Results for: business website

7 PPC Strategies to Use In Your Campaign For 2019

Steven on September 9, 2019

Are you searching for the effective Paid-Per-Click (PPC) tips and tricks for a successful paid campaign? I know how tough it is trying to achieve goals from your paid campaigns, but sometimes, it ends up in you paying more than actually accomplishing goals.

But as long as you learn the right techniques and tips to tweak your PPC and paid campaigns, you can begin getting the results you need in time. The question is: HOW?

I’ll be sharing you all of the secrets on how to improve your paid campaigns for ads on different platforms and social media networks. Not to worry, these tips are easy to do known to show effectively WITHOUT much of the competition using it.

So read on for the best PPC strategies you can use for your campaigns this 2019 to maximize its impact!

Seven Best PPC Strategies for Better Campaigns

To help get your website up and running for the world (or your target audience) to see, follow these tips for better PPC metrics:

1. Remarket Long-Tail Keywords

One of the secrets to online outreach is remarketing. We all know repeat customers are more valuable. That’s why you should consider remarketing using long-tail keyword queries. Use all remarketing platforms, doing this through creating lists of retargeting users for every ad group subject with a UTM parameter.

You can also try using lookalikes, which has you target the same target audiences, which doesn’t only advertise your ads to repeat customers. It extends remarketing to an entirely new group for even more potential clients!

2. Reverse Engineer the Conversion Funnel

Many online marketers say that they save clicks for users to convert quicker. The faster you can get visitors through your funnel, then the more of a chance you convert and get a sale!

However, increasing the time to engage people with your ads can also do the same. Do these by reverse engineering your conversion funnel to see if it works. You can try adding a little extra, such as an interactive preview of your products or a demo to entice people to purchase your product or service.

3. Use An Inverted Unicorn Tactic

Regular ad targeting casts a narrow net, maximizing your engagement rates. This is a type of targeting to bring in specific demographics or niches.

You can try the Inverted Unicorn, which includes two unrelated interests when targeting your target audiences. As a result, you get more actual targets interested in what you have to offer.

You can also use these “unrelated” interests to customize ads, adding even more dimensions to campaigns and having them stand out, looking more compelling to others. Plus, these ads cost less because of higher engagement rates.

4. Go For Messenger Marketing

While people might focus more on landing pages and the Facebook News Feed, Messenger marketing is actually as effective. It might even be more effective, seen to be up to 80 times better compared to the News Feed or email.

When blasting out announcements on Messenger, you can see up to 80% open rates within the first hour. It’s worth trying out a Messenger blast to see if it works well for your target audience.

5. Use Advertising Slush Funds

Typically, advertisers and marketers have a monthly budget allocated for PPC and advertisements. This is because they have scheduled ads and monitor the way these ads perform. It’s a common approach, however, it may be limiting and won’t allow reacting to trends.

But when using advertising slush funds, you can create ads if a viral trend comes by. So if you’re extremely sure that your ad is effective, then consider using funds to run such ads. This method can allow you to maximize your ad campaign results.

6. Switch Off the Audience Network With Facebook Ads

I recommend that you switch off your Audience Network on Facebook Ads, which eliminated around 90% of click fraud from sketchier websites. You can see these on the Display Network on Google AdWords or Facebook.

When using the Google Display Network, say NO when they ask for managed placements. It excludes websites from reports and also gets rid of unwanted clicks from Facebook Ads, saving you money in the long run.

7. Create and Advertise Your Off-Topic Content For Building Brand Bias

New visits have a low brand affinity, with repeat visitors having a better brand connection. That’s why it’s best to remarket, targeting the people familiar with your business. Dedicate about 20% of your resources into making off-topic content. This gives people more brand affinity and value for them.

Wrapping It Up

PPC is one of the effective ways to help get your webpages seen by the right people. As long as you do it right, you can achieve even more goals and continue forward with achieving your goals. If you don’t have the time to put in all your effort for such campaigns, you can get companies like Joel House Search Media to guide you.

I hope this article on the best PPC strategies helped you out! So start looking into any of these PPC strategies for your next campaign now.

If you have any questions or want to share your own PPC tips, then comment below. All your thoughts are much appreciated!

Digital Branding

4 Uses Of Virtual Reality Technology in Digital Marketing

Steven on August 30, 2019

The term Virtual Reality can easily be explained by defining the words, Virtual and Reality, together. A reality that is not real seems quite an oxymoron but is not! Using the computer software to create a simulated environment that the user believes in as if it’s the “actual” one is the main idea behind introducing the virtual reality technology. Two of the five senses, Sight and Sound, are used to get an experience of a virtually real environment. Works are underway to introduce and use the third sense, Touch. The feeling of Touch will help visually impaired people get an understanding of the world they are surrounded by.

Virtual Reality vs Augmented Reality

Virtual Reality and Augmented Reality are alike in a way and different in many others. The Augmented Reality does not provide you with a whole new experience but adds into what you are already experiencing. Augmented Reality presents the user with an artificial component to experience without having to isolate himself from the real world. A very famous game that got the real hype recently, Pokemon Go, is the best example of an Augmented Reality experience.

