Category: SaaS Branding

SaaS Branding

Product Marketing vs. Product Management: Demystifying the Roles

Product management focuses on the development of a product while product marketing focuses on launching a finished product to the market.

I agree this is an oversimplified differentiation between the two.

In reality, the two disciplines overlap and are more intertwined. Not just the disciplines, even the roles, responsibilities, and skills of a product manager and a product marketing manager, who manage the respective disciplines, overlap.

This often leads to confusion between product marketing and product management and the role of a product marketing manager and product manager.

In this post, we will dig deep into product marketing vs. product management and the roles of a product manager and product marketing manager.

What is product management?

Product management is an organizational function that focuses on the management of the complete lifecycle of the product — from its conception to development, launch, and ongoing improvement.

A product manager or product owner is responsible for guiding the product life cycle.

Martin Eriksson calls product management the intersection of business, user experience, and technology.

Product management is different from project management, which looks into the day-to-day details of a product’s development. And product management is also different from product marketing, which takes care of marketing the finished product into the market.

What is product marketing?

Product marketing is an organizational function that focuses on launching a finished product to the market and making it discoverable to the customer with the purpose of selling it.

It includes deeply defining a product’s target audience, USP, and messaging and positioning, competitor research, and creation & distribution of the content.

A product marketer is responsible for creating, executing, and managing product marketing strategy.

What is the difference between product marketing and product management?

The difference between product marketing and product management is that product marketing focuses on launching a finished product to the market while product management is concerned with the creation of the product.

A product manager oversees the product management function whereas a product marketing manager oversees the product marketing function.

The confusion between the two roles and the two disciplines lies because they both are concerned with the successful launch of the product to the market.

A product manager researches and analyzes the market because they want to make sure that the product is the right fit for the market, desired by the end users, and fulfills the company’s objectives.


On the other hand, a product marketing manager researches and analyzes the market because they want to make sure that the developed product is reaching its intended target audience and is portrayed in the best possible light.

A product manager focuses on creating the product that is the right market fit whereas a product marketing manager focuses on positioning the product effectively to the right audience with the intent to make users purchase the product.

There are also some clearly visible differences between these two disciplines and roles.

For example, product marketing is not concerned with the technology part or the development of the product, but product management is concerned with strategizing, development, and user experience of the product.

Though product marketing can influence feature development with its deep marketing insights at any stage of product development and product development can influence product marketing with its product offerings at any stage.

Product marketing vs. product management

Product marketing 

Product management 

Focuses on bringing the product to market

Focuses on creating and  developing the product

Product launch, promotion, branding, positioning, and messaging 

Product roadmaps, defining features for development, maintaining backlog, and project planning

Work closely with sales, marketing, customer success, and product management team

Works closely with engineers, user-experience designers, and other stakeholders 

Achieve business objectives by  generating demand for products and accelerating sales

Achieve business objectives by delivering user-centric products that drive business growth

Focus on creating compelling product stories that resonate with your target audience

Gather user feedback continuously and use it to inform product development decisions

The role of a product manager

The role of a product manager is to ensure that the team creates a product that is desired by the customers and serves the business objective. They work cross-functionally with managers from various departments, including marketing, sales, finance, and legal to ensure that each step of the product development life cycle is executed properly.

This leads to a set of responsibilities of a product manager. Have a look at them.


Responsibilities of a product manager include:

  • Understanding and identifying customer needs.
  • Performing market research and competitive analysis to identify the product-market fit.
  • Representing the end-user needs and defining the vision for a product.
  • Creating a product roadmap (roadmap tools will ease this process), defining the project scope, setting goals and milestones, and defining strategy for product development.
  • Defining product features, coordinating product release, gathering feedback from end-users and stakeholders to iterate on the product to make improvements.
  • Communicating with stakeholders from various departments to align product development with business objectives.
  • Guiding teams through the entire product lifecycle.
  • Gathering feedback and guiding ongoing improvement on the product.

Essential product manager skills

A product manager is either someone who is a master at technical development with good business understanding or a seasoned marketer with decent technical skills who can drive the creation of the product.

 There is a certain set of skills a product manager needs to be successful in the role. Have a look at them.

  • Communication skills: A product manager has to lead the marketing, development, and business aspects of a product. They should have good communication skills to understand others and convey messages in a way that everyone can comprehend.
  • Project management: A product manager needs to oversee the entire product life cycle. They should have practical knowledge of project management methodologies to manage various projects, create product roadmaps, and devise an actionable strategy for product development.
  • Technical skills: A product manager needs to have a decent knowledge of technical software development including coding, testing, and deployment to lead the overall product development.
  • Research and problem-solving skills: A product manager should be able to research extensively to gain knowledge and find solutions to the problem. It is because they have to set a vision, guide teams through the product life cycle, and solve challenges daily.
  • Analytical and strategic thinking: A product manager should be able to think analytically, critically, and strategically. It also requires the adaptability and flexibility of mindset to make better decisions.

The role of a product marketing manager

The role of a product marketing manager is to design, execute, track, and manage the product marketing campaign. A product marketing manager works with the product development team, sales team, and marketing team to ensure the successful launch of the product.

A product marketing manager plays a key role in all three stages of the product launch:

  • Before the launch: By sharing insights to develop a product with the right market fit.
  • During the launch: By creating a product’s go-to-market strategy.
  • After the launch: By overseeing customer response to the product, receiving feedback, and taking necessary actions for potential improvement.

This leads to a set of responsibilities of a product marketing manager throughout the product lifecycle marketing. Have a look at them.    

Responsibilities of a product marketing manager include:

  • Deeply understanding the target audience and defining ideal customer profile and buyer personas.
  • Performing competitor research to learn about your competitor’s products and marketing tactics.
  • Establishing the product’s messaging and positioning to position the product appropriately in the market.
  • Creating a product’s go-to-market strategy and building the product’s branding and image.
  • Creating content including blog posts, social media posts, email newsletters, videos, and ads to drive awareness and demand for the product.
  • Managing the content calendar and content distribution to ensure the product reaches its intended audience.
  • Tracking the marketing campaign for the optimization and improvement.
  • Ensure the marketing, product, sales teams, and other stakeholders are all on the same page.
  • Guiding the marketing team to drive sales and profit for the business.

Essential product marketing manager skills

A product marketing manager is someone who is heavily skilled at marketing. There is a certain set of skills a product marketing manager needs to excel at the role. Have a look at them.

