Category: Digital Branding

Digital Branding

Job Hunting Tips

While the internet has greatly changed job searching, it has not changed the basic guidelines for being hired. In this article, we are going to look at these basic guidelines to help you increase your chances of landing work.

1. Determine What You Are Looking For

When searching for a job, you need to know what you want to do, where you want to do it and who you would like to work for. To do this, you may have to do research, ask yourself a lot of questions or ask a mentor or career coach to help you. Targeting your job search will help you save your precious time.

2. Avoid Limiting Your Job Searches to Online Applications

I understand that online job applications will make you feel like you are doing something. However, the problem with online job applications is that they are not time and energy saving. It is a good idea to spend most of your day on real-world job searching efforts such as cold calling and networking.

3. Tailor your Resume to The Job Description

It is so easy to tailor your resume to the job description. All you have to do is to understand the words and phrases in the description and use them in your resume read how to write a great CV. When listing your accomplishments, only include those relevant to the job you are applying for.

4. Take Job Searching Seriously

Do as much as you can when looking for a job. Use all your skills, set daily goals and be disciplined. Stay positive since looking for a job can be an overwhelming task. It may even be a good idea to join a job search support group.

5. Find Out as Much as You Can About Your Potential Employer

Some of the most important things to find out about a company you would like to work for include: the company’s mission, history, and products or services the company offers. Do an online search of the people you are likely to speak with. You may be surprised to find that they have a hobby or background like yours. Think of questions that you may be asked and practice how you will answer them. This is true, especially for hard questions.

Pro tip: Some interviewers ask job applicants what they have done to prepare. Have a ready answer to such a question.

6. Write A Thank You Note After Every Interview

This final tip is an oldie but goodie. The good thing is that it is so easy to do it. I even wonder why many people don’t do it. One of the best ways to present yourself as a unique job applicant is to follow up with your interviewer after the interview (Referring to something specific your discussed will earn you extra points)

Digital Branding

Benefits Of SMS Marketing For Startups

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Fortunately, there are marketing technicians that have proven successful. One such marketing technique is known as Short Message Service. Combining SMS with other techniques into a single marketing campaign will offer more benefits than utilizing them alone. Below, you will discover a list of SMS marketing benefits and much more.

Broaden Your Audience

SMS marketing is an effective technique for broadening your audience. Unfortunately, too many owners of startups do not try to expand into other audiences. They rely on a single audience to peddle their products and/or services. If you want to be competitive in the online business world, you will need to broaden your audience. Fortunately, SMS marketing is there to help you throughout the process.

Quick Results

SMS marketing offers quick results, which is exactly what startups need. According to studies, it takes less than seven seconds for a text message to go from a sender to a recipient. With that said, the fast results provided by SMS marketing will help you boost your customer base in no time. As long as you utilize effective text messages to achieve maximum results with this type of marketing. If you can successfully pull that off, you will be able to set back and watch your customer base grow at a moderately fast pace. SMS Marketing is on the rise and there is nothing going to slow it down any time soon.

Reach Large Target Audiences Easily

Another benefit of SMS marketing is its flexibility. Startups have the option of reaching only a handful of consumers or several large target audiences. The flexibility offer by this type of marketing technique is extremely rare unless you are comparing it to email marketing. 

Spend Less And Make More

At the end of the day, you have to understand that many companies want to spend less on advertising procedures. If you fit into this category, you’ll find that SMS marketing is one of the most effective and affordable methods of advertising your business. By utilizing SMS marketing, you’ll be able to slim down your costs while making more money. This will make a big difference in the long run. You can use any SMS marketing tool to find new customers without spending so much making it one of the most effective marketing methods for start-up businesses.

Automated As Well

Another thing to note is that your time is vitally important. You should do everything you can to save time. If you’re able to do that, you’ll be able to pour more time and energy into areas that need it the most. With that being said, you should try to automate your company’s marketing procedures. One way to do that is by taking advantage of automation and SMS marketing. This technique will allow you to spend more time on other activities without compromising on your advertising campaign.

Therefore, it is easy to see why SMS marketing is becoming one of the most popular advertising methods for start-up businesses.

Direct Reach

One of the best things about this form of marketing is the fact that it allows businesses to reach customers directly. When you want to advertise to local customers, you want to reach out them to them directly. You’ll want to get on a personal level with that individual. This is why you should take advantage of SMS marketing techniques. They’ll allow you to build a relationship with the customer. Once you’ve managed to do that, you’ll find that sealing the deal is much easier.