In contrast, Virtual Reality is all about creating and presenting a totally artificial environment to the user to experience a situation he wishes to be in. Virtual Reality helps people to get an experience they usually cannot under their typical surroundings. With the aid of this technology, you can explore beaches or mountains sitting on your couch at home or conduct urgent office meetings while being at a resort with your family.

VR in Digital Marketing

We have gathered for you four ways where Virtual Reality Technology development helps you market your business.

Captivating User Experience

The times are moving forward, a new technological product is being introduced with every passing minute. Old marketing techniques are becoming irrelevant or less working in this technologically modernized world. Digital Marketers are now taking the help of Virtual Reality Technology. It helps their potential client, and the user gets the 3-D learning experience of the services offered to them. Create websites that are aesthetic and use new techniques to engage your user.

Building Client Relationships

Giving out a VR application for your product or the services you are delivering helps your clients get connected to you. You need to update these regularly to build successful relationships with your clients. Remember you want the client to reach for you, you should not pursue your client but let him ring you for your services.

Mobile Applications that employ Virtual Reality Technology proves to be helpful in expanding your business. A user uses these applications and gets an in-depth view of what services you are offering and how can he employ those.

Stand Out of The Crowd

Several brands are out there conducting a mass-campaign for their brand awareness utilizing various tactics and technique. Therefore, only new and unique ideas for promoting your business would prove fruitful. Using Virtual Reality technology to market your business would not only help you stand out from the crowd but also create your individuality within your competitors. Check out the Unique out of the box services of the Html Pro Top Digital Agency in NY.

You can help your potential client or the user get the visual analysis of the prototype of the product. It is easy to get feedback and increase the ratings of your brand.

Create Engaging Campaigns

To attract user attention, you need to create aesthetically, pleasing digital marketing campaigns. Virtual Reality can help you with your brand awareness by creating an experience that can help the user get an insight into what you are offering.

Virtual Reality Technology sure has provided humans with the ease and the entertainment together in one. With every tick of the clock, the VR experts are coming up with brand new innovative ideas to implement, and nothing is stopping them down. VR may be another further progress in the technological world, but it is also here to stay for long.

Digital Branding

7 search engine optimisation best practices in 2019

Steven on August 29, 2019

Whether you’re new to online marketing or a well-seasoned veteran, you know that finding the best SEO strategies can be somewhat overwhelming. Experts are always sharing new tips and tricks that business owners should focus on. Also, Google has 200 factors that they consider when ranking a website and its algorithm is always changing. This is enough to make your head spin.

But what if there was a way that you could ensure that your website achieves high rankings without having to be an SEO guru or a Google developer? Well, there is. Instead of chasing down all of the latest tactics, simply put most of your focus on best practices. Below are 7 search engine optimization best practices that you should follow in 2019.

1. Focus On Speed

There are a lot of things that you can take shortcuts when it comes to SEO. However, speed isn’t one of them. It’s estimated that the average user has an attention span of a goldfish. What this means is that people aren’t willing to wait around for sites to load. The quicker your website loads, the more traffic you can expect.

Ideally, your site should load within less than 3 seconds. So get rid of the elements that slow it down. Deactivate any plugins that you’re not using. Clear away the clutter in your sidebar. Only use widgets when absolutely necessary.

2. Focus On Giving Links

A lot of business owners are afraid to link to relevant sites. They assume that these more authoritative websites will only take away their audience when in actuality, it does just the opposite. You see, whenever you link to a valuable site it makes your site seem more valuable. In fact, people will consider your site to be a resource and will begin to rely on you for quality information.

Perhaps the best part about linking to other websites is that other websites will be willing to link to yours as well. Create content that directs your readers to valuable information. Let the website owner know that you’ve just linked to them. Once they notice that you create helpful content, there’s a good chance that they will share your content with their readers. The key is to only link to quality content.

3. Focus On Getting Links

Not only should you be giving links, but you should be getting them as well. Search engine rankings revolve around inbound links. Whenever you get the right combination of dofollow and nofollow links, your link profile will be natural and Google will reward you for it. As long your content is high in quality, you can expect people to naturally link to your website.

4. Focus On Quality Content

No matter how fast your website is or how many links you build, you’ll never succeed at SEO if you aren’t creating quality content. Unfortunately, a lot of business owners put more focus on the keywords that they use than the actual value of their post. Not only does this hurt their brand, but also their traffic because they often neglect long-tail keywords.

The key to creating content that is well-optimized is to write for humans, not search engines. After all, humans are the ones who buy your products and share your content with their networks, not the search engines. When you’re passionate about your niche, it will be evident in the content.

