All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Local BrandingPersonal Branding

Simple Ways to Make the Workplace More Enjoyable

If you do what you love, you won’t work a day in your life. While many of us don’t have the luxury of doing exactly what we always wanted to do for a living, there are still things we can do to make the workplace more fun and engaging.

Recent studies show that only ten percent of us enjoy the thought of going to work each day; that means for every 100 people you pass on their morning commute, only 10 of them feel optimistic and fulfilled about what they are offering society.

Whether you are a boss or merely a cog in the wheel, there are some things you can do to spice up your workplace climate and make your 9 to 5 more fun for everyone. Follow these tips for workplace fun and frivolity:

1. Give decorative license

Allow employees to spruce up their work quarters with personal items—photos, decorations, plants, and even paint–to make it seem warmer and more inviting. At certain times of the year, you could also have a decorating contest to see who can get the most creative with their space. Play it up, have fun, and create a work environment that feels more like home.

2. Serve up some snacks!

Who doesn’t work better on a full stomach? Serving up some healthy snacks and providing iced coffee in the break room is a great way to develop a sense of community while boosting productivity. Who knows? That extra caffeine might even get you through till lunchtime!

3. Throw a party

You spend enough time with your co-workers; why not celebrate some of life’s special moments with them as well? Birthdays, wedding and baby showers, and holiday office parties are just some of the ways you can add some fun and celebration to your otherwise routine days. Want to surprise everyone? Bring in some barbecue for lunch on a Friday for an excellent way to kick off the weekend. You don’t have to have an excuse to gather and enjoy each other; get fun and creative with how you spend those leisurely moments, and they may be the beginning of some solid friendships.

4. Improve office mechanics

Having to work in an environment that is too cold, too hot, or with poor lighting and poorly designed office equipment can make work duties drag on forever. Doing what you can to make the workplace more comfortable and efficient will increase productivity and improve morale; happy, comfortable workers are productive workers! Adjust the thermostat, improve lighting, and ensure that office furniture is ergonomically correct, and you’ll reduce the physical and mental strain that leads to burnout.

5. Design and promote incentives

Do you have to fulfill a quota in your line of work? Do you have a goal or a mission statement you need to realize? What better way to create more drive and initiative than by putting some incentive in place for meeting those goals. All can work toward a common purpose like making more money or maybe reducing your office waste as close to zero as possible. You could also choose to reward individuals for their achievements; recognizing others for their hard work will inspire all to do better.

The sky’s the limit

A little innovation and creativity are all that stand in your way of creating a fun and inviting atmosphere for all employees to partake in; work doesn’t have to be drudgery, nor should it be. Following some of these suggestions for improving working conditions will create happier, healthier employees, one initiative at a time.

Local BrandingPersonal Branding

Making Lean Business Part of Your Brand

While you may have heard people use the word lean when referring to business models, its meaning may not be clear. As the name implies, lean methodology aims to eliminate unnecessary business elements, while retaining the essentials necessary for business growth and customer satisfaction.

What Is a Lean Business Model?

A lean business model is one that focuses on implementing processes and making continuous improvements to achieve optimum business efficiency. Lean business models accomplish this by removing or changing ineffective practices and unprofitable products while assessing and improving team productivity.

Through correct implementation, most businesses, particularly start-ups, can benefit immensely from adopting thriftiness and optimization. Recognizing the value of buying used office printers versus new, and other situations where cutting costs makes sense is something a company should be proud of.

How Organizations Can Implement Lean Business Models

Arguably, the biggest challenge most businesses face when implementing lean business models is ensuring that new models and processes do not negatively affect customers. While removing or changing certain products or teams may appear profitable, the move could impact a sizable chunk of the customer base either immediately or in the future.

Therefore, during lean implementation, businesses should analyze their start-to-finish processes of building products and services and delivering them to customers. This analysis should highlight areas of the process businesses can cut or streamline without negatively affecting the delivery stage. If such areas are present, then they should be the focus of the team responsible for lean implementation.

Benefits of Lean Business Models

I.Ease of Implementation

Even without going entirely lean, businesses can introduce elements of lean models via small continuous improvements throughout the organization. This enlightens all members of the organization to perceive lean as an essential attribute.

For instance, Gazprom Energy uses the acronym TIM WOODS to target eight kinds of waste, i.e., transport, inventory, motion, waiting, over-processing, over-production, defects, and skills. This acronym enables Gazprom Energy to remain mindful of various wastes that fall into these categories, along with potential ways to eliminate them throughout the workplace.

