Digital Branding

Google Voice and the Alternatives

Google Voice is a phone service provided by Google and is a great alternative to traditional landlines with different benefits within the three different pricing plans. Whether for business, or for personal use, there is a Google Voice plan suitable for everyone.

Aside from Google Voice, there are other alternative phone services similar to the Google service. Here, we will break down the top Google Voice alternatives and how they compare in terms of pricing and other features.

Google Voice

Before comparing Google Voice to its alternative, we must discuss Google Voice in terms of its pricing and features per pricing plan. Google Voice offers three different pricing plans: the Starter, Standard, and Premier.

Starter Plan

The Starter Plan with Google Voice costs $10 per user per month. This is the most basic plan and all features in this plan are also available in the Standard and Premier plan. The Standard plan supports a maximum of 10 users from 10 different domestic locations and no international locations. Other features include free domestic calling, unlimited SMS, voicemail transcription and more.

Standard Plan

The Standard plan with Google Voice costs $20 per user per month. This plan supports an unlimited number of users, at an unlimited number of domestic locations and no international locations. The Standard plan includes everything within the starter plan and additional features such as desk phone support and eDiscovery technology.

Premier Plan

The Premier plan with Google Voice costs $30 per user per month. This plan supports an unlimited amount of users at an unlimited amount of domestic and international locations. The Premier plan includes all the same features of both the Starter and Standard plan with additional features such as advanced reporting and data regions.

Grasshopper

A popular alternative to Google Voice is Grasshopper. Generally, Grasshopper is more expensive. Similar to Google Voice, Grasshopper also has three different pricing plans to choose from: Solo, Partner, and Small Business.

Solo

The Solo plan costs $29 per user per month. This plan is inclusive of 1 phone number and 3 extensions. Additional features include voicemail transcription, call forwarding, and business texting.

Partner

The Partner plan costs $49 per user per month. This plan allows for 3 different phone numbers and 6 different extensions. Additional features are the same as in the Solo plan.

Small Business

The Small Business plan costs $89 per month. This plan is good for 5 different phone numbers  and unlimited extensions. Additional features are the same as in the Solo plan.

Ring Central

Ring Central is another popular alternative to Google Voice and is great for both large and small businesses. There are 4 different pricing plans: Essentials, Standard, Premium, and Ultimate

Essentials Plan

The Essentials plan costs $19.99 per user per month. This plan allows use for up to 20 users and includes unlimited calling, texting, voicemail transcription, team messaging, and document sharing. These features are also available in the other plans.

Standard Plan

The Standard plan costs $24.99 per user per month. This plan is good for an unlimited amount of users and includes everything in the Essentials plan. Additional features include unlimited internet fax, unlimited audio conferencing and even integrations with other services such as G Suite.

Premium Plan

The Premium plan costs $34.99 per user per month. This plan includes everything included in the Standard plan as well as additional features such as single sign on, call recording, and up to 8 digit extensions.

Ultimate Plan

The Unlimited plan costs $49.99 per user per month. This plan includes everything in the Premium plan and also includes device status reports and alerts, as well as unlimited storage.

Whatsapp

Whatsapp is another popular service that caters to simple phone service needs. This app is free to use and is available via mobile app and computer application for Windows and Mac. While Whatsapp does not have nearly as many features as the alternatives, it is a great simple phone service for quick and simple tasks.

Conclusion

There are many alternatives to Google Voice. Each VOIP service offers different features to accommodate varied personal and business needs.

When it comes down to it, we have to look at affordability and features. All services offer great features but for a much higher price than Google Voice, and while Whatsapp is free to use, it does not have half the features that Google Voice does. Google Voice is a great phone service in terms of features and pricing.

Digital Branding

How Does SEO help to improve your Brand Awareness?

Just making a website is not enough. You need to show it in search engine results in order to have visitors and sales. A website without search engine optimization is like a shop in a far plunged area where nobody bothers to visit. They say if you want to hide something from the world, keep it on the second page of Google search results. The first organic search result receives a 32.5% traffic, the 2nd sees 17.6% and the 7th only gets 3.5%.  This shows if you are on the 2nd page, you get less than 1% of the overall traffic and you are dead if you don’t appear even on the 2nd page.

