Category: Legal Branding

Legal Branding

6 Ways to Maintain Your Customer Base

Customers are the lifeblood of every business; thus, it is critical to continue generating leads and maintaining existing customers. However, doing so is frequently a source of anxiety for firms, with more than one-third citing new business generation as their top concern.

The economy is constantly changing, and it is critical to preserve your consumer base even when times are tough. As competition increases, retaining your customer base is becoming more challenging and exponentially important.

What is Customer Loyalty?

Customer loyalty is defined as a customer’s dedication to your brand. A devoted consumer will always choose you above the competition, whether it’s due to your exceptional customer service, unrivaled product variety, or another method to distinguish yourself. Business owners must develop ways to maintain their consumer base without competing only on pricing. There are a few key ways to maintain your customer base.

1. Utilize Various Lines of Communication

Frequent contact with your customers keeps you in their minds and allows you to pass on crucial information. It is important to know which platforms and methods of communication are best for them. Whatever communication channels your company uses, it’s critical to ensure that what you’re doing is beneficial for your customers. Their capacity to speak effectively with you will aid in maintaining their trust and loyalty.

Someone should be available to answer as soon as a consumer sends you a message via Facebook, email, Instagram, or your online chatbot. Streamlining communication may mean tapping into the benefits of outsourced call centers such that professional support representatives provide customers with round-the-clock support. Moreover, you should have scripts prepared and a method in place to manage any form of engagement, whether it’s a simple question or a complex problem, to help streamline communication.

2. Strong Customer Service

To cultivate a loyal client base, you must provide a memorable customer experience at each stage. This journey typically starts with your website, which should be user-friendly and mobile-friendly, and progresses to direct client interactions and after-sales support.

Specifically, your client service should be excellent. Clients want prompt, knowledgeable responses, problem resolution, and cautious direction. Your marketing approach also plays a role in providing excellent customer experiences.

Remember to pay special attention to the quality of your product. Offering a high-quality product is the most powerful weapon for a growing company competing against established corporations. It will be difficult to recover if negative reviews begin to circulate. In this case, quality can either save or sink your brand.

3. Social Media Presence

Customers and organizations can now exchange information and engage in conversations thanks to social media. There are excellent ways for businesses to reach out via Facebook, Twitter, Instagram, LinkedIn, and other networks. This communication can range from online customer service to leveraging social media to gain insights into your audience. Your industry, target audience, and preferred mode of communication will determine which ones perform best for you.

Millennials and Generation Z spend more time online than prior generations, making them more susceptible to social media influence. In general, social media can be a valuable tool for staying on top of current trends, obtaining insight into what your consumers truly believe, and ensuring long-term client loyalty.

4. Special Promotions and Offers

Using cutting-edge analytics technology, businesses may offer customers discounts on things they buy regularly, as well as products that complement previous purchases. Offering a special discount, whether for college students, veterans, or senior people, is a terrific way to recognize (and retain) certain parts of your client base.

Discounts can help persuade customers to buy from you during traditionally quiet periods. For example, a movie theater that offers $5 Monday tickets or a restaurant that offers a 10 percent discount to students on weeknights. Knowing that they can obtain a better bargain on a specific day or during holiday seasons can assist you in building a loyal consumer base.

5. Loyalty Programs

What better method to keep a loyal customer base than to express your appreciation? Clients appreciate businesses that go out of their way to thank them by giving something back.

Consider rewarding your customers with extra incentives like discounts, additional services, and exclusive products.

This can be accomplished through the use of a point-based loyalty program. A heads-up about impending releases and changes, along with an “early bird deal,” may also suffice. People appreciate an exclusive offering or a sneak peek since it makes them feel like they’re a part of the gang. Another possibility is to provide special deals or even a sales commission to consumers that drive new business.

6. Brand Collaborations

By partnering with other companies that provide comparable services, you can not only reach a new audience but also potentially offer more to your current clients. This approach is excellent for increasing your exposure and providing more options to your existing clients.

For example, if you run a veterinarian clinic, you may collaborate with a local pet food store. This will bring your company’s name to the attention of the pet food store’s customers and vice versa. Collaborations can also apply to your company’s charitable efforts. By informing your consumers that a portion of their purchase will be donated to a specific charity, you demonstrate your dedication to your community while also increasing the organization’s exposure.

 

The Value of Customers

The value of your customers is a crucial factor in the value of your company. Analyzing customer profitability and maximizing a customer’s lifetime value is critical to every firm. To expand your customer base, you must maintain continual contact with both new and existing customers.

The more value your company can provide, the more likely it will remain loyal. Maintaining a deep understanding of your customers’ challenges and worries, as well as taking steps to build your relationships, can mean the difference between falling behind and thriving.

Legal Branding

3 Ways to Make Your MBA Application Stand Out

 

Whether you are embarking on a fledgling business career or looking to advance your career with continuing education, embarking on an MBA program is a decision that should be given careful consideration. The time and money you need to invest is significant, but so too are the rewards. You can find out more at MBA Discovery.

