Category: Digital Branding

Digital Branding

Best TikTok Campaign Creating Methods

Businesses nowadays have a variety of choices for getting the most out of their conversion rate boosting efforts. Social media interfaces are the most common places where these campaigns appear.

You can learn many useful facts about TikTok in the sections below. We’ll show you how to execute successful ads and how to increase your conversion rate on this interface.

Why choose TikTok?

TikTok is a new and possibly most popular social networking platform aimed mostly at entertainment. The user base is quite diverse in terms of age, with people ranging from 14 to 60 years old.

In 2022, the platform is expected to have over 2,1 billion active users, according to research. It’s a shocking amount, especially considering that TikTok was only launched three years ago.

These facts and figures are already convincing. You can almost surely reach your target audience among the 2,1 billion users. 

This option has been available for three years only. Businesses have been using it on a regular basis for two of those years for marketing efforts. That is why employing it for a conversion rate boosting campaign is a relatively new practice.

But is it worth it? We can say that, of course. If you want to raise your conversion rate, TikTok is a great place to start because:

  • You’ll be able to find all of your customer bases in one spot.
  • You can employ audiovisual components to help break down the attention barrier.
  • 50% of users are willing to try something new, that is why your conversion rate can be higher than expected.
  • TikTok users will watch your video content at a higher chance here.

We recommend launching a TikTok campaign if your core audience is mainly under 30 years old. This is key because they are the most active users. That is why they can generate a higher conversion rate. 

Let’s start a campaign

As explained previously, the platform’s main function is to achieve users with uploaded video content. When it comes to developing your advertisements, this is a significant point.

An advertisement should last between 15 and 20 seconds on average. This prevents people from rotating your content. We also recommend that you maintain this length.

You’re probably wondering, “OK”, but what does a successful conversion rate boosting campaign look like? Before you start creating your campaign, keep the following suggestions in mind:

  • Looking for the device
  • Trigger an instant reaction
  • Never forget the music
  • Do preliminary analysis

Let’s look at these points step by step.

Preliminary analysis

Preliminary analytics are the key to your TikTok campaign. You must determine which of your products or services are worth offering. Measurements give you this answer. 

If you forget this step, in the beginning, your chances of increasing your conversion rate will be greatly reduced. You must also decide how you will advertise this product.

Heatmap analysis is a perfect method for this. A heatmap is an analytical tool that shows you how your website is being used by your visitors. Warm colors indicate popular areas of your webshop and cool colors indicate less popular places.

With the help of heatmaps, you can find out which products are popular and which are less.

This will allow you to determine what to advertise. Your product that many people buy or that few. It’s up to you, but we think it’s better to advertise what heatmaps have marked as popular.

The question still remains, how do you advertise, what items do you have to display in your Tiktok campaign?

Heatmaps can help with this, as well.

Examine what are the elements that perform well on your website. What motifs or colors grab your visitors. Be sure to review these during your heatmap analytics, as these will mean the success of your campaign.

The device

After the heatmap analysis, you already know what to advertise and how. However, campaign planning is far from over. Now the specific part is coming.

Despite the fact that it is also available on a desktop computer, the platform is used 99 percent as a mobile application. That is why the main point is to create mobile-friendly content. This is essential for two reasons:

  • To keep your ad from being confusing. Users should not be aware that they watch an ad. If they realize that, this will result in an instant rewinding.
  • Your ad will be blocked by TikTok if it isn’t mobile-friendly. Unfortunately, you will have to start creating material again, which will waste time and money and your conversion rate won’t increase.

It’s critical to think vertically and to strive to structure each object in this manner. To get into the details, here are some criteria that can be a guide for you.

The 9:16 aspect ratio is the greatest method to get the most out of your phone screens, thus we recommend using it. And make your video in MP4 format. If you follow these guidelines your TikTok campaign will be perfect and your conversion rate will increase.

Trigger instant reaction

In the TikTok user community, if anything doesn’t catch their attention, they will quickly go on to the next video. This is a common behavior that you should avoid.

The first few seconds are critical; you must capture your audience’s attention here. This is the only chance to increase your conversion rate.

The best way to do this is to use the audiovisual tools available to you. This is where the data collected by heatmaps comes into play.

The ability to mix the auditory element with visual materials is a big advantage of audiovisual. We recommend using eye-catching colors, images, and text collected by heatmaps, combine with auditive factors.

The colors should match the colors of your webshop, and the overall style should reflect your own. Avoid using too many bright tones, as they have a threatening effect and do not exude quality.

The importance of music

Who wouldn’t be glad to listen to pleasant music? Everyone, of course.

It’s necessary to have some great background music playing in the background of your advertisement at all times. This is significant because music has a relaxing effect. It gives a personality and creates a happy mood.

Users will be more likely to associate a positive feeling with your business or product if they enjoy seeing your ad, and your conversion rate will increase too. Of course, not all songs have the same effect, so we suggest trying to make research among your target audience.

