Category: SaaS Branding

SaaS Branding

A Comprehensive Guide to SaaS Branding

Too many SaaS business owners do not see branding as a crucial segment in the early stages. Especially when there is app development in progress and the business has yet to start growing.

There is one simple assumption that makes them oblivious to the importance of branding — they think that a good product will sell itself. They believe there is no need to invest in marketing campaigns or branding, and all other things that help build a strong company image and name.

However, that assumption is very wrong. And it can be fatal too. If there is no recognizable brand, even a trailblazing app will struggle.

Of course, you can always look for an already established SaaS business for sale, a recognizable brand that already makes a considerable profit. That will save you a lot of time and effort.

But if you’d like to start your business from scratch and build your own brand effectively, you can start so today by taking in as much as you can from this guide.

Before we start — what is branding really?

Branding can be described as an overview of what your target customers think about you and your offer (service/product).

This is the image your company has in the world, and it applies both to how your rivals and your customers see you.

However, when you delve deeper, it is fair to say that branding is a bit more complex. It also includes how the management and team players see and think about the company, its processes, motivation, and beliefs.

This is exactly why you should have your brand in mind before you start creating your business website and other marketing materials. It is this image that will separate your business from other rivals offering similar services or products.

Hence, it is reasonable to say that your brand is a mirror of what customers see and think about your company. And, logically, your goal should be to have a beautiful image in their eyes.

A strong name — a strong brand

The SaaS industry is growing at the speed of light and soon enough it will become difficult to find a unique company that is somehow different from the rest.

Well, the first step towards uniqueness is definitely your domain name. There are quite a few branding benefits of various domain names and extensions.

That is why it is important to learn what the cheapest domain names bring to the table contrary to the more expensive ones. For example, some people think that only an expensive domain name is a good one, but that couldn’t be further from the truth.

Also, know that there are hundreds and hundreds of extensions that you can use. These range from specific ones such as .TECH, .STORE, and .PRESS to the more general ones including .ONLINE, .WEBSITE, and, .SPACE.

The benefits of a good domain name for branding are quite significant. 

  • Firstly, a domain name tells your customers whether you are forward-thinking or not.
  • What’s even more important is that it helps you interact with a niche market. You are most likely dealing with a specific audience and that is why you should create specific domain redirects that point customers to what they want.
  • Finally, since people’s first contact with your business is your domain name, this makes the name an important factor when it comes to your identity. In other words, the message your brand name communicates is what most customers will see first.

Position

It is important to create a strong sense of what your products offer to the world. Additionally, that needs to be communicated in a way that differentiates it from all other available products.

First, it is important to explain what problems your service/products are solving. This is the act of positioning.

For instance, you could be helping teams become more efficient and avoid bottlenecks when communicating with each other (Trello, Basecamp, and so on).

A good position statement is not there only to place your product in the minds of your users but also to let you define your target audience and differentiate yourself from your competitors. This will also ‘vouch’ that you are on a path where every action is ‘on brand.’

Any decision you make will place you closer or further from where your competitors are located. That is why it may be useful to envision your product’s position as a location on a map.

Utilize emotions

No, you are not taking advantage of anyone’s feelings.

When marketing your SaaS, you have to be able to capture people’s attention fast. This will make them interested in your brand and that means that they will want to know more.

Your branding has to resonate well with your customers’ needs, aspirations, and emotions. That will help your company create a connection with people and build loyalty over time.

See what works best for you. For instance, most companies are used to seeing positive, benefit-oriented imagery and copy that highlight the pleasure to be gained from a product. But, this wasn’t the path for one industry giant — Basecamp.

In 2016, Basecamp changed their visuals to a cartoon drawing of a customer with her hair on fire being chased after by notifications, calls, and emails. Oh, they also tripled their prices.

This wasn’t something people were expecting to see. But, it was captivating and in the end, it worked.

Smart, right?

Social proof needs to be a part of your marketing toolkit

Social proof and testimonials are everywhere nowadays. That, above everything else, is a clear sign of how powerful this marketing tool is.

The most effective testimonials describe real scenarios and situations. These talk about problems your products solve and you need to add them to your arsenal.

For a start, you could start gathering testimonials. These can be conversation transcriptions you have with your customers or direct quotes from them.

Then, you could also introduce quick surveys.

For instance, when sending a survey, ask questions such as:

  • How did our product change your operations?
  • Is our product helpful?
  • How does our product help you get on with your work?
  • How would you feel if you stopped using it right now?
  • Would you recommend it to anyone?

When doing this kind of marketing, be sincere, and post honest answers. If your social proof seems staged, well, you have failed.

Add an element or two of reality by guiding your customers to highlight the elements of concern they had before they bought your product. When you clear out all the doubt, you win.

