Category: Digital Branding

Branding
Digital Branding

Social Media Marketing Tips For Startup or Small Business

Starting a business is difficult, and it can be even harder if you’re on your own. There are so many things to keep track of, which is where some good social media marketing tips come in handy. You might be wondering what social media has to do with your business’s success rate. The answer is everything! If you have an effective social media plan in place, you can increase your brand awareness and make a lot more sales. Here are some great social media marketing tips for startup businesses or small businesses.

Make your business goals

The first step to social media success is knowing what your goals are. Are you trying to make more sales? Get more people to like and follow your page? Or do you want to increase your brand awareness? Whatever it is, be sure that those goals are clear before you begin. If you don’t set goals for yourself, you won’t know whether or not your social media campaign is working. It’s better to first figure out what you need from your social media campaigns and then start working on it.  

Plan out your week 

Once you’ve made your goals, go ahead and plan out what you’re going to do to reach them. If one of your top goals is getting more page likes, then spend half of a day each week trying to get that done. You could post an ad about the benefits of following your page on multiple platforms or advertise a contest where people have to like your page before entering. There are many ways for achieving this goal, so try brainstorming some ideas before getting started. Prepare a dedicated calendar for your social media and focus on creating quality content throughout the schedule. It will help you stand out from the others.  

  

Create engaging content 

Facebook marketing

One of the most important aspects of social media marketing services are creating engaging content that people want to share with their friends. If you’re looking for some inspiration, try taking a look at what your competitors are posting and see what they’re doing right. Also, keep track of what kind of content people responded to in the past and you might find that they enjoy videos more than images or that they enjoy humorous writing over serious topics. Doing this little research will help you gain more traction for your social media handles.  

Create ads for social media 

If creating engaging content is difficult for you, then one option would be to create ads instead. Ads require less thought but can still get your point across and help boost your page likes or social media following. You could also hire someone on Fiverr to create the ad for you! However, if you want to save some money, there’s always Google Adsense which allows you to host 

Logo

Analyze who your customers really are 

The next step in your business’s social media marketing plan should be figuring out who your ideal customer is. What age group do they fall into? Where do they live? How much money can they realistically spend on whatever it is you sell? This will help determine how often and where you post content so that the right kind of people see it.

Master the basics of social media 

Inforgrapjhic

Finally, don’t forget to master some of the basics of social media. You should be used to Twitter by now, as that’s probably where most people go to buy and sell things these days. Facebook is another great platform for selling your products, but make sure you know how sponsored posts work before going crazy with ads. Once you’ve mastered those sites it might also be a good idea to try Quora or Reddit as well since there are a large number of potential customers on those websites too. 

Do competitor research 

Once you’ve got some good content that you know is engaging, take a look at what your competitors are doing. You can do this by simply searching for their company on any of the social media platforms. If they’re not already following you back, consider sending them a message asking if it’s okay to check out their page and see what they’re up to. This is a great way to gain inspiration about future posts or learn about new ways to target potential customers. It will help you understand the latest market trends to gain more attention from the audience.  

Wrapping up 

By keeping these tips in mind and using them for inspiration, you can increase your sales through social media marketing even if you’re just starting out. It doesn’t have to be difficult! Use this information wisely and you’ll see an increase in the amount of traction to your business. Starting early with social media is an advantage for small businesses and you can gain a competitive advantage out of it.  

Social Media Impacts Your Company's Brand
Digital Branding

7 Secrets to Run a Successful Video Marketing Campaign

2021 is here to end, and it’s clear that video marketing is going to stay for many more years to come. Videos are not only easy to create but also capture audience attention more effectively than plain text. Moreover, it is also seen that videos are shared more than any other content type. This is the reason why every marketer is putting explainer animated video into the picture. 

So, if you haven’t created any video yet for your business, then it’s time to get going. Also, if you are already using it but didn’t get the expected result, you need to kick it up. Are you also thinking the same? If so, then in this blog, you will see some cutting-edge techniques that will help you to give a boost to your video marketing campaign. 

Tips for creating a successful video marketing campaign

Let’s begin… 

1. Keep it short and crisp 

Today only those videos are successful if they are both short and sweet. If your video is as long as a long 30 minutes episode, then there are 90% chances that you won’t be able to get the expected result. Nowadays, no one has much time to spend on useless tasks. That’s why, if you don’t offer them content as per their expectations, then you won’t be able to engage viewers right away. 

Generally, successful video content is about to be completed within 1-2 minutes. So, if you are planning to create a video, make sure you consider its length. Also, if you already have long videos on your bucket list, then try to make them shorter and optimized so that they can be promoted on different social platforms. 