II.Engaged Employees

Through lean business models, employees can appreciate the value they offer to the broader team, hence fostering increased participation and engaging the attention. For instance, by adopting lean manufacturing, Nike reduced its waste, increased customer value, and eliminated bad labor practices by as much as 15% in its overseas manufacturing plant.

III.Continuous Growth

Businesses that follow lean methodology function almost holistically, since they focus on the essentials. This implies that a lean methodology helps a business shine a well-rounded spotlight. Employees responsible for the quality of output and business effectiveness think proactively to identify and eliminate elements that do not add any value to the work.

IV.Improved Leadership Skills

From shift supervisors to mid-level managers and even top-level directors, lean methodology encourages a more proactive managerial approach. Things like 1 on 1 time with employees to address concerns in addition to fun and free for all activities like icebreakers can help leadership and the employees develop a stronger bond. 

Following a lean business model, managers at all levels will identify how to make their part of the business more effective to achieve greater efficiency, profitability, and quality throughout the organization.

Conclusion

Lean entails promoting simple, yet highly effective practices at each stage of the start-to-finish process and all levels of the business. By properly implementing a lean business model, you can reduce wastes on time and other resources, while improving KPIs(Key Performance Indicators) and your business’s responsiveness to opportunities.

Digital Branding

Top Sales Tools in 2020 for Online Businesses

Selling used to be a completely human activity. Today, in the digital age, we’re seeing a new world of online sales that’s leaving businesses scrambling to keep up. Succeeding in online sales takes more than just the right copy or the best price. 

You need to know how to balance humanity and technology. These tools make it easy for you to streamline your online selling so you can grow your business in 2018! Keep reading for the best tools to try now for your online business!

1. Social Media Marketing tool Hootsuite

Social media marketing isn’t optional anymore. If you’re running an online business, you need to be active on social media. Whether you’re sharing promotions, updates, or a constant stream of content. Even if you have a dedicated social media coordinator, Hootsuite streamlines publishing and provides valuable analytics so you can see greater growth across platforms. By integrating with your top social platforms like Twitter, Facebook, and more, Hootsuite lets you plan your posts in advance and schedules them for you at the optimum times!

2. Parserr for Email Marketing Success 

Running a business calls for strong email marketing. If you aren’t using quality, real emails, you’re better off skipping your email marketing altogether. With Parserr, you can extract information from emails automatically. This gives you more time to spend building campaigns without having to worry about getting the right information. Your emails go from just emails to leads, and you can even integrate with your favorite marketing programs. 

 

3. Leadpages for Converting Traffic

Landing pages are changing the world of marketing and sales. Instead of driving prospective clients or customers to your website which can have an overwhelming amount of information, you can direct them to a landing page with targeted calls to action. With over 70 templates you can customize for conversion, Leadpages it the leading platform for building landing pages that build your customer base. You can easily configure Leadpages with your Facebook marketing strategy or even your own website to create custom, highly-successful sales pages!

 

4. Basecamp for Project Management

Project management is a big part of any online business. Even if you’re just working with a small team, it’s important to keep everything organized and clear. Basecamp puts everything together in one place. You can manage large projects, communicate with remote workers or clients, and set clear deadlines all through one clear platform. It’s simple, no-nonsense design makes it easy to use, and it’s trusted by millions around the globe already! 

5. airSlate For Document Generation

Your sales team will need many documents throughout their sales cycle. If you need to connect document templates to single or multiple data sources using no-code for document generation, airSlate bots are a great option. Generate modifiable documents or PDFs with fillable fields. Redline, comment and track changes until a document is ready for e-signing.

Building Your Business with the Best Tools!

When you’re building your online business, you can’t do everything on your own! You need to be open to using the best tools that help you along the way! Most importantly, these tools free you to be a better business owner since you can spend more time on the things that matter most. 

Bring humanity back into your sales by streamlining your strategy. The best way to compete in this competitive industry is to focus on the customer experience and how you can better serve your customers. That might mean bringing them the best products and services to their social media channels where they can find you. It might also mean having a secure email strategy for warming up prospective clients. No matter what tools you decide to use, be proactive to see your business grow! 

Legal Branding

4 Scenarios When You Can File a Wrongful Death Claim

The passing on of a loved one is usually a painful and devastating experience. It could be more challenging if it was caused by negligence. In law, this is known as wrongful death. If you have lost your loved one due to negligence, then you have the right to file a wrongful death claim. But, how do you tell that your case against the defendant is objective and robust enough to warrant legal action? Let us look at some case scenarios when you can file a lawsuit for the wrongful death of your loved one.