Conversational marketing as a cornerstone

If you haven’t heard of it, conversational marketing is a fresh approach to doing business online. The buyers are moved through marketing and sales funnels by using the power of one at a time questions.

But, why should you care about that? How can conversational marketing help you promote your brand?

Well, first of all, you need conversational marketing to ensure that you are providing value. Since this method revolves around messages, you should think about how your messaging platform can deliver content in a personalized and engaging way.

The customer experience should be thought out well and the messages need to align with other marketing efforts.

However, do not forget that you should avoid automating too much. Since the point is to provide a private messaging service (with the aim of increasing the number of personalized interactions with customers), you shouldn’t overdo it with chatbots.

Having technology at your disposal does not mean that you absolutely have to use it. The messaging platform is reserved for the more fluid, back-and-forth, or Q&A interactions. Do not let the customers feel that you are trying to sell something to them.

When a customer realizes that the goal is to have a product sold to them, your brand will look like it is just trying to take advantage of an honest conversation.

So, make sure to use this method but use it carefully. As you do this with more and more customers, your brand shall grow.

Digital BrandingSaaS Branding

The Future of Email Marketing and Marketing Automation 2020

Email marketing has maintained its place as being one of the most effective marketing channels in terms of both return on investment (ROI) and customer response rates.  However, today’s email marketing differs vastly from what has practiced even a year or two ago. 

Recent studies have shown that email marketing generates over 174% more conversions than marketing campaigns on social media, and far more than that when compared to radio or television marketing. When a potential customer submits their email address to gain access to content, such as a free report, online seminar, video, or other media, over 60%  are open to finding out more about what you are offering via email than any other way. 

Personalization is the Key

Starting the personalization of content early in the first phases of initial contact can help you lead customers through the sales funnel much faster than other methods. The reason for this is that when someone opts in by giving you their email address, today’s email marketing tools like Aweber, Drip, ConvetKit and ActiveCampaign allows you to:: 

  • Completely customize their experience by finding out their needs and preferences in a welcome email. 
  • Stay in close touch with your customers by keeping track of past purchases and finding out their future needs by asking for feedback. 
  • Target quality marketing messages to your subscribers that is both simple and direct.
  • Send them special offers that allow your customers to download related content or inform them of important upcoming events. 

Half of all email marketing sales happen after the potential customer by the fifth contact.  Rather than giving up after no response by the second, third, or fourth email, a follow-up extension added to your web browser will keep sending out emails until you get a response.

Once they respond, you can customize the tool to help you keep track of all of your customers at the appropriate times by sending out highly targeted emails that are precisely customized and tailored to their needs.   

This will allow your marketing and sales teams to make personalized notes and keep track of important days to the customer, such as birthdays, or the anniversary of their initial sign up.  This touch further builds trust and encourages the switch from general communication to client relationship. Follow-ups by email allow you to provide customers with something even more specific that targets both their interests and can offer additional or related products for items they have already purchased from you in the past.  

Some follow up tools will also allow you to create email rules that will show what software programs your customer uses to open up the files you send to them. 

Mobile is the Way to Go

According to the latest data, more than half of users access their email on a smartphone or handheld device than those using a desktop or laptop computer. Making your content accessible and formatted with mobile users in mind puts you well ahead in terms of Google rankings.  

Smart devices, particularly those that allow users to search for information by voice command, are making content more user-accessible.  By the end of 2022,  industry experts believe that most homes in the U.S. (over 55%) will have either a mobile or home device that allows them to find what they are looking for through using their voice. 

Make Your Email Marketing Campaign Interactive

More customers are likely to be engaged if you send emails that encourage feedback. By sending out a survey or a questionnaire that encourages open-ended communication from them can provide valuable information that can help both your marketing and sales team more clearly understand and identify what the customer’s wants and needs are.

Artificial intelligence makes it much easier to create interactive email campaigns. Contrary to what some may think at the mere mention of artificial intelligence or AI, making use of machine learning technology can end up being a very useful tool for email marketing.  AI can provide an excellent ROI, which can save your sales team time and effort in generating qualified leads and sales and increase your company’s profits. 

Integrating Email Marketing With Social Media

In 2020 most successful businesses know that it’s essential to conduct their marketing campaigns both in email and on social media to increase their customer response rates. By allowing customers to find you and the products and solutions that you offer both in email and on social media platforms, you can provide them with content that they will want to follow and interact with. 

Whether your business is B2C or B2B, it’s more than likely that your potential customers will have a Facebook, Twitter,  LinkedIn, or an Instagram account.  Approximately 44% of the world’s population is online, and they are making use of social media and email to connect with friends, family, and business colleagues.

Today, more and more users are technologically proficient and are looking for specific answers to their questions or how to solve a specific problem and they want it in real-time. By using a multi-platform approach, you will also provide valuable information to your sales team that can help them point to useful content and place products in front of customers that make it easy for them to respond and closer to a buying decision.  