Add high traffic and relevant keywords in the title

Say if you are from a marketing background or creating videos, then you might be familiar with the term SEO. Focusing on SEO while creating a video is another approach to getting excellent results. To get your videos ranked higher on the first page of search engines, you need to ensure that the keywords for which you want are added in the title. 

Just as a blog post, your video title is also essential for ranking on Google. So, whenever you create a title for your video, make sure you keep it under 66 characters, which includes your target keyword. Also, you need to check that the title is engaging and drive qualified leads. 

Try to use category tags

Another tip that will help you to make your video campaign successful is the appropriate category tag. Many people think that category tags do not affect the searches, but they do. Whenever you choose your video tags, they should be the same as the keywords you target for your video. 

Basically, there are two tags that you need to focus on, that is first tag and secondary tags. Try to keep your first tag as precise as possible. Also, the secondary tags are gradually broader than the other. 

Using accurate keywords and phrases is a great way to increase the chances of searches. So, make sure the tags that you use for videos are directly related to the title and context.

Follow a proper posting schedule

Many organizations did not see good results because they were unable to connect with the audience regularly. Are you also making this mistake? If yes, then you need to ensure that each video that you create is posted in the right way. 

By sharing regular content, people will get more attracted and linked with your brand. Thus, to ensure that each post has its own presence, you need to create a posting schedule as it will inspire the audience to come back and see more video content. This approach will be highly valuable if you are planning to launch your product or something exciting. 

So, what are you waiting for? Start establishing your business by sharing constant, engaging, and informative video content. 

Add customer-generated content 

Have you ever noticed what that extra thing that is making the videos successful is? From my experience, I realized that customer-generated content is one factor that is common in all high-performing videos. By adding customers to the videos, you can easily engage them towards your site and inspire them to make purchases. 

This tactic is highly effective because people love seeing themself in the content, and the probability of sharing the video also increases. The higher the number of shares, the more people will view the content, which will ultimately lead you towards your goal. 

Include an appealing call to action

For making your video campaign successful, you need to ensure that each video you create includes a responsive, simple, and engaging call to action. Adding this step to your checklist will inspire people to visit your site or download some resources or even view your social feed. 

Say, if you don’t want to add a particular content or an image, you can also instruct the viewers to take the desired action just by speaking. 

Customers enjoy videos if they find something informative. Thus, start adding excellent calls to action and see a good spark in the conversion rate. 

Evaluate video performance

Last but not least tip is evaluating the success of videos. Many of us keep on creating content but forget to analyze whether the audience actually likes the generated content or not. This is the reason why many brands are unable to see their video marketing unsuccessful. So, if you don’t want to be one of them, I would recommend you analyze the performance of videos.

To understand the performance, you can use Google Analytics to understand how your videos are performing. Say if any video content is not effective, then you can make the changes accordingly. Always remember, the more the analysis, the better the performance. 

Conclusion

Videos are an effective marketing strategy and have the power to thrill conversions. Indeed every video is not powerful, but hopefully, the above tips will allow you to make it highly productive. 

So, are you ready to make your marketing life much easier with awesome animated videos? Go ahead.

About the Author: Anna Wattson is a blogger and a digital marketing expert working with different brands and companies such as the Christian Internet Marketing Company, a Scented Candles brand, Church Marketing Agency, and many other companies. She’s devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow her on Twitter at @annawattson24.

Digital Branding

8 Expert Tips to Produce an Account Based Marketing Content Strategy

If you run marketing campaigns for a B2B company, chances are you have heard of Account Based Marketing.

Also called ABM, it is a marketing strategy meant to reach potential prospects within a target company. Instead of reaching out to an individual, ABM allows you to connect to a group of stakeholders.

This also explains why ABM requires close coordination between marketing and sales to succeed. Add to that content marketing, and you can produce excellent results.

But to make that happen, you need to produce precise content. This can be based on industry, roles and functions of your target decision-makers, or the size of an organization.

That said, here are eight tips that you can use to develop an Account Based Marketing content strategy:

Know Your Target’s “Who” and “What”

Sure, Account Based Marketing means that you are reaching out to a target account. However, every account is made up of a group of decision-maskers.

Before you build a content marketing campaign for a prospect, you need to know who you should target. You also need to identify their roles in an organization.

That’s because a piece of information that matters for a Chief Finance Officer may not matter for a Chief Executive Officer.

However, you should not rely on LinkedIn alone when scouring the Internet to target accounts. You should also look into a company’s annual reports, earning calls, social media accounts, and blog. Doing so can give you an insight into the key issues that a prospect is facing and how your products and services can help solve those.

Use an Account-specific Subdomain

This one is pretty basic but often overlooked.

Whenever you are driving a lead to your website, it would help to use a specific subdomain. Doing so adds a personalized touch. It also makes your prospect feel that you went the extra mile to create an online experience that is unique to them.

