Tag: branding

Digital Branding

B2B Brand Recognition Tips to Consider in 2021

Brand awareness creates brand recognition, and brand recognition builds customer loyalty.  When a business customer identifies with another company, they not only buy that company’s products, refusing to ever consider their competitors’ products, but they will also buy their products repeatedly.

If the product lasts a long time, then a business will buy other products that the company makes. Buying that company’s products has become a part of their operation. They rely on that B2B relationship the same way they rely on their board of directors.

With that said, it all starts with establishing excellent brand recognition. While there’s less pressure on B2B enterprises to invest heavily in their brand, that doesn’t mean they’re off the hook. Establishing an identity within the industry remains as essential as doing the same in the consumer market. 

This quick guide will help you increase your understanding of building your company’s B2B brand. Let’s dive in.

Tip #1: Build an Impressive Website  

The first step to building B2B brand awareness is creating a great website that attracts attention and engages visitors. Besides the skillful use of graphics and copy-written content, it should be easy for visitors to understand what service the business offers.   

Take, for instance, the brand recognition needs for a global payroll solutions company. Its homepage should explain its unique selling proposition in the first fold. That way, potential customers can immediately understand how international payroll services can cost-effectively manage the entire payroll of a large organization.  Doing so makes it possible to quickly and accurately compensate employees working in multiple locations.  

Tip #2: Focus on Creating a Good First Impression  

Your advertising materials include brochures, business cards, and stationary.

If these are not well-designed, your company will lose business. You will not impress clients or attract new business partners. That’s why it’s important to search for professional graphic design companies to help create these materials. 

High-quality marketing collateral shows that a business is professional. So, use the best color combinations, card quality, and professional descriptions. 

Also, evaluate the quality of other branding elements to create an excellent first impression. For instance, see if your logos, slogans, and signage align with your brand image. 

Tip #3: Engage in Social Media 

Besides setting up a profile on LinkedIn, Facebook, Twitter, and YouTube, research any other social media platforms your target audience frequents. Social media allows you to engage with prospects, clients, and future business partners. Stay active on these platforms, with regular posts, providing content that shares your expertise. Hire a team to manage your social media presence, ranging from social media managers to graphic designers and writers. 

Tip #4: Publish in Industry Magazines 

Prospects looking for business services often read these for industry news and to discover new products or services. Consider publishing guest posts in these magazines, offering invaluable advice on business-building strategies. 

It might also be possible to arrange an interview for your company. Speak to the editor about what makes your company unique and share the founder’s story. If you can intrigue the editor, they might send a staff writer over to interview the top executives in the company. Additionally, advertise your services because your target audience will be reading them.  

Tip #5: Create an Email Newsletter  

Despite the growing number of new marketing methods available online, email marketing remains one of the best ways to build a business-to-business relationship. While other marketing trends rise and fall, email continues to help build relationships between companies and their clients.

Here are a few ways to get your emails read rather than ignored when they arrive in your subscribers’ inboxes: 

* Offer great value, providing information that will help your readers to improve their business. 

* Since readers are quick to discern sales pitches pretending to impart information, offer accurate information that makes a difference. 

* It’s okay to make sales pitches, but do it with discernment, rather than trying to get the reader to buy your product at every opportunity. 

* Hire an email copywriting professional to write your email sequences. 

Brand awareness sets your company apart from your competitors. Differentiate what makes your company unique and explain how this uniqueness positions your company to get things done better and faster.

How Webinars Can Benefit Nonprofit Branding? Free Tips & Advice.
Digital Branding

Should Your Business Start a Branded Podcast?

You’ve probably listened to some of the popular business-sponsored podcasts out there. Filled with valuable tips and insights, you might even give their company a try when in need of their products or services. But is creating a podcast worth the time and effort? Will it pay off in additional revenue for your company?

 

Edison Research released The Infinite Dial report, indicating around 78% of Americans are familiar with podcasting. The number represents a 10 million person increase in a short twelve-month window. Approximately 57% say they’ve listened to a podcast recently.

Benefits of a Branded Podcast

You’ll discover many benefits to starting a branded podcast and tying it into your business. You’ve likely heard a similar model on local radio stations on your AM dial. A garden center starts a show on Saturday mornings and answers questions about the best plants for the area. A real estate agent answers questions about buying and selling real estate.

 

Some of the benefits of a branded podcast include:

 

  • Greater name recognition
  • Free advertising
  • Establishing yourself as an authority in your industry
  • Reaching new listeners you otherwise wouldn’t have reached
  • Engaging your current audience

 

Ready to dip your toes into the water of a broad listening audience? Here are some things to keep in mind as you create your branded podcast for your business.

