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Digital Branding

Top 8 Instagram Tools to Help you Promote your Brand

Many people spend more than 2 hours on social media platforms every day. Considering Instagram, there are 1 billion monthly active users on the platform. These statistics and numbers are quite thought-provoking when it comes to the promotion of your brand on social media platforms, especially Instagram. To make the promotion of your brand on Instagram more successful, you can use the available top Instagram tools to facilitate all your tasks. 

There are many Instagram tools that you can use. Choosing the right tool can influence your Instagram marketing strategies and the efficiency of your time and efforts. As many Instagram tools are either free or have a reasonable price, it is their functionality that makes the difference. 

Why Is Using Instagram Marketing Tools Important?

Instagram is a photo-centered social platform that can drive business growth to a large extent. So, it is not like the past when people only wanted to see their friends’ moments, some delicious food pictures, beautiful natural landscapes, etc. on their feed. Nowadays, more than 200 million users visit one business profile each day. Therefore, it is important that you use Instagram to promote your brand image and products or services. 

To better manage your business Instagram account, Instagram marketing tools can be a great contribution. They can schedule your posts for a later time to be posted, suggest hashtags, or give you the analytics of your performance on Instagram. They can also help you increase your follower base and better engage your audience. Taken as a whole, you can automate your Instagram tasks and get the most of your Instagram account just by using Instagram marketing tools. Not to mention that using Instagram marketing tools is a great way to save time. 

What Are the Top Instagram Tools to Promote Your Brand?

Now that we have known the importance of using Instagram marketing tools, it is time to learn about the best Instagram tools. 

1. DMpro

Direct Messages or DMs on Instagram are great for generating more leads and customers. Using DMpro as an automated DM tool, you can both facilitate and accelerate your DM marketing on Instagram. The tool automates all your DM-related tasks. In addition, you can send bulk DMs or get notified whenever you receive a DM by Email. 

Here are the features of DMpro:

  • Automating outbound DMs
  • Sending automated DM responses
  • Sending bulk DMs to your contacts
  • Sending and receiving DMs via Email

2. Realtormate

If you have a realtor business, using Realtormate as your Instagram marketing tool is the smartest move. You can get a lot of relevant content designs with this Instagram tool for realtors which is great for accelerating your content creation. Moreover, you can create a content plan for your Instagram posting. Furthermore, you can use Realtormate as a growth manager to generate 400-500 new, AI-targeted followers and leads each month.

Here are the features of Realtormate:

  • Posting designs for Instagram real estate agencies
  • Creating a content plan
  • Growing your followers and leads

3. AiSchedul

AiSchedul is an Instagram marketing tool that used to have Instagram post scheduling as its main goal. You can create your post on the platform and set a time and date for it to be shared at that particular time.

Then, it evolved through time and added more services in addition to being an Instagram scheduler. For instance, you can add multiple hashtags by entering the main keyword of your post. You can also repost the best content related to your niche. Moreover, there is a calendar with international events that you can see the best trending posts and get an idea for your own content for that event. Furthermore, you can monitor your mentions too.

Here are the features of AiSchedul:

  • Scheduling your Instagram post for a later time
  • Choosing multiple hashtags
  • Reposting trending content
  • Creating ideas for international events through the calendar
  • Monitoring mentions 

4. AiGrow

Perhaps the most attractive tools for Instagram are the ones for the growth of your Instagram account. Increasing your Instagram followers can add a lot to the credit of your business. However, many tools stopped functioning as Instagram banned all bot activities on its platform. 

New tools like AiGrow can grow your follower base organically. It means that thanks to this Instagram growth service, you will increase the number of your followers with real users. There are packages that you can choose based on your budget and needs. 

Here are the features of AiGrow:

  • Increasing your follower base organically

5. Later

First and foremost, Later started its service as an Instagram post scheduling tool. It has updated itself to more services through time and is now an effective Instagram marketing tool. Using Later, you can create your Instagram posts and schedule them for later. There is also a calendar that helps you keep track of important international events. 

Here are the features of Later:

  • Easy scheduling of Instagram posts
  • Budget-friendly plans
  • Unlimited data download

6. Hootsuite

You can post on Instagram easier than before using Hootsuite as a scheduling tool. You can post any type of content directly from the platform of Hootsuite. However, Hootsuite does not just help you with posting and scheduling. It also helps you to answer the comments of your posts or check your post from the platform itself.