As such, it will be inherent for them to engage and interact. That’s called the “power of reciprocity.”

Build a Content-rich Microsite

In relation to the previous point, your account-specific subdomain must have the right pieces of content. This is where having a microsite can come in handy.

Think of your microsite as a content hub. This is where you will organize and present relevant content, third-party data, and resources that will be meaningful to your prospect.

That said, we recommend that you use an ABM platform that can help you build and measure your microsite’s ROI. This includes the number of site visitors, the most accessed content, and how they interact with your data.

Incorporate the Company Name

There is a reason personalization is integral in content marketing. One of which is that it compels your prospect to act.

But do not take our word for it. Let the numbers speak for themselves:

  • 74% of consumers are frustrated when web content is not personalized.
  • 80% of consumers are more likely to purchase from a brand that provides a personalized experience.
  • Consumers view personalized content as essential.
  • 85% of consumers are influenced to buy because of personalized homepage promotions.
  • Personalized calls to action convert two times better than a standard CTA.

A straightforward way to personalize your B2B offer is to incorporate your prospect’s company name. Instead of saying “Learn How to Improve Company Efficiency,” you can say “Improve Efficiency at Oracle.”

Provide the Right Tools to Your Sales Team

As mentioned earlier, Account Based Marketing requires coordination between marketing and sales. As such, you must be providing your sales team with the right tools.

That’s because they will be the ones who will make the connection with your prospects.

Arm your sales team with guided conversations, including value-driven offers like a product demo. That way, they can get the prospects to respond to them and move them further down the sales funnel.

From there, your sales team can gather critical data about your target account. For instance, they can ask whether a prospect uses a competitor’s products and services and what additional features they would like to have.

Pitch a Web-based Presentation

A personalized, content-rich microsite is fantastic, but they are not meant to drive sales. Sure, they allow a prospect to navigate through your content and learn about what you can do for their business. However, it does not demonstrate how your products and services work.

This is where a web-based presentation comes in.

It is like a “virtual salesperson” that pitches your products and services in a linear, storytelling way. Doing so enables you to control your marketing message and pacing. For instance, you can include how your products and services work and how your prospect can make the most out of it.

Offer a Useful Client Experience

Here’s the thing: Prospect-to-salesperson connections do not always happen. That’s because there are target accounts that would like to gather more information before you can urge them to talk to you.

As such, it would be helpful if you could provide your ideal clients with the right tools and content that can support their exploration. This includes interactive white papers, assessments, and quizzes. Doing so can also enable you to accelerate a target account’s consideration phase.

Track and Measure Your Content

Just like with any content marketing campaign, you should always track and measure your efforts.

For instance, you can measure the engagement levels of each persona. That way, you would know which content fosters prospect-to-salesperson connection and generates sales.

On the other hand, you can tweak or eliminate content that does not produce results.

Still, keep in mind that your analytics will only work if you have well-defined goals and KPIs. So ensure that you have them in place before you run an ABM content strategy.

ABM and Content can Work Hand-in-Hand

The content tips listed above are some of the things you can do when building a content marketing strategy for your ABM effort. Regardless, the key here is to produce highly-targeted content.

Build a microsite or a web-based product demonstration that will be relevant to your target account. That way, your prospects will be compelled to interact with you. It will also enable you to guide them further down the sales funnel.

As a result, you can generate excellent ROI.

Digital Branding

The Future of Workforce Management and Recruiting

A few years ago, the job market was tipped in the favor of the employer, so businesses would be the ones with the final say as to who got each position. The situation has changed over time and today, most industries are considered the employee’s playground. Yes, more businesses exist today, providing healthy competition to one another, but also offering a plethora of jobs to prospective candidates. 

However, those same candidates are no longer limited by location to work for a specific industry. With remote work on the rise, companies can have their pick at workers from all over the world, but employees, too, can choose their bosses based on the job’s perks and benefits. Freelancers have also shifted the balance of power in favor of the worker, as they also have the freedom to work with multiple companies instead of a single employer.

All of these changes are reshaping the process of workforce management as well as recruiting. Your business can improve its standing in the eyes of potential workers by keeping an eye on these relevant trends and implementing the most important changes in how you manage your workers to retain the finest talent available.

Employer branding is now a necessity 

Businesses normally use their digital presence to sell to customers or build partnerships in their professional realm. However, as modern-day workers also do their research online when they’re applying for a position, it’s up to you to step up your branding game and build a notable identity as an employer.

When you communicate your brand values properly, from that employer perspective, you can rest assured that potential workers will be more likely to engage with your business and get in touch for a position. This simplifies the scouting and recruiting processes to a great extent, and enables you to build employee relationships well before someone becomes an employee at all. 

