Month: August 2022

Hotel room
Legal Branding

5 Hotel Lighting Design Ideas to Create a Seamless Guest Experience

Find out how hotel properties can benefit from better lighting design including lighting control systems and transitional lights

Interior of spacious lobby

A fancy golden hotel lobby is well decorated

In the hospitality industry, the guest experience is paramount. From the second a guest walks through the front doors of a hotel, they should have their needs met at all times. Since hotels are such busy atmospheres, it can be difficult to discern the impact of lighting design on the guest experience. In reality, lighting is one of the most important aspects of hotel design. From the lobby to the guest rooms, every area of the property should be lit in an appropriate, safe, and appealing way. In fact, good lighting can actually boost a guest’s mood upon arrival—it is that powerful!

To give you a bit of guidance as to what hotels should prioritize in terms of lighting, we’re going over some modern lighting design ideas & trends. We hope that our examples help you identify ways to improve your property from a design, building management, and guest experience perspective. Plus, we’ll be taking an in-depth look at how commercial control systems provide superior outputs for your customers. Let’s get started and discover how hotels can use lighting principles to enhance their service and ambiance.

1. Lighting Control Systems For Common Areas and Guest Rooms

These days, it is easier than ever for hotels to implement lighting control systems for adaptive fixtures

Luxury stylish kitchen and living room

A guest room is decorated with an LED lighting package

Lighting control creates more comfortable guest rooms.

Some of the greatest recent innovations in the lighting industry are thanks to lighting control systems. Many large properties will already have lighting control systems that are used to control lights in ballrooms for special events or potentially even outdoor lighting packages to create an appealing facade. Today, we are going to be talking about how lighting control systems work in common areas and guest rooms. 

As we mentioned, lighting can change a guest’s mood as they enter the property. So, in order to provide the best possible guest experience, you should provide the ideal amount of lighting. Since outdoor light changes throughout the day, implementing adaptive lighting is the only way to ensure that guests are always receiving the right amount of light in the hotel lobby and other common areas.

It is also beneficial to make sure that guests are getting the best lighting in their rooms as well. While guests still need to be able to control the brightness of their room light, hotels can use adaptive lighting to change the hue slightly to match a natural circadian rhythm. Simply put, when guests have the right kind of lighting brightness and hue, they’ll be able to fall asleep and stay asleep more easily. 

Luckily for hotel properties, it is easier than ever to introduce adaptive lighting elements without breaking the bank to retrofit every fixture. Hotels can achieve these adaptive lighting concepts through the Internet of Things (IoT)

An Internet of Things is a type of lighting control system that relies on WiFi connectivity to communicate between devices. In the cases we’ve just discussed, the two devices required are a light sensor and the light fixture itself. This is sometimes referred to as “smart lighting.” Communicating via the control system, the sensors instruct the lights on how to change and respond to natural lights. Using this technology, hotels can ensure that guests are getting the best lighting possible everywhere on the property.

2. Prioritize Natural Light

Use natural lighting as much as possible to integrate your property with its environment

Skylights are an excellent way to provide natural lighting for hotel lobbies.

When we spend too much time indoors, it tends to affect our mood. Going too long without natural sunlight makes anyone feel stressed, irritable, and impatient. This is especially true for travelers arriving in a hotel lobby. Your guests have likely been cooped up in a car or an airplane for the majority of their day. To combat stress caused by travel, we recommend that hotels use as much natural light as possible on their property.

Using large windows for natural light also helps tell the story of your property by showcasing the surrounding area. Whether your property is located at a tropical destination, a bustling downtown, or in a rural area, visitors will want to take a look around. By giving your guests opportunities to take in the surrounding area, they can essentially start exploring while they are in your lobby. Not to mention, the more there is for guests to view, the more time they are willing to spend in your lobby in the case of longer than normal wait times.

3. Match Lighting to Ceiling Height

When choosing lighting fixtures for common areas or rooms, make sure you are taking the ceiling height into account

Lower ceilings require recessed lighting.

Lighting design principles change based on the size of a room on your property. Essentially, your lighting design should be altered room by room based on the size and the design of the room. When planning out a lighting redesign, one of the most common mistakes made is not taking the ceiling height and composition into account. For example, if you have a large space with an exposed loft-style ceiling, you will need to choose bulbs and fixtures that are optimized to fill a room with light—including the ceiling above. For rooms like these—conference rooms, for example—you may want to use bay style lighting to properly light the room.