With the potential for greater career opportunities, increased earning potential, and an extensive network of professional contacts, MBA programs are highly sought after, making the admission process one of the most competitive out there.

To make sure you have the best chance of being accepted into an MBA program of your choice a strong application is key. In this article, we will look at some of the top ways you can ensure your application stands out from the rest.

A Captivating Essay

Writing an essay is a key part of the MBA application process, and allows you to distinguish yourself from the crowd. Use this as an opportunity to write about yourself in an open and creative way that engages the reader. Bring passion to your words and express your personality highlighting areas that showcase your superior leadership, teamwork, or communication abilities.

Convey why you are a good fit for the school you are applying for, and capitalize on any unorthodox routes to business school you may have taken by emphasizing the skills and lessons you learnt. Your essay should have a logical structure that flows well and is clear and relevant.

Demonstrate Leadership

Work experience is a prerequisite for many top MBA programs, especially those that are of a leadership capacity. Leadership is one of the top qualities that schools look for in their candidates. For example, Harvard Business School states they are looking for candidates with “a habit of leadership, analytical aptitude and appetite, and engaged community leadership.” They go on to say that, “your stories should illustrate these traits with a focus on leadership.”

If this does not apply to you in a work context, you can demonstrate your leadership potential in other ways, such as coming up with creative ideas or solutions. This could be a new product that you designed or a business idea that you took the initiative to develop and successfully market.

Leadership can also be highlighted through mentoring, volunteering or community work as it demonstrates your ability to work well with, and to inspire and motivate others.

Do Your Research

Out of the thousands of applications that a school receives, one of the things that impresses most is genuine knowledge of the institution and the program offered. Research what differentiates this school from others focusing on the positive aspects, and also identify what you can bring to the school.

A great way to begin is by making contacts within the school alumni network. Take advantage of contacts within your friend or family group so you can gain valuable insight about the program directly from one of the students. This will also allow you to decide whether the school is right for you.

Follow the three tips mentioned in this article to give your MBA admission edge and you will be that much closer to receiving your coveted acceptance letter!

Legal Branding

A Likert Scale: Definition, Examples, and Analysis

A Likert scale is a psychological measure for assessing attitudes, values, and opinions. It works by having a person fill out a questionnaire in which they must rate how much they agree or disagree with a series of assertions. Rensis Likert established the Likert scale in 1932, and it is named after him. Likert scales are the most popular Type of scale used in survey research.

Examples of Likert Scales

Likert scales are essential because they provide multiple pre-written answer possibilities that apply to a wide range of circumstances, from customer satisfaction to public opinion research, in addition to the granularity they bring to survey research. For example, the ‘disagree to agree’ Likert scale (shown below) can be used to ask respondents to score their level of agreement with statements on brand affinity, political beliefs, and other topics. The following are some of the most used examples of 5 point Likert scale:

Agree to Disagree Likert Scale

  •       Strongly Disagree
  •       Disagree
  •       Neither agree nor disagree
  •       Agree
  •       Strongly Agree

Satisfaction Likert Scale

  •       Very dissatisfied
  •       Somewhat dissatisfied
  •       Neither dissatisfied nor satisfied
  •       Somewhat satisfied
  •       Very satisfied

Likelihood Likert Scale

  •       Very unlikely
  •       Somewhat unlikely
  •       Neither likely nor unlikely
  •       Somewhat likely
  •       Very likely

Good to bad Likert Scale

  •       Very poor
  •       Poor
  •       Average
  •       Good
  •       Excellent

Frequency Likert Scale

  •       Never
  •       Rarely
  •       Sometimes
  •       Often
  •       Always

 DATA AND ANALYSIS FROM A LIKERT SCALE

 Researchers frequently use surveys to assess and evaluate the quality of products and services. A standard classification format for studies is the Likert scale. Respondents rate the quality of a product/service on a scale of high to low or better to worse, using two, four, five, or seven levels.

For further examination, researchers and auditors usually arrange acquired data into a hierarchy of four basic measurement levels – nominal, ordinal, interval, and ratio measurement levels:

  •       Nominal data: is data in which the answers are grouped into variables but do not have to have quantitative data or order.
  •       Ordinal data: is information that can be sorted or classified but cannot be measured in terms of distance.
  •       Interval data is a type of aggregation data in which orders and distances can be measured.
  •       Ratio data: is a type of interval data that is comparable to interval data. The sole distinction is that each data set has an equal and definitive ratio, whereas absolute “zero” is viewed as a point of origin.

The examination of the nominal, interval, and ratio data is often straightforward and transparent. Ordinal data is used to evaluate data, notably in surveys with Likert or other scales. This isn’t a new issue. In survey analysis in numerous applied fields, the usefulness of treating ordinal data as interval data is still controversial. The following are some important considerations:

Statistical tests include: Because parametric statistical tests are more powerful than nonparametric alternatives, researchers sometimes consider ordinal data interval data. Furthermore, parametric test inferences are simple to comprehend and provide more information than nonparametric tests.

