Tag: rebranding

Rebranding
Personal Branding

How to Rebrand Yourself in 2022

From time to time, we can all feel in need of a makeover, a style overhaul, or just all over “Glow-up”. Whilst we may think that just because we are not famous or have over 10k Instagram followers, that is not necessary that we brand ourselves. However, in the modern world, anyone can find and see what you are about in a couple of clicks, so you must understand and establish your brand.

The start of the new year can make you reassess yourself and how others perceive you, and whilst there is simply no escaping the digital space in 2022, it is essential that when people look you up online, you put your best “digital” foot forward.

“So where do I start?”. A personal branding course is a great starting point, but if you are looking for some quick and easy tips on how you can rebrand yourself in 2022, we have come up with some tips to get you started.

Search Inwards

Whilst this may sound like a cliché from a therapy session, you need to have a strong understanding of the person you are (or, in some cases, the person you want to be seen as). Ask yourself, What are your core values? Are your goals aligned with the person you are becoming? What are today’s issues that I genuinely care about?

Do Your Research

After you’ve clarified what it is that makes you, you. It is crucial that you also gain an understanding of who needs you. Who are the people your product, service, or skills will help, and where online can you target them.

Highlight What Makes You Special

Another cliche that bears trues is that you need to stand out from the crowd. What makes you different from everyone else, and what can you do better, faster, stronger than anyone else. Find your strengths, then make sure that you are highlighting them.

Also, Think about what you want to be known for in your industry. If you have a niche, niche it again, and niche some more, make what you do irreplaceable and highly sought after.

Keep Social

The first place people check is your social media, so ensure that it is fundamental that you make a good first impression. Ensure that your profile picture is a consistent and well-lit professional photo. Also, ensure that your contact information is accurate and has an impactful opening headline statement. Utilize all tools available on your page — each touchpoint is a potential opportunity.

Create, Share, Like & Comment

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If you are hoping to get noticed, you need to be part of the conversation. Produce content that you are excited and passionate about and create content towards your end goal. If you are branding yourself as an expert on a specific topic/area, answer the most popular question to not only engage with your audience but garner attention. Don’t be afraid to jump on trending topics as well.

If we learned anything in 2021, it is that no one knows what can happen next. However, we can control what we choose to share and put out into the world. So start building a better personal brand today and start showing the world your best self.

Digital Branding

Tips to Shift Your Company Brand

These days, branding is such a huge part of business. Between social media, SEO website building, and blogging to inform and engage customers, keeping a consistent brand can help you find your target demographics. Yet sometimes you need to change your brand message and pivot to avoid a slump and create new demand for your products and services. Whether you’re an established brand or are still finding your brand message, making a shift can refresh your employees and your customers alike. Below are some tips to shift your company brand and gain more success.

Take a Class

Not Creating Clear Brand Guidelines

One thing you should think about doing is taking a class. If you want to learn something new to bolster your business model and shift your business branding, try taking a course. You will find that the more you learn about a particular subject, the more ideas you will have about the branding and direction of your company.

If, for example, you want to reframe your business as an academic endeavor and need to learn more about math, taking online college algebra courses will open up doors to calculate variables into your company and use this mentality in your branding. Whatever it is, taking a class to learn more about an area of expertise you want to brand your business with is only helpful. You won’t regret learning either way.

Relocate

Not Protecting Your Brand’s Image

Another thing to think about when you are rebranding your company is where you are set up. So much of your business’s identity has to do with where you are. The taxes and regulations will also be affected. Whether you’re in an expensive city or want to set up shop in a place that suits your sensibility, relocating is a great way to rebrand. You don’t need to stay in the United States also. Setting up your business in another country isn’t easy, but there are paths and steps to moving your company abroad. If what you need is a complete rebranding that includes moving to another country, it isn’t so far-fetched.

Change Your Look

Whether you want to shift everything about the business or not, changing your look can get the job done. What kind of graphics do you have now? How have you been advertising? What about your website? Could it use a new vibe? Changing the look of your company can facilitate the branding process. You could do it before you change anything or as a big reveal that you are doing something completely new. Wherever you’re at in the process, changing the look and atmosphere of your company will get things going and provide the ability to pivot.

