Category: Legal Branding

Legal Branding

Checklist To Follow Before Investing In Physical Precious Metals

Storing your hard-earned wealth in the form of some precious metal resource is a process that humans have been performing for a very long time, and it is an on-going process in today’s world as well. However, the important factors to consider before you go on investing your earnings into precious metals such as gold, silver, platinum, palladium, and rhodium, have changed somewhat.

These precious metals remain an evergreen commodity. Even today, large resource development companies such as Auctus minerals are leading new and expansive mining projects in search of more precious and average metals. So before you move on to make your investment into the precious metal market, here are all factors that you need to keep in mind.

1. Hard metal or nothing

There are lots of “schemes” out there that you will come across when you start your venture of investing in the precious metal industry such as exchange-traded funds, but all of these pose a risk. Hence to avoid said risk, you must strive to invest your precious earnings in a place where the actual hard metal is in your possession for you to touch and feel. That is the only proof of a solid investment when it comes to the precious metal market.

2. Amount of metal

There are lots of fancy options when purchasing gold such as rare coins etc. but these products will actually leave you spending a big chunk of your finances and not really providing as much value in terms of the actual metal that you are looking to store. When and if a financial crisis will hit the actual return of your investment will be in terms of how many ounces of the metal you were able to accumulate and not in how much investment you initially made for the product.

3. Usability

The large gold and silver bars are possibly the most bang for the buck in terms of metal for your finances, but a certain amount of practicality must also be taken into account when investing. These bars are difficult to use for anything other than stashing them due to their large size and heavyweight. By owning smaller sized units of gold and silver, you may be able to utilize them in various ways such as trading and gifts, etc. that will allow more practical benefit in the event of an emergency.

4. The threat of reporting and exceptions from it

There will be plenty of schemers out there that will try to take your hard-earned cash for an expensive rare coin by declaring it as “non-reportable.” There is no need to fall for this trap as most average methods of purchasing generally don’t need to be reported by dealers to any government agencies in the first place. As a matter of fact, only very large transactions made in the precious metal markets are liable to be reported. So do not fall for this scam.

5. Purity and why you shouldn’t be worried about it

The purity of the metal is something that most regular buyers will most definitely be concerned with, but this should not be that much of a worry for you. Several coins are alloyed, but their gold quantity is generally on par with regular gold coins. There are purity requirements for many precious metals to pass the test, but most of these requirements are already fulfilled by common bullions.

6. Opportunity for profit

There are several rare mintage coins and other precious metal products that will stop being produced over time or probably stopped producing a while back, and these will gather collectible value that will provide you with a large amount of profit when looking for sales in the future. Hence this is an aspect of your precious metal product that you need to be particularly curious about.

Legal Branding

Avoid These Online Reputation Management Myths to Grow Your Business 

These days too much information floats to confuse businesses. To be candid, with information overload, it becomes difficult to ascertain which aspect is true and which isn’t. It becomes hard to separate fact from fiction. Then, it takes so much of your time, effort, and hard work to build your business reputation and retain customers. Again, there are marketers carried away by the misconceptions surrounding online reputation management. 

According to an article published on, you take months or sometimes years to build your company’s reputation that could be damaged by single customer feedback or negative post. This is where reputation management comes into play and on top of it, the myths and distorted information result in serious business missteps. Here are some of the online reputation management myths that you must avoid: 

A robust plan solves every business problem

Chalking out elaborate strategies for your business is not worth the effort if you fail to implement them. Yes, you need to practice what you preach. When it comes to reputation management, it happens at the level of your business processes and practices. First, you need to figure out the weak points in your business and work on these to pacify irate customers. It means the execution of a rock-solid reputation management strategy to address your flawed business processes. 

There is no harm in getting in touch with professionals, who deal with online reputation management such as ORM Company New York or similar ones. Today, it is imperative to focus on customer relationship management and work towards damage control. It is a smart investment for the years to come. All you need to do is choose a reputation management professional that fits your business needs. You have a solid plan and an ORM firm will help you to implement that plan. Only then, your business problems would be addressed. 

It is impossible to control your business’s online reputation

It is one of the greatest myths, and indeed, you can do damage control when it comes to negative customer reviews or feedback. You need to respond to adverse comments in a professional way without being aggressive or defending your brand. On-time and appropriate response helps in mitigating bad buyer reviews on digital platforms such as social media and review sites. It means businesses that believe in quick response time and respond to negative reviews in a sensitive way have an edge over those companies who do not reply or behave in an aggressive way. 

