All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Digital BrandingLegal BrandingLocal BrandingPersonal Branding

17 Tips for Starting and Succeeding in Your Own Offline Marketing Business 

How to start your own business in offline marketing when online is dominating?  You have to show potential customers the benefits of using offline tools. According to Statista, almost 40% of marketers worldwide consider offline campaigns important. 

Here are 17 tips for starting your own business in offline marketing. Besides offline, start-ups, the hints can help marketing specialists to promote a brand beyond the online realm.

1. Newspaper Ads

Newspaper ads are rather cost-effective. Many people are still buying them. For example, universities and schools always have some. You can post an ad there if it’s the place where your target audience exists. All in all, it’s a good advertising tool when starting a business.

2. Media Giveaways

The media is always eager to take some free products or gift certificates as prizes. TV shows and radio regularly host competitions. They will distribute your samples or gift certificates as prizes. In return, customers will have a chance to try a product or service.

3. Free Publicity

Some media are looking for stories to write. You can use this to promote a brand if you are starting a business with no money. All you have to do is to find relevant media and share your story with them. 

4. Free Samples

Giveaways are always a good idea. It’s a working way to attract customers, promote brand awareness, and let potential clients try out your product or service. You can give samples for free or launch a competition and reward the winners.

5. Networking

Connections matter. Especially if you are looking for ways to minimize costs. Joining local clubs, business communities, etc., opens new horizons. You can learn valuable insights and acquire new connections. All this will help to run the business cheaper.

6. Educational Workshops

We live in an era of meaningful connections. Customers look for value. They want to see more than just a product to use. That’s why educational workshops are an excellent idea to attract such an audience. By the way, sharing knowledge is probably the cheapest business to start.

7. Handouts

Who hasn’t heard about flyers, coupons, and handouts? It’s an ever-working cheap marketing tool. All you have to do is to print a lot of flyers and hand them out in a crowded place. Keep in mind: you should distribute them within an area where your target audience exists. Online companies like Lasting Trend agency can work to a wide audience. But in offline marketing, this is not permissible.

8. Trade Shows

Trade shows help to promote your brand in a niche. Usually, it’s a narrow-filed event, where you will find predominantly your target audience. Although usually participation is paid, the fee isn’t high. Especially if we are speaking about local events.

9. Direct Mail

Direct mail allows businesses to target specific geographic markets. It’s cost-effective: you may pay about 50 cents per piece only. Moreover, it’s an amazing way to stand out in the era of digital.

10. Banners

Banners are an ever-lasting offline marketing tool that keeps proving its efficiency. Many companies like Fortunavisual considered them as the basis when starting offline marketing business campaign. However, it requires a specific approach and professional equipment.

11. Cross Promotions

Although cross-promotions are widespread in retail, you can turn to them regarding the industry. Basically, it’s a situation when companies with related services or products promote each other. This is usually done for free, considering a mutually-beneficial effect.

12. Business Cards

Business cards are an element of branding. They are compact yet comprise all the main data. Therefore, they are ideal for cheap offline marketing strategies. Distribute them everywhere your potential clients may be.

13. Gift Certificates

Offer your potential and existing clients gift certificates. If a person doesn’t know you, it’s a way to let him try you out. If he deals with you, it’ll enhance his loyalty.

14. Cold Calls

To create a business plan, you need to think through ways how to attract clients. One of the traditional ways is cold calls. You will have to cover relatively small costs.

15. Host a Party

Who doesn’t like parties? You can host one devoted to your grand opening or anniversary. Many people are likely to come if you offer an entertaining program.

16. Sponsorship

You can become a sponsor of a local event or a sports team. In return, you will gain access to all the visitors or fans. It’s a good way to make the world hear your name.

17. Interviews

Interviews in local magazines or newspapers are a working tool for promoting an offline business. Radio and TV shows are also a good opportunity to increase your brand awareness among existing and potential customers. Just stay honest and open.

Here are 17 ideas for offline marketing. Do you consider offline ads performing? Please, share your opinion with us!

