Digital Branding

Why You Shouldn’t Attempt to Do Your Own SEO

If you have been thinking about promoting your website on the World Wide Web, you might have done some research about doing so. Along the way, you might have heard about search engine optimization, which is used to help promote your website on the major search engines. There are a lot of instructional guides and videos out there that are supposed to teach you how to do your own SEO, and as a business owner who might like handling things by yourself whenever possible, this might seem like an appealing option. However, it is usually not a good idea to attempt to handle your search engine optimization campaign all on your own. Here’s why.

You Could End Up Doing More Harm Than Good

One thing that many people do not know is that it is possible to make your search engine rankings worse when attempting to execute a search engine optimization campaign. This can be done in a few ways, such as if you follow old and outdated SEO methods. Since you are probably looking to promote your website, the last thing that you probably want to do is make your search engine rankings worse. If you hire a professional like the team at http://seattle-seo.net/, you will know that this will not happen. Instead, you’ll see the positive results that you are looking for.

It Can Take More Time Than You Realize

Another thing that many business owners do not realize is just how much time it takes to put together a search engine optimization campaign and to run it as it should be. If you’re like most business owners, you might stay busy doing all the many things that you have to do to run your business. This means that you really might not have the spare time to put aside to run your SEO campaign. If you hire a professional team to do it for you, however, you will know that there will be a whole team of people working on running your SEO campaign as it needs to be. Then, you can dedicate your time to the other things that you need to do.

You Won’t Be Able to Take Advantage of Other Professional Assistance

A lot of good search engine optimization companies offer more than just SEO services. Some of them will help you with things like creating social media profiles for your website and promoting them to your audience. Others will help you set up a pay-per-click or other type of advertising campaign that can help you bring in more traffic. A good SEO company can help you with marketing your website in multiple ways.

If you have thought about doing your own search engine optimization campaign, you should know that this usually is not a promising idea. However, if you work with a team of professionals, you can help ensure that your website is promoted online in the way that you want it to be.

Legal Branding

After Experiencing a Truck Accident, Victims Should Take These Steps Before Leaving the Scene

bigstock-Accident-With-Two-Cars-10969376

If you are involved in a truck accident, you need to follow certain measures to make sure you are rightfully compensated for any losses or injuries. The steps you take after a vehicle collision, will determine the outcome of your personal injury claim. Also, if you are in need of repair immediately contact Arizona Collision Repair at the same time as contacting a lawyer. For a strong case, make the following steps before leaving the scene of the incident.

Call the Police

If your injuries are serious, dial 911 and the police dispatcher will send over emergency medical personnel. If you have not sustained serious injuries, call non-emergency law enforcement agencies from the area where the incident happened. After arriving at the scene of the collision, the police will begin investigations. If the collision involved two vehicles, the police will hand over traffic tickets to the guilty parties, and file a report regarding what happened.

Gather Information

After experiencing an automobile collision you may feel confused and disoriented afterwards, therefore, it is important to gather any helpful information immediately. Later, you may have a difficult time remembering the names of those involved, or other circumstances surrounding the accident.

Ask for the names, telephone numbers, and addresses of all parties involved in or who witnessed the incident. It might help to take the signed statements of witnesses. Jot down the vehicle identification number and license plate of the vehicles involved in the crash.

Before leaving the scene, take note of the time, date, and conditions that prevailed during the crash. It would also be helpful to take photographic evidence of the scene of the incident.

Seek Medical Attention

When the paramedics arrive, you might be admitted to the emergency room if you have sustained serious injuries. Ensure you give your insurance information to the emergency room services. Before leaving the hospital, seek out copies of your admission and all medical records including x-rays, MRIS, CAT scans, and doctors’ notes. This information will be important to your future physicians, and also when you pursue your insurance claim or make an injury lawsuit.

If you linger too long without seeing a physician, the insurance provider may reject your claim on the grounds that your injuries are not related to the crash. However, you should only get necessary medical treatment. Courts and insurance companies do not acknowledge claims for medical treatment, or experimental procedures that exceed the degree of a victim’s injuries.

