Tag: social media marketing

Branding
Digital Branding

Social Media Marketing Tips For Startup or Small Business

Starting a business is difficult, and it can be even harder if you’re on your own. There are so many things to keep track of, which is where some good social media marketing tips come in handy. You might be wondering what social media has to do with your business’s success rate. The answer is everything! If you have an effective social media plan in place, you can increase your brand awareness and make a lot more sales. Here are some great social media marketing tips for startup businesses or small businesses.

Make your business goals

The first step to social media success is knowing what your goals are. Are you trying to make more sales? Get more people to like and follow your page? Or do you want to increase your brand awareness? Whatever it is, be sure that those goals are clear before you begin. If you don’t set goals for yourself, you won’t know whether or not your social media campaign is working. It’s better to first figure out what you need from your social media campaigns and then start working on it.  

Plan out your week 

Once you’ve made your goals, go ahead and plan out what you’re going to do to reach them. If one of your top goals is getting more page likes, then spend half of a day each week trying to get that done. You could post an ad about the benefits of following your page on multiple platforms or advertise a contest where people have to like your page before entering. There are many ways for achieving this goal, so try brainstorming some ideas before getting started. Prepare a dedicated calendar for your social media and focus on creating quality content throughout the schedule. It will help you stand out from the others.  

  

Create engaging content 

Facebook marketing

One of the most important aspects of social media marketing services are creating engaging content that people want to share with their friends. If you’re looking for some inspiration, try taking a look at what your competitors are posting and see what they’re doing right. Also, keep track of what kind of content people responded to in the past and you might find that they enjoy videos more than images or that they enjoy humorous writing over serious topics. Doing this little research will help you gain more traction for your social media handles.  

Create ads for social media 

If creating engaging content is difficult for you, then one option would be to create ads instead. Ads require less thought but can still get your point across and help boost your page likes or social media following. You could also hire someone on Fiverr to create the ad for you! However, if you want to save some money, there’s always Google Adsense which allows you to host 

Logo

Analyze who your customers really are 

The next step in your business’s social media marketing plan should be figuring out who your ideal customer is. What age group do they fall into? Where do they live? How much money can they realistically spend on whatever it is you sell? This will help determine how often and where you post content so that the right kind of people see it.

Master the basics of social media 

Inforgrapjhic

Finally, don’t forget to master some of the basics of social media. You should be used to Twitter by now, as that’s probably where most people go to buy and sell things these days. Facebook is another great platform for selling your products, but make sure you know how sponsored posts work before going crazy with ads. Once you’ve mastered those sites it might also be a good idea to try Quora or Reddit as well since there are a large number of potential customers on those websites too. 

Do competitor research 

Once you’ve got some good content that you know is engaging, take a look at what your competitors are doing. You can do this by simply searching for their company on any of the social media platforms. If they’re not already following you back, consider sending them a message asking if it’s okay to check out their page and see what they’re up to. This is a great way to gain inspiration about future posts or learn about new ways to target potential customers. It will help you understand the latest market trends to gain more attention from the audience.  

Wrapping up 

By keeping these tips in mind and using them for inspiration, you can increase your sales through social media marketing even if you’re just starting out. It doesn’t have to be difficult! Use this information wisely and you’ll see an increase in the amount of traction to your business. Starting early with social media is an advantage for small businesses and you can gain a competitive advantage out of it.  

Let social media aid your job search
Digital Branding

How to Use Social Media to Promote Yourself for Potential Employers

Social media is now an integral part of our lives. From marketing to job hunting, everything is based around social media in this contemporary era. While you use social media for entertainment and many other purposes, you can also leverage it to promote yourself for potential employers.

As per Brighton UK, almost 91% of employers admitted that they screen prospective employees via social media.

Potential employers usually skim through prospective employees’ social media presences to get to know everything about them before hiring them.

Here’s a guide that’ll assist you with branding and marketing yourself over social media.

Stay connected iwth social media

Stay Connected with the Industry

It is essential to learn about the dynamics and developments in your industry and social media is the best way to keep yourself updated about any developments related to your trade.

Also, you should follow the organizations and bodies in the industry of your trade.

Strengthen your Social Media Presence

To promote yourself in the best possible manner, you should strengthen your presence on the most noticeable social networks including Facebook and Twitter. You should create a decent page for yourself and get it verified from the respective authorities if possible.

Moreover, another handy platform to stay connected with your professional circle and promote yourself to potential employers in LinkedIn. Here’s a guide on how to get more LinkedIn recommendations to build social proof for your profile on this platform. You can make your CV available over there, build your network and follow the industry expert to keep up with everything.

Promote via Facebook

Facebook is the largest social networking platform out there with over 1.94 million monthly active users. The social network is a great platform to market yourself and promote yourself for potential employers. You can create, develop, and join professional circles over Facebook.