  • Team building and leadership: The marketing team works under a project marketing manager. They should have good team-building and leadership skills. It includes skills like communication, storytelling, conflict resolution, decision-making, and analytical and critical thinking.
  • Empathy: Emotions play a big part in product marketing. A product marketing manager should have empathy to understand the pain points of the customers. This not only helps you create effective market campaigns but also handles your team’s emotions well and understands your emotions better.
  • Meeting deadlines: A product marketing manager should be good at meeting deadlines. It helps them plan the content calendar effectively and deliver the content on time to lead business growth.
  • Strategic and tactical thinking: Strategic thinking helps a project create long-term strategy while tactical thinking helps a project manager take short-term marketing initiatives to achieve business objectives. A project manager needs both strategic and tactical thinking skills to create marketing campaigns that outperform the competitors.
  • Technical skills: A product marketing manager needs good technical skills including market research, competitive analysis, knowledge of various marketing strategies, content creation, content management systems, and knowledge of marketing automation to create marketing campaigns that serve business objectives.

Do you need both a product manager and a product marketing manager?

A product manager and a product marketing manager work closely together to achieve the common goal of product success.

It is because even the best product with poor marketing fails to reach its audience; resulting in a failure of the product.

Similarly, a poor product that does not fulfill end-users’ needs even with the best marketing strategy would not be able to make a mark in the market.

That’s why you need both product marketing and product management for a successful product launch.

Having said that, in some companies, a product manager takes care of the role of product marketing manager. In that case, it is good to make sure that the product manager along with the technical development leader has expertise in product marketing to make the product successful.  

Top online course for product managers

Learning courses can help you build the knowledge and skills required to become a successful product manager and get certified. Here are the top three online courses for product managers:


1. Product Management Program by Stanford School of Engineering

This program will equip you with the skills you need to be a great product manager. It covers topics like product creation, marketing, team operations, product costing, and more to teach you the skills you need for effective product management.

Course link:

2. Product Manager Certification (PMC)™ by Product School

In this program, you will learn to build products end-to-end and get the hands-on experience you need to lead Product teams. You will gain practical skills and apply everything you have learned through a comprehensive final project to create a product from ideation to launch.

Course link:

3. Software Product Management Specialization by the University of Alberta

In this course, you will learn to create better software products using Agile Practices. You will learn the Agile software management practices that will help you lead a team of developers and navigate the realistic scenarios you will face as a Software Product Manager.

Course link:     

Top online courses for product marketing managers

Have a look at the top three courses for product marketing managers.

1. Product Marketing Manager Certification (PMMC)™ by Product School

In this course, you will learn about how to master product positioning, deliver messaging that captivates customers, create exceptional go-to-market plans, and choose metrics to demonstrate impact. You will learn from the experts who designed marketing campaigns for companies like Spotify, Shopify, DoorDash, and more.

Course link:    

2. Product Marketing Core by Product Marketing Alliance   

This course teaches you all the concepts you need to successfully promote and sell your product. You will learn about pricing strategies, market research, OKRs and KPIs, personas, messaging and positioning, go-to-market strategies, and more.

Course link:  

3. Certified Product Marketing Manager (CPMM™) by 280Group

Certified Product Marketing Manager credentials demonstrate your skills in creating and executing the marketing plan and budget, creating marketing campaigns to drive customer acquisition and revenue, and both strategic and tactical marketing functions throughout the product life-cycle. You can enroll in the Optimal Product Management Training course by 280 Group to prepare for the AIPMM CPMM™ certification exam.

Course link:       

What is the salary of a product manager and a product marketing manager?

As per the Glassdoor estimates, the average salary for a Product Manager in the United States area is $125,778 per year, while the average salary for a Product Marketing Manager is $121,396 per year in the United States area.

The total pay range for a product manager is $121K – $206K/year. Whereas, the total pay range for a product marketing manager is $128K – $206K/year.

Wrapping it up

Product marketing and product management are two different organizational functions with the common purpose of launching a successful product that customers love to use and serve business objectives. A clear understanding of the role helps you implement the right strategies and appoint the right people to create successful products.

SaaS Branding

Why Remote Work Monitoring is Important

Should you keep an eye on your remote employees? You must have heard a lot about it. One side answered yes, while the other replied no. Some argue that you can only rely on trust to run a remote workforce. Yes, you can, but what about the employee productivity that may be lost due to your failure to supervise your remote team? What about your company’s performance, which may suffer due to your remote workforce’s inefficiency? Remote work monitoring is essential from a business standpoint. Read on to learn why remote work monitoring is important.

What Exactly Is Remote Work Monitoring?

Remote work monitoring allows companies to monitor workers’ activities and productivity for the firm’s benefit. Though others say it violates employees’ privacy and autonomy, it may assist managers in getting an immediate insight into colleagues’ deliverables and progress.

Why Remote Work Monitoring Is Important

Managers of remote workers may find it challenging to verify that their team in the field is performing to the best of their abilities. Managers are forced to assume what workers are doing throughout the day since they do not have a way to monitor their actions. Fortunately, several software solutions are available that allow managers to monitor the activities of their remote staff, as well as the time spent visiting customers and on the road. Let’s look at some advantages of employing such tools to monitor remote work.

1. Provides You Peace of Mind 

Many individuals have begun working from home due to the global emergency of COVID-19. Transitioning to this new work culture presents obstacles and opportunities for individuals and businesses. One of the most important considerations for an employer is whether or not their staff are working.

Because remote working on this scale represents a new kind of work culture, it is normal to be concerned about workers’ job performance. Remote employee monitoring software may provide the following:

  • A complete view
  • Allowing you to examine each person’s overall performance
  • Productivity
  • Engagement with only a few clicks

2. Builds Accountability

Employees may compare their performance with the rest of the team by using a time and productivity tracking system, such as monitoring office 365. A self-motivating work strategy may lead processes to accelerate, and many employees will go above and above for a project.

3. Sets a Trusted Environment

Remote work monitoring software verifies an employee’s performance while providing feedback to the employee. Employers may use this program to get information on their workers’ general performance, total productive hours, job commitment, etc. All of these characteristics assist managers in making critical staff choices based on solid facts.

4. Keeps Employees Focused 

Employees working from your office premises are not in a remote work environment. It may be distracting, and keeping focused in such an atmosphere might be difficult for workers. Employee productivity hours are tracked via remote employee monitoring software. This tracking system encourages employees to remain focused and productive throughout work hours. It might be easier to track employees’ productive hours with remote employee monitoring software.