Here are the features of Hootsuite:

  • Creating content for your posts and stories
  • Scheduling of your posts
  • Monitoring Instagram activities
  • Searching for trending hashtags
  • Analysis of your Instagram performance

7. Iconosquare

Iconosquare is another Instagram marketing tool that you can choose for managing your Instagram account. What it actually does is to do with the analysis of your Instagram performance. The data that is driven from this tool can help you plan a better Instagram marketing strategy to create more engagement and better results. In addition, you can schedule your posts for a time and date to be posted. You can also monitor your Instagram activities from mentions to comments. 

Here are the features of Iconosquare:

  • Analyzing your Instagram performance
  • Hashtag tracking
  • Instagram influential profile spotting

8. Buffer

Buffer is perhaps one of the oldest Instagram marketing tools for post scheduling. You can schedule your Instagram posts in advance and queue your content for a particular date and time. 

Here are the features of Buffer:

  • Scheduling your Instagram posts
  • Scheduling and posting your content based on a calendar

Conclusion

Instagram is a popular social media platform with many features that have made it an easy-to-use platform for almost any generation. To get your business high up on Instagram and expect more customers, you should outsource some of your Instagram tasks to the best available Instagram tools that we have just introduced above. Wish you the best of luck!

Bio

I am Parichehr Parsi, a born writer, and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for SocialPros and online magazines in Italy and I love reading, writing, and researching. Find me on LinkedIn!

Digital Branding

5 Marketing and Branding Tips for Industry Consultants

Branding and marketing need to become flexible practices because, in the business climate, change is inevitable. For companies that sell products, this isn’t definite because the product is tangible. With all the changes that come along, the product secures them, and they primarily focus on their branding and marketing. However, suppose you’re a consultant, or you deal with professional services organizations in general. In that case, you might be wondering how you can integrate an approach that’s flexible to your branding and marketing. You are thinking of how to incorporate change and still stand out.

The good news is there are solutions. Whether you’re a trial consultant working with lawyers or a business consultant meeting with executives, the following tips will help you build your brand and market your services as well.

Content Marketing

The first thing you should ensure is amazingly unique is the caliber of your website content. The content needs to be very precise, provocative, and it should stand out. It would help if you didn’t stop there, ensure that you match the same energy and quality while you do a formal assessment of your website analytics. The analytics will help you realize your content’s real market value to the people you target most. You should be flexible enough to regularly change your content to reach your audience better but still maintain your brand’s fundamentals. By doing that, you’ll create trust and build a following that will last long-term.

Optical Branding

If you’re a successful consultant or want to become one, you should be aware that success isn’t just based on psychological content and intelligent thinking. You should be mindful of the increasingly strong influence that visual design has. Websites are using more creative graphic design techniques such as copious subheadings, bold colors, infographics, and full-bleed photography. This is a creative way to have your audience engage more with the type of content you offer. It’s much more fun and easier.

Individual Branding

Individuals who are smart and care about their future success are creating online profiles. They build their profiles through speaking, SEO, blogging, social media, and content marketing while still pursuing their designated jobs. The same goes for professional services and consulting companies. They’re looking deeply into identifying who working in their organizations can efficiently use new tools to enhance their corporate brands. When looking from a brand management view, tension is created between promoting a corporate brand or the personal brands. It’s a problem most companies face, but they need to realize a consultant’s strength lies in how good their brand is.

Slogan

Slogans and taglines are very important to different brands because they can be inspirational, like Apple’s “Think Different.” A slogan can play a significant role in defining, inferring, and distilling your organization’s culture and purpose as well. A good one for your brand should be unique and still create change in your brand and marketing. A tagline is flexible; hence it can evolve easily with changes.

Social Media

It’s a popularity contest when you work as a consultant. The level to which you’re followed, cited, and invited determines how in-demand you are as a consultant. If you want to become popular, you have to combine all the tips mentioned above. You should, however, provide real value to people online and engage in current issues. If you don’t, people will eventually get tired of you, and all your efforts will be wasted.

Uncategorized

5 Essential Branding Tips For At-Home Entrepreneurs

The traditional career path is a road less traveled in today’s digital age. The rise of entrepreneurs and the COVID pandemic has changed how professionals view business. Having a marketable idea and launching a business may prove more profitable, and stable, than the normal 9-to-5 grind.

 

However, starting an at-home business and becoming a successful entrepreneur is a bit more challenging than it may seem. One of the most important elements to a successful business is branding.