5. Focus On Unique Meta Descriptions

Typically, meta descriptions are the first thing that people notice when they see your listing in Google. However, they’re often overlooked when it comes to search engine optimization. Even worse, website owners will use the same description for every page. Google hates duplicate descriptions. In fact, it’s a great way to get penalized. So make sure that you take the time to write descriptions that are relevant to that specific page.

6. Focus On Readable URLs

Another factor that’s easy to overlook is the URL. It’s very important that you create URLs that your users can understand. Why is this? Well, if humans can understand them then the search engines can read them as well. Place dashes between each word. Avoid using numbers and other characters. Ideally, there should be no more than 2-4 words.

7. Focus On Image Optimisation

Optimizing your images is just as important as optimizing your textual content. Whenever you include an accurate description of your image in the alt tags, it makes it easier for people to find you in the search engines. Keep in mind that Google has an entire section dedicated entirely to images. This means that a lot of people can find your website this way.

Takeaway

If you’re searching for professional help with your search engine optimisation Brisbane offers an excellent selection of experts. When choosing an agency, make sure that they’re aware of these best practices. Also, make sure that they understand each of their importance.

Digital Branding

How to Choose an Agency for Explainer Videos

Steven on August 28, 2019

Designing an explainer video is wonderful but it’s important to find the right agency too. There are several details to ponder over while choosing between options and that’s where research comes into play. As you sift through the various options, it becomes important to find someone that is legitimate and worthwhile. Here are some of the details to think about as you pour through the different choices.

1) Go Through The Agency’s Portfolio

Kasra Design suggests that the best starting point is to sit down with an agency and go through their portfolio. This should include examples of explainer videos they’ve put together in the past. Most agencies are upfront about their work and will list everything on their main website. Go through this and take the time to speak with one of their representatives to learn more about what they have to offer for your industry. This is going to allow you to gain a stronger understanding of their work processes and what makes them unique. By doing this, you’ll be well on your way to finding someone that is good at creating explainer videos and knows how to customize everything.

You have to think about several details while watching their example videos. You want to think about transitions, voiceovers, sound effects, and scripting to see what works and what doesn’t. This is where the best agencies stand out most.

2) Assess The Agency’s Reputation

It’s okay to be impressed by the agency’s portfolio but that’s just a starting point. You have to focus on their reputation as a business. This is where research becomes essential as you go through the different options. Take the time to read through potential reviews to see what clients have to say about the agency. In this day and age, you can also take the opportunity to look at their LinkedIn page for more on how they work and who they’re connected to in the industry. This is a wonderful way to ask for opinions from others that are in touch with the agency.

3) Look at Your Budgetary Needs

Some video agencies are world-class but they may be out of your budgetary range. The price is going to matter and you want to make sure it’s a legitimate expense that’s okay for your expenses. If you are close enough, it’s okay to negotiate and try to bring the price down a bit. The right video agency will be more than happy to grab a new client at a cheaper rate. The best way to determine this is to mention price as soon as you are impressed to gauge what they are willing to do for you. Always come to the table with a budget while asking these questions.

4) Check Their Processes

The best video agency is going to have a clear-cut process when it comes to producing explainer videos. They will treat it as art and make sure everything is customized based on what’s required including animations, voiceovers, storyboarding, and soundtracks. Each agency is unique with how it does this but they need to have some type of process in place while speaking to you. This showcases they are the real deal and are going to plan everything in detail for your case. You never want to go into a process where the agency wings it. They should have a detailed process in place to make sure you are a happy client with a good explainer video.

5) Focus on Their Narrative

Explainer videos are all about the underlying narrative. You have to focus on what the explainer video is saying just as much. While the soundtracks, transitions, graphics, and voiceovers are nice, it’s essential to have a proper narrative in place. This is what a great agency can bring to the table. They are going to build a proper story and make sure the explainer video seals the deal in leaving a good first impression. This is how you start to create value.

A good example of this would be Hubspot and its explainer video. They make sure to list the main issue and touch various points a customer will relate to before introducing their product. This illustrates they understand what’s required and their product is the solution.

6) Emphasize Friendliness

A lot of clients ignore this detail even though it’s essential. You want someone that is easy to work with and is friendly. Dealing with hostile video agencies is bad for business and isn’t worth it. You should like speaking to them and picking up your phone to call them. If they aren’t easy to deal with then you shouldn’t go with the agency. There are too many options and you should be able to go with someone that is the real deal. They should match with your approach to business as that is when the explainer video will work out.

7) Look at their Willingness to Communicate

If an agency doesn’t pick up the phone right away, they may not be a good fit. You want someone willing to take calls as a partner. It shouldn’t feel like a hassle to reach out to them. It should be as easy as calling your family. This is when you know the agency is on your side and will deliver results.

Digital Branding

Key Tips on Creating an Ecommerce Marketing Strategy

Steven on August 17, 2019

Ecommerce is one of the most revolutionary transformations ushered on the internet. It has streamlined the virtual exchange of goods and services across different industries globally. Because of its capacity to streamline business processes, many established and budding entrepreneurs have shifted the majority of their transactions online.