If you ignore the reviews or shout out at your buyers, things would get worse. Remember that your customer is God and he is always right. 

Deleting poor reviews or feedback

Online reviews stay and services that promise the deletion of bad reviews is shady business. In most instances, you cannot delete negative feedback. You can flag it if you are sure the reviews are fake or written by your competitors and not genuine customers. Counter the feedback bravely, acknowledging your errors if the mistake is yours. It will help. 


Stay away from these myths and reply to customer feedback fast to resolve issues. Responding quickly and providing a solution to a problem will help you to turn any bad situation around.

Legal Branding

Car Ownership Tips to Save You Money

With more than 75 million cars sold in the world every year, there are a lot of car owners out there. While some of these have been sold to companies in fleets or used by companies as employee cars, many have been sold to individuals for their own personal use.

Having a car is incredibly freeing, but can also be expensive. There are many costs that go along with car ownership, and the amount you spend can add up. As a result, car owners (whether they are individuals or companies) are looking to save money any way they can. Without any further ado,  this article is going to go over a few car ownership tips to save you money.

Utilize Fuel Cards and Other Perks


If you own a fleet of cars or other vehicles for your small business, you know how expensive it can be. Between maintaining them and getting them filled with gas all the time, the costs can add up. Thankfully, many companies offer fuel cards that not only allow you to save money, but also save time and track/improve productivity. Be sure to check iCompario to compare some of the best fuel cards and the benefits they offer.

However, these types of benefits aren’t just for companies. There are several credit cards and loyalty programs out there that can help you get cheaper gas at the pump, along with other benefits. So if you drive a lot too and from work or school, or use your car to drive for work, be sure to look into these. They have the potential to save you a ton of money if you spend a lot of time driving one way or another.

Shop Around for Everything

Another way to save is to make sure you shop around. You need to shop around for the best car insurance, the best financing option and the best shop to handle maintenance. The more places you look, the better chance you will have at finding a great price and deal.

However, this “shopping around” begins even before you buy your vehicle. You should be sure to shop around various dealerships and look at a number of vehicle options to match your needs. If you run a small business with a fleet, compare all different makes and models that can do the job.

Of course, in addition to cost, be sure not to forget about things like reliability and quality. Buying the cheapest option will save you money in the short term, but could cost you a lot more in the long term.

Perform Routine Maintenance Checks


The biggest cost of buying a car is, of course, the things like monthly payments and down payments. However, maintenance can also cost a pretty penny if you’re not careful. If you are driving your car frequently, getting routine checks every now and then is a very good idea. Sure, they will cost you a little but can save you from a larger bill down the road.

Getting maintenance can help your fuel economy in some cases and can get you more time out of your car parts. It will ensure any potentially serious issue can be dealt with before it becomes a major hazard. If you simply never take your car in, you may never know when something needs fixing until it is too late.

In conclusion, the tips outlined in this article should be able to help you save money when it comes to owning a car. There can be a lot of costs associated with ownership, so saving some money where you can is a good idea.

Legal Branding

Installment Loans Online Explained: All That You Must Know

The word “installment loan” may be new to you, but you may have used actually used it at one point in your financial journey. It refers to a short term loan that allows you to borrow a certain amount of money over a period even when you have a pending loan. Installment loans with friendly Lender come in handy when an emergency strikes given that you can get instant funds within a short duration. In this article, we will tell you more about installment loans online. 

Types of Installment Loans

In as much as you would want to avoid loans, we know that emergencies can pop any minute, and understanding the type of installment loans puts you in a safe position in such scenarios.  There are generally, a payday loan or short term loan with varying repayment periods. Here are some of the installments loans online you ought to know:

1. Mortgages

Everybody wants to live in a nice house, but if the savings aren’t enough, a mortgage is a way out. A mortgage is an installment loan that allows you to buy a house. Generally, they have the most prolonged repayment durations of the types of installment loans. There is a nice article where you can learn more about mortgages.  The article covers the main types of mortgages including mortgages for first-time buyers

2. Personal loans

As you may have guessed, personal loans help you to take care of personal needs; bills, health expenses, traveling, and others. Because they do not require collateral, of all types of installment loans, they have the shortest repayment period and the highest interest rates.

