Category: Digital Branding

Growth hacking for Instagram
Digital Branding

What is Pikdo?What are the Most Important Features of Pikdo

Pikdo provides rapid access to the essential features of the popular online media application with a straightforward interface. In addition to being one of the most popular Instagram tools, Pikdo offers significant value to both users and professionals.

Your most-liked photographs, adherents, recordings, and a variety of other popular things can be seen in only a few clicks. But did you know that Pikdo offers so much more than just finding Instagram accounts anonymously?

It also helps us to grow your Instagram account. Using this page, you can view the statistics of any account, without having to register or log in.

The ability to view a profile’s activity without the other person discovering it is another common use. Pikdo allows you to view wall posts and biographies, but you do not have access to stories. 

Whenever you’re finished with anything you were doing in the network, you will be able to share your latest view. An application is an absolute necessity for every individual who owns a cell phone.

With everything moving online, it can be said that we have moved from a typic era to a digital one, which is innovative.

We have some of the most popular and useful applications that have been around for a long time but are now gaining extreme fame.

Publish engaging content

Features of Pikdo?

This application is like other Instagram online viewers such as Pictame, which lets you view your friends’ latest photos and videos.

Pikdo, however, is very different from Instagram’s online viewers in many ways. This app gives you the luxury of controlling multiple Instagram accounts in one place.

It is possible to manage and view your private accounts the same way you would manage your public ones from any part of the world.

Logging into your social networking profiles is not necessary if you want to keep an eye on your business accounts and if you are traveling.

Would you find Pikdo useful?

The Pikdo app lets you view Instagram photos in an interactive manner. This app lets you view Instagram photos in an interactive manner. Among the most popular software available for product management is this one.

Its user interface is very simple, and it offers all of Instagram’s basic features. With your Instagram credentials, you can view your own posts, photos, and those of your followers as well as other popular media.

One image can be seen at a time in the photos browser as it scrolls downward. In addition, pointing the mouse over an image will display its caption.

Encourage viewers to share content

In addition, clicking through the page will allow you to share the content via other social media platforms like Twitter, Pinterest, and Facebook.

Even if you aren’t a member of Instagram, this is a handy tool for browsing profiles and photo photos on the platform. All of Instagram can be searched, and you can explore your friends’ profiles, tags, posts, and more!

Recent updates to Instagram’s web interface allow hashtags to be clicked directly from the photo. After clicking, the user is taken to a page with all photos without that hashtag.

It is still lacking in the discovery and search feature, despite being a significant step forward. Instagram Popular Photos allows you to view the most popular pictures and photos tagged with keywords.

You can filter the search results using different filters on this site, which is the best thing about it. It is a tool that is easy to use, the clean design makes it accessible to anyone.

 In addition to creating cool profile metrics, a list of visitors, and a smooth experience for browsing content, you can analyze Instagram data through it.

Don't forget the hashtags

Pikdo Alternatives 2022

If Pikdo does not work, other websites can complete your analysis. Pikdo is likely to face some competition in 2021 from the following alternatives:

1. Yooying

Yooying is the greatest Pikdo alternative for discovering the hottest Instagram trends. You can use a variety of hashtags to accomplish different tasks.

Additionally, it has tags such as “inspiring,” which include words such as menswear, technology, art, and home décor. Read this article to find out how Instagram is seen positively.

2. Piknu

The Piknu web viewer was one of the quickest and easiest alternatives to Pikdo. I may have used the past tense in a way that is difficult to understand.

The site stopped working long ago, and Google doesn’t provide any results when you type in the address directly into your browser.

3. Ingram

Ingram is the last person on our list. It is a straightforward application that resembles Instagram’s interface. No Instagram account is needed to use this app; you can browse the most popular posts and trending hashtags.

Conclusion

The Pikdo app allows users to measure different types of Instagram statistics, such as engagement rates and statistics on several followers.

Even though Pikdo hasn’t been working for a while, many people still love it and hope it will work soon. You may also choose to use the options listed above in order to access these features.

Digital marketing
Digital Branding

Short Yet Useful Guide on Brand Traffic in SEO and How to Influence its Growth

The queries “buy sneakers” and “buy sneakers on Aliexpress” differ in only two words, but carry a fundamentally different message. The first is a classic example of a commercial request, and the second is a commercial request by intent, but also a branded one since it contains the name of a particular site.

A large number of visits to the site for branded queries is a good signal for search engines. This means that people trust the company, and distinguish its site from competitors, that’s why it should be ranked higher in the search results.

Where to track branded traffic and how to increase it – read our article.

Best Digital Marketing Methods

 

How does branded traffic positively differ from non-branded traffic?