Alert the Insurance Company

After your injuries have stabilized, notify your insurance provider, and that of the guilty party regarding your intention to make a claim. After reporting the crash to the insurance company, you will be assigned a claim number and your claim will be referred to a claims adjuster. The company will assign an insurance adjuster to assess your property damage, or any personal injuries you have sustained. Ladah Law Firm usually advises its clients to follow up their claims with the insurance company.

Consult with a Personal Injury Attorney

When you are involved in a crash, it is important not to admit to guilt even if you were partially liable for the incident. You should leave the law enforcement agencies, and insurance adjusters to deal with the investigations. In some cases, the police or insurance representatives may go overboard with their questioning hence the need to have a lawyer by your side to avoid self-incrimination. An attorney may also be helpful in cases where your injuries are critical to the point that you cannot gather evidence at the scene of incident. Furthermore, your attorney will be crucial in negotiating a fair settlement with your insurance provider.

Leaving the scene of a truck accident may ruin your chances for compensation if you fail to take the right steps. Before leaving the location of a crush, you should follow the steps outlined above to secure your claim.

Digital Branding

5 Ways SEO Can Help Your Brand Marketing

Improving brand awareness is one of the top concerns for businesses, and a website is one of the most effective ways to do this. This is because your website is the first point of contact with your target audience. Your website can bring in leads, prospects, and attract new customers.

If you are looking to brand yourself and build a successful business, one of the best ways to do this is using SEO. SEO is simply tactics you can use to obtain a high-ranking placement in search results to increase the number of visitors to your website. Simply put, if your website isn’t ranking well in search engines, you won’t be found online.

As you begin using SEO to help your brand marketing, one of the most important things to keep in mind is that it isn’t just about using certain keywords; SEO focuses on the user experience, so if the quality of your content is low it won’t increase your ranking.

search-engine-optimziation-marketing

Below are 5 ways SEO can help you build your brand for more effective marketing:

  1. SEO increases the visibility of your business

Having a strong online presence with a website and social media is vital for continued growth in today’s market. SEO can play a key role in helping you develop a strong online presence by allowing your business visibility to increase with consumers who use search engines like Google. SEO ensures you will have a strong online presence and continue to see increased growth in your business.

The higher your visibility is in search results, the more exposure you are giving to your brand, which leads to more traffic from organic searches. By effectively using online advertising, social media, and search engine results, you increase exposure to your brand and drive out the competition.

Infographic created by Straight North, one of the top internet marketing companies in Chicago

  1. Better user experience

It is now more important than ever to take the usability of your website into consideration when optimizing your website. That’s because search engines look for websites that are easy to navigate, offer relevant information, have a design that is easily accessible, and delivers quality content.

Search engines also take into account how visitors use your website; for instance, if they come and then leave quickly, this is an indicator that they didn’t find what they were looking for. So if your website has too many visits like that, search engines determine it isn’t relevant and drop your visibility.

But because search engines take the usability of a website into consideration, using SEO can decrease your website’s bounce rate. It ensures users are given a positive experience, are able to navigate through your website, learn more about your product, and are converted into buyers.

  1. Cost effectiveness

The costs for social media advertising, PPC advertising, or purchasing leads can add up quickly. SEO is cost effective as a marketing strategy is because it targets people who are already looking for your service or product and produces better conversion rates.

That’s why it is important to understand your target audience, their search behavior, and their buying habits so you not only optimize your website, but increase your visibility for the right market.

  1. Instills trust in your business

In our fast-paced environment, digital users want to know immediately who they can trust and why they should choose one brand over another. Once you achieve a high ranking in search engine results, this sets you apart as an authority in your field. It also establishes trust with your audience since businesses that are listed in the top 5 results of search engines are perceived as more trust-worthy.

On an example of the home remodeling industry, many people before they even engage in speaking with potential contractors spend hours in search engines, finding the best experts and deals. If you are working in a specific niche, such as “transitional style“, you would want to rank higher for this keyword, so they can easily find you as an expert on the topic.

  1. Access to new data

As you begin using SEO and begin having a higher number of visitors, you can begin to using analytics to track information about your visitors. You can see what key words they used and how much time they spent on a page. You can also see where they are located and what time of day they are the most active online.

