All posts by Wendy Dessler

Wendy is a super connector who helps businesses find their audience online through outreach, partnerships and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized marketing plans depending on the industry and competition.

Personal Branding

Why Retention Marketing Is the Ultimate Growth Strategy

What keeps a business going is its solid base of consumers that are loyal to its products and services. Although the purpose of promoting your brand is to widen the reach of your business by acquiring new customers, focusing on the consumers that already patronize your brand is quite profitable too. This business strategy is called retention marketing, which gives special attention to an existing consumer base. 

What is Retention Marketing?

Growth in business is often perceived as the expansion of your audience. But the philosophy of retention marketing underlines the importance of building a solid connection with your existing base to make sure that you are consistently profiting off their patronage. 

While customer acquisition focuses on getting new people to buy your products, retention marketing makes sure that these new customers, together with your past buyers, come to you for their subsequent purchases. This is the reason why retention marketing is a very powerful business growth strategy for small and big companies alike.

To enhance your retention marketing plans, you can even dive into your existing audience’s intent in browsing the Internet. Referring to this search intent guide can help you understand what your consumers search for and why. By knowing what types of things they search related to your industry, you can effectively address their needs and solve their problems.

There are a lot of marketing strategies out there that will boost business growth, and retention marketing is just one of them. But it’s good for your brand to employ many different strategies to reap more benefits.

Powerful Retention Marketing Strategies to Catalyze Business Growth

Retention marketing is proven to reap profits and ROI, but not everyone’s familiar with this strategy. If you’re just hearing about retention marketing now, don’t fret! Here are a few retention marketing strategies to start you off on your journey to maximizing your loyal customer base.

1. Foster an open and approachable brand community

 

Photo courtesy of Retha Ferguson via Pexels

One of the most basic customer retention strategies is to build a brand community for your consumers. A community is a place, virtual or physical, wherein people come together because of their shared experiences and beliefs.

Having a brand community gives business owners and consumers the platform to converse with like-minded people connected by loyalty to your brand. This sense of belonging to a community will strengthen their ties to your products, which will translate into repeated sales in the long run.

 

2. Regularly ask feedback from your customers

 

Photo courtesy of Startup Stock Photos via Pexels

Another retention marketing strategy is to collect feedback from customers. Whether in the form of formal surveys or through online threads, garnering comments from consumers can help you relate with them. 

This will help you perceive why they choose your brand over others, or why they don’t. Data from this feedback will augment your overall marketing campaign assessment. Asking your market what they like or dislike about your product is one way to know how to improve your service and retain customers.

 

3. Invest in corporate social responsibility activities

 

Photo courtesy of Perry Grone via Unsplash

Corporate social responsibility is not just about staying true to your brand’s values and helping the less fortunate. It’s also a compelling reason for your customers to remain loyal to you.

A study done at the University of Valencia in Spain discussed the effects of corporate social responsibility on consumer brand loyalty. The findings indicated that customers appreciated the brand’s social awareness and these brought on positive perceptions of the brand.

 

4. Offer premium subscriptions or memberships to encourage loyalty

 

Photo courtesy of Artem Beliaikin via Pexels

Another popular retention marketing strategy is to provide subscriptions or memberships to your brand. It’s a good way to update your consumer base about new products or services.  In addition to that, provide exclusive offers in their subscription or membership to encourage them to get these promotions. 

Subscriptions and memberships don’t have to be paid. “You can produce a newsletter that

regularly delivers news and trends to your subscribers. Make sure your content is original and relevant to your customers, so they’ll be likely to maintain the subscription to your updates and retain loyalty to your business”, says Marie Fincher, a Head on Content at TrustMyPaper.

 

5. Provide generous regular discounts

 

Photo courtesy of Negative Space via Pexels

What any consumer likes the most are some discounts, promotions, and free offers.. Reward your loyal customers by providing them with generous price slashes. You can use this tactic to conduct clearance sales or to sell products that don’t usually do well with the consumers.

You can give loyalty to member discounts or seasonal discounts, depending on the business goals you want to achieve alongside customer retention. Regularly update your customers about these promos to encourage them to buy from your business.

 

6. Set yourself apart from competitors

 

Photo courtesy of Markus Spiske via Pexels

Standing out in the industry is one way to maintain customer loyalty. This doesn’t need to mean that you take jabs at your competitors through advertising. You can set yourself apart from the competition just by producing content and products that stay true to your businesses’ values and vision.

You can also do this by extending efficient customer service to your consumers. Make sure that as much as possible you address their concerns and grievances. You will foster customer loyalty when you focus on improving your consumers’ experience with your products.

 

7. Maximize customer testimonials

 

Photo courtesy of Moose Photos via Pexels

When you provide excellent customer service and your products are of high quality, you can expect positive feedback from customers. Whether in the form of product reviews or comments on your social media posts, these testimonials are invaluable.

Collect these testimonials together and publish them to let others know how much your consumers trust you. In the process, thank your customers for their kind feedback to strengthen your connection with them.