Social media recruiting on the rise

Building a brand on social media is now important from another perspective: looking for candidates and doing your best to impress them enough to take an interview. Most fine candidates are already swamped with offers, so you need to make yours stand out, by working hard on building a powerful presence and ongoing interactions with candidates on social media.

Use your employer brand to communicate your core values on these networks and to present what it looks like to work within your organization. Employee-generated content such as stories, articles, and videos can all help your business earn candidate interest. 

A global workforce requires global solutions

Now that remote work and flexible work models are taking over the world, brands are rapidly trying to simplify and streamline all their recruiting, hiring, and employee management procedures. For companies wanting to hire full-time staff remotely without having to set up a local presence, using global employer of record services helps them achieve all their goals.

That way, they can have a legal local representative that takes care of all the compliance and regulations regarding hiring and employee management. It’s cost-effective and it empowers businesses to hire employees no matter where they are. 

Diversity and inclusivity in the spotlight

A competitive salary is no longer the deal-maker or deal-breaker for most workers. Most modern employees want an inclusive, diverse workplace where they know they are surrounded by people of different skill sets, abilities, and backgrounds. It says so much about modern businesses that are willing to change their set-in-stone models to embrace this kind of cultural shift.

In response, brands are adapting their job descriptions, contracts, and recruiting models to make themselves more widely available to differently-abled workers and people from all cultures and with various backgrounds. It’s not just about policies – it’s also about how companies are implementing new collaboration tools and models to actually make such relationships possible. 

Contingent and freelance work 

With the tech revolution still going strong and new tools coming out regularly, it’s no wonder that workers are no longer limited to one definition of collaborating. The pandemic alone has sped up this process even further, getting more companies to embrace flexible models of collaboration with the global workforce in mind.

Now, employers are more open-minded to work with curated freelancers, contingent workforce for seasonal projects, and remote collaboration in general. In turn, flexible workers are more eager to work with such companies, and even more so, to work on multiple projects instead of settling for a single employer. 

Ongoing training and education 

Remote or not, workers need regular training and education to stay motivated and to be equipped to handle their own industry changes and fluctuations. So many innovative solutions, new software systems, all the way to novel collaboration methodologies push professionals to keep adapting. If you, as their employer, help them adapt through regular training, you’ll be on the right track to retain them for the long haul.

Training is also becoming a key factor to attract already highly qualified experts, since they are the ones always eager to learn, and they always look for a workplace that will nurture such a mindset. 

AI-driven analytics 

Digitalization isn’t limited to team collaboration, even though that’s the most prominent shift companies are taking notice of. Next to project management tools and smart software tools, companies are now improving their recruiting processes and employee management with the help of AI analytics

Employers now have the capabilities to recognize emerging trends in employee requirements and workload management. Spotting an uptake in projects or workload growth allows companies to prepare properly, to avoid employee burnout and dissatisfaction, while at the same time meeting their project requirements. 

Workers are adapting to the new possibilities of collaboration and embracing the freedom to work with brands from all over the world more than ever. That kind of flexibility has pushed companies to adapt, digitalize their processes, and work harder on establishing their inclusivity policies.

For your business to hire the most qualified talent, you need to offer a competitive workplace worthy of that talent. Keep an eye on these trends to stay in the know and to learn what you can do better to anticipate your own employees’ needs. 

4 On-Page Techniques forEffective Search EngineBranding
Digital Branding

Don’t Start Your Startup Without These Three Things

Getting your startup off the ground is one of the most exciting times in the life of an entrepreneur. All the dreaming and planning and false starts and failures have finally led to the moment when the proverbial open sign lights up for the first time. You have finally arrived. Or at least, you have arrived at the starting line. The hard parts are still in front of you. But you don’t need to worry about any of that when you first get started. You want to have a smooth opening day and enjoy this moment where all your hard work has brought you. Go ahead. You deserve it. 

But before you pop the cork on that bottle of Champaign, make sure you are setting yourself up for success so that you can avoid the mistakes of other startups. Thanks to your business plan, you have clear goals. But you also have to have the fortitude to stick to the plan even when things are taking a long time to develop. You can’t be tossed about by the winds of fate. Your business maturity has to be your anchor in the storm. Don’t start a business without it. Here are a few more things you will need on opening day:

Insurance

Part of your business maturity is the realization that bad things happen at the least opportune times. That is because there are no opportune times for bad things to happen. You just have to be ready for whatever life throws at you. One of the best ways to be ready is to have excellent disability insurance. If you don’t have that insurance on day one, you are putting your new business in jeopardy.