For instance,maybe you can see that the most commonly used key phrase to find your website is “San Diego SEO” and that a large percentage of your visitors are located on the West Coast; this is valuable customer data that will help you develop better strategies for advertising.

 

Legal blogging pays off
Legal Branding

Crafting the Perfect Strategy For Legal Blogging

For more than a decade now, lawyers and their firms have begun blogging as a way to bring in high-quality clients. Based on the latest research in the form of a survey amongst in-house counsel, we’ve discovered the type of impact that blogging has as a business development tool.

The survey discovered some interesting facts that include:

  • 84% of in-house counsel believes legal blogs are trustworthy.
  • Counselors read firm branded, attorney written blogs more than they read blogs written by professional journalists.
  • 50% and more believe prominent legal blogs have a major influence in whether clients will choose one law firm over another.
  • Daily blog readership has dropped since 2010, but weekly and monthly readership has made up for the loss in daily readers.

Ultimately, we’ve discovered that the Internet helps craft a better reputation for law firms when used correctly. We will now outline a winning strategy for achieving great success while lawyer blogging. 

Why Legal blogging

Lawyer Blogging Success Strategy

Use the following six-point plan to attract your ideal clientele while blogging for business success:

  • Identifying your ideal client base – in order to attract ideal clients, you need to create blogging content focusing on your chosen area of practice. Identify your ideal client and do what the top legal blogs do and focus on content specific to this area of practice. Avoid writing about anything else and stay focused. You need to brand yourself as an expert in your chosen practice area.
  • Pinpointing your ideal audience – it’s certainly important to create content geared toward current and prospective clients, but it’s even more important to create content that will have a major impact on influencers in your chosen area of practice. To achieve thought leader status in your practice area, create content that will engage with and get shared by association leaders, conference coordinators, publishers, reporters and today’s top legal bloggers. This is the best way to get noticed and become a major authority in your chosen field.
  • Pay attention – the best way to gain the attention of your ideal audience and major influencers in the field is to really listen and pay attention to the topics being regularly talked about. Sure, creating content is certainly important to help spread the word as you look to attain authority status. But you have to write content that’s relevant to what your area of practice is currently focused on. So keep your eyes and ears open, discover what’s being talked about and shared in your industry most often and focus your content on the latest trends.
  • Networking – most of the world tends to look at blogging as a marketing tool, but it’s more effective when used as a tool for networking. You can easily use your blog as a way to get to know new, influential people in your practice area. Interview exciting people on your blog. Do not hesitate to quote the work of others in your practice area, and make every effort possible to comment on and share thought-provoking pieces. In the end, you want to become an active member of the blogging community and you want your peers to know it.
  • Make the time investment – becoming a successful blogger in your area of practice will take time. Do not expect to achieve immediate results. Be willing to put in the time, effort, and energy to become a successful legal blogger.
  • Using social media – use social media websites like LinkedIn, Twitter, and Facebook to draw attention to your true online identity, which is your lawyer blog.
Example of legal blog

An example of a successful lawyer blog

Conclusion

Do not hesitate to take advantage of legal blogging to help grow and expand your practice. Many law firms are capitalizing on this medium and use blogging to bring in new clients and achieve major business success.

 

 

Legal Branding

Bails Bond and its Chronological Process

Bad times can hit anyone at any point of life. Getting in trouble including being charged with a DUI, you should consult an AC Law DUI Lawyer. What one should therefore do is note down all such survival strategies that can keep him away from impending dangers. One of the worst consequences that a person can encounter is getting jailed. Once this happens, it will take moments for his world to turn upside down. So before that happens, one should have the concept of bail bonds clear so that it doesn’t involve more complications in the process. But first, you need to know the process thoroughly and then only you can proceed to save yourself or your near one, that is, the victim.

