Month: May 2022

Digital marketing
Digital Branding

Short Yet Useful Guide on Brand Traffic in SEO and How to Influence its Growth

The queries “buy sneakers” and “buy sneakers on Aliexpress” differ in only two words, but carry a fundamentally different message. The first is a classic example of a commercial request, and the second is a commercial request by intent, but also a branded one since it contains the name of a particular site.

A large number of visits to the site for branded queries is a good signal for search engines. This means that people trust the company, and distinguish its site from competitors, that’s why it should be ranked higher in the search results.

Where to track branded traffic and how to increase it – read our article.

Best Digital Marketing Methods

 

How does branded traffic positively differ from non-branded traffic?

Clicks on branded queries differ from other clicks in a number of parameters that affect the SEO promotion of the site.

  • Higher CTR

The click-through rate of branded queries is higher, as the user is looking for a specific company, rather than choosing from a variety of offers in the search results. If the site has well-written meta tags and there are no gross technical errors, then it will take first place at the top and attract the majority of users who have set a branded query.

  • Increased conversion

Users who initially trusted the brand and searched for its website are more likely to make a purchase, call, or other desired targeted action.

  • Good behavioral factors

Behavioral factors such as time spent on the site, browsing depth, number of pages viewed, bounce rate, and other user interactions with the resource are crucial for SEO. For branded traffic, behavioral metrics will be expectedly high. The reasons for this are the same as in the previous two paragraphs.

  • Natural backlinks

If a brand is popular and trusted, people talk about it. Users willingly put links to the company’s website, thereby increasing the link mass in the most natural way. However, in order not to reduce SEO performance and the level of trust in the site, it is important to always check for broken links. This can be done using the broken link checker.

  • Low dependence on search engine algorithms

Google periodically changes its algorithms to counter the manipulation of unscrupulous promoters. At the same time, sites that use only white SEO methods may lose positions for a while. The popularity of the brand will help you not to lose a significant part of the traffic and adapt to changes faster.

Please note that it is not always justified to work on increasing brand awareness and investing in the growth of branded traffic.

This will not help if you have a local business – a small repair shop, a dry cleaner, a bakery, a flower shop. Your customers are those who live or work nearby. Also if your company – state contracts, which participates in tenders. In this case, the corporate website acts as a business card, and other factors influence the decision to cooperate. You shouldn’t spend money if you have an online store of inexpensive consumer goods. As a rule, users rarely look at the brand, more often at the price, ease of ordering on the site, payment, and delivery.

Effective ways to increase branded traffic

Digital Signage

 

Brand traffic can and should be influenced. Let’s say right away that direct cheating is a dangerous and inefficient way. But there are many legal ways to capture the attention of the audience.

#1. Social media activity

The company’s pages on Instagram, Facebook, TikTok, and other sites provide an opportunity for active interaction with an interested, loyal audience. To attract the attention of subscribers, you can arrange contests and giveaways, and publish polls, reviews, and useful tips. At the same time, you shouldn’t strive to give a direct link to the site in every post – let users find information themselves. At the same time, the presence of a link to the site in the social network profile is a must!

Targeted social media advertising is great for introducing users to a brand and expanding your audience reach. With it, you can “get familiar” with a potential client who at some point will remember the company and want to learn more about the brand.

#2. Content marketing

Publications in thematic groups, interviews with company representatives, participation in podcasts, and collaborations with bloggers and influencers on TikTok help to increase information about the brand. If users know that the company provides quality, expert information in their field, they will look for answers to their questions on the official website. Moreover, good content can go viral, attracting new audiences.

#3. Presence in aggregators and directories

Such sites often dominate the search results, especially for geo-dependent queries. You can take advantage of the current situation by developing profiles on the most popular sites and, in fact, getting free attention from the audience.

Wrap up

Often SEO specialists and site owners don’t take into account traffic for branded queries as significant for promotion. This is a mistake. Branded traffic can indirectly influence the position of the site for non-branded queries and bring additional visitors. You can work on the growth of brand queries in various ways. The most effective of them are high-quality content on the site and external resources and activity on social media.

 

Shoes
Personal Branding

Here is All You Need to Know About Inserts for Running Shoes

The requirement of the inserts for running shoes becomes important when there is pain felt in the joints or knees. These kinds of inserts help in to release the foot pressure. For many people running shoes are required regularly. It can be for athletes or jogging. For extra comfort of feet, it is preferable and vital for running shoes.