SEO helps improve everything, traffic, sales, and brand awareness. For example, if you are a tyre brand in Dubai or an SEO firm in Jeddah and appear on top for the keywords “Tyres in Dubai” or “SEO Jeddah” which have the most monthly search volume, you are going to have maximum organic traffic, higher chances of maximum conversions and high brand awareness. High visibility imprints a brand name into customer’s minds. It tempts customers to believe that you are the best in the field and hence can be trusted. This is the reason brand awareness has become synonymous with SEO.

Ways SEO can Help Boost Brand Awareness                  

A well-thought-out SEO campaign will go a long way in boosting brand awareness. The following techniques which are all part of SEO can make your brand known globally.

1. Link Building

Link building is an integral part of SEO and a proven way to further brand awareness. Quality backlinks contribute to search engine rankings which increases the brand visibility. They also market your brand to the audience of the back linking sites. For example, gaining a link from Reddit or Entrepreneurs through a guest post will not only high rocket your rankings but also advertise your brand to the thousands of daily users of these websites.

2. Adopt Referrals

Customer referral is a good way to acquire new leads. Customers share about the things that they buy or the newest places they visit. Use the few people who have tried your product to spread the awareness message. You can award them for bringing business to you in the form of discount coupons. This reduces your marketing cost too. Big companies like PayPal, Dropbox, and Uber use this strategy which highlights its importance.

3. Create Guest Content

There is no denying the fact that content plays a key role in SEO. Creating extremely useful content and sharing it on other relevant blogs with a mention of your brand will expose your brand to new audiences. This is great for targeting online readers. If the content educates, consumers will recognize your brand.

4. Use Infographics

Some online searchers prefer images and graphics over blogs. Infographics are colorful displays that you can use to grab the attention of customers. The advantage is that infographics are shareable online. If your infographic has interesting credible statistics and nice looking images, it will go viral in no time bringing in a whole lot of new links.

5. Invest in PPC

Pay per click is a great advertising model you can use to get leads online. Even if the customers don’t click on the ads they will see your brand name in the search results. Reminding your customers of your brand again and again on different platforms is the way to get it known. All big brands invest in PPC.

6. Run Social Media Contests

Being on social media along is not enough. You have to be active and one way to do this is to run contests. Ask your followers to share specific links about your brand and offer a prize to people with the most likes, comments or shares.

7. Seek Local Partners

To get to the top, start from where you are. Form partnerships with local entrepreneurs (this is particularly useful for local businesses) and sponsor seminars, festivals and charity events. This is the key to establishing local dominance.

8. Publish on LinkedIn

LinkedIn is a platform that you can use to establish your brand online fast. You can’t ignore this platform if you are in the business to business space. Build a blog with active followers. Post useful content regularly with unique headlines and use profile banners.

9. Hire Influencer Marketers

Influencers, people who are well known and can help significantly in promoting your brand.  Since they already have huge followings and their words are trusted, getting them recommend your brand will do wonders overnight. You can even form partnerships with them if they complement your business.

Bottom Line

SEO is crucial for brand awareness. There are so many ways directly or indirectly related to SEO that you can use to enhance your brand awareness. The above mentioned ways are not only sneaky but easy to implement – exactly what you need to take your brand to the next level.

Legal Branding

How Drug Charges Can Impact Your Personal Brand and Your Life

Possession of illegal drugs most often is a misdemeanour that can carry a jail term depending on the severity of the offence. Distribution of illegal drugs or possession with intent to distribute illicit drugs, on the other hand, is a serious criminal offence that can lead to long sentences behind bars. All in all, any type of drug-related charge has the potential to damage your reputation and affect your life negatively. Let us take a look at how drug charges may affect you and what to do about it.

Permanent criminal record

Drug-related offences can range from possession of marijuana to the sale and distribution of hard drugs like cocaine and heroin. Such offences, commonly referred to as Controlled Dangerous Substance (CDS) offences, will certainly affect your life negatively. Remember, a criminal record after the charges will be available to anyone to see, including your potential employer.

Thus, the criminal record could show up anytime you are looking for a job, and the potential employer does a background check on you. That will probably reduce the potential employer faith in you and is likely to deny you the opportunity to get the job.

Job loss

Drug charges have the potential to render you jobless if you were working. Most employers will, quite often, ask you for a good conduct clearance certificate from the government authorities. If you have drug charges and a criminal record in turn, you will likely be denied the clearance certificate. This can potentially lead to the termination of your current employment that will impact you and the people depending on you

Revocation of your driver’s license

You can also lose your driver’s license owing to a drug-related charge as a mandatory suspension for such offences has become a standard legal outcome. The driver’s license suspension after you are charged with drug trafficking or possession can be indefinite or definite depending on the laws. With no driving license, you might also lose income or potential employment. You will certainly struggle to fend for yourself and your family.

