limit of eligible mortgage debt does apply as discussed above.

 

Expert home seller advice by a top Real Estate Broker

In this article: How to sell your house without paying for updates. Learn how to get your property ready for the market and protect your money. If you’re like me you’d want to get the absolute highest and best price selling your house. Obviously, if my house needs a bit of TLC it won’t be winning any awards or grab the same price as the house down the street featured in Curbed that just sold. That house is in better condition and has a view of DTLA.

If you live in reality and follow this advice you’ll earn more money in the sale of your home every single time.

Getting your home ready to be offered for sale on the MLS represented by a local Realtor.

Side note – You could offer your house for sale “off-market” or “pre-MLS” to test the waters for a higher price. When a house is offered as a “quiet sale” it appears to be more desirable or special to the general public. If it doesn’t fetch the price you want either adjust your selling price expectations or there are a few other strategies listed below to get top dollar.

WHY REAL ESTATE IS LIKE DATING? – Break Up With Your Rental

Imagine the hunt for Prince/Princess Charming sans crappy one-night stands, catfishing, lies, and the “not ready for commitment” factor. The Multiple Listing Service (or MLS—a large online database of homes for sale) is like Tinder or Bumble, but instead of swiping right for your next potential date or possibly the man of your dreams, you are hunting for a prime investment to build your personal wealth—and this fish wants to be caught! The outcome? You’re the one who owns the castle and all the equity that goes along with it. 

Looks can be deceiving

I’m going to break down and demystify the whole property buying process for you, so whether you’re ready to take the leap to buy something now or two to five years from now, you will have a plan of action.

The past does not determine your present

I’m encouraging you to start thinking of real estate not as the conclusion to a love story, but as the building block to your financial future.

Why aren’t you married yet?

The most annoying question of all time. Learn how real estate can turn you from a bystander into the star of your own life.

 

HOW TO SELL AN EMPTY PROPERTY? – Beat Color

 

Exteriors renewing

Selling empty properties means that interiors photos will not be quite as appealing as they would be for a furnished property, so it is vital that the exterior photos are exceptional. So how to make the exteriors be stunning? Don’t think it is a big problem. Take it easy and write down basic things which need to be done. For example, repainting the wall and the fence, mowing lawn, sweeping out all the dead leaves, collecting litter or removing broken objects are necessary to be listed… After finishing these things, your exteriors will look like new again. If possible, you can make use of empty land to plant some flowers or tiny trees. Try to make the exteriors stand out, because customers prefer to see something in those photos that will make them want to arrange a viewing.

Interiors preparation

Even though interiors is empty, it still needs some touching up because empty rooms can reveal many little flaws, scuffs, nail holes and cracks which you may have never noticed. However, these problems can be fixed by putting a fresh coat of paint on the wall. Painting rooms not only gives you the opportunity to neutralize the colors if your chosen hues were on the bold side, but also helps to convey subtly a sense of newness. Floor is another part you should keep an eye on if removing your furniture reveals worn-off wood finishes, dingy carpets, or blackened grout in high-traffic areas. Damaged sections of flooring will make the house look like abandoned, so if your budget allows consider getting them repaired. If this is not feasible then hire a good floor cleaning machine and tidy them up as best you can.

Staging the empty house

Empty rooms can be difficult for buyers to get a clear sense of how big the rooms. Empty dining rooms or bedrooms may actually appear smaller than they are, making buyers nervous about whether their furniture will fit. However, this problem can be fixed by adding a few tasteful items that can anchor the eye and show the relative spaciousness that your home offers. A neatly-made bed in the master bedroom can work well, or a painting hung near an accent chair in the living room. If you haven’t got the furniture to spare, you can use virtual staging service which doesn’t cost much. Using this service, you can stage your house with computer-generated items and your house will look like fulfilled and stunning as a furnished house.

Somewhere Only We Know

Easy ways to sell a property to a buyer even when you don’t speak their language – Kyero

One of the useful functions of Kyero we often talk about is the ability to translate your listings into 13 different languages. But some agents we speak to are reticent about using this to market themselves to international buyers because they’re worried they won’t be able to speak to them in their own language if they make an enquiry. To give you a little bit of extra encouragement we’ve come up with a few ways you could overcome the language barrier and make those international sales.