Social media users will interact not only with you but also with other users to learn what their opinions and experiences are. Direct interaction with customers that answers their specific questions is not only one of the best ways to them, but to show to them and others who are reading the interaction the value that your company places on its customers and their overall experience.

Even with all the advances of AI, social media, and personalization tools, in 2020, email campaigns are constantly changing. To avoid being left behind by the competition, today’s businesses must keep a careful eye on the trends and use the technology to be better able to keep pace with their customer’s needs.

About the author

Micheal Habiger is an experienced content writer and marketer with 6 years of experience. Currently a senior marketing specialist at FollowUpFred.

Digital BrandingLegal BrandingSaaS Branding

Global E-Commerce Usability Errors

If we talk about global errors, it is only one – the unwillingness to understand that there is a usability online store. Among businessmen, it is considered that this is a set of standards to follow. And rare owners know the truth: usability – an individual complex, which is determined only through regular testing.

Let’s analyze the most common mistakes that arise from a lack of understanding of usability and lack of testing.

No information about the product in the shopping cart.

There’s a problem. The customer puts the goods in the basket. And when he wants to re-examine the features, he finds neither an enlarged image nor a link to a detailed description. The only thing available to him is the price of the goods. To reread the specifications and check whether the product is selected, he will have to go back to the catalog. And then the buyer leaves.

The solution. Give the customer access to complete information about the product from the shopping cart. Some customers prefer to put all the products they are interested in in the cart, and only then get acquainted with the characteristics of the product and select it. This behavior is often found in spontaneous purchases and sales.

No information on product availability

There’s a problem. The customer puts the product in the basket. He fills out a special form and at the end of the procedure he finds out that the product is over. This can make him angry, which will significantly reduce his loyalty.

It’s a solution. Inform about the presence/absence of the product in time – in the product card or shopping cart. This way the customer will be able to replace one type of product with another or will not fill out the form at all, which will save his time and save your reputation.

There is no option of auto storage of selected products in the shopping cart.

There’s a problem. The client formed a shopping list in the shopping cart and accidentally closed the page. After re-entering the site, he finds out that the selected lots from the shopping cart have disappeared. This is one of the typical usability mistakes on the site that scares away most customers.

The solution. Use the option to automatically save a list of selected items. The connection between the site and the customer can be interrupted for completely different reasons. These are both technical problems during payment and bad internet connection. If you do not take care of auto-preservation, the customer either refuses to buy or significantly shortens the list by reviewing its appropriateness.

No indication of changes in the order amount

There’s a problem. The customer chooses a product, goes through registration and finds out that the original order amount has increased for a reason he does not understand. The shop does not report that the chosen method of payment or delivery adds a certain percentage to the final amount.

Solution. If the increase concerns payment, it should be indicated at the stage of choosing the payment method. If delivery is made for a fee, it should be indicated when choosing a delivery method. The buyer can get information about additional payments with advanced product options extension.

Conclusion

These are the rudest and common usability mistakes. As you can see, they are quite simple and obvious. However, their presence can significantly reduce sales and spoil the reputation of the online store.

Solving such errors does not require huge investments and special technologies. You need to conduct internal testing, to understand the problems and start fixing them!

SaaS Branding

How a Workplace Accident Can Damage Your Brand

Having a strong brand is crucial in the route to business success. But, one mistake can ruin everything you have worked for in years. A good example is a workplace accident that can be a massive blow to your talent and your business altogether. So, how good is the level of safety in your workplace? This article will tell you how accidents at the workplace put your business at risk. In the end, you will know how to protect your brand in such a scenario. 

Damaging Reputation 

A good reputation is so important in business these days, particularly in the age of social media. A single mistake can be amplified to damage everything you have built over time. A good reputation speaks volumes about the work and the people in your business. It’s important in attracting lucrative opportunities, attracting top talent and customers. In fact, a damaged reputation is quite challenging to fix. It will take a lot of time and cost to rebuild. There is even no guarantee that the efforts will be fruitful! 

Financial Losses

When accidents happen at the workplace, the public will often not care to know who was at fault. In some cases, the news and media content about the risks in your workplace will spread around. You will lose customers and business relationships. You will also lose cash in compensating the victims of the accident. If you were at fault, then you might even end up paying millions of dollars for damages. It can bring your business to its knees or you might even lose the business.

Decline in productivity 

Workplace accidents can lead to a decrease in productivity in several ways. For starters, when one staff member is injured, others will have that fear as well. They will start looking over their shoulders, and the panic mode might be there for long. It is even worse if the accident was fatal because some top talented employees can decide to quit. 