If a negligent driver killed the deceased

For starters, you can file a lawsuit against a negligent driver who caused the death of your loved one. For example, if the driver was texting while driving or drunk-driving and ended up causing a fatal accident, then this may warrant legal action. According to expert car accident lawyers at Greenwald Law Firm, proper investigations can be carried out to ascertain that indeed the driver was drunk and the fatality could have been avoided. And if you could accumulate sufficient pieces of evidence, you stand a better chance at winning the case. Apart from drunk driving or DUI, there are several other possible reasons which may lead to the wrongful death of your friend or loved ones. For example, jumping signals, overspeeding, and missing on car maintenance are also some of the common reasons found to be responsible for causing fatal accidents. That being said, it is noteworthy that only an experienced lawyer can help you understand the gravity of the crime and what you should expect in compensation from the defendant.

If a product malfunction caused the death

The law stipulates that product manufacturers ought to ensure that their products are safe from defects that can cause injuries or fatalities. In other words, you can seek justice for your loved one over unexpected death cases caused by a defective product this is the case when you need an attorney that handles wrongful death cases. Most wrongful death lawsuits are filed if the deceased was killed by defective products such as:

  • Auto-parts, including malfunctioning tires, brakes, etc.
  • Sporting gear
  • Industrial machines
  • Medical devices, e.g. cardiac pumps and defibrillators.
  • Food products

Frankly, any product can malfunction seriously enough, causing injuries and death. You can speak to an attorney if you suspect that any product might have contributed to the death of your loved one. Notably, when filing for a wrongful death claim due to product malfunctioning, you will need to ensure that the manufacturer did not warn or state the possibility of accidents. For this reason, even laws mandate it for the manufacturers to clearly mention the precautions and usage guidelines for the users.

If the deceased slipped and fell in unsafe property

Each year, thousands of people get injured and killed from slipping and falling on a floor, stairs, or other unsafe spots in buildings. If your loved one was injured in a slip and fall accident, which led to their death, you can also seek justice! Try to find out if the accident could have been avoided if the property owner was more careful.

For example, property owners have to ensure that swimming pools are safe for children. They should do so by securely covering by a fence to prevent children from using them unattended. If any property owner fails at that duty, and it leads to the death of your loved one, then they can be held accountable and liable.

If there was a breach of duty of care

You can also file a wrongful death legal case if you believe that a party owed a duty of care to your beloved one. For example, a doctor owes a duty of care to the patient by prescribing the right medication and using the right treatment procedures. In case the doctor is involved in medical malpractice such as misdiagnosis, which led to the death of your loved one, you can swiftly file a lawsuit implicating the doctor and healthcare facility.

Final thoughts

The death of a loved one brings pain, especially if it would have been prevented. And surprisingly, in many countries such acts of negligence are comparable to intentional killing. After all, if there are safer practices that can be followed than they must be followed. Find out the cause and determine if you can file a lawsuit to seek justice for your loved one. You can speak to a skilled attorney to help you seek compensation for wrongful death.

Local BrandingPersonal Branding

Breaking the Myth of the Modern Concept of Working Mothers

Working mum, the modern phenomena that started in earnest in the 1970s – wrong!  For the vast majority of human existence, working mothers have been the norm.  Especially as up until recent times, the work that women do in the home was not segregated from the concept of ‘work’.  For most of human history, work was about survival and women’s contribution to that survival was of equal significance to that of men, and they nearly always did it with children in tow.

In fact, a recent study of contemporary hunter gatherer tribes indicates that men and women have equal influence on the important decisions impacting the group.  As these tribes emulate what life would have been like for us all in the Palaeolithic to early Neolithic eras, then the findings challenge the idea that the notion of sexual equality is modern – rather it has been the norm for most of human evolutionary history.  In fact, early human existence was probably more egalitarian than we have managed to achieve today.  It would appear that the inequality between the sexes that still persists emerged when we moved from hunter gathering to farming – when people started to accumulate possessions – including specifically owned tribal land, this was the dawn of inequality.

For most of recorded history, agriculture was the chief human occupation, and heavy physical labor was not confined to men. Women in today’s agrarian societies that have changed little since ancient times, still perform physically demanding jobs such as grinding grain by hand, drawing and carrying water and gathered wood (often over considerable distances), as well as churning milk to make butter. Toiling in the fields with primitive equipment is back breaking work, undertaken by both men and women, the women often with babies strapped to their backs.

As more and more people left their nomadic life and became settled, we know from evolving archaeological information and the study of historical writings that across the globe, women/ mothers in these emerging cultures played a variety of roles: artist, agriculturalist, nurse, healer, midwife, judge, priestess, weaver, queen, leader, merchant, laborer, warrior, holy woman, and more.

