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Monetize a digital brand with these strategies!
Legal Branding

How to Set up Quality Lighting Fixtures at Your Home

on January 11, 2022

If you are thinking of making your home as attractive as possible, you should make sure that you choose the right lighting fixtures for your home. Remember that your choice of lighting fixtures will really affect how your overall home design turns out. Here are some of the best light fixtures that you should use. 

1. Choose Lighting Fixtures According To Your Home

When choosing your lighting fixtures, it is important that you choose your lighting fixtures according to your home. Remember that your home has a specific style, and you should make sure that you use the right lighting that will fit your home’s overall aesthetic.

Before you choose your lighting fixture, you should take the time to check out your home. What part of your home do you add lights to? What parts need further illuminating? How will you be able to enhance your home’s overall aesthetic with lights? By being discerning of your lighting choice, you will be able to choose the best lighting options possible.

2. Choose The Right Lighting Fixture For Every Room

When you choose your lighting for a specific room, it is important that you use the right lighting. Remember that you will need to make all of your lighting fixtures work for every room.

For example, the room that you need to light up is the living room. If you are going to light up your living room, you should choose lighting options such as ceiling lamps for chandeliers. They cover more space, especially if you put them at the center of the room.

3.Utilize The Right Lighting Colors

Aside from the type of lighting fixtures, it is imperative that you choose the right lighting colors. Remember that your choice of lighting colors will affect how your overall lighting effect will turn up. For example, you want your home’s overall ambiance to be as cozy as possible. This means you should avoid lights that are too bright or glaring. You could also invest in lights that are easier on the eyes.

4. Be Consistent With Your Lighting Concepts

If you choose a lighting design for your home, it is important that you stay consistent with your lighting concept. Remember that you should aim for a certain aesthetic for your home. If you choose a lighting design, you should make sure to stay consistent with the design. For example, you are going to create a cozy ambiance for your home. You could achieve this in many ways. You could use low lighting, punctuated by warm-colored bulbs that will accentuate your home’s cozy feeling. You could also use hidden lights behind your mirrors, to create a sense of closeness in your home. Whatever you choose though, what’s important is that you stay true to your overall lighting strategies.

5. Choose A Good Lighting Provider

An important factor when it comes to choosing to light for your home is your choice of lighting provider. Remember that your choice of lighting provider will affect how your lights will function in the long run.

If you want to use a good quality addressable led strip for your home, you should try out Elstar. The company is more than capable of creating beautiful lighting options for your home.

If you want even further led import from china, you should try out Matchsourcing. The company is more than capable of providing you with other great lighting options at the best prices possible.

6. Choose A Great Focal Point For Your Lighting

If you want your lighting to be as efficient and as aesthetically pleasing as possible, you should make sure that you choose the right focal point for your lighting. Don’t just install lights all over your home. You will need to be strategic. Take the time to check your home. Choose which parts look good enough to highlight. After choosing, you could utilize your lights to shine the spotlight on these spots.

7. Think Outside Of The Box For Your Lighting

When you set up your lighting for your home, it is important that you think outside the box. While you should follow a set concept for yourself, this does not mean that you should follow cliche designs for your home. Be adventurous when it comes to your lighting options. Try various lighting combinations. You could even mix and match certain lighting fixtures such as fairy lights and lanterns. What’s important is that you think up new lighting concepts and that you are adventurous to try these concepts out. Just remember to wear rubber gloves when you install your lighting features.

Conclusion

If you want to make your home as beautiful as possible, it is important that you choose the right lighting fixtures for your home. Remember that the better your lighting options, the better.  Here are some key tips for setting up lighting fixtures at your home.

SaaS Branding

How to Get More Customers

on June 17, 2021

Every business needs a constant stream of customers. Without plenty of satisfied customers, you won’t have a business, regardless of how well everything else in your business works. 

If you don’t attract enough customers after you launch your business, then your business will flounder, failing to flourish. And if your volume of your customers drops after you’ve established your business, then your business might close when revenues drop below operating costs. 

While the value of getting plenty of customers is obvious to every business, many businesses often lose sight of this goal, distracted by internal business concerns.

Small business owners, in particular, are more likely to lose track of the value of growing their customer list because they are often overwhelmed by so many other aspects of business tugging at their attention.  

Fortunately, customer acquisition is not complex, and here are three simple strategies to ensure your business always has more than enough customers to thrive:

Get Direct Leads 

If you are a contractor, for example, you can pre-buy business leads from a contractor locator service like Networx. Networx leads are available in real time. As soon as they secure a qualified lead, they will then pass the job to you as one of their qualified affiliate contractors. You won’t have to go through endless negotiations with the customer to win the contract.

