Whenever a business thinks about customer retention, the first thing that comes to mind is “round-the-clock customer service and support.” Undoubtedly, that’s of utmost importance. But retaining customers is not about customer service alone. It’s about giving them reasons to purchase your product/services.
Don’t find it convincing enough?
Statistically, businesses with impeccable customer engagement strategies retain more than 85% of their customers. Further, more than two-thirds of the profits of any business depend on effective customer engagement practices.
Don’t know where to start? Let’s help you devise perfect strategies for maximizing your business growth.
Create a Unique Visual Appeal
How do people differentiate between two individuals? It’s usually the overall personality that attracts them to connect with either of them more. Similarly, customers engage with brands that have unique personalities. And if you go a little deeper, relatability and memorability act as the crucial elements when selecting a brand.
For instance, many brands, such as Pillsbury, have grown their market thanks to the brand mascot, “Pillsbury Doughboy.” The Custom Mascot Costumes makes the company a playful brand, thereby fostering customer relationships.
And who can forget Disney? Their popularity has only seen a sharp rise all these years. Why? Because they have brand mascots in the form of cartoon characters that are relatable and authentic.
Delight Your Customers With Personalized Strategies
With the emerging technology trends, it’s not complicated to find customer preferences based on their past purchases or buying journey. You can make use of all this factual information and create personalized products for your customers. The idea is to convey that “they are being valued or that customers are important.”
For instance, the eCommerce giant, Amazon, makes recommendations to each of its customers based on their search history or past purchases. And this is what sets them apart.
Don’t Limit Yourself to One Platform
If you are unable to connect with your customers where they are, you might not be able to expand your reach. Agility is the key to running a successful business in today’s ever-changing dynamics. Hence, you must focus on building a presence across all the channels where your target audience is present. Omnichannel presence is the key to improving your customer engagement results.
For instance, if you are a skincare brand, only using Instagram as a platform won’t be a good decision. Having a presence on Pinterest, Facebook. TikTok will improve your customer engagement rates by multiple folds.
Take Advantage of Word-of-Mouth
Irrespective of the drastic changes in customer preferences, one thing has always been constant. And that is people relying on other people’s words to trust a brand or a company. So, why not use this opportunity to turn your customers into your brand advocates.
For instance, you can use their Yelp or Google reviews and showcase them in the best possible manner to attract new customers. This will encourage them to use your product or service.
To Sum it Up
People want to feel good when spending their hard-earned money. And if you give them a reason to do so, they are likely to spend more.
You can project your brand as a socially responsible company and include your customers to increase the excitement for your organization further.