It is often seen that runners always have to wear shoes for long hours. Pains in the joints or knees are possible if the shoes cannot provide the required comfort. It becomes difficult for runners to carry throughout the day unless they feel comfortable. In such cases, players or runners can use inserts for running shoes

Benefits that are possible wearing insoles or inserts are as follows:

  • No backache 
  • Improves overall performance 
  • No blisters 
  • Reduces ligament stress 
  • Maintain proper alignment of bones and joints

Athletes or runners have the chance of improving their performance with the inserts of insoles. Even after wearing it for long days, it avoids forming uncomfortable odors.

Choosing Inserts for Running Shoes- Points to Note

Runners spend high amounts on new shoes. Purchasing new shoes is based on quality, as well as keeping comfort in mind. Running can cause discomfort, or it can be painful leading to reducing performance on routine. Hereby, apart from seeking top-quality or branded shoes, there is a need for insoles.

While running, the runner’s feet reverberate which affects the different parts of the body. It includes hips, knees ankles shoulders, and neck. The running shoes are made keeping the convenience of the runners in mind. So that athletes do not face any problems while continuing their exercises and activities.

In such cases, the inserts for running shoes enable to customize the running shoes and provide the runner’s ways to improve their activities and reduce related issues of pain and any other severe health problems.

So, if not a professional runner but it is a passion for anyone, they should use it to increase their efficiency in running. Better the health condition and less tired to the body it will respond with high energy.

Hereby, a person can run without inserts for running shoes. But intense pressure exertion to the feet can cause pains to the legs and sometimes the entire body. As a result, the body will need some rest; which means that there will be a break in the routine. So, whenever an initiative was taken by a person to run. It can be as a morning exercise or for any preparation for the running race then it is essential to add inserts for the shoes.

After all, if the body remains energetic the mind is happy. Then there are chances that professionals or any player will enjoy running. They feel comfortable and healthy with stable feet.

Blisters are common problems that are painful, but when it is continuous, they can interrupt routine practices. Running is itself strenuous for feet, on the other hand, blisters with swells and pus may turn infectious to the skin at the same time.

Final Words

For long-runners such as marathon runners, the inserts for running shoes are essential. Not only for a better fit for shoes, but it ensures stability and support to have the players’ bodies balanced. As it provides proper support, it ensures that the accurate fit can lead to reducing or minimum injuries.

The injuries are reduced along with maintaining the health of joints and bone alignments. Especially, the inserts are required when the runners are run for extended hours throughout the days wearing shoes.

work culture
Legal Branding

Why Tradies Need Workwear: 10 Benefits for Tradespeople and Business Owners

If you’re wondering why tradies always walk around in workwear, it’s not because they know they look great! 

Tradie Workwear has many purposes and benefits for both workers on the job and the businesses employing them. 

To find out more, read our article all about workwear and why tradies need it. We’ve put together a comprehensive guide, including 10 benefits of tradie workwear.

Types of Workwear

Tradie workwear is about more than just high-vis vests, orange pants, and overalls. Workwear can range from everyday clothing to protective gear. Some people may classify Personal Protective Equipment (PPE) as workwear while other people categorize it separately.

Tradie workwear includes both men’s workwear and women’s workwear, and a lot of worksite apparel is gender-neutral.

Some of the most common kinds of workwear include:

  • Polos
  • Shirts
  • T-shirts
  • Shorts
  • Trousers
  • Overalls
  • Jackets
  • Wet weather gear
  • Jumpers
  • Safety vests
  • Protective gear
  • Disposable workwear
  • Safety footwear 
  • Non-safety footwear
  • Gumboots
  • Workwear accessories, including socks, shoelaces, and boot polish 

The Top 10 Benefits of Workwear for Tradies and Business Owners

1. Durable and Long Lasting

Tradies work hard, and the gear they wear needs to work just as hard. You might be exposed to chemicals, coarse materials, or harsh weather conditions. Your clothes could also get worn down through general wear and tear and constant washing.

Modern workwear is made from fabrics that are strong yet lightweight and comfortable. A tradie’s workwear will be resistant to damage from both accidents and wear and tear. If small rips do occur, they are often prevented from spreading due to the durability of the fabric.