3. Auto loans

Auto loans are designed to help you get a car. Depending on the lender, the repayment periods will also tend to vary. 

Installment loans can be collateralized or non-collateralized. For example, a mortgage loan will be collateralized with the house being purchased and an auto loan with the vehicle. To get any of the installment loans listed above, you need to fill in a form provided by the lender. Here, you will be required to provide personal details, the amount, and the purpose. The lender will proceed to review the creditworthiness such as the legal age, financial competence, and credit score to determine if you can receive any amount and if yes, how much. This is followed by a discussion about the down payment, payment amount, and the duration. In some cases, the borrower may be requested to pay for the application processing fees and loan origination fees. 

Benefits of Installment Loans Online

1. The convenience of the application process

You can conveniently apply for a loan online, and depending on the working strategy of the lender, you can get a response within minutes or a few days. In addition, online application allows you to review the data before sending and send clean copies, unlike in hard copies.

2. Quick funding

When looking for fast financing, credit unions, and banks are often discredited because of the lengthy waiting process and the daunting tasks. As if that is not enough, the transaction process can take days or weeks. With online installment loans, on the other hand, once the application is reviewed and approved, the money is transferred almost instantaneously to the account. 

3. The flexibility of the terms

Yes, you read that right. Online installment loan lenders tailor the conditions according to the needs of the borrower, such as the amount and the repayment duration. This is contrary to the process in the majority of financial institutions. Usually, the terms are standardized, and there is a slim-to-no-way of negotiating the terms to suit your financial capability. 

Many borrowers settle for long-term loans because they will pay small amounts and have enough for basic expenses.

4. High loan amounts

Local laws regulate the majority of online installment loans. As a result, you may realize that residents in particular regions get higher loans and longer repayment durations than others. Nonetheless, the amounts in online installment loans are generally high.

5. Options for all credit ratings

When you have a poor credit score, all doors to getting a loan seem to be locked from the inside, and you are left in the cold to freeze. But that is not the case, thanks to online installment loans. Even when the credit score is poor, some lenders go the extra mile and give small amounts that can help solve some financial problems.

What to do when choosing an online lender for an installment loan

The best way of finding the right installment loan is by familiarizing yourself with the products in the market. Not to scare you, but the term “installment loan” is predatory, and anyone can fall victim. Online money lenders have flooded the internet, but not all of them are legit. Some lend money and act contrary to the terms.

As a result, you must exercise extreme caution when choosing a lender. Some guiding questions include: is the lender legally registered? What do others say about the services? What are the terms, and are they flexible? Compare the lenders, seek reviews, and inquire from others. Doing the research and gathering the information sets the pace for everything else. Eventually, you will know whether to settle for a particular lender or keep looking. 

Another tip that will help you secure the right loan is reconsidering your thoughts. The majority of financial experts recommend sleeping on the matter for a few days because what may appear as a ‘need’ may be a mere ‘want.’ This, in return, helps in making an intentional decision. Finally, do not fall for long-term loans. While they ease the financial burden, the deal may not be as good as it appears at first glance. Some lenders take advantage of the fact to increase the interest rates, and this can significantly damage your financial status. 

In conclusion

Getting a loan is a mental process as much as it is physical because you must know how you will repay. So, as you think about online installment loans as financial safety nets, be sure to gather as much information as you can and when the time comes, make informed decisions. 

Legal Branding

Why Buying Life Insurance In Your Twenties Makes Sense

When you are in your twenties, life insurance may not really be on top of your financial planning list. You may think that this is something that you can postpone for at least a decade. Rather than taking a policy to cover your life, you’d invest in one for your home or car. But believe it or not, life insurance is as vital for the young as it is for the middle-aged and older people. Whether you are single with dependent parents or married with dependent spouse and children, a policy will protect your loved ones. Beyond that, there are several reasons and circumstances when buying life insurance during your twenties makes perfect sense. Let us reveal them to you.

You have a massive debt burden

An average American twenty-something owes thousands of dollars these days, with debts usually comprising student loans and personal loans. There could also be liabilities such as credit card dues and car loans. If you happen to die with massive debt, don’t expect that your survivors will have a clean slate. Your co-signor could, in fact, be held responsible for the repayment of these loans and debts. Getting insured is a smart move if you want your family members to have enough money to pay off your liabilities in case of your sudden death. Beyond that, they can use the money to pay off your burial expenses and meet their living expenses as well.