Clicks on branded queries differ from other clicks in a number of parameters that affect the SEO promotion of the site.

  • Higher CTR

The click-through rate of branded queries is higher, as the user is looking for a specific company, rather than choosing from a variety of offers in the search results. If the site has well-written meta tags and there are no gross technical errors, then it will take first place at the top and attract the majority of users who have set a branded query.

  • Increased conversion

Users who initially trusted the brand and searched for its website are more likely to make a purchase, call, or other desired targeted action.

  • Good behavioral factors

Behavioral factors such as time spent on the site, browsing depth, number of pages viewed, bounce rate, and other user interactions with the resource are crucial for SEO. For branded traffic, behavioral metrics will be expectedly high. The reasons for this are the same as in the previous two paragraphs.

  • Natural backlinks

If a brand is popular and trusted, people talk about it. Users willingly put links to the company’s website, thereby increasing the link mass in the most natural way. However, in order not to reduce SEO performance and the level of trust in the site, it is important to always check for broken links. This can be done using the broken link checker.

  • Low dependence on search engine algorithms

Google periodically changes its algorithms to counter the manipulation of unscrupulous promoters. At the same time, sites that use only white SEO methods may lose positions for a while. The popularity of the brand will help you not to lose a significant part of the traffic and adapt to changes faster.

Please note that it is not always justified to work on increasing brand awareness and investing in the growth of branded traffic.

This will not help if you have a local business – a small repair shop, a dry cleaner, a bakery, a flower shop. Your customers are those who live or work nearby. Also if your company – state contracts, which participates in tenders. In this case, the corporate website acts as a business card, and other factors influence the decision to cooperate. You shouldn’t spend money if you have an online store of inexpensive consumer goods. As a rule, users rarely look at the brand, more often at the price, ease of ordering on the site, payment, and delivery.

Effective ways to increase branded traffic

Digital Signage

 

Brand traffic can and should be influenced. Let’s say right away that direct cheating is a dangerous and inefficient way. But there are many legal ways to capture the attention of the audience.

#1. Social media activity

The company’s pages on Instagram, Facebook, TikTok, and other sites provide an opportunity for active interaction with an interested, loyal audience. To attract the attention of subscribers, you can arrange contests and giveaways, and publish polls, reviews, and useful tips. At the same time, you shouldn’t strive to give a direct link to the site in every post – let users find information themselves. At the same time, the presence of a link to the site in the social network profile is a must!

Targeted social media advertising is great for introducing users to a brand and expanding your audience reach. With it, you can “get familiar” with a potential client who at some point will remember the company and want to learn more about the brand.

#2. Content marketing

Publications in thematic groups, interviews with company representatives, participation in podcasts, and collaborations with bloggers and influencers on TikTok help to increase information about the brand. If users know that the company provides quality, expert information in their field, they will look for answers to their questions on the official website. Moreover, good content can go viral, attracting new audiences.

#3. Presence in aggregators and directories

Such sites often dominate the search results, especially for geo-dependent queries. You can take advantage of the current situation by developing profiles on the most popular sites and, in fact, getting free attention from the audience.

Wrap up

Often SEO specialists and site owners don’t take into account traffic for branded queries as significant for promotion. This is a mistake. Branded traffic can indirectly influence the position of the site for non-branded queries and bring additional visitors. You can work on the growth of brand queries in various ways. The most effective of them are high-quality content on the site and external resources and activity on social media.

 

Ecommerce depends on great SEO
Digital Branding

Essential Tips for Hiring the Right SEO Professional for Your Website

SEO is all about boosting your website’s organic search and improving its inbound marketing. Search Engine Optimisation, when done correctly, can help increase your visibility and provide a higher ranking in search results when your audience searches using keywords related to your services.

Many brands are unaware of how their website ranks can be improved; hiring a professional SEO service can be beneficial. However, choosing the right one matters. So if you are unsure how to hire the right professional, here are tips that will point you in the right direction.

Ask questions

Behind-the-scene aspects of SEO

While searching for the right professional, you should ask several questions to understand their work process and whether or not they are on the same page as you. So before getting on the first page, being on the same page matters. Here are some questions that will give you some idea.

-when will the process start showing results?

-what fees will you charge?

-what happens if I decide to cancel in between?

-what kind of assistance would be required from our side?

-Do you offer multiple budget options?

Asking questions also helps know whether the professional indulges in unethical practices such as “black hatting “. If they indulge in such practices, it’s advisable to move on to other professionals as this can cause heavy penalties for your brand. 

Maximize your product pages

Check their performance

Request them to show their previous work, case studies, and result reports to ensure their performance. This will also show you evidence of whether or not the person is compatible to handle your website’s SEO process. Here are a few things you should check.

