Month: March 2023

Video production
Personal Branding

Why Should You Consider a Career in Video Production?  

on March 31, 2023

Every day you use your mobile to watch videos that make you laugh, cry or think. Those 15-second videos are an excellent way to have fun, learn and create a conversation, right? But not just that. These videos are also a source of pride for millions worldwide that make a living through them. Have you ever thought about who creates those videos and what it takes to make them? Even better: have you ever considered being the one that creates these pieces of content that impact thousands of people daily?

Video production is a dynamic and exciting field that offers endless opportunities for creative individuals passionate about visual arts and storytelling.

The benefits of working in the video production industry  

Video production

A part of video production work, behind the scene, is perfectly represented

Here are some reasons why you should consider a career in video production:

1. Endless opportunities:

The demand for video content is higher than ever. Everyone, from small businesses to large corporations, wants to create video content to promote their products or services. As a result, there are countless opportunities in the video production industry for creative professionals.

2. Lots of different careers:

Video production offers a variety of career paths, including camera operator, video editor, sound designer, director, producer, and more. This diversity of careers means you can find a niche that fits your unique skills and interests, whether you prefer to work behind the scenes or in front of the camera.

3. Creative freedom:

Video production allows you to exercise your creativity and imagination to produce visually stunning content that tells a story. From coming up with a concept to scripting, filming, editing, and post-production, video production gives you the creative freedom you need to express yourself.

4. Diversity of projects:

In video production, you’ll have the opportunity to work on a wide range of projects, including commercials, documentaries, music videos, TV shows, and movies. This diversity of projects ensures that your work will never be tedious and that you’ll constantly be challenged to learn and grow professionally.

5. Collaborative environment:

This industry requires teamwork and communication to produce high-quality content. As a video producer, you’ll work with other creative professionals such as writers, directors, editors, and sound designers to create visually stunning content.

6. Constantly evolving industry:

The industry is continuously changing. You must stay up-to-date with the latest trends and technologies to ensure your work remains relevant and engaging.

In-house vs agency: Choosing your career path in video production  

If you decide to pursue a career in video production, you can work in-house for a company or as part of an agency.

Advantages of working in-house 

One advantage of working in-house is having a more straightforward work routine. You’ll be working for one company, so you’ll better understand the employer’s expectations. Another advantage is that you’ll have a better chance of developing a deeper understanding of the company’s products, services, and brand. This knowledge can be beneficial when creating video content that accurately represents the organization’s vision and values. You’ll also have the opportunity to build relationships with other departments within the company, which can help you create better material that meets the business’s needs.

Perks of working for an agency 

Camera

A snapshot of the cinema camera system from a film set.

Working for an agency has many advantages. For example, you’ll be exposed to a wide variety of clients and projects. This diversity can help you develop a broader skill set as you’ll work on various projects requiring different approaches and techniques. This interaction can also help you build a more extensive professional network, which can be beneficial when looking for new job opportunities.

You’ll also enjoy more creative freedom. Agencies often work on projects for multiple clients, making them more open to original and innovative ideas. This creative autonomy can be especially beneficial if you’re passionate about storytelling.

Ultimately, deciding whether to work in-house or for an agency will depend on your preferences and career goals. Considering which option will provide the most fulfilling and rewarding career path is essential.

Choosing a professional video agency  

Choosing the right professional video agency to work for is critical to success. A well-run agency can offer you valuable training, mentorship, and opportunities to work on exciting projects to help you grow your skills.

Take, for instance, Sunday Treat, a video agency in London. It’s an award-winning video production company that values creativity, innovation, and excellence. The company offers a supportive work environment that encourages employees to take risks and push their limits to create the best possible work.

Sunday Treat understands that video production is more than just creating visually stunning content; it’s about telling stories that resonate with the audience and effectively communicate the brand’s message and values. The company also believes that the best work is created when people join forces to combine their unique skills and perspectives. As an employee, you’ll have the opportunity to collaborate with other talented professionals from different disciplines.