Transforming that customer into a long-term customer will prove to be easy as well. Suffice to say, this form of marketing could be the best. If you’re not reaping the benefits of this form of marketing right now, you need to change that!

Summary

Ultimately, there are numerous types of marketing to use but some are more effective than others. If you’re looking for an incredibly effective form of marketing that will serve your company well, you should look no further than SMS marketing. It’ll make a big difference for your business. And, it can help start-up companies develop a customer base very rapidly. Whether you’re running a start-up business or your company has been operating for many years, you should not hesitate to take advantage of SMS marketing because it will pay off in the future.

Digital Branding

Steps On Building Authority To Your Website

Creating a website that may be considered as an ‘authority’ might take some time. Nonetheless, there are some important factors that when implemented properly, may affect the time it takes your site in becoming an authority. 

These main factors that we are saying are also the basic factors in building any website. However, the approach is much more different. In this post, we are going to look at the five steps on building SEO authority to your website.

Step 1: Website Creation & Branding

Create your own website. If you haven’t decided yet how to build your website, try to use a builder, like WordPress or some other builders if you know any. When you build your website, consider the following factors:

  • Create a brand that can ensure people know what your site is about once they visit.
  • Create your brand logo, which is professional and memorable at the same time.
  • Select an effective color scheme, which may time together with your logo and brand.

Branding is very important before you even start your website. This is essential in becoming an authority for your niche, and people will surely recognize your brand.

Step 2: Keyword Research

Evaluating the competition and researching effective keywords is so important. These are essential in content creation. You may start off with the low competition keywords and build content, about 30 articles. This will allow you to have a grace period, which allows you to rank for your content.

After that, make medium competition keywords, which will help you rank in the searches. This will establish your site and build your image of what your site is going to be in the search engines.

Step 3: Content Creation

Search engines like Google are in a semantic world. This means that when your theme your keyphrases/keywords & contents properly in your articles, you’ll definitely rank better. You should create content that is of great quality. Remember, beauty is in the eye of the beholder. 

Quality is determined by content, which helps someone ion solving a problem –learn techniques to create better content that will catch your audience’s attention. With great content, comes more return visitors, and higher ranking on SERP.

Step 4: Social Networking

This is huge for a deal and has great potential. You can build your website’s presence on various social networking sites. They have the biggest capacity of your brand and the authority of your website. Getting highly targeted links and traffics from social networks is important in starting to build your brand, as well as establishing the human side of your businesses.

Step 5: Building Backlinks

Creating a backlink profile is necessary for building authority to your website. The most important factor in doing so is to make the links relevant to your niche. Straying off-topic might cause you penalties. Ensure that when building backlinks, you are following the best practices.

While the abovementioned elements might seem the same as those you read in other SEO articles, there’s actually an elusive difference. Done right, these five major factors may allow your website in building authority much faster and will maintain your site’s presence as an authority for the years to come. It might take some time to build authority to your website, but through simple methods, you can speed it up!

About the author

Usman Raza is the co-founder of a Christian Social Media Agency and marketing strategist working with various brands online. Usman is the content marketing manager at an Email Marketing Agency in Los Angeles, Best PSD to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.

Digital Branding

Modern Email Marketing Tactics: Impact of Emails in 2020

At a time when everybody else is talking about memorable memes and quirky tweets, you must be wondering why on earth are you reading about email marketing? Well, let me tell you why: 

Because it’s still working, that’s why!

Yes, you heard that right. Email marketing is still effective by all means!

With that said, it’s important to understand email marketing strategy has changed dramatically in recent years, and if you’re expecting the 2000s email marketing strategy to work in current times, you’re are highly mistaken. After all, a direct sales offer via email is nowadays led to the spam message folder and left unread until eternity – in fact, statistics tell us in March 2019, 56% of global email traffic was based on spam messages.

Just like the times we are living in, email marketing has come to utilize all modern ways available – if intelligently employed email marketing can successfully run appealing and informative campaigns and not just end up being categorized as Spam.

Had not to email marketing been modernized and kept upgraded through recent years, perhaps it would not have survived the current age, rather rendered too limited in its impact. If you want an email marketing strategy that brings fruitful results to the table, you need to be aware of certain tactics and trends as you make your way into 2020.