If a lawsuit is filed against you, you may end up spending a lot of time in courtrooms, which is both emotionally, physically and financially draining. If the victim was severely injured, he or she will need some time off to recover or they might not be able to work again. It will be quite a blow if other employees are unable to fill the position adequately. You will have to look outside which can be another challenge in attracting top talents to fill the role. 

Legal implications

There are many laws put in place to protect workers, depending on where your business operates. In the case of workplace accidents, employees are entitled to compensation as per the law. They can file a lawsuit for compensation against you citing negligence on your part. You can spend years in legal tussles with legal teams, a feat that translates to losses.

What to do After a Workplace Accident 

It’s always important to have a proper emergency response mechanism to help injured employees. It may not be your fault, but it becomes your business when accidents happen when they are in the line of duty. Proceed to investigate the cause of the accident. Some causes are apparent, and this is something you ought to have had control over. Other hazards may be hidden but it might be within your control as well. You must seek professional help when assessing the risks as it will also reveal other underlying risks and the extensive impact of the hazards. Also, with the risk assessment report, you will have a glimpse of what you can do in the future to prevent accidents. Some preventive measures may be as simple as installing a new fire extinguisher and educating the staff, or as expensive as replacing manual systems with automatic ones. Nonetheless, preventive measures are important to ensure this doesn’t happen again!

The next and most crucial step is to handle to incident. After the risk assessment, you need to look for an attorney who is offering the best legal representation money can buy to help protect your business. An experienced accident injury attorney will help you to prevent further damage to your brand. The attorney will build a proper defense in case of a lawsuit. They will help you settle the case in a way that protects your business. 

Tip: Always ensure you have the right safety measures in your workplace. You may not see the results immediately, but you will be increasing employee safety, improve your workplace productivity, and avoid financial losses. 

Final thoughts

Workplace accidents can happen anywhere, and there is so much that can be lost. Now that you know about the disastrous effects of workplace hazards, it is time to take action to protect your brand!

SaaS Branding

Intellectual Ideas to deal with increasing Employee Turnover

Many businesses excel when it comes to landing quality employees. That’s because they do everything by the book. They screen qualified applicants, ask for references, and ask thorough questions during the interview process. After that is when things start to fall apart. Many businesses stop checking in with new employees.

They think that just because they landed a quality employee they don’t have to do anything to keep them. Don’t make that mistake because that can lead to a high employee turnover rate. Here are six ideas to boost employee morale and decrease the employee turnover rate.

1.) Make Your Employees Feel Special

Once you hire a new employee, it’s up to you to make sure that they are thriving and well-adjusted. Employees who don’t feel challenged and see no room for growth will be less inclined to stay.

That’s why you should make them feel special. All you have to do is learn their name and some background information about them. Remember their work anniversary or birthday. If they feel their company cares about them, they’ll be more comfortable sticking around for the long run.

2.) Acknowledge the Hard Work They Put In

When an employee does something good, acknowledge them even if it’s just sending them a quick email to say a great job. Offering rewards for meeting sales goals is a great way to keep employees focused on the tasks at hand. Many businesses offer an ‘Employee of the Month’ award because it helps foster healthy competition among employees. It gives them something to strive for.

3.) Schedule Team-Building Events

If you have a large group of employees working together, it’s important to make sure that they get along. If fights pop up between employees, one or both may be tempted to quit. That’s why you need to meditate the situations immediately. Before things like that even become a problem, try to schedule team-building activities where employees can get to know one another. This will also help them build trust, know they can rely on each other, and create a better work environment.

4.) Small Perks Go A Long Way

In an office setting, small perks can go a long way in keeping employees happy. Offering gear with the company’s logo on it will make them proud to be apart of something. If employees are doing a great job, reward them with a pizza party. When employees are putting in overtime, bring them in coffee or doughnuts just to show that you appreciate what they’re doing. Employees will notice this and feel cared for.

5.) Keep Your Office Door Open

An open-door policy is a great one to enact. Your employees should know that if they ever are struggling, have a problem, or feel unappreciated that they can come and talk to you. Make sure you have time to devote to your employees. Click here to learn about payroll outsourcing so that you can focus more attention on being present instead of the technical side of things.

6.) Offer Room for Growth

No employee wants to be stuck in a dead-end job. They want to know that there is room for them to grow. This is why you should offer a competitive salary, ways to climb up the ladder, and opportunities for a raise. When employees have different goals to work towards, they’ll want to stay for the long run. The second they feel stuck in a dead end job, they’ll consider other options.

SaaS Branding

5 Methods To Improve Workplace Morale For Your Employees

Keeping your business running smoothly and making a profit depends largely on your employee morale. Studies show people who do not enjoy their job do subpar work and miss more days than those who like their work.

