Tag: marketing strategy

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Legal Branding

How to Set up Quality Lighting Fixtures at Your Home

If you are thinking of making your home as attractive as possible, you should make sure that you choose the right lighting fixtures for your home. Remember that your choice of lighting fixtures will really affect how your overall home design turns out. Here are some of the best light fixtures that you should use. 

1. Choose Lighting Fixtures According To Your Home

When choosing your lighting fixtures, it is important that you choose your lighting fixtures according to your home. Remember that your home has a specific style, and you should make sure that you use the right lighting that will fit your home’s overall aesthetic.

Before you choose your lighting fixture, you should take the time to check out your home. What part of your home do you add lights to? What parts need further illuminating? How will you be able to enhance your home’s overall aesthetic with lights? By being discerning of your lighting choice, you will be able to choose the best lighting options possible.

2. Choose The Right Lighting Fixture For Every Room

When you choose your lighting for a specific room, it is important that you use the right lighting. Remember that you will need to make all of your lighting fixtures work for every room.

For example, the room that you need to light up is the living room. If you are going to light up your living room, you should choose lighting options such as ceiling lamps for chandeliers. They cover more space, especially if you put them at the center of the room.

3.Utilize The Right Lighting Colors

Aside from the type of lighting fixtures, it is imperative that you choose the right lighting colors. Remember that your choice of lighting colors will affect how your overall lighting effect will turn up. For example, you want your home’s overall ambiance to be as cozy as possible. This means you should avoid lights that are too bright or glaring. You could also invest in lights that are easier on the eyes.

4. Be Consistent With Your Lighting Concepts

If you choose a lighting design for your home, it is important that you stay consistent with your lighting concept. Remember that you should aim for a certain aesthetic for your home. If you choose a lighting design, you should make sure to stay consistent with the design. For example, you are going to create a cozy ambiance for your home. You could achieve this in many ways. You could use low lighting, punctuated by warm-colored bulbs that will accentuate your home’s cozy feeling. You could also use hidden lights behind your mirrors, to create a sense of closeness in your home. Whatever you choose though, what’s important is that you stay true to your overall lighting strategies.

5. Choose A Good Lighting Provider

An important factor when it comes to choosing to light for your home is your choice of lighting provider. Remember that your choice of lighting provider will affect how your lights will function in the long run.

If you want to use a good quality addressable led strip for your home, you should try out Elstar. The company is more than capable of creating beautiful lighting options for your home.

If you want even further led import from china, you should try out Matchsourcing. The company is more than capable of providing you with other great lighting options at the best prices possible.

6. Choose A Great Focal Point For Your Lighting

If you want your lighting to be as efficient and as aesthetically pleasing as possible, you should make sure that you choose the right focal point for your lighting. Don’t just install lights all over your home. You will need to be strategic. Take the time to check your home. Choose which parts look good enough to highlight. After choosing, you could utilize your lights to shine the spotlight on these spots.

7. Think Outside Of The Box For Your Lighting

When you set up your lighting for your home, it is important that you think outside the box. While you should follow a set concept for yourself, this does not mean that you should follow cliche designs for your home. Be adventurous when it comes to your lighting options. Try various lighting combinations. You could even mix and match certain lighting fixtures such as fairy lights and lanterns. What’s important is that you think up new lighting concepts and that you are adventurous to try these concepts out. Just remember to wear rubber gloves when you install your lighting features.

Conclusion

If you want to make your home as beautiful as possible, it is important that you choose the right lighting fixtures for your home. Remember that the better your lighting options, the better.  Here are some key tips for setting up lighting fixtures at your home.

Digital Branding

6 Examples of Great Co-Branding

Partnering strategically with another business in your marketing can be wildly successful for everyone involved. However, if the relationship isn’t constructed properly, a co-branding campaign could turn into an epic failure. Both companies have to be on the same page with their target audience, vision, promotion, and price to create a successful campaign. The whole point of co-branding is creating an agreement that will make both parties more successful than they could have been on their own by finding a partner that complements them well. There are plenty of examples of great co-branding and below you’ll find six from major brands that can help you in your own business.