Conclusion

If you want to enhance your conversion rate with the help of social media, TikTok has a lot of potential.

Remember, the whole campaign is based on preliminary analysis. Never miss heatmaps when creating your campaign.

Use the power of audiovisuals and boost your conversion rate with the help of TikTok.

We hope we can help.

Digital Branding

Top Social Media Strategies to Drive Frozen Food Business

There were a time when independent food businesses were dependent mostly upon walk-in customers, word of mouth, print media evaluations before the new era of smartphones and social media started. In the digital age, everything is changed. The customers, on the other hand, are increasingly getting information, determining how to spend their time, and making purchases online.

A low-quality vendor with a high budget may still succeed simply because he or she can afford the rent across from the bus stop. But the case is totally opposite for a smaller one. Especially for a more ambitious artisanal bakery operating out of a home kitchen, as he or she might now compete.

Everyone has a chance at a slice of the pie with the correct new media marketing and branding strategy. Here are some of the best online techniques to consider for the better growth of your frozen food business:

1. Younger People Should Be Targeted

You are not alone if you still have the tape of your mother or father reminding you to eat your vegetables as a child. This reminder is also lodged in the minds of the younger generation of Millennials and Gen Z. When it comes to fresh and frozen vegetable consumption, it is the younger age that is driving the surge. As a result, when it comes to your frozen food business, this is the ideal market.

The truth is that the younger generation is far more health-conscious than their older counterparts. As a result, individuals are more inclined to choose frozen fruits or veggies over other options. This is because they know they are healthier.

2. Make Your Company Green

People are more concerned than ever before about where they spend their money. They want to know that their money is going to be well spent. If you show that your frozen food company cares about the environment, you’ll be able to gain traction in almost every market area. 

For instance, you might want to supply environmentally friendly custom frozen food packaging. You want to make it known that your food was sourced responsibly. You want to make sure your customers know you’re working hard to be carbon-neutral.

3. Show Off Your Creativity & Variety

Finally, you must demonstrate sincerity, variety, and creativity. Customers want to know exactly what ingredients are used in their cuisine. Make every attempt to keep your ingredient list as short as possible. Provide organic alternatives. Single-serve portions should be made. 

Try to come up with ways to serve cuisines that are influenced by many civilizations. You have various options to promote the Innovative frozen food items that you supply. From demos to signs, and from social media to email marketing, there is so much to avail. 

Next, strive to get feedback from your clients through your marketing channels. You will inspire loyalty among your consumer base if you demonstrate that you care about what they have to say.

4. Distribute Dynamic Content

The purpose of content marketing is to build authority through information sharing. Google will rank you higher for related keywords if you post more helpful material regarding the food sub-niche. Your regular readers will love to share your dynamic and original material with others. They will also return for more if it actually gives value to your intended audience by addressing their interests.

Get started on your blog straight away so that your pages can begin to get indexed. This can take some time. Start by sharing some of your favorite cooking tidbits – they’re generally amusing.

5. Participate in Niche Food Photography Communities

Pinterest is only the beginning when it comes to exposing small frozen food brands via photo-sharing groups. Foodily, Instagram, Purple, Kitchen Artistry, dishPal, and food-oriented groups on Flickr are just a few of the super-targeted communities where opportunities abound. It is a nice selection to get you started.

Despite the fact that some of these platforms have a small audience, the people who use them have already decided that they are interested in what you have to offer. 

6. Online Ordering Should Be Enabled

You may already be using your website as an eCommerce property, depending on the type of food you sell. This is a necessity if your consumables are packaged and can be sent easily. Online ordering has the power to increase sales to some great level, no matter if the food item must be delivered within a specific time frame. Although this is not the case when you are dealing with frozen food items. 

Electronic payment alternatives and digital self-service ordering are greatly desired by both restaurateurs and food consumers. Experts claim that anything that can be bought by ordering online has a higher chance of boosting sales. Whether it is an edible product or a hot selling high speed robot arm, the right online information and ordering remove many hurdles. 

7. Optimize Your Website on Mobile Devices

Hungry people sitting at home have two options. The first one is getting to know where to find good food. And the second option is attacking the empty fridge again and again. But when individuals are out and about, especially in an unfamiliar location, they will rely on their smartphones for directions. 

Ensure that your website is mobile-friendly so that these potential customers do not depart with a bad taste in their mouths.

8. Optimize Your Website For Local Search

Google receives roughly two billion local intent queries per month from desktop computers in the United States alone. For example, if someone is interested in trade show rentals in Las Vegas, the person will simply type in Google search and hundreds of websites will appear. The same rule applies to your frozen food business.

More than half of all smartphone searches contain location-related terms. These stats make sense when you realize that the internet is a terrific resource for busy people looking for things to do on short notice. Geo-targeted campaign settings from Google and Facebook’s pay-per-click ad networks can help if organic local search results in your area are too competitive.