Don’t forget, times are calling upon you to

Blend with the Trend.

Days when notifications are badly ignored, emails still get a response. This is because emails are considered important. Almost everybody uses email and deems it significant enough to open immediately. Talk about boomers or Gen Z, politicians are to their modern lives.

With the following email marketing tactics, you can emphasize any preceding impact to boost up your business marketing in no time: 

 

1. Start Connecting with Your Audience

 

If you’re old enough to drink, I bet you must have experienced receiving tons of emails asking you to become part of a veteran community. And the baffled look on your face must have shouted out loud that you knew nothing about it – not to forget how you must have wondered about the poor results of bad segmentation in email marketing. 

Modern-day email marketing has urged marketers to understand their audience. And by understanding, we don’t mean collecting email addresses rather doing what you need to do in order to up your email marketing game i.e. knowledge about the interests and preferences of your target audience. Other than this, email segmentation can be conducted based on recipients’ gender, age, location, etc. 

Such segmentation based on interest has proven to be extremely beneficial for email marketing campaigns; also with greater media relevance, open rates are far more than inscribed rates.

 

2. Talk to Your Audience

 

Do you know what keeps the audience interested? Content that speaks to them!

In older times, emails, even when sent to the right audience, ended up making the recipients disinterested in a product because of the utterly boring language employed in the email content. This brings us to one of the latest trends in email marketing i.e., customization. 

After segmenting your targeted audience and gaining all the relevant information about what they like and dislike, it’s necessary to customize emails. Customization helps businesses relate to recipients at a personal level – and that in turn inculcates a sense of trust among the audience as people tend to feel more connected with the brand and by way of that with the business organization.

I understand making emails customized enough to appeal to each individual is A LOT of work. HARD WORK. However, what you can do is segregate recipients based on generation; for instance, the millennial generation tends to find precise and informative messages combined with a visual more appealing.

3. Be Direct and Give a Call-to-Action

In older times, one of the most annoying elements in emails was the lack of clarity of purpose.

Now that you’ve segmented your recipients, received the knowledge of their interests and preferences, and generated an email that has attracted attention, what next? Well, now it’s time for you to focus on the core purpose. The clarity of your purpose will reflect through an effective call-to-action included in your email.

Whether you want your readers to like your Facebook page, subscribe to newsletters or visit your website, you need to lead them towards that objective – and that can be done via a striking Call-to-Action.

It has been observed by replacing “find your solution” with “learn more” the click-through rate in emails rose by 77%. 

 

4. Exercise Prudence with Email Blasts

 

As per the latest email statistics published by expanded ramblings, an average office employee receives almost 121 emails per day, which is A LOT. If you don’t want your email to end up in one of the spam folder piles, you need to exercise control over the number of emails you send out to your subscribers. 

Take Away

The previous decade instructed us in many ways that we may benefit our businesses with – digital and social media marketing, high-speed internet with cox deals, etc. to say less. However, it did take some serious effort to upgrade email marketing enough for it to survive in contrast to many foregoing elements of online marketing. Modern-day email marketing tactics, some of which we have touched upon in today’s write up, tend to restore marketers’ faith in the impact of emails as a marketing medium.

Digital BrandingLegal Branding

Most Impactful Ways To Generate And Nurture Your B2B Leads

The number one question for every business:

“How to generate leads?”

And while 47 percent of marketers prioritize generating quality leads, a report revealed that 32 percent of marketers said that lead generation is also that one area that poses the biggest challenge. 

https://www.flickr.com/photos/ebizworldwide/35499510571/

So, how can you generate and nurture B2B leads?

Integrated Content Strategy

An effective B2B content strategy needs to be tailored to the needs of their prospects at different stages of the sales and marketing funnels. This also means that that sales and marketing teams need to seamlessly work together in order to create the most effective silos at every stage. 

Here’s how content marketing can help generate leads:

  • Offering valuable and relevant information which solves pain points
  • Building a respectable brand identity and online presence
  • Engaging audience member and initiating Calls To Action
  • Providing carious contents targeted to relevant audiences at every stage of the funnel: webinars, e-books, native ads, social media posts, and blog posts

Utilize Marketing Automation Tools

If your lead generation process is not yet automated, then you have been missing a lot. Automation can help:

  • Send emails at sale
  • Segment your email list, targeting them with relevant message and content
  • Moving qualified leads over to the sales team for better conversion
  • Notify you when leads perform an intended action
  • Offer better alignment between marketing and sales

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In short, automation can make your lead generation and nurturing campaigns less tedious to manage while still giving you accurate results.