Legal BrandingLocal BrandingPersonal Branding

How to Throw a Memorable Corporate Event 

From organizing a Christmas party for your investors to sharing a milestone with your business partners – throwing a memorable corporate event is always a must. This will make you look more professional, but also more friendly and outgoing than most people knew you are. Turning your corporate events into memorable moments you’re going to cherish forever might not be easy, but it’s the only way to make all your plans come true. If you’re planning to do that soon as well, here are a few tips that might help you quite a lot.

Create a guest list

This should be the first item on your list regardless of what sort of happening you’re planning. You need to know what to consider when planning an event. From a simple birthday party to a massive corporate event – knowing who’s supposed to come and who’s not is essential. Creating a guest list might not look like the easiest thing in the world, but it’s actually not that hard either. 

It’s all about using simple yet effective tricks that go a long way – including all your important business partners and potential investors, organizing all your guests in certain categories, updating your database regularly, and making sure everyone has confirmed they’re coming to your event. Doing that will help you come up with the best guest list in the world without spending too much time, money, or energy.

Define your budget

Speaking of money, this is another crucial issue you should look into as soon as possible. Spending a ton of money doesn’t mean your corporate event is going to be a major success, and vice versa. Still, you need to define your budget and take every single detail of the event in it. 

From your catering to your open bar – everything has to be perfect unless you want your event to turn into a complete failure. In case you realize you don’t have enough money after all, you should consider canceling your event instead of throwing a party that’s going to embarrass you and your company. You may not be aware of the things that look cheap, but your guests definitely will, and that’s not something they’re going to appreciate, so either be bold and go all in or don’t throw a party at all.

Celebrate a milestone

From time to time, simple corporate events turn into something else and deserve more attention than you’ve planned. When you’re celebrating a milestone, you have to try extra hard to organize an event that’s going to be memorable. Milestones mark an end of one era and the beginning of the next, but they’re also a sign that you’re doing something right with your company, so they deserve your full attention.

So, when celebrating a milestone, you have to do things you wouldn’t do for your ordinary corporate events. Booking a special guest speaking, looking into those professional audio video rentals and hire that will help you bring everything to a whole new level, and finding an amazing venue everyone will love are just some of the ways to do that. Keep in mind that milestones come and go, but the way you treat them shows the world what kind of person you are, and that has always been vital in the world of business.

Hire a planner

Doing everything on your own and trying to turn your corporate event into a night you’ll remember is quite all right, but there’s one huge problem in this plan – you’re not a professional planner, are you? Just because you’re a successful business person and are great at what you do doesn’t mean you’ll be a successful event planner as well. 

Luckily, there are people who do this for a living, and they’re the ones you need to contact. Hiring a professional planner might seem obsolete and unnecessary at first, but once you start discovering how many things need to be done – you’ll be happy to pay them whatever they’re asking for. Doing this comes with a number of benefits, so be sure to take this idea into consideration before it’s too late!

Throwing a memorable corporate event doesn’t have to be too hard, as long as you follow these simple steps. Take your time and look into these tips, and you’ll surely be able to throw the most amazing corporate event in the history of your company! 

Legal Branding

Stay Safe- Long-Term Legal Protection Strategy For Your Brand

Running a business is nothing short of climbing a mountain- you have to play multiple roles as an entrepreneur, accountant, salesperson, and more. Things get even tougher if your small company grows into a successful brand as you have a reputation to protect. The last thing you would want is lawsuits but they are more common than you may believe. Time and again, you may face one from customers, employees, partners, or third-parties due to various reasons. What’s more, you may not be guilty in a majority of cases.

Obviously, it makes sense to have a legal protection strategy in place to safeguard your brand, whether you are at fault or not. Although there is no one-size-fits-all formula to stay safe, you can take some measures for adequate protection according to your needs and situation. While these measures may vary from business to business, here are some common ones that you can depend on.

