Tag: social media

SaaS Branding

How to Get More Customers

Every business needs a constant stream of customers. Without plenty of satisfied customers, you won’t have a business, regardless of how well everything else in your business works. 

If you don’t attract enough customers after you launch your business, then your business will flounder, failing to flourish. And if your volume of your customers drops after you’ve established your business, then your business might close when revenues drop below operating costs. 

While the value of getting plenty of customers is obvious to every business, many businesses often lose sight of this goal, distracted by internal business concerns.

Small business owners, in particular, are more likely to lose track of the value of growing their customer list because they are often overwhelmed by so many other aspects of business tugging at their attention.  

Fortunately, customer acquisition is not complex, and here are three simple strategies to ensure your business always has more than enough customers to thrive:

Get Direct Leads 

If you are a contractor, for example, you can pre-buy business leads from a contractor locator service like Networx. Networx leads are available in real time. As soon as they secure a qualified lead, they will then pass the job to you as one of their qualified affiliate contractors. You won’t have to go through endless negotiations with the customer to win the contract.

Improve Conversions 

When your business attracts targeted leads, then your sales will soar. If a high volume of traffic doesn’t trigger a large spike in sales, then review your customer conversion process.  

If you’re not sure how to gauge customer conversion rates, then hire a business consultant who can figure out a better mechanism, strategy, technique, or policy to turn prospects into customers. 

Consider Rebranding

If your business once had a lot of customers but now struggles to attract enough interest in its products or services, your branding may be archaic, no longer relevant.

That could happen for many possible reasons:

  • corporate reputation issues,
  • change in market conditions,
  • a surge of fierce new competitors who are offering better quality products or services at a lower cost, or
  • change in the needs or wants of your target audience.  

If you suspect that you’ve lost your market share because your brand has lost some of its appeal, then consider rebranding.

Rebranding isn’t as simple as designing a new logo, coming up with a snappier slogan, or building a trendier website. Rebranding goes deeper. It’s a sea change. Rebranding goes beyond a new look and feel. It reflects your company’s new approach to market conditions. 

You can decide exactly how to rebrand by monitoring audience preferences to understand what change in direction to make.  

Upgrade Customer Service  

There’s no point in spending time and energy acquiring new customers if you lose existing customers at a steady rate. It’s not enough to just acquire new customers, you also need return business from loyal customers.

Since the cost of acquiring a new customer is so high, you are wasting money if you have no strategies in place to build customer loyalty. Your revenues will take a hit if you don’t address the issue of a high turnover in customers.

You can improve customer service by reviewing customer touchpoints. 

Make a list of things to test and tweak:

  • enhance customer interactions,
  • update dysfunctional customer service policies, or
  • get your staff more engaged in customer satisfaction. 

If you don’t have a clue about the quality of your customer service, ask your customers directly. Use survey tools to get customer feedback. 

Troubleshoot Your Customer Acquisition Process

If your business is not doing well, troubleshoot why you don’t have enough customers. Review how you acquire customers and try new marketing strategies to get customers.

Legal Branding

Five Ways to Finance your Rebrand

If you’ve been thinking about rebranding your business, there has never been a better time. The COVID-19 pandemic has had an indiscernible impact on the economy. Both individual businesses and specific fields at-large are having to pivot and change their trajectory.

Rebranding isn’t always cheap, however. Changing the name of your business, the graphic design associated with it, and all the associated products can be incredibly expensive. Still if it is time to rebrand your company, it is worth the cost. Below are five ways to finance the rebranding of your business.

Find New Investors

The first thing you need to decide is whether or not you are going to partially or fully rebrand your business. A partial rebrand is popular for companies who want to keep some of their clientele and attract new customers or clients. You can find new investors before a partial rebrand, but it might be easier to get people interested in investing by conducting a total rebrand. While it depends on what the goal of your rebrand and new version of the business are, if you are fully pivoting new funders could be interested in the new direction. It’s only natural that different people are interested in different things.

Cut Down Overhead

Another way to fund whatever kid of rebrand you have in mind is to cut down the overhead. There are a variety of ways to do this, one being to minimize your staff. You can move to new offices or inventory warehouses. Change how much of a product you are manufacturing or a service you’re providing. Move your business rebrand and marketing online. With many ways to decrease your overhead, there are probably ways to fund the rebrand that you hope will make you and your company more money and provide the ability to expand.