5. Handles Budget Better

It may take time to predict how much effort, time, and resources will be required to finish a specific project. A manager might presume initiatives for high-priority customers need more attention than those for clients with lower revenue, but there are better methods to allocate cash.

Managers may observe how much time a representative generally spends with a certain customer and the tasks they do for that client when personnel monitoring is in place. This information gives managers a better understanding of the demands of that specific customer and allows them to allocate finances and human resources appropriately. The more managers understand client-employee interactions, the better they can allocate organizational resources.

6. Accurately Bill Clients

When staff must depend on their recollections to record their time with customers, their reporting is vulnerable to human error, which may result in billing mistakes. This may be detrimental to your organization’s financial line and customer connection. If a customer believes their bill does not represent the care they got from your company, a disagreement may emerge, causing the client to discontinue doing business with you entirely.

Not only can this affect an organization’s cash stream, it may also harm its reputation. However, if a company uses time monitoring software, there will be actual evidence to demonstrate how many hours a representative spent with a customer. With this information, the customer will be pleased to know that they were appropriately billed, and your business will save money since workers’ hours were accurately documented.

7. Recognizes Employee

It’s common for remote workers to feel undervalued, particularly high-performing staff who do their tasks on time and with excellence. Remote employee monitoring allows you to track performance and discover who is working effectively. Employers may then recognize them for a successful job.

8. Effectively Manage Project Timelines


An hourglass is used to measure time lapse

Before assigning tasks, managers would create a project timeframe. Managers may watch the time workers spend on a project and their tasks using employee monitoring to check whether they are adhering to the suggested timeframe. Insights acquired from this data allow managers to teach people as required to ensure they are working effectively or to create a new timetable. Monitoring, in any case, will prevent projects from being delayed due to inefficiencies in the field.


When people hear about remote work monitoring systems, they often think of software spying on them. However, the truth is somewhat different. The monitoring system assures efficiency, assists remote workers in staying focused, and fosters a trustworthy work environment, all of which are critical for a remote team.

Furthermore, monitoring remote workers’ activity assists managers in determining which company procedures are effective and which need improvement. Organizations using employee monitoring might benefit from increased company development and engagement.

SaaS Branding

Apps That Will Change Your Life for the Better

In today’s world, you can’t function if you don’t have a phone full of different apps. Not only do these apps help you get more organized, but they also save you time and money. In addition to that, you don’t have to use too much energy in order to look for different things. Most of them are available in apps that sum up your preferences and help you narrow your choice. People are so used to doing things this way and the result is that there are many apps that can help you improve different areas of your life – from your social life to your business and education – so here are some of the most valuable and useful types of apps you might need as well.

App for coding

There are so many people trying to shift their careers and start fresh in the IT sector. One of the best-paid jobs is in coding and this is also one of the toughest things to learn in a short period of time. That’s why many people are using different apps to help them learn the basics of coding. This is a practical solution because you can use this app wherever you go and there are many apps that offer troubleshooting that might help you solve some of the hardest parts of the coding process. You can get into real projects and learn the basics of programming languages and get feedback whenever you make a mistake from people who know more about these things than you.

Apps for time management

Today, there are many people working from home or on a hybrid schedule. If you are one of them, you know how hard it is to stick to specific work hours and keep self-discipline, while working remotely. No matter how hard you try, you still end up wasting some of your time on meaningless activities. And when you finally get the work done, it takes you more time and energy. With a time-tracking app, things change for the better. Now you can see where your time goes and take action. The principal thing is that your productivity is not a direct function of time invested. It’s about managing attention and structuring your work properly. The right time tracking tool will help you stay focused, distribute time between routine and creative tasks, make smarter breaks, and avoid burnout.

App for transportation

Whether you need a lift once in a while or this is the most usual way you go from point A to point B every single day, there are many practical apps for transportation that will make your life a lot easier. They allow you to schedule a ride in advance but also help you if you’re in a hurry and need a lift ASAP. The convenience these apps provide you with will allow you to organize your life ahead, minimize your stress level, and go anywhere you want to go even if you don’t own a car.

Apps for dating

woman holding red and silver can 

With a busy schedule and people not having enough time to go to places to meet new people, many of them turn to apps and websites for finding their soulmate. And the best thing about these apps is that you only need to install them before you can start your search, which means that they’re very easy and simple to use. You can also find someone special if you just look at a helpful sugar dating app and allow yourself to be more open and outgoing. As soon as you see how easy it is to work on your social life, you’ll become pleased with the changes you’ve made and you’ll start enjoying this process more than ever.

Apps for reading

If you’re one of those people who say that they don’t have enough time for reading, think twice. If you install an app for reading that comes with a huge offer of available books, you’ll find more time for reading straight away! For example, you can use a reading app when going to work, traveling, or before you go to sleep. Whenever you have some free time, no matter how much time we’re talking about, you can access your favorite book in a few easy steps on your phone. You can also download books to boost your knowledge and learn new things, so you’ll feel like you’re using your free time in the best and most practical way possible.

Apps for a healthy life

It’s hard to keep track of how often you walk, how much water you drink, or what you eat every day, especially if you’re a busy person with tons of things to do. Luckily, there are many apps that might help you start leading a healthy life. With the help of these apps, you’ll be able to track your water intake, improve your walking habit, and find new recipes for all those nutritious and healthy meals you could be making for yourself and your family. And in no time at all, you’ll notice that you’re feeling better, more energized, and satisfied, and that’s what we’re all hoping for!

Once you find the right apps, you’ll start changing your life immediately and becoming a better person, so don’t be afraid to begin this process today!

Digital BrandingSaaS Branding

Ionic for Mobile App-a Best Bet to Look for in 2023

Coming up with creative business ideas is essential to any modern-day startup or established business. The foundation of any successful business is based on a solid idea. Creative thinking can help you think outside the box and develop innovative ways to solve problems. To be successful, you must be able to trust your gut feeling and have a clear vision for your business.

Businesses that switch to mobile app development can see a drastic increase in their business. This is because so many people now use their phones as their primary source of information. The mobile app market is constantly growing, and there are more and more opportunities for businesses of all sizes to take advantage of the technology. With so many new apps being released daily, it is hard to know where to start.

Once you have finalized the idea and company to develop your mobile app, the next predicament you will face is choosing a framework. Many options are available to you, and deciding which is the best for your project can be challenging.

Why Ionic is the Best Bet for App Development?

The ionic app development services lead the way in developing cutting-edge and captivating mobile applications. This framework provides developers with a rich set of capabilities to build highly engaging and visually stunning mobile applications. With its powerful APIs and a broad range of support, this platform is well-suited for creating sophisticated applications that meet the needs of end users.