In Close

Today’s competition in the food industry is more fierce than it has ever been. It could be difficult for you to make your frozen food business stand out. You will not only protect your market share but also expand among the current demographic of shoppers if you employ these marketing methods.

Salesforce CRM
Digital Branding

3 Main Benefits of Using Conversational AI

Conversational artificial intelligence or conversational AI has become very popular among businesses. It has transformed how businesses communicate with their prospective customers. They may use Chabot’s or speech-based assistants to deliver their message. This can be done to drive sales and customer service. Therefore, if a customer is on a business page and has an issue or a query, they can communicate and get a timely response. There are various advantages that you will acquire when you decide to use Conversational AI.

Agent efficiency

One of the significant benefits of using artificial intelligence is that you do not need any human to intervene. The software takes over customer service and partially eliminates constant human work in customer care. However, this can only apply to simple checking balances, delivery time, or checking addresses. When using Artificial intelligence, this means that the agents in the business are available. This way, they can focus on other matters that contribute to the growth of a business. They can also involve complex issues that could have waited if they had concentrated on the simple tasks. The software will also save the business money they would have used to pay for another agent to handle the customer service. Therefore, the money can be redirected to focus on production or daily running of the business, which will make the business more efficient.

Efficient customer service

A business can lose customers due to poor customer service. The customers must get timely responses from the company for any requests that they might have. Conversational AI is one of the not inefficient methods to keep your customers hooked. Digital helpers can issue assistance to customers on almost all matters. This may include researching products and services, completing their purchases. When the agents in the company are engaged, they can start the conversations and then hand over the conversations to the agents when they are available. However, if a query is complicated, they might be silent on the issue until it is sorted by the agent. This will save time and energy for the agent and the customer. Sing the software will also ensure more consistent customer service. In most cases, it can be difficult for an agent to issue the services 24/7. However, a chatbot will keep up and meet the customers’ demands. This is by answering all simple questions. If they are stuck, they will tell the customer to wait until the agent arrives to answer the question.

Data collection

Artificial intelligence is known for its excellent data collection skills. Some customers will not purchase a product immediately, but they will save it to buy later. The information they give can be used for marketing hence improving the sales. Once a customer provides information about the product, the sales agent may follow up and issue more details. The software keeps track of the communication style and assists the sales agents on how to engage the customers. Conversational AI is one of the methods that can be used to bring growth to businesses. With this kind of interaction with customers, you will have a high retention capacity.

Digital Branding

Tips to Shift Your Company Brand

These days, branding is such a huge part of business. Between social media, SEO website building, and blogging to inform and engage customers, keeping a consistent brand can help you find your target demographics. Yet sometimes you need to change your brand message and pivot to avoid a slump and create new demand for your products and services. Whether you’re an established brand or are still finding your brand message, making a shift can refresh your employees and your customers alike. Below are some tips to shift your company brand and gain more success.

Take a Class

Not Creating Clear Brand Guidelines

One thing you should think about doing is taking a class. If you want to learn something new to bolster your business model and shift your business branding, try taking a course. You will find that the more you learn about a particular subject, the more ideas you will have about the branding and direction of your company.

If, for example, you want to reframe your business as an academic endeavor and need to learn more about math, taking online college algebra courses will open up doors to calculate variables into your company and use this mentality in your branding. Whatever it is, taking a class to learn more about an area of expertise you want to brand your business with is only helpful. You won’t regret learning either way.

Relocate

Not Protecting Your Brand’s Image

Another thing to think about when you are rebranding your company is where you are set up. So much of your business’s identity has to do with where you are. The taxes and regulations will also be affected. Whether you’re in an expensive city or want to set up shop in a place that suits your sensibility, relocating is a great way to rebrand. You don’t need to stay in the United States also. Setting up your business in another country isn’t easy, but there are paths and steps to moving your company abroad. If what you need is a complete rebranding that includes moving to another country, it isn’t so far-fetched.

Change Your Look

Whether you want to shift everything about the business or not, changing your look can get the job done. What kind of graphics do you have now? How have you been advertising? What about your website? Could it use a new vibe? Changing the look of your company can facilitate the branding process. You could do it before you change anything or as a big reveal that you are doing something completely new. Wherever you’re at in the process, changing the look and atmosphere of your company will get things going and provide the ability to pivot.

Find a New Name

When you are going through big changes in personnel, investors, or direction, finding a new name for your company is a great way to facilitate a rebrand. This is usually a total shift in branding, but it doesn’t mean that you aren’t doing the same basic work. It just depends on how far you want to go with the rebrand. A new name will differentiate your company from any bad press that has been generated by someone who is no longer a part of your company. Whether you’re avoiding the perils of bad press or simply want to show your new direction, finding a new name for your business is huge.

Cultivate a Vision

Being Too Complicated

Perhaps the most important thing to do in a rebrand is cultivate a new vision. You should also make this vision known. Whatever you are doing next, showing your new vision to the world is incredibly important. If you aren’t clear about what you are doing now, people won’t know what to expect from you. Cultivating a clear vision is imperative to your next move.