Take Out a Loan

Of course you could take out a loan. Loans come in a wide array of forms. Everything from low-interest business loans to one hour payday loans can be used to fund a business, but the larger the loan and higher the interest rate will modulate the risk.

Any business-owner should take into account risk and if you keep your risks low you will be able to keep going forward despite any failures. However, big risks may lead to big rewards. Loans are effective, but it’s vital to know what you are getting into before you agree to particular loan agreements.

Ask for Support

Is your business small? Are you beloved by a local community? Do you have a team that is passionate about your work and rebrand? Well then you might think about asking these people for support. Keeping your audience in mind will reap benefits. If you’re worried about the cost of rebrand, speak out about it. Be clear what’s at stake. When people truly care about what you are doing and are loyal to the management, they will likely provide their support in any means they can. Support doesn’t just come in the form of money. Think about what needs to be done and ask talented people if they can contribute to the process.

Do-It-Yourself

Which parts of the rebrand can you do yourself without hiring someone to do it? What don’t you need to buy? What can you make? You’ll be surprised how much you can save by doing-it-yourself. Put your team to use in new ways. Ask around about what they can offer the rebrand possible. Who knows what your staff is capable of? You might even find someone who can take hold of the graphics, art, and visual rebrand or someone who can reorganize your business and promote it to investors and new customer demographics.

Rebranding isn’t easy, but it just may be the best thing you can do for your business. If you’re finding yourself in a position to make a pivot, expand, and invest in the company, the process could be the difference between toiling in obscurity and taking the business to a whole new level.

The COVID-19 pandemic isn’t over but there is a light at the end of this long tunnel. The economy will fully reopen, making now a great time to get your rebrand done and be ready for when people have more money to spend on your product, service, or investing in the new version of your company. 

Legal Branding

How to Avoid Becoming a Victim of Your Own Success

You worked hard for your success, and the change is rather sudden. As exciting as this time is, you mustn’t become a victim of this success, and the following tips will help you avoid that.

Invest in Wealth Management

As a business rises in success, expenses start to increase as well. You need to keep that in mind. Just because more money is coming in doesn’t mean you can spend it. Don’t inflate your overhead because you might have to reassess your expenses. Some business owners start to invest more money because they see success. You don’t want to do this without thinking things through. In short, business owners sometimes lose focus on wealth management, which hurts them in the long run. You want to look for firms specializing in wealth management in San Diego and other cities with a high concentration of entrepreneurs. That way you find an expert with the right experience to guide you through financial success.

Outsourcing is Vital

For a long time, you had to handle everything in-house, which makes sense. You didn’t have the revenue to spend money on outsourcing, but now you do. Move things around so that you can outsource some tasks for your business. This includes things like IT services, accounting, and anything else you know takes time away from you or others in your business. Your employees’ time is precious, and you need to make sure their time is used wisely. Keep in mind that outsourcing is a temporary fix. You may need to hire people later on when you’ve got a hold of your new success.

Time Management Focus

It’s essential to put a new focus on time management for your team. You’ve taken a significant step in that direction by outsourcing some work that isn’t too important to your business, but you need to invest in time management. If your team is no longer working on accounting, they need to understand their new duties. Train your employees to focus on what matters, and let them know what you expect from them every day. You’ve got more tasks, customers, and they’re all expecting a lot from your business. If you can’t figure out how to offer the same level of products, services, and attention to all of your customers, you’ll start losing them, and that’s not what you want.

Keep Eyes on the Prize

Success could also make it easier to get your eyes off the prize. Your business has a goal, and you can’t forget that. Most successful companies focus on what they can offer customers. The value you create is the reason you’re successful right now. Others see this value and continue to come back because of it. The problem is that success could cause you to lose sight of that and make you focus on the money. You have to continually find ways to make your offerings more valuable and let the cash come on its own. If you don’t do this, what you’re offering might become less valuable, which leads to failure.

Cautious of Personal Financial Problems

That wealth management company you’re looking for to help your business should help you, too. Success can make a business owner spend more money than needed because he or she sees a little success. You have to remember that this bit of success is fragile. If you make the wrong moves, everything can come crashing down. You need to protect yourself now. The urge to celebrate in style, buy a new car, upgrade to a bigger house, and other emotional purchases gives you greater financial obligations. That success you’re seeing will become smaller if your expenses rise suddenly. Stay focused on finding balance before you do anything significant in your life.

There you have it. You have some things that could make you become a victim of your success. Hopefully, you stay clear of any mistakes and stay focused because your business needs that.