 

8. Build a learning environment for your consumers

 

Photo courtesy of Christina Morillo via Pexels

Customer retention can also be fostered around a learning environment. Provide your consumers with new and relevant content about your products and the industry. This will make you a valuable source of information for your customers.

You can also give them free how-tos and listicles to improve their skills. This will encourage them to patronize your content consistently, and in turn, purchase from your business instead of your competitors.

 

9. Take complaints seriously

 

Photo courtesy of Daria Shevtsova via Pexels

Aside from taking note of general feedback about your products, you should also be on the lookout for customer complaints. These are very important comments about your brand that should not be taken lightly. If you take these complaints seriously and address the senders immediately, you will showcase your business’s integrity.

You can avoid losing customers when you address complaints as soon as possible. Unsatisfied customers are likely to patronize another brand, so if you want to retain your audience, you should learn how to prioritize addressing their complaints instead of just underpinning the positive feedback you get.

 

10. Be transparent about mistakes

 

Photo courtesy of Suzy Hazelwood via Pexels

Finally, customers stay loyal to brands that own up to their mistakes. When you fall short of customer expectations, say you delivered unsatisfactory products or responded to complaints late, you should not hesitate to apologize. 

You’ll lose customers if you choose to ignore your mistakes. Your customers will want to hold you accountable for failing to provide good service. If you fail to responsibly address these concerns, you risk losing them.

To effectively manage any retention marketing strategy, you should first study your audience thoroughly. You can start by using data-driven strategies to collate data about the people who always purchase from your business. Here, you’ll know who your most loyal customers are, which will help you narrow down your target for your retention strategies. 

Connecting with your consumers should not stop with just the sale of your products. In the same breath, maintaining consumers should not just be about having them buy products from you again and again. Retention marketing will bolster business growth only if it’s based on a deep understanding of your customers.

You should strive to build a connection with them that will eventually turn into consumer loyalty. Loyal customers are easier to retain, and they are also more likely to recommend your business to family and friends, increasing your loyal customer base.

Digital Branding

Sale Countdown Timer Extension for Magento

Magento merchants have always been enjoying a competitive edge over their competitors when it comes to sales and profits. Thebiggest achievementslie in its well-equipped capabilities of diverse and powerful extensions enabling most of the fulfillment of the sales on products displayed on the storefronts.

The Sale Countdown Extension is a superior add-on for Magento development which takes care of how you can handle your sales aspectsduring holidays or when some exciting offers are doing rounds to increase customer engagement as well as intrigue them to purchase.

It sounds quite interesting.As you implement that on your web store, your customers can see that countdown timer bar set against the product.

Overview: Sale Countdown Timer Extension for Magento

Sales Countdown Timer powered by Bytes Technolab is a significant tool for your Magento store that helps you add a quick and fast real-time count down bar for each product intended to generate curiosity, a sense of urgency and fear of missing out inprospective customers. So, the extension tool rightly pays heed to increase your conversion and sales simultaneously.

As deals come with a specific time period, it must show limitations. Here, our sale countdown sale can be of great help to reinvent new scopes with sales during holiday or festive seasons and drive more sales.

Sale Countdown Timer Module description

The sale count down timer module is designed as a bardivided into four blocks showing counters for days, hours, minutes, and seconds. The countdown runs in reverse order to zero and keep customers hooked to grab the special deals before its ends. You can use this tool forproduct promotion and other purposes like approaching your customer to register for the webinar before the time ends. Place it on the website home page or display it on a particular product page to allow your customers to know about the availability of the product or webinar.

With this, when you design an attractive sale countdown timer extension and implement it on your store, it is quick to unleash an impact upon your customers and readily creates a response. It is easy to install and flexible to configure. Do as you like to this module and schedule its launching on any page while doing customization to the block view. You can also set a particular timer for each product line.

Shopping Cart Price Rules and Catalog Price Rules are two major platforms that work in compliance with the Countdown extension for Magento. Theytell your customers about sales countdown.

 

Features of Countdown Extension:

  • An automated countdown block works in compliance with a created rule
  • CMS, layout or widgets updates help insert block
  • Countdown block is designed for any page and product
  • A specified countdown for different customer group
  • Enable/disable sale product link in Header & Footer section
  • Enable/disable sale updates in Cart Item & Order Detail sections
  • Enable/disable sale countdownin Product View Page
  • Quick configuration of change/update sale message
  • Easy customization of countdown blocks such as the prioritization of countdown setup, defining start and end date, adding URL to countdown block, describing HTML code, and edits of timer view
  • Countdown timer scheduling ability
  • Dynamic changes of values
  • Multi-store support
  • CSS-friendly

Compatibility:

  • Magento Open Source (Community Edition): 2.1.x, 2.2.x, 2.3.x

Installation Guide:

You need to follow the path bytestechnolab/module-sale-countdown.