Well, a lot has been said about bail bonds in general. But how many people are aware of the steps that need to be followed one after another. So, here are the procedures that are followed in the processing of bail bonds:

  • Getting Booked – Under the process of booking, the person is usually arrested and taken into police custody. Officers will then take your personal information into account. For instance, your name, date of birth as well as all your physical characteristics will be noted. Once done, the information on what type of crime you have committed will be taken into consideration. Your fingerprints and all relevant photographs will be recorded. Thereafter, your criminal background will be investigated and any personal belonging like phone, keys, purse etc. will be confiscated. Once these are done, you will be transferred to your local jail. In the case of any minor offense, you will be provided a written citation. After signing it, you will then be released and appear later in court.
  • Arranging your Release – Once the booking procedure is over, the next step will be making arrangements for your release. As per the authorities, their primary concern would be to ensure that you would be present on all court dates in future. In some cases, you might be eligible to get a release on the basis of your own recognizance. This means that you make a promise through a piece of writing that you will appear in court whenever it summons. However, there are certain factors based on which the judge will grant own recognizance:
  • How serious is the crime committed
  • Details of your criminal record
  • If your community considers you a threat
  • If you have strong ties with the community

Despite, if you are released on the basis of your own recognizance but fail to appear in court on the mentioned date, as you had promised, a warrant will be issued against you for arrest.

  • Initiate Bail proceedings – Written promises to appear in the court as per specified dates are not always sufficient. The court will look for a financial guarantor that will assure your appearance in court. As far as the process of bail is concerned, a fixed amount of money needs to be paid by you so that the release from police custody is possible. However, you need to promise that you must appear in court at any cost on account of all your criminal proceedings that have been scheduled. If you keep up to your promise, your bail amount would be returned, and if you don’t, you will be arrested and your bail amount too will be forfeited. 
  • Bail Hearing at Court – The court will conduct the process of bail hearing to decide whether bail would be granted and what amount would be fixed for it. For this, a few factors will be taken into consideration by the court:
  • Your mental as well as physical condition
  • Monetary resources and family ties
  • Your history of drugs and alcohol
  • Your criminal records
  • Past record in regard to appearance in court
  • Duration of your residence
  • Imposing restrictions on traveling, medical and psychological treatment etc.
  • Posting the Bail Bond – After the court sets your bail amount, a certain percentage needs to be posted or paid to the court. Once it is paid or posted, a document will be issued by the court stating that you are granted release. If you fail to post the bail bond, you can hire a bail bond agent like Post Bail By Phone who will charge a certain percentage of the total bail amount. The amount will, however, be non-refundable.

Besides, you can always talk to a bail bond agent who will help you get a fast release and free you of further complications as soon as possible. The reason is simple. The sooner you are out of jail, the better it is.

Digital Branding

How to Update Your Interior Setting

Your interior setting is a reflection of your style and taste. The quality of the environment will determine how comfortable you feel while spending time at home, whether you are entertaining guests or are relaxing by yourself. If your home has become outdated, there are a few ways to increase the quality of the setting using the guidelines listed below.

Add a Backsplash

A backsplash will take the design of your kitchen or bathroom up a notch with subway or tumbled stone tiles that are installed. Although backsplashes were once used to protect walls from splashes, they are now a decorative element that will boost the value of the home. Some of the trendiest backsplashes include salvaged materials, reclaimed wood, and marble. 

Install Shutters

The window treatments that are used will contribute to the design of your home and should look appealing to update your interior setting. Consider installing plantation shutters from a company like http://www.theshutterstore.com/ to cover each window with top and bottom halves that can be opened to allow more light into the home. There are a variety of color shades that you can choose from to ensure that the shutters complement the surrounding decor of the home. 

Add Wallpaper

Although wallpaper has been outdated in recent years, it has now made a comeback and will contribute to the design of the home. Choose a trendy print that includes a faux marble print, oversized florals, or a herringbone design. Wallpaper will allow the home to look professionally decorated and is ideal for larger spaces. It can also be used on an accent wall to prevent it from overpowering the room.

Add Crown Molding

Crown molding will add charm and value to your interior setting. You can upgrade a plain room with crown molding to create an elegant space, which will boost your home’s value. Consider using Trimroc molding, which consists of lightweight polystyrene foam that is coated in hard plaster and is easier to install yourself.