Shifting a company brand is never an easy thing to do. Luckily, there are a lot of options to move forward. Whether you’re avoiding heat connected to a person who is no longer with the company or want to show that you are doing something different. Everyone’s goals and ambitions are different, but if you are trying to shift your branding there are plenty of ways to get it done. You got this!

Branding
Digital Branding

Social Media Marketing Tips For Startup or Small Business

Starting a business is difficult, and it can be even harder if you’re on your own. There are so many things to keep track of, which is where some good social media marketing tips come in handy. You might be wondering what social media has to do with your business’s success rate. The answer is everything! If you have an effective social media plan in place, you can increase your brand awareness and make a lot more sales. Here are some great social media marketing tips for startup businesses or small businesses.

Make your business goals

The first step to social media success is knowing what your goals are. Are you trying to make more sales? Get more people to like and follow your page? Or do you want to increase your brand awareness? Whatever it is, be sure that those goals are clear before you begin. If you don’t set goals for yourself, you won’t know whether or not your social media campaign is working. It’s better to first figure out what you need from your social media campaigns and then start working on it.  

Plan out your week 

Once you’ve made your goals, go ahead and plan out what you’re going to do to reach them. If one of your top goals is getting more page likes, then spend half of a day each week trying to get that done. You could post an ad about the benefits of following your page on multiple platforms or advertise a contest where people have to like your page before entering. There are many ways for achieving this goal, so try brainstorming some ideas before getting started. Prepare a dedicated calendar for your social media and focus on creating quality content throughout the schedule. It will help you stand out from the others.  

  

Create engaging content 

Facebook marketing

One of the most important aspects of social media marketing services are creating engaging content that people want to share with their friends. If you’re looking for some inspiration, try taking a look at what your competitors are posting and see what they’re doing right. Also, keep track of what kind of content people responded to in the past and you might find that they enjoy videos more than images or that they enjoy humorous writing over serious topics. Doing this little research will help you gain more traction for your social media handles.  

Create ads for social media 

If creating engaging content is difficult for you, then one option would be to create ads instead. Ads require less thought but can still get your point across and help boost your page likes or social media following. You could also hire someone on Fiverr to create the ad for you! However, if you want to save some money, there’s always Google Adsense which allows you to host 

Logo

Analyze who your customers really are 

The next step in your business’s social media marketing plan should be figuring out who your ideal customer is. What age group do they fall into? Where do they live? How much money can they realistically spend on whatever it is you sell? This will help determine how often and where you post content so that the right kind of people see it.

Master the basics of social media 

Inforgrapjhic

Finally, don’t forget to master some of the basics of social media. You should be used to Twitter by now, as that’s probably where most people go to buy and sell things these days. Facebook is another great platform for selling your products, but make sure you know how sponsored posts work before going crazy with ads. Once you’ve mastered those sites it might also be a good idea to try Quora or Reddit as well since there are a large number of potential customers on those websites too. 

Do competitor research 

Once you’ve got some good content that you know is engaging, take a look at what your competitors are doing. You can do this by simply searching for their company on any of the social media platforms. If they’re not already following you back, consider sending them a message asking if it’s okay to check out their page and see what they’re up to. This is a great way to gain inspiration about future posts or learn about new ways to target potential customers. It will help you understand the latest market trends to gain more attention from the audience.  

Wrapping up 

By keeping these tips in mind and using them for inspiration, you can increase your sales through social media marketing even if you’re just starting out. It doesn’t have to be difficult! Use this information wisely and you’ll see an increase in the amount of traction to your business. Starting early with social media is an advantage for small businesses and you can gain a competitive advantage out of it.  

Social Media Impacts Your Company's Brand
Digital Branding

7 Secrets to Run a Successful Video Marketing Campaign

2021 is here to end, and it’s clear that video marketing is going to stay for many more years to come. Videos are not only easy to create but also capture audience attention more effectively than plain text. Moreover, it is also seen that videos are shared more than any other content type. This is the reason why every marketer is putting explainer animated video into the picture. 

So, if you haven’t created any video yet for your business, then it’s time to get going. Also, if you are already using it but didn’t get the expected result, you need to kick it up. Are you also thinking the same? If so, then in this blog, you will see some cutting-edge techniques that will help you to give a boost to your video marketing campaign. 

Tips for creating a successful video marketing campaign

Let’s begin… 

1. Keep it short and crisp 

Today only those videos are successful if they are both short and sweet. If your video is as long as a long 30 minutes episode, then there are 90% chances that you won’t be able to get the expected result. Nowadays, no one has much time to spend on useless tasks. That’s why, if you don’t offer them content as per their expectations, then you won’t be able to engage viewers right away. 

Generally, successful video content is about to be completed within 1-2 minutes. So, if you are planning to create a video, make sure you consider its length. Also, if you already have long videos on your bucket list, then try to make them shorter and optimized so that they can be promoted on different social platforms. 

