Category: Personal Branding

Personal Branding

Trouble Marketing CBD Chocolates? Don’t Worry We Have Got You Covered.

The demand for health-related products and services has burgeoning now more than ever because of the Covid-19 pandemic. People are a lot more conscious about their health and well-being and are willing to explore and invest in/buy healthcare utilities. Not just this, we have also witnessed the integration of digital media and technology into all areas of business, changing the way they strategize, operate, and deliver their products and services to consumers.

Another trendy news is that CBD has taken over the market with brands offering a great variety of products. Call it a new fad or the need of the hour but, this hemp extraction is the latest uproar. Today the market is flooded with all kinds of CBD-infused products, and everyone wants to add the best CBD Gummies to their carts. Another such unique product is CBD-infused chocolate. This beneficial and delicious edible has become CBD lovers’ new big thing.

With such growing demand, it becomes imperative to keep up with the competition. If you are looking for marketing strategies to promote/advertise your CBD brand, congratulations! You are on the right page.

Why Is Marketing Important?

Let’s make it clear, ‘You cannot sell anything if you can’t tell anything’ – Beth Comstock.

A research carried out by Data Bridge Market Research (DBMR) reveals that the CBD edibles market is forecasted to expand at a CAGR of 25% between 2020 – 2027. It is a fact that the demand for Sunday Scaries CBD products is reaching new heights with each passing year. New brands are rapidly entering the market with fresh and innovative ideas with a zeal to win the loyalty of consumers.

In such a market condition, both the existing and the new brands must strive to establish their goodwill and build a strong relationship with the customers by reaching out to them and telling them about the brand’s purpose. For this, brands need to start right and take the lead to foster growth and customer loyalty by rebranding. Here are some reasons highlighting the need for marketing in such unprecedented times:

1. Smart marketing can help you to stand out

2. Building healthy relationship/connect with the consumers is fundamental

3. Maintaining a positive brand image 

4. Creating brand differentiation is paramount

5. Consumers crave a sense of belonging

6. Keeping up with new advancements

7. To earn an edge over the competitors

8. Understand the needs and requirements of the consumers

9. Helps to drive/boost sales

10. To make informed decisions by determining the survival span of the business

Marketing CBD Chocolates

Cannabidiol is not just another member of the cannabis family. It is a medicinal substance that has the potential for treating a variety of ailments and diseases. Its aid ranges from concerns like anxiety, stress, body ache to the rarest of conditions. CBD can cure and comfort a plethora of issues.

CBD is one of the fastest-growing consumer trends, and CBD-infused chocolates are the new favorites of the cannabidiol community. If you own or are a part of a brand that sells CBD chocolates or any such edibles, here is a list of what you should be focusing on while strategizing a marketing plan for your product:

1. Build your social media community

Since social media platforms like Instagram, Twitter, and Facebook are widely, frequently, and heavily used by everyone, start building a community on social media by spreading awareness about your brand’s mission, purpose, values, and promise.

2. Try out influencer marketing

Influencer marketing has become quite popular today. This kind of marketing helps in reaching out or capturing an organic audience. It also pushes brands to overcome advertising restrictions on strict social media platforms.

3. Invest in paid online advertising

A little paid promotion killed no one. It will instead boost your online visibility. You have to buy time and space for your ads from paid search platforms to publish on search engines like Google, Yahoo, Bing, etc.

4. Send marketing emails to customers

Email marketing is an excellent way to stay in touch with your customers and keep them informed and in sync with your new advancements and offers.

5. Publish creative video advertisements

There is no doubting the fact that audio-visual is the most effective and impactful form of communication. Get your creative juices flowing and plan on creating good quality video advertisements. Team up with a professional creative advertising agency if required. Since you are promoting health-related services or products, focus more on informing and educating your target audience.

6. Regularly update your website

Make sure your website is always up-to-date. Publish product-centric blogs on your website regularly. Ensure that your website’s UI is user-friendly and organized. Do not forget to publish relevant images/graphics and statistical graphs (if any) to support the information that you are disseminating through your website.

7. Prepare engaging & informative digital campaigns

Brainstorm and prepare thoughtful and interactive digital campaigns for your social media community and target audience. Good research work, planning, and strategizing will go a long way. Collaborating with experienced healthcare professionals will build trust for your brand, which can further boost your credibility.