Concentration on Likert scales: However, treating ordinal data as interval data without first considering the data set’s values and the study’s aims can lead to misinformation and misrepresentation of survey results. Researchers prefer to treat ordinal data as interval data and concentrate on Likert scales when analyzing scalar data.

For data inspection, use the median or range: When the data is on ordinal scales, a universal guideline implies that the mean and standard deviation, like any parametric analysis based on the normal distribution, are meaningless parameters for detailed statistics. The nonparametric test is performed on data using the appropriate median or range.

Best techniques for assessing Likert scale results

Because Likert data is discrete, ordinal, and limited in scope, there has long been a debate about the best logical way to evaluate it. Parametric and nonparametric tests are the first two options. The following are general descriptions of the benefits and drawbacks of each style of analysis:

Parametric tests presume that division is done in a consistent and orderly manner.

Nonparametric tests do not presume that division occurs in a regular or unbroken pattern. However, there are fears that the ability to notice a difference when one exists would be harmed.

 Which is the most suitable option? When it comes to analyzing data from a survey that employs Likert Scale questions, this is a fundamental decision that a researcher must make.

  •       Many research has attempted to answer this topic over the years. However, they tend to examine a small number of alternative distributions for Likert data, causing the conclusions to be less generalizable. Simulation studies can now properly analyze a wide range of distributions because of advances in computational capacity.
  •       The researchers discovered 14 different distributions that are typical of actual Likert data. To test all conceivable combinations of the 14 distributions, the computer software extracted self-sufficient pairs of samples.
  •       For each of the 98 distribution combinations, 10,000 random samples were created. To compare the efficacy of each test, the samples’ pairings are evaluated using both the two-sample t-test and the Mann-Whitney test. The study also looked at various sample sizes.
  •       The results reveal that the Type I error rates (false positives) for all pairs of distributions are incredibly close to the target numbers, indicating that if an organization employs any of the studies and the results are statistically significant, it does not need to be concerned about false positives.
  •       The results also reveal that the difference in power between the two tests is minimal for most combinations of distributions. If a discrepancy exists at the population level, each analysis has an equal chance of detecting it.
  •       There are several pairs of special distributions where the two tests have different power. If an organization does two tests on the same data and the results aren’t the same (one is significant, the other isn’t), the power difference affects just a tiny percentage of cases.
  •       The decision between the two analyzes is, in general, a loop. When a company has to compare two sets of five-point Likert data, the analysis technique usually doesn’t matter.
  •       Both parametric and nonparametric tests consistently provide the same level of protection against false negatives and false positives. These tendencies hold for groups of 10, 30, and 200 people.

Rather than assuming that an experience was satisfactory or that a respondent will positively react to a statement, researchers should ensure that the report or statements being evaluated are clear, the answer options are distinct from each other (as demonstrated in the above pre-written choices), and the scale encompasses all possible options.

 

About the author:

Lori Gillen is a Blogger/Content Creator who is specialized in the field of Digital Marketing & Data Analysis with 5 years of experience. Currently working at PPCexpo as a Senior Content Creator.

Legal Branding

How Payroll Outsourcing Companies Can Help Businesses Meet Statutory Compliance?

In case you’re not aware, statutory compliance is for companies that help them in operating responsibly. This is done by obeying the rules that are set by the governing body of the respective area where the organisation functions, especially regarding the treatment of their employees. Furthermore, any organisation regardless of its size or stature should comply with respective labour laws laid down by the governing body, which will help to ensure the welfare of its employees. 

It should be known that statutory compliance for businesses is massive rules & regulations that are not easy to follow. Furthermore, these rules & regulations are ever-changing, which is why companies need to keep themselves updated all the time. 

The Significance Of Statutory Compliance

Every state or country has its labour laws that businesses have to follow. All companies must abide by the laid-down rules & regulations. Due to non-compliance, there can be several problems such as fines, penalties, legal ramifications and so on. Such is the reason why companies nowadays are investing their time, effort and money to meet statutory compliance, with the help of professional payroll companies in the UK

From professional tax to minimum wage taxes – everything is kept updated with the help of payroll service providers. 

Does Statutory Compliance Change With The Type Of Organisation?

No. It doesn’t matter if a company is an LLP, a partnership firm or a public limited – statutory compliance holds the same for all. Since all of these organisations are hiring their employees and paying their salaries, they have to comply with the respective labour laws. 

The Consequences Of Not Properly Complying With Statutory Compliance

1. Loss Of Goodwill For The Company

The primary reason why most businesses stay operational is that they are trusted and known by their customers. Due to statutory non-compliance, there can be a loss of integrity & trust from the purview of the customers. As a result, it stains their reputation because customers will then doubt the organisation’s authenticity. 

Even though any financial loss such as a fine or penalty due to the non-compliance can be handled easily, any criminal proceedings against the company for non-compliance will hurt the goodwill of the business. Loss of goodwill will hurt the company not only in the short-term but long-term as well. 