However, given the volume of ecommerce websites in the market today, it’s crucial for you to develop an effective marketing strategy to stay top-of-mind with both existing and prospective clients. If designed correctly and with the help of the right ecommerce marketing agency, such an initiative will help you optimize your advertising and sales process.

In this article, let’s learn surefire tips on creating a marketing strategy for your ecommerce business.

Sign Up for a Google+ MyBusiness Profile

One of the primary ways to establish a web presence for your ecommerce business is Google’s My Business Profile. It’s the internet giant’s free web platform that streamlines the dissemination of information between business owners and their customers. It provides an outline of your business right when people are searching for you on Search or Maps. Among the critical information your customers can access instantly are the product’s price, reviews, and location if you have a brick-and-mortar counterpart for your online business.

Google prioritizes listings uploaded on Google+ My Business Pages in local searches. Thus, optimizing your profile will help boost your local search results ranking.

Here are other vital ways of how this platform can help you enhance your marketing strategy:

Having a Google+ My Business Profile increases your chances of getting into Google’s most sought-after local three-pack. These are the search results that appear even before the organic results, thus increasing web clicks for your business.
Aside from having a fuss-free platform on top of your website, you also get to enjoy creating content in the form of texts, photos, and videos. It also has an Insights feature that’ll allow you to track your customers’ essential site activities, such as inquiries, calls, or web visits.
Since Google runs multiple verification steps before allowing businesses to get listed for local searches, potential customers can make sure that your company is trustworthy.

Educate Customers with Useful Blog Content

Content is king when it comes to ecommerce marketing. However, in a data-saturated marketplace, you need to ensure that the content you put out adds value to the lives of your potential and existing customers.

With thousands of blog posts being published and circulated online daily, how do you intend to win the hearts of your target audience?

Showcase your expertise in the industry by creating content that’ll help your audience make informed decisions. Remember to write for humans and not merely for keyword ranking.

For example, if you’re running a clothing website, outline tips that’ll help users find the right fit and style for their budget. Don’t make it sound like your shoving down the products you sell to your customers’ throats. Ensure that your brand voice remains friendly and reliable, not intrusive. You can also publish easy-to-follow hacks that’ll guide your customers, or inspire them to produce some organic user-generated content.

Play with relevant visuals. Given a person’s diminishing online attention span, it’s essential to capture your audience’s attention through compelling visuals. Whether you’re into B2B (Business-to-Business) or B2C (Business-to-Customer) business, you can bank on appealing and useful infographics to simplify complex topics relevant to your brand. With the right ratio of text, image, or moving graphics, you can establish brand authority across different market segments.
Remember to write blogs with high EAT (Expertise, Authoritativeness, and Trustworthiness). These three principles are significant benchmarks by Google’s content raters, as indicated in their Quality Rater’s Guidelines.

Reach Out to Relevant Online Influencers

Suppose you already have the right product and service, a functioning website, and a smooth distribution channel. How can you then outshine competitors who promise the same marketing offerings as you?

Although in-house content marketing for your ecommerce business is a good step towards attracting quality leads, it’s also essential to enhance your content distribution channel to achieve maximum exposure.
Today, people hold in high regard online influencers’ reviews on specific products and services before making a purchase. Many people, especially the millennial market, find their candid first-hand experience reliable and value-rich as opposed to the outbound content most brands distribute.
With the level of influence these so-called “everyday experts” have over your potential buyers, it’ll undoubtedly play to your advantage if you consider tapping them to create and publish content for your product or service.
Look for online influencers that’ll best represent your brand. As a rule of thumb, remember not to rely on the number of their following alone. Instead, choose an influencer that you think will generate quality engagement for your product or service.

In a Nutshell

When finding ways to create an ecommerce marketing strategy, remember not just to sell but add value to your customers’ overall experience. Kick-start your campaigns with concrete, realistic, and measurable marketing plans today. Define your goals and develop tactics that’ll help you achieve it!

Local Branding

Why Finding A Full-Time Job Can Be So Difficult?

Steven on August 16, 2019

Photo by Alejandro Escamilla on Unsplash

The times are changing. It’s now becoming much more difficult to find a job, especially a full-time one. In fact, a study conducted last year showed that 50% of Australians aged between 15 and 25 years were not working full-time, and it’s taking around five years for students to find work following the completion of their studies. What’s strange about these statistics is that this generation is often considered the most educated, with more than 60% holding post-school qualifications. So why is it so difficult?

Promotion from within

For many businesses, promoting from within is often much more attractive than hiring external candidates. The biggest reason for this is that the business knows more about the employee as a worker, and the employee already has an understanding of the business culture and processes. This means they can spend less time on training if they hire from within. However, often this means there are only junior-level jobs available, some of which many job seekers will be overqualified for.

Issues with resumes

Companies and job websites generally use tracking systems that only forward on resumes that include certain keywords. 75% of resumes are actually rejected purely on this basis, meaning they’re never even seen by the hiring company. This means that following this process, only a handful will be brought in for an interview.