Optimize Your Websites and Landing Pages

Good website design not only offers a professional and trustworthy feel on your brand, but it also helps bring more traffic and better engages any potential leads regardless of how they got to your site, both paid and organic. In addition, relevant content that directly appeals to the interests of the audience and addresses their pain points is crucial to the success of the website. 

Landing pages, on the other hand, should also be optimized in terms of design and messaging. Call To Action buttons need to be in the proper placement as it plays a crucial role in lead generation. 

Host a Webinar

Webinars are forums not only designed to educate participants but to also connect with your prospects. Leads that are generated via webinar signups are typical of higher quality than those generated from other gated offers. Why?

https://flickr.com/photos/130301542@N04/17240195708/

People who attend webinars are typically in the advanced stages of information gathering. And they are looking for in-depth data that should enlighten them more and help decide on a deal.

Influencer Marketing

Not only for B2C companies, but influencer marketing is also crucial for the B2B organizations since it generates quality referrals and positive word-of-mouth interactions which are crucial to online engagement. 

Thus, you will need to research and engage with influencers in your industry across multiple channels. It is a powerful way to reach relevant audiences in huge numbers by positioning the influencer as your B2B brand’s advocate. 

Call Warm Leads

If you’ve been nurturing leads for a while but have not managed to convert them, then it is time to start making some calls. Call a warm lead:

  • When free trial ends
  • A few days after a pdf download
  • If you do not hear from them after a webinar

The lead’s last action should be your opening line for the conversation. For example:

  • If they completed a trial, ask if they need an extended trial period. 
  • If they downloaded a material, ask if it was helpful and if they need any more reading material or in what other way can you help. 
  • After a webinar, ask if you can visit their office or if they are open to having a one-on-one demo. 

Warm leads are a lot closer to a buying decision than anyone who has not had contact with your brand before. And a simple call can be the only thing to propel them to finally buying. 

Conclusion

These are just some of the best ways to generate and nurture B2B leads. Consider including these to your strategy and prepare to see better lead generation results!

Digital Branding

Want to Create Compelling eLearning Content? Consider These Points

It is rightly said that ‘content is king’. No eLearning course is successful without content which is well-researched, informative, and compelling enough to grab the attention of its audience. Hence, it is a driving force and also a crucial factor in providing you with an edge over your competitors. But, how to create high-quality eLearning content that engages? It’s not a strenuous task! In order to find a substantial answer to this question it is first necessary to clarify another mystery i.e. How to start blogging which would then allow eLearning firms to create relevant pieces while keeping up with the interactive quotient.
However, there are certain points that must be taken into consideration while you are creating your eLearning content. Applying the following tips and utilizing modern tools and services can assist you in the same alongside various
content providers for eLearning.

Set clear objectives

Why are you creating the respective eLearning course in the first place? What are the insights you wish to provide to your audience? What specific knowledge do you want them to gain? What particular skills do you wish them to master? These are some of the prerequisite questions you must have answers to as it will help you set a crystal clear objective and provide a good idea of what goals you want to achieve.

Include visuals and media

Once you have your well-defined objective and have already started with the creation of the eLearning program, keep in mind to add relevant media irrespective of what the content is about. This will help you engage your target audience and create a smooth learning process for them alongside providing a satisfactory user experience. The different forms of media which can be incorporated into your eLearning content include images, videos, infographics, charts, animations, and interactive content like quizzes and puzzles.

Follow a specific theme and organize your content

Some other solutions for eLearning content needs include following a specific theme and organizing your content. So, plan well in advance what type of content will be included and in what order it shall be presented. Try using a storyboard as it can help maintain an outline while you create your course and it will help you include all important points without venturing into unnecessary ones. Storyboarding actually brings together all the elements which will make up the course. For instance, you can start your storyboard with writing your course title which is followed by a brief course overview. 

In fact, your eLearning courses should have a specified time for each module and every unit should comprise a specific set of learning materials. For instance, a lesson or unit may consist of a 15-minute educational video, a 30-minute powerpoint presentation, and a 10-minute quiz.