8. Switch to location-based SEO

If you are an organization with a local branch, investing in setting up a local listing on search engines will be your best decision. Provide all the necessary details, for example, your organization’s name, address, working hours, contact number, and link to your website backed up with some images to help your customers find you easily.

9. Reach out, connect and gather feedback via online platforms

Interactive disposition adds to the goodwill and credibility of a brand.

10.  Do not underestimate the power of going online in 2021. Learn from already established and successful brands and most importantly, Sell the problem you solve, not the product.” – Matt Mazzie

Conclusion

Since the CBD market is expanding and infinite brands are a part of the race, there exist marketers/brands who mislead the consumers by putting up false information about their products. Either they put way less quantity of CBD in their products than they claim to, or they mingle a high dose of content-rich in THC (which can cause intoxication) instead of pure CBD. Cheating the consumers, especially when the impurity of the product can be harmful to their health and well-being, is probably the worst sin a brand can commit. Be a responsible organization and make sure you don’t hoodwink the consumers into purchasing from you.

Personal Branding

5 Ways to Boost the Appearance of Your Personal Care Business

Being a business owner is an extremely rewarding and satisfactory job, especially if you are passionate about the industry. Personal care businesses are all about self-care and beauty. They give people the chance to treat themselves and feel great about themselves. A handful of examples of personal care businesses include nail salons, hair salons, tanning salons, medical spas, and skincare clinics. If your company falls into one of these categories, you will understand that there is a lot of competition out there. To help you stand out from the crowd and grab people’s attention, here are 5 ways to boost the appearance of your personal care business.

Improve Your Packaging

Whether people are looking for a new haircare or oral hygiene product, it is guaranteed that everyone who enters your personal care business would have seen the assortment of products on your shelves. Making your product packaging stylish, flexible, eco-friendly, and high-quality will draw people in and create a good brand image. To improve your product packaging today, check out the PKG Lab.

Keep Things Clean

Keeping your personal care business clean and tidy is key to maintaining a professional appearance. No one wants to get pampered or receive treatment in a dirty room. Messy and untidy places can also put people’s health and safety at risk. Putting cleanliness first will make your business more organized for employees and relaxing for clients while supporting good hygiene, efficiency, and overall safety.

Maintain Brand Consistency

The appearance of your personal care business will depend on your online presence as well as your surroundings. If you have marketing or social media materials for the company, it is vital that you remain consistent when it comes to branding. If your business is new, then you will need to put some time into creating your brand image. You should then carry out annual reviews on brand consistency.

Spruce Up Employees

In customer-facing environments, it is essential that your employees look the part. They will be key components for representing your brand, so sprucing them up will make your business look good while making customers feel comfortable. Giving your employees regular incentives will help you gain their respect and improve their willingness to work harder, as they’ll be rewarded for their productivity.

Create the Right Atmosphere

Creating a good atmosphere in your personal care business will have a huge impact on your customer and employees. You need to aim for a welcoming atmosphere and adapt it to suit the business you have. This can include adjusting the lighting, playing suitable music in the background, and having complementary extras available. Bringing some nature indoors can also make a significant difference.

Looks are important in the personal care industry, so making your business look good in person and on the internet is essential. It will say a lot about your service and product quality, as well as your company’s aims and values. When your business looks and performs well, you will retain customers.

Personal Branding

Steps on How to Register Your Business in Utah

Are you planning to start a business in Utah? It pays to do your homework! Before you can register your business in the Beehive State, you need to decide what type of business structure you will utilize. Will you go for Doing Business As (DBA), Limited Liability Company (LLC), or corporation? If you decide to have a Limited Liability Company, you need to know the current Utah LLC cost. If you opt for DBA or corporation, then you should also assess how much capital they require these days. Whichever you choose, all these structures have their fair share of advantages and flaws. To help you pick the perfect choice, we did a little research about these three entities.

Basic Business Structures

  • Doing Business As

DBA is sometimes referred to as a trade name, fictitious business name, or assumed business name. It allows a business to operate under a different name from its legal name. For example, if you want to run your cleaning business as X.Y.Z. Cleaning, you will need to file for a DBA. In most states, business owners file DBAs at the county level, where you can find the business.