1. Choose a Topic

First, you must select a topic related to your industry. You don’t want the focus to be too narrow or too broad. For example, if you run a plumbing company, you don’t want to choose a narrow subject like PVC pipe, but you also don’t want to choose water. Instead, you might go with an issue such as solving home plumbing problems.

 

See what other podcasts cover similar issues and find a unique angle for your show. What do you want to be known for? Whatever your specializations and areas of expertise, you can likely turn your knowledge into a show.

2. Invest in Equipment

Unless you want your show to sound like you recorded it in your mother’s basement, you need a few pieces of equipment. Find a small space where the sound doesn’t reverberate, such as an enclosed office or small utility room. Add coverings on the floors and walls to reduce the echo.

 

Acoustic panels can limit reverberation, and noise absorption materials improve overall sound quality and reduce background noise. You can take almost any space and boost the sound quality by 50% or more with the right mix of materials.

 

You’ll also need a high-quality microphone. There are numerous ones on the market. Choose the one you feel comfortable with, read reviews carefully and make the investment in something you can use long-term for your podcast.

3. Collect Great Stories

The last thing you want is a boring podcast. If you solely rely on callers, you may have a show where no one phones in. If you just share facts, people will quickly grow disinterested. Instead, think about stories that illustrate your main points for each show.

 

The plumbing company might share a particularly complex problem one of its customers faced. They’d explain the age of the home, the issue they dealt with and how they solved it. After sharing the story, the audience is ready to hear tips to solve their problems.

4. Research Your Audience

Your ideal audience is the same people who buy your product or services. Do some market research on them to see what their greatest needs might be. Once you fully understand their pain points, you can address them in your podcasts.

 

After you’ve gained a few listeners, you can survey them to find out what topics they want you to cover. Send out a survey and allow room for customized feedback. You’ll learn a lot by tapping into your audience.

5. Market Your Show

According to Podcast Insights, there are around two million podcasts. The number varies from year to year, but you have a ton of competition. People can choose to spend their time listening to any show they desire. Why should they listen to yours?

 

You must market your podcast. Announce it on social media, list it on podcast repositories, make sure it’s in enough formats to attract a wide audience. On your show, ask people to tell others about you. Building your audience won’t happen overnight, but you’ll start gaining momentum if you offer consistent quality.

6. Don’t Spam Your Listeners

When you think of a branded podcast, you might think you should mention your show as often as possible. Unfortunately, too much self-promotion is a real turn-off to listeners and may have the opposite effect of them feeling spammed.

 

Instead, keep your mentions of your business light. You can announce who you are and your company when you introduce yourself. It’s okay to share personal experiences throughout the show but word it generically.

 

For example, you might say, “We once had a customer who needed pipes run for a new build, but no one could get into the house due to a huge snake we were all scared of.” Such wording indicates you have experience and you own a business but isn’t as spammy as saying, “ABC Plumbing once had a customer…”

 

It is also appropriate to mention your company at the end of your podcast and let listeners know you’re there for all their needs in your industry. People don’t mind you doing some light advertising.

Invest in Your Podcast

Podcasting isn’t a fast way to build leads, but it is a steady method that adds to your authority in the field. Anything you invest in your efforts today pays off in the future. You may want to consult with experts on podcasting, hire someone to do editing and market more than you initially intended. A little effort on the front-end pays off in a bigger audience on the back-end.

 

 

 

Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

 

 

SaaS Branding

5 Subscription Services and Why They’re So Successful

These days you can get a subscription service for just about anything. But, not all of them stand the test of time or are worth the consumer’s money, and they’re quick to realize it. There are, however, many that are not only successful, but they’re also positively exploding. Let’s take a look at what they are and why they’re doing so well. 

Beauty and Grooming Subscriptions

If you’re into beauty products, you may not be into actually shopping in-store for these items. Whether you’ve been matched so off-color that you walked out looking like a clown, or you just can’t stomach the strong perfume smells of these types of stores, services like Ipsy or Birchbox are godsent. If you’re more particular about your products like you only use vegan cruelty-free – you guessed it, there’s a box for that. These types of services have even upped their game in some instances and branched out to include health & wellness, apparel, and home decor in their subscriptions like FabFitFun. With a reasonable sign-on price and often promotions for first-time subscribers, these brands’ sales are soaring. Bonus, they all make cancellation a breeze. 

