Category: Legal Branding

Legal Branding

How to Maintain the Cash Flow to Run a Business Successfully?

A report released by the International finance corporation (IFC) indicates that up to 35% of Indian businesses receive payments after 90 days of delivering their services/goods. A majority of the revenue remains inaccessible in the form of receivables. Partly down to the logistic and bureaucratic issues, these not only postpone critical business ventures but also affect its expansion.

To maintain positive cash flow, the ratio between the gross working capital and current liabilities must be greater than 1.

Here are a few ways you can maintain the required cash flow that is necessary for a successful business:

Break-even point

The break-even point does not directly impact your cash flow. Nonetheless, experts state it is a way to set up goals that help you better manage your investments.

Knowing your break-even point allows you to strategize your budget accordingly. Top entrepreneurs consider it an optimal way to improve their cash management skills, enabling a better cash flow in the future.

Maintaining a cash reserve besides gross working capital

A cash reserve ensures that a business has necessary funds to rely on during shortfalls. Experts have stated that every company faces specific financial challenges during their lifetime.

Having proper financial support ensures that your business is not affected by any monetary requirements. Also, any gaps in your cash reserves can be easily overcome with the help of a simple business loan. This not only allows your business to grow freely but also ensures you have steady cash flow even during a crisis.

An early collection of receivables

In order to maintain the cash flow, business owners are advised to shorten their average collection period. Here are a few possible ways to collect receivables –

  • Issue a dunning letter which is a reminder sent to the customer/dealer stating their payment is overdue.
  • Divide the total number of overdue cases. Prioritise on the ones with the most amounts and focus your efforts on collecting them first.
  • You can even dispatch someone to approach them directly and ask for payments.
  • You can withhold the next set of services/goods. Nonetheless, experts suggest you inform them beforehand.

In most cases, it is observed that the key to collecting receivables is to be proactive and continuously following-up on your customers.

Partial payments

It is advised that you ask your customers to make partial payments if they are unable to pay you the entire overdue amount at once. Understand that your net working capital never needs the entirety of current assets available for the transaction into cash.

Partial payments are considered as one of the key cash management tips for seasonal business owners. Top entrepreneurs even ask for partial payment as a security deposit in order to maintain the cash flow. They state that it also encourages them to pay in parts since they do not have to pay a considerable amount of money all at once.

Offer discounts

Business owners are known to offer attractive discounts to customers who are willing to pay before the pre-decided term.

Hire an expert

Large-scale businesses appoint one or multiple accountants to look after the cash flow. Hiring a CFO can become a significant liability for individual small scale businesses. Nonetheless, an experienced CFO does not only with managing the cash flow. They can also help you avoid the common cash management pitfalls occurring in businesses.

Extend payables

When working with your suppliers, it is advised that you decide the longest payable date possible. Consider your current financial situation and contingencies together to decide on such a payable date.

If your gross working capital to liabilities ratio is close to or lesser than 1, the cash flow of your business may not be sufficient to manage future contingencies. In such a scenario, you can consider business loans offered by financial institutions.

Opt for additional benefits that can help you avail the loan with more ease. For instance, Bajaj Finserv brings pre-approved offers that make availing loans quick and simple. These offers are available on business loans as well as on personal loans, home loans, etc.

Top business owners focus on their cash flow as they are aware that it is a critical factor in ensuring the success of their organisation. The points mentioned above are some of the most practised methods by experienced entrepreneurs.

Digital BrandingLegal BrandingPersonal Branding

Do These 5 Things If You Want To Win At Marketing

Every business is reliant on marketing – that’s a fact!

However, with thousands of different techniques, methods, and approaches to choose from, it can be overwhelming.

The truth is to keep it simple. Yes, established organizations are going to be implementing advanced marketing strategies and spending big bucks on their campaigns, but they all had to start somewhere.

It began with a set of scalable techniques that welcome growth and cater for a diverse range of marketing needs.

This article is going to arm you with 5 important marketing motives, which you can implement today, that will allow you to win.

1. Free Trial

Offering a free trial is like making low risk, high reward investment.

The only real outcome is to win big by earning a new paying customer, like the ones which choose to leave and go elsewhere, you never actually knew or made any commitments with.

The global average shopping cart abandonment rate is 69.57% – but why?

A lot of the time customers don’t complete their purchase due to commitment. Even if a product has got 100 five-star reviews and pages of information, the majority of first-time customers can’t justify spending money on something they haven’t even tested.