2. Suspension Of Licenses

Businesses need certain licenses to be able to operate with the standards of the industry they’re in. Any statutory non-compliance can easily cause their licenses to get suspended – either permanently or temporarily – affecting the company’s current operations. That’s why it’s prudent to opt for professional payroll outsourcing companies in the UK. 

3. Penalties To Bear

Penalties or fines are the common consequences of not complying with statutory compliance. Since there are numerous acts under statutory compliance, the penalty will also vary based on the type of non-compliance the company has committed. If any organisation fails to pay the respective fines within time, the fines will continue to collect over time and thereby leading to major losses within the company.

4. Loss Of Employees

It’s a psychological aspect of human beings of not associating with things that are morally or ethically wrong, and the same concept applies here as well. Employees will not like to associate themselves with an organisation that doesn’t comply with the statutory rules & regulations. As a result, employees will leave the company, leading to the loss of essential talent within the company. Moreover, the company will also face difficulties in hiring new employees because of the stained reputation. 

However, the good news is that – professional payroll service providers can help companies avoid all these above-mentioned issues and thus focus on the core competencies of the company. Statutory compliance will not be a headache anymore with payroll outsourcing services. 

Legal Branding

How to understand that your business will bring a lot of money; 3 signs of a successful entrepreneur

1. You know your customer.

You can come up with an ingenious product, but go bust because you don’t have customers willing to pay for it. This is one of the main reasons why startups fail – there is simply no need in the market for what they do. To avoid wasting time and money, don’t be lazy to do CustDev, which means getting feedback from potential customers. You can already collect feedback at the idea stage. For example, many companies start sending out demo videos about a product even before it’s born. It helps not only to get positive feedback but also to attract investors.

To understand whether the product will be in demand, it is not enough to ask your friends for their opinion – they will indeed support you in any endeavor. Find out what your target audience thinks. For example, if you are making an educational app for teenagers, you should interview teachers and parents.

 

2. You have assembled a strong team

 

“Great things in business are never done alone; a team does them,” Steve Jobs said. When people share experience and knowledge, they can tackle complex problems and find creative ways to solve problems. Like-minded people will support you in a difficult moment and help you realize your ideas.

You don’t always need stars on your team – sometimes “good guys” who will be responsible and interact effectively with each other will suffice. Be sure to think about the interchangeability of team members. There shouldn’t be situations where everything is kept on one person. He may go on vacation or quit his job, and then the work stops. To avoid this, try to create the most comfortable working conditions for employees to stay in your company. You can use the paystub generator with overtime, which calculates the salary of employees, including taxes. Or you can opt for dedicated and unified solutions, consisting of factoHR and other similar solutions that handle all the employee-related tasks and compliantly process their salaries. You can also use applications that count your profits, losses, and embezzlement.

Try to have employees of different genders, ages, worldviews, and cultures on the team. Because everyone will have unique experiences, they can develop more creative ideas and make the business more profitable.

 

3. You are ready to change

 

Businesses need to be able to adapt to the changing reality. Last year, for example, many companies switched to working remotely – they had to build new business processes very quickly. But in addition to difficulties, there are new opportunities, such as the ability to hire employees anywhere in the world.

Changes are needed not only in times of global crises. Many well-known companies drastically changed their business model because the old one wasn’t profitable and attracted few customers. YouTube, for example, was once a video dating service, and the founders of Android planned to create an operating system for cameras. Changing direction may seem like a waste of money. But the truth is, quitting a failed idea can save you money that you would have spent creating a dead-end product. To find new development opportunities, you need to decide to change in time.

 

CPA
Legal Branding

7 Reasons Startups Need a CPA

Starting a new business is always an exciting time. You anticipate all the ways your business will succeed, and if you start it off right, it will. One of things that many new business owners don’t think about right away is hiring a CPA. They consider marketing, client retention, sales, and even social media. However, they make the mistake of thinking that they only need an accountant come tax time when nothing could be further from the truth. A great CPA will offer many services that can benefit startups from idea to execution.

Set Up Your Business Correctly

An accountant can help you set up your business structure and the finance side of things before you even start making money. They can help you decide what to do with your start-up capital and help ensure you do everything by the books. Nothing is worse than getting started only to realize you needed a different structure. Many businesses start as LLC but may need to be an s-corp or other type of business instead.

Save Hours of Time

Having an accountant on hand can save you a lot of time. When you’re starting a business, time is already a precious resource that you can’t make more of. Most startup ventures have their owners working long hours already. It’s worth the money to invest in an accountant to handle the financial aspects of the business. This time saved means you can focus on the most important tasks for your business instead of all the little things.

Save Tons of Money

A good accountant will cost a pretty penny. But the money you save later on will more than make up the cost of hiring them. Accountants know all the fine details of the tax code to ensure you are getting every deduction and credit you are owed in addition to putting all the income and expenses in the right places. They make sure you don’t owe too much come tax time. Those savings add up and reveal why they are such a valuable resource.