-how much organic search traffic they have generated for their clients

-how much revenue have they generated?

-how do they handle the process of finding keywords?

-What were their high-performing blogs?

-top-performing landing pages

-Blog views and sessions

-keyword traffic value

Are they individuals or work in teams?

Lookout whether the SEO professional works individually or is associated with an agency. Working in a team means they would have skilled members who would look after different aspects of SEO. A team should comprise of; 

  • SEO content strategist
  • SEO copywriter
  • SEO link builder
  • On-page SEO expert

If you prefer working with individuals, make sure they are competent enough to handle all aspects.

Set your budget

SEO services can vary when it comes to cost. That is why setting a budget will help you find the right professional. A business requires different SEO needs at different stages; go for someone who fits the bill and has all kinds of tools and resources that can help deliver the results. 

Be realistic about setting a budget and what expert can deliver it to you on that scale. Ask how they would prefer payment. Are there any terms or plans which can be arranged?

Communicate your expectations

LInk building works for SEO

Before you decide on the expert handling your SEO process, make sure you have openly discussed your expectations and goals. Everyone boosts their efficiency; however, no one can guarantee results as SEO relies on various external factors. 

Things to consider

Another thing to consider before hiring an SEO expert is whether or not their approach best matches your needs. Here are some questions you can ask for understanding their approach 

How will they measure the success of your SEO campaign?

How often will they communicate about processes or any changes they make?

How will they track any progress, updates, and reports?

A professional providing SEO services in Birmingham will keep you in the loop and provide regular check-in calls. 

Summary

Investing in SEO experts is essential for any business that needs to increase its online reachability. These tips will help you save your time, money, and headache to find a perfect one. Collaborating with SEO experts helps in improving marketing strategies and your business reachability. 

Enhance branding with Instagram
Digital Branding

How to Grow Your Instagram Followers With Zero Dollar Budget

There are different ways of getting Instagram followers for your business or personal Instagram profile. It is totally up to you to decide whether to opt for free methods or paid marketing strategies to generate more likes, followers, and comments on your profile.

Growth of New Account

If your account is new, It is suggested that you build some credibility of your account first by promoting your page through natural ways and methods. However, if you feel like doing all the promotion alone would be time-consuming, you could acquire third-party services to buy real-time Instagram followers.

 

Stress visuals

Wrong Notion about buying followers 

Many bloggers are preaching against not buying followers from any service, believing that it could result in the suspension of the account. The truth is that all celebrities, Instagram artists, and influencers are buying followers. It is more a matter of who or where you buy these followers from rather than why are you buying them in the first place.. There are some legit websites using cutting-edge strategies to bring natural/organic followers to a profile. 

Floor Map AKA plan

Whenever we plan on building a structure, we first make an architectural sketch to use the space wisely. Likewise, whenever you plan to promote your product, services, or brand on any social network, you need to make a clear plan beforehand. First off, start with outlining your objects as what you wish to accomplish by doing the marketing yourself or through a third-party service.

1: Creating a vast brand awareness using state-of-art marketing methods.

2: Boosting sales generation by targeting the customers of interest. 

3: Driving more traffic using multiple advertising methods.

4: Creating a cash flow plan.

5: Setting profits aside and assigning a little chunk of money for advanced marketing strategy in the future.

Refining content for the Audience

First, your content has to be refined according to your audience. You must have demographic knowledge or a chart of your audience before you start presenting your content in posts, contextual or media ads, and videos. 

Let’s take an example of the Nike Brand and see how it works. If you have ever owned a pair of Nike shoes, you might know that the brand mainly uses athletics, wrestlers, joggers, and runners in the ads to motivate its buyers. It does not necessarily mean that only athletes are the customers of this brand. Instead, it has different types of customers associated with sports, gyms, yoga, workout trainers, etc. 

You need to consider your targeted audience’s age, geographic location, interest, and occupation to set up a good promotional strategy for your Instagram account promotion. For instance, if you are going to sell game consoles, your target audience would be kids, game influencers, and adults under 35. They don’t necessarily need to have an occupation, and they should live within the country where you are based unless you are selling worldwide. 

I must say that sharing good content would prove to be an excellent way for you to grow your Instagram followers with a zero-dollar budget. 

 

Use hashtags

Hiring Content Manager

If you are in the USA, You must post the content in a specific time frame of the day to get more organic visitors to your profile. There are different timing charts available on Instagram user engagement time that you can use to figure out the time that’d be suitable for posting content daily. 

For creating versatile, eye-catching, and engaging content, you need to hire a content manager. The manager should be anyone with great knowledge of creating promotional content so he could help you design contextual and visual posters, flyers, images, and great videos with appealing graphics. The key to getting more Instagram followers is creating great graphics and exciting content only. Trust me that even with simple yet compelling visual media, you can have thousands of followers in a single day.