You get married in the twenties

Getting married is not just an emotional commitment but it changes your financial dynamics as well. What’s more, having a financially-dependent spouse and children adds up to your financial responsibilities further. Once you are married and have a family that depends on your income, you need to consider the impact of your death on them. Would your spouse be able to meet the daily expenses with their income alone? Do you have a wedding loan or home mortgage to pay off? How much will they need for child support and college education if you die? A life insurance policy during your twenties is a perfect answer to all these questions. 

You are in a partnership business

Starting a business at a young age requires a lot of planning, more so if you are a part of a partnership enterprise. According to the article, MetLife Life Insurance – A Comprehensive Review, a permanent insurance policy is a good option for business stakeholders who are putting together a business succession agreement and want to leave their partners with cash from the policy. This will make things easier to sort out in case one of the partners dies. The others can use the cash to buy their share and compensate their family members so that the firm can run smoothly.

You can save money


Another good reason to buy life insurance when you are still in your twenties is that it comes significantly cheaper at this age. Obviously, you may be single and independent right now, which will not really motivate you to take up the expense. But you may probably settle down a few years later and having a policy will be a plus point for your financial profile at that stage. As a rule, insurance for youngsters is less expensive. The younger you are, the lesser you will need to pay. So it surely makes sense to take one sooner rather than later.

Permanent insurance or term insurance – Which is the best option?

Now that it is clear that getting a life cover in your twenties is a smart move, you will have to decide the kind of policy that would work. Permanent life insurance covers you for the duration you pay the premium. It comes in two options- whole life policy and universal life policy and both enable you to accumulate a cash value that you may borrow against. Term life insurance covers you for a specific term, from a few years to decades. It pays death benefits to your beneficiaries if you die before the policy term ends.

Deciding between the two when you are in the twenties requires much thinking. Permanent coverage covers you for longer and builds cash value but it costs considerably more than term life policies. If you have a small budget, term insurance is a better idea while those who can spend more should definitely opt for a permanent policy. Remember that there is no one-size-fits-all approach for life insurance and proper planning can enable you to pick a policy that is just right for you considering your age and circumstances.

Digital BrandingLegal Branding

Most Impactful Ways To Generate And Nurture Your B2B Leads

The number one question for every business:

“How to generate leads?”

And while 47 percent of marketers prioritize generating quality leads, a report revealed that 32 percent of marketers said that lead generation is also that one area that poses the biggest challenge.

So, how can you generate and nurture B2B leads?

Integrated Content Strategy

An effective B2B content strategy needs to be tailored to the needs of their prospects at different stages of the sales and marketing funnels. This also means that that sales and marketing teams need to seamlessly work together in order to create the most effective silos at every stage. 

Here’s how content marketing can help generate leads:

  • Offering valuable and relevant information which solves pain points
  • Building a respectable brand identity and online presence
  • Engaging audience member and initiating Calls To Action
  • Providing carious contents targeted to relevant audiences at every stage of the funnel: webinars, e-books, native ads, social media posts, and blog posts

Utilize Marketing Automation Tools

If your lead generation process is not yet automated, then you have been missing a lot. Automation can help:

  • Send emails at sale
  • Segment your email list, targeting them with relevant message and content
  • Moving qualified leads over to the sales team for better conversion
  • Notify you when leads perform an intended action
  • Offer better alignment between marketing and sales

In short, automation can make your lead generation and nurturing campaigns less tedious to manage while still giving you accurate results.

Optimize Your Websites and Landing Pages

Good website design not only offers a professional and trustworthy feel on your brand, but it also helps bring more traffic and better engages any potential leads regardless of how they got to your site, both paid and organic. In addition, relevant content that directly appeals to the interests of the audience and addresses their pain points is crucial to the success of the website. 

Landing pages, on the other hand, should also be optimized in terms of design and messaging. Call To Action buttons need to be in the proper placement as it plays a crucial role in lead generation. 

Host a Webinar

Webinars are forums not only designed to educate participants but to also connect with your prospects. Leads that are generated via webinar signups are typical of higher quality than those generated from other gated offers. Why?

People who attend webinars are typically in the advanced stages of information gathering. And they are looking for in-depth data that should enlighten them more and help decide on a deal.