Gain Insight Into the Financial Health of Your Startup

Not only can an accountant give you a snapshot of your financial health on any given day, they can also create important documents to give to your investors and clients as needed. An income statement simply shows the income and expenses your startup is incurring. A balance sheet will show your business finances on a specific date. And a cash flow statement shows how much liquidity you have in your business. Each of these documents gives you valuable insight into how well your new business is doing.

Help You Set Up a Business Budget

Not sure how to decide where all the money should go when it comes in? A CPA can assist you in creating your very first business budget. Since they are well-versed in all things applying to finances, they can easily help you create a working budget. This is one of the many pitfalls startups make. They don’t create or follow a budget. While the marketing for accounting firms might say they do it all, it’s important to find out if they really do. You want one who can manage all your finances in one place to simplify the process for you. It’s more difficult to hire a bookkeeper who works for a different firm than your accountant. Make sure you ask about all the different things they can do for your startup.

Avoid Expensive Mistakes

No one wants to end up owing too much in taxes. And no one wants to owe interest on tax they forgot to pay because they made a big mistake. Hiring a CPA helps to mitigate costly mistakes. When you use a professional accountant, you’ll be better prepared throughout the year to file the different taxes that the government requires. Additionally, you’ll be better prepared to avoid costly mistakes. You don’t know what you don’t know, but at the end of the day when it comes to taxes you are still responsible for it.

CPAs Help You Comply

Complying with industry regulations is about more than saving you money. It can also keep you out of jail. Tax fraud, tax evasion and other tax compliance issues are one of the reasons many businesses go under. Hiring a CPA helps you comply with all the regulations so your startup can get up and thrive. 

Legal Branding

Vape Pod: What Is It & How Does It Work?

Vaping and everything related to it still sounds like a significant mystery to some people. The vape industry has undergone its fair share of evolution over the years, causing an incredible deal of confusion.

The introduction of new products is part of the evolution process, and vape pods are among them. On the bright side, the thrill of finding out more about vape pods is exciting.

One thing that’s for sure is that vape pods are far more elegant than their traditional counterparts, cigarettes. Here’s a complete guide to vape pods and how they work.

 

They are Fully-packed

Different brands have unique ways of packaging and delivering their products. Vape pods are not an exception and bring utmost convenience to every user who dares to give them a try.

Most vape pods come in complete packages, including a wick, vape replacement coils, and sometimes e juice. These items make up the cartridge, which spells out durability when properly utilized and maintained.

With all the essential items in place, a vape pod is as flexible as can be since it doesn’t need an atomizer to function as it should. In e juice, any amount that falls somewhere between 1 and 3ml is enough to keep it running.

Overfilling them might cause the vape pods to spiral out of control. Its performance level depends on the amount of vape juice it contains. Anything more or less than the amount stated by the manufacturer may be detrimental to its durability and overall functionality.

Its adherence to technology has seen it steal the hearts of many vapers. A quality vape pod still maintains its elegant and sleek appearance despite its unique ability to accommodate vital pieces.

 

Refillable and Pre-filled Vape Pods

Vape enthusiasts should expect to come across two types of vape pods; pre-filled and refillable. Despite their similarities, each of them possesses distinctive qualities.

The point of distinction lies in their names which make it easier to tell them apart. Pre-filled means that the vape pods in question already come in packages filled up with e juice.

On the other hand, the refillable vape pod gives the vaper a sense of responsibility since they have to refill them independently. The good news is that you are at liberty to pick a vape juice of your choice.

Using a pre-filled vape pod means you can’t refill once it’s empty. It is by far the safest alternative, especially for first-time vapers that are not too familiar with the refill process.

The pre-filled vape pods also help in regulating the number of times one vapes in a day. This reduces health complication cases by a considerable margin since it prevents the upsurge of toxic chemicals in the body.

Refillable vape pods also make it possible to concoct their own juices and vape them at their pleasure.

 

Requires Less Effort

Despite their iconic and sophisticated reputation, vape pods are quite simple to use. They are flexible and can work perfectly in the hands of both beginners and advanced vapers.

Its mode of operation depends on the type you choose to use. As stated earlier, there are refillable and pre-filled vape pods. One of them only requires the user to have it in their pockets or other belongings.

The other may need you to have separate e juices that should see you refill from time to time. The refillable vape pod only needs basic knowledge on how to operate the buttons on the device.

Some vape pods have buttons that indicate what they are for, giving the user an easy time during its use. Vape pod users don’t have to go through the demanding process of figuring out what the settings could mean.

On the contrary, they only need to know the type of vape pod they would be comfortable using. Due to its simplicity, vapers find it more relaxing to vape on the go. Advanced users see the refillable pod vapes as opportunities to explore all the available flavors of e juice on the market.

 

Little To No Maintenance

Its ability to function is not in any way dependent on the care and maintenance factor. Vape pods are ready for use as soon as they land in the vaper’s hands compared to vape mods.