Mishaps don’t wait until you have proper coverage. Opening day is a prime time for mishaps because you don’t quite have everything nailed down. It is more of a shake-down cruise to find where the weak spots are. Once found, you can begin the process of shoring them up. What happens if you find yourself disabled and unable to work at full capacity? What will that do for your income? What if you have to hire someone on an emergency basis to fill in for you? There is no reason for you to panic over every hypothetical situation. But you should be prepared for a few of them. The best, easiest, and most affordable way to be prepared is to have disability insurance before you allow a single customer to walk through the doors.

Backup Funding

One of the biggest mistakes you can make is to spend every penny of your initial round of funding when you first open. This is a little like not having insurance. If you do not have backup funding for cash flow, you are one unexpected event from being out of business before you can properly start. 

If something catastrophic happens to your office, you are going to have to get the necessary repairs done as quickly as possible. It does not matter that you have insurance that will cover it. You are going to have to wait a while before getting a settlement of your claim. In the meantime, you need money to deal with the problem. Your business will not be instantly profitable. You need cash flow upfront. If it takes longer to reach profitability than you planned, you are going to need a second round of financing. You need to have that source of backup funding on speed dial before you spend a penny of the initial funding round.

The Right Technology

After you open your business is the wrong time to discover that you needed a gigabit connection instead of the cheapest consumer line you could get. You are going to need to start making transactions on day one. You can dig a pretty deep hole if you have to stop doing business and retool your tech. Some changes can’t be made overnight. It takes a while. So get your networking figured out before you bring your startup online.

Not every startup is destined for success. But yours can be if you do the following in advance: Get properly insured, procure backup funding, and settle your technology needs before you open for business. 

Cloud Solutions
Digital Branding

How Managed Cloud Solutions Fuel Business Growth

Even without the current pandemic, the business world would be competitive enough, but the recent global problem has put additional strain on every company around the world. New ways of working and growing had to be discovered and businesses needed to adapt to the new situation as quickly and efficiently as possible.

Naturally, solutions that are both easy to implement and cost-effective were in the spotlight and all eyes turned to technology to provide ways in which companies could continue to work and hopefully prosper. Some examples of such solutions that have witnessed a great increase in use are definitely cloud computing, managed cloud services and open-source platforms. Actually, these are now technology megatrends that drive business growth. We’re going to focus on managed cloud solutions and open source in this text and try to help you understand how you can use them to allow your business to thrive.

Source of growth

All successful businesses utilize managed cloud services and open-source solutions, mainly because the concept allows them to create more agile and flexible environments, achieve more streamlined workflows without spending a lot and, consequently, yield more profit. Namely, open-source technologies feature high transparency levels and are open to inspection, thus enabling you to use and process your own data without being restricted to the capabilities of just one vendor or product. All businesses that want to improve their TTM (time to market), increase revenue and stay future-proof simply have to use such solutions.

Benefits

To begin with, there is transparency. The end-user gets full visibility into the code base and insight into all discussions about how the open-source community creates features and solves bugs. Next, there are global communities that unite around improving open-source solutions and achieve much better results than internal teams. In terms of reliability, we can conclude that the levels of overall reliability are higher, since there is more brainpower tackling open-source code development. Finally, when it comes to money, you need to know that open-source solutions don’t require licensing fees, which means the total cost of deploying a solution will be much lower.

Managed cloud open source

Using an open-source solution does come with some challenges, which is why using managed open-source resolves is the most efficient way to deal with those issues. What most managed open-source providers do is handle the implementations, maintenance and security processes, which means in-house developers can focus on more revenue-driving activities. This in turn allows companies to move forward and grow faster. Recent studies show that the key driver for the increases in both open-source adoption and cloud enablement is the same concept – boosted business agility and increased ability to innovate faster. Logically, the most successful companies are those that manage to combine managed cloud services with efficient use of open-source. 

The model of future growth

We can see that an increasing number of businesses are moving the majority of their computer architecture into the cloud, as they have become more comfortable with hosting their infrastructure and processes in the public cloud. Cloud platforms such as Amazon Web Services (AWB) are dominating the market, which means experts in providing efficient AWS professional services are those who can really help your business grow at a faster rate than ever and you can join many renowned companies already using their services and relying on their expertise.

How does it work?

Typically, open-source companies offer hosting and managing their entire stacks in the cloud, while charging subscription fees to end-users, so they can use their services and access various functionality tiers. The open-source company normally offers the most basic service tiers that include the free open core only, while upsell options are offered for paid tiers with progressively higher functionality levels and additional features. Users can spin up and manage their own environment and mitigate the need for experienced employees who can run and maintain a complex structure.

On the other hand, there are certain challenges when it comes to using a cloud services model, one of which is that an open-source company can choose to contribute its code to a foundation that supports open-source projects, which can help the company in question reach wider distribution. However, this can also cause them to lose a certain amount of control over the way users go from open-source usage to commercial feature consumption.