  1. Establish if there’s a common language
  2. Use Google translate
  3. Use a translator
  4. Let the property do the talking If you really can’t find a suitable way to communicate that works for both parties, there is another option – you can let the property speak for itself.If you provide the right information on your Kyero listings, provide attractive and honest photographs and use the Kyero translate function, your buyer will already have got a very good idea about the details of the property and whether they’re interested. The viewing should then become a formality.In which case you can guide the buyer to the property, point out the things that make it particularly special and let them make up their own mind.
  5. Establish key features to find the right propertyIf you receive a request for help from a potential customer with whom you can’t find a common language, it may be a good idea to aim to narrow down their search criteria so that you can focus on finding a property that meets their needs. Try using one of the methods above with the intention of establishing exactly what the enquirer is looking for. You’ll then be able to scour your portfolio for the right thing and avoid wasted time and frustration on both sides.Whichever method you choose, there’s no need for language to be a barrier to a successful sale.

Windows

 

Hire Property Management Agency! – Morris Invest

If your goal is to maximize your profits and expand your portfolio, then managing your own investment properties wouldn’t be very practical, even if you feel you’re capable of pulling off the job. This is where a property management company comes in. They can successfully manage your real estate investments and ultimately funnel more money into your bank account! Here are reasons why:

  1. Avoid Financially Draining Vacancies with Proper Marketing Strategies
  2. Escape Financial Risks by Weeding Out Bad Tenants
  3. Efficient Rent Collection Ensures a Consistent Cash Flow
  4. Boost Your Revenue by Achieving Higher Tenant Retention Rates
  5. Save Thousands by Letting a Management Company Handle Property Repairs
  6. Build Great Wealth by Investing in the Best Rental Markets
  7. Grow Your Portfolio by Seeking Out Other Profitable Real Estate Investments
Legal BrandingLocal Branding

How the Oil and Gas Industry Can Improve Sustainability 

When thinking about all the environmental disasters and catastrophes going on in the world, most people blame the oil and gas industry, thinking these people are responsible for everything. While this assumption is, of course, completely untrue, people in this industry are still trying to improve their image and get rid of all that bad press. One of the ways to do that is by improving their sustainability and making their companies green and eco-friendly. Doing that might not be the easiest thing in the world, but it’s doable, and if you’re involved in this industry as well, here are a few ways you can make the entire oil and gas industry more sustainable than it’s ever been.

Recycling unused oil

This is another amazing way to take your sustainability in the oil industry to the next level, and it’s probably among the most useful ones too. Instead of dumping used and unused oil and endangering the environment, you should recycle it and give it a new purpose. You don’t have to do it yourself either, PROS Environmental team has been of great help throughout the years. Turning oil into diesel fuel, for instance, isn’t just a great way to reduce your waste but also get some new energy you can actually use.

This way, you’ll get the best of both worlds and create a circle of sustainability you can continue developing in the years to come as well. This means your sustainability factor is going to rise until it reaches the point you’re satisfied with. Finally, this is also a great idea to share with other industry leaders, inspiring them to become more sustainable themselves.

Relying on drones

Whether it’s monitoring your offsite facilities or tracking your onsite development, using drones is definitely one of the best ways to boost your sustainability. These amazing vehicles are useful in a number of ways and come with a few benefits – easier data gathering, better communication, improved safety, and faster data flow, among other things – which is why you need to consider using them as well.

The real reason why drones are so sustainable is their benefit to cost ratio. Investing money in them is something you’ll do just once, but you can continue using them in the years to come without having to spend too much money maintaining and servicing your drones. And the more you use them the more sustainable they’ll become, so don’t be afraid to invest in several drones as soon as you can.

Using new equipment

Following the latest technological advancements in the oil and gas industry means following the latest equipment on the market. These things are changing rapidly, and you’d be surprised to learn how many new devices and tools are being developed as we speak. So, if you want to be even more sustainable and eco-friendly, finding the most sustainable equipment is a must.

Some of the most popular and useful new oilfield equipment include various rupture disc valves, drilling tools, surface pumps, and gate valves. These are all the things that can make a huge difference in your everyday production and take your company to the next level when it comes to both your sustainability and your effectiveness.

Investing in green energy

We all know that traditional energy sources are bad for the environment and as far from being sustainable as possible. That’s why avoiding them at all costs is something you need to start doing right now and look into alternative energy sources instead. Luckily, there are lots of alternatives you can look into, so finding new sources of energy shouldn’t be too hard – what’s more, a few oil companies are already doing that for some time! 