In the earliest civilizations (e.g. Sumeria and Egypt), whilst women were not as equal as their hunter gatherer forebears, there were no legal restrictions on their economic activity, they could own property, run businesses, become priestesses, scribes, physicians and act as judges and witnesses in courts. However, as these and other cultures grew in wealth and power and as it became increasingly necessary to defend what they had, as they could no longer move on when challenged by a stronger tribe, a strong warrior/ patriarchal society formed, which gradually eroded the rights of women.  By the time of the Greeks and Romans in Western history, women were second class citizens and the chattels of the men in their lives.  However, women from the lower orders still needed to work hard both inside and outside the home.

In the Middle Ages in Europe, women spun wool, cooked and cleaned, washed clothes, baked bread, milked cows, fed animals, brewed beer and collected firewood.  At that time many women were spinners, brewers, jewelers, parchment makers and glovers.  In rural communities, women worked alongside their men in the fields and in towns they helped their husbands in their businesses.  Often if a man died, his widow would carry on his trade and aristocratic women managed their husband’s estates during their absences.

It was the Industrial Revolution that changed work forever.  The home had been the center of work, production and family life; industrialization meant that work moved from home to factory.  The role of women did not change overnight however, records suggest that women’s employment in the 1850s, 60s and 70s was higher than any recorded again until after World War II.  Evidence suggests that 30 to 40 per cent of women from working class families, made a significant financial contribution to household income at that time.  This was before State and Trade Union rules were brought in to regulating female labor, ultimately supporting the ideal of the male ‘breadwinner’, a concept that persisted well into the 20th century.

It was social and economic developments that precipitated the change in women’s work.  The growth of education increased the demand for more teachers and the need for more office workers and salespeople (particularly in retail) was growing, providing more opportunities for women, especially as they could be hired on lower salaries than men.  However, for married women many of these roles were unavailable, as numerous employers maintained a legal marriage bar (a ban on working after marriage), especially in ‘white collar’ work.  Even after national emergencies such as the World Wars, when women took on manufacturing jobs to replace men on military service, women were ultimately forced back to housekeeping or traditionally female roles.  

Significant change did not happen again until the 1970s when a surge in married women entering the workforce occurred and is still ongoing. Today, the equality landscape is so different from what our mothers, grandmothers and great grandmothers experienced; however, we clearly have a long way to go before we get back to the equality experienced by our Palaeolithic to Neolithic ancestors.

development
Digital Branding

Importance Of Website Development Review

As a company involved in website development, it is very crucial to know what your customers are saying about your websites. It is pivotal for your web development business to know if your website is meeting their needs and expectations.

Website development reviews are highly crucial in some respects. So as the owner of your web development company, it is essential for you to check each and review posted on your webpage. Also, check about your client’s reviews on other reviews websites such as Quora and Reddit and Supple Reviews.  

Website development is the work that goes on at the back such that a seamless website runs on the front. Coding is an important part of web development and basically a web developer’s job. Every feature and functionality on a website is ultimately coded and determines how fast the website will perform, what tasks could be done, and things like that.  

web-development

So Here’s How Website Development Reviews Are Important For Your Company

Negative Reviews: Determining The Root Cause Of Customer Dissatisfaction

Dealing with negative reviews is a skill. It could be that you have not been able to meet the needs and develop the website as per the priorities of your customer.

But the way you deal with this customer is the key to your company’s growth. Don’t believe it? Here how it works-

A dissatisfied client will be angry and might even leave your company to join another website development company. But if you have read all his website development reviews properly, you can find out what needs to be done to retain this client.

review

Here’s What You Should Do-

Prompt Answering On How You Wish To Deal With The Issue

First, be prompt in your reply and assure the customer that you will look into the website issues on a priority basis. Find out the issues and fix them as soon as possible and deliver it back to the client.

You Get To Stay Updated:

One of the reasons that you must check the website development review of your work is because it helps you know whether you are using contemporary platforms and coding or not. Reviews from an unsatisfied client give you an idea of whether you are using technologies and coding processes that is outdated. Since technology is evolving each day, you need to be in touch with the latest coding platforms, programming techniques, and the syntax of the programming languages.

If you have come across too many negative website development reviews on your website, then you must consider changing your coding principles, processes, and platforms. Check out what your rival companies are using for developing websites.

development

Is Your Website Development Process Redundant?