Now, use the following commands in Magento 2 root folder.

php bin/magentosetup:upgrade>php bin/magentosetup:di:compile>php bin/magentosetup:static-content:deploy

 

After that, you need to run the following commands in Magento 2 Root folder

Admin must update bytestechnolab/module-sale-countdown.

php bin/magentosetup:upgrade>php bin/magentosetup:di:compile>

php bin/magentosetup:static-content:deploy

 

Steps to implementing Sale Countdown Timer Extension

Admin must follow the following commands to open the configuration page,

From the dropdown menu of Sale Countdown in the Magento Dashboard, you can access to this.

Sale Countdown > Configuration > List of options

Figure 1 Sale Countdown Configuration Page

    

Now, from the list of menus, you can configure all the settings to make it functional.

List of configuration you can do,

  • Module Enable/Disable
  • Configure customer group
  • List page Enable/Disable
  • Product view page Enable/Disable
  • Background color configuration and more

Figure 2 Configuration Lists

Product Setup as Sale Product

In the catalog section, click Add Attribute and add necessary sale product updates for the countdown.

Here, you can update or customize different attributes in Sell Countdown option by start time, sale end date, and discount type.

Figure 1 Sale Product Page

Product List Page

Configure your product list page with sale countdown timer block.

Figure 2 Product List Page

Product View Page

Set Sale Counter Timer in Product view page.

Figure 3Product view page

Cart Page

Display the sale countdown timer in the cart page too.

Figure 4Shopping cart page

Sale Product Link

Insert Sale Countdown timer in the sale product page.

Figure 5 Sale product link

Summing up

This easy and flexible sale countdown timer extension has been designed by Bytes Technolab, a certified Magento development company with robust power at the core of its foundation to transform your online business. Irrespective of a particular extension need or diverse shopping development needs, we can assure you ofhigh performance and fully-functional Magento web store development for your business. Connect with us today.

 

Digital BrandingPersonal Branding

6 Things To Consider When Making Your Own Brand

Creating your own brand when building a business is essential to its overall success. A recognized loved and eye-catching brand will help you stand out from the crowd and become relevant amongst your target audience. When generating your brand it is of the utmost importance to ensure that you both have your customers in mind as well as being able to illustrate your business’s brand clearly and effectively. If you are competing in the same field or niche as other more established brands, setting yourself apart from the rest is vital. It is the number one killer to the impact you make on the market if you appear as just the same run of the mill brand. Identifying what makes your brand unique and using that to your advantage will benefit you and your business exponentially. The creation of an incredible brand will allow you to attract potential customers effortlessly while establishing a reputation and relevancy amongst your demographic. Successful branding is also imperative to presenting your clientele with a high standard experience from the get-go and set yourself up for making a great impression from the very first interaction with your business. 

This article will provide you with a detailed list of incredible advice and insights to give you the confidence you need towards successfully creating your brand. Arming yourself with as much knowledge and understanding as possible is essential to effectively achieve your goals.
Here are 6 Things To Consider When Making Your Own Brand:

1. Create An Eye-Catching Logo

The first element to consider when establishing your brand and type of experience you want to get across quickly to your audience is creating eye-catching Logos Brisbane. Do not be afraid to think outside the box and let your personality shine through when generating your logo. This will be your identifier when customers interact with your brand. This will be the first, stand out feature of your business and it is essential to ensure you are creating one that is noticeable, recognizable, and aligns with your brand’s voice. 

2. Establish Your Brand’s Vision

Establishing your brand’s vision is another vital element in creating your overall brand. How do you want your brand to be perceived by potential customers? Crafting a clear vision about what your brand is passionate about and what you can provide your customers with that others can not. If you believe in your business and what you are all about, the likelihood of your target market following suit and believing in your vision and brand, skyrockets. 

3. Determine Your Brand’s Voice

Along with establishing your brand’s vision is it imperative that you determine your brand’s voice. Do you want to communicate in a professional manner, more casual, friendly and inviting, technical, conversational, etc? There are so many ways you are able to get your message across and present your brand and this is important to determine an action from the get-go to maintain your brand’s consistency. 

4. Consistency

This brings us to our next important element to consider when building your own brand – consistency! Consistency is key when it comes to creating a solid brand that customers can rely on. Once you have made up your mind when it comes to how your brand sounds, is viewed, and captures its audience it is important to follow through and align your brand’s ‘feel’ consistently across the board. When your business comes across as though it is all over the place and your communication style does not align with your brand type, it can present as confusing and noncohesive. Consistency provides a level of comfort and professionalism to your demographic. 

5. Research Competitors

Unless no one else in the entire world provides anything similar to the products or services you are offering it is essential to your success to ensure you research your direct and indirect competitors. Although standing out and being unique is vital it is also extremely beneficial to see how other successful brands are dominating the market to provide a level of guidance. 

6. Identify Demographic

One of the most important initial steps of building a successful brand is to identify your target market, audience and demographics. This will help you greatly in achieving the above-stated objectives and align your brand’s attractiveness to your potential customers. This will also help you establish your brand’s logo, voice, and overall experience.

