Month: August 2018

Digital Branding

How the Cloud is Changing the Marketing Field

on August 7, 2018

 

Data is extremely important to drive decisions in the marketing field. Nothing can or should be done on a whim, so in order to find success, companies look to the cloud to help store and process marketing information. According to Mark Hurd, CEO of Oracle, “All enterprise data will be stored virtually in the cloud.” He adds that “more data is in the cloud now than in traditional storage systems.” Why are so many companies making this switch? Here are a few ways the cloud is helping to change the marketing field for the better.

Content Relevance

One of the most important factors in content marketing is that your content must be relevant to your product or client and to the community you’re targeting. If your content strategy isn’t relevant to your product or your target audience, you’re sure to see your efforts go to waste. According to Oracle, looking at data collected from both clients and audiences can help marketers make connections between them. Collecting information and honing in on specific issues can help clarify the central themes for your marketing campaigns. While this is already important in the marketing field, cloud technologies have revolutionized the way data is collected and analyzed. Now all your marketing information is in the cloud, and your applications can make inferences on their own.

Personalization

Personalization is also a critical element in modern marketing campaigns. Cloud-based data has greatly improved the degree of specificity to which marketing professionals can target their audience with demographic and psychographic details. The immense amount of data out there allows one to get a better picture of their target and deliver more tailored content via personalized ads. It was difficult to personalize anything for larger pools of consumers before the advent of cloud software. Now, this data can even help detect and predict behaviour patterns and anticipate an audience’s readiness something new. This can help marketers to assemble personalized content to win their audience over.

Less Human Participation

Collecting data, tracking feedback, and making inferences for strategic purposes can take a lot of time and energy. Thanks to the cloud, there is now less human interaction needed for marketing campaign production. However, this doesn’t mean the cloud is taking jobs away from marketing professionals. In fact, it frees up time for these professionals to work on more pressing matters. Professionals can use this time they’ve saved to discover insights and focus their efforts on creating better campaigns. In essence, the cloud isn’t replacing jobs, it’s making jobs more efficient.


Data is changing the way marketing works and the jobs the field may require in the future. A growing dependence on software and information calls for more tech-savvy talent. Marketing agencies are now hiring data scientists and tech professionals who better understand the systems in use and can help pull out the whos, whats, wheres, whens and whys the software produces. Marketing is ever-changing, but its end goal has always been making sales, and the cloud can help make that process even smoother.

Legal Branding

Dangers of Road Rage

on August 6, 2018

The definition of road rage, per the National Highway Traffic Safety Administration (NHTSA), includes actions a driver takes that endanger other people or property. It can involve an assault with a motor vehicle or the use of a weapon by either the driver or a passenger in one vehicle against the operator or passengers of a different one. Road rage is against the law, but if your vehicle has been damaged, you’ve been injured as a result, or a loved one’s life has been cut short, Los Angeles personal injury attorneys can help you get maximum compensation.

According to the AAA Foundation for Traffic Safety, 56% of crashes in the U.S. are caused by aggressive behaviour. Also, the NHTSA has found that 66% of auto accident fatalities are caused by aggression and that aggressive behaviour often results in an aggressive response. The organization found half of the drivers on the receiving end of aggression responded aggressively themselves.

What Is Aggressive Driving?

Various behaviours characterize aggressive driving. Road rage is often triggered by anger or being upset. Drivers under stress may exhibit behaviours such as:

  • Illegal passing
  • Tailgating
  • Honking
  • Failure to yield
  • Going through red lights/stop signs
  • Weaving in and out of lanes
  • Speeding
  • Ignoring traffic signals
  • Obscene gestures

However, road rage isn’t always caused by the aggressor. Driving habits that can trigger an aggressive response include using a cell phone, keeping high beam lights on when there’s oncoming traffic, or failing to use a turn signal when changing lanes or turning. Also, check your blind spot when switching lanes. Cutting someone off, even inadvertently, can trigger an episode of anger.

Getting a Handle on Road Rage

If a driver responds to you aggressively, it is important not to escalate the situation. The following tips can help prevent an incident:

  • Do not react or retaliate.
  • Do not make eye contact.
  • Continue to drive safely.
  • Realize the other driver doesn’t handle stress well.

Road rage starts due to emotions and reactions caused by many stressors in life. These can include an argument with a spouse or partner, getting fired at work, or disciplining children in the car. A driver may be late to work or an appointment and be in a rush. Road rage can happen to anyone but is more common in young male drivers and individuals with certain psychological problems.

Why Road Rage Is So Dangerous

Not having a handle on your anger or emotions can trigger the characteristic behaviours of road rage. Aggressive drivers are dangerous because they are not in full control. They may be unable to avoid a direct collision or hitting something head on. An aggressive driver is also more likely to crash at higher speeds, increasing the likelihood of severe damage, injuries, and deaths.

Consequences

If you’re caught being an aggressor, you may face criminal charges. This might mean going to court, paying legal fees, and even facing imprisonment. The potential for physical harm and death to yourself and others is too high.

A personal injury attorney can help if you’re a victim of road rage. Your attorney will offer advice on what to do immediately after the incident. They will provide expert legal help and representation throughout the case to ensure you’re compensated for head, neck, back, knee, and other injuries or trauma.

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