 

Promote good causes

Captions and Hashtags:

Captions and hashtags work as keywords in your post that would help significantly in optimizing your post on Instagram and search engines. For instance, if you search for #fifafootball, you will find only relevant content on social networks. 

Captions are different from hashtags; they are more like a contextual explanation of an image, media, or video. You can use a keyword or two when composing captains for the post. In addition, always write down relevant content hashtags to make your posts searchable on the network. 

Even if you have scheduled to post a simple image for that day, you need to optimize it for SEO by using proper captions and hashtags to increase its chances of getting searched and found. 

 

Encourage followers

Promoting New business account

According to a survey, almost 90% of Instagrammers that count more than one billion users follow business accounts on the network. If you wish to see massive growth without putting so much effort into creating and executing promotional methods, you should buy Instagram followers from a reliable resource. 

How does a third-party Instagram marketing strategy work? You have to choose a package from the service after deciding how many followers you wish to have on the account.

 It is suggested that you start to build your audience at a low pace on a new account as you don’t wish to be on Instagram’s radar for having millions of followers just in a day. Your account would be at the risk of getting suspended for earning a million or billion followers unless you are a celebrity. 

For a new Instagram business account, you can go for thousands of followers and buy a service that guarantees to give you real and relevant followers. Once you have gained a few hundreds or thousands of followers, you can make your way to a big high number weekly to keep it natural for the algorithm of Instagram. It is common for accounts to gain a few thousand followers early in their business promotion. 

Just keep patience and try to post as much creative content as positive to give a boost to your profile naturally.

Digital Branding

Best Business Blogs 2022

Your business is going to grow. You want innovative and new ideas to read from somewhere. In your industry, you want to become a leader. The blogs below are a good way to collect tips and information to get you to the next level. Here’s a list of our best business blogs to follow in 2021:

1)LifeUpswing

LifeUpswing is a personal finance blog that teaches you how to grow wealth and manage it efficiently, effectively, and ultimately, passively!

2)HRchat Podcast

The HRchat Podcast is a series of interviews with high-profile influencers, leaders, analysts, and those in the HR trenches. The show covers the big issues relating to HR, Leadership, Talent, Diversity and Inclusion, Recruitment, Employee Engagement, Performance, and Company Culture.

The show has 200,000+ downloads and is frequently listed as one of the most popular global podcasts for professionals in Human Resources, Talent, and Leadership (do a Google search for “best HR podcasts” or “popular HR podcasts” to see for yourself and check out testimonials from past guests). Learn more at https://hr-gazette.com/hrchat-podcast/

3)Techbmc

Techbmc is aimed at sharing vital information that can help you in your Career, Job Opportunities, Business Growth, etc.
The website also helps online users with the Best Products and Service Reviews coupled with Trending Technologies, Games & Solutions for the most challenging problems encountered while using most tech products.

4) Business Partner Magazine

The Business Partner Magazine blog is a popular resource for small business owners. Articles provide practical information and guidance for both new aspiring business owners and those that have been in business for some time.

The content gives insights into the mindset and experience of successful business owners helping small business owners to build thriving and profitable businesses.

5) Financer.com

Operating in 26 markets, Financer.com is a global comparison service that simplifies your choices when you need to borrow or save money. We compare personal finance solutions such as loans, saving accounts, credit cards, and more.

6) MeMoreMoney

MeMoreMoney is the place for people looking to make their money work hard. We believe that everyone deserves a lifestyle where they can have fun and live comfortably! We offer simple easy changes that most people can implement to give them more money.

7) Beagle

Beagle helps people find and consolidate their old 401(k)s (believe it or not, $100 Billion 401k were forgotten in the US). Beagle also unlocks your old 401(k)s and IRA so you can access them early to pay off your debt.

8)360Connect

360Connect is an online marketplace connecting buyers with suppliers. We match buyers with suppliers who can provide quotes for their specific business needs. We strive to provide an extraordinary buying experience that encourages smart purchases. 360Connect provides customers with up to 5 reputable suppliers directly without any obligation to buy. To support our clients’ businesses and ensure we have the products and services needed, we work with suppliers from over 30 industries. This includes building & construction, security, office food & beverage, office products, and outsourced services. In other words, we are a one-stop-shop for buyers in need of products or services.

9)My Money Chronicles

My Money Chronicles is a website founded by Jason Butler. He discusses side hustles, personal finance & travel. He’s also in the process of eliminating $72,000 worth of debt. Each month, he shares an update.