About the author

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time, she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

Legal BrandingPersonal Branding

Check Out The Top Grill Covers Of 2020 Before Finalizing Your Decision

You have worked really hard to set a budget and finally purchase the finest grill of your choice. But, that is not the end of story. Once you are done with the grill, it is time for the covers to go with it. As a grill is one big investment, you can’t simply get any cover for it or just leave it un-guard when not in use. Well, for the best grill covers, thorough research is a must. Just run down through all the cover manufacturing companies and come across the best one that seems to be attracting you the most. Listed below are the top covers for your grill in 2020. Go through all the available options before making the final call covered.

The Abba Patio Grill cover outdoor

The Abba Patio is a decent outdoor cover for your grill, available within a reasonable rate. It comes with higher quality built with the help of premium fabric. The item remains fairly large and it just measures at 53 inches right in its length and 45 inches in height, which can easily fit the standard grills with ease. Just to make the item a little bit resilient, it is manufactured using polyester material, known to be fore-resistant. It can further resist mold formation. Just use a wet wipe to clean the item. As the fabric is quite thin, it can be folded into small parts very easily and can be stored anywhere.

Kingkong 7553 / 7107 grill cover

Whether you are looking for the Kingkong 7553 or the 7107 option, both are known for their desirable strength and long lasting option. These covers are just perfect for Weber Genesis E and S Series grill. Known for their high quality, these covers are practically made out of vinyl to make the item water resistant. It is also UV and crack-resistant and will safeguard your grill from those harsh weather conditions.

Waterproof grill cover from Sun Patio

Sun Patio is the perfect example of BBQ or grill cover manufacturer, known to present some of the waterproof and heavy duty items. It can cover 65 inches of item, making it a perfect cover for outdoor gas grill. The item happens to be fade resistant as well. So, even after placing the cover under the sun for long hours, the color will remain intact and won’t fade.

FadeSafe Grill Cover

If you are looking for a cover with nice built and can fit sizes up to 58 inches, then FadeSafe Grill Cover is the one for you to watch out for. The best part is its lifetime warranty from the maker! So, if anything happens, the experts are there to cover it for you. It is made using the fade resistant dyed fabric from Montlake, for enhancing durability.

Apart from the options mentioned above, you have some other items under the grill cover right now. Those are BBQ grill cover from Unicook, Texas gas grill cover, and more. Always check out the available options before making the final call.

Sketch the essential thought of the Cover:

Make a point to just picture out the state of gas or charcoal barbecue first. Despite the fact that you are probably going to gauge the measurements later, getting a fundamental barbecue picture will assist you with going over the correct size, alongside its state. 

  • You can additionally quantify the tallness of the flame broil directly from top to ground in its inches, which will incorporate the stature of the stack for the smoker-type barbecue. 
  • Now, by holding the tape, begin to quantify only one size from the back of the flame broil to front handle and that is your width you have to center at. 
  • Don’t neglect to quantify the length from edge of one side to another, which will incorporate the side burners and the racks also, assuming any. 
  • Now, the time has come to search for fronts of a similar size or only an inch or two bigger than the component of your flame broil. 
  • It is presently time to look at the representation of the bundle, just to guarantee that the size of the cover matches that of your barbecue. For the flame broils with burners or retires on the two sides, the cover will be fit as a fiddle.
Legal BrandingPersonal Branding

5 Ways Fitness Businesses Can Benefit From Using Chatbots

One way fitness companies can improve their business is by communicating with customers online. Here is how these businesses can benefit from using chatbots.

67% of customers have gotten support from a chatbot over the past 12 months. Is your fitness business missing out?

Running your own fitness studio can be tough, but what if there was a way to increase your clientele and also help them reach their exercise goals faster? Thanks to the benefit of using chatbots, you can.

Read on to learn the top five ways that chatbots can help your business, and why you should get started today.

1. Improve Your Customer Service

With the help of chatbots, you can improve customer support by replying to customers instantly. Chatbots reply as soon as a client sends you a message, even out of hours.

Do clients frequently have questions about their membership plans, need to cancel a class, or need to make a change to their account? Instead of having to call or email, they can get customer service right away, with the help of chatbots.

2. Reach More Clients At Once

It would be great to train many clients as well, but your personal trainers only have so much time in the day. What if you could train hundreds of clients as well, taking into account their weight, BMI, and background?

With chatbots, you can. Instead of limiting your reach to a handful of clients, you can scale your reach and help hundreds of clients at the same time.

Create workouts and nutrition suggestions, based on their personal data, allowing your clients access to fitness services easily.

3. It’s Convenient

One of the important chatbot features is that they work on the platforms your clients are already using. This includes Facebook Messenger, WhatsApp, and Slack.

There’s no need to download additional apps, taking up space on your phone, when chatbots work perfectly with the platforms you’re already using.

4. Keep Clients Motivated

We can all struggle from time to time with motivation, especially when it comes to working out. Chatbots are great for providing daily motivation and encouragement.