  • Limited Liability Company

An LLC means that your business operates as a distinct and separate legal entity from you (as the owner). While LLCs require more formalities than a DBA, they have fewer restrictions than corporations. A manager or members who must manage a Member-Managed LLC are the company owners, while a manager may or may not be a member. The LLC structure also includes more tax flexibility since it can choose to be taxed as a corporation, partnership, or sole proprietor.

  • Corporation

A corporation is a separate entity that provides liability protection to the owners and has a structure that includes shareholders, directors, and officers. It is more complicated than a DBA, but startups and large firms that intend to raise funding often choose this. 

Now that you know the three structures’ main differences (and we hope that you’ve decided which one is your best bet), it’s time to think of a name for your business. Depending on the structure you chose, there will be different requirements when naming a business. 

What to Consider When Naming an LLC

Surprisingly, there are lots of things to consider when naming an LLC. But for brevity purposes, we’ve narrowed them down and listed only the most crucial things to keep in mind.

  • Include any of these words, phrases, or abbreviations: “limited company,” “limited liability company,” “LC,” or LLC” to your business name.
  • Do not use words that could confuse your LLC with a government agency, like “FBI,” “Treasury,” and “State Department.”
  • Avoid the words “bank,” “trust,” “trustee,” “insurer,” or “insurance company.”
  • Do a name search on the Utah.gov website to make sure the name you want is still available.

Registering an LLC in Utah

Now comes the easy-peasy part: registering your business as an LLC. First, file the “Certificate of Organization” amounting to $70 with the Utah Division of Corporations and Commercial Code. When approved, you need to organize the LLC by holding an “Organizational Meeting” and crafting the company Operating Agreement, taking contributions from the members, issuing Member Certificates, and more.

Conclusion


We hope this simple guide will give you an idea of Utah LLC cost and help you start your own business. Registering a business in the State of Utah takes time, patience, and a fistful of dollars. While you need to take a lot of steps, they are pretty easy and simple. Just make sure to take one step at a time and do everything you need to. This way, you’ll be able to set up your business correctly and get started making money.

Personal Branding

6 Ways to Boost your QA Team’s Productivity

QA managers and team leads are continuously looking for ways to improve their QA process and software testing processes, but they also need to increase the productivity of their team members. However, during different testing activities and building up bug reports, they do not find enough time to perform these changes. Although increasing the productivity of a QA Team should not be complex, it is easy to create targeted wins, that allow them to implement additional ways to keep the team members motivated. Since there are a number of tasks that QA teams have to handle, and there is a lot on their plate, increasing productivity can boost a company’s sales and revenue. However, when QA teams use test case management software, it helps them in saving time and effort instead of managing all test cases manually. 

Following are 6 tips to increase the productivity of your testing team:

  1. Test Automation 

A company does not have to break a bank to improve its processes with the help of automation. It is important to automate the test cases that require significant time when performed manually or test cases that need to be executed multiple times during the development cycles. These include the automation of unit testing, smoke testing, functional testing, regression testing, integration testing, etc. 

  1. Use Effective Communication Tools 

When teams are performing manual testing, they need to collaborate with the team members. Thus it is vital to integrate the communication tools so that they can spend more time on the app rather than turning to their emails with issues or questions that are waiting in queue for answers/replies. Effective communication tools can help in improving the QA process as it speeds up and provides a smooth communication flow between QA teams and the other stakeholders.

Communication is a key to enhance productivity, as communication tools offer chat functionality, group online calls, screen sharing, recordings, document sharing, etc. QA managers also need to observe how often do teams reach out to each other, how they respond to queries and concerns posted by other team members, etc. All these factors are important and should be considered in the QA process. 

  1. Test Case Management Software

Writing unique test cases and executing them is a time-consuming job if performed manually. Gone are the days when teams used Excel Sheets to manage the test cases. Software testing teams now use test case management software that offers a wide range of features to assist their testing efforts. They can also integrate this software with other testing tools for boosting the QA process. 

  1. Providing the Necessary Information 

Another tip to improve QA is to ensure that all proper information is available. This should include the design specifications, documentation, etc. all available at a central location for the entire team. They should pick the right tools designed to keep the teams on track. When choosing a tool, make sure you consider the adaptability, features, functionality, and cost of the tool so that your teams invest more time and effort to improve the QA process. QA teams need access to critical information that is a way to ensure the success of a project. 