Influencer Marketing

Not only for B2C companies, but influencer marketing is also crucial for the B2B organizations since it generates quality referrals and positive word-of-mouth interactions which are crucial to online engagement. 

Thus, you will need to research and engage with influencers in your industry across multiple channels. It is a powerful way to reach relevant audiences in huge numbers by positioning the influencer as your B2B brand’s advocate. 

Call Warm Leads

If you’ve been nurturing leads for a while but have not managed to convert them, then it is time to start making some calls. Call a warm lead:

  • When free trial ends
  • A few days after a pdf download
  • If you do not hear from them after a webinar

The lead’s last action should be your opening line for the conversation. For example:

  • If they completed a trial, ask if they need an extended trial period. 
  • If they downloaded a material, ask if it was helpful and if they need any more reading material or in what other way can you help. 
  • After a webinar, ask if you can visit their office or if they are open to having a one-on-one demo. 

Warm leads are a lot closer to a buying decision than anyone who has not had contact with your brand before. And a simple call can be the only thing to propel them to finally buying. 


These are just some of the best ways to generate and nurture B2B leads. Consider including these to your strategy and prepare to see better lead generation results!

Legal BrandingLocal BrandingPersonal Branding

Experts Discuss Small Productivity Tips for 2020 That Bring Big Benefits

In everyday work, there are a lot of challenges and sometimes even obstacles that prevent us to stay in focus all the time. It doesn’t matter if you are an entrepreneur, manager, assistant, junior or on any else position, it is important not to lose the thread. Here you will find many useful advice on how to save your time and energy, and at the same time to make the highest productivity.

Productivity in a Nut Shell.

Our partners from Managementguru suggests “Productivity in a Nut Shell”.

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.”

Productivity can’t be better explained. Productivity is the result of a commitment to excellence, smart planning and focused effort. Remember – Effective people are preferred to, rather than efficient people as the former does the right thing and the latter does things right. Procrastination is like a credit card. It’s a lot of fun until you get the bill. The only difference between success and failure is the ability to take action. Managementguru is the number one source for all things business. They’re dedicated to giving you the very best of information, with a focus on social media marketing and strategy.

Legal BrandingLocal Branding

How to Motivate eCommerce Staff

Each owner of the eCommerce goes through several stages in its development.

First, a person has a thought and a desire to create an online store and start doing e-commerce. After that, it is time to choose a niche for the online store, create a site, search for suppliers and conclude contracts with them. In the final, if everything goes well, the shop opens and starts working.

The first year of work for any online store is not easy. Especially if for its owner this type of business is “terra incognita”. 

All this time, the owner of the online store must retain motivation to engage in the chosen business and strive to transform from a single employee to a full-fledged owner of commercial resources, sales from which will be carried out by hired staff.

At a new stage of development, when hired employees will appear in the online store, the business owner will have to think about what and how to motivate sellers, couriers and other employees of the online store.

If you, as the owner of an online store, think that the “labor exploits” of your sellers are inspired by the same incentives as you – this is a fatal mistake.

To begin with, feel the difference – you are a business owner who has gone from a vague idea that once originated in the head, to its implementation in the site and the entire infrastructure of the online store.

The seller who came to you to work, guided by completely different considerations: someone needs to start working, someone to feed the family, and someone just likes the process of trade and communication with customers.

All this should be taken into account if you think about how and what you can motivate the employees of the online store.

Why do you need motivation at all?

In any HR manual, you will find a definition of motivation as “what motivates us to take action”.

Let us also remind you that motivation is usually divided into two categories: material and non-material (gratitude, diplomas, titles like “the best seller of the month” and many other options).

Now you have to evaluate your employees and understand the incentives they are inspired by. As mentioned above, they are different for each person. Some are best motivated by money, while others are best motivated by an increase in the status or gratitude announced by the company’s management publicly.

To find out the hidden motives of your employees, which allow them to work more efficiently, you can use the questionnaire, when among the mass of questions there are those answers to which you are most interested.

If your store has at least 2-3 salespeople, it is quite logical to arrange a competition between them, having developed the planned indicators and those control points at which a person can claim a bonus. The main thing is that the conditions of the game were transparent and honest and did not change “in the course of the play.

The motivational scheme starts at the moment when your sellers exceed the plan.

Group of people on a business meeting late in the evening

Simple options for motivating online store staff:

The simplest way to motivate the employees of the online store (if it is a question concerning material motivation) – is a fixed salary plus a percentage of sales above the plan or a fixed bonus for overfulfillment of this plan.