10) MartechCube

MartechCube is a leading digital publication and a go-to resource for professionals and enterprises for all things related to Marketing technology, Customer Intelligence, and Sales Intelligence. We recognized the need to address technology-related challenges specific to CMO and the marketing department. The crux of MTC’s mission statement is to be the single source destination for marketers in the digital age. We are a publication dedicated solely to the Marketing Technology arena and the individuals who buy, influence, and consume MarTech worldwide.

Optimize with off-page SEO
Digital Branding

How SEO Copywriting Services Help Your Business Grow 

SEO copywriting services are not just for digital marketers. They can be used by anyone who needs to improve their online presence.

The benefits of using SEO copywriting services include increased visibility and traffic, better search engine rankings, and more conversions.

SEO copywriters use keywords that are relevant to the business or brand in order to increase visibility and traffic on search engines. They also use compelling headlines which have a clear call-to-action for visitors looking for information about the product or service being offered.

Optimize with off-page SEO

SEO Copywriting Services and How They are Reducing Costs for Businesses

SEO copywriting services are a good way to get your message out to the world. They help you reach potential customers with your message and provide a competitive edge in the market.

More importantly, according to Hubspot, leads that you get from organic search have a significantly higher close rate – 14.6%, while outbound leads have a close rate of 1.7%. 

The cost of these services is also significantly lower than hiring a full-time writer, which is especially important for small businesses that cannot afford to hire expensive writers.

SEO copywriting services are becoming more popular as they help companies to reduce costs and increase visibility.

The benefits of using SEO copywriting services include:

  • Reduced cost for getting new leads and clients
  • Increased visibility on search engines
  • Improved website rankings
  • Increased brand awareness

No wonder why more and more businesses want to turn to professional SEO copywriters. 

Content is king in websites

How to Find the Best SEO Copywriters for Your Business

The most important factor when hiring an SEO copywriter is to know what you want in your content. You should be clear about the tone, style, and keywords that you want to rank for.

There are many SEO copywriters out there but only a few of them are worth hiring. The best way to find the right one is by looking at their portfolio and checking their previous work.

Of course, there are different ways how you can find skilled and talented SEO copywriters. 

For example, if you have a lot of time and want to save money, you can go to sites like UpWork or Linkedin and start searching for writers on your own. However, the cons of this approach is that it’s time-consuming and involves a lot of hassle. You are likely to hire both bad and good writers and go through the selection process on your own. 

Alternatively, you can hire a professional content marketing agency that will do the heavy lifting for you. 

For example, keyword research is super important when it comes to SEO copywriting. And the benefit of working with an agency is that it can identify what keywords your business needs to be visible in the search engine results pages, find SEO writers for your project, take care of the selection process of writers, create assignments for them and manage them for you.  

In this case, you don’t have to bother your head with how to do keyword research or how to explain to writers how to use those keywords in your content. There is no need to spend time and focus on managing writers. 

Chasing freelancers can be a really tedious thing. On the other hand, you need to be ready to pay higher rates for these benefits. 

Press releases through social media

Start Using an SEO Copywriter Today to Supercharge Your Business Growth

SEO copywriters can help you reach more potential customers and grow your business. They can help with the content marketing strategy and provide valuable insights into how to improve your website’s visibility with search engines.

SEO copywriters are a smart investment for any business. 

Bio:

Ivan Boiko, CMO at ContentAdore. I love to write and speak, but I also love to listen. Every day we listen to the needs of agencies, brands, and companies. We help them create better content for their audience in 30+ languages, attract more customers, and grow their businesses faster. If you’re interested in working with us, we’d love to hear from you!

Digital Branding

Best TikTok Campaign Creating Methods

Businesses nowadays have a variety of choices for getting the most out of their conversion rate boosting efforts. Social media interfaces are the most common places where these campaigns appear.

You can learn many useful facts about TikTok in the sections below. We’ll show you how to execute successful ads and how to increase your conversion rate on this interface.

Why choose TikTok?

TikTok is a new and possibly most popular social networking platform aimed mostly at entertainment. The user base is quite diverse in terms of age, with people ranging from 14 to 60 years old.

In 2022, the platform is expected to have over 2,1 billion active users, according to research. It’s a shocking amount, especially considering that TikTok was only launched three years ago.

These facts and figures are already convincing. You can almost surely reach your target audience among the 2,1 billion users. 

This option has been available for three years only. Businesses have been using it on a regular basis for two of those years for marketing efforts. That is why employing it for a conversion rate boosting campaign is a relatively new practice.

But is it worth it? We can say that, of course. If you want to raise your conversion rate, TikTok is a great place to start because:

  • You’ll be able to find all of your customer bases in one spot.
  • You can employ audiovisual components to help break down the attention barrier.
  • 50% of users are willing to try something new, that is why your conversion rate can be higher than expected.
  • TikTok users will watch your video content at a higher chance here.