On top of this, many job seekers are relying on outdated resumes. Employers want something that stands out from the crowd and showcases the potential value of the employee to the company, regardless if he or she bought a professional resume.

Tight selection criteria

Many companies are also becoming overly selective. Just a few decades ago, companies would hire candidates with the assumption that they would stay with the business for life and therefore would be happy to invest, both financially and educationally, in a junior candidate. However, now employees often flit from job to job throughout their career. Consequently, companies are less willing to invest the time or money into training or upskilling and are instead looking for immediate value for their business from highly skilled and qualified individuals.

Lack of vocational and practical experience

In a recent survey of 14,000 people aged between 15 and 25 years old, about three quarters of respondents said they didn’t believe they had the relevant practical work experience required for certain advertised job. The problem here though is that practical experience is often prioritized over educational qualifications; it becomes a chicken and egg scenario. An applicant’s educational requirements are meeting the job description but their practical experience is not. However, how are they actually going to get the practical experience if no one will hire them?

Are there even enough jobs?

Another reason why people are questioning their ability to get hired full-time is simply a supply and demand issue. Are there enough jobs for the number of applicants? This is greatly affecting new graduates especially, perhaps because it has been shown that there has been a decline in the level of employment of new graduates. On top of this, more and more people are completing tertiary studies, meaning it’s possible that the market is flooded with junior-level job seekers.

Alongside this comes competition. While previously graduates and junior-level job seekers were competing against only one or two years of tertiary leavers, now they’re competing against several years’ worth.

On top of this, many employers are actually looking to fill part-time, contract, or even freelance positions, rather than offer full-time employment. “Full-time work is often difficult to find in certain industries where it is more attractive to employ part-timers. Employers are looking for innovative ways to reduce costs and make it easier to dismiss employees,” says David Alexander, Director of Student Services at The International Career Institute.

Recent years have seen a substantial rise in the numbers of older workers in Australia and globally. For example, the number of over 65s in employment in Australia has more than tripled. There has been a similar increase in over 65s in employment in the UK. Since employers must abide by age discrimination laws, it means increased competition for roles.

Tips and tricks

Of course, there are several things you can do to land that dream full-time job you’re seeking.

First develop a solid job search plan including target industry, timelines, and expectations.
Second, look at your resume and skillset from a manager or HR perspective. This doesn’t mean you should put skills on your resume you think they’re looking for or answering questions in the way you believe they want. It means looking at your strengths and weaknesses against the job description. What can you bring to the job that no one else can? Remember, you’re more likely to be hired if you can add value to the organization.
Be persistent. Just because you don’t get the first job or even the sixth job doesn’t mean you won’t find anything. Job searches take time and some employers take weeks to fill a position. This is frustrating, but patience pays off.
Revisit your resume and cover letter. Don’t send the same cover letter to each job application, and adjust your resume when necessary. Different employers from some of the best rental businesses for example will be looking for different things, so tailor your cover letter and resume to the unique opportunity.
Check your digital footprint. In this day and age, our social media profiles, even if set on private, can be accessed to some degree. Make sure your digital footprint is clean and accurate. Do a search online for your full name to see whether you have been tagged by another company or friends in images. If they’re inappropriate, you can request to take them down.
Get your foot in the door. Even a small job can make a world of difference. It may take time to build up to your dream job, so don’t expect it right out of the university gates. Remember, the first-ever female commander and pilot of a Space Shuttle, Eileen Collins, began her career as a part-time math teacher.
Seek remote employment. If you live in an affordable city like Minneapolis, don’t be afraid to cross state lines when looking for jobs; remote work is out there if you search hard enough for it!

Finding any kind of employment can be tough, and finding a full-time job can be even tougher. The freelance economy is upon us and for the first time, less than 50% of employed Australians are in permanent full-time jobs. However, if you do want to secure full-time employment, there are still ways to get there. It’s just about being patient, creative and persistent.

Digital Branding

Essential KPIs that Matter to Savvy Social Media Managers

Steven on August 11, 2019

This post is contributed by Olu Bunmi.

Social media managers must master and monitor certain essential key performance indicators (KPIs) for more effective social media management, which encompasses the process of strategizing, creating, and managing content and interactions across social networks.

Doing this per network can be time-consuming and confusing without measurable KPIs, and given several such indicators, social media managers must decide which ones align most with their business goals. This would inform what strategy, approach, and platforms will be most effective.

In this post, we’ll be highlighting seven (7) such social media KPIs that should inform your social media marketing strategy and help you improve productivity, results, and ROI for your business ASAP, but first

https://pixabay.com/photos/twitter-facebook-together-292988/

What is Social Media KPIs?

Social media KPIs are social media metrics that measure the performance of your social media activities. Some of these are vanity metrics that do not really impact your bottom line but are measured simply because they’re measurable.