Dented reputation

If you have been charged with a criminal offence, irrespective of the outcome, criminal allegations can lead people to question your reputation and also your credibility. The consequence of having your reputation at stake due to allegations can go well beyond your personal life. It can affect your professional relationship with others. Your personal brand is damaged, a feat that is difficult to reverse. Again, a damaged reputation will limit the capacity to earn an income. It can also lead to broken relationships with your family and relatives.

Wrap up

If you have been charged with a drug offence, you ought to know that this has the potential to impact your life negatively. You can have your career and source of income terminated. It can also deny you opportunities to get a job as potential employers are keen to look at your history. Worse even, criminal charges emanating from drug-related cases have the potential to damage your reputation and land you in jail! That is why it is essential to seek help from an attorney who can help fight the charges and help protect your rights.

Digital Branding

Branding Strategies That Can Propel Small Businesses

Branding may sound like a big word for small businesses. But believe it or not, the smaller ones need it as much as the biggies do. And if you are worried about the investment that a branding plan may require, you will be surprised to know that it is within reach. All that you need to do is start small, with smart strategies that work without burning a hole in your pocket. Identifying such strategies is not rocket science because there are many that have the potential to deliver big benefits even with small investment. Let us list some result-oriented and budget-friendly branding strategies that can propel your small business.

Define your brand

Even if you operate a small business, you should still define your brand clearly. Clarity about your mission and vision not only reinforces your existence but makes it easy to convey them to your audience. Showcase your presence in your brand messaging, story and tone of voice. Once you define these elements, make sure that you replicate them everywhere, on print ads, your website, product packaging and every other channel where you exist.

Build an online presence with a website

When it comes to branding in modern times, an omnichannel presence is a must. Just being visible on the billboards and ads will not help. Big or small, every business must have a website. A great design and good content that follows your tone of voice make up a winning website. At the same time, make sure that it has the same look and feel as your business has in its offline presence.

Give away merchandise

Giving away free goodies is the key to winning over your customers and extending your brand’s reach. Since you will have limited budgets, you would want quality merchandise that is affordable as well. You can check Snupit to find the best local corporate gift manufacturers. Come up with thoughtful and personalized gift ideas like coffee mugs, key chains, t-shirts and bags.

Capitalize on customer reviews

For small businesses, word-of-mouth is the smartest branding strategy they can capitalize on. Getting them is as easy as offering superlative products and great services. You can also incentivize them for sharing referrals and positive words for your business. The best thing about this strategy is that it has immense potential because people trust the word of real customers rather than brands.

Don’t miss out on social media

When it comes to finding inexpensive ways for promoting your business, social media is a channel you cannot afford to miss out on. The reach of these platforms is great, which gives you the opportunity to connect with a huge audience base. Moreover, this tactic requires minimal efforts because your followers can actually serve as catalysts to propagate and promote your brand. Building social communities and staying active is the key.

These small initiatives can go a long way in boosting your branding plan, all without having to spend heftily. It is all about understanding your audience, matching their expectations, and being where they are!

Personal Branding

Why Retention Marketing Is the Ultimate Growth Strategy

What keeps a business going is its solid base of consumers that are loyal to its products and services. Although the purpose of promoting your brand is to widen the reach of your business by acquiring new customers, focusing on the consumers that already patronize your brand is quite profitable too. This business strategy is called retention marketing, which gives special attention to an existing consumer base. 

What is Retention Marketing?

Growth in business is often perceived as the expansion of your audience. But the philosophy of retention marketing underlines the importance of building a solid connection with your existing base to make sure that you are consistently profiting off their patronage. 

While customer acquisition focuses on getting new people to buy your products, retention marketing makes sure that these new customers, together with your past buyers, come to you for their subsequent purchases. This is the reason why retention marketing is a very powerful business growth strategy for small and big companies alike.

To enhance your retention marketing plans, you can even dive into your existing audience’s intent in browsing the Internet. Referring to this search intent guide can help you understand what your consumers search for and why. By knowing what types of things they search related to your industry, you can effectively address their needs and solve their problems.

There are a lot of marketing strategies out there that will boost business growth, and retention marketing is just one of them. But it’s good for your brand to employ many different strategies to reap more benefits.