Too much information is menacing

Well, the theory ‘the more the better’ doesn’t apply here at all. Hence, you need to make sure that you don’t overload your course with too much information. It will not make it effective or informative but will rather scare the users away. Also, keep in mind to not include too many visuals and graphics and it is advisable to incorporate them only when required. 

Moreover, you must pay attention to the length of the course as well as the human mind consumes maximum information within the first 45-60 minutes. So, make sure it takes an employee not more than 60 minutes to consume a particular lesson.

Proofread always

Lastly, there is always some scope of improvement hence it is recommended to make sure you proofread and edit your course content. It must be perfect along all lines especially that of grammar and syntax. For the same, you can also utilize various proofreading and editing software available and check every paragraph for typos and mistakes. 

The aforementioned tips are highly effective and help in creating high-quality eLearning content. So, implement these today as a part of your course creation process and keep the knowledge of your employees up to date. Set clear goals, prioritize your audience’s interest, stick to a course, add relevant media and you’re just one step away from designing an amazing eLearning course.

Digital Branding

The Definitive List Of The Best Blogs To Follow In 2020

Blogging has become one of the very common occupations worldwide. From its appearance in 1990, its usage has been changing, so today blogging has grown into a platform used by millions of individuals. It is important to be in the loop with the latest trends so that you’re not missing out on any opportunities. In order to keep you in touch with the most important and useful blogs, we’ve made this list for the year 2020.

1) KVColor

KvColor is a Digital Marketing Firm having years of experience assisting companies to reach their branding goals as well as financials. Over the years, they have worked with various organizations and new startups. Some of their clients have presence international or some have strictly focus on a local clientele. KvColor has delivered the results our client need. They generate your business by making a presence in the local market, nationally and internationally.

2) Digi12

Digi12 is AI-First Digital Marketing Agency, that helps Startups, Small Businesses, and Entrepreneurs grow by taking an Artificial Intelligence & Data-Driven approach to Digital Marketing.

3) Planable

Planable is a collaboration tool for social media managers and their clients, making it easy to plan, visualize, discuss and approve social media posts.

4) FreeeUp

Nathan and Connor built their first eCommerce business to sell over $25 million online, but they continued to run into a turnover and lack of time for growing the business. They used all of the top hiring marketplaces available to recruit, interview, and hire freelance talent, but it was never a fully optimized experience. They longed for a marketplace where the freelancers were already vetted and they knew they could find someone reliable quickly.

5) Broadcast2World

They are dreamers and strongly believe that they can connect people and build trust by telling great animated video stories that are true, and consistent with positive values that bond humanity. As storytellers, they strive to be more responsible and support great ideas that can positively impact our world and spread joy. They dream that if slowly and gradually this world accumulates great ideas, and if we are lucky enough, we would be able to experience a world without borders, a world filled with trust and joy.

6) Techno’s Club

They provide you with tech-related 100% unique articles. Dancing and also Songs can additionally be thought about as an additional type of Enjoyment as songs aids in alleviating your stress and also provides you leisure additionally it provides you a possibility to have social interaction. Another type of Amusement can be Gamings; Gamings are played by someone or by the team of individuals for their very own Amusement as well as it is taken into consideration to be preferred in nearly all age.

7) SatGist

SatGist is a newly launched website that aimed to bring new ideas and sharing information on Satellite tv. Tutorials guide on Satellite tv, IPTV, Phone and Gadget review shall be emphasized. They also specialized in satellite tv software for fixing minor bugs and add more features to the existing devices. SatGist aimed to be the top and most influential website for people across the world and also to help an individual to solve their problem through acquiring skills and knowledge in the field of Technology.

8) Lobster Digital Marketing

Digital Marketing Company in Cardiff specializing in website design, inbound marketing, social media management, email marketing and more. Lobster Digital Marketing is your marketing department wrapped up in a single agency. You no longer need to procure separate agencies to build your website, optimize it and market your products. Now you simply employ the services of Lobster Digital Marketing and they’ll handle it all for you.

9) Kate De Jong

Kate De Jong is a former Scientist & Consulting Engineer for fifteen years turned a passionate entrepreneur and business coach. She is dedicated to helping you become a successful business owner so that you can make the difference you’re here to make! She believes you have an important message and contribution to make through your business, and she believes that you can become a highly successful, thriving entrepreneur with the right knowledge, strategy, and support.