  1. Start Testing Early

In order to make the most of your QA team’s time during the initial phase, it is important to engage it in requirement review to find the mistakes before they begin the implementation phase. This type of approach helps in reducing the development costs and gives them a deeper insight into the software app right from the beginning. 

  1. Spread Domain Knowledge

Companies create software for a given domain such as finance, medical sciences, healthcare, etc. This is why the domain knowledge of the testing team can be valuable depending on the project in which they participate. It is important to provide them with considerable knowledge in the given area allows testers to better understand the functional and business requirements of the app under test. this type of understanding can have a huge impact on the productivity of a testing team. So the question remains how to spread this domain knowledge to the testers? Well, QA leads should organize a special training session with someone who knows the context provided for a given project. Providing materials among the QA teams can also assist them in preparing for participating in new projects.

Conclusion 

QA managers can use these six tips to improve the performance of the testing teams and also help them collaborate between different teams within the same project. 

Digital BrandingPersonal Branding

5 Tips To Choose The Best Shoes For Parkour

You being here shows that you’re in search of the best parkour shoes. Choosing something best always requires some real effort. Especially when you’re purchasing something related to sports. When you’re buying shoes for parkour, you need to be very careful because parkour is an intense sport. As a trained player, you need shoes that will help you run faster and have a firmer grip. Parkour shoes come in many shapes, sizes, and unique features to fit various physical exercise aspects. It is obvious that parkour shoes are costly, but if you hunt around, you can find affordable ones too. You need to be very careful about choosing the best parkour shoes to prevent any kind of injury. Here are some helpful tips you need to consider when buying the best parkour shoes

1. Flexible sole

The first and most significant thing you should look for is a flexible sole. The sole you prefer must have a one-piece sole. A shoe with two or more soles will prevent you from performing your best, and they don’t tend to last for a long time. Because these shoes are designed in a way that their parts may get separated while you are running or jumping. The thickness of a sole will affect your balance. And for a parkour player, losing balance is injurious. Thinner soles will make balancing easier for you, but they will get worn down quickly. So you must go with a sole that is neither very thick nor skinny. 

2. Light-weight shoes 

One important thing that must be considered when buying parkour shoes is their weight. Parkour shoes are usually heavier than other shoes. But it would be best if you went for lightweight shoes because they can make jumping, running a lot easier for you. Your shoes must be very comfortable that it makes you feel like they are a part of you. Lightweight shoes will give you the confidence to run as fast as possible and jump as high as you want. Such shoes will be best for you. 

3. Strong grip

The grip of your shoe must not be substantial. Friction between you and your body is very important. You must check the grip of your shoe before purchasing it. When you’re jumping and running, friction must be produced; you will keel over while you’re landing. A shoe with a firmer grip is essential for a parkour player.

4. Durability

You should always check the material used on the top and bottom. The sole must be flat because minimal shoes are more durable. Parkour is an intense sport, so the shoes will not last for a year. In fact, if you wear them every day, they will last a few months. It would help if you went with shoes that have a full 7-8 months of durability. 

5. Breathability 

While choosing parkour shoes, make sure that your shoes are breathable or not. For breathability in shoes, breathable material is used to allow your feet to have good air access. You should buy shoes that have vents in them. These vents will allow the air mesh to go in your shoes and can keep them cool and dry. While running and jumping, air mesh will also prevent the odor from producing in your shoe. 

Conclusion

Parkour shoes must have good quality, comfort, and flexibility. It is a sport that can get you injured if you have not considered any tips before buying it. The tips, as mentioned above, are very important tips to consider. If you consider these tips, you will be able to buy the best parkour shoes. 

Digital BrandingPersonal Branding

Top Strategies for Growing Your Retail Business’s Brand in 2021

Many retailers understandably want to turn the page on the tough year that was 2020 and look forward to a 2021 full of growth and other successes. Having actionable strategies for meeting those goals will help put them in reach. Here are some reliable ways to grow your retail brand this year.

Train Your Staff

 

Your employees are extensions of your brand. If customers walk into your store, engage with workers and typically get bored, misinformed or uncertain replies, they won’t likely have positive impressions of your overall brand.

 

Explore ways to invest in training so your employees collectively provide excellent experiences. For example, you might require workers to engage with all visitors to a physical store within two minutes of their arrival. That approach ensures people don’t feel unseen or make incorrect assumptions about products or services.