Sometimes the problem with your website development may lie in your webs development process. If you carefully analyze the Supple website development reviews, you might get the clue there only. With better technologies and coding platforms, most companies are using the agile methodology for developing websites from scratch. Are you using it? Are you still using the traditional waterfall model of website development? If yes, then consider adapting to newer web development processes immediately for better web development.  

Is Your Customer Complaining About The Charges On Web Development? How To Deal With It?

Charges can be a major issue for customer complaints. If this is the cause, then you will be clearly able to identify it form the reviews the customers have posted on the website. Review your pricing strategy in case this is the major point in a lot of customer reviews.

Final Say

Website development reviews are crucial for your overall website development. They give you important clues to the areas where you are lacking. Carefully analyze each review and assure your clients that the problems will be resolved in a quick time.

Legal BrandingLocal BrandingPersonal Branding

Why It’s Better to Work for a Startup

Startups have become all the rage in the tech world. Still, across almost every business sector, you can find new, up and coming startup companies shaking up their industries. Startup culture is trendy, but if you peel back the outer layers, you’ll find that startups are fundamentally changing the way people work. While more established and traditional workplaces come with their own rewards, startups offer plenty of perks for job seekers willing to make the change. Here are some ways working for a startup can change your work life for the better.

1. Upward Mobility

While there is always some opportunity for advancement in more traditional settings, the startup’s nature is that they are continually growing. Getting in on the ground floor of a successful startup means that you’ll have far more opportunities to improve your bottom line. Beyond the basic idea that being involved from the earliest days of the company means you’re more likely to get a promotion, you’re also more likely to be in a position to expand your portfolio of skills. Employees at a younger company often wear many hats. Adding a versatile range of skills to your resume is always a good idea.

2. Office Culture

Startups are widely known for having a more open and engaging office culture than their more well-established counterparts. In some offices, that could mean more flexibility in working hours. Research shows that employees who have more flexibility with their work time are happier and more productive. At a startup, it’s much more likely that you will be able to set the work schedule that works for you.

Beyond the schedule flexibility, working for a startup most likely means you won’t find yourself drudging away in a sea of cubicles. For one, you’re more likely to get a sit-stand desk, allowing you to maintain a better and healthier posture. Getting up and getting moving is crucial at work. An open office space with a sit-stand desk and expanded recreation space are tremendously beneficial for health and productivity.

3. Wages and Benefits

Startup culture is, generally speaking, driven by data. While that can sometimes sound like corporate fluff, what it means for employees is that you’re more likely to have better wages and dental. There are two reasons for this. The first is that startups are often competing in aggressive job markets for candidates with in-demand skills. Sweetening the deal with better wages and benefits only makes sense in that scenario. 

The other reason is somewhat more complicated. Startups know that younger and more tech-savvy workers are more likely to have the skills they need. The employees in that demographic care less about the stability of a long career and more about happiness and comfort. Today’s workers are more likely to eschew the incentives of the old corporate world in favor of a wages and benefits package that maximizes paid time off, quality healthcare, and other fringe benefits like gym memberships. Startups know what these workers want and are more likely to give it to them.

4. Social Benefit

In the same way that the workers of the new economy are looking for comfort at work, they’re also looking for workplaces and occupations that allow them to affect social good. Whether you’re looking to help people in need or do your part to stop climate change, startups are more likely to solve these problems than traditional companies. Beyond the core work mission, startups are also typically heavily involved in charitable giving, especially in the fields they’re working in and the cities where they’re located.

5. Location

While the corporate office parks of yesteryear are more likely to be located in hard to reach and expensive suburbs, startups are much more likely to be in locations that are more desirable to the next generation of employees. Startups know that today’s workers want to live in work in places with vibrant social life, quick access to amenities, and proximity to public transit. Startups have the flexibility to choose and, if necessary, change locations to meet the needs of their mission and workforce far more efficiently than traditional companies.

Working for a startup comes with many great benefits that you won’t find in the traditional corporate world. If any of these perks are what you’re looking for in your next workplace, it may be time to consider going to work at a startup. You never know if the startup of today will be the business giant of tomorrow.

Digital Branding

10 Tips To Help You Create An Awesome Email Signature (With Examples)

For email marketers, every element present in an email is bankable!

From the subject line to the body text through the email signature, one can optimize every single aspect of an email to trigger actions. While email subject lines are designed to grab attention, the CTA buttons are to set off desired actions, and similarly, a simple looking sig line can be used to accomplish small as well as large marketing goals.

If you’re signing off your marketing email with mere ‘best regards’, you’re missing out on some great marketing exposure. Today we’re going to talk about email signature tips that are thoughtful and actionable. Let’s get started…

1. Brand affiliation and contact information

Irrespective of how old or new your email contact is, putting in information about your organization, job title, or the brand you are associated with is imperative. Your name should definitely be the first signature element that goes there but closing it with the brand name or even a logo can portray a more sophisticated POV to the readers who see it.

