Whilst there is a lot of focus on getting sites to the top of Google search results pages and gaining traffic to the site, conversions are the most important part. A lot of website traffic is good but it is worthless if it isn’t contributing to conversions. Conversions are what get people moving in the sales pipeline and help to generate business for the organisation.
The conversion rate is the number of times a use completes a site goal (determined by the organisation and their SEO services in Australia) divided by the amount of traffic through the site. The higher this rate is the better because that equates to an increase in goal completion. There are a few simple ways to help boost the conversion rates of a site, mostly through increasing the user experience of the site.
Improve Page Load Times
The loading time of a page can have a big impact on the conversion rate. People are more likely to spend more time on a website that loads quickly and reacts to user actions than one that doesn’t. There are statistics to show that 53% of users will abandon a site that takes more than 3 seconds to load and 79% said that they will not return to a site that takes too long to load.
This indicates that the loading speed of a page is crucial to the conversion rate as people are more likely to stay on a site and continue to use it if it loads quickly. Optimising images is a great way to help this. Resizing them through software such as Photoshop or Online Image Optimiser will aid in increasing the pages load speed.
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Removing bulky code, avoiding external embedded media and minimising round trip times will all help to improve page load speed. It is easy to check this using a website speed test tool which can be found on Google.
Additional reading: 19 Best Tips To Speed Up WordPress (increase site speed by 200%)
Ensure that the Correct Keywords are Being Used
Even though keywords are a core part of improving the sites ranking on the search engine results pages, they are also critical to conversion rates. Having the correct keywords ensure that the site appears in the correct search results and therefore when people land on the page, there are getting what they wanted.
Hiring an SEO service in Australia will help to get the right keywords for the company and improve conversion rates. The assigned SEO consultant is able to research what keywords are most suited to the product or service offered and can include them. Ensuring that the site is appearing in the correct searches by using keywords that reflect the business offering will help to boost conversion rates.
Testimonials add credit to the site and the product or service that is being offered. It helps to convince people that they are using a trusted site and do not need to have another think about purchasing or at least getting in contact with the organisation.
Testimonials help to reduce the risk associated with any consumer action and as a result, encourage them to act. Increased action on the site by a user leads to a better conversion rate.
Create Dedicated Landing Pages
Dedicated landing pages are designed to make it easier for the user to see what they are looking for. It reduces the number of steps required from the search or link to the actual source of information that the user is after.
Reducing the steps required to achieve a goals, intuitively increases the chances of the user reaching the goal. Additionally, dedicated landing pages are designed to be easier to use for the given purpose further increasing the likelihood of a conversion.
This step is linked in with the use of correct keywords as ads will appear in areas of relevance. Therefore, should the correct keywords not be used it will be more difficult for the ad to appear to the desired users. Again, hiring an SEO consultant will likely be beneficial in this instance to improve conversion rates.
Providing an accessible call to action is the most direct way to improve the conversion rates of the site. As has been alluded to before, users don’t want to have to make a lot of effort to reach their goal. That means that they want everything to be put right in front of them to click.
Having the organisations contact details at the footer of the page is a good start however there are certainly more direct ways. Having a pop-up suggest that the user signs up to their emails or contacts them now is a great way to encourage the user to complete a conversion goal. The important part here is to not go over the top with the pop-ups and force it upon people.
An SEO service in Australia and the assigned SEO consultant will be able to efficiently establish a call-to-action on any landing page or even just the home page to aid in conversion rate improvement.