Add high traffic and relevant keywords in the title

Say if you are from a marketing background or creating videos, then you might be familiar with the term SEO. Focusing on SEO while creating a video is another approach to getting excellent results. To get your videos ranked higher on the first page of search engines, you need to ensure that the keywords for which you want are added in the title. 

Just as a blog post, your video title is also essential for ranking on Google. So, whenever you create a title for your video, make sure you keep it under 66 characters, which includes your target keyword. Also, you need to check that the title is engaging and drive qualified leads. 

Try to use category tags

Another tip that will help you to make your video campaign successful is the appropriate category tag. Many people think that category tags do not affect the searches, but they do. Whenever you choose your video tags, they should be the same as the keywords you target for your video. 

Basically, there are two tags that you need to focus on, that is first tag and secondary tags. Try to keep your first tag as precise as possible. Also, the secondary tags are gradually broader than the other. 

Using accurate keywords and phrases is a great way to increase the chances of searches. So, make sure the tags that you use for videos are directly related to the title and context.

Follow a proper posting schedule

Many organizations did not see good results because they were unable to connect with the audience regularly. Are you also making this mistake? If yes, then you need to ensure that each video that you create is posted in the right way. 

By sharing regular content, people will get more attracted and linked with your brand. Thus, to ensure that each post has its own presence, you need to create a posting schedule as it will inspire the audience to come back and see more video content. This approach will be highly valuable if you are planning to launch your product or something exciting. 

So, what are you waiting for? Start establishing your business by sharing constant, engaging, and informative video content. 

Add customer-generated content 

Have you ever noticed what that extra thing that is making the videos successful is? From my experience, I realized that customer-generated content is one factor that is common in all high-performing videos. By adding customers to the videos, you can easily engage them towards your site and inspire them to make purchases. 

This tactic is highly effective because people love seeing themself in the content, and the probability of sharing the video also increases. The higher the number of shares, the more people will view the content, which will ultimately lead you towards your goal. 

Include an appealing call to action

For making your video campaign successful, you need to ensure that each video you create includes a responsive, simple, and engaging call to action. Adding this step to your checklist will inspire people to visit your site or download some resources or even view your social feed. 

Say, if you don’t want to add a particular content or an image, you can also instruct the viewers to take the desired action just by speaking. 

Customers enjoy videos if they find something informative. Thus, start adding excellent calls to action and see a good spark in the conversion rate. 

Evaluate video performance

Last but not least tip is evaluating the success of videos. Many of us keep on creating content but forget to analyze whether the audience actually likes the generated content or not. This is the reason why many brands are unable to see their video marketing unsuccessful. So, if you don’t want to be one of them, I would recommend you analyze the performance of videos.

To understand the performance, you can use Google Analytics to understand how your videos are performing. Say if any video content is not effective, then you can make the changes accordingly. Always remember, the more the analysis, the better the performance. 

Conclusion

Videos are an effective marketing strategy and have the power to thrill conversions. Indeed every video is not powerful, but hopefully, the above tips will allow you to make it highly productive. 

So, are you ready to make your marketing life much easier with awesome animated videos? Go ahead.

About the Author: Anna Wattson is a blogger and a digital marketing expert working with different brands and companies such as the Christian Internet Marketing Company, a Scented Candles brand, Church Marketing Agency, and many other companies. She’s devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow her on Twitter at @annawattson24.

Digital Branding

8 Expert Tips to Produce an Account Based Marketing Content Strategy

If you run marketing campaigns for a B2B company, chances are you have heard of Account Based Marketing.

Also called ABM, it is a marketing strategy meant to reach potential prospects within a target company. Instead of reaching out to an individual, ABM allows you to connect to a group of stakeholders.

This also explains why ABM requires close coordination between marketing and sales to succeed. Add to that content marketing, and you can produce excellent results.

But to make that happen, you need to produce precise content. This can be based on industry, roles and functions of your target decision-makers, or the size of an organization.

That said, here are eight tips that you can use to develop an Account Based Marketing content strategy:

Know Your Target’s “Who” and “What”

Sure, Account Based Marketing means that you are reaching out to a target account. However, every account is made up of a group of decision-maskers.

Before you build a content marketing campaign for a prospect, you need to know who you should target. You also need to identify their roles in an organization.

That’s because a piece of information that matters for a Chief Finance Officer may not matter for a Chief Executive Officer.

However, you should not rely on LinkedIn alone when scouring the Internet to target accounts. You should also look into a company’s annual reports, earning calls, social media accounts, and blog. Doing so can give you an insight into the key issues that a prospect is facing and how your products and services can help solve those.

Use an Account-specific Subdomain

This one is pretty basic but often overlooked.

Whenever you are driving a lead to your website, it would help to use a specific subdomain. Doing so adds a personalized touch. It also makes your prospect feel that you went the extra mile to create an online experience that is unique to them.