Powerful Retention Marketing Strategies to Catalyze Business Growth

Retention marketing is proven to reap profits and ROI, but not everyone’s familiar with this strategy. If you’re just hearing about retention marketing now, don’t fret! Here are a few retention marketing strategies to start you off on your journey to maximizing your loyal customer base.

1. Foster an open and approachable brand community

 

Photo courtesy of Retha Ferguson via Pexels

One of the most basic customer retention strategies is to build a brand community for your consumers. A community is a place, virtual or physical, wherein people come together because of their shared experiences and beliefs.

Having a brand community gives business owners and consumers the platform to converse with like-minded people connected by loyalty to your brand. This sense of belonging to a community will strengthen their ties to your products, which will translate into repeated sales in the long run.

 

2. Regularly ask feedback from your customers

 

Photo courtesy of Startup Stock Photos via Pexels

Another retention marketing strategy is to collect feedback from customers. Whether in the form of formal surveys or through online threads, garnering comments from consumers can help you relate with them. 

This will help you perceive why they choose your brand over others, or why they don’t. Data from this feedback will augment your overall marketing campaign assessment. Asking your market what they like or dislike about your product is one way to know how to improve your service and retain customers.

 

3. Invest in corporate social responsibility activities

 

Photo courtesy of Perry Grone via Unsplash

Corporate social responsibility is not just about staying true to your brand’s values and helping the less fortunate. It’s also a compelling reason for your customers to remain loyal to you.

A study done at the University of Valencia in Spain discussed the effects of corporate social responsibility on consumer brand loyalty. The findings indicated that customers appreciated the brand’s social awareness and these brought on positive perceptions of the brand.

 

4. Offer premium subscriptions or memberships to encourage loyalty

 

Photo courtesy of Artem Beliaikin via Pexels

Another popular retention marketing strategy is to provide subscriptions or memberships to your brand. It’s a good way to update your consumer base about new products or services.  In addition to that, provide exclusive offers in their subscription or membership to encourage them to get these promotions. 

Subscriptions and memberships don’t have to be paid. “You can produce a newsletter that

regularly delivers news and trends to your subscribers. Make sure your content is original and relevant to your customers, so they’ll be likely to maintain the subscription to your updates and retain loyalty to your business”, says Marie Fincher, a Head on Content at TrustMyPaper.

 

5. Provide generous regular discounts

 

Photo courtesy of Negative Space via Pexels

What any consumer likes the most are some discounts, promotions, and free offers.. Reward your loyal customers by providing them with generous price slashes. You can use this tactic to conduct clearance sales or to sell products that don’t usually do well with the consumers.

You can give loyalty to member discounts or seasonal discounts, depending on the business goals you want to achieve alongside customer retention. Regularly update your customers about these promos to encourage them to buy from your business.

 

6. Set yourself apart from competitors

 

Photo courtesy of Markus Spiske via Pexels

Standing out in the industry is one way to maintain customer loyalty. This doesn’t need to mean that you take jabs at your competitors through advertising. You can set yourself apart from the competition just by producing content and products that stay true to your businesses’ values and vision.

You can also do this by extending efficient customer service to your consumers. Make sure that as much as possible you address their concerns and grievances. You will foster customer loyalty when you focus on improving your consumers’ experience with your products.

 

7. Maximize customer testimonials

 

Photo courtesy of Moose Photos via Pexels

When you provide excellent customer service and your products are of high quality, you can expect positive feedback from customers. Whether in the form of product reviews or comments on your social media posts, these testimonials are invaluable.

Collect these testimonials together and publish them to let others know how much your consumers trust you. In the process, thank your customers for their kind feedback to strengthen your connection with them.

 

8. Build a learning environment for your consumers

 

Photo courtesy of Christina Morillo via Pexels

Customer retention can also be fostered around a learning environment. Provide your consumers with new and relevant content about your products and the industry. This will make you a valuable source of information for your customers.

You can also give them free how-tos and listicles to improve their skills. This will encourage them to patronize your content consistently, and in turn, purchase from your business instead of your competitors.

 

9. Take complaints seriously

 

Photo courtesy of Daria Shevtsova via Pexels

Aside from taking note of general feedback about your products, you should also be on the lookout for customer complaints. These are very important comments about your brand that should not be taken lightly. If you take these complaints seriously and address the senders immediately, you will showcase your business’s integrity.