Coffee and Drink Subscriptions 

Maybe you’re the type that wants the perfect pour over coffee every time. Or you need your coffee to be of a single origin. There are subscriptions for that. If you’re a wannabe wine aficionado, there are subscriptions that not only introduce you but educate you on what you’re drinking. Once you figure out your favorites, your subscriptions can be easily tailored to your interests. There are even subscriptions for single-serve bottles of wine, as the subscription Usual. You can customize your monthly shipments from as little as six bottles to as many as 24. One such subscription that’s a splurge but so worth it is the Fat Cork. At $199 a month, the party never stops with a quarterly shipment of Champagne.

Book Subscriptions

Even though a book to read the next day is just a click away nowadays, or the fact that you can read so much of what you want for free online anyway, book subscriptions not only exist, but they’re thriving. If you wish to go the route of The Book of the Month or you’re shopping for children who can’t even read yet, there are subscriptions for them. Books are an appealing subscription for so many people because it does the filtering for you. You tell these subscriptions what interests you and what doesn’t, then voila! You get arrivals that keep you well-read, have things to contribute conversationally, and it’s all worry-free—saving you even more time to curl up with a good book. 

Toy & Game Subscriptions

Maybe you picked up a puzzle addiction during a lockdown or perhaps you just want to make sure your children are getting more time away from their screens, especially since they’ve been schooling virtually all year. Either way, there are subscriptions for those too. The best part is, like most things nowadays, they’re so easy to customize. You can control if the child’s subscription will be more Montessori style or if you want them building things from kits. As far as your more adult toys, you can customize that too. And if you’re looking for a subscription to actual “adult” toys from an adult toy store, those exist too. These are successful for a myriad of reasons, the least of which isn’t the fact that even though we’re all constantly connected to technology, it feels rewarded to be offline and just enjoy games as we did in our youth.

Food Subscriptions

Everyone’s a foodie these days, am I right? Seriously, joking aside – what’s the one thing that brings us all together? The love of food! Not only do food subscriptions make a fabulous gift for nearly every adult in your life, but they’re an excellent present for yourself as well. You can literally get any type of food subscription too. Whether you’re shopping for someone who eats Whole Foods Plant-Based to a straight-up monthly cheese box for yourself (no judgment here), they exist. This market exploded and will continue to do so because, let’s face it, we all need it, and the more options, the better. Having it delivered straight to your door? The best.

SaaS Branding

5 Ways for Companies to Appeal to Younger Customers

Businesses worked hard to appeal to baby boomers because they were the biggest block of consumers for a long time. That’s no longer the case. Millennials and younger are some of the biggest blocks of consumers now. The following are five ways to appeal to younger customers so that your business has a chance to grow.

  1. Social Media Platforms Make a Difference

If you want to reach younger customers and drive them to your website, it’s essential to get on social media platforms. Everyone is online, including older folks, but none are more active than younger customers. You want to get on every social media platform you can get on and be active. It’s important to show some care with these platforms. You have to invest in the pictures and videos you post because quality matters. Be sure to share meaningful posts. All of this matters to the younger consumer, and it will help you in the long run.

  1. Eco-Consciousness Matters

Another way to appeal to younger consumers is to focus on sustainability. Millennials and younger care about the environment and want the companies they visit to care about it, too. Do everything you can to show that you care. For example, you can install an EV charging station in the customer parking lot as a way to welcome young consumers who are driving electric cars. Even if they aren’t your customers yet, they might become interested if they need the charger. Make other changes to your business, like going paperless to be green.

  1. Socio-Consciousness is Important

Being eco-conscious is one thing, but your business should also be socio-conscious. Being a good corporate citizen is a good thing because it shows that you care about what’s going on in your community. The way you do this is up to you. For example, you can show your support for LGBTQ+ rights, or you can simply make sure everyone in your community knows that your business sponsors the local football team. Both of these make you look good, but one of them is a little more controversial than the other. You should honest about what you support, and make sure you do so because people do care.

  1. Being Authentic Really Wins

The next thing you want to consider doing is working on your transparency. Younger generations want to feel like they know you and what your company stands for. They want to feel like they can find out everything about you and that you’re always going to be honest with them. You’re going to have to work on transparency, and there’s a lot of ways to show transparency. For example, you can introduce a traceability feature. This feature allows customers to trace back the products you offer to their origin to make sure your products were made fairly and everyone was paid well. Authenticity also means owning up to mistakes before you’re exposed.

