Tag: social media

SaaS Branding

How to Get More Customers

Every business needs a constant stream of customers. Without plenty of satisfied customers, you won’t have a business, regardless of how well everything else in your business works. 

If you don’t attract enough customers after you launch your business, then your business will flounder, failing to flourish. And if your volume of your customers drops after you’ve established your business, then your business might close when revenues drop below operating costs. 

While the value of getting plenty of customers is obvious to every business, many businesses often lose sight of this goal, distracted by internal business concerns.

Small business owners, in particular, are more likely to lose track of the value of growing their customer list because they are often overwhelmed by so many other aspects of business tugging at their attention.  

Fortunately, customer acquisition is not complex, and here are three simple strategies to ensure your business always has more than enough customers to thrive:

Get Direct Leads 

If you are a contractor, for example, you can pre-buy business leads from a contractor locator service like Networx. Networx leads are available in real time. As soon as they secure a qualified lead, they will then pass the job to you as one of their qualified affiliate contractors. You won’t have to go through endless negotiations with the customer to win the contract.

Improve Conversions 

When your business attracts targeted leads, then your sales will soar. If a high volume of traffic doesn’t trigger a large spike in sales, then review your customer conversion process.  

If you’re not sure how to gauge customer conversion rates, then hire a business consultant who can figure out a better mechanism, strategy, technique, or policy to turn prospects into customers. 

Consider Rebranding

If your business once had a lot of customers but now struggles to attract enough interest in its products or services, your branding may be archaic, no longer relevant.

That could happen for many possible reasons:

  • corporate reputation issues,
  • change in market conditions,
  • a surge of fierce new competitors who are offering better quality products or services at a lower cost, or
  • change in the needs or wants of your target audience.  

If you suspect that you’ve lost your market share because your brand has lost some of its appeal, then consider rebranding.

Rebranding isn’t as simple as designing a new logo, coming up with a snappier slogan, or building a trendier website. Rebranding goes deeper. It’s a sea change. Rebranding goes beyond a new look and feel. It reflects your company’s new approach to market conditions. 

You can decide exactly how to rebrand by monitoring audience preferences to understand what change in direction to make.  

Upgrade Customer Service  

There’s no point in spending time and energy acquiring new customers if you lose existing customers at a steady rate. It’s not enough to just acquire new customers, you also need return business from loyal customers.

Since the cost of acquiring a new customer is so high, you are wasting money if you have no strategies in place to build customer loyalty. Your revenues will take a hit if you don’t address the issue of a high turnover in customers.

You can improve customer service by reviewing customer touchpoints. 

Make a list of things to test and tweak:

  • enhance customer interactions,
  • update dysfunctional customer service policies, or
  • get your staff more engaged in customer satisfaction. 

If you don’t have a clue about the quality of your customer service, ask your customers directly. Use survey tools to get customer feedback. 

Troubleshoot Your Customer Acquisition Process

If your business is not doing well, troubleshoot why you don’t have enough customers. Review how you acquire customers and try new marketing strategies to get customers.

Legal Branding

Five Ways to Finance your Rebrand

If you’ve been thinking about rebranding your business, there has never been a better time. The COVID-19 pandemic has had an indiscernible impact on the economy. Both individual businesses and specific fields at-large are having to pivot and change their trajectory.

Rebranding isn’t always cheap, however. Changing the name of your business, the graphic design associated with it, and all the associated products can be incredibly expensive. Still if it is time to rebrand your company, it is worth the cost. Below are five ways to finance the rebranding of your business.

Find New Investors

The first thing you need to decide is whether or not you are going to partially or fully rebrand your business. A partial rebrand is popular for companies who want to keep some of their clientele and attract new customers or clients. You can find new investors before a partial rebrand, but it might be easier to get people interested in investing by conducting a total rebrand. While it depends on what the goal of your rebrand and new version of the business are, if you are fully pivoting new funders could be interested in the new direction. It’s only natural that different people are interested in different things.