Imagine you have 100,000 people visit your website this month, either purchasing a product or leaving it in their cart. According to the statistics above, only 30,430 of those visitors would have completed their purchase, leaving 69,750 visitors to abandon their carts.

Understandably, there are multiple reasons why visitors abandon their carts, but offering a free trial is going to dramatically reduce it.

Even if a free trial converts 10% of the visitors who abandoned their carts, that’s almost another 7000 new customers and purchases you have received.

You would be crazy not to try it!

2. Become An Expert

Simply reading this article means you are passionate about your trade, looking for new ways to help grow your business and develop as an individual.

Now, to become an expert, you don’t have to be the most intelligent person in the world, but you must know your stuff.

Understand your industry and its components in depth, become a source of knowledge that people can feed off of.  Even sharing your opinion on technical matters shows you are engaged in what you do.

Delivering informative and educational content online is what will set you apart from your competitors, and show your audience you know exactly what you are talking about.

What else can becoming an expert bring?

  • New customers – People are more likely to purchase a product from someone who knows what they are talking about
  • Testimonials – The more expertise you share, the more others are going to support you. This will give you and your business a strong reputation an authoritative position in the market
  • Reduced costs – If you are well known in your industry, your name is going to gain more attention. This attention is going to rub off on your business and therefore lessen the need for marketing

3. Give Back To The Community

Success in the modern world is linked with monetary wealth, which should not define success at all – it’s measured differently by everyone.

Mental wellbeing is a pressing issue which many people around the globe deal with each year. In fact, 1 in 4 people in the UK suffer from mental illness every year, and you should do your bit to help.

Having a physical, face to face relationship with your customers envisages trust and loyalty.

Giving back to the community can:

  • Increase brand visibility – Word of mouth marking that stems from the physical relationships you are going to build and is a really effective way of increasing your brand awareness. 64% of marketing executives indicated that word of mouth is the most effective form of marketing
  • Show your commitment – Communication is vital to a successful business, so what better to do than talk directly to your customers. Stating your commitment to them and showing how much you value them individually will allow them to give you their loyalty in return
  • Gather feedback – Once you have earnt the trust of your customers, they are going to grow alongside you. This will encourage them to leave honest feedback in the best interest of your business.

Although connecting with your community is going to require more effort and attention than running an advertisement campaign from your computer, there is no better way to build genuine relationships with your customers and earn their approval.

4. Play Smarter Than Your Competitors

Playing smarter than your competitors involves a 4 step process, called ADIR:

1. Analyze – Understanding the way your competitors operate in your industry will allow you to differentiate. Focusing on the types of content they produce and how they engage with customers can identify what you are doing wrong, but also open opportunities for your business to excel

2. Design – When you feel like you know everything about your competitors, it’s time to design your plan of attack. Growing in a similar way to your opposition is sustainable, but it is important to introduce a personal touch and show customers how you are unique

3. Implement – It’s time to take action and implement your design. Only begin this process after you have invested a considerable amount of time and you are ready – don’t rush

4. Review – Measuring your performance is key to rise above your competitors. It’s likely that techniques will change and new trends will occur, so stay up to date

Playing smart does not mean spending more money than your competitors, it means optimizing the resources at your disposal and making use of every second available.

Here are some great tools for competitor analysis:

5. Industry Partnerships

Teaming up with another business that offers a product/service that compliments your own is exciting. At the end of the day, the more value that’s provided to your customers, the better.

It will allow you to produce content that both audiences are going to engage with. This collaboration is likely to introduce audience members from both sides together, resulting in new customers for your business.

How do you pick the right partner?

It all comes down to your overall objective. If you’re trying to increase your sales, you probably won’t work with a close competitor. Whereas, if you wanted to increase your brand awareness, then collaborating with a partner like this could work.

Here are some examples of industry partnerships related to marketing :

  • Customer retention  – Offering promotions to each of your customers as an incentive to stay
  • Content marketing – Creating content to gain new audience members and convert them into customers
  • Distribution  – Producing a co-product or bundle package with contributions from each business is an effective way to reach a shared target audience
  • Affiliate – This involves partnering with an advertiser or a publisher, to promote your product/service in a certain location, like newsletters, articles and other online sites. Each purchase is tracked and the promoter receives a commission

There are lots of different ways you can partner with other businesses in your industry, but you should select the one that best suits your objectives.