 

Ensure workers never say, “Sorry, I’m not sure,” and go back to their tasks when customers ask for information they don’t have. Instead, they could be proactive and say, “Sorry, I’m not sure, but let me get a colleague who can answer that for you.” Additionally, teach employees to engage in gentle upselling efforts or suggest alternatives when the products people want are out of stock. Doing that should raise your overall sales.

Offer Branded Items

 

Anyone who’s been to the Big Apple has almost certainly seen shoppers carrying Bloomingdale’s brown shopping bags — the containers are instantly noticeable with their thin, rounded letters. Each one has the size printed on the front, such as “Big Brown Bag,” with the store name on the side. The simple design is so iconic that the department store sells reusable vinyl zippered totes featuring it.

 

This example proves that branded items keep companies in customers’ minds. They’re also appropriate for organizations that are much smaller than Bloomingdale’s, too. You can give the items out as freebies if your retail brand has a community event presence. Alternatively, keep the goodies near the cash register and give one to each person who buys something.

 

Consider which items people will most likely use and enjoy. For example, pens and notepads are handy things recipients will need often. Also, products such as keychains and magnets are practical items that keep your company’s name in frequent view.

Provide Accurate Stock Information If Possible

 

Most people can’t help but feel disappointed if they arrive at stores and find the products they want are not available. Investigate whether your inventory management system could enable launching a feature that lets people instantly check stock levels on a website or app before arriving at a store.

 

When shoppers want items you don’t have, give them immediate options. For example, you might give them real-time updates about shipments on the way. Alternatively, if you operate more than one store in a consumer’s area, let them check stock at a different location. You can also give employees easy ways to special-order the products customers request. Then, shoppers will realize workers are doing everything they can to assist.

 

Maintaining reliable on-shelf availability (OSA) poses challenges for many retailers. If it’s a persistent problem for you, get to the bottom of what’s happening and fix it. For example, does the issue occur because you wait too long to place orders that replenish the shelves? Perhaps stock levels are too low because of incorrect forecasting that failed to anticipate demand.

Help Consumers Save Time

 

Price is not necessarily the top priority when people choose where to shop. A recent survey found 53% of people intend to shop in ways that save time, even if they don’t provide the lowest prices. Another finding that supports the time-saving trend was that 56% of people would keep shopping in convenient, easy stores.

 

You can strengthen and grow your retail brand this year by highlighting how your store facilitates efficiency. Maybe that means letting people reserve products online and pick them up at the retail outlet. That’s an appealing option for individuals who know what they want and don’t need to browse. If people learn your retail brand lets them make the most of their precious time, they’ll want to keep supporting it.

 

Helping people save time could also mean changing how and where you stock items. During the COVID-19 pandemic, some grocery retailers created dedicated aisles of the products people wanted most — from soap and hand sanitizer to shelf-stable foods. That was a smart and effective strategy that let frazzled shoppers go to one place and find many of the items on their lists.

Cater to Shoppers’ Omnichannel Preferences

 

Despite the ongoing rise of e-commerce, many people still buy what they need in physical stores. Retail analysts point out that the lines between physical and online retail are increasingly blurred. This transition has led to a rise in omnichannel marketing, whereby people expect to shop on numerous channels and get an integrated, smooth experience each time.

 

For example, even when consumers visit physical stores, they often use their phones while inside, relying on those devices to steer their purchasing decisions. Other shoppers let specific product needs influence whether they shop in a store or online. Someone might prefer to buy a new pair of jeans in a store but go to the same retailer’s website within a month to buy a scarf.

 

The main takeaway is to avoid focusing too much on a single retail channel. People often switch between several, and they appreciate high-quality, customer-centric experiences regardless of which ones they choose. Providing those for them will grow your brand and give people more opportunities to interact with it.

Consider Investing in Augmented Reality

 

Experts remain unsure to what extent COVID-19 will continue affecting retail in 2021. That’s why it makes good business sense to evaluate how you can help people feel safe, no matter what the future holds. One way to do that is with augmented reality (AR) tools that help people shop for things with safer processes.

 

For example, Ulta Beauty’s GLAMlab allows people to virtually try different hair colors, brow shapes and makeup as they shop in the stores. The brand does not offer tester products during the pandemic. However, the technology provides a safe substitute and drives sales by removing the uncertainty of buying beauty products blindly.