Know your regulations

First things first, it is vital to know the regulations that your business needs to comply with. These may vary according to your business niche, legal structure, and corporate governance. From taxes to data privacy and environmental regulations, there is a lot more to deal with. You may also come across special regulations like the ones applicable in the COVID era. Ideally, you must do extensive research to understand the norms that apply to your business. Taking legal guidance from an expert is a better approach. The implications for non-compliance can be serious, so you must go the extra mile for knowing all the laws and policies and adhering to them.

Keep your paperwork strong

The biggest concern for relatively new brands is that they tend to go slack with the paperwork, which often lands them in deep trouble. Whether you are a newbie or an established brand, keep your paperwork strong. Every time you start a new relationship with another party, whether a client, supplier, or partner, you should have a well-documented written contract. It is vital to ensure trust and manage disputes if they arise at any point in time. Not just having agreements is important, make sure that you update them regularly if they expire or there is a change in clauses.

Prioritize safety for employees and consumers

One of the most common legal pitfalls for brands is personal injuries of employees and customers. You may come across personal injury litigation once or more, with reasons varying from workplace injuries, slip and fall accidents, product liability cases and business vehicle accidents. Mishaps with business vehicles can be the most complicated because they can involve injuries of an employee, customers or third parties. The victims will probably hire the best car accident attorneys with years of experience to file a compensation claim costing a fortune. Having a safe work culture can prevent such incidents in the first place. Further, you will need an expert to defend your brand in case of a lawsuit.

Learn about labor laws

Since you will probably have a team of employees working for you, there is a need to understand your legal responsibilities and obligations as an employer. Understanding employment laws is the key to preventing labor disputes that can be expensive in terms of time, money, and reputational implications. Moreover, you may end up losing good talent in the market because no one wants to work for a brand that is negative in terms of workforce wellness and culture.

Get familiar with intellectual property

One of the tricky subjects for brands is intellectual property but it deserves attention because it also happens to be a common cause of lawsuits. To make things worse, infringement of intellectual property can cost you millions of dollars in damages. So it is valuable to know all about IP laws and make sure that you are not using the registered intellectual property for your branding initiative at any stage. Extensive market research plays a significant role when it comes to steering clear of copyright issues.

When your brand faces a lawsuit in the course of business, you will need a lawyer to defend your case. But it would be a smart move to have a legal expert in your team on a regular basis. They can save you from a lot of trouble with relevant advice and quick action if a lawsuit appears to be around the corner at any point in time. Look for a lawyer or law firm with a good reputation in the corporate landscape and check their expertise and experience as well.

Legal BrandingLocal BrandingPersonal Branding

How Data Analysis Helps in Making Smart Marketing Decisions

Today, companies have a big quantity of data at their disposal. If utilized effectively and correctly, such data can be of top-notch help for making correct decisions and avoiding terrible mistakes in marketing and branding domains. Some approaches an enterprise can follow to use the information to gain a competitive edge in the market are listed below:

Investment of Funds

The success and failure of campaigns enable organizations to understand whether or not it is an effective investing budget in similar activities. For example, an event may do wonders if it’s attended by the right audience. When a product is promoted to uninterested people, the campaign will be a failure, irrespective of the exceptional attributes of the product. The information on the profile of site visitors and the corresponding conversions will throw light on whether the company should invest assets in similar campaigns and activities or not.

Product Launching Strategy

There are several methods of launching a new product in the marketplace. The company may prepare a massive event, get the endorsements done by celebrities, or conduct a press conference. By studying the information of previous campaigns, one might also decide the best way of communicating the benefits and advantages of the product to the target audiences and reporters.

Budgeting

The various tools for advertising include PR, social media, paid advertising, and many more. With the help of the information about the number of clicks, the number of shares, likes, & followers on social media websites, internet visitors, and subsequent conversions one may effectively find out the most feasible channel for accomplishing advertising and marketing activities, and accordingly set a budget for each of the channels. The company may additionally increase or decrease the finances based on the overall performance of the various mediums of advertising and marketing.