Conclusion

Digital Marketing is extremely important for the growth of your business and offering unique value that promotes customer engagement in a different way to your competitors will give you a sustainable advantage.

If you had forgotten, here are the points we covered in this article:

  1. Free Trial
  2. Become An Expert
  3. Give Back To The Community
  4. Play Smarter Than Your Competitors
  5. Industry Partnerships

Whatever your objectives, marketing’s solution must always start with value. You must invest time and care into your consumers before they invest their time, trust and money into your business.

About the author

The Good Marketer is a Marketing Agency in London that drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.

Legal BrandingLocal Branding

Boost the Performance of Your Sales Team with the Right Talent

When you think of a sales professional, do you think of a leader or a follower? Ideally, sales professionals are supposed to be leaders – acting with purpose and intent; they lead with intention and set an example for others to follow. They also should be able to communicate clearly, sincerely, passionately, and with excitement so that their audience becomes fully engaged in the conversation and equally excited about opportunities presented.

Are your sales reps leaders, or are they empty suits who just spiel off a stream of buzzwords, sales jargon, and canned pitches? Of course, if that’s all you’re giving them, then that could be part of the problem. Do you encourage creativity, or do you force everyone to play by the book and read off an empty and dead script?

You won’t be able to accelerate sales performance if you’re limiting your sales team, or if you’re not hiring the right talent. A good sales professional needs to be able to adapt and work with the sales script and adjust to changes in the conversation on the fly. They also need to be able to speak with meaning, intention, and understanding. How can they deliver value to their prospects if they are relating to them and talking to them on a human level?

It’s All About Relationships

The sales landscape is changing, and authenticity is becoming more important in an age where people are bombarded with advertisements and sales communications. Customers want to buy from brands that they can trust and have some kind of relationship with. This is why your sales reps must be leaders in the industry, ready to adapt to new trends and create genuine relationships with their prospects so that they can deliver a measurable amount of value at all times.

How can you tell if your sales reps are just empty suits (lack substance)?

  • They use empty words that don’t relate at all to the prospect and their problems
  • They lack sincerity and are too busy worrying about meeting quotas and getting commissions
  • They are overbearing and pushy and don’t listen to the prospect’s challenges or concerns

A sales professional who is just an empty suit will fail to engage with prospects in a way that will encourage them to share their problems. Ideally, you want to get the prospect to open up and communicate in a way that shows they trust the rep and are willing to create a relationship.

From there, a true sales leader will empathize with those concerns and problems and offer solutions. They use their knowledge and tools to offer the prospect an enticing value proposition that will capture their interest and keep them engaged.

A true professional also knows that it takes time and work to build up these relationships. They won’t get frustrated or deterred, and simply let a potential lead drop because they don’t think it’s worth it. Are you confident that your sales team is made up of true sales leaders? If not, then it’s time to rethink you’re hiring strategy or possibly even roll out some valuable training. 

Legal Branding

High Demand Jobs That Require No Degree

Regardless of the reason why you don’t have your degree, it’s good to know that there are high-paying jobs that don’t necessarily require a bachelor’s degree. There are more and more employment opportunities out there that you can apply for with only a certificate or some experience. Furthermore, you can also create opportunities for yourself by starting your own business. Or if you feel stuck at work and want a change in your career. However, you need to properly research certain occupations before you commit to them seeing as how some options are better than others. Listed below are some high demand jobs for you to consider.

Computer support specialist

While there are positions such as computer programmers and computer security analysts that more often than not require a degree, there are also IT-related jobs where a college degree is not obligatory. One of those is a computer support specialist. In case you have expansive computer knowledge and great people skills, this might be the right job for you. Keep in mind, though, that some companies could ask for an associate degree or require you to go through a certification program. Your tasks here will include helping people and companies solve their computer equipment and/or software issues. This job can be done online, over the phone or in-person, depending on where you apply.

Ultrasound technician

If you are looking for a job in the medical field, you can perhaps consider being an ultrasound technician. Also known as a diagnostic medical sonographer, this profession is experiencing fast job growth. Even though there is the option of getting a bachelor’s degree in sonography, this job can also be done with an associate degree or after a one-year certificate program. Places, where you can look for employment, include hospitals, medical centers, doctor’s offices, private practices and laboratories.

Radiologic technician

Similarly to ultrasound technicians, radiologic technicians do not need a bachelor’s degree. They can find work with an associate degree in MRI or radiologic technology as well as with a one- or two-year long certificate program. Another job that is in demand according to the Occupational Outlook Handbook, radiologic technicians work in hospitals, laboratories and outpatient care centers where they take and evaluate X-ray images.