Clients can ask the chatbot for motivation whenever they need it. Not only that, but chatbots can provide accountability, acting as virtual workout buddies.

Chatbots speak in a warm, conversational manner as if you were speaking to a friend or coach.

To help your clients achieve their goals, create a schedule template of workouts that they can do with their chatbot.

5. Help Clients Any Time of the Day

You likely run your fitness business to set hours, but what if clients have questions or need advice when you’re not online or in the office? Or, what if you have clients across multiple time zones?

Chatbots work 24/7 and aren’t limited to business hours. Your clients will love the peace of mind of knowing they can get support anytime they need it, such as before an early morning run or late-night workout.

Can Your Fitness Business Benefit From Using Chatbots?

Now that you have a better understanding, do you think your business can benefit from using chatbots?

For most fitness businesses, the answer is yes! They can help you help your customers in a whole new way, increasing client satisfaction and minimizing your administration.

Get started with chatbots today and start enjoying the advantages they can bring.

Was this helpful? If so, please read through some of our other content.

Digital Branding

How YouTubers Are Saying No to Advertising in 2020 by Using Snugg

The Truth: Subscribers watch your YouTube channel for you, not for ads.

In 2020 brand authenticity is king. With 1 out of 3 people using ad blockers it’s incredible to think that influencers would still trade their brand image for pennies on the dollar using outdated business models. 

But let’s be fair, it’s not their fault and YouTubers aren’t alone. Influencers from every platform accept that it’s ok to interrupt their content with commercials and some even push sponsorships that run the risk of damaging brand authenticity. 

YouTube influencers put a ton of work into their channels and want to create deep lasting impressions with their subscribers. In an ideal world, an influencer would be empowered to quit their day job, focus on growing their channel and build a lifestyle centered around being their most true and authentic self. 

“Moving away from advertising and towards authentic human connection”

Influencers are moving away from advertising and towards authentic human connection. YouTubers adopting this new strategy not only see an increase in their brand image but in revenue potential.

Snugg is a unique platform that is defining the future of authentic connection by offering new ways for YouTubers to monetize their network. Like a backstage pass to their YouTube channel, influencers direct subscribers to their Snugg page where they can interact in a much more personal way. 

Snugg’s most popular feature is paid video chat which allows subscribers to schedule one on one video calls. 

“After the call is over the influencer gets the funds deposited in their Snugg account”

Influencers set topics they’re willing to discuss and set the price of each call. Everything is handled through Snugg’s application so there’s no need to give out a phone number or Skype ID. After the call is over the influencer’s funds are deposited in their Snugg account and subscribers can choose to leave a donation or setup a new call. Influencers control the session from start to finish and have the power to end the call at any time. The platform is free for influencers and Snugg takes a 7% cut of whatever the influencer charges. 

Lindsay Johnson, LiJo on YouTube, is a co-founder of Snugg and has about 10,000 subscribers. She describes Snugg like a “backstage pass” for your YouTube channel and a way to offer deep human connection that subscribers crave. 

“YouTube should be used to bring people closer together,” Lindsay said, “it’s great when influencers find a sponsor that aligns with their brand but they shouldn’t be pressured into using advertising to keep their channel alive when they have subscribers waiting for the opportunity to talk with them.”

“Snugg influencers can grow their channel faster and make 3 times more”

YouTube advertising has been a tiny stream of revenue at a huge brand cost for a long time. With platforms like Snugg, influencers can grow their channel faster and make 3 times more a month from video chat as opposed to advertising.

Before releasing Snugg, Lindsay wanted to test the concept on her own channel. 

“I posted the link on one of my videos to see what would happen. I immediately had 10 calls booked. I had a moment where I was like, holy crap. It’s working. Then being on the calls… It was like we already knew each other.” 

Lindsay reports that, of the first ten calls, three of her subscribers rebooked as soon as the call was over. 

“I’m amazed. I knew a certain percentage of my subscribers would book with me but in no way did I expect it to take off like this.” 

“We’re experiencing the next big wave in entrepreneurship”

Snugg’s goal is to help Youtube Influencers quit their day jobs and make a living by being their most true authentic selves. The company’s mission states: “Everyone should be able to make a living by offering true value to others without expense to their brand. We’re experiencing the next big wave in entrepreneurship and we want to empower future generations to lead us into a more honest, authentic world.” 

Snugg plans to roll out a suite of features that encourage deep personal connection while allowing influencers to centralize their brand into one simple page. 

“A lot of YouTubers feel stuck right now and have no idea how to support their channel,” Lindsay said, “I want influencers to know they can take control of their brand and make a living just by being themselves.” 

If you’re interested in learning more check out Snugg or book a call with Lindsay to talk one on one.