Apart from that, secondary contact information is something you should have a practice of mentioning. If you don’t want to give out your personal contact number, a company website or an extension number can also do the trick.

Examples

2. Play with colors but maintain consistency

Playing with colors in your fonts, background, or imagery is a good practice to leave a lasting impression, but never go overboard with random palettes. Choose the ones which represent your brand persona and stick with it.

Example

(Source: WiseStamp)

3. The design ladder

Whether you go for a vertical email signature design or a horizontal one, the hierarchy of the elements present should not hinder the view of a reader. The design should go like the name – larger font, designation – medium font, brand – logo or website link, and so on. It differs from industry to industry or even sender to sender, but making sure the credible information is placed correctly is vital.

Example

4. Utilize signatures to trigger actions

CTAs in emails are essential, but if you want to utilize the signature space to notify something new or relevant to the reader, you can use links and CTAs in email signatures as well. Again, when you are using this space which is not a sales deck, don’t try to be pushy about the call to action. Remember, email signatures are not your primary source of conversions.

Example

5. Linking Social Profiles

While this is the fifth point in our post, you can find social media icons in almost every example that we have shared! Social media pages are important and having a credible social profile says a lot about you. 71% of consumers who have had good social media service experience from a brand, recommend it to others. Thus, having an active social media profile can work wonders for you. While you’re signing off in an email, you can put up quick links to your social profiles for the readers to easily click on them.

Example

6. The use of dividers

When designing an email signature, you want to add as many relevant elements as possible such as the secondary contact, website, social profiles, images, and more. Now when this is the scenario, the wise implementation of dividers helps you create a clutter-free design. All in all, the elements should not overlay any other information present while giving each of the significant attention.

Example

(Source: WiseStamp)

7. Make it engaging

When we say keep it engaging, it doesn’t stop with an appealing design, but also comes with a few cues that make it click-worthy! Simply putting in icons and links is expected from every marketer, what you can do differently is providing appointment booking links and calls-to-action. Share a personalized meeting link that automatically lets the user to book a slot.

Example

8. Follow the trends

You should revamp your email signatures from time to time with the latest information or a new format. Just like email template design trends, email signature trends also evolve. One such noteworthy trend is to add moving objects or GIFs in your email signature. There are numerous aspects you should keep in mind while adding something like this due to visibility criteria, screen size variations, email client support, and more, but there’s nothing wrong in employing them with precautions.

Example

(Source: WiseStamp)

9. Mobile optimization

Just like HTML emails, the signatures in them also require special compliance for different email clients. For instance, a signature that’s a GIF might have support for Gmail, but won’t render in Outlook. Similarly, with screen size and resolution support mechanisms, different email signatures work differently depending upon the device. The future is mobile, and if you are not designing responsive email templates (including signatures) you are toying with user experience. Emails with display disruptions get deleted within 3 seconds and if you do not wish to fall under the deleted emails category, it’s time you go mobile while designing an email.

Example

(Source: WiseStamp)

10. Test, and test some more

We are aware of the traceable email CTAs and other aspects that we generally analyze in an email. You can take help from the heatmaps to determine where people are focusing or clicking in your signature. Try sending test emails with distinct signatures and measure the performance. You can instill any or all of the above-mentioned tips while you test and choose once the results are out.

Extra Byte

Where your email recipients are situated, is a very crucial piece of information. If you’re catering to a global audience, you can set up an email signature that is general and can be helpful to anyone reading it. But, if you’re sending location-based emails, keep the business laws in mind. For instance, as per the Netherlands law, one has to include details like company name, registration number, registry location, registered office, and more. It is advisable to consult a legal representative to double-check your crafted email.

Conclusion

Email marketing is here to stay, and the innovations in email designs, HTML templates, and email marketplace as a whole are noteworthy. If you want your campaigns to perform, don’t leave any element of the email unattended. We hope the above-mentioned 10 email signature tips will help you create better sign-offs the next time you send an email.

 

Author bio:
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

Legal BrandingLocal BrandingPersonal Branding

Crowdfunding PR Tips for Kickstarter & Indiegogo

One thing that you need to do before all else when trying to gain media coverage is to create a media list. It is one of the most important public relations jobs and it is always guaranteed that when done right, it is an effective way to establish media relations with target specific journalists and influencers. 