Pharmacy technician

Most pharmacy technicians learn through practical training, which means that a four-year degree is not required in most cases. What is more, certain vocation schools even offer programs in pharmacy technology after which the student can get a certificate. If you choose this path, you will be helping pharmacists in dispensing medications to customers and health professionals. You can find work in drug stores and pharmacies but also in private practices and hospitals.

Truck driver

Perhaps your strengths lie in transport. This is a great option if you love driving and spending time on your own. However, seeing as how trucking jobs are many, you will have to look into your options and see which position might be the best choice. If you already have a license, you can start your own transport business or become an instructor. On the other hand, you can look into driving schools such as Arrow Heavy Vehicle Training and get your HR, HC or MC license that will allow you to gain confidence behind the wheel and the skills you need to move ahead in your career.

Commercial pilot

In case flying is something that interests you, you can also make a career out of it. Perhaps you already have your license but are not aware of all the potential it holds. If you don’t have it yet, you’ll be glad to hear that commercial pilots only require a high school diploma and a flying license. You can turn to independent FAA-certified flight instructors and schools that offer training and become a pilot if you have what it takes. In addition to flying the aircraft for aerial tours and charter flights, you will also have to take care of scheduling flights, handle the maintenance of the plane and load your passengers’ luggage.

Makeup artist

Have you ever tried doing makeup on other people? Do you have a gift? Then, maybe becoming a makeup artist is what you were destined to do. What is great about this profession is that there are many areas where it is necessary. From working in a theater or on a film set through having your own salon all the way to joining a celebrity glam squad, your options abound. However, you will have to prove that you have what it takes. Think about attending a class where you will receive a certificate or see whether you could profit from acquiring a cosmetology license as well. One way to promote yourself and your skills is by posting your work online either on Instagram or YouTube. This can be a great way to get spotted.

If any of these seven jobs caught your eye, make sure you do proper research to see whether they are what you want to do and if there are any openings available in your area.

About the author

Ron Wolf is a hobby designer and a DIY enthusiast, and, above all, a very blessed father of two. Besides that, he has a strong passion for writing. He is a featured blogger at various blogs and magazines in which he shared his research and experience with the vast online community. If he is not working he enjoys being outside with his family. Hiking, bike riding, and BBQing are always a thing for him. In the evening, he likes to watch documentaries or build something with kids in their lego corner. 

Digital BrandingLegal Branding

How to Know the Right Website Builder for Your Business Website

A business website is now an important asset for any company, especially in this increasingly digital world.

If you want to have a home for your business on the Internet, then you definitely need to get a business website up and running. Luckily, there are plenty of options available online that makes it easier for you to know how to build your website.

If you still don’t have a business website, then the first thing you need to consider is which website builder you want to use. A website builder is great for people who don’t want to do a lot of manual coding to launch their website.

If you want a website for your business but don’t have the chops for coding, nor the budget to hire someone, then a website builder is for you.

With that said, there are a lot of options to choose from when looking for a website builder that suits your needs. To help you narrow down your choices, here are five things that you need to know to find the right platform for you:

1. Determine Your Budget

First things first, you need to find a website builder that is within your current budget.

Of course, as your business grows you might find yourself more able to devote money on your site, but if you’re only starting out then you need a website builder that is within your means.

Remember that your website budget isn’t only for your website builder. You also have to consider your domain registration, web host, SSL certificate, and more. Aside from that, you’ll need to spend on the visuals, the copy, and the design on your site as well.

2. Consider Your Needs and Priorities

Another point for consideration when choosing your website builder is your priorities and needs regarding your website.

There are certain negotiables and non-negotiables that you might have when it comes to a website builder. Depending on these priorities and your personal wants, your ideal website builder might be different.

Therefore, you need to ask yourself several questions first about your website building needs and priorities. Here are some of these questions:

  • Do you have any website designing experience?

If the answer to that first question is no, then you might need to invest in a website builder that is easier to figure out than most.

Although most website builders are already quite intuitive for those without web design experience, you can still find platforms that offer a convenient, drag-and-drop way of designing your site.

  • Do you want to have more flexibility when it comes to your website design?

If the answer to that is yes, then you might want a website builder that is known for having tons of different templates for you to choose from.