You can avoid losing customers when you address complaints as soon as possible. Unsatisfied customers are likely to patronize another brand, so if you want to retain your audience, you should learn how to prioritize addressing their complaints instead of just underpinning the positive feedback you get.

 

10. Be transparent about mistakes

 

Photo courtesy of Suzy Hazelwood via Pexels

Finally, customers stay loyal to brands that own up to their mistakes. When you fall short of customer expectations, say you delivered unsatisfactory products or responded to complaints late, you should not hesitate to apologize. 

You’ll lose customers if you choose to ignore your mistakes. Your customers will want to hold you accountable for failing to provide good service. If you fail to responsibly address these concerns, you risk losing them.

To effectively manage any retention marketing strategy, you should first study your audience thoroughly. You can start by using data-driven strategies to collate data about the people who always purchase from your business. Here, you’ll know who your most loyal customers are, which will help you narrow down your target for your retention strategies. 

Connecting with your consumers should not stop with just the sale of your products. In the same breath, maintaining consumers should not just be about having them buy products from you again and again. Retention marketing will bolster business growth only if it’s based on a deep understanding of your customers.

You should strive to build a connection with them that will eventually turn into consumer loyalty. Loyal customers are easier to retain, and they are also more likely to recommend your business to family and friends, increasing your loyal customer base.

Digital Branding

Sale Countdown Timer Extension for Magento

Magento merchants have always been enjoying a competitive edge over their competitors when it comes to sales and profits. Thebiggest achievementslie in its well-equipped capabilities of diverse and powerful extensions enabling most of the fulfillment of the sales on products displayed on the storefronts.

The Sale Countdown Extension is a superior add-on for Magento development which takes care of how you can handle your sales aspectsduring holidays or when some exciting offers are doing rounds to increase customer engagement as well as intrigue them to purchase.

It sounds quite interesting.As you implement that on your web store, your customers can see that countdown timer bar set against the product.

Overview: Sale Countdown Timer Extension for Magento

Sales Countdown Timer powered by Bytes Technolab is a significant tool for your Magento store that helps you add a quick and fast real-time count down bar for each product intended to generate curiosity, a sense of urgency and fear of missing out inprospective customers. So, the extension tool rightly pays heed to increase your conversion and sales simultaneously.

As deals come with a specific time period, it must show limitations. Here, our sale countdown sale can be of great help to reinvent new scopes with sales during holiday or festive seasons and drive more sales.

Sale Countdown Timer Module description

The sale count down timer module is designed as a bardivided into four blocks showing counters for days, hours, minutes, and seconds. The countdown runs in reverse order to zero and keep customers hooked to grab the special deals before its ends. You can use this tool forproduct promotion and other purposes like approaching your customer to register for the webinar before the time ends. Place it on the website home page or display it on a particular product page to allow your customers to know about the availability of the product or webinar.

With this, when you design an attractive sale countdown timer extension and implement it on your store, it is quick to unleash an impact upon your customers and readily creates a response. It is easy to install and flexible to configure. Do as you like to this module and schedule its launching on any page while doing customization to the block view. You can also set a particular timer for each product line.

Shopping Cart Price Rules and Catalog Price Rules are two major platforms that work in compliance with the Countdown extension for Magento. Theytell your customers about sales countdown.

 

Features of Countdown Extension:

  • An automated countdown block works in compliance with a created rule
  • CMS, layout or widgets updates help insert block
  • Countdown block is designed for any page and product
  • A specified countdown for different customer group
  • Enable/disable sale product link in Header & Footer section
  • Enable/disable sale updates in Cart Item & Order Detail sections
  • Enable/disable sale countdownin Product View Page
  • Quick configuration of change/update sale message
  • Easy customization of countdown blocks such as the prioritization of countdown setup, defining start and end date, adding URL to countdown block, describing HTML code, and edits of timer view
  • Countdown timer scheduling ability
  • Dynamic changes of values
  • Multi-store support
  • CSS-friendly

Compatibility:

  • Magento Open Source (Community Edition): 2.1.x, 2.2.x, 2.3.x

Installation Guide:

You need to follow the path bytestechnolab/module-sale-countdown.