Encouraging a strong sense of morale among your employees directly correlates to increased teamwork, less absenteeism, and higher production rates. Although it is an intangible aspect of your business, morale must be consistently addressed with long-term initiatives to successfully help your business reach its highest potential.

Raising morale among your employees does not have to be expensive or complex. There are some very simple and inexpensive techniques that any employer can use to boost morale and increase productivity in the workplace.

Here are five easy ways to boost employee morale.

Be a Part of Something Bigger

Another way to give your employees a bonding experience is to make your company a part of something bigger such as a charity or local nonprofit. Choose an organization to support that really means a lot to your employees. Coming together as a group to raise money or donate time or merchandise to support something that is important to everyone gives a sense of accomplishment as well as pride in your group.

Become a Family Unit

The workplace can be about more than just getting work done. A group of employees is much like a family. Incorporating family-type events into the work week goes a long way in alleviating boredom and depression. Celebrating birthdays and work anniversaries helps employees bond as a work family.

Another fun way to bond as a work family is to celebrate your unique work culture. Start each group meeting with a knock-knock joke or even play a prank call! Implant a funny memento that mysteriously appears on random desks and imparts a particular reward for the week. Have a standing joke that only your work crew would understand. Enjoying each other’s company with these funny activities strengthens the work bond.

Recognize a Job Well Done

Employees should be praised for doing their job well. Those that go above and beyond consistently do so because they know it is appreciated. Showing your appreciation doesn’t have to mean throwing an office party or even buying lunch. It can be as simple as a public thank-you and a dollar store desk candle. It is the thought and action that makes the most impact. Celebrating low absenteeism, great customer service remarks, and high productivity instils a drive to do more.

Give Back

Giving back to your employers is a successful way to boost morale and encourage more work output. Periodic raises to continually improving employees keeps them at their best and encourages others to reach the same heights. Even weekly lunches for high-yielding employees can keep everyone striving to do their best.

This can be as simple or as complicated as you want. There are even online employee reward systems, such as GRS Rewards Solutions, that help you give your employees gifts such as cards, travel amenities, and mobile top-ups.

Revamp Your Work Environment

Your work environment includes everything from the décor to the vending machines. Productivity is higher when employees are in an environment that they feel is professional. It should be conducive to the work involved but have designated space for break time and areas that stem creativity.

Plants have been scientifically proven to enhance mood and stimulate the mind. Place them in breakrooms, personal desks, and in conference rooms. Decorating concepts such as Fung Shei, incorporate colours and shapes to increase workflow and worker confidence.

It doesn’t matter if your giving a pat on the back or a big pay raise, showing your employees that you care about them makes them care about their work. A comfortable, productive environment helps employees feel like they have a home away from home in their workplace. Even small gestures have a big impact on your businesses bottom line productivity.

Digital BrandingSaaS Branding

How to Get on Top of Competitive Analysis for SEO

Competition is an inevitable and extremely healthy aspect of every activity. Without competition, complacency would set in and there would be no incentive to innovate. Because there is competition, all players are forced to keep on trying to do better in every aspect of their business so that they can steal valuable market share and build enduring customer loyalty. According to https://www.forbes.com, performing competitor analysis enables you to keep on improving and also provides you with an effective benchmarking system so that you know if your marketing strategy is paying off or not. For this to happen, a business has to first identify its main competitors, find out why they are getting better search engine ranks, and then decide what strategy to adopt to get ahead of them. Some practical tips on performing competitor analysis effectively:

Find Out Your Principal SEO Competitors

Most business owners will very easily be able to name the main competitors in their industry; however, it is quite likely that they will end up looking confused if you ask them who their main SEO competitors are because the two are not necessarily the same. It is also quite possible that you may have to contend with several SEO competitors who operate outside of your business niche while competing for superior SERP rankings. The main SEO competitors are those online businesses that rank in the first Google search results page for the target keywords or phrases, irrespective of whether they actually compete with you for the same business. If you operate in several niches, it is quite likely that you will have separate and distinct competitor lists with very little overlap. Luckily, the process of identifying your main competitors is as simple as examining the search results page for every important keyword. You can even use a specialized competitor analysis tool to make the process easier. 

Evaluate the Strength of Competitors

Even before, you jump into tweaking your on-page SEO or adjusting your link-building strategy, it can be a very good idea to analyze the SEO strength of your competitors. Theoretically, you can outrank any competitor for any keyword in any niche; it may not be practically feasible due to the huge amount of resources required. To avoid wasting your resources, you should use a competitor analysis tool to figure out the total domain strength of your competitors. Thereafter, you can analyze specific factors like domain authority, domain age, and location, search engine indexing, backlink data, catalog listings, the volume of traffic and social signals so that you can try to discover any weakness that you can exploit. It is more productive to concentrate on competitors who rank well for niche keywords but have a lower overall score because outranking SEO for strong competitors can be tough and expensive. 