Improve Conversions 

When your business attracts targeted leads, then your sales will soar. If a high volume of traffic doesn’t trigger a large spike in sales, then review your customer conversion process.  

If you’re not sure how to gauge customer conversion rates, then hire a business consultant who can figure out a better mechanism, strategy, technique, or policy to turn prospects into customers. 

Consider Rebranding

If your business once had a lot of customers but now struggles to attract enough interest in its products or services, your branding may be archaic, no longer relevant.

That could happen for many possible reasons:

  • corporate reputation issues,
  • change in market conditions,
  • a surge of fierce new competitors who are offering better quality products or services at a lower cost, or
  • change in the needs or wants of your target audience.  

If you suspect that you’ve lost your market share because your brand has lost some of its appeal, then consider rebranding.

Rebranding isn’t as simple as designing a new logo, coming up with a snappier slogan, or building a trendier website. Rebranding goes deeper. It’s a sea change. Rebranding goes beyond a new look and feel. It reflects your company’s new approach to market conditions. 

You can decide exactly how to rebrand by monitoring audience preferences to understand what change in direction to make.  

Upgrade Customer Service  

There’s no point in spending time and energy acquiring new customers if you lose existing customers at a steady rate. It’s not enough to just acquire new customers, you also need return business from loyal customers.

Since the cost of acquiring a new customer is so high, you are wasting money if you have no strategies in place to build customer loyalty. Your revenues will take a hit if you don’t address the issue of a high turnover in customers.

You can improve customer service by reviewing customer touchpoints. 

Make a list of things to test and tweak:

  • enhance customer interactions,
  • update dysfunctional customer service policies, or
  • get your staff more engaged in customer satisfaction. 

If you don’t have a clue about the quality of your customer service, ask your customers directly. Use the best survey tools to get customer feedback.

Troubleshoot Your Customer Acquisition Process

If your business is not doing well, troubleshoot why you don’t have enough customers. Review how you acquire customers and try new marketing strategies to get customers.

White Dolomite and kitchen
Legal Branding

5 Lucrative Ways Photographers Can Promote and Sell their Works

on May 21, 2021

Marketing and advertising are a bit challenging for the photography profession. You probably mastered your skill right and practiced it. However, you cannot make enough money without a selling platform. As a photographer, you may wonder, “how do I sell my work?”. You probably came across several ways online but never get the suitable one for you. The secret is not in many options, but the best working option.

In this guide, there are five most popular lucrative ways you should consider. As you read further, you will discover strategies to put them to use and profit with.

1. Sell your Work Online.

If you want to attract target customers, here is a strategy you should consider. 

An average person goes online every day. Either people accidentally or intentionally come across your work, there is a bigger chance of selling than keeping them in stores.

You can choose a less expensive method by using an online seller platform. All you need is to give a commission from the profit, and you are good to go.

2. Creating a Getty and Flickr Images

These platforms help build upcoming and professional photographers by showcasing their works to the public.

After creating an account on Flickr, you can let people pay for your work before using them by licensing with Getty Images. 

Whenever a person requests for your work, Getty images would contact you for permission and pricing. Hence, ensure you upload your best photos on Flickr.

3. Share your Stories

People believe stories more than facts or statistics. Many people assume that every picture has a story behind it. This is especially true for travel photographers. If you love to travel, it becomes a plus for you. You can sell while having fun at the same time. A convincing and relatable story would attract just the right audience.

4. Create a Photo Book

Photo books allow you to customize your products and people with your photos will be able to decorate the walls. You can add a text or quote of your choice. It is also a good deal for clients that want to save family and friends memories in a book. This may sound traditional, but creativity wins people’s hearts.

5. Try Other Photography Niches.

If you are stuck with a particular photography type, it is high time you moved on. You can explore the trending and most selling photography options.

  • Getting involved in wedding photography to promote yourself.
  • Club photography can spice your selling point. Also, you are likely to meet potential customers at this place.
  • Try real estate photography and get yourself rich gigs. Housing and estate are the fastest selling industries in the world today.
  • Collaborate with a real estate agent or interior designer and get your works out there.

Summary

Your personality determines the best-selling point for you as a photographer. For instance, serving under another photographer, allows you to build your portfolio. Also, being a good photography teacher can fetch you some money. Gather interested students, and use the referral approach to attract customers and sell your works.