10) Simplitechinformer

Simplitechinformer provides basic and advanced level tech and trending knowledge about technology, internet, and computer for free, and how to get free PAYTM cash, without investment earning, etc. tips and tricks. You can ask a question about your problems request a video. It is specially designed for beginners (who don’t know anything about these topics) they read their articles and watch their tutorials. After practicing you can be specialized in this.

11) CoreHealth Technologies

CoreHealth Technologies was founded in 2004 to bring the art of design and the power of technology together in new and inspiring ways to help people find their own path to wellness by living healthy lifestyles. Since then, CoreHealth has become the leading corporate wellness platform trusted by over 1,000 organizations. From medium-sized businesses to Fortune 500 companies, serving over 2 million employees worldwide in multiple languages, CoreHealth is now the standard delivery platform for wellness programs. CoreHealth is committed to helping wellness companies deliver the most engaging workplace wellness programs to their clients.

12) Techpapa

Techpapa solves its clients’ toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. They are driving innovation to improve the way the world works and lives. With expertise across more than 40 industries and all business functions, they deliver transformational outcomes for a demanding new digital world. Their values shape the culture of their organization and define the character of their company. They live the core values through individual behaviors.

13) Blue Cow Marketing

They’ll work closely with you in a 1:2:1 structure to understand your challenges first before they can make any recommendations on solutions for your marketing, sales, and service. Once they’ve identified what is challenging you, they want to know what’s important to you in your business goals. These two key areas will help them make the guiding recommendation of how you will together overcome those challenges and get you to where you want to be in your business. They are a small firm with a big heart and they only work with businesses that have an equal passion for the work they do, and the clients that they serve. If this sounds like you, let’s start by scheduling a connect call together.

14) Agnes a Gaddis

Agnes is from North Brunswick, a small New Jersey suburb. She is a graduate of communications. She has been doing writing and SEO for about eight years, working majorly in real estate. She found out she also loves digital marketing. So, why not mix real estate writing with digital marketing right? Anyway, She writes long-form content on real estate and digital marketing. Her writing style is a mix of conversational and authoritative with a focus on being actionable.

15) GrayCell Technologies

GrayCell is one man’s entrepreneurial vision and over 70 professional’s way of life today. GrayCell really is its people. It has been so when GrayCell was a 3-member team way back in its founding year of 2004, it is the same when its team is a formidable 70 today. GrayCell’s mates come from all walks of life, speak a dozen different tongues, just like the country we belong to. The common thread that connects all of us is our love for technology and the ability to constantly find ways to keep the excitement in app building at an all-time high.

16) SMA Marketing

They help companies across the globe connect with prospects and customers in a more human way. Are you ready to grow? Contact them today.

Digital Branding

How Is SEO an Important Factor to Determine Good Content from Bad Ones?

SEO or search engine optimization determines if your content appears on the most searched or your content is lacking way behind.  Google, for example, has come up with algorithm updates to determine good content from the bad ones and if you leave it to google and if your content is anything from brilliant it will not appear on the most search pages of the web. If you want your content to appear on the top, then you should come up with content that is nothing but brilliant and captivates the reader. Google algorithm updates are it pigeon or panda has the ability to separate the good content from the bad ones. Let us learn more of the seven types of Google algorithm updates 

For more information about this, you can get in touch with ChicagoSEO professionals. 

Goggle panda updates

Google panda might be the first to strike. This update separates good content from bad ones, and if you want to end up on the top, then the quality of your content should be anything but brilliant.

What prompts panda?

The content: the first thing is the content, and the number of words on the pages viewed by the user is important 

 Low quality: the quality of the content is very important. If the user has a bad experience visiting your site either because of the content like photos, grammatical mistakes, and designs that could lead to distraction, these are reasons enough why a user would never visit your site again 

Meaningless content: another reason what google would check is how helpful your content has been to the user. Copied content is not tolerated by Google, and they are frowned upon

Copied content: Google frowns upon the copied text, and they don’t promote copied content .much of the updates would check on the originality of the content.

Original content: original content is very important, and goggle panda too would appreciate original content. Google panda promotes original content. If the content is original, it lands up in good ranks in google panda. Hence it is essential to come up with original materials rather than copying from other websites.