Identify New Keyword Opportunities

Term frequency-inverse document frequency analysis (TF-IDF) is a very handy method for elevating the quality of your existing content with keywords that are being productively used by the competition, according to the CEO of arguably the best SEO Company in Washington. The complicated-sounding expression is a figure derived by the number of times that the keyword appears in the content multiplied by its expected frequency. This method allows you to optimize your web pages better for SEO and also for discovering keywords with low competition that you may have overlooked. By analyzing TF-IDF, you may find out that many of the top-ranking pages that you are competing against have many terms and phrases in common. If you are not already targeting these keywords, you can gain a lot by adding them to your existing content or even building new content to accommodate them to boost semantic search relevance.

Scrutinize On-Page Optimization and Content

The analysis of the on-site SEO of your competitors using any commonly available competitive analysis tool will unearth lots of valuable information that you can work with for boosting your SEO. Factors like the frequency of content publishing, content types, and target keywords can be especially helpful in tweaking your own content management strategy. Among other things, you should focus on things like metadata, title tags, title keywords, length of the title, internal linking strategies, etc. that seem to be the bedrock of their SEO success. By figuring out the things that your competitors are doing especially well, you can adjust your SEO strategies for better performance delivery. Content analysis is also of vital importance; monitor the topics being published, the type of media used to deliver content, word count or length of the videos, the extent of details, etc. as they all are valuable signals that are picked up by Google bots as they crawl websites.

Investigate the Backlink Profiles of the Competitors

The number and quality of the backlinks are very important signals for search engines for page rankings. Accordingly, you should find out where your main competitors are getting their backlinks and what sort of content is attracting the backlinks. Using that insight, you can improve on the quality and relevance of the content of your website so that you become an equally attractive destination for sites with high domain authority. Backlink analysis is best done with a proper competitive analytics tool, as a manual operation is not feasible.

Study the Site Architecture and User Experience

Among the many recent changes Google has made to its algorithm, quite a few have been on focused on a better user experience; these include improved search results, quicker page loading, improved mobile experience, etc. when compared to your competitors, if your website is unresponsive or has a confusing navigation, you should take steps to address the issues immediately. Essential steps include optimizing the sitemap for improved crawl-ability, prioritizing the loading times of pages according to their values, and ensuring search intent is paramount across all pages.

Conclusion

Competitive analysis is not something that you do once and forget about. Remember, your competitors are not asleep and doing everything that they can to rise to the top of search engine page rankings to grab the maximum volume of organic traffic. You need to keep on constantly monitoring them across the most important metrics as well as finding out the impact of Google updates on the performance of your site so that you can stay on top of the situation consistently. 

SaaS Branding

Here’s How You Can Log in to Shopify

Wondering how to login to Shopify? 

Just chill! 

Logging in to Shopify is a cakewalk now because of the Shopify app. But that is not the only method of doing it. There are several other methods for logging in to the Shopify platform and this post will discuss all of those methods. 

Let us begin with a sweet introduction then. 

Intro

The thing that we like the most in Shopify is that it has several security mechanisms in place to protect against malicious attempts of login. If you type in anything wrong in the input field of password then the verification box will appear and you will be required to solve the security challenge. 

The security challenge is in place so that a hacker cannot make an automated script try out a dictionary of passwords and see which one works. In terms of information security, this thing is known as a brute-force attack. Therefore, Shopify has several security measures to prevent it. 

The verification can also be asked if you log in from a different device, clear the cookies of the browser you used before, or use the incognito mode feature of the browser. You just need to solve the challenge and then click on the verify button. 

However, if you have forgotten your password then log in becomes hard. Hence, you would require to reset your password. Furthermore, if you remember the password but have forgotten the email then you have to ask for help from the support team

Let us now look at the steps to Login to Shopify on different platforms. Starting with: 

Desktop devices

Here are the required steps to Login to Shopify using a desktop device:

  1. First of all, visit the login page of Shopify with the help of your favorite browser. 
  2. Then you will see an input field under which you have to enter the domain URL of your store and then hit the next button. 
  3. Then you are required to put your email address and hit the continue button. 
  4. Then, at last, you just need to enter the correct password of your account and click on the login button. 