Deciding the spokesperson of the company

The spokesperson serves as the face and the voice of a business enterprise. While in maximum instances, the CEO speaks on behalf of the company at primary activities, Sometimes, other technical or product managers may also play the role of the company representative. The decision of selecting the proper spokesperson may additionally rely on the anticipated questions of the media outlets. If the data indicates that the media aims to cover the financial scenario of the organization, then the CEO would be the best person for the process.

Understanding of the Customer’s Needs

Data Analysis enables the organizations to gain insight into how much progression or regression their overall performance is showing. Data visualization is a great way to make sense of the data you acquire and analyze it. It additionally facilitates a higher understanding of the customer’s needs and requirements. Learning about customers’ necessities and behavior will open new doors for effective marketing. Companies can come up with innovations by keeping in mind their customers’ viewpoints. Data Analysis will help the company to gain insights properly and thus effectively lower the risk of business.

Companies that keep aside a huge amount of budget for advertising purposes must ensure that they take the effective and efficient strategies. In such instances, it becomes imperative for organizations to take the help of PR firms to decide the most feasible solution by analyzing data.

Digital Branding

What You Need To Know As A Beginner Buying Wholesale Jewelry Online

People wear jewelry on a daily basis, it has just become part of their daily routines. Considering the fact that the vast majority of luxury jewelry on the market is created with precious metals and stones, that tends to make it more attractive to those who wear it. Over the years there has been a growing demand among individuals looking to buy and sell precious jewelry. Regardless of the fact, one of the best ways to begin the process is through wholesale jewelry. In fact, it is one of the best deals around.

When buying wholesale jewelry, it simply comes down to finding the best and most reliable wholesale supplier. There are many potential suppliers who can be found on the internet. In fact, there is a growing number of reliable dealers who are found solely online. They offer quality merchandise at very competitive prices. One must understand that online jewelry stores and online wholesale companies are two very different entities.

An online jewelry store is going to offer pieces lower than a retail store, however, they will not be as cheap as that from a wholesale operation. In addition, it is very important to choose the right dealer due to the fact that the term “wholesale” is thrown around and misused quite often online.

Searching For A Reliable Supplier

When planning to purchase jewelry from an online wholesaler, there are several factors that one should be aware of. When a wholesale company is selling actual sets at wholesale prices, this is going to mean two simple facts. The company is only interested in providing individuals with minimum and bulk orders. Additionally, a genuine wholesalers will likely request a tax ID or reseller permit.

While many people are looking to find reliable wholesalers, many wholesalers are looking to find reputable and solid buyers who have a legit business. The following tips from www.Elf925Wholesale.com are designed to help you seek out and find a wholesaler who is reliable, trustworthy and able to provide you with quality merchandise at low prices.

Searching For Legitimate Products

Ensuring that a dealer is legit, is only one part of the process. One must also be sure that they are purchasing authentic material and products. Jewelry can be rather expensive and purchasing fakes is one of the best ways to lose a lot of cash and reputation in the business. Most online companies will say all of their products are authentic, however, it is up to you to validate those claims and search through all the fine print and sales copy.

Some words that should always be on your radar include “realistic” and “gold plated“, simply stating in not so obvious terms that they are not real. Many online sellers try to be very careful in the way they word things in sales copy, by paying attention can really help pick out the obvious fakes and scammers.

There are also a wide number of websites that have online directories available, but they are not all the same level of quality. Many times, a search engine is the best way to narrow down your list of retailers. Google and other search engines use a unique criteria that will pull up the best and most relevant listing in their directory based upon their specific algorithms.

Some of the best keywords to use when searching on Google include “wholesale only” as well as “wholesale jewelry provider”. This is going to reduce the number of sites that show up in the listing. You also want to find a company that offers a decent refund or exchange policy. Furthermore, a company that has a 100% money back guarantee is the safest form of online transaction.