However, refillable vape pods only require constant refills depending on how often the user puts it to the task. Otherwise, it can go for long periods without the urgent need for a checkup.

Their general design also prevents unnecessary leaks. Vape pod users can comfortably carry them around (they are portable) without fearing their messy side.

 

Depends on the Brand

Since the vape industry is constantly evolving, vapers should expect some changes in their favorite vape products. Vape pods are part of this list, but manufacturers strive to maintain their simplicity.

Different brands will yearn to give their products a new look but eventually yield to their client’s feedback. Vape pods function according to the original design of the manufacturers.

Conclusion

Vape pods are among the favorite vape products among vapers. Its general profile speaks for itself and ends up attracting both new and long-time vapers. Shopping around for the latest models grants exposure to interested vapers.

What’s more, staying informed on the latest developments is a walk in the park owing to technology.

Early Startup
Legal Branding

6 mistakes to avoid in the early stages of a startup

Most startups fail in the first year. This is simply because this is the most crucial time in a startup’s journey: Moving from the idea stage to the market. To help your startup succeed, here are the six mistakes to avoid in the early stages of a startup.

 

Developing a technical prototype too soon

Technical prototypes cost money and time. It is something that you will need to do at some point. But you shouldn’t jump the gun and develop one too soon. You need to be really solid on your idea first. Instead, ensure that the financial and marketing sides of your business are in place. Then, start to look at prototyping.

 

Not having a knowledgeable mentor

Getting advice is crucial to the success of your startup, especially in those early stages. Yet so many entrepreneurs avoid doing this. Mentors offer valuable insights into the field that you are entering and can help to guide you through all the challenges that it presents. If you don’t know anyone who can offer you some guidance, then look online. There are so many startup communities that have forums and groups where your questions can be answered.

 

Lacking a well-defined business plan

In those early stages, you really need to know what the future holds for your new company. That means having a detailed business plan created that will cover all aspects of your business. It may initially seem like a boring task, but many entrepreneurs fail because they don’t do this. Hence, you should put the time and effort into making sure that you have one!

 

Outsourcing unnecessarily

While you need to get going, getting everything done for you is rarely the best idea. For example, outsourcing your accounting or bookkeeping can seem like a good idea at first. But in reality, it’s usually not. You really need to know what is happening with your finances if your business is to succeed! So, do as much work as you can. Another example is app-building and website building. With today’s no code technology, you can build most of these things yourself. Here’s a useful guide on everything no-code.

 

Picking the wrong investors

Another thing that most new entrepreneurs get wrong is who they choose as an investor. That’s because, if it isn’t done right, you could be on the end of some seriously bad advice. When you first begin looking for investors, do so by asking around. See if you know anyone who has money to invest. If not, then start researching online. Look at the Angel Investment Network and see if they can find you a potential investor.

Expanding the team too soon

When it comes to expanding your team, you need to be careful. As the old saying goes: “Too many cooks spoil the broth.” You really need to consider carefully who you bring on board as an employee or a contractor. This is because if that person isn’t 100% dedicated and committed to your company, then he or she could end up causing some serious issues.

Legal Branding

7 Awesome Automation Tools to Supercharge Your Content Creation Process

Content creation is a key function in digital marketing that demands both time and effort. The content you put out there speaks volumes about your business and your authority in your field. This is why optimizing the content creation process should be one of your top priorities. The more tools and aides your content creators have at their disposal, the more productive they are likely to be.

According to a survey by HubSpot, 68% of businesses use automation in some way. Another report by MarketingProfs says that 92% of marketing agencies are now investing more time and resources into marketing automation. use of automation tools and software has resulted in increased ROI for many marketers who have automated some of their content marketing activities.

If you are looking for the best automation tools that can give you a competitive advantage, here are 7 awesome tools you should know about.

1. Narrato – Content creation and collaboration platform

Narrato is a content creation and workflow management platform that helps you see through your content creation process from start to finish. It’s a great collaboration platform where your entire content team and stakeholders can come together to build great content.

Narrato Workspace can help you:

Collaborate with your content team – You can add your entire content team to the Workspace on Narrato, including your writers, editors, content managers, clients, partners, and other stakeholders. You can assign your team members to tasks and get them to collaborate on any piece of content. You can also share content with partners and stakeholders using public content links.

Manage a team of writers – Narrato is a perfect platform to manage your team of writers – be it your in-house staff or freelance / part-time writers. Content task assignment is super convenient (you can assign multiple tasks to a writer in one go). You can even track work done and payments due for your contract or freelance writers.

Create quality content – Narrato boasts of a powerful content editor, which allows you to optimize your content for readability and gives great content structuring suggestions. You can even run a plagiarism check on content using the editor. What’s even cooler is the ability to create custom content templates to get structured input from your writers.

Organize your content and projects – Narrato offers you a great platform to organize all your content projects in a single place. It’s structured very much like your local or cloud drive with folders and content items. But offers you several other views of your content to facilitate easy access and planning. For instance – a view of all content items without folders and a content calendar view, which is great for planning and tracking content work.