As such, it will be inherent for them to engage and interact. That’s called the “power of reciprocity.”

Build a Content-rich Microsite

In relation to the previous point, your account-specific subdomain must have the right pieces of content. This is where having a microsite can come in handy.

Think of your microsite as a content hub. This is where you will organize and present relevant content, third-party data, and resources that will be meaningful to your prospect.

That said, we recommend that you use an ABM platform that can help you build and measure your microsite’s ROI. This includes the number of site visitors, the most accessed content, and how they interact with your data.

Incorporate the Company Name

There is a reason personalization is integral in content marketing. One of which is that it compels your prospect to act.

But do not take our word for it. Let the numbers speak for themselves:

  • 74% of consumers are frustrated when web content is not personalized.
  • 80% of consumers are more likely to purchase from a brand that provides a personalized experience.
  • Consumers view personalized content as essential.
  • 85% of consumers are influenced to buy because of personalized homepage promotions.
  • Personalized calls to action convert two times better than a standard CTA.

A straightforward way to personalize your B2B offer is to incorporate your prospect’s company name. Instead of saying “Learn How to Improve Company Efficiency,” you can say “Improve Efficiency at Oracle.”

Provide the Right Tools to Your Sales Team

As mentioned earlier, Account Based Marketing requires coordination between marketing and sales. As such, you must be providing your sales team with the right tools.

That’s because they will be the ones who will make the connection with your prospects.

Arm your sales team with guided conversations, including value-driven offers like a product demo. That way, they can get the prospects to respond to them and move them further down the sales funnel.

From there, your sales team can gather critical data about your target account. For instance, they can ask whether a prospect uses a competitor’s products and services and what additional features they would like to have.

Pitch a Web-based Presentation

A personalized, content-rich microsite is fantastic, but they are not meant to drive sales. Sure, they allow a prospect to navigate through your content and learn about what you can do for their business. However, it does not demonstrate how your products and services work.

This is where a web-based presentation comes in.

It is like a “virtual salesperson” that pitches your products and services in a linear, storytelling way. Doing so enables you to control your marketing message and pacing. For instance, you can include how your products and services work and how your prospect can make the most out of it.

Offer a Useful Client Experience

Here’s the thing: Prospect-to-salesperson connections do not always happen. That’s because there are target accounts that would like to gather more information before you can urge them to talk to you.

As such, it would be helpful if you could provide your ideal clients with the right tools and content that can support their exploration. This includes interactive white papers, assessments, and quizzes. Doing so can also enable you to accelerate a target account’s consideration phase.

Track and Measure Your Content

Just like with any content marketing campaign, you should always track and measure your efforts.

For instance, you can measure the engagement levels of each persona. That way, you would know which content fosters prospect-to-salesperson connection and generates sales.

On the other hand, you can tweak or eliminate content that does not produce results.

Still, keep in mind that your analytics will only work if you have well-defined goals and KPIs. So ensure that you have them in place before you run an ABM content strategy.

ABM and Content can Work Hand-in-Hand

The content tips listed above are some of the things you can do when building a content marketing strategy for your ABM effort. Regardless, the key here is to produce highly-targeted content.

Build a microsite or a web-based product demonstration that will be relevant to your target account. That way, your prospects will be compelled to interact with you. It will also enable you to guide them further down the sales funnel.

As a result, you can generate excellent ROI.

Digital Branding

The Future of Workforce Management and Recruiting

A few years ago, the job market was tipped in the favor of the employer, so businesses would be the ones with the final say as to who got each position. The situation has changed over time and today, most industries are considered the employee’s playground. Yes, more businesses exist today, providing healthy competition to one another, but also offering a plethora of jobs to prospective candidates. 

However, those same candidates are no longer limited by location to work for a specific industry. With remote work on the rise, companies can have their pick at workers from all over the world, but employees, too, can choose their bosses based on the job’s perks and benefits. Freelancers have also shifted the balance of power in favor of the worker, as they also have the freedom to work with multiple companies instead of a single employer.

All of these changes are reshaping the process of workforce management as well as recruiting. Your business can improve its standing in the eyes of potential workers by keeping an eye on these relevant trends and implementing the most important changes in how you manage your workers to retain the finest talent available.

Employer branding is now a necessity 

Businesses normally use their digital presence to sell to customers or build partnerships in their professional realm. However, as modern-day workers also do their research online when they’re applying for a position, it’s up to you to step up your branding game and build a notable identity as an employer.

When you communicate your brand values properly, from that employer perspective, you can rest assured that potential workers will be more likely to engage with your business and get in touch for a position. This simplifies the scouting and recruiting processes to a great extent, and enables you to build employee relationships well before someone becomes an employee at all. 

Social media recruiting on the rise

Building a brand on social media is now important from another perspective: looking for candidates and doing your best to impress them enough to take an interview. Most fine candidates are already swamped with offers, so you need to make yours stand out, by working hard on building a powerful presence and ongoing interactions with candidates on social media.