Be careful with any seller that will only provide transaction if they are placed on bulk. These types of deals are usually shady and people lose a lot of money over poor quality merchandise and junk. eBay is a potentially great place to get started with wholesale jewelry online. Simply look over the sellers ratings and feedback to ensure they do not scam. If you do buy any type of online wholesale jewelry, always try to use a form of an escrow service to better protect yourself.

Digital BrandingLegal BrandingLocal BrandingPersonal Branding

The Only Way Ahead: E-Commerce Business

Many entrepreneurs have consistently emphasized the importance of E-Commerce tools to grow any kind of business in order to succeed in this cut-throat competition. The fascinating part of the whole plot is that the spread of the virus has led people to believe the fact that taking your business ahead digitally is not an option anymore. If you want to survive, you ought to have a digital presence alongside your traditional ways of running a business.

The pandemic situation has urged the requirement to the next level as people have no option but to buy everything online. This signifies the value of the E-Commerce business market that was not taken seriously before. The way that the stocks of E-Commerce retailers and businesses have had a huge increase in the last few months is the perfect evidence of its position in the business world. For example, LivePerson and Pitney Bowes are the companies that develop AI software that is used by companies to build their presence online on different digital platforms. These are one of the topmost companies when it comes to a rise in the stock prices during the pandemic. Evidence and data suggest that such companies have flourished on every level because people have totally shifted towards online platforms for their business to survive and thrive.

On a local level, public speakers, gym instructors, dieticians, etc., have started YouTube channels, social media pages on apps like Facebook and Instagram, and have persistently been trying to know what it takes to grow their presence using SEO (Search Engine Optimization). Alongside being safe, people need to earn to survive this harsh reality that is currently going on. There are so many sites that support all kinds of business ventures with easy accessibility online so that people do not feel alien to the digital side of their own business.

People are looking at the biggest stock gainers today with keen interest. Certain businesses are really growing in pandemic times. Many investors want to know what stocks are growing and what ones are staying behind.

The worst part of the current scenario in the world is that so many businesses have been closed down all over the world, impacting millions of people as they have nothing to do. A food vendor on a street who is not registered with an app that supports delivery to people who can order food online or some other technological gadget goes out of business because there are no people on the streets at this point in time. The amount of cash flow that is required to continue the business is not an easy thing to maintain as most of the business owners already know. There are other factors that restrict your business to grow if you don’t have a website or an app or a collaboration with some of the top-tier companies that help you grow your business:

  1. Mobility
  2. Pre-existing loans
  3. Production waste
  4. Shortage of capital

Just after a month or so into the lockdown, America witnessed a rapid growth in online grocery shopping as people needed groceries to cook at home. Sale and revenue numbers were huge as in just seven days, the industry observed a 79% rise in the total consumers buying online groceries. The downside of this was felt in the tourism industry as well as the rental car industry, not to forget the airline industry that has suffered the highest losses. The best industry to measure the difference in sales within that same industry is the food business. Sale of restaurants and fast-food chains that don’t have an online presence and delivery system or collabs with famous delivery companies have suffered heavy losses while at the same time, those who have met all the above-mentioned requirements have succeeded and made good profits even during such adverse times which again highlights the crucial role of E-Commerce if we consider situations like the current scenario.

The way experts see it and through conclusive evidence which made the truth even more visible to the larger audience during these tough times, it is feasible to understand that the E-Commerce business model is the only way to go ahead irrespective of what scenario we might face. Emphasis should be laid on this practice because that is how businesses will survive and prosper. Believing that only traditional practices will work is vague and illogical.

Legal BrandingLocal BrandingPersonal Branding

The Case for Hiring Outside Consultants

In the world of business management, few words draw as much debate and discussion as “consultant.” For some, hiring an outside consultant is a chance to take an honest look inward, one that serves to benefit the company. For others, consultants are a waste of time and money, providing businesses as much useful information as would a carnival flimflammer or snake oil salesman.

Like all trades and industries, consulting is not without its share of so-called experts whether its legal, financial, or anything in-between. However, a few bad apples shouldn’t spoil the bunch. The truth is there is value in seeking business consultants for a variety of reasons.