Recently, Instagram announced it will be hiding the number of likes from the public in selected countries as a test case. The aim is to get users to focus more on engagement than the number of likes. If your entire Instagram marketing revolves around a number of likes, for instance, you may need to start considering other ways to get more Instagram followers to grow your business for social commerce purposes.

This brings us to

The Evolution of Social Commerce

In the early 90’s, retail websites were like mere online product brochures with limited accessibiility and functionality, cahracterized by poor UI and UX. The term ‘Social Commerce’ was coined in 2005.

These days, social commerce has evolved and improved and differs from social media marketing. As a social media manager, understanding this difference will most likely be the difference between just promoting brand visibility and actually making sales.

Creating online brand awareness with the aim of creating visibility and driving traffic to your social media page is social media marketing. This does not guarantee sales, even though it promotes sales. Direct sales resulting from social media marketing is social commerce because at this point, you can measure ROI.

Social Media Marketing by the Numbers

Statista reports that social media global penetration rate is now 45%. Meaning nearly half the world’s population or 3.48billion people are on social media, growing the worldwide total by 288 million (9%) since this time last year.

As of Q4 2018, Facebook had 2.32 billion monthly active users.
As at April 2019, Instagram had over 1billion monthly active users.
Youtube currently has 1.9 billion monthly logged in users

This shows how social media is shrinking global space and creating opportunities for large scale commerce for businesses.

Furthermore,

95% of young adults between the ages of 18-34 are most likely to follow a brand on social media
Currently, there are over 60 million businesses using Facebook Pages
6 million of these businesses use Facebook Ads.
78% of people who complain to a brand via Twitter always expect and receive a response within an hour.
On Instagram, top brands get to see a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter.
90% of Instagram users are less than 35 years old, making it the best social media platform to target millenials, etc

Why Businesses Need a Social Media Strategy in Place

Without a social media strategy in place you’d be beating about the social media bush. As more businesses go online, your competition increases as evident in the foregoing statistics. To stay ahead of the game, you will need an effective social media marketing strategy that will boost visibility, sales and customer satisfaction.

To implement your social media strategy, you’ll need a platform.

Here’s how to pick the right social network for your kind of business:

Identify your audience and their favorite social networks with the highest engagement. You can identify your targeted audience by studying their demography, which includes their age range, gender, income and social trends that interest them.
Identify the resources needed for a successful social marketing plan, bearing in mind that each social media platform is unique. This will ensure that your business goals and network align.

Next step is to find a good social media manager who can help coordinate and implement your social media strategy.

Following are seven (7) key areas to judge your social media manager’s performance

7 Essential KPIs For Savvy Social Media Managers

Measurable metrics generally vary per network, some are similar. Following are 7 key social media KPIs you should watch:

Audience Growth Rate

This indicates how fast your brand is growing. This can be tracked by identifying the number of new followers for the month divided by the number of your total audience. If you’re currently focusing on Instagram, here’re smart ways to get more Instagram followers.

Click Through Rate

The number of clicks on links you post show how eye catching the title and images in your posts are. This typically shows if it got the attention of your audience. You can calculate this by dividing the number of link clicks you have by the number of people who have seen the post.

Likes

This also shows how interesting your content was, and it helps in favoring your page visibility for platform algorithms. Instagram is currently experimenting with hiding likes from the public to encourage more engagement.

Shares

Shares indicate that your posts are interesting enough to warrant recommendation, and this can be used to measure your virality rate by dividing the number of people who shared your post by the number of people who saw it. This also shows your amplification rate. Also note the number of mentions you get, for virality.

Comments

Note that relevant content sparks conversations and engagement is one of the top areas you should pay attention to on social media. Engagement is often evident in the comment section. Authentic engagement means you’re doing a lot of things right.

Reviews/Feedbacks

Customer testimonials help to build trust and credibility for your brand. You can also measure this by creating a survey to evaluate customer satisfaction with your products or services.

Impressions/Profile Visits

Although not every social network displays the number of new people who visit your profile, most do, and this will tell you how well all other factors above have influenced people who heard of, or came across your brand to check it out. It shows you your reach.

Conclusion

As a social media manager, the success or failure of your social media strategy or campaigns largely depend on you. Knowing what to and how to measure this success or failure rate (progress) is key. Let us know which social media metrics or KPI matter most to you.

Author Bio:

Olu Bunmi is a freelance writer who loves to write business, ecommerce, entrepreneurship and social media content.

Digital Branding

The Most Efficient Ways to Make Money on Instagram

Steven on August 7, 2019

A lot of people are discovering the benefits of working on the internet. It would seem like being stuck in a dead-end job from 9 to 5 is not that appealing anymore. But you know what does sound attractive? Mastering Instagram and making it the sole source of income.

There are definitely more than one way on how to monetize Instagram, and if you are looking to get started yourself, this article is the perfect place to find some inspiration.

Start with Building an Audience

Before moving on to the methods, it is important to note one thing – your monetization will not come to fruition if you do not have enough followers and decent engagement. Instagram is all about those two.