Install Dramatic Chandeliers

The lighting that is used in each room is one of the main focal points of the setting that will set the style of your home. Consider dressing up your laundry room with a regal chandelier that is an easy afternoon project and is affordable to purchase. You can also add a drum light fixture in a dining room or a retro starburst chandelier in your kitchen to create a modern environment that looks chic.

Use New Fixtures

From door knobs to pulls that are installed on your kitchen cabinets, there are several areas where the hardware of your home will determine how dated the property looks inside. Consider installing new fixtures and choose from a variety of finishes by selecting brushed nickel, aged copper, or bronze. You can use modern stainless steel knobs if you want your home to appear sleek and sophisticated or use vintage-style knobs if you’re creating a farmhouse style. Painting or restaining the cabinets will also allow them to look updated.

 

Blogging
Digital Branding

4 Ways to Attract More Readers to Your Blog

Are you having a tough time increasing traffic to your blog? You may have started out in this business wearing rose-colored glasses. You probably believed that if you posted it they would come. Unfortunately, this statement is only halfway true. You definitely have to post more than your fair share of exciting content, but nobody’s going to ever find it unless you actively promote your blog and content so that your target audience can easily find it.

Sounds difficult, right? If you don’t know what you’re doing than it will feel practically impossible. On the other hand, if you take the time to learn how to attract more readers to your blog, they’ll be visiting in droves and you’ll have more readers than you ever imagined possible in no time at all.

Are you ready to learn how to attract more readers to your blog? We’ve discovered four simple techniques that will bring more readers than your servers can handle! Before long you’ll have to upgrade your server setup to accommodate all of your awesome new fans.

Blogging

Attract New Readers to Your Blog Using These 4 Amazing Techniques

  • Stick to a regular posting schedule – when you have a regular posting schedule, and you stick to it religiously, your readers will know when new content is going to come their way and they will absolutely expect it from you. When people first visit a new blog, they often look at the published date of the most recent posts. At the start, they want to see if the blogger regularly posts content. And then they check to see if the blogger posts content consistently. Visit www.catchingupwithCassandra.com and see firsthand how easy it is to develop and stick to a consistent posting schedule.
  • Make sure your content is relevant for your specific audience – some bloggers have a tendency to create posts that are all over the place. This is a big mistake because people tend to read blogs when they are interested in learning about one main topic. They do not want to become a regular reader of a blog that posts about videogames one week, TV shows the next week, and pressure cooker recipes a week later. A blog like that is confusing and all over the place. Find an audience that you are trying to cater to and then create content about that specific topic. Try not to ever veer off course, because otherwise you may upset your readers and scare many of them away. And that’s the last thing you want to do if you’re trying to get and keep more readers for your blog. Check out www.savingcommoncents.com to see a great example of staying on topic.

Social media

  • Use social media channels to promote your blog – at this point, every blogger must have social media accounts on all the most popular sites like Facebook, Twitter, Pinterest, Instagram, and every other flavor of the month social media site. Why? Your readers spend hours of their time on the sites every day. If you ever want your content to go viral, you need to begin sharing it on social media. Not only will social media make it faster to spread your message and get you more fans, having social media accounts is a great way to make it easier for new people to discover your blog and brand.
  • Let other bloggers guest post on your site – by allowing other bloggers to guest post on your site, you are instantly opening up your blogging platform to their readership. More often than not, the blogger will notify their mailing list about the guest post and then direct their fan base to it. This will immediately bring healthy attention to your blog along with a fresh, new readership.

Interesting blog content

Conclusion

Attracting more readers to your blog may seem difficult on the surface. If you begin using the four strategies that we have shared with you today, new readers will begin visiting your blog faster than a speeding bullet. Try them out immediately to learn the truth firsthand.

Blogging
Digital Branding

Content Marketing for the Self-Employed

Coming up with ways to successfully market your products and services is often difficult for self-employed entrepreneurs. In the past, you needed a massive marketing budget in order to get your name out in front of potential prospects ready to buy up the exciting things you had to offer. In today’s digital world, it’s easier and certainly less expensive if you use content marketing to your advantage.