Digital Branding

A Brief Introduction about Dedicated VPN and its Benefits for Businesses

E-Commerce businesses thrive all around the world as in the digital age; most people find it easy to find everything they need in cyberspace. The basic reason for this concern is the convenience through which anyone can find whatever he is looking for on the world wide web. Companies like Amazon and eBay are world-renowned in offering millions of products and services to the customers. And that’s where they have to deal with lots of problems.

Millions of customers are logged in simultaneously on amazon.com and also its other portals in other countries of the world. Managing every customer is not an easy feat by any means, and the requirement for big businesses is immense in this concern. For small businesses and startups, they need mechanisms, process, or service through which they can deal with their customers in a secure way. VPN is one of the services which I would like to discuss in detail now.

VPN Services

While VPN is not that beneficial to the end-users, for companies dealing with their branch offices and remote teams, this is a vital aspect. Even when everything is a smooth sail, VPN can be very effective. But in the current scenario, when every company relies on remote teams and employees working from home, coming up with a virtual private network to connect with them is an absolute necessity.

Although encryption is not an inherent part of VPN, it is a common feature and the one which serves as an important one. VPN is established through an encrypted layered tunneling protocol. VPN users use authentication methods like User ID/Passwords and certificates to log in to the virtual networks. This is very important as the encryption and requirement of a password for certificates is what makes these networks fully secure and reliable to use.

You can get free VPNs too from any service provider online, but in this way, you will compromise your data and security of your employee’s information too. That’s why dedicated business VPN is recommended by experts in this field.

Let me first describe what a dedicated server is, and then I will offer you a brief introduction to the VPN.

Dedicated and Shared Servers

Dedicated servers are your own personal server where only your data is saved. A company leases an entire server not shared with anyone else. In shared hosting, your data is stored with a host of other data from different companies or even individuals. Although you can get shared servers on dirt-cheap rates, your data can be severely compromised and even can be difficult to retrieve even at a time when you need it the most.

Any company or business has Full control over the service, how they handle it, and 99.9% uptime is guaranteed. Dedicated servers are not that expensive if you will see the long-term benefits of it. You can choose the type of hardware and software according to your preferences. On the other hand, with the shared server, you will be pressed for choice as it is not much you can choose when it comes to all the configuration related to the service.

Dedicated VPN

Just like dedicated servers, dedicated VPN is also getting the attention of businesses worldwide. As we have already discussed the use of service, even in normal circumstances, the current scenario surely commands exceptional and unique solutions. And a dedicated VPN is one of them as there are many features and facilities that businesses can get by incorporating such a service.

For businesses across the globe, VPN is one of the most secure ways of dealing with remote teams and customers. With a dedicated VPN, it goes one step further so that there is an extra layer of security with complete dedication offered to the businesses. The bandwidth and connectivity issues are one of the most important aspects of this consent, so that businesses go for a dedicated VPN rather than a simple one, for free.

Bandwidth

Bandwidth simply refers to the Data transfer rate as it is an important factor when the transfer of data over the network is measured.  By using a VPN, the data rate slows down, very minutely, but enough to make it recognizable. A regular occurrence of this factor can hurt businesses, as in peak time, the data transfer rate will be lower substantially. That’s why maximum bandwidth is required to make sure that no impact is borne by the company or businesses.

Connectivity

Connectivity is concerned with the physical network, and the ISP as the bandwidth can be compromised if the connectivity is not at its optimum. For dedicated VPN, both the bandwidth and the connectivity are very crucial because even small apps in the quality of these two can hurt the productivity of the dedicated servers and VPN too.

When the return on investment is accounted for over a long period of time, a dedicated VPN will fare much better as against a normal VPN. While a free VPN will cost you nothing, but even using it for more than 20 people, the performance will be hampered. Because you haven’t paid anything for the VPN, you can’t really complain to the service provider, and that can hurt your business very quickly.

Apart from many other benefits, dedicated servers offer high performance and security that are the hallmark of any professional service. Businesses around the world also rely on their email service as well because much correspondence with their customers is done through email, including the verification of orders and other important and sensitive data.

That’s why the stability of email service is also important. A dedicated server can do the trick for businesses. And as discussed before, businesses have total control over the physical in software configuration of the service.

Final Word

The use of a dedicated VPN for business is a decision that can work for them in the long-term. With the current situation in mind, companies need to think about the security and the stability factor while conducting business online, and a dedicated VPN will offer them every chance to succeed without thinking about effects.

If you want to know more about any of the aspects mentioned in this blog or if you want to offer your valuable feedback for this blog, you are welcome. Please use the comments section below in this regard.

Digital BrandingSaaS Branding

The Future of Email Marketing and Marketing Automation 2020

Email marketing has maintained its place as being one of the most effective marketing channels in terms of both return on investment (ROI) and customer response rates.  However, today’s email marketing differs vastly from what has practiced even a year or two ago. 

Recent studies have shown that email marketing generates over 174% more conversions than marketing campaigns on social media, and far more than that when compared to radio or television marketing. When a potential customer submits their email address to gain access to content, such as a free report, online seminar, video, or other media, over 60%  are open to finding out more about what you are offering via email than any other way. 