Use your employer brand to communicate your core values on these networks and to present what it looks like to work within your organization. Employee-generated content such as stories, articles, and videos can all help your business earn candidate interest. 

A global workforce requires global solutions

Now that remote work and flexible work models are taking over the world, brands are rapidly trying to simplify and streamline all their recruiting, hiring, and employee management procedures. For companies wanting to hire full-time staff remotely without having to set up a local presence, using global employer of record services helps them achieve all their goals.

That way, they can have a legal local representative that takes care of all the compliance and regulations regarding hiring and employee management. It’s cost-effective and it empowers businesses to hire employees no matter where they are. 

Diversity and inclusivity in the spotlight

A competitive salary is no longer the deal-maker or deal-breaker for most workers. Most modern employees want an inclusive, diverse workplace where they know they are surrounded by people of different skill sets, abilities, and backgrounds. It says so much about modern businesses that are willing to change their set-in-stone models to embrace this kind of cultural shift.

In response, brands are adapting their job descriptions, contracts, and recruiting models to make themselves more widely available to differently-abled workers and people from all cultures and with various backgrounds. It’s not just about policies – it’s also about how companies are implementing new collaboration tools and models to actually make such relationships possible. 

Contingent and freelance work 

With the tech revolution still going strong and new tools coming out regularly, it’s no wonder that workers are no longer limited to one definition of collaborating. The pandemic alone has sped up this process even further, getting more companies to embrace flexible models of collaboration with the global workforce in mind.

Now, employers are more open-minded to work with curated freelancers, contingent workforce for seasonal projects, and remote collaboration in general. In turn, flexible workers are more eager to work with such companies, and even more so, to work on multiple projects instead of settling for a single employer. 

Ongoing training and education 

Remote or not, workers need regular training and education to stay motivated and to be equipped to handle their own industry changes and fluctuations. So many innovative solutions, new software systems, all the way to novel collaboration methodologies push professionals to keep adapting. If you, as their employer, help them adapt through regular training, you’ll be on the right track to retain them for the long haul.

Training is also becoming a key factor to attract already highly qualified experts, since they are the ones always eager to learn, and they always look for a workplace that will nurture such a mindset. 

AI-driven analytics 

Digitalization isn’t limited to team collaboration, even though that’s the most prominent shift companies are taking notice of. Next to project management tools and smart software tools, companies are now improving their recruiting processes and employee management with the help of AI analytics

Employers now have the capabilities to recognize emerging trends in employee requirements and workload management. Spotting an uptake in projects or workload growth allows companies to prepare properly, to avoid employee burnout and dissatisfaction, while at the same time meeting their project requirements. 

Workers are adapting to the new possibilities of collaboration and embracing the freedom to work with brands from all over the world more than ever. That kind of flexibility has pushed companies to adapt, digitalize their processes, and work harder on establishing their inclusivity policies.

For your business to hire the most qualified talent, you need to offer a competitive workplace worthy of that talent. Keep an eye on these trends to stay in the know and to learn what you can do better to anticipate your own employees’ needs. 

4 On-Page Techniques forEffective Search EngineBranding
Digital Branding

Don’t Start Your Startup Without These Three Things

Getting your startup off the ground is one of the most exciting times in the life of an entrepreneur. All the dreaming and planning and false starts and failures have finally led to the moment when the proverbial open sign lights up for the first time. You have finally arrived. Or at least, you have arrived at the starting line. The hard parts are still in front of you. But you don’t need to worry about any of that when you first get started. You want to have a smooth opening day and enjoy this moment where all your hard work has brought you. Go ahead. You deserve it. 

But before you pop the cork on that bottle of Champaign, make sure you are setting yourself up for success so that you can avoid the mistakes of other startups. Thanks to your business plan, you have clear goals. But you also have to have the fortitude to stick to the plan even when things are taking a long time to develop. You can’t be tossed about by the winds of fate. Your business maturity has to be your anchor in the storm. Don’t start a business without it. Here are a few more things you will need on opening day:

Insurance

Part of your business maturity is the realization that bad things happen at the least opportune times. That is because there are no opportune times for bad things to happen. You just have to be ready for whatever life throws at you. One of the best ways to be ready is to have excellent disability insurance. If you don’t have that insurance on day one, you are putting your new business in jeopardy.

Mishaps don’t wait until you have proper coverage. Opening day is a prime time for mishaps because you don’t quite have everything nailed down. It is more of a shake-down cruise to find where the weak spots are. Once found, you can begin the process of shoring them up. What happens if you find yourself disabled and unable to work at full capacity? What will that do for your income? What if you have to hire someone on an emergency basis to fill in for you? There is no reason for you to panic over every hypothetical situation. But you should be prepared for a few of them. The best, easiest, and most affordable way to be prepared is to have disability insurance before you allow a single customer to walk through the doors.