Track content and project progress – All content tasks run through workflow statuses and you can also track the overall progress of your project using project status bars.

Publish and deliver content seamlessly – Narrato Workspace integrates with WordPress and supports HTML publishing as well.

Create a guidelines and brand assets repository – This is a cool feature which allows you to create a guidelines document with attachments, and you can link it repeatedly to multiple tasks anytime.

Pricing: Free at the moment. May launch paid plans soon.

2. Automizy – Email marketing and automation software

Automizy is an email marketing automation tool that helps you distribute your content and engage with leads at the right time. Email marketing is one of the most important areas of any digital marketing strategy. But handling emails manually can be quite tedious. You have hundreds of prospective leads, each at a different stage in their journey towards conversion.

Email automation allows you to send them targeted, personalized emails at the right moment to increase your chances of conversion. With Automizy, you can build your contact list with the help of sign-up forms you create. The platform has an email automation builder that helps you define the entire process of sending an automated email, based on the actions taken by the prospect.

The drag and drop email editor also lest you create high-performing emails without any additional skill requirements. The AI tool on the platform helps by predicting the performance of your subject lines.

Pricing: Paid plans start at $9 per month for 200 contacts.

3. TubeBuddy – Productivity and SEO tool for YouTube

Nearly 61% of digital marketers say they have achieved better ROI with video marketing than with Google Ads. So you can imagine how important it is that your video content performs well, particularly on platforms like YouTube.

TubeBuddy is a browser extension that helps you get more views and subscribers on YouTube faster. The tool helps you with advanced keyword research, simplifying publishing, optimizing content to rank higher in search results, promoting your videos on social media, and data analysis to identify improvement opportunities.

Pricing: They are offering a free plan with limited features. The paid plans start at $7.20 per month.

4. Typito – Video maker to create videos with text

Another amazing video content platform, with a slightly different use case, is Typito. Typito is a video creation app with an easy drag-and-drop editor. You can customize your videos with your brand colors and fonts. You can also add captions easily that are perfectly synced with the video.

The platform offers more than 20 video formats, over 600,000 free images, and 500+ motion graphic templates.

Pricing: The paid plan starts at $29 per month.

5. Jarvis – AI-based copywriting software

Jarvis is an AI-powered copywriting software that can create high converting copy for ads, emails, websites, blogs, and more. This could be a very useful tool to create a compelling copy during web design and development work, without having to hire a copywriter just yet. It can also be an invaluable tool for your sales, marketing, and customer support teams, saving them a lot of time on content creation.

Jarvis can generate several high-converting headlines with just a little input about the product or service for which you need a copy. You can also set the tone for your copy to go with your brand image. The tool lets you translate your content to more than 25 different languages too.

Pricing: The starter plan is priced at $29 per month.

6. CreatorKit – Video tool for content creators

CreatorKit is a video creation tool for creating social marketing videos. The platform lets you create animated videos, stories, and ads for different social platforms with its easy-to-use video editor. It has thousands of templates to fit various social channels.

You can customize videos to reflect your brand and save your customized templates to use again. You can also add price tags, discounts, and other engaging text to your marketing videos.

Pricing: Pricing information not available

7. Zencastr – Podcast recording tool

According to a research report, the number of podcast listeners in the US alone has grown by 29.5% in the last 3 years. Podcasts are a high-potential marketing tool today, competing with video and written content.

Zencastr is a tool that helps you record studio-quality podcasts from anywhere. It allows you to record a lossless 16-bit 48k WAV audio track with each guest, without any time limits. Since it is local recording, the internet connection speed does not matter and you can get high-quality audio every time.

The tool has built-in VoIP that lets you chat, talk, leave live footnotes, and record at the same time. It also has a Soundboard for live editing of your podcasts and an automatic post-production tool to help you achieve the final product.

Pricing: Free plan with limited features for hobbyists. The professional plan costs $20 per month.

Conclusion

Each of these marketing and automation tools is sure to drive more engagement for your business. Content creating and marketing requires skill and effort. But it also demands the right tools and technology to deliver the best results. Try out these amazing automation tools and watch your content performance soar higher than ever before.

Author bio:

Neelam Goswami is a Content Writer at Godot Media, a leading content writing services agency. Her areas of interest include digital and content marketing. She is also an amateur artist and loves to spend time on creative work.

Legal Branding

How to List Products on Amazon Without a GTIN or UPC?

A Global Trade Identification Number is required for any products sold on Amazon (GTIN). You must apply for a GTIN Exemption if your product does not have one. But don’t worry; it’s not as challenging as it appears. If your product does not have a UPC, EAN, ISBN, or UPC code, you must apply for a GTIN exemption under a specified product category. Let’s have a look at what a GTIN Exemption is. Also, visit olifantdigital.com to get more information or professional Amazon help.

What is GTIN?