 

Laura Kohl, the company’s senior vice president of applications, data and integrations, explained, “What’s fun about going into an Ulta store is actually trying on some things or smelling the products or feeling the product, that just can’t happen right now. So at least with this virtual try-on, it quickly shifted into that … It complements the store experience.” Also, AR is increasingly accessible to small businesses. Shopify has an AR tool specifically geared toward smaller companies.

Succeed With Brand Building in 2021

 

Building your brand should be a methodical process. Following the tips here and abiding by other best practices does not bring overnight results, but you should see gradual improvements. If possible, use metrics to track how well different approaches work after using them for at least a few months. Then, it’ll be easier to justify investing more time and money into those approaches for the future.

Author:

Eleanor Hecks is editor-in-chief at Designerly Magazine. She was the creative director at a digital marketing agency before becoming a full-time freelance designer. Eleanor lives in Philly with her husband and pup, Bear.

Digital BrandingPersonal Branding

What are 3 Instagram tools you need to keep up with trends?

If you use Instagram not just for sharing your images with a close circle of friends, you need more than just the app itself. Having an engaging IG page is a perfect opportunity for a business to attract new audiences and interested clients. Do you know that in 2020 Instagram hashtags work similarly to SEO keywords that help get your content exposed to more people? It takes some time to research these words, but if you know what Instagram hashtag generator to use, you can easily find the best hashtags that work for promotion. 

The point is that discovering new Instagram tools will help you better your content strategy and make the most of your online business. In this article, you will find out more about tested Hashtag finder, Instagram font generator, and Profile analyzer – keep on reading to learn why these tools are useful. 

3 tried and tested Instagram tools you need in 2020

#1 Toolzu Hashtag generator

If you try google hashtag tools, you’re gonna see many options on the web. But when you start using them, you realize that most of the tools are not convenient. 

Toolzu is a handy tool that lists over 12 million hashtags, and new ones are added regularly. This tool lets you discover hashtags by keyword or with the help of AI-algorithms. You can simply paste a link to any post or upload a picture. 

In front of a hashtag, you can see how intense the competition will be if you use it (the graph Difficulty). For example, if a hashtag is used in millions of posts, the content is saturated, and your post will be among the recently added for just a couple of minutes. That’s why it’s worth to include in your set medium and more niche-specific hashtags. 

The main upper hand of using a hashtag generator instead of the in-app search is that you can copy them instantly. The app does not allow you to do that to click on a hashtag and view the content. 

What are other benefits:

  • The option of mentioning 5 keywords per search
  • Looking for hashtags in any languages
  • Deep analytics on hashtags including top posts

If you haven’t been using hashtags because you were lazy to discover them via the app, use the effortless yet effective way – the Toolzu hashtag finder. The 7-days trial period is free of charge. 

#2 Fonts generator by Bigbangram

It is getting more and more trendy to use other than IG default fonts. Bloggers who write long captions tend to organize their texts better – with bold headlines, highlighted words. Hence, an IG copy turns into a meaningful article. It’s also helpful to add various fonts into your bio description and IG name. 

If you think that to type in a different font, you need to hack the IG app; you are mistaken. The only thing you need is a proper Instagram fonts tool, and I recommend you to check the one by Bingbangram. 

You need to insert or type any text in the Latin alphabet, and it will be immediately converted into a style you choose. The library lists dozens of fonts in various moods – classical, romantic, minimalist, gothic, etc. 

I like most of all that it is possible to preview how a style will look from a phone screen. There is a simulator, and I advise you to check it if you are looking for a fresh font for your name or bio. 

Try fancy characters for your page – the tool is forever free. 

#3 Profile analyzer by Ingramer

 

Finally, I number 3 on my list is the Analyzer of profiles by Ingramer. This tool will be helpful for those who are growing and looking for some ideas on the accounts of their competitors. Sometimes, spying on strategies of successful accounts helps to get insights. 

What info will you get:

  1. Reals stats, like the engagement rate, to see if the followers are active and the content is interactive
  2. Best-performing content that will help you to get what kind of media your audience consumes better
  3. Top hashtags that you can also try in your captions
  4. Posting schedule that you can consider when deciding what time is better to post to get more interactions

All in all, you need to collect the list of the popular accounts in your niche and paste their names into the Analyzer tool. After, you can use the data to adjust your IG posting and content strategy. 