Conclusion

There is no doubt that cloud-based technological advancements will continue to dominate in the years to come and we can expect that that level of usability will also continue to grow. Otherwise, the adoption would be slow and much more likely to wane instead of increase. This can happen if the platforms used are hard to utilize, manage and monitor. Consequently, we can say that those platforms that are most popular and widely used will continue to develop, since that is the logical result of having an increased number of users (and developers). It seems that managed cloud solutions are the way to go, since they can offer solutions to current challenges and allow businesses to enjoy all the whole range of features offered by an open-source product.

Digital Branding

Smart ways for start-ups to get rid of mistakes

One needs to identify what hinders him and his organization from succeeding and think of smart ways that can avoid such mistakes. In this post, we will study a few of the smart ways that can help startups from making mistakes. 

The mistakes in business are inevitable but a few of the mistakes can lead to a downfall for the company. Sometimes it only takes one wrong move to destroy the hard work of years. Due to pandemics, many companies have filed for bankruptcy and hence it has become crucial to stay prepared. One cannot afford mistakes in the business. This time we will look into the smart ways that can avoid the mistakes. 

The smart ways here stands for measurable, specific, relevant, and achievable and time-based ways that can be accepted by any organization. It is the outline to achieve the business goals and ways to reach them. Learning from the mistakes is one of the best terms and generating smart ways to avoid such mistakes is the best idea. 

Stick to the plan 

A lot of business people or startups tend to skip the major work of creating a plan for the business as they feel that they can go with the flow. The business plan indeed needs to have the flexibility to be changed with the growth and direction of the business unit but still, it is important to have a major plan ready from the beginning. The business plan includes the business goals and ways to achieve them. It works as the blueprint of the business for the employees and partners. 

Even though the plan is flexible and keeps on changing with the circumstances and activities of a business, it is suggested to stick to the major aim and working plan to get successful. If the original plan keeps on changing again and again it becomes difficult for the employees and partners to understand it well. Lack of understanding plan can result in irrelevant work. 

Setting better goals 

While running a small startup or a basic structure, one needs to articulate the goals. One of the common mistakes made by entrepreneurs is not setting clear, specific and feasible goals. One can never settle with an idea of “making a profit” as a goal for the business unit. One needs to focus on the required activities and decide the goals accordingly to get successful. Failing to set goals and going without them can result in the downfall of the whole unit. 

Asking for support 

It becomes easy to reach the top and achieve the desired goals when you have people to support you. Many startup owners tend to believe that they are enough to succeed in the business, but it is not so. Every owner requires employees and a team effort to achieve success. Running a business unit is a complicated process and can result in getting overwhelmed. Hence, one must never hesitate to ask for support, assistance and mentorship. It is suggested to surround yourself with experts to learn business strategies. 

Use of the latest technology 

With the development in technology, the way of working in businesses have drastically changed. To adapt to the changes, you need to reach customers online. Traditional businesses fail as they cannot adapt to the digital era. 

One needs to stay updated with the time and technology and take the advantage of the new tools out in the market. One must opt for creating a new website, modernizing the daily operations, building an online presence and much more as the benefits of technology. 

Staying updated with market 

Regardless of the products, it is more important for the businesses to have people knowing them and their products. To stay competitive in the industry, one need to edge over the other existing brands. The digital marketing help to broadcast the business assets to lure customers. Contrary to the belief, marketing is not at all expensive. One can simply use social media and its likes to promote the business. It is only about being creative and putting efforts to make people talk about your business and its products.

Conclusion 

There are a lot of factors that contribute to the success or failure of the business unit. The failure is majorly a result of combined wrong decisions and lack of planning. Whereas success can be a result of appropriate planning and measures to achieve the decided plan. 

To prevent the business from getting failed, one must control how to react to the internal and external problems faced in future. Many startups fail as they are now aware of how to respond to such a crisis. We shared a few of the smart ways especially for the startups to get rid of the mistakes that lead them towards failure. 

Author’s Bio

Jui Bhatia is a Software Analyst at Techimply, India. With the experience in technology-driven field, she has mastered her knowledge on How(s) and What(s) to be done for a business. Also, she’s keen to share her knowledge on a few technology-related topics with readers that can assist any kind of business.

Digital Branding

A Brief In-sight into Cyber Security Trends

Cyber-crime stories are making at the top of news headlines across various industries. Whether it is a start-up or an enterprise, all businesses at vulnerable to cyber-attacks at any point. These breaches are increasing at a fast-pace. From 2005-2021, there have been many data breaches that have affected millions of users. Cyber-attacks are the fastest growing crimes and they end up increasing costs for businesses. The only threat is that cyber-criminals are smarter and more sophisticated than before. A cyber-security testing company can help in overcoming vulnerabilities along with providing protection.  