Building account takes time, but that is not enough. You will also have to:

Optimize your profile by adding contact information in your bio. Consider including a couple of keywords and hashtags as well. It becomes much easier to find you on Instagram.
Keep to your schedule. If there are one or two days of no posts, that is not a big problem. Nevertheless, you should still try to post at least once or twice every day.
Quality images. Visuals play a very important part of Instagram. If your images are not looking great, you will lose credibility, especially in the long run. Get a camera if your smartphone is not good enough.

Your account will grow faster if you follow these tips. And once you have a hefty number of followers, you can move on to the monetization.

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Writing a Blog

Not a conventional method, but quite a few bloggers have moved on from a standard website blogging to Instagram. This behavior suggests that finding an audience here is easier. Even more so if you prefer to show off pictures instead of writing walls of text.

Monetizing a blog is pretty easy as well. You can promote other people’s products by mentioning them in your posts, or redirect your readers to an online store.

Influencing

Top influencers make thousands of dollars by posting a simple picture with themselves and a product.

Becoming an influencer is a lot of work, but not out of your reach. If you have a decent strategy and are willing to work towards this goal, it should become a reality sooner or later.

Dropshipping

Similar to blogging, a lot of entrepreneurs are finding Instagram to be another great channel of increasing sales. Since the audience which comes from organic traffic and social media is different, it is not that surprising to see such a behavior.

It does not mean that you need to have a website to start dropshipping. Instagram by itself is more than enough. Just make sure to not run out of content to post.

Affiliate Marketing

Putting shortened links in your posts and bio can bring money if you can convince your followers to click the link and make a purchase.

Affiliate marketing is different from influencing because your goal is to make a sale rather than try and raise brand awareness. Therefore, the words you use in posts will also change. Read this guide on affiliate marketing to make the most out of it.

Grow and Sell Accounts

After you get more experience with growing Instagram accounts, you can easily make a business out of it. A lot of people have no patience themselves and are looking to cut corners.

The internet is full of people who are willing to buy an account which already has thousands of followers. Try researching which niches are high in demand, and build a few accounts for sale.

Instagram Marketing

All those Instagram models in pictures are definitely not the ones who write the posts or edit videos. There is someone else behind it, and if you can learn Instagram marketing, that person could be you.

Showcase Your Products

There should be plenty of individuals who would be happy to purchase your products if you have a talent for creating something unique. A few of the most popular ideas would be:

High-quality pictures which could be used for promotional posters;
Handmade accessories or jewelry;
Custom-made phone cases, t-shirts, calendars.

Even a single post with something truly spectacular could create a snowball effect and give you more than enough customers for the future.

In summary, Instagram certainly creates more than enough opportunities for those who are willing to give it a try. Instead of hesitating, put these doubts aside and start. Even if you set extremely low expectations at first, you can build on from that to a point where making money becomes the easiest thing ever.

Digital Branding

The Most Effective Digital Marketing Firm Strategy

Steven on August 3, 2019

You can find hundreds of digital marketing strategies online. But choosing the most effective digital marketing firm strategy is quite a tough job. To compete with your competitors, you need to adopt the right marketing strategies. Here in this article, we are going to share a list of some effective digital marketing strategies.

1. Search engine optimization

Search Engine Optimization (SEO) plays a key role in digital marketing. It’s always recommended to hire a professional for SEO to help your business prosper. Make sure your web pages are on the format of HTTPs to get better SEO results.

2. Content marketing

Content marketing can help attract the target audience. All you need is to make your content unique, consistent, valuable, and relevant to make it worth reading. Make sure your content provides a solution for pain points and remain evergreen. For optimum working of content marketing, try to concentrate on mobile content, influencer marketing, and native advertising. You can also use marketing automation tools to send content on your target audience mobile phones at the right time.

3. Responsive web design

These days, there has been a trend to reach customers by mobile. So, you need to make your website mobile-friendly and that can be possible through responsive web design. With the help of responsive web design, you can make your business successful as customers can easily browse your website on their mobile phone. Here you can benefit from Accelerated Mobile Pages (AMP) code to fast load your mobile pages. Google gives preference to websites that use AMP, therefore, it is worth using it.

4. Social media marketing

It is another effective digital marketing firm strategy. All you need is to post your content on social media to help attract the maximum number of customers. You can use automation tools to post content on social media when your target audience is reading. Also, you can hire influencers to post content on your behalf on trendy social media sites.

5. Email marketing

You might have done some email marketing but are you sure it’s effective in reaching your target audience at the right time? No doubt, email marketing is a great digital marketing strategy to generate more leads, higher sales, and better conversion rates. If you don’t want to spend on digital marketing, then email marketing is the right choice for you.

6. Remarketing

If in case your potential customers have not responded to your website banner ads, then approach them once more with marketing content. Just track those visitors through new ads and cookies. Find their pain points and then target them with the new ads. It would not be wrong to say that remarketing can keep you more engaged with potential customers. Plus, it also helps in brand awareness, increased conversions, and more sales.