On the other hand, for a smaller room with a finished, plaster ceiling, it should absolutely not be lit with bay lights. For smaller rooms, recessed lights will be able to light a room properly without overlighting or influencing the room design too much.

4. Plan Out Transitional Lighting

Transitional lighting is essential to provide a seamless environment for guests

Transitional lighting helps guide the guest from room to room without barriers.

One of the key features of hotel design is the need for rooms with various different purposes. You have the lobby, guest rooms, common areas, conference rooms—and in some cases pools or restaurants. All of these areas will require slightly different lighting profiles. Because all of the areas will have different lighting, it is important that you plan for transitional lighting to avoid having areas be too bright or too dim.

For example, guests who exit a bright lobby and into a dim mood-lit hallway will likely have some difficulty adjusting. To combat this phenomenon, place transitional lights on either side of the entrance from the lobby to the hall. These transitional lights will help the guest’s eyes adapt to a change in light more gradually, as opposed to suddenly. This is also true for hotel elevators. If the elevator lighting is different from the guest floor hallway lighting, then transitional lights need to be placed in the elevator bay area to help people adjust as they find their room. 

5. Balance Task Lighting with Decorative Lighting

Hotel lighting design should make a statement, but not if it means compromising task lighting

Stylish spacious lobby

A lobby is decorated with decorative lighting and task lighting

Design is important—but providing excellent service is more important.

In a lot of hotel lobbies, the lighting acts as both a practical lighting fixture and centerpiece. Chandeliers, fountains, and other fixtures often include lighting elements that add to the ambient light in a hotel lobby. While these are great for adding to the guest experience, it is important that task lighting is prioritized as well. At the front desk, luggage check, and valet stations, there should be ample light for guests and employee communication. These lights are referred to as task lights—which means they are used for an express purpose like completing a job task. By keeping task lighting as a priority in addition to decorative lighting, designers can create fashionable and functional hotel lobby lighting landscapes.

Commercial lighting is not easy when it comes to the hospitality industry. You have to take into account the emotions and motivations of everyone who uses the space—in addition to the architectural elements. We hope that you learned a bit more about how lighting is used in hotels and got a few ideas to improve your own property. While lighting for hospitality is not an exact science, following the design ideas we’ve presented will help you create seamless lighting for an optimized guest experience.

Digital Branding

How to Send Event Invitations Using a Gmail Mass Email Service

With a Gmail mass email service, you can instantly send personalized invites for your next major company event.

 Glass toast

Corporate people are dressed up and are toasting

No matter your industry, hosting special events and parties for customers, donors, or employees is a great way to inspire confidence in your brand and give guests an experience they won’t forget. The first step in planning a corporate event is to establish a guest list and send out invites. These days, most event invites arrive in an inbox rather than a physical mailbox, so you’ll need the email address of all of your guests in order to get started with your invites. If you are hosting an internal company party, getting the addresses should be no problem. If you are hosting a customer appreciation party or another type of event with external guests, you need to make sure they provide an address otherwise you’ll have to find their address on a social media platform like Facebook or Linkedin. Once those addresses are collected, you can compile them into an address list.  From there, you can get started composing and personalizing your invitations. If you haven’t done this before—you’re in luck! We’re showing you how to send mass email invitations for business events. Using our techniques, you’ll be able to garner a greater response rate and set yourself up for a successful event. Let’s dive in!

What Should Be Included in an Event Invitation?

Before we learn how to use a Gmail mass email service, we need to break down the basic parts of an event invitation

Presentation

A man is standing In front of people at a corporate conference with tables and chairs and a presentation on screen

Make sure you cover the basics in your invite.

Every event invite needs to contain certain basic information that guests will need in order to attend. It doesn’t matter how many design or personalization elements you add to the message, if the necessary information isn’t present, people will either be confused or will be hesitant to attend the event. Because of this, you need to include the following point in any invitation for a corporate event.

  1. Time and Place – The time and place of the event need to be clearly communicated. If the location is hard to find or has certain parking restrictions, you should list those as well.
  2. Links – Depending on the type of event, you will want to provide some context. For example, people like to know what charity is benefitting from a charity gala. Providing a link to the charity site helps educate guests on the organization before they contribute.
  3. Benefits – For some, attending an event is enough of a benefit—but that isn’t the case for everyone. In order to make sure you get the best attendance possible, list a few benefits or highlights that you want potential attendees to know about.
  4. Schedule – While not every event will have a fully fleshed out schedule by the time invitations are sent out, it is a good idea to give your guests an idea of what will take place at the event. This can include a lineup of speakers, cocktail hours, dinner times, etc.
  5. Food Options – If you are holding an event that is serving food, you should definitely list the options that will be provided. While this may not seem like the most important information regarding your event, it is essential for those with dietary restrictions.