 

Branding covers the must-haves in business, especially for entrepreneurs launching a business idea from the kitchen table or home office. Your business’ name, logo, colors, vision, mission, and marketing message are all part of strong branding.

 

From ecommerce to mobile apps, branding is all about how to start online business from home. To help, we compiled a few essential branding tips at-home entrepreneurs may find valuable. Let’s dive in!

1. Ensure Your Brand Has A Market

Brands are only as strong as their target market. This means that you will need to identify your target market and ensure the market will want to purchase your product and/or service.

 

Did you know that the top reason startups fail is no market need? You may have a great business idea, but if there is no market to sell to, it doesn’t matter. How do you identify your market? Here are a few questions to consider:

 

  • What solutions similar to mine are already on the market?
  • Who will buy my product and/or service (buyer personas)?
  • Where does my target market live?
  • Where does my target market live online?
  • How much will my target market be willing to pay?

 

The above questions will get you started. Always think about the market or niche you want to sell to during brand building. This can help shape other aspects of your business.

2. Have Exceptional Brand Positioning In Your Market

Positioning your brand is the next essential branding tip for at-home entrepreneurs. During your target market research, you should have identified your brand’s competition. This is important, and you need to know as much about competitors as possible.

 

What do they offer? What sets your brand apart from the competitors? Why is your brand unique in the market? Find the openings and focus on them. For example, Amazon and Walmart continue to reshape their shipping policies in order to fill gaps and do more business.

3. What’s Your Brand’s Value Proposition

The term “value proposition” may seem antiquated in many ways. But make no mistake, you absolutely need to have a strong value proposition for your brand. What is a value proposition?

 

The value proposition is the value you bring to the customer or end-user. The product and/or service you have probably solves a problem. The problem and the solution to the problem is part of your value proposition. Find it and use it.

 

“A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset,” Dan Shewan of Wordstream explained.

4. Build Out Core Brand Elements

Having the ground work in place, it is time to build out your brand’s core elements. These are the parts of your brand that customers will see, hear, and read. Brand elements include:

 

  • Brand Perception. Your brand perception is how customers see the brand. And how customers will describe your brand to others. Think about Starbucks. Their brand perception is quality, comfort, hip, community, and sustainable.

 

  • Color Scheme. Colors are very important when it comes to branding. There is actually color psychology that would be worthwhile to look at. Choose your colors wisely.

 

  • You should know the message, colors, and perception you want your customers to have and experience. Take those elements and put them into a well-designed logo. It is critical not to rush this, because it may be your logo for a very long time.

 

  • Brand Tagline. This is an essential branding tip many at-home entrepreneurs forget to employ. Your brand tagline is a short tag that represents your business, and is used for various marketing campaigns. It should be short and clever, like Nike’s “Just Do It.”

5. Maximize Your Online Presence And Optimize

Once you have all of the above sorted out, it is time to maximize your online presence. Develop a website that leverages all your top keywords. Create pages for keywords as well for your website.

 

You should also be blogging and posting on social media daily as a new business. But don’t be spammy. Offer up value and actionable content to entice consumers to check out your brand and evaluate it. Then optimize everything always.

In Conclusion . . .

The above essential branding tips for at-home entrepreneurs is just the tip of the iceberg. However, these tips will get your entrepreneurial journey off to the right start. Create a powerful revenue stream from home and stay in control of your professional future.

Local Branding

5 Tips For Choosing The Best Lawn Care Services In Orange County

If you are living in orange county, you must have a lawn in your home. Orange County is a beautiful place. It is the 3rd most famous country in the world. Having a healthy lawn can add more beauty to your home. Every homeowner wants his house to look beautiful. A beautiful lawn can enhance the beauty of your home. It’s very difficult for an owner to look after his lawn on a daily basis, or he is not that much experienced to take care of a lawn. For this purpose, he needs a good lawn care service. You must hire a lawn care service that is experienced and has knowledge about the roots, soil, and planting. The following are some of the essential tips you need to consider when choosing an Orange County Lawn care service provider. 

  1. Experienced 

Only an experienced person can keep your lawn healthy and beautiful. Before you hire anyone, you need to make sure that the person knows about the planting and gardening. A person who is not familiar with the soil type, the roots, and land, he will not be able to take care of your lawn. In fact, he will destroy it. So you have to be very careful. Lawn service providers who have experience of years are able to make your lawn look fascinating and enchanting. They also have acquired the skills and resources that can treat most of the problems regarding the lawn. 