Find a New Name

When you are going through big changes in personnel, investors, or direction, finding a new name for your company is a great way to facilitate a rebrand. This is usually a total shift in branding, but it doesn’t mean that you aren’t doing the same basic work. It just depends on how far you want to go with the rebrand. A new name will differentiate your company from any bad press that has been generated by someone who is no longer a part of your company. Whether you’re avoiding the perils of bad press or simply want to show your new direction, finding a new name for your business is huge.

Cultivate a Vision

Being Too Complicated

Perhaps the most important thing to do in a rebrand is cultivate a new vision. You should also make this vision known. Whatever you are doing next, showing your new vision to the world is incredibly important. If you aren’t clear about what you are doing now, people won’t know what to expect from you. Cultivating a clear vision is imperative to your next move.

Shifting a company brand is never an easy thing to do. Luckily, there are a lot of options to move forward. Whether you’re avoiding heat connected to a person who is no longer with the company or want to show that you are doing something different. Everyone’s goals and ambitions are different, but if you are trying to shift your branding there are plenty of ways to get it done. You got this!

Digital Branding

B2B Brand Recognition Tips to Consider in 2021

Brand awareness creates brand recognition, and brand recognition builds customer loyalty.  When a business customer identifies with another company, they not only buy that company’s products, refusing to ever consider their competitors’ products, but they will also buy their products repeatedly.

If the product lasts a long time, then a business will buy other products that the company makes. Buying that company’s products has become a part of their operation. They rely on that B2B relationship the same way they rely on their board of directors.

With that said, it all starts with establishing excellent brand recognition. While there’s less pressure on B2B enterprises to invest heavily in their brand, that doesn’t mean they’re off the hook. Establishing an identity within the industry remains as essential as doing the same in the consumer market. 

This quick guide will help you increase your understanding of building your company’s B2B brand. Let’s dive in.

Tip #1: Build an Impressive Website  

The first step to building B2B brand awareness is creating a great website that attracts attention and engages visitors. Besides the skillful use of graphics and copy-written content, it should be easy for visitors to understand what service the business offers.   

Take, for instance, the brand recognition needs by a global payroll solutions company. Its homepage should explain its unique selling proposition in the first fold. That way, potential customers can immediately understand how international payroll services can cost-effectively manage the entire payroll of a large organization.  Doing so makes it possible to quickly and accurately compensate employees working in multiple locations.  

Tip #2: Focus on Creating a Good First Impression  

Your advertising materials include brochures, business cards, and stationary.

If these are not well-designed, your company will lose business. You will not impress clients or attract new business partners. That’s why it’s important to search for professional graphic design companies to help create these materials. 

High-quality marketing collateral shows that a business is professional. So, use the best color combinations, card quality, and professional descriptions. 

Also, evaluate the quality of other branding elements to create an excellent first impression. For instance, see if your logos, slogans, and signage align with your brand image. 

Tip #3: Engage in Social Media 

Besides setting up a profile on LinkedIn, Facebook, Twitter, and YouTube, research any other social media platforms your target audience frequents. Social media allows you to engage with prospects, clients, and future business partners. Stay active on these platforms, with regular posts, providing content that shares your expertise. Hire a team to manage your social media presence, ranging from social media managers to graphic designers and writers. 

Tip #4: Publish in Industry Magazines 

Prospects looking for business services often read these for industry news and to discover new products or services. Consider publishing guest posts in these magazines, offering invaluable advice on business-building strategies. 

It might also be possible to arrange an interview for your company. Speak to the editor about what makes your company unique and share the founder’s story. If you can intrigue the editor, they might send a staff writer over to interview the top executives in the company. Additionally, advertise your services because your target audience will be reading them.  

Tip #5: Create an Email Newsletter  

Despite the growing number of new marketing methods available online, email marketing remains one of the best ways to build a business-to-business relationship. While other marketing trends rise and fall, email continues to help build relationships between companies and their clients.

Here are a few ways to get your emails read rather than ignored when they arrive in your subscribers’ inboxes: 

* Offer great value, providing information that will help your readers to improve their business. 

* Since readers are quick to discern sales pitches pretending to impart information, offer accurate information that makes a difference. 

* It’s okay to make sales pitches, but do it with discernment, rather than trying to get the reader to buy your product at every opportunity. 

* Hire an email copywriting professional to write your email sequences. 

Brand awareness sets your company apart from your competitors. Differentiate what makes your company unique and explain how this uniqueness positions your company to get things done better and faster.