  1. Start Hiring Them and Listen

It’s important to hire some of these young folks. The more young people you have working for you, the more you’ll learn about them. Be open-minded about what they have to teach you even if you’re used to doing things in a certain way. Try to hire some of them to help you reach younger generations. The reality is older generations usually have a hard time connecting with younger ones. They have trouble speaking their language, often coming off as fake, and that’s not what you want. Do your best to be open to their suggestions. The more diverse your workplace is, the better things will be for you.

These are some things you could do to try to reach that young block, but there’s always more you can do. Consider hiring a marketing team that’s had some success reaching younger customers if you want this to work.

SaaS Branding

Basic Pre-Launch Checklist: 5 Things to Double Check Before Going Live

Before you land your first service contract or take your first product order, you owe it to the longevity of your business to double-check your pre-launch plans before even thinking about going live.  While it is true, a soft launch can help iron out a lot of the wrinkles, it’s still a good idea to review certain business details to make sure all the kinks are sorted before going official.

Launching a business is a serious commitment. It’s best to prepare for business success than miss details that could ultimately lead to setbacks or failure before you even get your business off the ground.  Here are a few basic to-do’s you may want to check before moving forward with opening, launching, and going live with your business.

Re-Check Your Business Name: This may seem like the most obvious advice in the book, but you might be surprised how many businesses crumble when they realize their business name, website domain, or business slogan is infringing on the preexisting presence of another business identity. You’ve likely done your due diligence and researched to ensure you’re not stepping on any existing business title-holder’s toes. But do yourself a favor and double-check your business name is clear of any competing conflicts before going live.

Get a Second Opinion on Branding: Too often an entrepreneur is so in love with their message or brand, they lose all objectivity. This could lead to big misconceptions from the public and bigger problems after going live. It happens to the biggest moguls in business. For example, Kentucky Fried Chicken once botched its famous bi-line, “finger-licking good” by mistakenly translating it in Chinese to read, “eat your fingers off.” Save yourself the embarrassment and costly mistakes by getting additional opinions about your logo, brand, message, and motto before going live.

Confirm You Are Compliant: Are you sure you’re licensed to sell your products in Alaska as well as Nepal? What about taxes, are you charging the right percentages? If you’ve hired employees, do you have proper OSHA certification for your business and the safety of your staff? You get the idea. Double-check your business is compliant with city, state, national and international standards before launching. There’s nothing worse than tasting the success of a business only to have it shut down due to noncompliance.

Review Your Business Website: If you’re like most trending startups these days, a huge amount of your visibility (and liability) comes directly through your online presence. That means it’s crucial to sandbox your business website to confirm everything is in tip-top working order.  Double-check your online order forms. Do testing to make sure the shopping cart works and payment transactions go through successfully. Check your contact page and confirm customers can message you easily to the correct email address.  Run a grammar check on all your landing pages. It might seem innocuous, but a sales page with even the slightest typos or grammatical errors can leave a bad impression which could mean the difference between a sale or a click out of your website. Have a neutral party do an audit on your business website so you can rest assured you are making the best online impression possible.

Check Your Backup Plans: Speaking of your business website, make sure you have proper backup systems in place. If you experience a surge of online customers during your grand opening, make sure your site host can accommodate a hefty amount of online traffic to your website.  Have a backup server or an external hard drive to back up all your online data so if systems go down, you have everything saved without missing a beat. If you have employees, make sure you have clear instructional manuals available showing them what to do and where to go in case of failures or emergencies.  Also, make sure you have financial preventative plans in the event of unexpected overdrafts, and always take measures to prevent cyber hacking with your financial practices as well as your online business transactions. 

All of these double-checking tips may seem like no-brainer tactics. That may be true, but you know how the old saying goes, “An ounce of prevention is worth a pound of cure.”  When you take the time to double-check these business basics before you expose yourself (and your reputation) to the public, you can save your business a ton of time, money, and headaches in the long run.

Digital marketing agency at work
Legal Branding

Why Your Company Needs To Be More Flexible Moving Forward

What was once considered strange with remote and virtual work has become the norm, and that trend may not change any time soon. 

The disruption from the traditional work model of 9-5 schedules, with everyone on-site and accessible, has forced many businesses to re-examine and rethink their office processes. While most companies were forced to adopt some form of remote work, the goal is to reopen slowly and bring staff back, in at least some form. 

Remote work proved itself advantageous over the years, plus that it’s been widespread. However, while most remote workers report higher levels of job satisfaction, there are also some challenges associated with being remote. 

Workers report feeling happier working remotely but more inclined to work longer and take fewer breaks due to working from home, which can cause stress and burnout among remote workers. 

One such challenge reported is the lack of interpersonal communications and problem solving taken for granted before the pandemic. That situation has put businesses and team managers into a bind trying to find a workaround solution to conflict resolution, problem-solving, and motivation. 