Promote via Twitter

Twitter is among the largest social networks. The reason why twitter would help you promote yourself to potential employers is that it hosts a highly engaged and an extremely active community. Moreover, the presence of professionals on twitter is also higher compared to any other social networks. Not only can you follow the most influential players in your industry, but can also promote yourself via influential, inspiring and informative tweets

Promote via Instagram

Instagram has been growing at an overwhelming rate over the past few years and has emerged as a marketing platform. Considering the dynamics of this social networking platform, it has now become an extremely effective platform for marketing and promoting your brand or even yourself.

Instagram is a great platform for personal branding. You can grow your Instagram and strengthen your professional profile to possibly promote yourself for potential employers.

Let your personality shine through on social medial

Manifest your Personality

Emotional intelligence is becoming an important and widely popular concept. As the concept of EI is considered more and more important while interviewing and hiring candidates, potential employers tend to check your emotional intelligence via your personality, interests, and habits. This makes it important to promote your personal interests and personality traits on social media, for potential employers.

Personal Branding

Branding yourself is perhaps that best way to exhibit your worth to the public and increase PR. You can establish your image as a leading player in your industry through effective branding. You can buy an inexpensive domain to create your own personal website, where you can manage a blog and provide information related to your trade.

Managing a blog is actually a great idea to market yourself on higher levels, making it easier for potential employers to notice you. You can use your blog to highlight your skills, experience, and abilities.

This will increase your credibility in front of potential employers.

Use Professional Email Signatures

Using professional email signatures is a great way for professionals and corporate firm to brand themselves via emails. These modern email signatures are almost electronic business cards. You can add brief information about yourself and your profession in your e-mail signatures. This way, you can promote yourself for potential employers.

In the contemporary era, an email signature is a part of your corporate identity. To market yourself and brand yourself in the most effective manner, you can design a professionally carved, brief yet informative email signature and attach it to all relevant emails.

For more information, click here.

Enhance branding with Instagram
Digital Branding

Enhance Your Branding Process Through Instagram

When you are involved in the branding process through social media platforms, you must keep a track on the growth of your likes and followers. Social media can play a great role in enabling smaller brands to reach a large audience by having a great online presence. Let us discuss some effective ways to improve your branding process using Instagram marketing.

Stress visuals

Focus On Visuals:

When you are working on Instagram, you must focus on the visuals. You must remember the key rules like:

  •  Try to use the same filters every time
  •  Make sure you to select quality visuals which are consistent in nature
  •  Stick to a color theme and use it whenever possible
  •  Never overload your images with text

Use hashtags

Include Hashtags:

Not only effective for Twitter, hashtags are useful for Instagram also. Though you can add a maximum of 30 hashtags in a post, you must try to limit it to no more than 10. This will help to prevent overcrowding ion the post. Try inserting 5 to 10 hashtags in each post and keep tracking your Instagram followers.

Provide A Professional Touch:

Try hiring a professional to maintain your Instagram account. He will post the images in a more creative manner and will help in gaining your followers. If you already have a marketing department in your company, you can outsource photographers who can look after your visual assets. The professional images can be used in blogs, websites, and definitely in the social media platforms.

Promote good causes

Involve Yourself In A Good Cause:

You must take a responsibility to make your world a better place for living. You can connect with the like-minded individuals using influencer outreach strategies for good causes. If you are selling a product which is eco-friendly in nature, you should never forget to mention it. You can associate with the nonprofit organizations. For expanding your reach, you can give away a part of your profits as donation to those organizations. This noble move will surely boost up the branding activities.

Repost And Promote Others:

If you want to be promoted by others, you must put efforts in promoting their post by reposts and shares. You can partner with the brands which have similar numbers of likes or followers like you. You can ask them to include a call to action which will follow your account. You can come to a mutual benefit situation when you repost the posts of others in return for their sharing yours.

Encourage followersEngage:

You are required to be interactive as well as social if you are maintaining a social media account. Make sure that you are engaging with your current followers and are putting efforts to make new followers.

The social media tools are not only used for scheduling the campaigns. With the help of the analytics, you can measure your success and can regularly keep a track of the number of your followers. You can refine your Instagram strategies for improving the clicks and the engagement for your brand.

This information was shared by guest blogger Ginger Domain of Mumbai, an Indian Digital Marketing Company, which has gathered a professional group of young, talented, and highly skilled individuals who provide remarkable website design, web and mobile app development, and of internet marketing. We take pride in helping our clients strategize, design, implement, and manage innovative digital marketing campaigns that generate leads and sales. Not only do we execute, we educate our clients throughout every step of the engagement. For more information, visit https://instamacro.com/