While Ionic is a practical, inexpensive, and user-friendly technological solution, it may not be the best fit for every business.

It supports both mobile and desktop platforms, making it perfect for businesses of all sizes. It is fast, reliable, and easy to use, making it the ideal choice for any business.

With the Ionic mobile app development platform, businesses can easily create mobile applications without spending an arm and a leg. This platform satisfies the needs of its users, who can at any time seek out app development for economic and efficient results.

Ionic is by far the best framework for developing hybrid mobile apps. It offers a bundle of benefits that makes it the perfect framework.

If you are still wondering why then this blog post will be your guide to making an informed decision.

Free & Open-source

App development, while not easy, can be done affordably if you take the time to do your research. Several app development platforms are available, each with its own set of pros and cons. Ionic has its own strengths and weaknesses, but in all ways, it’s better than most of the other frameworks. The most popular frameworks are stable, faster, reliable, and simulate a native feel efficiently, but they’re expensive. Ionic is free and has already proven itself time and time again.

Platform Agnostic

Platforms, such as iOS and Android, require some experience with programming. It can take some time to become proficient in both languages and develop native apps for both platforms.

Ionic offers the freedom to create cross-platform apps easily. This is possible using the Ionic framework, which provides developers with a modular platform that makes building mobile apps much more accessible. With Ionic, you can use Cordova and JavaScript, two popular languages for creating mobile apps.

With ionic high-end user interfaces, extra capabilities can be created quickly, and apps for different platforms can be generated using the same code.

Also, it saves a lot of time and work because rewriting the code is not necessary. This is because Ionic uses AngularJS and the Angular built-in directives to create the application.

Built Using Angular

Ionic is a popular mobile development framework that allows developers to build apps using AngularJS. This makes it very versatile, as developers have all the flexibility they need to use the popular JavaScript framework.

To create a mobile app that stands out from the rest, you should use an Angular-based Ionic framework. This framework will help you create a mobile app that is both innovative and dynamic.

Cordova Enabled

Ionic is a mobile app development framework that Cordova created. Cordova is a cross-platform development framework that lets developers build apps for both iOS and Android.

In addition, Ionic Keeps on hold for logs, battery life, navigation, cameras, and other add-on features that make the application more efficient. These features make the application more efficient but can drain the battery quickly.

Incredible User Interface

Suppose you’re looking for a more custom look and feel for your ionic app. In that case, CSS and Javascript support you get with the Ionic framework gives you higher customization options for menus, buttons, color schemes, etc. It supports the material design’s motion and vibrant colors for an attractive UI. This makes it an excellent platform for developing high-quality mobile applications.

Seamless Testing Process

Ionic makes it easier to test mobile apps, and you can test on a desktop browser or perform simulator testing for iOS and Android apps using Cordova commands. It makes remote debugging possible. This lets you troubleshoot issues on your phone or computer from a separate device. This can be really helpful if something goes wrong and you don’t have access to your phone.

Automated Reload

For an Ionic app to be only refreshed and updated when loaded on the server and the browser, the mobile app needs to communicate with the server. It makes app development a breeze. It saves you time and makes it suitable for your latest mobile app development endeavors.

Community Support

While many different platforms and frameworks are available to developers, the Ionic Framework has quickly become one of the most popular options. This is thanks to its large and active community and the availability of helpful resources on various forums and YouTube channels.

Widget Friendly

Widgets are a great way to make your apps more accessible and personalize your home screen. Using Ionic frameworks, you can create custom widgets for often-used apps on your phone. You can access the application without searching through your app drawer.

Developer-friendly Framework

Angular is by far the most popular framework among developers, owing to its ease of use and modularity. The Ionic framework builds on top of Angular, providing a more complete platform for developing mobile apps.

It simplifies developers’ testing and has the most vital communities supporting them. As a result, developers can spend less time on testing and focus on their app’s development.

Faster Time-to-market

Ionic is a popular mobile app development framework that brings reusable codes, cross-platform functionality, easy testing, etc. This makes designing, developing, testing, and launching the mobile app faster.

Ionic has components that empower developers to build apps with a functional user interface and an elegant design. These components enable developers to create custom layouts quickly, designs and flows for their apps. This makes app development faster and more efficient for both the developer and the end user.


Ionic offers efficient outcomes for altering a hybrid technology structure in a few easy stages. Utilizing Ionic’s drop features makes it possible to make quick alterations to the technology without completely rebuilding it. Additionally, Ionic provides an intuitive interface that makes it easy for anyone to learn.

To sum up, it can be stated that Ionic, with all the advantages mentioned above, is indeed a must-go for mobile app development. This framework offers extra advantages to every industry, such as simple access to the third-party code manual, additional runtime platform support, quick and straightforward development features, and much more.

Give your business a boost and hire ionic developers by developing cutting-edge and captivating app solutions.

SaaS Branding

7 Key Benefits of Using Enterprise Software in Your Organization

Enterprise software is a type of software that organizations use to run their operations. These software solutions can be either on-premises or cloud-based.

The scope of enterprise software is vast. Companies use it for various purposes, such as managing data and improving workflow.

Many companies can benefit from using or incorporating enterprise software in their system. However, the additional expenses of integrating the software are stopping them. If you are still hesitant regarding investing in enterprise software, then knowing the benefits it provides can help you decide better. There are AI-powered enterprise applications to enhance customer service

Here are seven key benefits of using enterprise software in your organization that you should keep in mind.

1.  Enhanced efficiency

Enterprise software provides organizations with tools to help them work smarter and more efficiently. There are tools such as customer relationship management (CRM) systems or enterprise resource planning (ERP) systems.

These types of software have been around for a while, but now there are new generations of enterprise applications that offer far more features. They also provide specialized solutions for using specific industries or functions within an organization, providing enhanced efficiency without sacrificing scalability or flexibility.

Your team can be more efficient with the use of the software. Often this software also includes software support to help users understand functionalities, use it efficiently, and provide help for troubleshooting problems.

2. Standardized process

Organizations are looking for ways to simplify the work process; this is where enterprise software comes in. Enterprise software helps standardize processes across departments and teams by providing a centralized platform for all functions.

Enterprise software has become necessary in today’s workplace because it helps organizations simplify their processes and increase efficiency. It can help to standardize processes, streamline workflows, and increase productivity in your organization overall. These efficiencies also help to reduce errors and automate repetitive tasks.