  1. Reputation  

The reputation of a company or center matters a lot. It is an era of internet and social networking. Nowadays, people believe in online reviews before buying anything or hiring someone. So you need to see their reviews online. Suppose the company does not have any online page. You need to consult with their past customers and take reviews from them. Dig profoundly and hire anyone. The selection of wrong services will lead you to destruction. 

  1. Proper material and equipment

Your lawn needs to look beautiful. It is only possible when the material used is suitable. You need to tell the company about your land and soil type so that they can use the appropriate material. The next thing you need to see is the types of equipment used for the cutting of your lawn. You must opt for an organization that takes great consideration of everything. The cutting edges of a trimer opt to be changed out or honed for at regular intervals. Do not fear asking how regularly they change out their cutting edges. 

  1. Customer services 

You must invest in a company that you can communicate with easily, and you can ask when a query or issue comes up. Garden organizations ought to endeavor to enable their clients to ask the problem that is damaging their yard. They should embrace a proactive way to deal with a yard and give proper guidance and backing to their customers. Customer service is very important. If the attitude of an organization is not right, it can also affect the way of their dealing with the yard. 

  1. Rates

Cost is typically a significant factor when contracting lawn organizations. Try not to confide in an organization that ensures a yearly rate without seeing your type of grass first. Keep in mind that the garden care organizations with lesser rates are frequently not suppliers who offer the highest caliber of lawn service. These kinds of organizations are costly, try not to be astonished if your lawn care company demands high rates. 

Conclusion

Lawn care services in Orange country are easy to find. But you have to keep all these points in your mind before you opt for an organization. You must want your lawn to look more beautiful than your neighbors, so decide everything wisely!

 

Uncategorized

Hiring An Attorney After A Car Accident; Top 4 Reasons

Unfortunately, there are a large number of vehicle crashes each year in the world. Some are minor knocks, and some are more serious. Whether or not you feel all right or not after the mishap, be that as it may, there’s one thing you should consistently do after you’ve exchanged insurance details and called an emergency vehicle. And, that’s hiring an attorney.

There are numerous reasons why this is so significant, yet we’ve boiled these down into 4 key reasons that link into the more extensive picture.

Helps in collecting the evidence and assessing the claim

Your car accident claim is just as solid as the evidence you can proffer. It is pivotal to get proof from the scene including photographs, video, contact data for witnesses, and other physical proof. Your attorney can help you gather and save significant proof by conveying a spoliation letter.

It is significant to figure out what your auto crash claim is worth. According to the Grandelli personal injury lawyers, this relies upon the nature and extent of your injuries and the risk of the litigants in question. Regularly you ought to have the option to get car accident remuneration for medicinal costs, lost wages and torment, and languishing.

Helps proves the liability with experience and expertise

A fruitful auto crash claim relies on whether you can demonstrate obligation in court. To do this, you’ll need proof from mishap reports, witness declaration, and different bits of information to help your case. Legal advisors are gifted at gathering and introducing this information to give your case the most obvious opportunity concerning winning.

Remember that insurance agencies are ready to go to bring in cash. They need to secure their advantages first, which means paying out as meager as could reasonably be expected. An accomplished auto crash lawyer guarantees you get a level playing field and get treated decently.

File a personal injury lawsuit if possible

A huge advantage of employing an auto crash legal counselor to deal with your case is that the lawyer can instruct you regarding the entirety of your legitimate choices. If the insurance agency is reluctant to offer a sensible settlement sum, lawyers are set up to record an individual physical issue claim to assist you with getting the pay you merit.

This progression is regularly the activity that pushes the insurance agent to offer a reasonable settlement, even before the case goes to court. Nonetheless, lawyers are constantly arranged to indict a case if it is to the greatest advantage of the customers.

Give legitimate counsel

Is it right to say that you are uncertain what to do to determine your car accident? Possibly you’re thinking about taking the proposal from the insurance agency, yet you don’t know. Hiring an auto crash legal advisor offers you master understanding and guidance on the most proficient method to continue.

To summarize, these are a portion of the reasons that better show why you need to hire an auto crash attorney. Ideally, this snippet of data may better assist you in your future undertakings.

Digital Branding

6 Best White Hat Link Building Techniques In 2019

Link building is considered as one of the key elements of search engine optimization (SEO). But, many webmasters haven’t yet understood the concept well and go on to make mistakes which hurt the SEO.