Are you ready to work in video production? Take the time to research different career paths, identify your strengths and interests, and find the right company that aligns with your values and career goals.

Brand
Digital Branding

5 Biggest Branding Trends for 2023 and Beyond

on March 28, 2023

Over the past few decades, branding has changed tremendously, with businesses now placing greater emphasis on creating a thorough branding strategy that includes not only their logo and tagline but also their values, customer experience, and general reputation. The importance of branding has increased in the current digital age as businesses try to stand out in a crowded market and forge new, meaningful connections with their customers. Now that 2023 has arrived, it’s critical for businesses to comprehend the most recent branding trends that will influence the sector in the following year. Whether it’s augmented reality, experiential marketing, or purpose-driven branding, the trends covered in this article will help businesses stay ahead of the curve and make meaningful connections with their customers.

Purpose-Driven Branding

Merging Pdfs

A young man is taking care of his business brand

Customers are growing more and more interested in the principles and philosophies of the businesses they patronize. Aligning a company’s beliefs with its consumer base and leveraging those values to inform business decisions are the main components of purpose-driven branding. Brands that can effectively convey their mission will experience a rise in customer advocacy and loyalty. Purpose-driven branding helps businesses connect with customers who have similar beliefs, but it also helps them stand out from the crowd and improves their reputation. In 2023, we may anticipate seeing more businesses implement purpose-driven branding as customers continue to become more socially and ecologically conscious.

Voice Technology

Voice technology is becoming more and more a part of our daily lives, and 2023 is predicted to see this trend continue. Consumers are growing more accustomed to using voice commands to operate their gadgets and access information as smart speakers and virtual assistants like Amazon Alexa and Google Home gain popularity. If companies want to stay ahead of the curve, they must invest in speech technology and provide their customers with an intuitive interface. Giving customers voice-activated ordering or informational experiences is one way to do this. If businesses can successfully use voice technology in their branding strategy, they will be better equipped to communicate with customers and stay ahead of their competitors.

Experiential Marketing

The main goal of experiential marketing is to give consumers unforgettable experiences. Pop-up stores, immersive experiences, or interactive installations might be used to accomplish this. More businesses are likely to use experiential marketing in 2023 to give their clients one-of-a-kind and memorable experiences. In effective brand building, it’s important to work with proper experts who will take all the new experiences into consideration and help you build something that will wow the consumers and enrich their lives. The retail and hotel sectors, where businesses are seeking ways to stand apart from their rivals, will see a particularly high prevalence of this trend.

Micro-Influencer Marketing 

Influencers

A schematic representation of influencer work in a nutshell

Although influencer marketing has become more popular in recent years, a move to micro-influencer marketing is anticipated in 2023. Micro-influencers are those who have a modest but active social media following. Working with micro-influencers increases a brand’s chances of reaching a highly targeted audience and obtaining sincere recommendations from people who are enthusiastic about its items. We can anticipate that more companies will use micro-influencer marketing in 2023 to expand their consumer base and raise their profile.

Augmented Reality

A customer’s experience with a product or service can be improved using augmented reality (AR) in the context of branding. For instance, a retailer of furniture may employ augmented reality to let customers see how a piece would look in their house before making a purchase. Customers may digitally try on cosmetics from a beauty company to see how a certain shade would appear on their skin before purchasing it.

Companies may give their customers engaging and memorable experiences by integrating AR into their branding strategies. AR offers a fresh and cutting-edge approach for businesses to interact with clients, which may also help them stand out from the competition. Additionally, AR gives businesses the chance to gather crucial information about consumer interactions and preferences that can be utilized to guide their future branding and marketing initiatives.

In order to stay ahead of the curve as we travel into 2023, businesses must be informed of the most recent developments in the rapidly expanding field of branding. The themes we’ve covered in this article, from purpose-driven branding to augmented reality, reflect the most important ways that businesses can engage with their clients and create enduring bonds. Investments in these trends will put businesses in a strong position for success in the upcoming year and beyond.