For example, if you’re using Squarespace, then you’re going to be fine since this website builder has more than a hundred customizable templates available for you to choose from.

That means you can play around with their templates a bit to find the right website design that works best for you.

  • Are you building an ecommerce shop on your website?

If so, then you definitely need to use website builders that either has online store templates or specializes in ecommerce.

It’s going to be a lot easier for you to start an ecommerce business if you work with website builders that know how to accommodate the needs of launching an online store.

3. Consider the Number of Themes

Since a website builder makes it easier for you to design a website from scratch without prior experience, what you should look into is the number of themes and templates that they have available.

If a website builder only has a few templates, then you might risk looking like you have the same website as another business.

For branding purposes, you wouldn’t want that. Plus, you want to be able to have a lot of options to choose from to find the right one for you. So look into the number of themes that your chosen website builder has.

4. See How Easy it is to Use

Although the whole “sell” of a website builder is its ease of use, you still need to double-check so you aren’t stuck using one website builder with zero ideas on how to design anything.

The best way you can find out how easy it is to build a website, especially its customization presets, is by looking at customer reviews. These reviews will have a better snapshot of just how beginner-friendly these website builders are.

5. Investigate Third-Party Integrations

You should also check if your chosen website builder makes it easy for you to integrate third-party applications onto your site.

For some, these integrations might be free but for others, you might have to pay extra to get that feature on your site.

Since you will need these integrations if you want to make your website more functional, you want to ensure that your website builder has a way of accommodating that growth.

Although there are plenty to choose from, creating a set of criteria (like the one listed above) will help you narrow down your choices. Hopefully, you find the website builder that best fits your criteria so that you can get your business website up and running in no time.

Legal Branding

The Key Legal Issues Every Startup Owner Ought to Know

Running and managing a profitable startup takes quite an effort. It requires you to go beyond putting up a business to tackle the challenges that affect the venture. One of the biggest challenges comes from the legal side of the business. Yes, you ought to understand the legal issues affecting your business to protect your startup. Let’s look at the legal issues you should keep an eye on as a startup owner.

Common legal issues affecting Startups

Employee disputes

Your employees form the backbone of the startup. They contribute their knowledge and skills and also spend their time working towards realizing the vision of the company. However, they can turn into a legal liability if your terms of agreement and engagement are not clearly stated from the beginning.

You should consider having an internal code of conduct that will govern the workers. Besides, ensure the terms of engagement are laid bare in the employment contract.

Workplace health and safety issues

You must provide a safe working environment for your workers. You shouldn’t violate their health or safety. Now, you can do this by ensuring that laws governing the health and wellbeing of your workers are in place and well implemented.

In fact, any employee in your startup has a right to compensation in case of a personal injury that happens in the workplace or on duty. According to https://www.jurewitz.com/, a personal injury firm that represents affected employees in San Diego, any type of business is supposed to protect employees at work. This just an indication of how vigilant you have to be in terms of workplace health and safety to avoid losing your employees, cash, and your brand.

Shareholder agreements issues

The shareholder agreement outlines the rights and responsibilities of each shareholder in the business. It details how the startup is going to run and who will be responsible for making important decisions. It also determines the avenue to be followed by any stakeholder who may want to leave. In this regard, you ought to ensure that if issues arise amongst the shareholders, then there are proper procedures for handling disputes.

Intellectual property and trade agreements

Whether your startup is dealing with health products or educational materials, it has a unique corporate identity. From its logo, and slogan, to the colors and patterns, to the names you give your products, etc. These identity markers form part of intellectual property (IP) elements that you ought to protect. You can patent the intellectual property elements to protect your business IP assets from anyone who wishes to reuse them, distribute or claim them as their own.  In other words, you should ensure you have the right IP strategy in your startup to avoid legal battles and losing business.

Terms and conditions of doing business

Carrying out such activities as procuring, hiring, or business contracting requires that you write down the terms of engagement between the startup owners and the other business players. The conditions should be outlined, based on who they apply to and who they govern. You can enlist the assistance of a qualified business attorney in drafting clear work terms and conditions to govern your startup.

Final word

Running a successful startup can be rewarding if you get all facets of business right. Remember, you can be forced to pay for your liabilities in case you get into legal issues. So, ensure you know the laws that affect your business and tighten every loophole that can bring down your startup.