One thing to take note of is that if you had previously logged in with the same device and browser then it might have stored the information about your store already. Therefore, in that case, you would not be required to enter the domain name of the store and can just continue with the email and password. 

iPhone steps

Here are the necessary steps that are required to be followed if you wish to log in to Shopify with the help of your IOS device: 

  1. The process begins with the step of downloading the Shopify app. Once the app is downloaded you need to wait for it to be installed. Once it has been installed successfully, you can proceed to the next step. 
  2. Once the application is installed successfully you are required to open it. To do it, just click on the icon of the app and then it will be opened. 
  3. Now there are two options available for you. The first option is to sign up for an account and the second is to login to Shopify. If you don’t have an account already with Shopify then you are required to choose the option of sign up otherwise you may proceed to login to Shopify. Once you have an account and are on the login screen, just enter your email address and the password of your account. 
  4. If you own more than one store in Shopify that too with the same email address then you will require entering the URL of your domain which ends with the sub-domain .myshopify.com. After you’ve entered it you may proceed to log in. 
  5. Then just click on the login button and you will be inside your Shopify dashboard.

Note that if you don’t remember the password of your account then you just need to click on the forget password button so that you can reset it. 

How to login with more than one account?

Sometimes you are required to login to Shopify with different accounts on the same device. Here is how to do it: 

  1. First of all click on the field that says store while being logged in the Shopify app. 
  2. Then just enter the name of the account in the input field given at the top of the screen. 
  3. Then tap on the option that says “log in to existing store”. 
  4. Then you are required to enter the email address and the password of your account that you want to use to login to Shopify. 
  5. Then you just need to tap on the login button. 

Now that you have followed all the steps, you will be redirected to the dashboard with the new account as the active one that you just logged in with. You can always switch accounts to check the information on another account. 

Conclusion

These were the methods of logging in to Shopify at cross platforms.  If you wish to learn more about Shopify then you should definitely check some amazing tutorials by LiquidBlox. 

SaaS Branding

How Headphones Can Improve Your Productivity at Work

In order to break down barriers and promote collaboration between each company’s department, open offices are becoming increasingly popular in recent years. However, they can also increase distractions at work, so that you’ll end up hearing the gossip and chit-chats of your colleagues a few desks away. Under this circumstance, you would be glad to have a pair of headphones, which are a really helpful companion at work. Here’s why bringing your headphones in the office is a pretty wise decision:

1.Get in Your Work Zone

Putting your headphones on can help you to create your own work zone amidst open office with low or no partitions. You may have seen your attention wander because of co-workers’ chats and other ordinary activities. A pair of noise canceling headphones can help you to screen out as much as three-fourths of office chaos soundtrack.

It can also be a perfect way to discourage others from interrupting you when you are on a roll with a task that requires concentration and deep thought. Some workers sometimes put their headphones on to prevent interruptions caused by listening to anything because it can release a signal that you don’t want your work zone to be broken into. Therefore, your colleagues will be (or they should be) less inclined to come over to talk with you unless absolutely necessary.

In some ways, headphones can improve your focus at work as well. When you turn off the noise of your open office and filter the unimportant interferences of your colleagues, the tasks that you are struggling to focus on will become a lot easier to knock out.

2. Make You Insanely Productive and Creative

There is an overwhelming amount of research out there prove that a pair of headphones with music on is helpful at work. It can positively impact your brain’s reactiveness and make your nine to five schedule more productive and creative. That’s because headphones with melodious sounds on will activate the release of dopamine in the reward area of your brain. So you will feel like tasting a delicious food or smelling a pleasant aroma.

The result of this stimulation can pump up your energy and give you a positive mood. If you’ re not in the right situation at work, you need a headphone like SOMIC headphones. Put it on with pleasing tunes, and it will break you out of just thinking one way and influence your productivity, specifically for the tasks that require a lot of creative thinking or problem-solving. Your ability to organize material and recognize letters is much faster in positive feelings; thus it can get easier for you to come up with better ideas and solutions to a problem.

When you are in a negative situation, you are more likely to make a decision hastily; you may close your mind to alternative suggestions. If your company is headphones friendly, put it on! Your task performance will increase significantly if you’re in a good mood, and you will perform better than those who sat in silence with headphones off.

3.Create Your Unique Working Atmosphere

You can create your unique working atmosphere with headphones on by choosing different kinds of music to listen to according to the task you are performing. If you are on tasks that require concentration, organization, and inspiration like writing, ideas-creating, you’d probably want to pick some soft, mellow music without lyrics. Such music can reduce distractions as well as help you to get your creative juices flowing and knock out your tasks that are hard to stay focused on. Conversely, you are recommended to choose video game music that can motivate you when you are doing tedious tasks. It has been proven that music like this is wonderful for getting through repetitive tasks more quickly than usual. More importantly, you should listen to any kind of music that can motivate you and provide a positive impact. Or even better, measure the performance of your task after listening to different types of music at work and choose the most helpful one that creates your own working atmosphere.

4. Make Tedious Tasks Seem Fun

Using noise-canceling headphones at work like the SOMIC noise-canceling gaming headset that can provide you with a powerful listening experience. Bursting you into the songs will take the boredom out of repetitive tasks and make your regular job seem fun. This happens not only because of the dopamine released by the music’s stimulation, but it also comes from the music rhythm. The danceable beets can provide good emotions for you to go through the working day full of energy and raise your job satisfaction. So it is really useful when you are gloomy on a Monday morning or suffering because of a job that is hard to accomplish.