These problems and the increase in overall job satisfaction aren’t isolated to office work either. Technology, logistics, restaurants, and retail all have been disrupted as well. 

The pandemic has created various issues for the traditional model, but some sectors have an unprecedented opportunity to pivot and flourish during the transition back to a more “regular” society. 

Industries that specialize in Software as a Service (SaaS) or other digital products are well situated to build on their client base. Artificial Intelligence is another industry that has a great opportunity. 

Fulfillment Centers As The Ideal Model

Another area that business may flourish is by focusing more on remote work and less in-person structures. However, as discussed earlier, remote work isn’t a panacea. 

It should be approached with a very logical process of troubleshooting and team building, and improving team communications. Still, the opportunity exists for a company to be more flexible as things return to more “normal.”

One in-person advantage is with the use of fulfillment centers rather than traditional warehousing. With a warehouse, you have overhead and expenses ranging from property leasing, insurance, labor, and physical inventory. That doesn’t take into the equation other factors such as packing and shipping costs. 

With utilizing a fulfillment center, your business is looking for flexibility in providing your products to your customers at a cheap cost and timely delivery. 

A fulfillment center is a low-cost option to house, pack, and ship your products without adding massive expenses. In today’s instant culture, getting your product to a customer fast is the name of the game. So speed is of the essence.

With traditional warehouse models, you have to house, pack, and ship your product. Depending on the location of your warehouse, that process and distance may slow down the timeline for your product to arrive to your customer. 

Fulfillment centers are located throughout the United States, and the closer proximity to a buying customer will allow a faster delivery time for your product to arrive. 

Amazon is one of the largest and most apparent fulfillment centers, but did you know companies such as Coca-Cola operate almost entirely through fulfillment centers? 

For Coca-Cola, syrup and water are the basis of their product. These ingredients are easily operated through fulfillment centers. Coke’s move over the years to fulfillment centers in lieu of warehouses used by Coke has made them much leaner in their overhead and much more profitable. 

The businesses that can pivot and change their procedures are most likely to come out of the pandemic disruption the healthiest. 

One of the better solutions for retail or any other business that relies on physical products is to consider cutting costs on traditional warehousing and explore the advantages of fulfillment centers. 

Taking a flexible approach to providing the best customer service at the cheapest and fastest return times is crucial for businesses as they emerge from the pandemic disruption. 

For tech and SaaS companies, that flexibility is partly built-in already. Of course, not every business is as adaptive, but all should be considering thinking about their operations in an “outside the box” type of way to better position themselves for both the short-term and long-term. 

However, those companies that provide physical products need to rethink their business models and consider utilizing a fulfillment center as a profitable alternative to operating a physical warehouse. 

Legal Branding

6 Tips For Creating A Beautiful, Classy, and Productive Home Office

Americans enjoy working from home. You may have been working virtually and seeing that this could be an ongoing trend in the future.

If you’re working remotely and loving it, you want to create a beautiful, classy, and productive home workspace. There are many ways to achieve this – even if you are renting, living with roommates, or in a small space.

Let’s look at some of the major moves to create a beautiful space.

  1. Mount The TV on The Wall

Start here, as this is the fastest way to upgrade your space. Take the TV off the table or cabinet and onto the wall. If you’re used to having a television dominate your room, you’ll be delighted to see the transformation.

A TV wall mount makes the room instantly look upscale and modern. It eliminates clutter. It eliminates the need for a television table or cupboard. All this extra space instantly gives your room a classy finish.

  1. Remove Clutter

With the television mounted on the wall, you’ve got a lot less clutter. Many people find that the space around a television can be a magnet for random stuff. With this clear, you have a lot more room to play with.

While you’re removing clutter, look around. Notice other places where you can reclaim space. Perhaps you don’t need all those piles of newspapers and magazines. Check through your books to make sure they are relevant and interesting. Sort any piles of clothes, equipment, or mementos. 

Take a walk through your living room, dining area, and bedroom. Once you start decluttering, you’ll get into it as a healthy habit.

  1. Reclaim Space

Look for space that is ripe for transformation. Maybe there’s a closet that you never use. Perhaps a corner of the room that was lost under a pile of clothes, books, or unused sports equipment. 

As you reclaim the space, you’ll get fresh ideas for how to set up your home office.

  1. Think Like an Architect

Imagine your space in terms of a natural flow. Look for a cozy corner to set up your office desk, chair, and light. Organize so you have easy access to outlets and natural airflow. 