Today on AltitudeBranding we’d like to share some of the best content marketing tips that we’ve discovered for self-employed entrepreneurs looking to scrape out a living in this tough environment. If you implement these strategies, you’ll find it easier than ever to get your marketing message in front of an interested audience.

Prepare blog content

5 Content Marketing Tips for the Self-Employed

  • Establish an online home base – when you first begin implementing a content marketing strategy, you need to have a home base, meaning a localized place to share all of the wonderful information, infographics, videos, and other pieces of content with your readers. The best way to establish a home base is to create a website for your services. And to take it a step further, create a blog on your website that you can regularly update with important content that your market will find enticing.
  • Create engaging content that your readers will love – sharing information is only the first step in the process. The information and content that you share has to be engaging to keep people interested and coming back for more. A simple way to create engaging content is to share it in story form. Everyone loves to read interesting and unique stories. So creating story-based engaging content is the best way to make sure your readers stay engrossed in your self-employed foray in the business world.
  • Build your content marketing campaign around cornerstone content – a simple definition of cornerstone content is the creation of one major piece of content that you’ll use to base all future content off of. Choosing the style of cornerstone content is up to you. It can be a white paper that you create for your self-employed business. It can be in the form of a landing page. It can be in the form of a large, informative blog post. The main thing is that you focus your time and energy on one or two pieces of cornerstone content and then base all of your other topics off of it so that you can explore different themes and avenues based on offshoots of this initial information.

Varied content

  • Blog posts are great but there’s more to life than the written word – the great thing about content marketing is that it taps into so much more than writing articles. Certain people interested in your self-employed journey will certainly prefer to read your thought-provoking blog posts. But many others will be interested in infographics, videos, podcasts, and more. So expand your horizons and create multiple types of content so that you can increase your reach to other potential customers who do not prefer reading about your business endeavors.
  • Repurpose, repurpose, repurpose – in many cases, it takes hours of your valuable time to create engaging, thought-provoking content. Instead of using your content once, you can repurpose it into other forms to help spread your message far and wide. One example would be to take blog posts from your website and package them up and turn them into a white paper. Or, you can take information from your blog and use it to create an attractive and engaging infographic.

Promote blog content

 Conclusion

Content marketing for the self-employed really isn’t a big mystery. If you implement the strategies that we shared today, marketing through content creation and distribution is more powerful than ever.

Local Branding

Money Saving Ideas For Parents

Having children is the most rewarding, enriching, and exciting thing a person can do, It is also one of the most expensive.  According to the United States Department of Agriculture, the cost of raising a child to the age of 18 is roughly $300,000, (and I doubt that even considers the costs of the latest iPhone they think they need by the time they are six). Needless to say, that is exactly the reason why a great number of people turn to financial plan solutions – to get prepared for the little ones. As the experts from My Wealth Solutions would say, it’s a series of well-planned investments that would help you reach the financial stability much needed when expecting.
We all want to provide for our children but it is not always easy to make ends meet. However, there are ways we can save money and still enjoy the life we are creating for our families. Below you will find a few tips that will help.

Money Saving Ideas For Parents

Car seat

It has to to safe, not stylish   

Parents tend to think they have to have the best and latest of everything for their little ones. Manufactures know that and put every bell and whistle they can think of on their products. The fact is, your child is going to outgrow many of the things you purchase, long before you even try out all those options. Take car seats for example. Your child will go through at least three car seats (or more). Your car seat needs to be safe and installed correctly. Spend your time researching the car seat and not your money on options.For ideas on what you really need to travel with baby, visit sites like bottlesandbanter.com.

Stroller

Strollers

Did you know some strollers cost hundreds of dollars? They recline, lock, have reversible straps, umbrellas and come with HBO. (Okay, no HBO) Then they fold up and “fit” into the trunk of your car. When you get to the mall, doctor’s office, or the park with your screaming baby in their car seat, you struggle to get this stroller (which is much like a Volvo) out of the car and then fight to set it up. By now your child is having no more waiting and the minute you strap him in, he goes into a melt-down that makes every mother in the area wonder if he is being kidnapped. You push your child, his diaper bag, your purse and the Volvo into the mall, where the fit continues. You end up pushing all that back to the car with one hand and a worn out baby on your hip. The next time you venture out, you grab the $20.00 umbrella stroller that you keep in the backseat and just go.