Personalization is the Key

Starting the personalization of content early in the first phases of initial contact can help you lead customers through the sales funnel much faster than other methods. The reason for this is that when someone opts in by giving you their email address, today’s email marketing tools like Aweber, Drip, ConvetKit and ActiveCampaign allows you to:: 

  • Completely customize their experience by finding out their needs and preferences in a welcome email. 
  • Stay in close touch with your customers by keeping track of past purchases and finding out their future needs by asking for feedback. 
  • Target quality marketing messages to your subscribers that is both simple and direct.
  • Send them special offers that allow your customers to download related content or inform them of important upcoming events. 

Half of all email marketing sales happen after the potential customer by the fifth contact.  Rather than giving up after no response by the second, third, or fourth email, a follow-up extension added to your web browser will keep sending out emails until you get a response.

Once they respond, you can customize the tool to help you keep track of all of your customers at the appropriate times by sending out highly targeted emails that are precisely customized and tailored to their needs.   

This will allow your marketing and sales teams to make personalized notes and keep track of important days to the customer, such as birthdays, or the anniversary of their initial sign up.  This touch further builds trust and encourages the switch from general communication to client relationship. Follow-ups by email allow you to provide customers with something even more specific that targets both their interests and can offer additional or related products for items they have already purchased from you in the past.  

Some follow up tools will also allow you to create email rules that will show what software programs your customer uses to open up the files you send to them. 

Mobile is the Way to Go

According to the latest data, more than half of users access their email on a smartphone or handheld device than those using a desktop or laptop computer. Making your content accessible and formatted with mobile users in mind puts you well ahead in terms of Google rankings.  

Smart devices, particularly those that allow users to search for information by voice command, are making content more user-accessible.  By the end of 2022,  industry experts believe that most homes in the U.S. (over 55%) will have either a mobile or home device that allows them to find what they are looking for through using their voice. 

Make Your Email Marketing Campaign Interactive

More customers are likely to be engaged if you send emails that encourage feedback. By sending out a survey or a questionnaire that encourages open-ended communication from them can provide valuable information that can help both your marketing and sales team more clearly understand and identify what the customer’s wants and needs are.

Artificial intelligence makes it much easier to create interactive email campaigns. Contrary to what some may think at the mere mention of artificial intelligence or AI, making use of machine learning technology can end up being a very useful tool for email marketing.  AI can provide an excellent ROI, which can save your sales team time and effort in generating qualified leads and sales and increase your company’s profits. 

Integrating Email Marketing With Social Media

In 2020 most successful businesses know that it’s essential to conduct their marketing campaigns both in email and on social media to increase their customer response rates. By allowing customers to find you and the products and solutions that you offer both in email and on social media platforms, you can provide them with content that they will want to follow and interact with. 

Whether your business is B2C or B2B, it’s more than likely that your potential customers will have a Facebook, Twitter,  LinkedIn, or an Instagram account.  Approximately 44% of the world’s population is online, and they are making use of social media and email to connect with friends, family, and business colleagues.

Today, more and more users are technologically proficient and are looking for specific answers to their questions or how to solve a specific problem and they want it in real-time. By using a multi-platform approach, you will also provide valuable information to your sales team that can help them point to useful content and place products in front of customers that make it easy for them to respond and closer to a buying decision.  

Social media users will interact not only with you but also with other users to learn what their opinions and experiences are. Direct interaction with customers that answers their specific questions is not only one of the best ways to them, but to show to them and others who are reading the interaction the value that your company places on its customers and their overall experience.

Even with all the advances of AI, social media, and personalization tools, in 2020, email campaigns are constantly changing. To avoid being left behind by the competition, today’s businesses must keep a careful eye on the trends and use the technology to be better able to keep pace with their customer’s needs.

About the author

Micheal Habiger is an experienced content writer and marketer with 6 years of experience. Currently a senior marketing specialist at FollowUpFred.

Digital BrandingLegal Branding

How to Start Earning Extra Money Online in 2020

2020 has been a challenging year for many, and some have found themselves without work. Whether you need to make extra money for some luxuries or to pay the bills, we have come up with the best way to do it.

Strengths and Skills

The first thing that you should do is take an inventory of your strengths and any skills that you have and write these down on paper. People who are looking to make extra money make the mistake of charging onto the web and looking at opportunities at random, hoping to find that magic wand of instant riches.

We need to be clear here. There’s no instant fix, and making money online requires effort and time. So if you jot down your skillset, it will be a lot easier to find the right way for you to make some money.

For example, if you have solid organizational and admin skills, then you might consider opportunities such as a virtual assistant or data capturer. If you’re an expert in coding, then perhaps you’ll want to look at app development. You can always start any course from scratch. There’s something for everyone, so don’t give up.

Preferences and Pet Hates

Next, make a shortlist of things that you would like to do and others that you really dislike the idea of. It’s a good idea to think about what you don’t enjoy as you’ll be putting time and effort into making money, and you don’t want to get stuck doing something you hate.