Now, use the following commands in Magento 2 root folder.

php bin/magentosetup:upgrade>php bin/magentosetup:di:compile>php bin/magentosetup:static-content:deploy

 

After that, you need to run the following commands in Magento 2 Root folder

Admin must update bytestechnolab/module-sale-countdown.

php bin/magentosetup:upgrade>php bin/magentosetup:di:compile>

php bin/magentosetup:static-content:deploy

 

Steps to implementing Sale Countdown Timer Extension

Admin must follow the following commands to open the configuration page,

From the dropdown menu of Sale Countdown in the Magento Dashboard, you can access to this.

Sale Countdown > Configuration > List of options

Figure 1 Sale Countdown Configuration Page

    

Now, from the list of menus, you can configure all the settings to make it functional.

List of configuration you can do,

  • Module Enable/Disable
  • Configure customer group
  • List page Enable/Disable
  • Product view page Enable/Disable
  • Background color configuration and more

Figure 2 Configuration Lists

Product Setup as Sale Product

In the catalog section, click Add Attribute and add necessary sale product updates for the countdown.

Here, you can update or customize different attributes in Sell Countdown option by start time, sale end date, and discount type.

Figure 1 Sale Product Page

Product List Page

Configure your product list page with sale countdown timer block.

Figure 2 Product List Page

Product View Page

Set Sale Counter Timer in Product view page.

Figure 3Product view page

Cart Page

Display the sale countdown timer in the cart page too.

Figure 4Shopping cart page

Sale Product Link

Insert Sale Countdown timer in the sale product page.

Figure 5 Sale product link

Summing up

This easy and flexible sale countdown timer extension has been designed by Bytes Technolab, a certified Magento development company with robust power at the core of its foundation to transform your online business. Irrespective of a particular extension need or diverse shopping development needs, we can assure you ofhigh performance and fully-functional Magento web store development for your business. Connect with us today.

 

Digital BrandingPersonal Branding

6 Things To Consider When Making Your Own Brand

Creating your own brand when building a business is essential to its overall success. A recognized loved and eye-catching brand will help you stand out from the crowd and become relevant amongst your target audience. When generating your brand it is of the utmost importance to ensure that you both have your customers in mind as well as being able to illustrate your business’s brand clearly and effectively. If you are competing in the same field or niche as other more established brands, setting yourself apart from the rest is vital. It is the number one killer to the impact you make on the market if you appear as just the same run of the mill brand. Identifying what makes your brand unique and using that to your advantage will benefit you and your business exponentially. The creation of an incredible brand will allow you to attract potential customers effortlessly while establishing a reputation and relevancy amongst your demographic. Successful branding is also imperative to presenting your clientele with a high standard experience from the get-go and set yourself up for making a great impression from the very first interaction with your business. 

This article will provide you with a detailed list of incredible advice and insights to give you the confidence you need towards successfully creating your brand. Arming yourself with as much knowledge and understanding as possible is essential to effectively achieve your goals.
Here are 6 Things To Consider When Making Your Own Brand:

1. Create An Eye-Catching Logo

The first element to consider when establishing your brand and type of experience you want to get across quickly to your audience is creating eye-catching Logos Brisbane. Do not be afraid to think outside the box and let your personality shine through when generating your logo. This will be your identifier when customers interact with your brand. This will be the first, stand out feature of your business and it is essential to ensure you are creating one that is noticeable, recognizable, and aligns with your brand’s voice. 

2. Establish Your Brand’s Vision

Establishing your brand’s vision is another vital element in creating your overall brand. How do you want your brand to be perceived by potential customers? Crafting a clear vision about what your brand is passionate about and what you can provide your customers with that others can not. If you believe in your business and what you are all about, the likelihood of your target market following suit and believing in your vision and brand, skyrockets. 

3. Determine Your Brand’s Voice

Along with establishing your brand’s vision is it imperative that you determine your brand’s voice. Do you want to communicate in a professional manner, more casual, friendly and inviting, technical, conversational, etc? There are so many ways you are able to get your message across and present your brand and this is important to determine an action from the get-go to maintain your brand’s consistency. 

4. Consistency

This brings us to our next important element to consider when building your own brand – consistency! Consistency is key when it comes to creating a solid brand that customers can rely on. Once you have made up your mind when it comes to how your brand sounds, is viewed, and captures its audience it is important to follow through and align your brand’s ‘feel’ consistently across the board. When your business comes across as though it is all over the place and your communication style does not align with your brand type, it can present as confusing and noncohesive. Consistency provides a level of comfort and professionalism to your demographic. 