Enterprise software meets an organization’s needs by providing a standard data model, reusable components, and tools specifically designed for the organization’s context.

3. Secure customer data

Every organization is responsible for customer data. It’s the most critical asset. But, in this digital era, hackers always look for ways to steal customer data. You need to have a robust security system to prevent them from doing so.

There is no shortage of enterprise software available in the market that can help you secure your customer data and keep it safe from hackers. Some of this free software offers a wide range of features you can customize according to your needs.

If a customer wants to cancel their account or requests the enterprise to delete all the data they have collected, you should be able to do that. This ability is an integral part of the process because it ensures that the enterprise does not violate any laws and protects the privacy of its customers. The right enterprise software can help you with that.

4. Real-time access to information

Enterprise software is a type of software that allows organizations to manage their data. You can use it for various purposes, but the most common ones are providing real-time information access and automating business processes.

This real-time access can be helpful when you need to make decisions at the moment. It also integrates with other systems, so you don’t have to enter data manually or through different programs.

Real-time access to information in your organization has many benefits:

  • it helps you make better decisions faster
  • it saves time
  • it improves customer service
  • it increases efficiency

In today’s world, there is a need for real-time access to information. This need is because of the rapid changes in the environment and the fast pace at which companies move. The information that employees need to do their job correctly is available on demand and at all times.

5. Address performance issues immediately

Performance management is a crucial factor in any organization. It helps to identify and address performance issues that can lead to problems in the future. It also allows managers to identify and address performance issues in their teams.

Enterprise software is integral to this process as it can help organizations efficiently manage their performance. The software provides a consolidated view of all the performance-related information, which makes it easier for managers to take corrective actions on time.

Performance issues can be stressful and frustrating to manage. The best way to address these issues is by proactively addressing your organization’s performance with the help of enterprise software.

6. Improves security

Enterprise software is for more than just the enterprise. It can be for small and medium-sized businesses to improve their security. It can help improve safety in your organization by providing a system that has been tested and reviewed for reliability.

There are many ways in which enterprise software can help you improve security in your organization. For example, you can use it for authentication, authorization, encryption, and data protection. Some enterprise software also has a built-in firewall or intrusion detection system.

7. Improved ROI

Enterprise software is a type of software that different organizations use. It can help the organization improve its return on investment.

There are two types of enterprise software: on-premise and cloud-based. They work on different levels, but they both have the same goal – to help organizations make better decisions and improve their ROI in one way or the other.


Enterprise software might feel like an additional expense, but the improvement in the performance of your organization in more ways than one is certainly a worthwhile investment. If you are interested in improving your organization, consider investing in enterprise software to get these benefits for your own company.

Digital BrandingSaaS Branding

5 Benefits of Sentence Rephraser for Writers When Writing Blog Articles

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Writing blog articles is not as simple as it may sound; it takes extensive research on the topic, effort to build a structure, and several hours to write an impeccable piece of article.

You also need to proofread the entire piece to make sure it does not contain grammatical errors, typos, redundant stuff, or anything that ruins its credibility.

Technological advancement brings so many productive tools to help writers create impressive write-ups that they can publish online and engage readers from all over the globe.

The sentence rephraser is one of the top-performing tools that writers can take benefit from while writing blog articles.

Although it may sound like a simple online writing assistant, it brings along so many wonderful things to adorn your writing.

How a Sentence Rephraser Can Help You Write Good Blogs

A sentence rephraser is an online tool that can assist you with writing great articles for your blogs, rephrasing means taking someone else’s words and using them to express your own ideas or thoughts.

It is an essential tool for all writers, bloggers, and copywriters.

In this article, you will check out five important benefits of the sentence rephraser tool. Discover how the tool helps you write extraordinary blogs.

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1.    Generate AI-powered quality blog content

Writing quality content is important for blogs because it helps you connect with your audience.

As a blogger, the goal of your content should be to make readers feel something: entertaining, emotional, or even learning something new.

When you write good content, you’re engaging with your readers on an emotional level.

This is why writing quality content is so important for blogs: it gives readers something to look forward to each time they visit your site.

They know they’ll get something worthwhile from reading your posts and want more.

Paraphrasing tools are very popular nowadays due to the fact that they allow people to get rid of unnecessary words, grammar mistakes, and spelling errors when they write their blogs or articles.

They also help people generate quality content for blogs and websites by using artificial intelligence algorithms that allow these tools to generate quality content from scratch without any human intervention left behind.

The paraphrasing tool analyzes the content and determines what makes sense, doesn’t, and why.

The tool can automatically figure out where it can add more depth or detail, where it needs more clarity or explanation, and where it needs to be shortened or removed altogether.

As a result, you can create interesting blogs without wasting time. They will be engaging for readers and offer great value to them.

2.    Offers an excellent sentence structure

The paraphrasing tool offers an excellent sentence structure and prevents dull sentences from making your blog uninteresting for readers.

It works by ensuring that each sentence is unique and original, the tool also ensures that every word counts, which is especially important when it comes to blogging because different sentences can have different meanings.

If you have always struggled with sentence structure, the paraphrasing tool is the way to go.

It can create an engaging content structure for your blog, eventually taking it to the heights of search results.

3.    Helps you prevent plagiarism

Every blogger wants their blog post to be plagiarism-free. This is because plagiarism is no less than a curse for online publishers.

It can ruin your blog’s reputation. Furthermore, you might have to face several penalties and even legal consequences from Google and the original authors.

If you have tried your best to create unique content with no success at all, then it’s worth giving sentence rephraser a try.

The tool will take source text from you and convert it into completely unique content that you can use in your blog post.

You can take the paraphrased text and check it using a quality plagiarism-checking tool such as CopyScape or Turnitin.

You will see that the text generated through the tool is completely unique.

4.    Fix grammatical issues

A paraphrasing tool can fix grammatical issues or misspelled words so that your content is error-free and easy to read.

It is worth noting that not all tools come with grammar fixes. Only reliable ones let you check your write-up for potential mistakes.

It is crucial for a blog to be error-free, or else people will not show interest in it.

Imagine a situation when you are reading an article and suddenly come across childish mistakes that could have been fixed with a little attention.

Such errors will force you to think negatively about that particular blog.

The good thing about sentence rephraser is that it lets you catch errors and fix them before you click ‘Publish.’ Generate your next blog and correct mistakes right away.

5.    Creates engaging content

The content you generate with a paraphrasing tool can be more engaging than the content you produce by yourself.