Optimize with off-page SEO
Digital Branding

Realize Top Google Rankings With These Off-Page SEO Hacks

Seeing pages rank high in search engine results for targeted queries is the goal of every website owner. There is no better feeling than seeing your SEO strategies bear fruit in record time. However, most of the time, we forget to do what is necessary in order to achieve the results we desire, like optimizing off-page SEO. Instead, we focus on what everyone else is doing and end up losing, just like them. Contrary to everyone’s belief, off-page SEO goes beyond link building. While it plays an essential role in this sphere, there is need for even greater focus on other aspects. Let’s consider the major ones.

Optimize with off-page SEO

Reputation Management

Most people do not think of reputation management when drafting their SEO plans, and that is where they lose it. You don’t just want to rank high in search engines, but be there for the good reasons. What people see every time they key in the name of your company greatly matters. Invest in online reputation management by taking advantage of various social networks. Create a brand and be known for the good reasons like the helpful, high-quality lasvegaswebdesignco.com site. Instead of ignoring news of scandals, find amicable ways of handling them. You will generate real traffic and gain from it.

Directory Submission

Some people might be tempted to think directory submission is dead. You are far from the truth. How well you capitalize on this strategy determines the results you achieve. For one, you need to be careful with your choice of directory, and even more, on the submission category. It might take time to see results, but you need to submit your website to quality directories such as One Mission, Yahoo Directory, Pegasus, and DMOZ.

Content is king in websites

Optimize Content For Users

At times, you need to play by a different set of rules in order to win the battle. Most of the time, businesses create content with the search engines in mind. They work on putting the ‘right keywords’ in order to rank high in search pages at the expense of the users. What they fail to remember is that the ultimate goal of any marketing campaign, SEO included, is not just to drive traffic, but also to engage users and turn leads into sales.

That will not materialize if you only see one side of the coin: driving traffic by focusing on search engines.

Put users first and for a moment, forget about fixing keywords several times in your post. For example, if you are running a SaaS company whose products are aimed at developers, you could great resources that will provide specific value to somebody trying to advance his/her IT career. A great example is the one from log management SaaS company Stackify and their massive list of top testing tips they published on their blog.

Yet again, ensure your content does not appear so promotional.

Press releases through social media

Strategic Press Release

With new technology in place, you can capitalize on press releases to help you realize SEO goals. In the recent past, social media press releases have proved themselves productive. By finding new ways of capitalizing on Instagram, Twitter and Facebook Press releases, you will have organic traffic flowing to your website.

Conclusion For Great Off-Page SEO

Winning the SEO race demands something beyond the quick-fix off-page SEO techniques. You need to work on advanced strategies that will not only bring traffic to your site but also boost ROI. This guide provides you with the perfect start.

Click here for more great SEO tips.

Digital Branding

Thoughts for Growing Your Brand Online

One of the most crucial steps of building a business outside of using products such as Igloo is growing the brand online. It is something that oftentimes gets overlooked, but which can be very harmful to ignore. All of the most successful businesses have found their success largely through efforts made to get their brand name out into the general public and by creating a loyalty to that brand name.

dollar_shave_clubThink of some of the more recent successes in this area such as the Dollar Shave Club razor service. This company started remarkably small, but their genius in online brand promotion led to them competing with companies who had a monopoly on the razor business for years. Through social media, finding their audience, and catering to their audience, they were able to get their brand name out there and make a successful business.

Here are some of the strategies that successful businesses use to grow their online brand.

Heavily Researching the Target Audience

research
There can never be too much time spent on researching who it will want and need the services that your business provides. It is crucial to get a thorough understanding of who your target customers are, what they like, and what type of advertisement they will respond best to.

  • Do they need a serious and professional approach?
  • Will they respond to humor?
  • Or, like Dollar Shave Club, are your customers frustrated consumers of an overpriced product that is expensive just because of its color?

Find out what sentiments and motivations drive your target audience and use this to inform your advertisement.
Boost Your Social Media

boostOne of the most effective ways to grab your audience’s attention is by using video advertisement on social media. Facebook in particular provides a perfect platform for advertising through videos. Videos will automatically play as consumers scroll through their feed, so it is almost guaranteed that they will watch at least a portion of your video. Another way to really boost your brand is having a custom application for clients, utilizing a company like: xDesign mobile app development agency.

Consider adding subtitles to your videos as well so that even without clicking on the video, potential customers will get an idea of what your brand is.