5. Research Competitors

Unless no one else in the entire world provides anything similar to the products or services you are offering it is essential to your success to ensure you research your direct and indirect competitors. Although standing out and being unique is vital it is also extremely beneficial to see how other successful brands are dominating the market to provide a level of guidance. 

6. Identify Demographic

One of the most important initial steps of building a successful brand is to identify your target market, audience and demographics. This will help you greatly in achieving the above-stated objectives and align your brand’s attractiveness to your potential customers. This will also help you establish your brand’s logo, voice, and overall experience.

About the author

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time, she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

Legal BrandingPersonal Branding

Check Out The Top Grill Covers Of 2020 Before Finalizing Your Decision

You have worked really hard to set a budget and finally purchase the finest grill of your choice. But, that is not the end of story. Once you are done with the grill, it is time for the covers to go with it. As a grill is one big investment, you can’t simply get any cover for it or just leave it un-guard when not in use. Well, for the best grill covers, thorough research is a must. Just run down through all the cover manufacturing companies and come across the best one that seems to be attracting you the most. Listed below are the top covers for your grill in 2020. Go through all the available options before making the final call covered.

The Abba Patio Grill cover outdoor

The Abba Patio is a decent outdoor cover for your grill, available within a reasonable rate. It comes with higher quality built with the help of premium fabric. The item remains fairly large and it just measures at 53 inches right in its length and 45 inches in height, which can easily fit the standard grills with ease. Just to make the item a little bit resilient, it is manufactured using polyester material, known to be fore-resistant. It can further resist mold formation. Just use a wet wipe to clean the item. As the fabric is quite thin, it can be folded into small parts very easily and can be stored anywhere.

Kingkong 7553 / 7107 grill cover

Whether you are looking for the Kingkong 7553 or the 7107 option, both are known for their desirable strength and long lasting option. These covers are just perfect for Weber Genesis E and S Series grill. Known for their high quality, these covers are practically made out of vinyl to make the item water resistant. It is also UV and crack-resistant and will safeguard your grill from those harsh weather conditions.

Waterproof grill cover from Sun Patio

Sun Patio is the perfect example of BBQ or grill cover manufacturer, known to present some of the waterproof and heavy duty items. It can cover 65 inches of item, making it a perfect cover for outdoor gas grill. The item happens to be fade resistant as well. So, even after placing the cover under the sun for long hours, the color will remain intact and won’t fade.

FadeSafe Grill Cover

If you are looking for a cover with nice built and can fit sizes up to 58 inches, then FadeSafe Grill Cover is the one for you to watch out for. The best part is its lifetime warranty from the maker! So, if anything happens, the experts are there to cover it for you. It is made using the fade resistant dyed fabric from Montlake, for enhancing durability.

Apart from the options mentioned above, you have some other items under the grill cover right now. Those are BBQ grill cover from Unicook, Texas gas grill cover, and more. Always check out the available options before making the final call.

Sketch the essential thought of the Cover:

Make a point to just picture out the state of gas or charcoal barbecue first. Despite the fact that you are probably going to gauge the measurements later, getting a fundamental barbecue picture will assist you with going over the correct size, alongside its state. 

  • You can additionally quantify the tallness of the flame broil directly from top to ground in its inches, which will incorporate the stature of the stack for the smoker-type barbecue. 
  • Now, by holding the tape, begin to quantify only one size from the back of the flame broil to front handle and that is your width you have to center at. 
  • Don’t neglect to quantify the length from edge of one side to another, which will incorporate the side burners and the racks also, assuming any. 
  • Now, the time has come to search for fronts of a similar size or only an inch or two bigger than the component of your flame broil. 
  • It is presently time to look at the representation of the bundle, just to guarantee that the size of the cover matches that of your barbecue. For the flame broils with burners or retires on the two sides, the cover will be fit as a fiddle.
Legal BrandingPersonal Branding

5 Ways Fitness Businesses Can Benefit From Using Chatbots

One way fitness companies can improve their business is by communicating with customers online. Here is how these businesses can benefit from using chatbots.

67% of customers have gotten support from a chatbot over the past 12 months. Is your fitness business missing out?

Running your own fitness studio can be tough, but what if there was a way to increase your clientele and also help them reach their exercise goals faster? Thanks to the benefit of using chatbots, you can.

Read on to learn the top five ways that chatbots can help your business, and why you should get started today.

