Tag: brand

Brand
Digital Branding

Startup Branding Ideas and Changes You can Introduce

Whether you’re already running a startup and you’d like to take it to a new level, or you’re just now starting one and wish to make it as lucrative as you can, paying close attention to branding is definitely something you need to do. This is one of those things all business owners know, but it’s a fact that most of them don’t pay enough attention to their branding requirements and ideas, and that’s something you should never do if you want your business to grow and keep getting better, bigger, and more successful. What’s great, though, is that you can change your entire branding strategy in a matter of weeks or even days, and if you’re not in a position to do that on your own, you can always get some outside help that’s going to help you do that. But if you fail to do that, your startup will never be in a position to stand out and be better than the competition, and that’s the worst-case scenario for all business owners out there who are just looking for a way to make money. So, if you’re looking to spice up your branding strategy as well, here are some of the most important and useful tips you need to know right now.

Change your logo

This is one of those ideas that might sound too complicated in theory but they’re actually quite easy to realize in practice. Changing your logo is a long and difficult process, yet it’s also one of those things that are going to help your company head in a new direction and you’ll be able to start a new stage in your professional life quite easily.

What you need to do first is to figure out whether this is the right time to change your logo or not. If you’ve been promoting your company using the same logo for ages, but you’re not happy with the results, you can always try changing it and doing something good for your future. And if you’re happy with your performance but you’d still like to boost it, you can just alter your logo a bit and stay on course.

Check out your online presence

When thinking about your branding and what message you’re sending to the world, you can’t forget about your online presence and your position in the online community. This aspect of running a business has been getting more and more popular over the past decade or so, and that’s why you need to look into different options the Internet has to offer and then make the most of them.

For instance, you should check out what’s going on with your online content and copywriting. Since this is one of the best ways to promote your business and let the world hear all about it, you should maybe contact a copywriting professional who’ll be able to help you do that. Luckily, since all of these things are done online, these people can be located anywhere in the world, which is why you can check out an experienced copywriting agency from Brisbane, for instance, and get all the help you need to boost your startup’s online visibility and make it more successful in the offline world as well.

Stay close to your clients

Running a humble startup isn’t like running a huge company – not only do you have fewer obligations and fewer things to worry about as the owner, but you also don’t have the same relationship with your clients. In fact, when running a startup, you’re much closer to your clients, users, and customers, and that’s something you need to use when coming up with a new branding strategy.

Staying close to your clients and getting them involved in your branding is a great way to go, and this is one of those moves that are going to help you become even more credible and respected. You just need to ask them to take part in your branding ideas, give them a chance to design their own packages or posters, and you’ll start seeing results in no time at all!

Don’t be afraid to change

Toot your corporate horn with workplace branding

In addition to changing your logo, you need to be ready to change your entire brand image from time to time. If you notice that your current branding approach isn’t working, you should introduce a few changes and track your progress.

Updating your branding doesn’t mean that you need to change everything about it, and that means that you’ll still be recognizable and memorable, but still a bit newer. Just stick to simple solutions like changing your brand colors, updating your packaging, and working on new content, and that’s it!

Running a startup isn’t easy, but it’s exciting and fun, especially if you know how to maximize your efforts, so check these ideas out and start making the most of them today!

Brand-Digital advertising
Digital Branding

What to Consider When Digitally Advertising Your Brand

Today’s world is a place where people spend more time online than carrying out in-person interactions. Here, if you are a business owner, your top priority is likely to have a robust reputation. Your brand building is going to dictate how the world perceives you, and in such a digital world, it would be a grave mistake not to market your brand over the internet. Digital advertising is the answer to achieving worldwide exposure. Here’s how to ensure you’re doing it the right way:

1.    User-Friendly Website

A website is a channel that connects you with your online audience. People can not resonate with your brand if they don’t understand what you’re trying to achieve. In fact, 72% of consumers claim they wouldn’t buy from a brand with a poorly designed website. Your brand’s website should depict what you stand for all while having a user-friendly interface. Additionally, all the options and contents should be easily understandable. Make sure the website’s components are displayed in an organized manner and that it’s easy to navigate so that it doesn’t look too crowded.

2.    Engaging Visuals

You can not build trust among your audience unless you connect with them. One way to do that is to display photographs and videos of your work and interactions with your customers. Leverage the popularity of videos and incorporate them into your brand-building and marketing efforts. Video production is easier nowadays due to the emergence of reasonable and compliant production companies. You only need to tell them your message, and they will create a video that allows your audience to relate to your brand.

3.    Blog Section

Many users prefer to read blogs about a brand and its work before they make a decision. Reading blogs helps them establish a better opinion of what you do and how much authority you hold in your niche. Creating a blog section will give audiences a better insight into your brand. In addition, guest blogging helps attract audiences from different platforms. You can also have influencers write a blog for you to get more traffic.

4.    Pay-Per-Click Marketing

Pay-per-click, or PPC marketing, is a form of online advertising where you have to pay a small fee every time someone clicks on your ad. It is cost-effective because you’re only paying for the traffic that is assuredly being directed to your website. This form of advertising is easily trackable and gives you detailed statistics of all the clicks and impressions. Google ads are among the most popular platforms for such advertisements.

5.    Website Optimization

Optimizing your website for SEO is vital as it ensures a solid online presence. Search engine optimization (SEO) is a way of making your website more discoverable on search engine results. One way to optimize is by doing a popular keyword search regarding your work niche and using those keywords in your content. Aside from that, you should build a solid backlink profile. In other words, authoritative websites should link back to your website. You can do that with the help of a link-building agency like the Husky Hamster link-building agency. You should also ensure your site has a good loading speed across all devices. This is important because the longer a site takes to load, the quicker viewers will be clicking the back page option.

Endnote

Digital advertising is the new trend in today’s fast-moving world. And it’s hard to compete when all the brands do their best to market themselves. Simply follow these advertising tips, and you’ll undoubtedly be on par with your competitor brands.