Printing stickers for your business or art is a quick and relatively cheap way to get your brand out there. Customers and clients love getting stickers and putting them on laptops, bags, or even cars to show their support. But a sticker needs to be designed well for it to succeed in the marketing world. If you’re looking in the L.A. area for stickers on-demand, you’ll want to have a ready-made sticker to print. Here are a few design tips for your stickers.
Use Different Shapes
Stickers typically come in two shapes, square or circle. And while something a little off-shape, such as a diamond or oval, may work to catch the eye, non-standard forms work better. Attention is drawn to the unusual, so making a sticker with a unique shape will get your sticker seen more.
If you have a mascot, or your art is of a person or animal, design the shape of your sticker around the shape of your subject. The curves and contours of the art will make the sticker stand out and will invite fun placement on different objects. In a sea of 90-degree angles and perfect circles, your unique shape will stand out.
Keep Font Readable
Nothing is worse than having to squint or tilt your head to read something. Stickers are, by nature, small and already a little difficult to see if there’s text. But using a font that is hard to read or doesn’t allow for more than two words without getting all squished together makes for a terrible sticker design.
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If you’re using text on your sticker, either as a full quote or just your/your company’s name, make sure you pick a font that is legible and easy to read when small. It’s best to steer clear of any overly decorative or curvy fonts unless you’re only using one word or your text makes up the majority of your sticker design. Using simple and clean fonts helps your sticker stand out and gets your message read.
Maintain Color Coordination
Chances are if you’re making stickers, you’ve already got a brand for you or your company. Which means you have a logo and most likely a website. This means there are colors and designs already associated with your brand. If you’re printing out any marketing material, you want to make sure you keep cohesion with the rest of your brand. Printing out a lime-green sticker may seem like a good idea to attract attention, but if your logo and website are dark blue and silver, you’ll lose the connection, and your sticker won’t be recognizably yours.
Getting your stickers printed on demand is an excellent tool for keeping up with your marketing. But if your sticker isn’t designed well, it can be a futile effort. By utilizing unique shapes, with readable text and colors that match the rest of your brand, you can make quality stickers that represent you and your company.