Conclusion

Having all the mentioned above tools at your fingertips will help you expand the reach of your content, create more eye-grabbing text, and apply some of your competitors’ techniques. Services like Toolzu, Ingramer, Bigbangram are widely-used by influencers, digital marketers, and business people. Do you want to try them too? Hurry up – more people want to see your content. 

Legal BrandingPersonal Branding

Common Mistakes Novice Entrepreneurs Make That Cost Them Big

All too often, hopeful entrepreneurs jump into the world of business, hoping to make it big. Drawn in by the idea of working in a field they’re passionate about, calling the shots, and accumulating wealth, they invest time, energy, and money into a business that fails in just a few short years (or less). Though becoming an entrepreneur comes with risks, you can avoid many pitfalls by learning from others’ mistakes. 

Ignoring Personal Finances

The main objective of starting a business is to generate profits. Be that as it may, it can take months or even years before you’re making enough sales to earn a decent salary. As such, you’ll have to rely on your personal finances to tide you over until you reach your earnings goals. Your personal finances will also be instrumental in helping you to acquire capital from lenders and investors. 

Novice entrepreneurs ignore their personal finances and either run out of money or face an uphill battle to get a loan. Preventing this from happening involves several financial management practices. You need to get your debt under control and improve your credit history. From negotiating with creditors and settling accounts to removing inaccuracies from your credit report and utilizing debt consolidation services like those found on MemphisAssociates.com, there are several resources to help you improve your financial status. 

Quitting Their Jobs

You may be dreaming of the day you can march into the office and tell your boss that you quit. If you’re not prepared financially, however, this move could prove detrimental. Novice entrepreneurs leave their full-time jobs behind to make room for their new business without knowing how they’ll cover their expenses. The pressure to turn a profit becomes so overwhelming that it can have physical and emotional consequences. 

Before quitting your job, do thorough research to determine how much it costs to run your business type and cover your household expenses. Once you have this data, you should try to save at least six months’ to a year’s worth of costs to provide protection. This way, if it takes a while for your business to start making sales, you’re not strapped for cash. 

Taking On All Responsibilities

There are many tasks involved in running a successful business, from accounting and marketing to production and customer service. Novice entrepreneurs make the mistake of trying to take on all these responsibilities themselves. Though it may seem like a feasible way to lower overhead costs, it ends up costing them more. 

As each business task requires in-depth knowledge, skills, and experience, tackling things you’re not well-versed in leads to poor results. Not to mention, spreading yourself too thin can lead to emotional overwhelm and a poor work-life balance. Though it does cost to hire employees or outsource essential services, it’s the most effective way to streamline processes, improve customer service, manage assets vs debts, balance your personal and professional life, and grow your business

Using Free or Cheap Tech

No matter what type of business you own, having reliable technology is imperative to your success. Though purchasing hardware and software for your business can be costly, it’s necessary if you’re going to remain in the competition. 

Novice entrepreneurs looking to save money, however, opt for free and cheap tech solutions with limited features and capabilities that leave them behind in the race. It is best to invest in technologies using equipment, personal and business loans to ensure the most efficient products and services for your target customers. 

The life of an entrepreneur is hard enough. So, why make the journey more challenging by making mistakes that you could easily avoid? If you’re going to invest everything you have into building a brand that aligns with your passions while providing for your family, make sure you’re doing so wisely. If you don’t want to find yourself among the millions of people who started a business that failed in the first five years, take the advice above to avoid making a mistake that could cost you big. 

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How to Improve the Visitor Experience in Your Retail Store

If you run a retail store, your sole goal will be to provide customers with the best experience possible while shopping. Turning potential customers into regular visitors can be a great way to expand your brand and increase revenue. After all, consumers are not going to shop in stores they don’t feel welcome in. 

Whether you’ve recently launched your store, or you’ve noticed a decline in foot traffic, here are some of the best methods to improve the visitor experience in your retail store.

Offer a Unique Experience

No matter what kind of retail store you run, there will be many others who sell similar products to your own. If you operate in a city, your store needs to stand out for all the right reasons over competitors. Researching the typical shopping process customers go through can help you create a unique experience for your store. Whether it’s engaging with your products in an unexpected way, playing different music, or investing in modern lighting, how your retail store looks can say a lot about your brand and whether consumers want to use your services.