The question arises, what percentage should you pay? Should I pay it off the turnover or sales? All these answers should be found by the owner of the online store, but Magento advanced reports definitely will help you. It is necessary to take into account only that bonuses, interest to sellers for overfulfillment of the plan and any other monetary incentives should be profitable, justified and paid from additional sales, and not to reduce your usual profit.

As for the intangible options for motivation, here the owner of the online store can show their own fantasy (taking into account the individual characteristics of their employees). As mentioned above, the most common option may be a competition between sellers or public gratitude from the management to the most distinguished employee this month.


The motivation of your employees allows you to reach new heights in your business and get additional profit, so it is worth thinking about the implementation of any motivation scheme for the staff of your online store. Remember that not everyone and not always motivates only money. Approach the creation of a motivational scheme creatively, try a few options until you find the most suitable one for your case.

Legal Branding

Equity Release Schemes For The Elderly

The average life expectancy of people across the globe has increased over the last few decades thanks to modern medicine and nutrition. That means being old does not mean living on pills and resting the whole day. People are healthier, agile and active and post-retirement they look to accomplish things they could not during their working days. They are taking up new sports, going on international vacations and much more. But these involve considerable expense which their retirement savings may not be able to afford. 

What is Equity Release?

Equity release schemes are products that help the homeowner over the age of 55 years to use the money (equity) tied up to their homes to come up with income for their needs without having to relocate. Many elderly homeowners are looking to release tax-free cash from their assets through equity release, and the money borrowed can be taken as a lump sum or in installments or a combination of both.  There are mainly two types of equity release options:

  • Lifetime mortgage
  • Home reversion

Lifetime mortgage

In this type of scheme the loan is secured on your home provided you have the ownership and this amount need not be rapid till the end of the mortgage term or till the property is sold or the borrower dies or moves to a care home. This option is further categorized into: 

  • An interest roll-up mortgage: The interest gets added to the principal amount and the entire amount has to be paid at the end of the mortgage term or when the house is sold. The loan can be availed as a lump-sum or as a regular payment. 
  • Interest-paying mortgage: The interest does not roll-up on the money borrowed as the payments are made on a monthly or ad-hoc basis. The principal loan is recovered when the house is sold or the mortgage term ends. The loan can be taken as a lump sum, and some options allow you to pay off the capital too before the end of the term. 

Home reversion

In this type of scheme, the complete or a part of the home is sold to a reversion company. That company will in return provide payment in lumpsum or in installments. A lease will be granted to the homeowners so that they can remain in the home for the rest of their lives, a more detailed synopsis can be seen here on how the scheme works.  After the company sells the property post the death of the owner or when moved to permanent care, the reversion company gets the proceeds depending on the share of the property sold. 

Who can get an equity revision scheme?

There are a few conditions to be eligible for this scheme:

  • For a lifetime mortgage, the borrower should be 55 years of age or more.
  • For a home reversion plan, the borrower should be 65 years or older. 
  • The property you are using for equity revision should be your main residence and should be in good condition
  • It is not suitable if you have dependants
  • If there is an earlier loan on the property, the value of equity release will be based on the current market value of your home and the outstanding loan amount. 

If you decide to go for an equity revision scheme consult a specialist to understand if it is right for you. Sometimes selling a business needs to be considered in succession planning and equity release.

Digital BrandingLegal BrandingPersonal Branding

9 Rules to Create an Awesome Business Website

Table of contents

  • Introduction
  • 9 Rules to create an awesome business website
  1. Define your website’s purpose
  2. Pick an easy-to-remember domain
  3. Get an eye-catching logo
  4. Make your website mobile-friendly
  5. Keep the pages uncluttered
  6. Keep it easy to navigate
  7. Place your contact details above the fold
  8. Have a clean & compelling CTA
  9. Keep your website’s design simple
  • The final word


In today’s fast-changing business ecosystem, an online presence is a must for any business — from brick-to-mortar. No matter whether you’re a seasoned business owner, if you have not created an effective website yet in this changing environment, you may lose significant business opportunities.

So no matter whether you’re just getting off or an established business owner having no online presence, building a website is inevitable. As per a recent study published by Bazaarvoice, online research greatly impacts the in-store shopping decisions. The report, The Robo Economy demonstrates that about 82 percent of smartphone users consult their phones on shopping they’re going to make in-store, while around 45 percent read reviews before they purchase.