Legal Branding

What to do if an Employer denies your Workers’ Compensation Claim

As per the law, it is expected that the working conditions provided by your employer are safe and healthy. However, accidents do happen, and that is why it is recommended that you consider working where there exists a sound workers’ compensation policy which protects you as an employee. Worker’s compensation is essentially a reimbursement that you are supposed to receive in the event of an injury at work. But what happens if your employer fights against your quest for compensation? Well, we have detailed the steps you should take to handle the situation.

Steps to take if your Workers’ Compensation Claim is denied

Find out why

For starters, there are several reasons why your workers’ compensation can be denied. Some of the common causes are perhaps if the injury was not reported on time, if the claim was not filed on time or if there is no medical treatment evidence presented etc. The claim can also be denied on the grounds of insufficient evidence that the injury was not work-related. That is why it is essential to find out why the claims were dismissed before moving to the next step.

Appeal against the worker’s compensation denial

After finding out why your claim was denied, you can move with speed to appeal the decision. The denial letter should indicate within what period you should appeal. This could range from 15 to 30 days. However, you should meet your employer before initiating the process of appeal. That is because the denial could have been a slight misunderstanding that can be settled at the workplace level.

If you decide to go on with the appeal, you should consider consulting an experienced personal injury attorney to represent you before an administrative law judge. You can click here to find more about how a worker’s compensation attorney can help you in the appeal process. Frankly, you are more likely to get your workers’ comp if you have an experienced personal injury lawyer representing you.

Prepare your defense

Now, if you are to defend your case successfully, you will need to carry along any documentation that supports your claim. These documents should be based on the grounds for your appeal.  So, ensure that you put together any supporting documentation such as a medical examination and time sheet indicating the injury, evidence that it occurred while working and negligence on the employer’s side, etc. That will be important to support and make your case stronger.

Find witnesses

It would be vital if you get fellow workers who can attest to the authenticity of your case. If, for example, the injury occurred at the workplace in the presence of other workers, it would help if they give testimony before the administrative judge to support your case.

Embark on job search

Although compelling your employer to cater to your worker’s compensation through appeal is your right, you might lose your job in the process. This is notwithstanding the fact that no employer should fire an employee for demanding their rights. That said, it is essential to find a job while appealing for compensation. It’s good to have a good backup in such a scenario.

Final word

As a worker, you are entitled to a safe and healthy working environment. You should be protected from any foreseeable accident by the employer. However, if an accident occurs, you should be compensated for the loss or injury. And if the employer denies you the compensation, make sure to follow the steps in your appeal. Moreover, hire an experienced lawyer to help fight for your compensation.

Digital BrandingLegal BrandingPersonal Branding

How Can SEO Online Marketing Bring About a Transformation in Your Business?

With the number of marketing strategies that are available for your business, it is probably one of the most difficult jobs to decipher the ones that are going to be the best fit for the organization. Before you decide to spend a bulk amount on any particular strategy, it is a must that you know about all the strategies that are available for your business, especially important ones, which include search engine optimization. Nobody in the business world can deny that SEO is necessary. However, most of them have a similar question, what SEO online marketing is and what is the working pattern? According to https://www.entrepreneur.com, not having a proper strategy for onsite content is not a good idea when it comes to SEO online marketing.

SEO online marketing

SEO is a popular marketing strategy and it is extremely effective as well. The results of search engine optimization can indeed take a little time to show up but it is going to be worth your wait. Search engine optimization helps in improving the online presence of your business, which helps in making sure that you are having a good ranking in the search engines. 

When your website has a high rank in search engines, it is undoubtedly going to yield a lot more clicks from all the users. Based on the clicks that you are receiving, people are going to look at the website, and when they look at the website, they will come across services and products that are going to interest them. 

Apart from that, when your site has a high rank, you are going to come across important revenue and conversions. Online SEO marketing is known to combine both off the page as well as on-page strategies, which work together to make sure that the job is done.

On-page SEO is the change that can be made physically to the website to make sure that the website has a high rank. This includes:

  • Targeting keywords and implementing them
  • Creation of content
  • Optimizing page speed

Off-page SEO refers to the different strategies, which do not take place on the website for increasing ranking. The examples include:

  • Link building
  • Email marketing
  • Marketing on social media

When you decide to hire professionals of online impact marketing, they are going to use both so that you get the ideal results.

Given below is a list of the reasons why online marketing can help in changing the business for good.