1. Improve Your Customer Service

With the help of chatbots, you can improve customer support by replying to customers instantly. Chatbots reply as soon as a client sends you a message, even out of hours.

Do clients frequently have questions about their membership plans, need to cancel a class, or need to make a change to their account? Instead of having to call or email, they can get customer service right away, with the help of chatbots.

2. Reach More Clients At Once

It would be great to train many clients as well, but your personal trainers only have so much time in the day. What if you could train hundreds of clients as well, taking into account their weight, BMI, and background?

With chatbots, you can. Instead of limiting your reach to a handful of clients, you can scale your reach and help hundreds of clients at the same time.

Create workouts and nutrition suggestions, based on their personal data, allowing your clients access to fitness services easily.

3. It’s Convenient

One of the important chatbot features is that they work on the platforms your clients are already using. This includes Facebook Messenger, WhatsApp, and Slack.

There’s no need to download additional apps, taking up space on your phone, when chatbots work perfectly with the platforms you’re already using.

4. Keep Clients Motivated

We can all struggle from time to time with motivation, especially when it comes to working out. Chatbots are great for providing daily motivation and encouragement.

Clients can ask the chatbot for motivation whenever they need it. Not only that, but chatbots can provide accountability, acting as virtual workout buddies.

Chatbots speak in a warm, conversational manner as if you were speaking to a friend or coach.

To help your clients achieve their goals, create a schedule template of workouts that they can do with their chatbot.

5. Help Clients Any Time of the Day

You likely run your fitness business to set hours, but what if clients have questions or need advice when you’re not online or in the office? Or, what if you have clients across multiple time zones?

Chatbots work 24/7 and aren’t limited to business hours. Your clients will love the peace of mind of knowing they can get support anytime they need it, such as before an early morning run or late-night workout.

Can Your Fitness Business Benefit From Using Chatbots?

Now that you have a better understanding, do you think your business can benefit from using chatbots?

For most fitness businesses, the answer is yes! They can help you help your customers in a whole new way, increasing client satisfaction and minimizing your administration.

Get started with chatbots today and start enjoying the advantages they can bring.

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Use an accounting firm
Local Branding

How To Choose The Right Accounting Firm For Your Business

When legislators make changes and tweaks to the tax laws, this creates a whole another level of hassle for average citizens who don’t know how the changes will impact them personally or impact their business. You may be left scratching your heads when you face situations where you have to make some important financial decisions. In a nutshell, if you are running a business, whether small or big, you don’t want fall victim to any tax or accounting issues, so you need to stay in touch with an accounting firm as do most professional people running businesses of any size. If you aren’t using a firm like this, it’s high time for you to do the same, and that’s what we are going to talk about today.

Why You Should Hire an Accounting Firm

Here are some of the basic things that you need to consider when choosing an accounting firm for your business. These things are important because there are man companies offer such services, and you clearly don’t want to end up with the wrong one.

Use an accounting firm

1- Fees

There are two types of accounting firms, starting with the ones who will charge you a fee as per the project. The fees, in this case, are fixed vary from task to task. For example, if you want the company to prepare a profit and loss statement for your company or fill a 1040 personal income tax form, the charges will be different. On the other hand, some accounting firms that charge by the minute. You need to know what you want and then choose the firm accordingly because money does matter here.

Hire the right accounting firm

2- Experience

You can’t just hire any ordinary accounting firm even if you are running a business on a small scale. The firm you opt for must have at least 3 to 4 years of experience in this field. The people working in it need to have an adequate amount of experience to know the tax laws and the details that can get you in trouble. Speaking of which, you can opt for Accountants Doreen. The company has years of experience when it comes to helping people with their financial decisions. At least with them, you won’t have to worry about any trouble because they will be there to take care of your company in the best possible way.

3- Level of Service

It’s better to always look for a full-service accounting firm so that you don’t have to pay the additional money for services that they don’t offer. There are companies that pay more than what they should just because they hire a CPA to handle routine bookkeeping tasks. If you don’t need the bookkeeping assistance, firms without the overhead of bookkeeping employees will charge you less, and this way you can save yourself some money. If you think you need to use the services of an accounting firm for a longer time duration and if you want them to cover different tasks, then hire a full- service firm.

Hire an accounting firm with the right expertise

Conclusion

These are some of the most important things that you should be considering when choosing the right accounting firm for your business. Just don’t rush the decision to hire an accounting firm. Take your time to do proper research and then make a final decision accordingly.