The following represent the most common ways companies benefit from hiring outside consultants:

Improve their image

Many companies find themselves in a situation where their brand or their image (or both) have strayed from their intention. Whether through their business practices or plain bad luck, companies in this situation often seek the services of a marketing or public relations consultant. This consultant typically works in tandem with an ad agency or PR firm to devise ways in which the client can successfully reconfigure their image, elevate their brand, and improve their reputation.

Save money

If asked, most managers will likely say the number one reason they’d get an outside consulting service is to find new ways to lower costs and save money. For instance, shipping consulting software gets designed to help volume shippers get better rates from carriers. In other industries, identifying redundancies and waste are the primary drivers of savings thanks to outside consultants.

Streamline service

The brothers who opened the first McDonald’s restaurant didn’t make their first fortune by selling franchise opportunities. That didn’t happen until Ray Kroc entered the picture. Before his arrival, the McDonalds brothers were earning a lucrative living by selling their streamlined system to other quick-service restauranteurs, including the men who went on start Burger King and Taco Bell. In this sense, they were acting as the world’s first fast-food consultants by showing other companies how to operate faster and more reliably. It goes to show what businesses can learn from outside consulting services.

Get insights

Doing business in a given trade doesn’t automatically entitle one to trade secrets. It’s possible to be operating for years without knowing the best ways to do certain things, while competitors do. Outside consultants can outline these insights and improve operations overnight on things you can’t and won’t ever know about from tax codes to trademarks. 

Gain an edge

The improvements, the insights, and the savings that come from hiring a consultant all add up to gaining an edge over the competition. At least, that’s the hope. As mentioned at the start, the key is finding a consultant or consulting service with the expertise and experience to provide the information needed for companies to do better. In doing so, businesses will have a gameplan going forward they can use to catch up to, or even surpass, their business rivals.

Business consultants get looked upon as saviors to some, charlatans to others. The vast majority fall somewhere in between. If a company finds consulting services in the range leaning towards the former, they’ll succeed in reaping the benefits of hiring a business consultant.

Personal Branding

Essential Business Advice for Entrepreneurs Battling Cancer

A cancer diagnosis can be devastating. It is easy to feel emotionally broken and physically drained. As an entrepreneur, you might struggle to cope with the situation, particularly juggling treatment, and staying active in the business. Well, the key is to find ways to manage your work as you recuperate. It sounds easier said than done, but it is manageable! Let’s look at some tips that will help you stay active in business while undergoing cancer treatment.

Be honest about your situation.

To understand how cancer diagnosis will impact your business, you need to ask yourself honest questions. For example, determine if you will need to work like before or need to change your schedule. Also, ask yourself if your employees should know about your state of health. This is necessary as it changes their expectations of you and prepares them for possible changes. In retrospect, however, informing others about your health may elicit mixed reactions. Hence, you should find out who should know about your health status and why.

For example, you may inform your employees about your health so that they do not always expect you at the business premises. It will also prepare them for possible delegation of tasks while you are absent, to keep your business going.

Speak to a cancer lawyer

Most people don’t know this, but a cancer diagnosis can have a legal side to it if it has been caused by negligence by a party. For example, you can sue a manufacturer if you have developed stomach or colon cancer from a harmful drug like Zantac. In this case, you can talk to your lawyer to engage in litigation that will help you seek compensation. Your lawyer will get involved in the lawsuits and procedures on your behalf. You will get enough time to focus on your health and spare some time to run some of your business activities.

Find financial aid to help cover medical expenses.

As a small-scale entrepreneur, your medical costs are mostly your obligation. Quite often, you might not have medical benefits covered by someone else. If you are in such a situation, then the cost of treatment may be a huge concern.

So, try to research available medical aid and find out which ones can meet your medical needs. Getting relief from medical expenses will alleviate your worry. Besides, you will be in a position to focus on your getting better and juggling rest with a bit of business.