 

blog reading
Consumers are more likely to look at a blog than a business’s official website. In addition, browsers tend to boost sites that are frequently updated with fresh material. Attract more attention to your website by linking to a blog, and be creative!

Think about what your audience might be interested in, even if it isn’t directly related to your brand and business and write an article or two per week to keep people coming back.
The most important thing is to not underestimate the power of your brand. It is always worth investing the extra time and money to create a loyal clientele on the internet by using these and other methods to make your brand stand out.

Digital Branding

5 Famous Rebrands and What We Can Learn From Them

At some point in time, every company is faced with the decision to rebrand. Rebranding isn’t easy. Changing your message, mission, culture, or target audience is guaranteed to alienate part of your customer base. Many rebrands are unsuccessful. It takes more than a new slogan to create a successful rebrand. A successful rebrand must win over the minds and hearts of customers to be successful. Changing how people think of you is no easy task. However, by taking the initiative to do things like engage in creative marketing, focus on the consumer, develop a quality product, and address public concerns, successful rebranding is possible. Take a look at how these five companies have rebranded successfully.

Old Spice

old-spice

Clever marketing revolutionized the Old Spice brand and gave a big boost to their bottom line. Old Spice’s sales were slowing down and they needed to take a fresh angle to rejuvenate their brand. After realizing that females made up over 50% of their customer base, they started a viral marketing campaign that sold directly to women, instead of men. Old Spice’s first over-the-top commercial starring Isaiah Mustafa went viral and generated millions of views on the internet. But, they didn’t stop there. They went on to release 186 video responses to online comments on their YouTube channel from celebrities and bloggers to drive engagement. It worked. Within the first six months of the campaign their sales increased 27%.

Creating clever, viral advertising and using social media to reach your customers directly can pay huge dividends. Old Spice was once only seen as a product for older generations and now has become a staple of a younger audience.

Harley-Davidson

harley

In 1982, Harley-Davidson was in debt $90 million and no banks wanted to lend them money. The motorcycle company had a solid customer base and brand but they were failing to generate any profit because they didn’t have a quality product. The company almost went bankrupt in 1985. Instead of going under, Harley-Davidson started focusing on providing a better product to their customers. They improved the reliability and quality of their products and it paid off.

Focus on your customers. Make sure you’re providing them a great deal of value and it will pay off.

Lego

lego

Danish toymaker Lego was facing bankruptcy in the late 90’s and was forced to make a change. Lego dropped hundreds of different products and was able to successfully turn itself around. Lego took the approach of marketing to an audience that had fond memories of their brand (adults) and then used that connection to establish a bond with a younger generation (their children). Lego uses a lot of social media and user driven content. You’ll routinely see customer creations on Lego’s social media accounts. They focus on engaging with consumers.

Remember that your customers are actual people. People want to engage with brands that they admire so make sure that you give them an opportunity to do so.

Apple

apple

In the 90’s, Apple nearly went bankrupt and was facing tough competition from its competitors. The company needed to revamp its image. Steve Jobs launched the “Think Different” campaign to turn the Apple brand into a lifestyle, rather than just a computer company It is now estimated that Apple will soon be worth more than $1 Trillion. But it wasn’t just an ad campaign that brought Apple back from the brink. The company focused on producing reliable, quality products that are beautifully designed. They have also instilled their core values in all of their employees and make sure that their message is communicated to their consumers as well.

What can we learn from this? Don’t just sell customers a product or service. Sell them your core values. Customers who share your beliefs will turn into loyal fans. Also, you can’t go wrong with investing in creating quality products and keeping your customers happy.

McDonalds

mcdonalds

McDonald’s has been a juggernaut in the fast food industry for quite a while but they have had their fair share of bumps and bruises along the way. McDonald’s has been criticized for being a cheap, unhealthy restaurant with products that promote obesity. To avoid this, McDonald’s has focused on providing healthy options such as salads. In its advertising, the slogan “I’m Lovin’ It” has been coupled with images of young people and families enjoying their meals. The company has also been able to reach the coffee crowd with their premium coffee product line McCafé. These initiatives have worked and have driven a rise in sales.

What we can learn here is that it’s important to listen to your customers, the public, and the media. But, don’t just brush off negative comments. Take a look inside your company and see how you can address these concerns.

Conclusion

Your brand is vital to your business and should be protected like your first born. Rebranding, when done properly, can pay off in a huge way. However, a hasty rebrand can have adverse effects so make sure that you tread carefully.