This guide will go in detail about: 

  1. What is a media list? 
  2. Making the perfect media list 
  3. How to use media lists to get press 
  4. How to start a conversation with media outlets 
  5. Examples of media lists

What is a media list?

The whole point of a media list is to have a detailed document of media outlets including journalists, bloggers, writers, editors and influencers that are perfectly matched to your niche and topics that you are writing about. It normally includes the name of the individuals and their contact information. 

The opinion of a media list is very hit or miss because it can be construed as a waste of time and a way to spam every media outlet to get responses from anyone. There are two halves of developing contacts, which include building an effective media list and being able to start conversations and build relationships with media contacts.

Making the Perfect Media List

Step 1: Find your audience

It is important to figure out every aspect of your audience; what they read, what they listen to, what they watch, the type of things they follow on social media, etc. With this information, you will get a better understanding of the type of media outlets to target.  From there, you can ensure coverage by sending your press release email to the appropriate audience

This research information of your media list is very important because from there you are creating a list that is more thorough and you can think about: 

  • Your customers – the people that are going to buy your product or service 
  • The stakeholders in your company – The people that require evidence that your PR is working 
  • Industry experts – the people in your sector that you want to notice your company 
  • Regulators – the people that have a direct influence on your sector and are beneficial to impress. 

From there and to keep everything concise and put together, create a spreadsheet of all ideas and titles that relate to your industry. Once you have compiled everything, you can search keywords of your ideas on search engines for the relevant newspapers, magazines, etc. that cover the same or similar topics that you have put in your spreadsheet. 

Step 2: Creating the list

A good media list needs to be clear, concise, and organized. Here are some things that you should add to your list: 

1) Name of the publication/blog/website 

You should identify the exact name of media outlets and add it to your media list because there is a possibility that reporters will move around and change their jobs, so you want to focus on the publication and readership rather than just the contact. 

2) Publication website address

This could be a handy shortcut on your media list so that you can easily refer to the media outlet’s online presence whenever you need to. 

3) Reporter/Blogger/Journalist/Broadcaster full name

Do not send press releases or stories to email addresses that seem generalized, it would honestly be a waste of time because so many emails go through these email addresses, they aren’t going to think twice about skipping over them. 

You need to see if you can find the email addresses of the specific bloggers and people that you want to write about your product/service and keep it precise and personal. 

4) Job title 

You should also keep note of the position that the contact holds in the company that they work for because it might become relevant for your media pitch. This is helpful when you have breaking news about your industry and when you contact them because it is relevant and it helps both of you. 

5) Email

This is one of the most important things because you are going to need an email address of your contacts when you decide to distribute your press release.

6) Phone number 

You might also want their phone number so that you can call them to talk about a story or follow-up on a pitch that you had previously sent to see if it is relevant.

7) Social media details 

If they are on social media, you should add them so you can also start building a personal relationship with them. It is common that journalists are found on Twitter, so find their handle and start talking to them.

8) Frequency

Make a note of how regularly the publication you want to send your pitch to goes out. This can have an impact on the stories that you send because they could only post monthly, weekly, etc. You need to know when to send your pitch out and whether it is relevant at the time.

9) Story ideas

This is a perfect moment to align the stories you intend to send out with the right people. If you have a collection of different angles and stories that you want to send out, you can add them to this column so that you can link them to the appropriate reporters and broadcasters. When you do this properly, you won’t end up sending your press releases to the wrong people. 

10) Notes

Keep track of important information that could be useful in the future. When it comes to the media outlets, you can add the stories that they have written recently, specific area they do features on, notes about conversations on social media you have had with them. 

Step 3: Research relevant journalists

The next step is to click on the articles that are on the first few pages of your search because those will be the most relevant to your topic.  When you are going through the articles, make sure to double check if there is an actual person that you can contact because sometimes, blogs do not give out author’s names for articles written. 

Don’t get discouraged if you can’t find the author’s name right away, just keep doing some research on the platform and you might be able to find another contributor that you can contact. It is important that you not only try to get coverage by top-tier publication but try and establish credibility with smaller media outlets to build up your portfolio.

Step 4: Make your list of target journalists

While you are reading each article from your search results, you should go through some questions before you add them to your media list.  You should try and keep your PR lists more simplified because the thing to remember is that it is more effective to have a handful of relevant journalists that you have a good relationship with than a long list of journalists that are a part of your field, but you rarely speak to. 

The questions that you should ask yourself before adding them to your list are: 

  1. Are they a generalist or specialist in the field? 
  2. What is their editorial style? 
  3. Are they easily contacted or mind being contacted by different mediums? 
  4. What kinds of publications do they or have they written for?