In short, wearing your headphones and listening to something catchy can help you work more cheerfully and efficiently. If you are planning to get one, you should focus on its comfortability and sound quality.

There is a brand of headphones that combine these features at a reasonable price. SOMIC, a leading headphone, headsets, and earphones manufacturer, has achieved great success in developing the international market. Their products are sold in more than 200 countries and areas in the world since 1999. You can get a great pair of high-quality headphones and can even get good ones for under $50.

Take for example the SOMIC G951 noise canceling gaming headset, which has an attractive appearance and a powerful sound experience with surround stereo. And the SOMIC G936N Commander gaming headset, which provides a true 7.1 virtual experience, a flexible 3 sound effect mode switch, a 50mm sound generating unit, and skin-friendly mash earmuffs.

The coolest feature of these headphones? Noise cancellation, which can keep unwanted sounds out, and you can not only use it when you are working, but it also gives you excellent gaming experience.

What more could we be asking for?

sales-img-featured
SaaS Branding

Technologies that Helping Businesses Generate More Sales

The marketplace is swamped with high-tech tools that claim to make life easier for salespeople who are constantly on the move. However, with so many options, it can be a little overwhelming trying to pinpoint the best solutions for your selling style. Which tools work best?  

You might have heard of mobile, analytics, social and cloud tech. Not only does technology help streamline business operations, but it also helps with sales and marketing. New technology can give you a strategic presence across a variety of platforms. These technologies give top salespeople the advantage over other professionals and should be made a top priority in the coming year. Here are just a few ways technology will boost sales in 2019 and make you a more productive salesperson.

  1. Say Hello to Social Networking

social-network

Those salespeople who do not capitalize on the connectivity of social media are way behind the times. Social networks like Plaxo and LinkedIn were specifically created for business-minded professionals just like you. Not only do these sites give expert salespeople an outlet to connect with their peers, but they also allow open communication with consumers, potential customers, and other businesses. These platforms help spread the word about your unique solutions and make your brand more personalized. If you are looking to put your network to good use, expand your list of contacts and create opportunities, then leverage social media. 

  1. Qualifying Prospects

In addition to networking on social media, tech tools will help salespeople get the qualified leads they need. Resources like Lead411 and NetProspex can provide sales with company addresses, business email lists, and phone numbers. Some of the best B2B lead generators are a great solution for all professional salespeople in providing qualified, You new and targeted prospects. 

  1. Prioritizing and Leveraging New Information

As you might guess, there is no shortage of information out there. Most people spend their days tweeting, emailing, posting and sharing—possibly even over-sharing. Most days it seems like a cacophony of howler monkeys barraging you with information. With just a few tech resources you can prioritize this information and easily find the information most relevant to you and your selling style. Evernote, Scoop-it, and Flipboard can help you organize and engage more effectively with your feeds. Not only are the layouts organized and user-friendly but also accessible across computers, phones, and tablets. You can easily stay abreast of updates and get results based on your queries. You can receive alerts if certain prospects, clients or other businesses are in the news.

  1. Lighten Up

In the field, it is difficult to lug around a heavy laptop. Modern technology now has a solution that will lighten your load while traveling. The tablet is the way to go. Smartphone efficiency is crucial for making deals, reaching out and staying in touch. It is necessary to access emails, check websites and use software applications on the go. Some ultra-mobile tablets include Apple iPad Air, Dell Venue 11 Pro, and Samsung Galaxy Note 10.1. These best-of-the-best tablets are easy to use, carry around and prove to be just as powerful as those overweight PCs.  

  1. Forecast Remains Cloudy

Another must-have tool for 2019 is a fast and secure cloud system. With cloud solutions, you can work as a cohesive team, collaborate with customers, develop new and profitable relationships, and support more effective work-flow processes. They are fast and reliable, easily used by new employees and veterans. Sales Cloud, Box, and Okta give team members easy access to applications, documents, and systems anywhere and on any device. 

  1. Old-School Resource with New Technology

Still one of the best resources for many sales professionals is good old-fashioned, person-to-person communication. However, those who suggest “just calling” prospects will be ridiculed. This is no joke. Sometimes, a live conversation is the most effective method for hitting up prospective buyers. The most affordable connectivity options include Skype and ooVoo, allowing salespeople to video chat, instant messages and make Internet calls anytime for FREE. These sites and apps work on computers, tablets, and mobiles, and provide a whole new way of staying in touch. 

Author: Usman Raza is the co-founder of Christian Marketing Experts LLC, a marketing consultant at SeedX Inc and working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.