Now that we know the most important parts of an email invitation, it is time to learn about writing and sending invites using a Gmail mass email service. 

Writing an Email Subject Line for a Corporate Event

A Gmail mass email service makes it easy to add personalized elements to your email copy

Audience

An audience is applauding to speaker at a work conference

Write an attention-grabbing email subject line.

To get started writing your invite, you should come up with a few ideas for a subject line. Your subject line is arguably the most important part of your invitation because it is the first thing a recipient will see when the message arrives in their inbox. If your subject line is unclear or just isn’t strong enough, you will likely end up with a lower response rate than you expected. We highly recommend using a Gmail mass email service to help you personalize your subject line. When people see their name mentioned in the subject line, they are far more likely to click than if the message looks like it could have been sent to anyone.

The second element of subject line writing that event planners need to pay attention to is word economy. A subject line is short, which means you have to use your words wisely to get your initial message across. A good example of a compelling subject line would be—”{first name} you’re invited to our Annual Gala!” In this example, the name is personalized and the intent of the message is clear. If there are other details you can fit into the subject line—that’s great! A good example of this would be including the name of the headlining speaker. However, in most cases, it is best to keep the subject as short and direct as possible.

Writing and Body Copy for Your Email Invite

Now that your subject line is taken care of, it’s time to give your guests the details in the body of the message

Man working on a laptop-

A man is smiling and sitting at a desk, writing emails while the woman takes notes

Include all essential information in your message copy.

Once you’ve settled on your subject line, you can shift your attention to the body of the message. While no event invitation should have paragraphs of copy, it is important that you hit the 5 main points we addressed earlier in the article.

One thing to keep in mind when writing your body copy is to do your best to sell the event. Be sure to highlight the most enticing parts of the event. If your event is a charity gala, showcase the charity and include a section about how much money you intend to raise/how much money was raised in the past. If you are sending out an invitation for a seminar, you will want to highlight the speakers and their credentials.

Once you feel that your body copy is well written and has hit the 5 major details to be included, you can move on to adding design elements.

Adding Design Elements to Your Invitation

To make your message even more appealing, you can add design elements, photos, or embedded videos

Mass email services make adding design elements super easy.

When the core of your message copy is ready to go, it is time to add even more appeal to your message by using design elements. Most event planners and marketers aren’t expert graphic designers—and that is ok! Using a mass email plugin, event planners can access drag and drop-style tools that make adding borders, backgrounds, pictures, and videos a cinch. Using the tools provided with your mass email service, you can create an appealing, professional message quickly and easily.

By including these elements in your invitation, you will set your email apart from other messages in an inbox and provide your recipient with more important information about the event. If you have a video from last year’s event or an example speech from the headlining speaker, you should include a video embed in the message to give attendees an idea of what your event entails.

Execute a Mail Merge to Automatically Personalize Your Messages

Once your message is all set, it’s time to run a mail merge and test that all personalization elements are being correctly input

Emails

Sending emails represents a concept of the art

A mail merge is a process that automatically adds personal information where designated.

Now that you’ve successfully designed your email with all of the essential elements, you are ready to execute a mail merge and start testing your messages. A mail merge is a process of automatically inputting information from your address list into each email. When you designate personalization elements using brackets like {first name}, double-check to make sure that the phrase in the brackets is the same as the phrase used in the vertical columns of your spreadsheet. That way, when you import your address list and begin the mail merge, you can be sure that the correct information is being put in the correct part of the message. You can also use more personalization elements than just a first name. For example, you may want to include the recipient’s profession or job title. As long as the information is present and properly organized in your address list, you can use it to personalize your invitations.

The last step you need to take before hitting send is to test your messages. Easily test your messages by sending yourself or a coworker a test message from your mass email service. Ensure that all photos, videos, and personalization elements appear correctly and your copy is free of errors. Once you are sure that your invitation is free of any errors, you are ready to hit send. 

Events are an important part of keeping customers, employees, or donors involved in your business. To make sure you put on the best event possible, you should follow our steps to craft compelling email invitations using the tools included in a mass email service. By following these steps, you can start sending out eye-catching invitations in a matter of hours.