Writing engaging content for blogs is the key to success. If you want to succeed in marketing or business, you need to write engaging content for blogs. This is because it’s important for your blog to attract a lot of attention and generate high traffic.

In order for readers to become interested in what you write, they need to be able to relate to it. If they don’t feel like they can relate, then they won’t pay attention.

So when writing engaging content for blogs, make sure that everything you do makes sense and fits in with the rest of your post so that readers will understand where it’s coming from and why.

Engaging content can help you stand out from competitors and make readers feel like they’re getting the most value out of their time when they visit your site.

Not only that but writing engaging content will also help you attract new customers, who are much more likely to purchase if they know their experience will be satisfying and memorable.


Paraphrasing tool is a great help for writers. It helps you generate high-quality content without any hard work and effort from your side.

It offers an excellent sentence structure that makes your content look more professional and attractive to readers.

It also helps you prevent plagiarism as it offers original content generation, which keeps the originality intact.

The paraphrasing tool generates AI-powered quality blog content, automatically fixing grammatical and spelling mistakes in your blog posts.

SaaS Branding

Top Benefits of Using Recruitment Software for Quality Hiring

Your company’s recruitment strategy may have changed in recent years. Your HR department might be focusing on the long-term success of its strategy. Therefore, they will likely try new tactics and strategies to improve the outcomes.

Recruiters are evolving hiring strategies to acquire the best talent and improve candidate experience. They are modifying the interviews, eliminating the myth of commonly asked interview questions and what should be their answers. Besides, they emphasize candidate experience and the employer brand.

Hiring managers are also leveraging technology to optimize the functions and get the most out of them. Recruitment software greatly assists recruiters in almost every task and saves them valuable time. Let’s see how it can be beneficial for your organization.

Best Ways The Recruitment Software Benefits Your Company

Enhances Candidate Experience

Job seekers look for your employer brand before applying for a position; it is the first thing they come in contact with. The candidate experience starts from their very first day and ends on the day of onboarding. Candidate experience affects the employer brand and the hiring strategies in the long run. Therefore, businesses are giving more importance to the candidate’s journey. The recruitment software assists managers in optimizing it.

The automated system enables excellent features that guide the applicants throughout their journey and create an impressive image of the company in their minds. Moreover, it helps to personalize the candidate journey, improving the hiring funnel.

The recruitment software personalizes and improves the candidate experience in the following ways:

  • Enables multilingual applications, so the applicants can easily understand the required fields and company requirements.
  • Most job seekers use mobiles to search for employment opportunities; therefore, the system optimizes job postings for mobile phones.
  • It automates the interview scheduling and sets the interview time best suitable for both parties, saving them considerable time.

Improves The Hiring Funnel

Hiring executives usually source candidates from job boards and career events, but they often provide much time doing it. Automating candidate sourcing can save time and help to get qualified applicants in the first place. Moreover, a consistent and standard procedure is set to engage the candidates.

Some systems even offer AI capabilities to optimize the applicant search. It helps to target the right candidate at the right time by focusing on the job seeker’s skills, experience, and availability. However, selecting and hiring the right employee is not as easy as it seems; human involvement is necessary to get the expected results. The hiring process cannot be automated entirely, but it can save you notable time, which you can utilize to improve the recruiting funnel and candidate experience.

Boosts Social Reach

Social media plays a key role in determining the company’s image as job seekers look for brand profiles on different platforms to take an overview. Having a good social reach can contribute to your employer brand as well as your consumer brand. Therefore, applicant tracking systems help in that aspect also. They assist the recruiters in creating engaging job descriptions, targeting the audience, and increasing the posts’ visibility.

Some systems even allow integrating the company’s social media accounts so that everything can be handled from a single space. In addition, they help to publish posts in bulk, saving time and effort.

Establishes Effective Communication Channel

Communication also impacts the employer brand as it influences the candidates’ minds. Interacting with an applicant at the initial stage and not giving him any update about the further step negatively impacts the company’s image. According to the Talent Board, 52% of applicants wait for around 180 days or more to get a response from the hiring team. This shows disrespect to the candidate’s given time and efforts. Recruitment software enables efficient communication channels between the recruiting team and applicants.

The dashboard gives hiring executives a quick overview of all the applications and statuses. In addition, it provides you with necessary candidate data such as email addresses, phone numbers, and other details. Some vendors even allow messaging any candidate right from the system via email or text to update them about the further step.

Creates A Comprehensive Database

Talent pools are mandatory for HR departments to deal with hiring requirements in the future. However, manually maintaining the candidate details in spreadsheets or papers can be tedious and time-consuming. So, the applicant tracking system help to create a database of current and past applicants. In addition, it allows the recruiters to get in touch with the applicants at any time.

Based on the type of candidate, these are the major divisions of the talent pool you can create with recruitment software:

    • Passive Candidates: Candidates who are not looking for employment opportunities but are open to discussions to get the right role. It would be best if you continue to nurture these applicants so they might consider your business in the future.
    • Runner Ups: This includes the applicants who were previously interviewed for a position in your company but scored the second rank. Emphasize these candidates as they might best fit your organizational culture, and admire the second chance you gave them.
    • Employee Referrals: These candidates are referred by your existing employees and might be suitable for your requirements but were not hired due to the unavailability of open roles.
  • Ex-Employees: It is essential to stay in touch with your former employees. They are the greatest assets you should consider to re-acquire.

Some system providers also let job seekers create profiles and add details by themselves. So, the profile information stays up-to-date and relevant all the time. These systems note applicants’ interest areas and suggest relevant opportunities based on their skills and interests.


Recruitment software helps the hiring team achieve efficient results and utilizes less time and resources than the manual process. It cuts numerous unnecessary costs and eliminates irrelevant applications, so the HR executives don’t have to spare time for classifying them. However, it cannot provide efficiency without human involvement, so you should always focus on improving hires’ quality and digital advancements.

SaaS Branding

4 Ways to Improve the Agility of Your Bank’s Treasury Management Program

The increasingly digital nature of today’s financial industry means that technological innovation is all but a must for modern banks to grow and prosper. It’s especially critical for bank leaders to understand that innovation involves much more than rolling out fresh new products and services. Banks should also leverage contemporary technology to improve key processes like customer service, data management, compliance, and the like. A robust digital banking system can go a long way toward improving operational efficiency, boosting employee productivity, and driving profitability to new heights.