We recommend launching a TikTok campaign if your core audience is mainly under 30 years old. This is key because they are the most active users. That is why they can generate a higher conversion rate. 

Let’s start a campaign

As explained previously, the platform’s main function is to achieve users with uploaded video content. When it comes to developing your advertisements, this is a significant point.

An advertisement should last between 15 and 20 seconds on average. This prevents people from rotating your content. We also recommend that you maintain this length.

You’re probably wondering, “OK”, but what does a successful conversion rate boosting campaign look like? Before you start creating your campaign, keep the following suggestions in mind:

  • Looking for the device
  • Trigger an instant reaction
  • Never forget the music
  • Do preliminary analysis

Let’s look at these points step by step.

Preliminary analysis

Preliminary analytics are the key to your TikTok campaign. You must determine which of your products or services are worth offering. Measurements give you this answer. 

If you forget this step, in the beginning, your chances of increasing your conversion rate will be greatly reduced. You must also decide how you will advertise this product.

Heatmap analysis is a perfect method for this. A heatmap is an analytical tool that shows you how your website is being used by your visitors. Warm colors indicate popular areas of your webshop and cool colors indicate less popular places.

With the help of heatmaps, you can find out which products are popular and which are less.

This will allow you to determine what to advertise. Your product that many people buy or that few. It’s up to you, but we think it’s better to advertise what heatmaps have marked as popular.

The question still remains, how do you advertise, what items do you have to display in your Tiktok campaign?

Heatmaps can help with this, as well.

Examine what are the elements that perform well on your website. What motifs or colors grab your visitors. Be sure to review these during your heatmap analytics, as these will mean the success of your campaign.

The device

After the heatmap analysis, you already know what to advertise and how. However, campaign planning is far from over. Now the specific part is coming.

Despite the fact that it is also available on a desktop computer, the platform is used 99 percent as a mobile application. That is why the main point is to create mobile-friendly content. This is essential for two reasons:

  • To keep your ad from being confusing. Users should not be aware that they watch an ad. If they realize that, this will result in an instant rewinding.
  • Your ad will be blocked by TikTok if it isn’t mobile-friendly. Unfortunately, you will have to start creating material again, which will waste time and money and your conversion rate won’t increase.

It’s critical to think vertically and to strive to structure each object in this manner. To get into the details, here are some criteria that can be a guide for you.

The 9:16 aspect ratio is the greatest method to get the most out of your phone screens, thus we recommend using it. And make your video in MP4 format. If you follow these guidelines your TikTok campaign will be perfect and your conversion rate will increase.

Trigger instant reaction

In the TikTok user community, if anything doesn’t catch their attention, they will quickly go on to the next video. This is a common behavior that you should avoid.

The first few seconds are critical; you must capture your audience’s attention here. This is the only chance to increase your conversion rate.

The best way to do this is to use the audiovisual tools available to you. This is where the data collected by heatmaps comes into play.

The ability to mix the auditory element with visual materials is a big advantage of audiovisual. We recommend using eye-catching colors, images, and text collected by heatmaps, combine with auditive factors.

The colors should match the colors of your webshop, and the overall style should reflect your own. Avoid using too many bright tones, as they have a threatening effect and do not exude quality.

The importance of music

Who wouldn’t be glad to listen to pleasant music? Everyone, of course.

It’s necessary to have some great background music playing in the background of your advertisement at all times. This is significant because music has a relaxing effect. It gives a personality and creates a happy mood.

Users will be more likely to associate a positive feeling with your business or product if they enjoy seeing your ad, and your conversion rate will increase too. Of course, not all songs have the same effect, so we suggest trying to make research among your target audience.

Conclusion

If you want to enhance your conversion rate with the help of social media, TikTok has a lot of potential.

Remember, the whole campaign is based on preliminary analysis. Never miss heatmaps when creating your campaign.

Use the power of audiovisuals and boost your conversion rate with the help of TikTok.

We hope we can help.

Digital Branding

Top Social Media Strategies to Drive Frozen Food Business

There were a time when independent food businesses were dependent mostly upon walk-in customers, word of mouth, print media evaluations before the new era of smartphones and social media started. In the digital age, everything is changed. The customers, on the other hand, are increasingly getting information, determining how to spend their time, and making purchases online.

A low-quality vendor with a high budget may still succeed simply because he or she can afford the rent across from the bus stop. But the case is totally opposite for a smaller one. Especially for a more ambitious artisanal bakery operating out of a home kitchen, as he or she might now compete.