Google penguin updates

The second one to strike after google panda is google penguin. This update is a little different than google panda, but it has many similarities too.

What prompts penguin?

Buying of links: it’s an absolute no to buy links.  For the exchange of money, it is absolutely a violation of google webmaster guidelines to acquiring links that pass the Page Rank.

Text available on the backline: another reason why it’ll look like to google that you’re trying to improve your rankings is when the text is similar everywhere. When the text is similar google will prompt it as copying and trying to improve rankings  

Not up to par links: low-quality links will harm your webpage and rank low in google.

Google pigeon

Google separates the local search from the traditional web search. Google uses two algorithms to search but in order to change this google updated this, by co-operating the two together and this resulted in the website ranking that is based on the distance from the user and the business location.

Google hummingbird

The era of the semantic search was started by the hummingbird. Unlike panda and penguin, the reason for hummingbirds is not to improve website ranking, the whole purpose of a hummingbird is to reform search in itself. Hummingbird would like to improve the search by asking the audience the intent of their search and the algorithm was made such that it returns back materials based on the intent of the users.

Google payday loan

Google payday loan started out in 2013 when google decided to keep a check on pornographic, high interest and casino sites. This google update keeps a check on the high-risk SEO sites. This has been beneficial in helping to curb the pornographic sites and high-interest loan sites.

Google mobile-friendly update

Google started a mobile-friendly search algorithm, and it was a success, and more people were using their mobile phones to search for particular subjects that interest them. The mobilegeddon was started in2015, and it didn’t see the light of the day until 2018. The mobile-friendly update is the latest thing, and it’s here to stay. 

Google Fred

There are numerous freds. The small update which is created in the google search algorithm daily is called fred.

What prompts the Fred?

Aggressive advertisement: the reason why user visit website basically is because fred helps the websites that choose content over ad revenue 

Thin content: if users find their content elsewhere then fred would award the other website too

Briefly

Therefore, we can see that google updates are really essential in SEO, and the better the content they search for it too arise in google too. Through the Google search algorithm updates, we see that there are seven updates with its own uses and ways to improve ranking in the search. It is to be noted that in the penguin and panda both these updates talk about rankings in the search category but what’s beneficial is that they give about the reason why the web pages are not doing well in the search, and also it tells us the reason as to why these updates are prompted on particular webpages. All the updates are important, and they are beneficial in their own ways. 

Finally

Finally, to conclude, we can say that the google search algorithm updates are essential for SEO as it helps the user in so many ways. With the help of these algorithms, users have a better result in their search. Like for example, a hummingbird update would help users find their content on the intent of their search, while the mobile-friendly updates would help in optimizing content to the size of the mobile phones. Each of the updates has its own features which would help the users in their own ways.

Dry bags of different sizes
Digital Branding

Things To Consider Before Buying a Dry Bag

If you enjoy kayaking, canoeing, rafting, canyoning, swimming, and other outdoor activities where your personal items could get wet, you should consider buying a dry bag. Whether you are camping in the elements or engaged in extreme sports such as skiing and snowboarding, you need a bag that is sealed to make it waterproof and protective of your watch, phone, wallet, and other sensitive items.

When you look for a dry bag to protect your belongings, you want one that is truly waterproof so that everything inside is safe and secure. There are dry bags that claim to be the best waterproof bags, but that does not always prove to be true. Here are some things you should consider before buying the dry bag to make sure it will do the job.

Nothing is as bad as the day when all your belongings are so wet you will never be able to use them again. If you are a person loves to swim or participate in other sports (especially ones that are water-related), it is important to find a bag that can save your belongings from water damage to ensure that your valuables remain dry, Even when electronics are waterproof, there is usually a maximum time they can be exposed to water and still function correctly. You need a bag that offers maximum protection for the time you’ll need.

Rafting with a dry bag

Volume

Dry bags come in various sizes, including one just right for mobile phones and tablets. Make sure to buy a bag with the space you need for what you are carrying. The bags typically come in sizes ranging from 5L to 40L. While a 5L is just right for your phone, keys, camera, and wallet, you might need a 30L for a week-long trip or a 40L for clothes and equipment for a two-week trip or for carrying bigger items. Even for just a phone. keys, and your wallet, a small dry bag is a worthwhile investment. Keep in mind that many waterproof bags are not intended for underwater activities. Following the manufacturer’s instructions will keep items dry during outdoor activities. Experts suggest carrying multiple bags of different sizes rather than jamming all your possession into one to limit damage in case one gets soaked and fails.