Like using the phone? Consider a remote call center position. Enjoy being creative? Then logo design might be your thing.

Opportunities for the Taking

Once you have made the two lists above, start searching for openings. With your list in hand, you can quickly see what would work for you and what wouldn’t, saving you time. Opportunities for making money online are vast but are usually divided into set categories.

You’ll find network marketing, direct sales, virtual assistant and typing work, call center work, writing, drop-shipping, and call center positions. Most writing positions, like blogging, can be 100% online. Other opportunities, such as network marketing, might consist of both online and offline work. Choose what fits you best.

Contact the company advertising the opportunity and make sure to get all the details you need to get started. Once you’ve found something that fits you, apply for the job and put in the daily effort to grow. 

Don’t Forget the Branding

Whether you have decided to become a virtual assistant or write for a magazine, remember that you have a brand. You are your brand, and you need to make sure that you put yourself forward in the best possible light. Create a personal blog page with all your details and skills, set out in an organized manner.

Here you can include things such as your area of expertise, your values, and your passions. It’s not so much a resume as it is an opportunity to present yourself as a whole. This will create an image for you and, ultimately, a brand you can build on. When applying for new projects or even a job, you can use your personal blog for marketing yourself and your strengths to prospective clients. 

Final Thoughts

Don’t get yourself down if you can’t find something to help you make money online straight away. Instead, take your time to find the right company and opportunity. There are many false promises and claims out there, so do it right. Remember, it takes time and effort to make money online or offline. By following these steps, you should find something suitable for you to work from home every day of the year.

MoneyMow is a blog about Carl and his family’s journey towards financial independence and retiring early at age 33. He writes about saving money, making money, and investing with the purpose of living a more free and happy life.

Digital Branding

How to Set Up Industrial Cellular Routers

Industrial router is used for long-distance interactive transmission of big data, and can adapt to various harsh environments such as high temperature. It provides reliable networking and secure communication for unattended system. Around us, industrial routers are used everywhere, including remote video monitoring, WiFi in buses, vending machines, etc.

What Is an Industrial Cellular Router?

An Industrial Cellular Router is essentially built for the purpose of providing internet access and network connectivity through different cellular gateways and channels. Data can be easily regulated and communicated between local networks sans wires and cables. Industrial cellular routers have a rugged build that makes it incredibly appropriate to be used under demanding and challenging circumstances.

Hardware Installation of an Industrial Cellular Router

The steps for installing an industrial cellular router are as follows:

  • All the contents, accessories, and supplies that are required to install an industrial cellular router must be verified and checked for damage.
  • The environmental requirements such as the required power input, power consumption, the operating temperature, and other such factors must be considered prior to the installation.
  • The first set is to install the sim cards in the provided sim card slots on the router.
  • Then, the router must be connected to the external antenna, which should be in the required frequency range.
  • The router should be grounded to mitigate the possibility of any unnecessary noise.
  • Then, it is important to mount the router on a horizontal surface or secure it on a wall.
  • Lastly, before supplying power, the router must be connected to a personal computer via an ethernet cable.

Configuration of an Industrial Cellular Router

After connecting the router to the personal computer, a smooth and coherent configuration is essential for the proper functioning of the router.

  • The process of configuration can be initiated through any suitable web browser with an easy-to-use interface for configuration such as Firefox or Chrome.
  • The IP address of the personal computer must be obtained, which should have the same subnet as the router.
  • Before configuring the router, it is important to log into it through the web browser, in order to configure or modify any changes.
  • The cellular must be configured according to the required parameters by the user.
  • The cellular connection will be up and running once it is able to obtain the correct and required IP.

R300 LTE Industrial IoT Gateway Router

Robustel Industrial Dual SIM Cellular VPN Router (R3000) is equipped to provide connectivity for Machine to Machine(M2M) applications. M2M applications are capable of performing functions and communicating between devices, without any human interference or manual assistance.

  • It supports Internet Protocol version 6 (IPv6), which is one of the latest and planned versions for the sharing of data in a network.
  • This router can be maintained and managed via the web, Robustel Cloud Manager Services(RCMS), Simple Network Management Protocol(SNMP), and Command Line Interface(CLI).
  • It has a smart, robust, and sturdy design, as well as a rugged interface that makes it highly suitable to operate even under extreme and harsh conditions.

About Robustel

Providing standardized and quality solutions to markets with IoT and M2M applications and technologies, Robustel aims on providing high-quality, maximum result-yielding products and services.

Some of their award-winning products manufactured by them include industrial cellular routers, industrial IoT gateway, wireless modems, cloud software, modular EDGE IoT gateway, outdoor routers, accessories, and more. They provide quality solutions that can cater to markets, comprising industrial automation, utility services, healthcare services, transportation, smart cities, retail and vending, primary industries, energy infrastructures, and more.

They are committed to providing easy, secure, and cost-effective access to internet services and connectivity across the world.