Cut Down Overhead

Another way to fund whatever kid of rebrand you have in mind is to cut down the overhead. There are a variety of ways to do this, one being to minimize your staff. You can move to new offices or inventory warehouses. Change how much of a product you are manufacturing or a service you’re providing. Move your business rebrand and marketing online. With many ways to decrease your overhead, there are probably ways to fund the rebrand that you hope will make you and your company more money and provide the ability to expand.

Take Out a Loan

Of course you could take out a loan. Loans come in a wide array of forms. Everything from low-interest business loans to one hour payday loans can be used to fund a business, but the larger the loan and higher the interest rate will modulate the risk.

Any business-owner should take into account risk and if you keep your risks low you will be able to keep going forward despite any failures. However, big risks may lead to big rewards. Loans are effective, but it’s vital to know what you are getting into before you agree to particular loan agreements.

Ask for Support

Is your business small? Are you beloved by a local community? Do you have a team that is passionate about your work and rebrand? Well then you might think about asking these people for support. Keeping your audience in mind will reap benefits. If you’re worried about the cost of rebrand, speak out about it. Be clear what’s at stake. When people truly care about what you are doing and are loyal to the management, they will likely provide their support in any means they can. Support doesn’t just come in the form of money. Think about what needs to be done and ask talented people if they can contribute to the process.

Do-It-Yourself

Which parts of the rebrand can you do yourself without hiring someone to do it? What don’t you need to buy? What can you make? You’ll be surprised how much you can save by doing-it-yourself. Put your team to use in new ways. Ask around about what they can offer the rebrand possible. Who knows what your staff is capable of? You might even find someone who can take hold of the graphics, art, and visual rebrand or someone who can reorganize your business and promote it to investors and new customer demographics.

Rebranding isn’t easy, but it just may be the best thing you can do for your business. If you’re finding yourself in a position to make a pivot, expand, and invest in the company, the process could be the difference between toiling in obscurity and taking the business to a whole new level.

The COVID-19 pandemic isn’t over but there is a light at the end of this long tunnel. The economy will fully reopen, making now a great time to get your rebrand done and be ready for when people have more money to spend on your product, service, or investing in the new version of your company. 

Legal Branding

How to Avoid Becoming a Victim of Your Own Success

You worked hard for your success, and the change is rather sudden. As exciting as this time is, you mustn’t become a victim of this success, and the following tips will help you avoid that.

Invest in Wealth Management

As a business rises in success, expenses start to increase as well. You need to keep that in mind. Just because more money is coming in doesn’t mean you can spend it. Don’t inflate your overhead because you might have to reassess your expenses. Some business owners start to invest more money because they see success. You don’t want to do this without thinking things through. In short, business owners sometimes lose focus on wealth management, which hurts them in the long run. You want to look for firms specializing in wealth management in San Diego and other cities with a high concentration of entrepreneurs. That way you find an expert with the right experience to guide you through financial success.

Outsourcing is Vital

For a long time, you had to handle everything in-house, which makes sense. You didn’t have the revenue to spend money on outsourcing, but now you do. Move things around so that you can outsource some tasks for your business. This includes things like IT services, accounting, and anything else you know takes time away from you or others in your business. Your employees’ time is precious, and you need to make sure their time is used wisely. Keep in mind that outsourcing is a temporary fix. You may need to hire people later on when you’ve got a hold of your new success.

Time Management Focus

It’s essential to put a new focus on time management for your team. You’ve taken a significant step in that direction by outsourcing some work that isn’t too important to your business, but you need to invest in time management. If your team is no longer working on accounting, they need to understand their new duties. Train your employees to focus on what matters, and let them know what you expect from them every day. You’ve got more tasks, customers, and they’re all expecting a lot from your business. If you can’t figure out how to offer the same level of products, services, and attention to all of your customers, you’ll start losing them, and that’s not what you want.