For instance, looking into solar energy, wind power, hydrogen, and a few other green energy sources might turn out to be more effective than you can imagine. When compared to traditional sources, all these ideas are quite affordable, practical, and, most importantly, completely renewable. This means you can continue using them over and over again, thus making your company increasingly sustainable every single year.

It goes without saying that these aren’t the only ways for the oil and gas industry to become more sustainable. Some of the other ideas include managing risks more effectively, avoiding small mistakes that can become fatal, using recycled water instead of fresh water, and preventing methane leaks as much as possible.

Legal Branding

Annual Compliance For Hong Kong Private Companies

During the lifetime of incorporation in Hong Kong, your private limited company in Hong Kong must comply with some obligations regulated by the government. The main obligations comprise general and filing requirements.

1. General requirements

These obligations mainly relate to the maintenance of your company in Hong Kong:

1.1. Maintenance of company secretary and registered address

In order to be set up and put into operation, your company in Hong Kong is required to have at least one director, one local company secretary and a registered office address. These must be maintained throughout the lifetime of incorporation of your company.

Since all directors in Hong Kong can be foreigners, you can take on this position and need not hire any nominee director.

If you do not have any local company secretary to register for your company, you need to appoint one (using outsourcing service) and each year, you need to pay a fee to retain this position in your company. Similar to the address of the company, you need to pay a fee for renewal to remain the address each year.

1.2. Accounting and auditing

Under Companies Ordinance, your Hong-Kong-registered companies is required to prepare and maintain financial records and have the financial statements audited.
If your company is short of resources to perform such accounting and auditing tasks, you can look for a qualified accounting firm.

1.3. Renewal of Hong Kong business registration

You need to make a payment for the renewal for your business registration on an annual basis or once every three years basing on the business registration certificate of your company is valid for one or three years.

A notification for business registration renewal will be sent to your company by a related government agency a few weeks before the starting month of the renewal business registration certificate.

1.4. Maintenance of company’s internal records

It is advisable for your company to maintain the following documents:

o Certificate of Incorporation (CI)
o Certificate of Business Registration (BR)
o Articles of Association (AA)
o Records of resolutions, minutes of all meetings
o Updates of financial records (retained for seven years from the transaction date to avoid penalties)
o Company seal
o Share certificates
o Registers of members and directors
o Business licenses (if any).

Documents containing information about members, resolutions and meetings need to be kept for no less than 10 years.

Note: Your company must notify the Companies Registry, normally within 15 days, any changes of the following information:

o Registered office address
o The status of the company secretary and directors
o Information about the secretary and directors
o Company name
o The allotment or issuance of new share

1.5. Annual general meeting (AGM)

Your company must hold the first annual general meeting within 18 months from the date of incorporation. For each subsequent year, your company has to organize an annual general meeting. Remember: the time period between holding an AGM and the next one must not exceed 15 months.

At such meetings, the company must present the director’s report along with the company’s financial accounts to its shareholders. These documents must be prepared in compliance with the Financial Reporting Standards framework in Hong Kong.

2. Filing requirements

The filing requirements mainly include filing annual returns with the Companies Registry (CR) and filing annual tax returns with the Inland Revenue Department (IRD).

2.1. Filing annual returns with CR

An annual return must be submitted, online or offline, to CR containing main information about your company, such as registered address, directors, shareholders and company secretary. The timeframe to file an annual return is 42 days from the anniversary date of incorporation. Your company may be subject to a severe fine if it fails to comply with such a filing requirement.

2.2. Filing annual tax returns with IRD

Your company must submit an annual tax return, online or offline, to IRD within one month after receiving the notification sent by this agency. Along with a tax return, the following supporting documents need also be sent:

o Company’s balance sheet;
o Auditor’s report;
o Profit and Loss account of the basis period;
o A tax computation illustrating how assessable profits or adjusted losses have been calculated.

The above are the overall requirements that your private limited company must comply with when incorporating in Hong Kong. In order to save time and your resources, you can opt for outsourcing services from a reliable provider to help your company stay compliant.

Digital BrandingPersonal Branding

How to Leverage Your Instagram Account for Marketing Campaigns?