Red Bull and GoPro

Red-Bull-and-GoPro

In 2012, Red Bull and Go Pro teamed up for the event “Stratos” which featured Australian Skydiver Felix Baumgartner jumping from a helium balloon 24 miles above the earth. During the jump, Baumgartner broke three world records, shattered the sound barrier, and used a Go Pro camera to capture everything. The event was wildly popular and a successful project for both Red Bull and Go Pro.

Stratos worked because both brands target the same audience. These companies market to thrill-seekers, extreme sports fans, and those who want adventure. Red Bull’s director of sports marketing Sean Eggert has said that “GoPro camera technology is allowing us to compliment the programming by delivering new athlete perspectives that have never been seen before.”

Cold Stone Creamery and Tim Horton’s

Cold-Stone-Creamery-and-Tim-Hortons

In 2009, ice cream chain Cold Stone Creamery and coffee shop Tim Horton’s launched a partnership where each company would put the other one’s menu in 50 of its stores. Executives from both companies decided to partner with each other because they share many of the same customers and each company does most of their business during different parts of the day. Tim Horton’s sees most of its sales come in during the morning and afternoon while Cold Stone serves more customers in the evening. After seeing an increase in sales during a test run, both companies decided to expand the initiative. The two even started offering joint menu items such as coffee floats after listening to the requests of customers.

This co-branding strategy made sense because each company looked at their sales activity and realized that they could complement each other since many of the same customers enjoyed products from both brands at different times of the day. They believed that creating co-branded stores would draw in more customers and they were right.

Uber and Spotify

Uber-and-Spotify

Who doesn’t like listening to music in their car? This partnership allows Spotify users to listen to their favorite songs while they’re in an Uber ride. When you’re waiting for your car to arrive you can queue up a playlist so that your song starts playing as soon as your driver begins your trip. It gives an exclusive experience for Uber riders, Spotify customers have another a reason to pay for a premium membership, and it also gives both companies a unique differentiation over competitors like Lyft, iTunes, Pandora, and YouTube.

MasterCard and Apple Pay

MasterCard-and-Apple-Pay

Both Apple and MasterCard understand that cashless transactions are where our society is headed. MasterCard became the first credit card company to support Apple Pay. This gave Apple an ample customer base to work with while it tweaked its service and gave MasterCard a brand new functionality that was exclusive to their customers. Apple has since teamed up with other major credit card companies to expand their user base.

Dr. Pepper and Bonne Belle

Dr.-Pepper-and-Bonne-Belle

The oldest partnership on the list started in 1975 between cosmetics company Bonne Belle and beverage company Dr. Pepper. After launching the flavored lip balm line Lip Smacker in 1973, Bonne Belle successfully formed a partnership to create Dr. Pepper flavored lip balm. This flavor of lip balm still exists today and continues to be successful.

Nike and Apple

Nike-and-Apple

This is an absolute no-brainer and is an example of very successful complementary branding. Nike knows that their customers who are runners want to listen to music when they exercise and track their progress. So, they formed a partnership with Apple so that their customers could do both. Nike developed a footwear line called Nike+ and Apple created a microchip that fits into the shoes which records the users progress when they activate the feature from their iPod or iPhone. This microchip will tell the user statistics like the number of calories burned, speed, distance, and time. You can even program your Apple device to start playing a particular song when you reach a certain point during your run.

Conclusion

Co-branding can be an excellent way to grow a company without having to make a major investment in resources in branding agencies like Ramotion or create expensive marketing campaigns. It creates a “best-of-both-worlds” relationship where each business benefits from the reputation, image, and customer base of the other. However, co-branding isn’t an end all be all solution and should be executed with caution. If co-branding initiatives aren’t performed correctly, they can turn into absolute blunders. However, if executed properly, they can pay off greatly for all involved and make customers happy. Did you know that having a pet around could make you better at branding? Learn more here.