With online shopping booming, there have never been so many online stores available. Whether you’re looking to buy a new outfit, health and beauty products, Christmas gifts, electronics, novelty items, or even things for your pet, you can guarantee that you’ll find a range of options to choose from online.
For anybody who is considering going into business with an e-commerce store, the growing popularity of online shopping can only be a good thing.
However, the biggest drawback is that standing out from your competition has become more difficult than ever before.
So, we’ve put together some top tips to help you ensure that your e-commerce store is grabbing attention for all the right reasons.
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Tip #1. Quirky Labels
When you order something online, you’re usually more interested in your product arriving rather than whatever the store has sent you in terms of flyers and other advertisements.
But, as an e-commerce owner, there are several things that you might want to consider doing for your customers to change this.
For example, printing quirky and unusual labels for your parcels using Dymo Shipping Labels from Label City can be a good way to make them sit back and notice. Or, why not send them a small free gift as a token of your thanks?
Tip #2. Offer Something Different
With most e-commerce stores operating in much the same ways as each other, one of the best ways to stand out from the crowd in online business is to offer something different to your target audience.
For example, ASOS have recently achieved this fantastically, offering the never before seen option to buy now and pay later through Klarma, without the need for customers to borrow money. Previously, any ‘buy now and pay later’ options would require the customer to open a store card or borrow credit.
Think about things that are missing from the market and what you can offer your customers that nobody else does.
Tip #3. Go the Extra Mile
When you’re buying items in-store, customer service is easy – all you need to do is visit the customer service desk or information point and ask the assistants for help.
However, when shopping online, getting good customer service isn’t always so simple. As an e-commerce store owner, it’s down to you to understand the importance of good customer service and go the extra mile for your customers.
Whether it’s offering a live chat service twenty-four hours a day, having a member of staff manning social media at all times to send replies, or offering a generous return policy, putting your customers first is a sure-fire way to ensure that your company stands out.
Tip #4. Offer Great Deals
Lastly, bear in mind that many people who shop online do so because it’s cheaper and there’s more chance of them bagging a fantastic deal.
So, wherever possible, make sure that you are offering exclusive deals to your customers that they wouldn’t be able to find anywhere else.
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