Acquisition of White Hat links to your website can significantly boost your search engine ranking, but Google has been changing the link building algorithm over the years. Irrelevant comments on random blog posts to build links, no longer work for SEO.

What is Link Building and White Hat SEO?                            

When you get hyperlinks to your website from other websites, it is called link building. What this means is that you are telling Google that your site is relevant and trustworthy, and other sites are directing their users to you. This not only brings visitors from other websites but also boosts your ranking.

There are plenty of techniques for websites to rank higher, but not all of them work. Some are helpful, while some can even negatively impact the SEO. The SEO techniques that work positively and are done using proper methods are called White Hat SEO techniques.

Link building is done using both proper and improper methods. Proper methods can include guest blogs, while improper ones can include commenting on random posts with the link of your site. The proper method of link building is called White Hat link building.

Source – Pexels

White Hat Link Building techniques:                        

1. Guest blogging

One of the most efficient methods of link building is writing guest blogs for other websites. There are several websites and blogs that allow submission of guest articles. Leverage this opportunity for SEO improvement of your site.

The guest blogging is not only good for SEO but also helps you build relationships with other website owners. If you end up building good networking, chances are that they will allow more submissions from you.

Make a list of the websites that allow guest posts. Explore those websites and ensure that your guest post should be relevant to the niche of their site, otherwise it wouldn’t be accepted. Now contact the site runners and tell them about your experience with their site and your interest in submitting a post.

While writing a guest post, don’t be too promotional about your site. A couple of links in Author Bio and introduction will do. When they publish your work, share it with your customers and social media community. When the guest post publishers will find that your post is also helping them widely, then they would like to publish more of your work.

2. Ask your network for backlinks

As a website owner, you might be having a lot of friends and relatives who have their own websites or blogs. You can connect with them and ask for adding a link to your site in their next blog post.

If you have partners in your business, then leverage the partnership for link building. You can request a link back or do a deal of including a link to websites of each other in the next article. Further, keep on building your network and use it for your advantage.

3. Directory submission

There are plenty of good web directories available on the internet where you can list your website or blog. While listing your site on a directory, you should take care of a number of things, like choosing the right category for creating backlinks, checking the domain authority (DA) and page authority (PA) of the directory site, and whether the directory is reliable.

If the DA and PA of the directory site is not of high quality, or if it contains spam links, then it would be better to stay away from such options. The low-quality directories wouldn’t help your site to boost SEO. Research properly before submission so that you can avoid any negative impact on your SEO.

4. Convert your brand mentions into backlinks

This is another easy method for white hat backlinking. There might be several blogs and websites which have mentioned your brand name in reviews, recommendations, or testimonials without hyperlinking your site. What you need to do is find those mentions using Social Listening tools.

Once you have found all the mentions, build a strategy to reach those mentions via social media channels or contact forms and request a backlink to the mentions. Since there is no harm to those sites in hyperlinking your site to your brand name, they will very likely to do the needful for you.

5. List your business in local directories

If you are a small business, then a business listing can significantly help you. For example, you can easily list your business on Google for free. Other than Google, there are several more local directories, like Bing, Yahoo, Facebook, TripAdvisor, etc.

The aim of these local directories is to help local users find the relevant places they are looking for. For example, if someone in your area is searching for places nearby, then you can appear in search results. Since the listing will have your website link, it can work for you.

Source – Pexels

6. Maintain your own blog

Don’t ever underestimate the power of a blog. The reason most of the websites have a blog is that it drives traffic to the site and helps in white hat link building. Maintain a blog and publish posts regularly, which should be relevant to the services or products you provide.

Try to cover everything related to your solutions to make your blog more appealing to visitors. Since the blog posts will be having backlinks to your products and services, it will bring visitors to your site and improve SEO.

Use images and visuals so that the content doesn’t become boring for visitors. Allow users to comment and share the posts on social media platforms right from the same page.

 

Wrapping up

If you apply the above-mentioned techniques to your website, it will surely work for you. But you have to remember that link building is not going to happen overnight. It will take time as you reach other websites, directories and your network.

Also, never go for black hat backlinking techniques, because Google can penalize your site for it.

Know of more white hat link building techniques? Feel free to share via the comments section below.

Author Bio:

Mark Coleman is a passionate writer, currently working as an Editor at MarkupTrend. Markup Trend offers free resources for developers, designers, and webmasters and is updated daily. Mark is available for hire for product and business promotions.