Whom to trust for your digital marketing strategy?

OnecoreMedia is an experienced firm that has specialists for digital marketing campaigns. This company is well aware of the latest trends in digital marketing and can help generate more leads for your business.

Digital Branding

5 Reasons Why SEO Is The Most Powerful B2B Strategy of 2019

Steven on July 31, 2019

Over the course of the last two decades, digital marketing in the world of B2B sales have exploded.

Now, it’s almost impossible to run a successful business if you don’t have a basic understanding of digital marketing and the most effective strategies within it.

In such a fast moving, largely digital industry, staying on top of the best strategies to use isn’t always easy.

There are new tips, tricks and innovative ideas that are tested on the market every year, and others that disappear just as quickly as they arrived.

However, one strategy that has stood the test of time and proved to be a powerful strategy for B2B marketers everywhere is search engine optimization.

This strategy involves optimizing web pages using a number of different methods to make sure you rank high in search engine results for specific keywords.

Most marketers have heard of this strategy, but the reality is that it takes hard work to implement and see the results you’re looking for (aka, it does NOT happen overnight).

With that being said, we definitely think it’s worth the time to invest in SEO, which is why we’re naming it the most powerful strategy for B2B businesses in 2019.

Here is everything you need to know about how re reached this conclusion, and why you should implement SEO for your B2B business today.

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Search Engines Bring The Most Organic Traffic To Websites

One of the most powerful tools in B2B marketing is online traffic to your web property. The more qualified traffic you have, the more successful your marketing efforts will be.

Some B2B businesses have found success on social media platforms like Pinterest and Instagram, but it’s absolutely essential that most of your attention is focused on SEO.

In fact, SEO is a key strategy for most successful marketers because it allows you to drive organic traffic directly to your website.

You might not think this is a big deal, but when you consider that there were over 63000 searches per second on any given day in 2018, it’s something you need to take advantage of.

Using researched keywords, both longtail and short phrases, can prove invaluable in the world of online digital marketing.

SEO Provides Targeted Traffic

You shouldn’t be focusing on SEO just because it brings organic traffic to your website.

SEO is also great for B2B companies because the traffic you receive will be targeted, with your web pages being found by those genuinely interested in your industry, products or services.

Obviously with so many searches being made every second, there may be some curious website visitors, but the vast majority will be visiting your website because they want to learn more about what you’re talking about.

This is extremely important to consider when, according to Moz, the average search session lasts less than a minute, giving you a minute amount of time to catch the attention of your target audience.

SEO In B2B Marketing Can Profit From Low Volume Keywords

One of the ways SEO is powerful to B2B marketing efforts in particular is that it allows you to profit from low volume keywords.

This is different from B2C companies, where competing for high volume keywords is the main goal, and one that even many B2B companies needlessly chase.

Instead of doing this, stop fighting things and go for the more specialized keywords. You need to find out what your audience are really searching for.

Having this information will allow you to provide real value towards those that need them, even when you aren’t appearing in the best search results.

Better yet, with less competition, it’s far easier to appear at the top of search results, which is always a bonus.

It Has A Long Term ROI

Digital Authority Partners explains that the priority of B2B companies should lie with the ROI a specific product, tool or service can bring to an organization.

The good news is that SEO can provide extremely high ROI, in the long term as well as the short term.

This is because the weeks and months of effort you put into practicing SEO will build up your authority with search engines, allowing you to gain more traction as time goes on.

In fact, using SEO is far more successful than other advertisements, with Website Magazine suggesting that SEO brings in 6 times the number of leads that SEM does.

If you continue to update your content over time to make sure it relates to the keywords you are using and is still the most informative thing in your industry, you are likely to reap even more ROI benefits.

This is because your article will remain high up in the search results for longer periods of time, and you will be labeled as a front-runner in your industry in the eyes of search engines like Google.

Gives You Access To A Larger Market

SEO definitely isn’t the only way to gain access to a larger market if you’re operating within the B2B market.

Things like social media are also used by a number of businesses throughout the world, and can go some way into helping you gain networking connections.

With that being said, many social media websites have restrictions that mean they don’t work in certain countries.

One such instance of this is China, which has a booming B2B market but no access to many traditional social media websites used in the western world.

Despite this, they account for 3.6% of Google visitors, making them one of the top visitors from across the globe.

By using SEO to target these B2B customers, you are giving your business the best possible chance of getting in front of some of the biggest markets in the world.

Summary

If you’re looking for a B2B marketing strategy that will provide you with instant results, SEO may not be the right option for you.

Given the patience and nurturing this strategy needs, however, SEO could land yourself with significant conversions that continue bringing you results for a long time after you’ve optimized a webpage.

Considering B2B businesses are all about calculating the best ROI possible, we definitely recommend giving this a go and seeing if you can make it work for you today.

This article is contributed by Codrin Arsene @ Digital Authority Partners