Year after year, social media see a subtle increase in the number of users, especially Instagram, which now has more than one billion users. It’s not a surprise that many companies turn to this popular social media channel to carry on their marketing activities. 

In fact, brands are doing a great job on Instagram; almost 90% of Instagrammers follow a brand on Instagram. 

So, if you run a business and want to promote it on Instagram, you need to have a clear marketing strategy, because the virtual world is wholly different from traditional marketing.  

In the following, I’m going to show you how to employ Instagram to its full potential and promote your marketing campaigns based on the goals you wish to achieve. Here’s a graphic to cast a glance at:

Why is Instagram Perfect for Running a Marketing Campaign?

  • Instagram tools are free
  • Instagram marketing campaigns can be easily measured
  • You have unlimited access to potential customers all over the world
  • It is suitable for any business
  • Instagrammers love to consume products and services they find on Instagram

Top Marketing Campaign Goals that you Can Achieve Using Instagram

You may have many reasons to run an Instagram campaign, from announcing your new product to establish a better relationship with your potential customers. The good news is, no matter what your goal is, Instagram can help you achieve it.

#1 Marketing Campaign Goal on Instagram: Increase Your Brand Awareness

Although many businesses use their page only to sell their product and services, Instagram can be incredibly helpful for enhancing brand awareness. 

How can you make your brand more visible on Instagram? Easy; start gaining more followers and start engaging with them. 

You may hire an Instagram manager or use Instagram management apps to cut the expenses. If you don’t have any experience using these managing apps, you can try using those that offer Instagram followers trial to see if it meets your expectations. 

#2 Marketing Campaign Goal on Instagram: Increase sale

Instagram Shoppable was a revolutionary feature that the company introduced. If your marketing goal is to increase your sale on Instagram, a combination of Instagram Shop and Instagram Ads can be immensely helpful.

Instagrammers can access to shops in their Explore page and pay for the items on the app, which makes the shopping so much easier. Moreover, you can use Instagram ads to attract specific customers based on age, location, and gender.

To have an Instagram Shop, you need to have a business account and a Facebook catalog. Don’t forget that you can only sell goods on Instagram Shop, and not services.  

#3 Marketing Campaign Goal on Instagram: Introduce New Products or Services

You can use Instagram tools such as feed posts, IGTV, Live, and especially Stories, to introduce your new products and services.

Instagram Stories can be handy as they enable you to be more flexible and funny. You can use a wide range of tools available on Stories, such as a countdown sticker, to gain your followers’ attention for the upcoming products’ announcement.  

#4 Marketing Campaign Goal on Instagram: Target New Customers

With Instagram, you can focus on finding specific customers. For example, if you want to attract local customers, you can use geotags and locations hashtags that contain your city or neighborhood name. 

Another great way to target a specific audience is to use influencers. Usually, influencers’ followers come from particular demographics. For example, a beauty influencer might have more teenage and young women in her audience.

By investing in specific influencers for promoting your less-common products that might have a particular audience, you can save the budget and avoid mass advertisements.

Just be careful about fake influencers! These people use fake likes and followers to show you they have a high level of engagement. Want to spot them? Read this.

#5 Marketing Campaign Goal on Instagram: Improve Customer Relationships

Want to engage your customers with your brand, make them loyal, and even gain the trust of other followers? What is better than running an Instagram user-generated content campaign to do that?

Besides the fact that user-generated content is authentic and considered a free advertisement for your brand on the platform, it can significantly help you with the time-consuming process of content creation.

Many major brands, such as @gopro and @airbnb, constantly run Instagram UGC campaigns to maintain and enhance their engagement with the customers. 

Another great way to improve your relationship with customers on Instagram is by responding to them promptly on the platform. When you publish a post on Instagram, many (potential) customers ask questions about their purchases, new products, or even complaints about an issue they experienced with your brand. It is crucial to answering these queries quickly and with the right language. 

Don’t forget that people are more impatient on social media. They expect a reply in less than one hour!   

Final words

An active Instagram marketing can make a massive difference for your business. If managed correctly, the Instagram campaign can help you enter new markets, grow market share, and even improve stakeholder relations.

About the author

I’m Rezvan, a freelance copywriter at SocialPros where I write about Instagram marketing. I’m a Potterhead, resistant to caffeine overdose, and love old songs.