Digital tools and solutions are especially important for empowering corporate banks’ treasury divisions. Though treasury is frequently overlooked by many innovation programs in favor of more customer-facing areas, the truth is that a flexible treasury management system has the potential to unlock great value for any bank. After all, an agile treasury enables smarter and more efficient allocation of bank resources. It also helps banks manage profit-and-loss-related risks much more effectively.

Here are four concrete steps banks can take to improve their treasuries’ agility:

Identify Your Bank’s Strengths and Weaknesses

Before banks can even begin investing in digital solutions for better treasury management, they must first develop an innovation strategy that directly addresses the department’s strengths and weaknesses. Being intimately familiar with the effective aspects of existing processes and those that need improvement will help banks choose the right tools. This knowledge will also allow bank leaders to make well-informed decisions when making changes to workflows and everyday operating procedures.

One effective way a bank can assess its treasury division’s incumbent operations is to perform a SWOT analysis. This can help them identify the following critical insights:

  •       Strengths – Evaluate existing processes, protocols, and bank relationships. Pinpoint is the strongest and most effective of these. These procedures can continue being employed to the treasury’s advantage.
  •       Weaknesses – Identify internal challenges and roadblocks that prevent the treasury team from making strategic, data-driven decisions.
  •       Opportunities – Identify areas where you can immediately make potentially positive changes. Prioritize points for improvement that stand to enhance your processes most when addressed.
  •       Threats – Determine what market conditions and other external factors have the greatest potential to negatively affect the bank’s cash flow. Point out which threats have the highest probability of occurring and develop contingency plans to mitigate their impact.

Automate Treasury Management Processes

Current research shows that one-third of bank treasurers working with legacy systems don’t have time to complete their daily tasks. This is because many corporate banks continue to depend on antiquated processes, such as tracking cash flow manually through spreadsheets.

Unfortunately, such outdated processes are not only time-consuming but also highly vulnerable to error. As modern banking grows increasingly fast-paced and competitive, older treasury management programs could cost corporate banks a fortune in lost profit and productivity.

Rapidly mounting digitalization across the financial industry means that wide-scale process automation is no longer a luxury but a necessity for banks everywhere. A study by BCG shows that automation can potentially reduce the operating costs of a bank’s treasury department by 20 to 30 percent and raise its average NII contributions by 10 to 15 percent. This uptick in efficiency ultimately benefits not only the treasury division but also the bank as a whole.

Banks seeking to modernize their treasury management programs usually begin by retiring spreadsheet-based procedures and instead entrusting routine tasks to digital software solutions. Corporate banks would also do well to replace procedures that require employees to log onto bank portals and manually normalize data. Automating these processes frees up time, resources, and manpower for more value-adding activities that require human intervention and special expertise, like analysis and planning.

Enhance Risk Management

Improving a treasury division’s security, fraud prevention, and risk management functions is another important part of creating a more agile treasury on the whole.

Rapidly evolving, unpredictable market conditions require banks to monitor the market and other external economic factors in real time. Access to accurate, up-to-date information on potential business risks and opportunities helps banks make more informed decisions based on historical data. With this critical information in hand, they’re better equipped to identify significant lending and investment patterns. This, in turn, allows them to manage cash flow appropriately.

A good treasury management system can enhance the department’s risk management capabilities in a number of ways. Timelier gathering and delivery of risk-related information enables a more holistic approach to balance sheet process management and facilitates more effective strategizing. The most advanced systems can even oversee a bank’s origination-to-liquidation cycle from beginning to end.

Switch to More Short-Term Cash Forecasting

Given how fast the business environment of today is likely to change, traditional 60- or 90-day forecasting views are no longer sufficient to help banks stay on top of developments in the market. As such, many banks and other financial institutions have begun shifting to monthly, weekly, and even daily forecasting for greater agility and responsiveness.

For treasury departments, the need for more short-term forecasting entails leveraging solutions that can track cash position fluctuations and other liquidity-related metrics in real time. Timelier, quicker views into liquidity ensure banks can access their cash reserves when needed while minimizing excess.

Treasuries need to become increasingly flexible and efficient to help corporate banks survive and thrive in today’s highly unpredictable business landscape. The right digital solutions can help treasurers generate a wealth of competitive and financial value for banks for years to come. With an agile treasury behind them, banks can then tackle challenges confidently without compromising the quality of their offerings and services. 


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4 Benefits of PO Box Alternatives

The advances in technology today have made a lot of older practices look outdated and obsolete. A P.O. box is one such practice. Frequently used by small business owners, frequent travelers, digital nomads, and anybody else not looking to have their mail delivered directly to their homes, a standard post office box has now been replaced by newer PO box alternatives that provide all the convenience and none of the downsides.

A virtual mailbox, the cutting-edge alternative to the old PO box, is the perfect modern solution to all your snail mail needs. Here’s a look at what a virtual mailbox means, and the four key benefits it offers.

What Is a Virtual Mailbox?

Looking to travel often but need someone to not only receive but also go through your mail to let you know what is urgent and what isn’t? A professional virtual mailbox service such as the one offered by is better than a po box since you don’t have to drop everything to come and collect your mail every time you receive new mail.

PO box alternatives like offer a scan and email feature where every item in your new mail gets scanned and the images of the scan sent to you via email. You can then decide if the mail is urgent enough for you to pick up immediately or be forwarded to you, or whether it can also be sent to you at a later date along with other incoming packages.

Besides the mail pickup, these types of virtual mailbox services also offer you an actual physical address to use for your business and other communication if you want to keep your personal address private. Let’s take a closer look at all the benefits of a virtual mailbox.

You Don’t Need to Keep Going to Your Mailbox

Unless you’re expecting a package that you’ve been really looking forward to, commuting every time to check your mail can feel like a needless, thankless chore. It may also not be physically possible for you to keep checking on your PO box in person. This might be due to a number of reasons. Some people intentionally prefer the thrill of being a digital nomad where you’re constantly on the move, be it for personal or professional reasons.

An old-style P.O. box is pretty burdensome in such cases, where you might be out of the country, not just out of the city or state, too often to actually keep checking on your PO box. This might also be the case for frequent business travelers. Or someone in poor health might have difficulties in getting to their PO box often. A virtual mailbox does away with this need to be there in person to check your mail. When you compare a po box’s price to the bare-bones services it offers, a virtual mailbox emerges as the clear winner.

See Your Mail in Your Inbox Before You Get It

Most professional virtual mailbox providers offer a scan and forward service. This entails scanning all your new mail and sending you these images of your packages and envelopes to you in your email. You can thus sort out for yourself which mail is important enough to be picked up or forwarded to you and which mail can be kept until your next mail package. The scan feature also ensures you could be anywhere in the world and yet know when and what new mail you’ve received.