From there, you can tailor your messages in a way that you know will catch their attention. They are constantly bombarded by messages and information that may not concern them, so keep your messages as relevant to the topic at hand as possible. You can also think of media relations as a number of games, the more you pitch to, the higher chances of landing something. Just make sure you understand the relevance.

Quality over Quantity.

If they answer all these questions, add them to your media list and go from there.

Step 5: Keep your list updated

Creating a media list can take time and effort because it is important to keep the list current and updated. New media opportunities can present themselves whenever possible and journalists can move around, so you need to stay alert and update any information that can possibly change. It will make sure that you still have the relevant media outlets and also makes sure that your hard work is wasted. 

Step 6: Watch your market and competitors

It is more than likely that whatever industry you are in, some media outlet somewhere has written something about it. That means that they definitely have the experience to write about your company and your industry. However, when you pitch to those media outlets, make sure that you stand out from your competitors because if they have talked about a similar product/service, they most likely would not have to talk and write about the same thing again. 

How to use media list to get press?

Enterprise Resource Planning collected of scrabble game elements

You may have a large list of relevant names and contact details, but you still need to make sure that when you pitch, you still keep it personal. You need to remember that just because you are using your efforts to connect with them and chat with them, it does not mean that they know you. 

You need to connect on a personal level and have communicated prior before sending them a press release or story pitch. Make sure that they are aware of you and your business, already interested in your story and relatively excited about posting and sharing your story with their readers. 

It order to build a relationship with any type of media outlet, it is simple enough to start a conversation. It is important to start a conversation with the relevant people that already exist on your media list weeks before your actual launch date of your product or service.  Continue having the conversation until you have built a solid relationship so that when you need media coverage, you can approach them with a preexisting relationship and not as a complete stranger and there is no need to send a cold email pitch. It can take so time to build a good relationship, but once it is done, the payoff is definitely better than last-minute attempts. 

How do you start a conversation?

Sometimes it might hard to figure out how to start a professional conversation. So, in order to get some pointers, closely read the articles that are a part of your research. It may seem a bit harsh, but try and find mistakes, weak points or anything missing from an article or blog posts that could be used to start a conversation. 

Some things to look for:

  • Grammar errors 
  • Outdated facts 
  • Information that can be added 
  • Possible articles that need follow up stories 

It is also important to understand that when it comes to influencers, you should try many different types. Don’t limit yourself to journalists or bloggers. You can even try to get coverage from investors, social media influencers, and even founders of other companies. To find the appropriate ones, you need to define the goal of your product or service and then define your target audience. Once you figure out all those things, you are all set. 

Creating a media list is easy; it is the follow-through that can be complicated. You need to make a solid first impression so that you can get continuous coverage. The more effort you put into creating a media list and sparking a solid conversation will have a great payoff. 

Conclusion

Media lists are a way to keep everything organized and up-to-date so that you know what you are sending, who you are sending it to, and when. It is a way of documenting the key media contact that might be interested in stories about your business or area of expertise. Do not limit yourself to the traditional media outlets, keep an open mind and don’t give up too quickly if you don’t catch the big fish. Keep at it and it will all be worth it in the long-run. 

Local Branding

Acoustics Matters

Acoustics affect critical aspects of a building’s function, from productivity in the office and communication in the classroom, to the price an apartment, condominium or single-family home can command. Understanding how to select a combination of building materials, system designs and construction technologies that will provide the most appropriate sound control is key to creating a successful acoustical design.

Energy from sound waves interacts with every object and surface in a room – some energy may be absorbed or scattered by room furnishings and some energy may reflect off or transmit through partitions. Sound can bend around barriers and squeeze through small openings, all of which can allow noise to reach surprisingly far beyond its point of origin. As a result, designers must consider the dynamics of sound when determining how they will control noise within a building.

The basic mechanisms involved in noise control for buildings are sound absorption and sound transmission. Sound absorption is necessary to reduce the reverberation, in a space to help improve clarity of speech and reduce excessive noise within a room. Sound transmission, either airborne or structural, must be reduced to prevent sound from travelling between two spaces.

When it comes to the performance of a space, understanding how and when to correctly use building materials can make all the difference.
Building owners increasingly challenge you to reduce costs and compress schedules. Meanwhile, occupants’ expectations keep growing—especially as they relate to noise.
69 percent of office employees are dissatisfied with noise levels at their primary workspace. What’s the experience of noise in spaces you’ve designed?
Efficiency is important. But to meet owner and occupant expectations, it’s critical to prioritize acoustics as a key design imperative tied directly to human comfort and well-being.