Snorkeling with a dry bag

Versatility

If you are looking for something that has the bigger storage space, look for the bags with larger volume capacity and that have pockets and integrated attachments to maximize storage options. Military-style MOLLE (Modular Lightweight Load-Carrying Equipment) loops can strap the bag to boats and cartops through external attachment points, while webbing also allows you to attach gear. Quick-access pockets can keep items you are likely to need near at hand. Some bags offer extra padding that you might want for a camera or other devices.

Bags are labeled to indicate the sports they are best used for. Some are intended for quick submersion or a downpour, while some can sustain submersion during snorkeling, for example, or drenching in sports such as rafting. Buy your dry bag with your intended use in mind. Read reviews along with manufacturer specs for best results.

Backpack with attachment points

Backpacks Dry Bags

A backpack-style dry bag can be worn to keep items close at hand whether you are hiking or kayaking, even though they are light and easy to carry on your back. Some claim to be the best dry bags available so that you can use them for longer usage, even underwater. Front access pockets allow you to easily get to snacks, passports, and other necessities to make your trip enjoyable

Conclusion

Dry bags will keep your active life dry. By following the tips and tricks in this article, you can buy a dry bag just right for your needs that will keep your valuables dry.

Digital BrandingPersonal Branding

6 Steps On How To Start Your Own Video Production

The Internet has rapidly gravitated to creative video. There are few websites now that don’t incorporate some type of video into the mix, and it’s much more cost-effective than how the big television networks used to do things. A simple “nobody” can reach celebrity status with just one good video. Bearing that in mind, here’s how you can start your own video production company in a way that’s economical and less stressful for you.

1. Create a Website

Your video production company will need a website. No matter what area of video production you’re working in or how elaborate it’s going to be, it needs a website so that it can reach out to prospective customers. It’s that simple. Any kind of business or even personal venture that you want to share with others can be shared via a website. The world is watching.

2. Name and LLC

The name of your website should be the name of your company if possible. If it’s not possible, pick something as close to the name of your company as you can get. Your company name is probably the single most important part of your reputation. It needs to be a name people can easily remember and associate with the heart of your mission. You’ll also want to legally file the company as an LLC or get a lawyer who can help you take care of the paperwork. Start a business bank account, and also look into business insurance.

3. Rent Equipment

Most new video production startups prefer to rent equipment rather than buy. The reason for this is pretty obvious. Quality video equipment is often so expensive to buy that you likely won’t have enough money right off the bat to buy the best of the best video equipment, but you can rent the equipment, make a profitable video with quality equipment, and then later on when you’ve got a lot of money, you can buy.

4. Portfolio Online

Keep a portfolio of your videos online. If you’ve only shot a couple of videos, that’s completely okay. Show them examples of your best stuff. All startups have a point where they’re spread thin on content. It’s at this stage that you could even create a couple of videos just to showcase your abilities. You never know. Sometimes those first videos will become your most memorable of all.

5. Video Production Gear

What kind of background do you want? Do you have to hire actors? How about lighting? You’re going to need to either rent or buy video production gear. If you’re starting a video production company, you likely have a background in this subject, but if you’re just a freelancer, for now, you might want to research what kind of production gear you need to make your videos the best they can be. Every project is going to differ, and efficiency will figure into just how much money you make in your bottom line. Create a list of video production gear you’ll need for your first 10 videos. Go from there.

6. Invest in a Go-to Camera

A base camera is at the heart of every good video production company. You’re going to need that base equipment whenever inspiration hits and you feel like you have a good idea for a video on hand. Sometimes there isn’t time to rush out and rent the equipment. You need it now. The more content you have on your website, the better. Mirrorless cameras are popular right now, as are 4K cameras. You can customize your base camera and always have it ready to go when you want to capture something for your audience.

If you follow all of these brief tips on how to start your own video production company, you’re going to be mightily happy about the results. Soon you’ll have your business accounts up and running, your website will start to get visitors, and your audience is going to grow daily. Hiring a good SEO company to optimize your website is sometimes a wise decision as well, as your Internet reach will in large part determine your success when starting a Brisbane Video Production Goliath.