  

Businesses dedicate their investments for cyber-security  

  

Cyber-criminals carry out attacks much more fiercely than ever before. According to different researchers, these numbers ought to increase with time. Even though companies are investing huge amounts in cyber-security compliance, there is no perfect strategy for businesses. Even huge businesses that have made huge investments in cyber-security are still vulnerable to cyber breaches. Similarly, the failure of businesses in dealing with cyber-security faces huge losses due to major breaches in their systems.  

  

Companies keep cyber-security issues on top of their agenda 

  

When businesses hire a cyber-security testing company, they expect protection from any cyber-attacks. Imagine if the top businesses are investing so much to improve their security, how it would be impacting the small businesses and startups. According to Wipro, an IT firm, 65% of organizations globally now track and report security regulatory compliance to ensure the data protection practices meet all the cyber-security guidelines. Additionally, 49% of C-level executives who participated in Deloitte’s Future of cyber survey 2019 bring up their cybersecurity issues on their agenda once a quarter. Whereas, 70% of CIOs report that these issues are discussed in their agenda on a quarterly basis.  

  

Companies should avoid breaches to remain protected 

  

All security researchers are vigilant to avoid such breaches. Companies that ensure they are prepared for an attack always stay ahead of time. It becomes important for companies to employ external experts to test both external and internal firewalls and assist internal compliance too. Businesses should also provide a set of key performance indicators (KPIs) and key risk indicators that enable them to quickly asses the security within their organization. The board plays a vital role in recording and defining a company’s cyber defenses. Companies are also coming up with what the level of involvement is for the board with respect to cybersecurity.  

  

The technological changes with present opportunities and pose threats for organizations. Since 5G mobile technology is growing, it will transform internet communication and also allow billions of devices to come online. 5G is more likely to be a hit for consumers and businesses. With cybersecurity being the main concern, organizations will have to restructure their strategies according to the present situation. Moreover, software testing companies can contribute to improving security checks and protect sensitive information. It can also help in reducing the number of cyber-attacks in the future.

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Digital Branding

How To Avoid Cliches When Branding Your Business

It’s effortless and stress-free to do what the masses and others in your industry have done regarding branding.

Going down the ‘blend in with the crowd’ route means your potential customers will clearly understand the purpose of business, as they’ve seen similar elsewhere.

But not only is that route unoriginal and unmemorable, but you’ve also become part of the generic content that gets thrown onto the internet daily.

When branding your business, it’s vital to remember that being different and unique is more important than better. That’s why so many new startups will outsource their branding needs to a web development agency to ensure that their brand is unique to their business and caters to their ideal customer base without falling to the all-too-common cliches of branding.

Here are some branding cliches we say to avoid when doing branding your business.

Jargon

There’s nothing more off-putting for a potential customer than being bombarded with a dictionary’s worth of jargon and industry terminology that they’ve never heard of and have no care for.

Those who aren’t as familiar with the jargon will feel irritated and even isolated, meaning they’ll be less likely to make a purchase or return to your business. The use of too much jargon can be detrimental to your business when used in a way that adds no qualifying value to the services or products you provide. There is, of course, a need for industry terminology when it is distinguishable as either a USP, benefit or specific issue or problem that your brand can solve. For example, if you specialise in medical products, then you need to use the correct terminology.

Jargon becomes jargon when it inflates a brand, product or service into something unnecessarily uncomplicated.

The truth is that many people who don’t understand the subject they’re speaking about often use complicated jargon to hide behind. Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”

So a true expert can describe/explain a topic or idea without jargon, which comforts your customers and is something you can capitalise on.

Give a coworker a quick review when you’ve finished a bit of content, whether an email newsletter or a blog post. Or better yet, send out a test run to people who aren’t part of your industry to see how they feel about the information. Another set of eyes is great for spotting things you may have missed or overlooked.

Those who don’t have access to the second pair of eyes take a break from writing and come back to it with a fresh mindset, then give it a read over to see if you’ve fallen into the jargon trap. 

Consider your content from your audience’s perspective – does it read in a way that’s clear, consistent with regards to your tone of voice? Does it explain how you can solve their pain points without assuming they have prior knowledge of your service or product?

Offering the solution vs the actual solution

Who isn’t intrigued by a business that offers you the solution to your problems? However, promising to be the solution can be one of the worst marketing cliches ever – primarily if you can’t deliver.

The issue comes when using the term ‘solution’. It’s an intelligent way to attract customers but comes with the risk of falling short of this claim. This leads to negative feedback and a lack of social proof.

Instead of being vague and using the umbrella term ‘solution’ or ‘problem solver’, you should instead highlight the tangible, solid benefits and advantages that your business and brand have to offer. 