Backup Funding

One of the biggest mistakes you can make is to spend every penny of your initial round of funding when you first open. This is a little like not having insurance. If you do not have backup funding for cash flow, you are one unexpected event from being out of business before you can properly start. 

If something catastrophic happens to your office, you are going to have to get the necessary repairs done as quickly as possible. It does not matter that you have insurance that will cover it. You are going to have to wait a while before getting a settlement of your claim. In the meantime, you need money to deal with the problem. Your business will not be instantly profitable. You need cash flow upfront. If it takes longer to reach profitability than you planned, you are going to need a second round of financing. You need to have that source of backup funding on speed dial before you spend a penny of the initial funding round.

The Right Technology

After you open your business is the wrong time to discover that you needed a gigabit connection instead of the cheapest consumer line you could get. You are going to need to start making transactions on day one. You can dig a pretty deep hole if you have to stop doing business and retool your tech. Some changes can’t be made overnight. It takes a while. So get your networking figured out before you bring your startup online.

Not every startup is destined for success. But yours can be if you do the following in advance: Get properly insured, procure backup funding, and settle your technology needs before you open for business. 

Cloud Solutions
Digital Branding

How Managed Cloud Solutions Fuel Business Growth

Even without the current pandemic, the business world would be competitive enough, but the recent global problem has put additional strain on every company around the world. New ways of working and growing had to be discovered and businesses needed to adapt to the new situation as quickly and efficiently as possible.

Naturally, solutions that are both easy to implement and cost-effective were in the spotlight and all eyes turned to technology to provide ways in which companies could continue to work and hopefully prosper. Some examples of such solutions that have witnessed a great increase in use are definitely cloud computing, managed cloud services and open-source platforms. Actually, these are now technology megatrends that drive business growth. We’re going to focus on managed cloud solutions and open source in this text and try to help you understand how you can use them to allow your business to thrive.

Source of growth

All successful businesses utilize managed cloud services and open-source solutions, mainly because the concept allows them to create more agile and flexible environments, achieve more streamlined workflows without spending a lot and, consequently, yield more profit. Namely, open-source technologies feature high transparency levels and are open to inspection, thus enabling you to use and process your own data without being restricted to the capabilities of just one vendor or product. All businesses that want to improve their TTM (time to market), increase revenue and stay future-proof simply have to use such solutions.

Benefits

To begin with, there is transparency. The end-user gets full visibility into the code base and insight into all discussions about how the open-source community creates features and solves bugs. Next, there are global communities that unite around improving open-source solutions and achieve much better results than internal teams. In terms of reliability, we can conclude that the levels of overall reliability are higher, since there is more brainpower tackling open-source code development. Finally, when it comes to money, you need to know that open-source solutions don’t require licensing fees, which means the total cost of deploying a solution will be much lower.

Managed cloud open source

Using an open-source solution does come with some challenges, which is why using managed open-source resolves is the most efficient way to deal with those issues. What most managed open-source providers do is handle the implementations, maintenance and security processes, which means in-house developers can focus on more revenue-driving activities. This in turn allows companies to move forward and grow faster. Recent studies show that the key driver for the increases in both open-source adoption and cloud enablement is the same concept – boosted business agility and increased ability to innovate faster. Logically, the most successful companies are those that manage to combine managed cloud services with efficient use of open-source. 

The model of future growth

We can see that an increasing number of businesses are moving the majority of their computer architecture into the cloud, as they have become more comfortable with hosting their infrastructure and processes in the public cloud. Cloud platforms such as Amazon Web Services (AWB) are dominating the market, which means experts in providing efficient AWS professional services are those who can really help your business grow at a faster rate than ever and you can join many renowned companies already using their services and relying on their expertise.

How does it work?

Typically, open-source companies offer hosting and managing their entire stacks in the cloud, while charging subscription fees to end-users, so they can use their services and access various functionality tiers. The open-source company normally offers the most basic service tiers that include the free open core only, while upsell options are offered for paid tiers with progressively higher functionality levels and additional features. Users can spin up and manage their own environment and mitigate the need for experienced employees who can run and maintain a complex structure.

On the other hand, there are certain challenges when it comes to using a cloud services model, one of which is that an open-source company can choose to contribute its code to a foundation that supports open-source projects, which can help the company in question reach wider distribution. However, this can also cause them to lose a certain amount of control over the way users go from open-source usage to commercial feature consumption.

Conclusion

There is no doubt that cloud-based technological advancements will continue to dominate in the years to come and we can expect that that level of usability will also continue to grow. Otherwise, the adoption would be slow and much more likely to wane instead of increase. This can happen if the platforms used are hard to utilize, manage and monitor. Consequently, we can say that those platforms that are most popular and widely used will continue to develop, since that is the logical result of having an increased number of users (and developers). It seems that managed cloud solutions are the way to go, since they can offer solutions to current challenges and allow businesses to enjoy all the whole range of features offered by an open-source product.