As you practice thinking like an architect, consider how you’ll use the space. Look for space where you can focus without being interrupted. If you have the possibility, organize your home office with a door. If you don’t have a door, add a curtain or moveable frame. Even a visual room divider can create a psychological and physical boundary.

If you live in a house, it is a great idea to at least occasionally go outside and work on the terrace or in the yard. To make your stay more comfortable, add Curb Appeal to Your Home and Front Yard.

  1. Experiment and Refine

Once you set up your TV, declutter, reclaim space, and notice ideal settings – be ready to play. You may find that the morning light is best on one side of the room. If you’re aiming to be up at the crack of dawn, this can influence where you position your office setup.

Alternatively, if you are working at home with roommates or family members, pay attention to the habits and needs of other people. You may want to look for the area where you can get privacy as a top priority. In other words, avoid setting up your workspace in a hallway, kitchen, or dining room. These are areas where you are sure to be interrupted regularly.

  1. Personalize Your Space

A workspace is best when it feels right to you. What personal touches will help you feel at ease and in a work mindset? As a professional, you know the value of branding in all aspects of your business. 

Creating a personal brand for your office helps you get in the mindset for creative work. Would you like to have plants and flowers in view? Would you feel inspired by quotes, photographs, and drawings? 

Balance your space with items from nature. This could be a beautiful photograph, piece of cloth, or basket of natural fibers. By paying attention to personalizing your workspace, you’ll notice a subtle change. It can become a place where you feel at ease, efficient, and able to focus.

Sum Up

There are many advantages to working from home. You don’t have to get stressed in a long commute. You can quickly go to work, and escape from it. You can work when and how you like. In many ways, working remotely has transformed how we live and work. This is likely to continue in the future.

With your beautiful, classy, and productive home office, you’re ready to do your most creative work.

Legal Branding

Keep These Essentials in Your Briefcase at All Times

What do you keep in your briefcase? Does it change from day to day? Does it depend on what’s on your schedule? Do you make changes when you’re traveling?

There is no shortage of briefcase essentials, but remember this: no two people are the same.

For instance, if you’re a traveling salesperson, you won’t have the same items in your briefcase as someone who works from home a few days per week.

There’s no right or wrong answer as to what you should keep in your briefcase. It depends largely on your job, personal requirements, and professional requirements.

With all of that in mind, let’s check out some of the essentials you should consider adding to your briefcase in the near future:

  1. Pain medication

This isn’t to say that you’ll use pain medication every day of the week. In fact, you may never use it. That being said, you want to make sure that you have it available if the situation calls for it.

For example, if you find yourself traveling for the day and begin to suffer from lower back pain, it’s nice to know that you have the medication you need to find relief. 

  1. Topical CBD oil

The popularity of CBD products is on the rise. If you’ve yet to learn more about topical CBD oil, now’s the time to do so.

Sticking with the example above, rubbing CBD oil onto your lower back can help reduce or eliminate your pain. 

A bottle of topical CBD oil will not take up a lot of space in your briefcase. You’ll feel better about yourself when you always have this nearby. 

  1. Pen and paper

Even though you rely heavily on your smartphone, it never hurts to have a pen and paper nearby. 

Maybe you want to jot down notes while you’re flying. Or perhaps you need a piece of paper because your phone has died.

You don’t need to overdo it. In most cases, a single pen and a few sheets of paper are more than enough. 

  1. Reading material

There will be times when you have nothing to do but read. And when those times arise, it’s nice to know that you have plenty of reading material in your briefcase.

This can be anything from an ebook that you printed out to an industry trade magazine.

There’s no shortage of reading material out there. Add to your collection regularly and rotate through it as necessary. 

  1. Healthy snacks

There’s a difference between snacks and healthy snacks. The word healthy is key here, as eating poorly can impact your ability to maintain your energy, think clearly, and make it through your day.

For instance, it’s better to eat a banana than a chocolate bar. 

Tip: load up your briefcase with healthy snacks that have a long shelf life. This way, you don’t have to change these out on a daily basis. 

Frequently asked questions

As noted above, you can keep whatever you want in your briefcase. There are no rules that you need to follow. 

As you attempt to put together a briefcase that gives you peace of mind, here are some of the most common questions to address:

  • How much space do you have in your briefcase?
  • Is there anything you can remove to make more space for the essentials?
  • Is it time to upgrade your briefcase? 
  • How often should you review the contents of your briefcase?
  • Do you need to change the contents of your briefcase based on your schedule for the day?

Don’t shy away from these questions or any others that come to light. 