Manage your risks

As an entrepreneur, your rewards come from managing business risks. It is pretty much the same with a cancer diagnosis, which tends to present physical and mental challenges. It would be best if you endeavored to take more calculated moves and make concrete decisions anytime. Instead of feeling broken by a cancer diagnosis, please take it as a significant motivation to approach your life and business with intent and focus each day.

According to psychologists, letting cancer diagnosis be your motivation other than a force to weigh you down will be good to your business. You will also be encouraged to keep working and stay afloat in your industry.

Final Remarks

Being diagnosed with cancer can be challenging for anyone. Luckily, that is not the end of the world for you or your business. Try and stay positive as you manage your health situation and try to keep your business running.

Local BrandingUncategorized

Getting Ready for an International Business Trip

 

Even if you don’t like going on business trips, this is one of those things we just have to do if we want to take our business to the next level. However, you can’t just pack your bags and fly off – there are a few things you need to take care of before you board your plane. Getting ready for a business trip might sound like the hardest job in the world, but it’s actually much easier than you think. Therefore, here are a few tips that might help you along the way. 

Check your passport

Many successful entrepreneurs spend a lot of time traveling for work and having all the documents is the first thing they usually pack. We’ve all heard about people heading to the airport and preparing to find their gate only to discover that their passport has expired. This isn’t just an urban myth passed on from one generation to the next – it’s something that can happen to you as well. That’s why you need to find your passport and check the expiration date. In case your passport is about to expire soon, you should renew it before it’s too late. This process might take a while, so do it ASAP and save yourself some trouble at the airport.

Check other documents

Unlike business trips you take in your own country, heading to another country means you have to bring some extra documents too. Some countries require you to have a visa, and doing that can be a lengthy process that requires your immediate attention. In addition to that, you should look into rules and regulations that are active in specific countries because you don’t want to get there and find out you can’t enter the country. The same goes for your vaccinations, in case you’re traveling to a country that requires certain vaccines, so getting informed on time is crucial.

Figure out your finances

A few decades ago, people who traveled to another country – both for business and pleasure – used to take cash with them and didn’t have to worry about anything. Now, however, the situation has changed, and you don’t have to rely on the cash only. You can also take a credit card and pay for things even more easily. Instead of counting your money every single day, you could opt for a practical overseas spending credit card and complete your payments in a matter of seconds. These credit cards come with an option to save you some money upon every payment, so you’ll be actually saving money while spending it!

Pack your bags

Depending on the length of your business trip and what you’ll be expected to do there, you might be packing anything from a tiny carry-on bag to a massive suitcase. Of course, packing your luggage is never easy, regardless of the context, so make a plan in advance and stick to it. Figure out how much clothes you’ll need and stick to your favorite pieces that make you feel good and comfortable because this will help you feel good while talking to your business partner, clients, and investors.

Learn etiquette

While most business people focus on the business portion of their business trips, they shouldn’t forget that it’s still a trip, and that means going to a foreign country where your local rules don’t apply. Learning about the local etiquette can, therefore, go a long way and make your business trip much more enjoyable, productive, and lucrative. Learn how to behave when doing business with people from another country, but if you really want to impress your hosts, learn a thing or two about the place where you’re going and its history.

 

International business trips are always hard and exhausting, but if you think about the aforementioned things in advance and get prepared, your business trip will surely turn into success!

Digital Branding

Empowering Small Business Tips For 2020

Small businesses are the backbone of our communities. Therefore, small businesses should try to stay ahead of the curve by getting on the technology wave. The small businesses in the world today have to be really creative moving forward. The truth of the matter is that the world is starting to rely more and more on technology.

There is always a question: which of all of the tech blogs are worth following? In this list, you will find all of them in one place!

Best Tech Blogs to Read

1. Magnificent Marketing

The Magnificent Marketing blog digs into problems that marketers deal with on a daily basis. They team up with some of the best marketers in the industry and discuss everyday tips and pressing topics for business owners and marketers. Their goal is to keep you up to date on the rapidly changing marketing world!