Everyone has a chance at a slice of the pie with the correct new media marketing and branding strategy. Here are some of the best online techniques to consider for the better growth of your frozen food business:

1. Younger People Should Be Targeted

You are not alone if you still have the tape of your mother or father reminding you to eat your vegetables as a child. This reminder is also lodged in the minds of the younger generation of Millennials and Gen Z. When it comes to fresh and frozen vegetable consumption, it is the younger age that is driving the surge. As a result, when it comes to your frozen food business, this is the ideal market.

The truth is that the younger generation is far more health-conscious than their older counterparts. As a result, individuals are more inclined to choose frozen fruits or veggies over other options. This is because they know they are healthier.

2. Make Your Company Green

People are more concerned than ever before about where they spend their money. They want to know that their money is going to be well spent. If you show that your frozen food company cares about the environment, you’ll be able to gain traction in almost every market area. 

For instance, you might want to supply environmentally friendly custom frozen food packaging. You want to make it known that your food was sourced responsibly. You want to make sure your customers know you’re working hard to be carbon-neutral.

3. Show Off Your Creativity & Variety

Finally, you must demonstrate sincerity, variety, and creativity. Customers want to know exactly what ingredients are used in their cuisine. Make every attempt to keep your ingredient list as short as possible. Provide organic alternatives. Single-serve portions should be made. 

Try to come up with ways to serve cuisines that are influenced by many civilizations. You have various options to promote the Innovative frozen food items that you supply. From demos to signs, and from social media to email marketing, there is so much to avail. 

Next, strive to get feedback from your clients through your marketing channels. You will inspire loyalty among your consumer base if you demonstrate that you care about what they have to say.

4. Distribute Dynamic Content

The purpose of content marketing is to build authority through information sharing. Google will rank you higher for related keywords if you post more helpful material regarding the food sub-niche. Your regular readers will love to share your dynamic and original material with others. They will also return for more if it actually gives value to your intended audience by addressing their interests.

Get started on your blog straight away so that your pages can begin to get indexed. This can take some time. Start by sharing some of your favorite cooking tidbits – they’re generally amusing.

5. Participate in Niche Food Photography Communities

Pinterest is only the beginning when it comes to exposing small frozen food brands via photo-sharing groups. Foodily, Instagram, Purple, Kitchen Artistry, dishPal, and food-oriented groups on Flickr are just a few of the super-targeted communities where opportunities abound. It is a nice selection to get you started.

Despite the fact that some of these platforms have a small audience, the people who use them have already decided that they are interested in what you have to offer. 

6. Online Ordering Should Be Enabled

You may already be using your website as an eCommerce property, depending on the type of food you sell. This is a necessity if your consumables are packaged and can be sent easily. Online ordering has the power to increase sales to some great level, no matter if the food item must be delivered within a specific time frame. Although this is not the case when you are dealing with frozen food items. 

Electronic payment alternatives and digital self-service ordering are greatly desired by both restaurateurs and food consumers. Experts claim that anything that can be bought by ordering online has a higher chance of boosting sales. Whether it is an edible product or a hot selling high speed robot arm, the right online information and ordering remove many hurdles. 

7. Optimize Your Website on Mobile Devices

Hungry people sitting at home have two options. The first one is getting to know where to find good food. And the second option is attacking the empty fridge again and again. But when individuals are out and about, especially in an unfamiliar location, they will rely on their smartphones for directions. 

Ensure that your website is mobile-friendly so that these potential customers do not depart with a bad taste in their mouths.

8. Optimize Your Website For Local Search

Google receives roughly two billion local intent queries per month from desktop computers in the United States alone. For example, if someone is interested in trade show rentals in Las Vegas, the person will simply type in Google search and hundreds of websites will appear. The same rule applies to your frozen food business.

More than half of all smartphone searches contain location-related terms. These stats make sense when you realize that the internet is a terrific resource for busy people looking for things to do on short notice. Geo-targeted campaign settings from Google and Facebook’s pay-per-click ad networks can help if organic local search results in your area are too competitive.

In Close

Today’s competition in the food industry is more fierce than it has ever been. It could be difficult for you to make your frozen food business stand out. You will not only protect your market share but also expand among the current demographic of shoppers if you employ these marketing methods.

Salesforce CRM
Digital Branding

3 Main Benefits of Using Conversational AI

Conversational artificial intelligence or conversational AI has become very popular among businesses. It has transformed how businesses communicate with their prospective customers. They may use Chabot’s or speech-based assistants to deliver their message. This can be done to drive sales and customer service. Therefore, if a customer is on a business page and has an issue or a query, they can communicate and get a timely response. There are various advantages that you will acquire when you decide to use Conversational AI.