Considering the latest shopping trends, having a business website to attract buyers is crucial to growing your business. But what are the fundamentals of creating one such website? For many business owners, creating a website seems daunting. They think that creating a website needs extraordinary skills and cutting-edge tools and technologies. But it’s not true. You’ll need to know just a few rules to create a powerful business website.

Here are the top 9 rules to create an awesome business website:

1. Define your website’s purpose

Before you go ahead with the website development, it’s important to identify the purpose of your website. What do want to achieve?

You must clearly understand what your USP (unique selling point) is and what is your plan to come across. Merely knowing your industry and determining the content strategy is not enough.

Once your fundament purpose is defined, your focus should shift towards determining the actions that you want from your visitors to take after they land on your site. Is the website just for information, or to sell products/services, or to get signups?

The answers to those questions will significantly give you an overall idea of how your website design should be.

2. Pick an easy-to-remember domain

Selecting a domain for your website is tricky. Your domain or web address should be so easy and sticky that anyone after seeing it can remember for a longer period. Don’t include any number as it can confuse surfers and dashes. Also, such web addresses are not SEO-friendly.

Pick a dot com domain as most people are familiar with this extension.

3. Get an eye-catching logo

Images and symbols are the most effective way of communicating your message. A logo, which is often called the face of the company, is crucial to convince your customers. People will make a perception of your company based on your logo. In fact, a logo should be one of the most essential branding investments. You must not create your logo design casually.

Apart, you should also take care of other graphic design elements of your website. If you’re not sure which graphic design and logo fit your business website, hire a professional graphic designer to get them done.

4. Make your website mobile-friendly

The number of Smartphone users worldwide is growing rapidly. As per the Statista, Generation Z shoppers use a Smartphone while making an in-store purchase. They use smartphones for comparing products’ features, prices, and reviews. Therefore, it becomes imperative to have a smartly designed mobile responsive website for your business if you plan to run a successful business venture.

5. Keep the pages uncluttered

Studies have suggested that website visitors love to read clear, precise and short information. A website having too much and irrelevant information, it simply diverts visitors’ mind which leads to increased bounce rate. Give ample blank space on your web pages to breathe in. Also, whitespace increases the readability of your copy. Make sure that text and graphics on your web page are in good proportion and present a clean page.

Brainstorm if your website really needs social widgets like Tweeter feed etc. If the widget content doesn’t meet your purpose, remove it right away to make your page clutter-free.

6. Keep it easy to navigate

Creating a different website by using attractive Flash presentations may look tempting, but it might be a little difficult for your customers to quickly find what they are looking for. Therefore, it’s always advised to take the medium route when it comes to your site navigation. You should use drop-down lists with clear headings which present on every page of your website, incorporate a site map and the search bar at the top right-hand side so that it can be easily traced.

7. Place your contact details above the fold

What’s the benefit of having a website if no one knows how to get in touch with you? Of course, such a website is of no use. In fact, a website must include a “Contact Us” tab on your home page. Make sure that the contact us page contains information such as your address, phone number / mobile number and email address so that your potential customers can easily reach you out should there be any business related query.

Also, put social media links, either at the header or footer, if you use social media to connect with clients.

8. Have a clean & compelling CTA

Once the visitors have found something interesting on your website, you would like them to take an action — buy a product/service, call, sign up or download. Make sure that all of your pages have relevant call-to-action buttons/links that are clear. Also, the area around the CTAs must be clutter-free. If possible, keep them above the fold so that visitors do not have to scroll down to find the call to action.

9. Keep your website’s design simple

Avoid using fonts, colors and animated gifs which you think can distract visitors from the focus point. Keep the paragraphs short and informative, the ideal length of a paragraph is less than six sentences. Also, use bullet points that draw readers’ attention thus increasing readability.

The final word

Having a website for every business is crucial in the present day shopping environment where most shoppers search online before they finally reach a buying decision. This article aims at guiding new entrepreneurs and established business owners with no online presence alike to create an awesome business website. I hope these 9 simple rules will guide you through the process.


About the author

Campbell Joef is a graphic designer and blogger associated with , a custom designs marketplace, I generally write on topics custom clothing, concerning design and education logo, ecommerce, start-ups, small business.