Discuss the specific problems your target customers are dealing with, then clearly state how your business and product/service can help rectify them. Be explicit, straightforward and transparent, and your customers will appreciate your brand so much for it. That appreciation is shown through their loyalty to your brand.

 You should back up any claims and promises you make on behalf of your company with evidence, data and customer reviews. If anything, it saves your putting your business at risk with the Advertising Standards Authority (ASA) with any false advertising and claims.

One-Stop-Shop

One of the most criminal cliche to avoid when branding your business is ‘one-stop shop’. Even though your business might genuinely be a shop that does everything, the phrase has become overused and overlooked.

The term means that customers ignore the content and creatives. Realistically, only a few companies can honestly claim that they provide everything, one of them being Amazon, which literally does everything.

This cliche is slightly redundant as it doesn’t offer much value to your customer’s experience. In recent times people have moved away from general shops that claim to do everything. Customers prefer niche-specific products/services to meet their needs.

There’s a demand for quality (that niche-specific company should provide) over quantity (that one-stop shop’s offer).

A famous quote states, “If you stand for everything, you stand for nothing.” Your business and brand will benefit from having a niche to perfect and focus on.

Ways to avoid the ‘one-stop shop’ temptation is to use phrasing and slogans that show off and emphasise the uniqueness of your products/services.

 

Conclusion

Cliches can be very useful and sometimes funny, but using too many, can result in uninspiring, boring and unoriginal advertising.

Fortunately, by concentrating on your marketing objectives and business ethos, you can brand your business in a unique and captivating way that will entice and directly target your customer base.

Contacting your colleagues
Digital Branding

Common Connection Issues and Their Solutions

Internet connection is an essential commodity and people who use the internet for work or use it for something they love do not mind spending extra bucks on it. However, some ISPs charge hefty amounts and increase the prices too but the services usually face common connectivity-related issues, which makes the customers question their choice.

The price we pay for an internet connection is directly proportional to the kind of experience we would want to have. The uninterrupted and lag-free internet service makes the time spent online for work or killing time worth every penny.

Nevertheless, what if everybody else and other users of the same ISP has an uninterrupted experience, and you are the one facing issues? Let’s find out what could be done to improve your online experience better in the further read:

1. Check Your Connection

If you find any issue when using the internet, the first thing you need is to check is the connection. Sometimes we see that one of our devices is not working with the internet connection. In this situation, you need to check if the internet is working on other connected devices. If yes, then check your internet connection; test the speed online and change the location of the device or router to see what is causing the issue. If everything is connected properly, go for the diagnostic check on your PC to start troubleshooting. This solution is for Wi-Fi users. 

If you were looking for ISP suggestions, we would recommend you check CenturyLink reviews if that is serviceable in your area. CenturyLink offers the fastest speed of internet because it has fiber or DSL services. If you use an Ethernet internet, make sure that your connection is properly getting the internet signals. Try removing and reconnecting the wire into your pc or other connected devices. 

2. Check Your Power Supply 

Whenever we face a connection problem, the power supply is the issue most of the time. Unfortunately, most of us do not even realize it at the beginning. We try everything, and in the end, we quit and call customer support for rescue. After doing some serious damage, we pay attention to check if the power supply is off from the internet router’s end. Thus, make sure to check your power supply before checking other devices and the connectivity of the internet. 

3. Check Your Router

As mentioned in the previous point, make sure that your router is connected to the power supply. Unplug and plug the main wire if the router is not working with the power on as well. Every router has some indicator or lights on it that determines its connectivity. If you see those lights working, your router is connected properly. Every router has different LED lights. These lights vary from red, green, or orange. In case if you see a red light blinking, it means there is a problem with your Wi-Fi router. 

4. Restart Your System

If you still face the issue, try restarting your system. Start with the router. Unplug and plug its main wire. Now, restart your computer system or the device that is causing the issue and check if the connection is now working. 

5. Miscellaneous Common Issues

Most of us use an old router for using the internet. Old Wi-Fi routers are slow and will not give you the optimal internet-using experience. It is the age where everyone regardless of his or her age uses the internet. Thus, many users are usually sharing the same internet bandwidth simultaneously. Whether in the same house or neighborhood, the bandwidth of cable internet is shared fundamentally. Using the latest routers will enable it to catch more bandwidth, resulting in high internet speed and optimum performance. 

Conclusive Notes

We have shared some commonly overlooked reasons why internet connections have issues with some tested solutions. However, if you are constantly facing lag issues, the issue might be with your system. Yes, most of us think that the issue is with our Internet Service Provider. In this scenario, you have to check your home’s system before contacting your ISP. Start the troubleshooting process on your system. If you still face the same issue, the problem could be from your ISP’s end.