Begin with Your Team

For your retail store to thrive, you need to deliver excellent customer service to everyone who walks through your door. If your team isn’t going above and beyond their duties, customers may not feel valued and appreciated. It’s your job to hold regular training for your employees, which can be a great way to keep them in the know of the latest developments in your business, as well as new tactics to bring in new customers. Regular training can be a great way to identify your employee’s strengths and weaknesses, and what changes need to be made.

Create a Child-Friendly Atmosphere

Many shoppers bring along their children for convenience. If you’re a parent, you will know how stressful the experience can be. So, making your retail store child-friendly by adding things for children will mean they stay entertained, as well as not throw a tantrum out of boredom. A television, a train set, or a chalkboard will keep kids occupied, meaning the parents will spend more time in your store and purchase products. Also, having staff who know how to interact well with children can help you build a reputable brand.

Make Your Store COVID-19 Secure

In unprecedented times we find ourselves in, the coronavirus pandemic has transformed the way retail stores operate. If you have stayed open, you need to make sure that you’re following government guidelines to keep customers safe and protected. Whether it’s by having hand sanitizer stations, reducing capacity, or installing glass shields, customers will appreciate the measures you’ve taken to reduce the risk of contracting the coronavirus. 

Your customers are the people who keep your retail store afloat. When shoppers step through the entrance, you want them to feel relaxed and enjoy the whole experience. So, using the right methods can transform how your retail store operates, helping to build a loyal audience who will stick with your brand.

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4 Visitor Management Tips That Keep Everyone Safe

Back-to-work season is on the horizon if you haven’t already zoomed past it. Either way, visitor management plays a crucial role in your reopening. It helps you tightly control the safe flow of guests in your space, making sure only authorized visitors may access your facilities. 

It protects your business and employees, but it also signifies to visiting delivery people, contractors, and clients that you take their health and safety seriously. 

Learn how you can streamline your visitor management system to help you welcome guests back into your spaces safely. 

1. Communicate Your New Check-in Process

Your check-in process may need a total overhaul to uphold safe social distancing. Make sure these changes are clearly communicated to your guests in the form of signs throughout the building. 

Don’t hesitate to use floor decals, ropes, and other tools to clarify where they need to stand. This signage clearly explains why they may be experiencing a delay or unusual check-in process, while also indicating what they have to do to move through your facilities safely.  

2. Minimize Shared Surfaces

Gone are the days when your visitor check-in process can be a sign-in booklet. This old-fashioned technique increases how many surfaces your staff and guests touch, increasing the risk of spreading the virus, as well as other illnesses. 

Visitor management technology can eliminate the need for physical proximity when your guests arrive. Some cloud-based services let your visitors use their smartphones to sign-in to your facility, requiring absolutely zero contact.

There are also card printer systems that produce proximity cards or smart cards. These ID badges rely on RFID technology to allow for contactless entry to authorized facilities in a quick and convenient way. You can check out the latest visitor pass solutions that include a smart card printer or prox card technologies to see what you need to upgrade. 

3. Introduce Screening Questions

Screen your guests by asking the right questions before you allow them any further into your building. Here are some examples of great questions you can ask:

  • Have you traveled out of the country in the last 14 days?
  • Do you have a fever or other flu-like symptoms?
  • Have you come into contact with someone who has a fever or flu-like symptoms?

You have the right to deny entry to visitors who answer “yes” to any of the above questions. This is an efficient way to keep high-risk individuals out of your building. 

4. Disinfect Check-In Tools 

A regular cleaning schedule will help mitigate the risk that shared surfaces will spread the virus. You can instruct your staff to wipe down desk spaces, pens, and other items between each guest.

What becomes more challenging is when your check-in process revolves around technology. iPads, tablets, and other mobile devices need to be cleaned carefully to prevent damage.

In light of the outbreak, Apple has released this guide to safely cleaning its products. They recommend using a 70% isopropyl alcohol solution or Clorox wipes to disinfect keyboards, displays, and other non-porous surfaces.

Bottom Line

The coronavirus pandemic has made it necessary to reduce human-to-human contact as a way to reduce the risk of spreading the virus. 

This does make it challenging to welcome guests back to your business, but not impossible. Use these tips above to help change how your reception operates, and make sure your visitors (and staff) know their health is your priority.