Get Your Mail Forwarded to You

A great benefit of a professional virtual mailbox is that you don’t need to go physically to retrieve important emails. You can decide if you want every bit of mail forwarded to you, or just the important ones, based on the images of the mail sent to you in your inbox. You can also choose to have your non-essential mail privately and confidentially shredded to de-clutter your mail.

Seen this way, the virtual mailbox service plays the important role of a virtual assistant that can help you sort out your mail, simplify your chores, and make your personal and professional life easier. What’s more, you can look for a service that does not involve third parties to sift through your mail, but their own, confidentiality-bound employees. These benefits of a virtual mailbox far outweigh the cost of a po box and the meager benefits it offers.

Keep Your Personal Address Private

The physical address feature of a virtual mailbox ensures you never have to share your personal address if you don’t want to. For frequent travelers and digital nomads, this means your lifestyle does not need to get in the way of having a single, consistent address for your packages. You could be on a whole different continent every month, and yet be able to retain a regular address.

For small business owners, if you have a marketing campaign in mind, then you’ll need to send a lot of emails. Most business emails and newsletters require an official business address. A physical address via a virtual mailbox is the perfect solution when you don’t want to advertise your real or personal address to the hundreds of people you want to send your newsletter to.

Another key benefit for small business owners is that the professional address provided by a virtual mailbox service usually looks far more business-oriented and professional than a private, residential address. Use the business address for all your official, government, and marketing communication to send the signal that yours is a serious, ‘real’ business. Remember that a number of banks and businesses too might not accept a mere PO box for an address.

Take advantage of the virtual mailbox to help your small business and your personal life thrive without the inconveniences of an older service where you need to do all the physical labor of traveling or commuting. With the virtual mailbox, you can keep track of all the really important mail you need easily and conveniently from wherever you are around the world. The virtual mailbox is thus truly an important and handy advancement in technology for small business owners and world travelers.

SaaS Branding

3 Best Online Summarizing Tools You can Use to Write Valuable Content Summary

Summarizing is one of the key practices in writing. So, how can a tool help you with that? 

From academia to professional landscapes, writing summaries is key in many situations. Often used as a method to shorten long-form texts and capture the key points, summarizing is a necessary factor in many aspects of the world today, such as:

That’s why writing summaries has become one of the key aspects of content creation. It’s not only an ideal way to communicate an idea in a simple way, but it also saves a lot of time. In other facets of life, summaries are a way to lure the reader into reading the entire thing, i.e., academic essays.

This also shows the writer’s prowess and understanding of the topic while giving the reader a glimpse into what they can expect. So, how do you write such summaries? And which are the best tools for doing so? Let’s dive in and find out. 

What Is Text Summarizing?

Text summarizing is a technique used to summarize a text into a concise and understandable summary. There are two major approaches to text summarization: extractive and abstractive. Extractive summarization relies on the source text to provide all the necessary information.

On the other hand, we have abstractive summarization, which requires the machine to generate its own content. Text summarizing has many use cases in our lives, such as when we want to read an article but do not have time for it or when we want to know the main points of a book without reading it entirely.

However, the requirement for a summary is far more imminent in academia and professional settings. Such as:

  • In academia, it poses the writer’s prowess to formulate content
  • In SEO, it’s a creative way to produce an article for the audience 

Furthermore, SEO or search engine optimization requires a good summary of metadata. While social media networks can also use a summary as a glimpse into an article for your audience. 

Where Can Summaries Be Used? 

Text summaries are a great way to understand the main points of any text. They are used in many different ways, from summarizing reading comprehension for students to summarizing scientific articles for the general public.

Let’s take an unconventional example, if you need to summarize a book for a friend who is too busy to read it, you can use a text summary. You can also use them as an overview of research articles or even in your own writing.

Importance of Summarizing

Why do you think the summarizing text is a skill that is becoming more and more important? In this age of information overload, people need to be able to quickly find the most relevant information. That’s one of the reasons, besides the technical requirements of academia and SEO.

However, summarizing text can be used in many different ways. For example, students can use it during their reading to find the main idea of a passage. Most importantly, they can use it during their writing process to ensure that they include all the necessary information in their paper.

A summary writer has two main goals: to summarize the text and provide an analysis of what is written. These analyses push the reader towards understanding the central idea. For instance:

  • Pushing a specific narrative
  • The resolution of the written text
  • What motivated the writer

These three factors are essential in academies. In professional settings, it could vary from metadata such as titles/descriptions or social media captions. 

3 Best Summarizing Tools You Can Use 

Now that we understand the importance of summarizing let’s talk about the tools that could help you get there. When picking the summarizers for you, we prioritized ensuring both sides have what they need, i.e., students and professionals.

These summarizers that we’ve picked are thoroughly vetted and used for various purposes. Therefore, to ease your text summarizing process, here are the three best summarizing tools available today: 

Summarizer.Org is one of the leading summarizing tools. Whenever you look for a tool like this on Google, this one pops up as one of the primary results. So, why did we decide to put it on our list? Here are a few reasons:

  • It has a length intensity bar so you can pick the ideal length of your summary
  • It can summarize in bullets or by the best lines in your text
  • It’s one of the quickest summarizing tools, even for 1000+ words
  • It’s free 

Now, if nothing else lures you, then you get all the benefits for free should be enough to lure you towards it. These factors make it the primary option for any sort of summary writing in 2022.

SummarizingTool.Net is another leading provider of summarizing prowess. This tool has basically the same UI but has additional benefits. Besides the shortening or lengthening of your summary, you can also pick various languages. Making it ideal for:

  • Both long and short summaries
  • Up to 8 languages supported at the moment
  • Ideal for both SEO and academic writers

While the quality of the summary doesn’t wane, the original research and informative prowess also remain constant in any content you summarize through it. Making it one of the premier options for writers today.

  • Sassbook.Com – AI Summarizer 

Sassbook’s AI summarizer might be a little complicated on the UI side, but it’s one of the best tools you can use today. It’s also one of the few tools that offer abstractive or extractive methods of summary writing. 

Moreover, it features options from small to best, verbose, or custom sizes of summaries. 

These factors are some of the main reasons it has made this list and is one of our three choices for astute text summarizers in 2022. 


We hope this article helps you understand the importance of summarizing and its main pillars. Therefore, the tools we’ve mentioned shouldn’t only help you achieve your goals, they shall help you write outstanding summaries.