Thousands of people are searching in Google constantly

When you are implementing online SEO within the marketing strategy, you are marketing the business to numerous people, and the figure is almost 67000 people per second. When you are using SEO for marketing services and products, you are making the offerings of your company available to a huge user base, which will provide the chance of making sure that customers are interested in your business. This is going to result in better and higher conversions. Without SEO, there is hardly any chance that the target audience is going to stumble upon your website and purchase products.

People ignore paid advertisements

Few paid advertisements indeed provide an amazing way of advertising the business but according to statistics, 80% of the users do not pay attention to paid advertisements that appear within the search results. This means that you have a much better chance of target consumers clicking on the website if it is getting displayed organically within the search results. Organic ranking means that the website has to be there as a result right below the paid advertisements. You will not have to invest money if you are interested in ranking organically, however, one important requirement that you cannot avoid is a great SEO campaign. 

Companies are constantly implementing SEO

If you are interested in staying many steps ahead of the competitors, search engine optimization is undoubtedly a must. 61% of organizations have stated that the biggest priority that they have is growing the campaigns. This is undoubtedly a high percentage and if you are not opting for SEO campaigns, your business is going to fall behind. It is going to be overshadowed by those companies, which focus on SEO strongly. This is why you need to make sure that you have a great campaign prepared. 

SEO helps in boosting conversions

When compared with traditional marketing, the rate of conversion of search engine optimization is extremely high. With the help of any traditional marketing strategy, you are going to see a 1.7% conversion rate. However, when it comes to search engine optimization, you are going to observe the conversion rate of 14.6%. This is a huge difference and illustrates the reason why SEO is a great marketing strategy. 

Local SEO is effective

If you are running your business locally, SEO has to be added to the marketing strategy without any second thoughts. After the users search for a local business, 88% are going to visit the business and make a decision within the next 24 hours. Therefore, to make this happen, you need to ensure that you are implementing a great SEO strategy. 

Can SEO online marketing be done by the business?

You need to understand that there are several dynamic parts associated when we are discussing SEO. Most of the business owners have one question, which is whether SEO can be handled within the organization itself. It is important to know that a single person can handle the campaign but to make sure that the results are coming; enormous hard work has to be put in. SEO is not at all a strategy that you set and forget about, you have to take constant care and monitor the results. Since the business has different aspects to be taken care of, it is always suggested that a professional does the job. However, if you want to do it on your own, make sure that you are focusing on the changing tactics and strategies of SEO constantly. 

Conclusion

Without ideal SEO strategies, your business will hardly get the limelight that you are interested in getting for it. Make sure that you understand all that has been mentioned above so that you can plan your strategies and implement them accordingly.

Legal Branding

Promote Your Business Effectively With Perfectly Designed Outdoor Vinyl Banners 

You can improve the chances of discoverability of your promotions as well as enhance its impact on the passersby when you use vinyl banners. 

  • Your business will be noticed easily and at the same time bring potential customers towards it. The best part of it is that it will become the highlight of a local event.
  • On the other hand, if you use these vinyl banners in front of your storehouse, it will enhance the exterior of the premises and at the same time will advertise your business to the world.

You can make these banners tailored according to your specifications to make it even more attractive and elegant.

Ideally, these outdoor vinyl banners come in a variety of sizes, big or small, in perfect form and color, making these a real asset for business marketing and brand promotion. This is because these banners are:

  • Gorgeous
  • Tough and 
  • Flexible.

It is the sturdy vinyl material that makes it the best option for outdoor advertising as it will withstand the harsh weather conditions, hell or high water, and be intact.

Designing the banner

When you design the outdoor vinyl banner, there are two most important things to keep in mind. 

  • First, you must keep your brand in mind to make your banner effective and stand out in the crowd. It is the message of your brand that you want to convey to the people. 
  • Secondly, you must consider the right color to use in your design. There is no reason that the brightest of colors will fit your design and your existing brand.

Therefore, when you choose the appropriate color or colors for your banner make sure that you consider the different associations that different colors have. 

For this, you will need to consider the types of emotions the colors evoke and what you want from the viewers. You must make sure that the choice of color is on point because it is the first thing the viewers will notice in your banner. Colors are also subjective to different cultures which is why you will need to study your target audience while choosing the colors. 

Here is a list of colors to make your selection process easier:

  • Red
  • Orange
  • Yellow
  • Green
  • Blue
  • Purple
  • Pink
  • Black
  • White
  • Brown
  • Gray

No matter what type of color combination you choose, make sure that you use them all in moderation so one does not overpower the other and your actual message is lost in it.

