Month: January 2023

Laptop
SaaS Branding

Why Remote Work Monitoring is Important

Should you keep an eye on your remote employees? You must have heard a lot about it. One side answered yes, while the other replied no. Some argue that you can only rely on trust to run a remote workforce. Yes, you can, but what about the employee productivity that may be lost due to your failure to supervise your remote team? What about your company’s performance, which may suffer due to your remote workforce’s inefficiency? Remote work monitoring is essential from a business standpoint. Read on to learn why remote work monitoring is important.

What Exactly Is Remote Work Monitoring?

Remote work monitoring allows companies to monitor workers’ activities and productivity for the firm’s benefit. Though others say it violates employees’ privacy and autonomy, it may assist managers in getting an immediate insight into colleagues’ deliverables and progress.

Why Remote Work Monitoring Is Important

Managers of remote workers may find it challenging to verify that their team in the field is performing to the best of their abilities. Managers are forced to assume what workers are doing throughout the day since they do not have a way to monitor their actions. Fortunately, several software solutions are available that allow managers to monitor the activities of their remote staff, as well as the time spent visiting customers and on the road. Let’s look at some advantages of employing such tools to monitor remote work.

1. Provides You Peace of Mind 

Many individuals have begun working from home due to the global emergency of COVID-19. Transitioning to this new work culture presents obstacles and opportunities for individuals and businesses. One of the most important considerations for an employer is whether or not their staff are working.

Because remote working on this scale represents a new kind of work culture, it is normal to be concerned about workers’ job performance. Remote employee monitoring software may provide the following:

  • A complete view
  • Allowing you to examine each person’s overall performance
  • Productivity
  • Engagement with only a few clicks

2. Builds Accountability

Employees may compare their performance with the rest of the team by using a time and productivity tracking system, such as monitoring office 365. A self-motivating work strategy may lead processes to accelerate, and many employees will go above and above for a project.

3. Sets a Trusted Environment

Remote work monitoring software verifies an employee’s performance while providing feedback to the employee. Employers may use this program to get information on their workers’ general performance, total productive hours, job commitment, etc. All of these characteristics assist managers in making critical staff choices based on solid facts.

4. Keeps Employees Focused 

Employees working from your office premises are not in a remote work environment. It may be distracting, and keeping focused in such an atmosphere might be difficult for workers. Employee productivity hours are tracked via remote employee monitoring software. This tracking system encourages employees to remain focused and productive throughout work hours. It might be easier to track employees’ productive hours with remote employee monitoring software.

5. Handles Budget Better

It may take time to predict how much effort, time, and resources will be required to finish a specific project. A manager might presume initiatives for high-priority customers need more attention than those for clients with lower revenue, but there are better methods to allocate cash.

Managers may observe how much time a representative generally spends with a certain customer and the tasks they do for that client when personnel monitoring is in place. This information gives managers a better understanding of the demands of that specific customer and allows them to allocate finances and human resources appropriately. The more managers understand client-employee interactions, the better they can allocate organizational resources.

6. Accurately Bill Clients

When staff must depend on their recollections to record their time with customers, their reporting is vulnerable to human error, which may result in billing mistakes. This may be detrimental to your organization’s financial line and customer connection. If a customer believes their bill does not represent the care they got from your company, a disagreement may emerge, causing the client to discontinue doing business with you entirely.

Not only can this affect an organization’s cash stream, it may also harm its reputation. However, if a company uses time monitoring software, there will be actual evidence to demonstrate how many hours a representative spent with a customer. With this information, the customer will be pleased to know that they were appropriately billed, and your business will save money since workers’ hours were accurately documented.

7. Recognizes Employee

It’s common for remote workers to feel undervalued, particularly high-performing staff who do their tasks on time and with excellence. Remote employee monitoring allows you to track performance and discover who is working effectively. Employers may then recognize them for a successful job.

8. Effectively Manage Project Timelines

Hourglass

An hourglass is used to measure time lapse

Before assigning tasks, managers would create a project timeframe. Managers may watch the time workers spend on a project and their tasks using employee monitoring to check whether they are adhering to the suggested timeframe. Insights acquired from this data allow managers to teach people as required to ensure they are working effectively or to create a new timetable. Monitoring, in any case, will prevent projects from being delayed due to inefficiencies in the field.