Final thoughts on packing your briefcase

It doesn’t matter if you already have a briefcase or you’re comparing some of the better models on the market, there will come a day when you need to decide which essentials to include in it.

Once you have all the essentials in your briefcase, it’s time to put your packing to the test. As days turn to weeks, ask yourself if there’s anything you need to change.

What do you keep in your briefcase? When was the last time you thought about this?

Digital Branding

6 Best White Hat Link Building Techniques In 2019

Link building is considered as one of the key elements of search engine optimization (SEO). But, many webmasters haven’t yet understood the concept well and go on to make mistakes which hurt the SEO.

Acquisition of White Hat links to your website can significantly boost your search engine ranking, but Google has been changing the link building algorithm over the years. Irrelevant comments on random blog posts to build links, no longer work for SEO.

What is Link Building and White Hat SEO?                            

When you get hyperlinks to your website from other websites, it is called link building. What this means is that you are telling Google that your site is relevant and trustworthy, and other sites are directing their users to you. This not only brings visitors from other websites but also boosts your ranking.

There are plenty of techniques for websites to rank higher, but not all of them work. Some are helpful, while some can even negatively impact the SEO. The SEO techniques that work positively and are done using proper methods are called White Hat SEO techniques.

Link building is done using both proper and improper methods. Proper methods can include guest blogs, while improper ones can include commenting on random posts with the link of your site. The proper method of link building is called White Hat link building.

Source – Pexels

White Hat Link Building techniques:                        

1. Guest blogging

One of the most efficient methods of link building is writing guest blogs for other websites. There are several websites and blogs that allow submission of guest articles. Leverage this opportunity for SEO improvement of your site.

The guest blogging is not only good for SEO but also helps you build relationships with other website owners. If you end up building good networking, chances are that they will allow more submissions from you.

Make a list of the websites that allow guest posts. Explore those websites and ensure that your guest post should be relevant to the niche of their site, otherwise it wouldn’t be accepted. Now contact the site runners and tell them about your experience with their site and your interest in submitting a post.

While writing a guest post, don’t be too promotional about your site. A couple of links in Author Bio and introduction will do. When they publish your work, share it with your customers and social media community. When the guest post publishers will find that your post is also helping them widely, then they would like to publish more of your work.

2. Ask your network for backlinks

As a website owner, you might be having a lot of friends and relatives who have their own websites or blogs. You can connect with them and ask for adding a link to your site in their next blog post.

If you have partners in your business, then leverage the partnership for link building. You can request a link back or do a deal of including a link to websites of each other in the next article. Further, keep on building your network and use it for your advantage.

3. Directory submission

There are plenty of good web directories available on the internet where you can list your website or blog. While listing your site on a directory, you should take care of a number of things, like choosing the right category for creating backlinks, checking the domain authority (DA) and page authority (PA) of the directory site, and whether the directory is reliable.

If the DA and PA of the directory site is not of high quality, or if it contains spam links, then it would be better to stay away from such options. The low-quality directories wouldn’t help your site to boost SEO. Research properly before submission so that you can avoid any negative impact on your SEO.

4. Convert your brand mentions into backlinks

This is another easy method for white hat backlinking. There might be several blogs and websites which have mentioned your brand name in reviews, recommendations, or testimonials without hyperlinking your site. What you need to do is find those mentions using Social Listening tools.

Once you have found all the mentions, build a strategy to reach those mentions via social media channels or contact forms and request a backlink to the mentions. Since there is no harm to those sites in hyperlinking your site to your brand name, they will very likely to do the needful for you.

5. List your business in local directories

If you are a small business, then a business listing can significantly help you. For example, you can easily list your business on Google for free. Other than Google, there are several more local directories, like Bing, Yahoo, Facebook, TripAdvisor, etc.

The aim of these local directories is to help local users find the relevant places they are looking for. For example, if someone in your area is searching for places nearby, then you can appear in search results. Since the listing will have your website link, it can work for you.

Source – Pexels

6. Maintain your own blog

Don’t ever underestimate the power of a blog. The reason most of the websites have a blog is that it drives traffic to the site and helps in white hat link building. Maintain a blog and publish posts regularly, which should be relevant to the services or products you provide.

Try to cover everything related to your solutions to make your blog more appealing to visitors. Since the blog posts will be having backlinks to your products and services, it will bring visitors to your site and improve SEO.

Use images and visuals so that the content doesn’t become boring for visitors. Allow users to comment and share the posts on social media platforms right from the same page.