The banner sizes

Lastly, you must also determine the size of the banner to incorporate all your design ideas in it. To choose the right size you must tape measure the spot you want to put it up. Also, consider the size of the fonts you want to use for the text so that these are not far-spaced or cramped in it.

Sometimes, specific types of vinyl banners will come in specific sizes but when you want to customize it, you will need a much bigger banner than 10 to 12 feet in width and 3 to 4 feet in height.

Legal BrandingPersonal Branding

8 Effective Strategy to Improve Your Business Growth

So you decided to grow your business. But the question is how?

There are a lot of probable growth strategies that are available, everything from exploring new markets, crafting new products, to making an acquisition. Most organizations make their own unique combination of strategies. 

What’s important here is to select the best approach that is well-tailored for your overall strategic plan. 

That’s because it is easy to lose sight of the big picture, especially if you have placed your focus on non-strategic growth opportunities.

In this post, we will explore eight effective strategies in improving your business growth:

1. Invest in systems

If you’re trying to do everything on your own, then chances are, you’ll be limiting yourself to the prospect of growth.

A business that’s powered by systems is one that could handle multi-layered demands of expansion. That’s why it’s crucial to have a solid CRM, as well as a powerful e-commerce software that helps you focus on the important aspects of business expansion and growth. 

Check your current operations and see what elements are repetitive or monotonous. Also, make it your objective to outsource and automate as much as you can. That way you can focus on the growth of your business.

2. Improve your homepage

Apart from improving your SEO efforts, and making purchases and sign-ups easy, make sure that you have a perfect homepage as well. 

A majority of visitors who land on your site aren’t ready to buy anything. It’s also likely that they’ll land on your homepage. If it looks cluttered and difficult to navigate, then they’ll move on to your competitors. 

If your web copy is terrible and it doesn’t show your product’s value, then they won’t be won over. If this something that you can’t do alone, you can tap other agencies’ help by typing something like “outsource website design Philippines” on Google for example.

Sometimes, making a simple change, such as making improvements on your homepage, can boost your revenue tremendously. 

3. Focus on analytics

Large companies and tech giants like Facebook and Amazon have realized the value of using data. You should, too. 

As a business owner who owns a website and social media pages, you can use freemium tools to gather insights from your customers. 

For instance, using Google Analytics helps you gather insights on page visits, average time on site, bounce rate, how an audience arrives on your website, and so on. That way, you’ll know where to focus your marketing efforts

Another analytics tool that you can use is Unbounce, especially if you wanted to know how you can optimize your landing pages and boost your conversions.

4. Research the competition

If you’re figuring out what you can offer your target customers, then you have to research your competition.

You can use tools like AdBeat and Similar Web, to be able to gain x-ray lenses to your ad copy, all your landing pages, and other stages in the funnel.

It also lets you uncover the online strategy of advertisers. Search for ads that are running for the longest time, and try to emulate those. That’s one of the best ways to scale your business.

If it’s working for your competitors, then chances are, it will work for you as well. 

5. Always have a backup plan

As your business grows over time and processes become more and more complex, making quick adjustments can be rather difficult. 

Having a backup plan in place in case there are emergencies and unforeseeable circumstances could help you better deal with inevitable bumps along the road.

6. Build an email list

One of the effective ways in growing your business is by building an email list. It means that you need to have a lead magnet. And if you have a lead magnet, it means you need to create a sales funnel.

See companies like GetResponse, Aweber, ConstantContact, Drip, and  ConvertKit to build and manage your list.

7. Form strategic partnerships

Forming strategic partnerships with the right companies can certainly make a difference. It allows you to reach a large customer base quickly and easily.

But identifying the key companies to partner with is often easier said than done.

Here’s a piece of advice: Look for companies that complement your own. Get in touch with them and propose to them opportunities on how you can work together.

8. Host a webinar

Webinars are an effective way to promote a product or a service. It can also help a business scale quickly.

Webinars also have an automated selling tool for taking any service or product in the market and reaching a large audience fast. 

Overall, they’re a fantastic medium for captivating your audience to make a purchase. 

Final Thoughts 

Scaling your business is hard and needs considerable time and effort. You’ll be wearing many hats, and you’ll be interacting with customers regularly. Eventually, all of these would take a toll on you. 

Fortunately, there are ways to grow your business.

There are hundreds of resources about business growth strategies available online. Picking the right ones and applying them to your business will take your business to the next level, as you grow over time.