2. Made for Safety

Not all workwear is PPE, but most workwear can play a role in protecting you onsite. Workwear is great for tradies because it reduces the risk of injuries, accidents, and unwanted time off. For business owners, safety workwear assists with compliance increases productivity, reduce legal liabilities, and keeps your team on the job.

Workwear can protect against physical damage, chemical and biological exposure, ergonomic injuries, and a range of other safety hazards. High-vis workwear increases visibility and reduces the risk of associated injuries, while sun-protective workwear can minimize heat exhaustion, sunburn, and related injuries.

3. Complete Comfort On the Job

Tradies don’t spend a lot of time sitting around on the job or working indoors, so they need uniforms that can stand up to an active outdoor lifestyle! Workwear ensures you and your team are comfortable all day long.

Tradie workwear is designed to be breathable so you can keep cool while you’re working outdoors. It is also designed to move and stretch with you. This allows you to reach, lift, pull, and perform a range of other tasks without limiting your movement or causing discomfort.

4. Look at the Part on the Worksite

Presentation is important in the workplace, even when your workplace is a construction zone.

If you want to win contracts, earn repeat customers, and make a great impression on every worksite, presentable workwear is one small but effective way of doing it. First impressions are important and wearing high-quality workwear will help to create a positive impression of your business. You can even personalize your workwear, so it better represents your brand and brings your team together!

Investing in premium tradie workwear will ensure your team looks great, even after long days on the job. Premium products are designed to last longer, even in harsh environments, meaning you don’t have to keep replacing your workwear just to maintain presentability.

5. Men’s Workwear and Women’s Workwear

Comfortable, practical workwear is available for tradies of all shapes and sizes, including both men and women. While a lot of workwear is completely gender-neutral, some items will be designed for just men or women.

Footwear is often separated for men and women, with ladies’ safety footwear available in women’s sizes and foot styles. You can also get items like polos and jackets for both men and women.

Whether you’re looking for men’s workwear or women’s workwear, it’s easier than ever to find options for every tradie!

6. Remain Compliant As An Employer

Safety is one of the most important priorities on a worksite. While safety is a matter for both workers and employers, the burden of responsibility often falls on employers.

Luckily, you can get the workwear that is compliant with Australian laws, regulations, and policies. Your company might also have standards that need to be adhered to, and shopping for compliant workwear is a great way to meet those standards. Rather than relying on your team to provide their own gear, you can standardize and streamline the whole process by investing in your own workwear.

7. An Economical Option

Workwear is generally affordable to buy, but the true value comes in the long term. Tradie workwear is specifically designed for the job, meaning it will last longer, feel better, and need replacing less often. The less you need to replace your gear, the more money you will save in the long term!

When it comes to workwear, make sure you buy gear that’s affordable but not cheap for maximum value for money.

8. Protect the Rest of Your Clothes

There are plenty of great things about being a tradie, and not having to wear your everyday clothes is one of them. Unlike many office workers, you don’t need to worry about picking out your outfit for the day.

Not having to wear your casual clothes also means they will last longer because let’s face it, your jeans and your favorite shirt wouldn’t last long on a work site! 

9. Workwear for All Weather Conditions

As we’ve already mentioned, tradies often find themselves working outside. Many tradies have to work through all weather conditions, from the beating sun to the drizzling rain, cold and dark mornings to windy afternoons.

Of course, there are rules about working in inclement weather, and eventually, the site manager might call tools down. In the meantime, it’s good to know that there is workwear to keep you warm, keep you cool, protect you from the sun, wind, and rain, and keep you visible in low light. 

10. Workwear Customisation Offers a Range of Advantages

You can get custom workwear thanks to embroidery and screen printing services. These services allow you to add your logo to practically any piece of workwear, from hats to shirts to jackets.

Custom workwear offers instant branding and advertising for your business. It promotes a sense of professionalism and it’s also a great way to promote camaraderie and unity between your workers. 

Multiple companies are often working onsite at once, and workwear that’s embroidered with logos is a great way to ensure your team is remembered!

Final Thoughts: You Can’t Go Past Workwear for Your Team

There are plenty of reasons to invest in high-quality workwear and practically no reason not to! When you’re searching for tradie workwear, look for a company that covers all your needs, including embroidery and screen printing services for your custom design requirements.