Conclusion

When people hear about remote work monitoring systems, they often think of software spying on them. However, the truth is somewhat different. The monitoring system assures efficiency, assists remote workers in staying focused, and fosters a trustworthy work environment, all of which are critical for a remote team.

Furthermore, monitoring remote workers’ activity assists managers in determining which company procedures are effective and which need improvement. Organizations using employee monitoring might benefit from increased company development and engagement.

Social media marketing
Digital Branding

Best 6 Strategies to Promote any Event Through Social Media 

There is a lot that goes into planning an event. From managing the event registrations to in-event arrangements and promotions, event hosts know how laborious bringing together event arrangements can be.

There are so many tasks and not one can be put below another. If you are prioritizing the organizing and planning of the event, you cannot ignore the event promotions and marketing. 

And now, with social media being the monogram of authenticity for any business, it is a must to include it in every promotion.

And fortunately, promoting your event on social media can actually be extremely beneficial for you and even make your task a lot easier and budget friendly. 

You only need an effective set of strategies to reach your promotion goals. And speaking of goals, any event’s ultimate goal is to bring more people to attend the event.

So here are a few social media strategies to promote any type of event. 

6 Social Media Strategies To Promote Your Event 

 

1. Stay Active On Social Media 

This may sound like an obvious thing to do but many times, people forget the importance of simply staying active on social media. 

Promoting your event on social media is rather simple. But it is crucial to stay transparent with your audience. You can stay active by sharing snippets of the event’s arrangements, behind the scenes and giving sneak peeks to your audience. 

Another way to grab your audience’s attention is by liking their tweets, status updates, or posts. Another must-do is to be responsive. 

Make sure to reply to comments and messages. Especially those asking for more details about the event. This way you can keep your audience with you until the end of the event. 

2. Introduce An Event Specific Hashtag 

An event-specific hashtag can be the most advantageous strategy you can include in your event promotions.

With the help of a specific hashtag, you can increase your event’s visibility on social media. A hashtag for your event can also help you to gain more popularity and spark conversations about your event. 

This is also an extremely effective way to collect and boost user-generated content around your event. You can introduce a hashtag and use a social media wall at your event to showcase the collected UGC. 

A small tip to introduce a hashtag for your event is to keep it simple, specific, and unique. The hashtag should be short enough so the audience can remember it, event-specific so it can easily remind the viewers of the event, and unique so that the content remains specific only to the event participants.  

3. Run A Social Media Campaign 

Running a social media campaign for the event is another impactful technique for promotions. You can collaborate with influencers and content creators to promote your campaign and even urge them to use your event’s hashtag while promoting your event. 

A social media campaign will help you reach more audiences in a short period of time. You will be able to tap into the audience of influencers you are collaborating with, and you will also be able to generate valuable content for your event to showcase during the event. 

4. Create A Pre-Buzz, Showcase Snippets From Previous Events

People love attending events with more popularity. Creating a buzz around your event can boost your event’s visibility and generate a sense of FOMO among potential audiences.

A great way to do that is by showcasing snippets from previous events and giving your audience a gist of what they could be missing on. People love watching well-curated video compilations and you can use content from your previous events to create a video teaser and promote your event.  

5. Reveal Your Speakers

A popular guest or speaker at your event can be a great source of popularity for your event. You can reveal your speakers on social media and capture the audience interested in catching the speaker live.

You can ask the speakers to share your event’s details on their page and get the attention of their audience as well. A popular personality can bring a large ounce of audience interest to your event. 

6. Host A Contest

Social media contests are known for performing exceptionally well. They are the best way to boost your social media page’s engagement and following. You can host a contest and announce the winners of the contest at the event itself. This will ensure a great conversion of participants from social media to your event. 

This is another excellent way to increase your event’s visibility through social media and can promote your event in the right direction. 

The Final Word

Promoting your brand on all the prominent social media channels is not an option or a choice. It has become a vital strategy to move forward with any kind of promotion. 

However important it may be, it is crucial to follow a plan to achieve the best results. In this blog, we have provided a few strategies that you can use to promote your event through social media.

Author Bio

Prakash Rawat is a savvy digital marketing specialist. For the past two years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.
You can reach out to him on Linkedin.