Agent efficiency

One of the significant benefits of using artificial intelligence is that you do not need any human to intervene. The software takes over customer service and partially eliminates constant human work in customer care. However, this can only apply to simple checking balances, delivery time, or checking addresses. When using Artificial intelligence, this means that the agents in the business are available. This way, they can focus on other matters that contribute to the growth of a business. They can also involve complex issues that could have waited if they had concentrated on the simple tasks. The software will also save the business money they would have used to pay for another agent to handle the customer service. Therefore, the money can be redirected to focus on production or daily running of the business, which will make the business more efficient.

Efficient customer service

A business can lose customers due to poor customer service. The customers must get timely responses from the company for any requests that they might have. Conversational AI is one of the not inefficient methods to keep your customers hooked. Digital helpers can issue assistance to customers on almost all matters. This may include researching products and services, completing their purchases. When the agents in the company are engaged, they can start the conversations and then hand over the conversations to the agents when they are available. However, if a query is complicated, they might be silent on the issue until it is sorted by the agent. This will save time and energy for the agent and the customer. Sing the software will also ensure more consistent customer service. In most cases, it can be difficult for an agent to issue the services 24/7. However, a chatbot will keep up and meet the customers’ demands. This is by answering all simple questions. If they are stuck, they will tell the customer to wait until the agent arrives to answer the question.

Data collection

Artificial intelligence is known for its excellent data collection skills. Some customers will not purchase a product immediately, but they will save it to buy later. The information they give can be used for marketing hence improving the sales. Once a customer provides information about the product, the sales agent may follow up and issue more details. The software keeps track of the communication style and assists the sales agents on how to engage the customers. Conversational AI is one of the methods that can be used to bring growth to businesses. With this kind of interaction with customers, you will have a high retention capacity.

Digital Branding

Tips to Shift Your Company Brand

These days, branding is such a huge part of business. Between social media, SEO website building, and blogging to inform and engage customers, keeping a consistent brand can help you find your target demographics. Yet sometimes you need to change your brand message and pivot to avoid a slump and create new demand for your products and services. Whether you’re an established brand or are still finding your brand message, making a shift can refresh your employees and your customers alike. Below are some tips to shift your company brand and gain more success.

Take a Class

Not Creating Clear Brand Guidelines

One thing you should think about doing is taking a class. If you want to learn something new to bolster your business model and shift your business branding, try taking a course. You will find that the more you learn about a particular subject, the more ideas you will have about the branding and direction of your company.

If, for example, you want to reframe your business as an academic endeavor and need to learn more about math, taking online college algebra courses will open up doors to calculate variables into your company and use this mentality in your branding. Whatever it is, taking a class to learn more about an area of expertise you want to brand your business with is only helpful. You won’t regret learning either way.

Relocate

Not Protecting Your Brand’s Image

Another thing to think about when you are rebranding your company is where you are set up. So much of your business’s identity has to do with where you are. The taxes and regulations will also be affected. Whether you’re in an expensive city or want to set up shop in a place that suits your sensibility, relocating is a great way to rebrand. You don’t need to stay in the United States also. Setting up your business in another country isn’t easy, but there are paths and steps to moving your company abroad. If what you need is a complete rebranding that includes moving to another country, it isn’t so far-fetched.

Change Your Look

Whether you want to shift everything about the business or not, changing your look can get the job done. What kind of graphics do you have now? How have you been advertising? What about your website? Could it use a new vibe? Changing the look of your company can facilitate the branding process. You could do it before you change anything or as a big reveal that you are doing something completely new. Wherever you’re at in the process, changing the look and atmosphere of your company will get things going and provide the ability to pivot.

Find a New Name

When you are going through big changes in personnel, investors, or direction, finding a new name for your company is a great way to facilitate a rebrand. This is usually a total shift in branding, but it doesn’t mean that you aren’t doing the same basic work. It just depends on how far you want to go with the rebrand. A new name will differentiate your company from any bad press that has been generated by someone who is no longer a part of your company. Whether you’re avoiding the perils of bad press or simply want to show your new direction, finding a new name for your business is huge.

Cultivate a Vision

Being Too Complicated

Perhaps the most important thing to do in a rebrand is cultivate a new vision. You should also make this vision known. Whatever you are doing next, showing your new vision to the world is incredibly important. If you aren’t clear about what you are doing now, people won’t know what to expect from you. Cultivating a clear vision is imperative to your next move.

Shifting a company brand is never an easy thing to do. Luckily, there are a lot of options to move forward. Whether you’re avoiding heat connected to a person who is no longer with the company or want to show that you are doing something different. Everyone’s goals and ambitions are different, but if you are trying to shift your branding there are plenty of ways to get it done. You got this!