Money saving ideas

Buy, Sell, Trade

Use consignment shops, shops that buy and sell baby clothes and save a bundle. It is shocking how fast a kid grows. They often outgrow something before they even wear it. Sell it at a shop like Once Upon A Child or on EBay. Take good care of the clothes your child wears. You can trade them if they are in good condition. Co-Op with other parents and have swap meets. Get the most out of your child’s clothes and the things they need.

Support Groups

Make arrangements with friends to trade off babysitting, mother’s day out and other things that cost you money. The group I was in even cooked double meals once a week and traded. That way we always had a meal in the freezer that we had not had the day before. Take turns taking the kids to dance class, practice, or the park. You save money and find a little time just for you.

For more ideas, visit www.femmefrugality.com. This site is a great go to site for just about anything parent/ money related! There are a lot of ways to save money listed on the internet. Use common sense and remember one rule.  Just because you did not have it as a child, does not mean your child needs it.

Law books
Legal Branding

Choosing The Right Colors For Your Law Firm Site

Chances are, when designing your law firm’s website, the colors of the site were not considered as a major factor.  Sure, you wanted something clean, professional, and polished, but that was probably the most you thought of it.  It is a scientific fact that people perceive feelings and attitudes about a place of business based on the colors presented to them. Colors carry powerful meanings and those messages are part of your brand. Take the website of Levinson Law Group, for example. This website features blue, gray, and a bit of gold. What do these colors say about the company?

What Does Color Mean?

Levinson Law Group’s logo features three words; “Strong, Compassionate, Reliable” This is part of their brand and company image. The primary colors of their site, back up their image.  Let’s look at what the colors mean:

  • Blue
    • Trust
    • Smart
    • Power
    • Stability
  • Gray
    • Security
    • Reliability
    • Solid
    • Intelligent
  • Gold
    • Of value
    • wealth

As you can see, the colors this company chose are perfect to answer the unspoken question, “Why hire us?”

Subtleties of Colors Add Meaning

Another site,Victims Lawyer.com features the same colors. The difference is subtle. Victims Lawyers.com feature more gray in the overall layout of the site. This means to the consumer, they are stressing the idea that the customer is secure with them. It is the same message presented in a different way to brand their company. While these legal professionals deal with many types of clients, they are award winning personal injury attorneys.  A client who has been hurt at the hands of, or due to the negligence of another person, is already at a disadvantage. If that company refuses to deal with them fairly (forcing them to hire an attorney) they have reason to be insecure. The attorney they hire will make them feel safe and secure. That begins with the mental image their brand presents.

Steven Sweat logos

A third example is Syndicate Legal. The blue and gray scheme of this site are almost blended. This give the message that they are equally dedicated to obtaining your trust and representing your case. They do not favor blue over gray because they are equally important. However, you will notice a little green in the main page of this site. It is an understated detail that speaks volumes. Green represents money and growth. A client looking for an attorney to seek damages for him, may think he will recover more if he uses this attorney, simply because their mind reacts well to the splash of green on the site.

Woodland HIlls

Common Colors For Legal Websites

It is easy to understand why the understated colors of blue and gray work well with legal websites. But as in the above examples, an accent color drives your point home.  Just as using green works to represent money and gold suggest value and wealth, using other colors allow the law office to mold their brand to their specific target audience.

Red is an accent color you will find on most sites.  Red means power, strength, energy, and passion.  A criminal defence attorney may accent more heavily in red. This is a statement that they are willing to fight.

Yellow is the color of happiness, This is a good accent color for legal professionals in family law, for example.  Often you will see the color orange. Orange is an equal combination of red (power) and yellow (happiness). This is for the law offices that stress finding a solution that works for everyone.

Every industry uses the science of color technology.  From hospitals, to schools and prisons, the colors serve a specific purpose. Law offices are no exception. The colors used will an impact on your business. So choose wisely and let your website work for you.