Keep Eyes on the Prize

Success could also make it easier to get your eyes off the prize. Your business has a goal, and you can’t forget that. Most successful companies focus on what they can offer customers. The value you create is the reason you’re successful right now. Others see this value and continue to come back because of it. The problem is that success could cause you to lose sight of that and make you focus on the money. You have to continually find ways to make your offerings more valuable and let the cash come on its own. If you don’t do this, what you’re offering might become less valuable, which leads to failure.

Cautious of Personal Financial Problems

That wealth management company you’re looking for to help your business should help you, too. Success can make a business owner spend more money than needed because he or she sees a little success. You have to remember that this bit of success is fragile. If you make the wrong moves, everything can come crashing down. You need to protect yourself now. The urge to celebrate in style, buy a new car, upgrade to a bigger house, and other emotional purchases gives you greater financial obligations. That success you’re seeing will become smaller if your expenses rise suddenly. Stay focused on finding balance before you do anything significant in your life.

There you have it. You have some things that could make you become a victim of your success. Hopefully, you stay clear of any mistakes and stay focused because your business needs that.

Optimize with off-page SEO
Digital Branding

Realize Top Google Rankings With These Off-Page SEO Hacks

Seeing pages rank high in search engine results for targeted queries is the goal of every website owner. There is no better feeling than seeing your SEO strategies bear fruit in record time. However, most of the time, we forget to do what is necessary in order to achieve the results we desire, like optimizing off-page SEO. Instead, we focus on what everyone else is doing and end up losing, just like them. Contrary to everyone’s belief, off-page SEO goes beyond link building. While it plays an essential role in this sphere, there is need for even greater focus on other aspects. Let’s consider the major ones.

Optimize with off-page SEO

Reputation Management

Most people do not think of reputation management when drafting their SEO plans, and that is where they lose it. You don’t just want to rank high in search engines, but be there for the good reasons. What people see every time they key in the name of your company greatly matters. Invest in online reputation management by taking advantage of various social networks. Create a brand and be known for the good reasons like the helpful, high-quality lasvegaswebdesignco.com site. Instead of ignoring news of scandals, find amicable ways of handling them. You will generate real traffic and gain from it.

Directory Submission

Some people might be tempted to think directory submission is dead. You are far from the truth. How well you capitalize on this strategy determines the results you achieve. For one, you need to be careful with your choice of directory, and even more, on the submission category. It might take time to see results, but you need to submit your website to quality directories such as One Mission, Yahoo Directory, Pegasus, and DMOZ.

Content is king in websites

Optimize Content For Users

At times, you need to play by a different set of rules in order to win the battle. Most of the time, businesses create content with the search engines in mind. They work on putting the ‘right keywords’ in order to rank high in search pages at the expense of the users. What they fail to remember is that the ultimate goal of any marketing campaign, SEO included, is not just to drive traffic, but also to engage users and turn leads into sales.

That will not materialize if you only see one side of the coin: driving traffic by focusing on search engines.

Put users first and for a moment, forget about fixing keywords several times in your post. For example, if you are running a SaaS company whose products are aimed at developers, you could great resources that will provide specific value to somebody trying to advance his/her IT career. A great example is the one from log management SaaS company Stackify and their massive list of top testing tips they published on their blog.

Yet again, ensure your content does not appear so promotional.

Press releases through social media

Strategic Press Release

With new technology in place, you can capitalize on press releases to help you realize SEO goals. In the recent past, social media press releases have proved themselves productive. By finding new ways of capitalizing on Instagram, Twitter and Facebook Press releases, you will have organic traffic flowing to your website.

Conclusion For Great Off-Page SEO

Winning the SEO race demands something beyond the quick-fix off-page SEO techniques. You need to work on advanced strategies that will not only bring traffic to your site but also boost ROI. This guide provides you with the perfect start.

Click here for more great SEO tips.