 

Wrapping up

If you apply the above-mentioned techniques to your website, it will surely work for you. But you have to remember that link building is not going to happen overnight. It will take time as you reach other websites, directories and your network.

Also, never go for black hat backlinking techniques, because Google can penalize your site for it.

Know of more white hat link building techniques? Feel free to share via the comments section below.

Author Bio:

Mark Coleman is a passionate writer, currently working as an Editor at MarkupTrend. Markup Trend offers free resources for developers, designers, and webmasters and is updated daily. Mark is available for hire for product and business promotions.

Digital BrandingSaaS Branding

A STEP-BY-STEP Guide to creating a SWOT Analysis for your brand strategy

When you set out to build your brand strategy – it’s always best to be number 1 in a new market – then number 2 or number 3 in an already crowded market. But, how do you build a great foundation for your venture?

The answer? A SWOT Analysis.

WHAT IS A SWOT ANALYSIS?

A SWOT analysis of your brand strategy would give you an idea about the strengths (S), weaknesses (W), Opportunities (O), and threats (T) of your brand’s ability to dominate the market.

SWOT ANALYSIS EXAMPLE

Let’s take real-life scenarios. A good friend of the writer named Sameer was starting a business where he would buy journals from India and sell it to the United States through an e-commerce store.

After a lot of research, he found a journal he liked and took his first step towards his goal. Upon the advice of the writer, he followed this step-by-step SWOT analysis for his product.

1 – Evaluate the Strength of your Idea

Sameer first did a quick Google research for the following keywords.

1 – Journals USA Buy

2 – Journals California Buy

3 – Self-improvement Journals USA Buy

4 – Gratitude Journals California Buy

He found some common denominators in the competitor’s websites.

Firstly, he found that there was virtually no copy under any of the products.

Secondly, he found that each of these websites had multiple journals for sale.

So, he found where his strengths lay;

  • He would sell just one journal on his website.
  • He would focus on a benefit-driven copy for his website.

2 – Swallow your Pride and Admit your Weakness

Next, Sameer needed to closely look at his weaknesses.

His biggest weakness was his marketing budget. If he were to take the Ad words route based on the projections, it would cost him close to $25 dollars to acquire a sale.

With a marketing budget of $500, he couldn’t risk running out of capital. So, he decided to explore alternate forms of advertising instead of Ad words.

 

3 – Look for Opportunities in Lesser Crowded Areas

Sameer had been hearing a lot about Instagram shoutouts.

Upon some quick research on Instagram hashtags, he found that the yoga handle has closed to 2 million posts.

Now, coincidentally Sameer practiced Yoga as well. So he decided to put his $500 dollars into marketing his business through shoutouts.

He found the best handles related to yoga and spirituality wrote a quick starter e-book on yoga which he used as a low tripwire offer of about $7 and then created an upsell page with the journal with a tagline “Journal like a Yogi”.

 

4 – Search for threats that can effectively shut you down

Sameer’s biggest threat now was the long lead time that comes with going through the funnel approach.

Upon his first couple of shoutout tests, he found that he got a 2% conversion on each shoutout expenditure.

So, at about $50 per shoutout – he would get close to 5 sales of his e-book. But no one was buying his journal.

He was $200 short and had just about $300 left before he ran out of his capital.

After looking at the analytics on his Upsell page – he found that a majority of the users bounced off within the first 10 seconds.

After a lot of dwelling, he decided to test a down sell page.

So after a user purchased his e-book he would then send them to the Upsell page for his journal.

Once a user clicks away from the page – he sent them to a down sell page where he gave the customer $20 off their first purchase.

After sending about 5000 people to his website – he saw that his tripwire e-book sales remained the same but this time he managed to sell one journal which helped break even on his shoutout expenditure.

This was a promising enough start for Sameer to continue on with this venture.

 

CONCLUSION

A SWOT analysis is just a tool you use to fine tune your business strategy. Do not make the mistake of spiraling down the analysis rabbit hole. An action is the greatest key to finding out if your theories are based on sound results or not.

Result driven advertising should help you here. Closely monitor what effect each one of your USP’s or offers has on your customer. Evaluate your cost per lead and lead time and then go about fine tuning it until you can fully automate the process.

Once you have found a good marketing strategy you need to scale up your operations and the best way for you to do that is to use a CRM software for marketing.

Kapture CRM is a cloud-based marketing SaaS provider that helps you automate a lot of the key tasks in your business.

Kapture CRM customizes its offerings according to the needs of your industry. The cloud-based platform can be used over a mobile application as well that is integrated over both iOS and Android platforms as well. Currently, Kapture powers 500+ brands in 12 countries.