A Global Trade Identification Number (GTIN), commonly known as Product ID, is a unique number assigned to each product sold on Amazon, as previously stated. This can be found as a barcode label on a product’s packaging. The GTIN, or Global Trade Item Number, is a unique string of numbers that identifies particular products beneath the barcode but is not the barcode itself.

 

Types of GTINs 

UPC: A Universal Product Code, also known as GTIN-12, is a unique 12-digit numerical product identifier under a barcode that is most commonly used in the United States and Canada. These can be found on almost all tangible things in retailers. As a result, it is the most widely used barcode type on the planet.

EAN: A European Article Number (EAN) is a unique identifier for products sold in the European marketplace. The EAN, commonly known as GTIN-13, is a barcodeThe EAN, also known as GTIN-13, is a 13-digit numerical product identifier that appears under a barcode.

JAN: A Japanese Article Number is similar to an EAN in that it is only used for products sold in Japan’s marketplace.

ISBN: ISBN stands for International Standard Book Number, and it is a unique identifier for books. There are 10 or 13 digits in an International Standard Book Number. The number was chosen by the date of publication.

GTIN-14: It relates to the container codes.

 

UPCs and Barcodes

While UPCs are the most prevalent sort of GTIN used for Amazon.com sales, they are not required for every product sold. However, it is contingent on elements such as the brand and category in which you wish to sell. If you sell a private-label or handmade product, you may be qualified for a GTIN exemption. This exception would mean that the product would not require a UPC for listing on amazon.

All listed products must have a GS1 (Global Standards 1) registered barcode if they do not have a GTIN exemption. GS1 is a non-profit organization that creates and maintains international business communication standards. The only legitimate way to purchase a UPC for use on Amazon is through GS1. When using FBA, your product packaging must have an associated UPC number, an Amazon barcode, or an FNSKU (Fulfillment Network Stock Keeping Unit). This FNSKU is an Amazon-specific code that keeps track of your inventory. You can also check the amazon PPC guide to have complete insight into the significant information.

 

GTIN Exemption

There is already a list of brands that require a GTIN to be listed on Amazon.com. GTIN exemptions are not available for these brands since they utilize a GS1 authorized barcode on their products. If a product does not have a GTIN and fits within one of these brands, it will be “suppressed.” You can apply for a GTIN exemption if you meet the following criteria:

  • You want to sell products for which the brand, maker, or publisher does not issue a GTIN.
  • You are the maker, brand, or publisher of a product that you want to sell but don’t have barcodes for.
  • You wish to sell product parts that don’t have a GTIN, such as automobile parts or product accessories.
  • You want to sell a bundled pack that contains multiple products.

 

Requesting a GTIN Exemption

To be eligible for an exemption, you must meet certain criteria. It’s a lot easier to register a GS1 account and receive barcodes here than it is to claim you need a GTIN exemption. Obtaining GTINs is the simplest solution in the long run. Check to see if your product is listed in Amazon’s massive catalog to discover whether you qualify for a GTIN exemption. Even if the same product is sold by numerous sellers or companies, it’s common for everything to be linked to a single listing. The barcode is what makes this relationship possible. Your products don’t appear in Amazon’s catalog and/or you don’t have barcodes, thus you’re exempt.

If an existing product matches yours, your offer can be added on the detail page of that product without the need for a GTIN. The product should appear in the manage inventory area on the “Seller Dashboard” within a few minutes. If your product doesn’t match, you’ll need to apply for a GTIN exemption before it can be added. You’ll need the following if you’re a brand owner, manufacturer, or publisher: The product’s name and 2-9 photos of the product against a white backdrop, taken from two different angles, including the product’s box.

 

Guidelines

  1. The brand name supplied on the application must match the brand name on the goods and/or packaging exactly.
  2. Images of the item and packaging must be taken in the actual world. When photographing the product, they must show it being held in hand or placed on a table.
  3. The product branding must be affixed to the container or the product itself in a permanent manner.
  4. There should be no certified GS1 barcode anywhere on the goods and/or packaging, as this would eliminate the need for GTIN Exemption.
  5. You can always re-apply if you mistakenly used the wrong brand name or category when applying for the GTIN exemption.
  6. Listing under a new brand or in a new category necessitates the submission of a new application each time. . In a single application, you can request GTIN exemption for up to 10 different brand names/category combinations.

 

Resellers’ Requirements

If you’re reselling products, you’ll need a letter from the brand’s owner written in the local language of the market and contains the following information: Name and contact information of the addresser or writer of the letter

  • Your address, phone number, and email or website address
  • Reasonable reasons why the product requires a GTIN exemption After that, go to Seller Central and click the following link — Request a GTIN exemption.
  • Select “Select” and search for a category that applies to your goods.
  • Then, “verify your eligibility.” If it comes back as “ineligible,” a GTIN will be required.
  • “Check for eligibility” is the next step. If it comes back as “ineligible,” a GTIN will be required. If not, click “Continue.”
  • Amazon may take at least 48 hours to react. You may check the status of this in Amazon Seller Central’s ‘Case Log’ area.