Tag: social media marketing

Enhance branding with Instagram
Digital Branding

How to Grow Your Instagram Followers With Zero Dollar Budget

There are different ways of getting Instagram followers for your business or personal Instagram profile. It is totally up to you to decide whether to opt for free methods or paid marketing strategies to generate more likes, followers, and comments on your profile.

Growth of New Account

If your account is new, It is suggested that you build some credibility of your account first by promoting your page through natural ways and methods. However, if you feel like doing all the promotion alone would be time-consuming, you could acquire third-party services to buy real-time Instagram followers.

 

Stress visuals

Wrong Notion about buying followers 

Many bloggers are preaching against not buying followers from any service, believing that it could result in the suspension of the account. The truth is that all celebrities, Instagram artists, and influencers are buying followers. It is more a matter of who or where you buy these followers from rather than why are you buying them in the first place.. There are some legit websites using cutting-edge strategies to bring natural/organic followers to a profile. 

Floor Map AKA plan

Whenever we plan on building a structure, we first make an architectural sketch to use the space wisely. Likewise, whenever you plan to promote your product, services, or brand on any social network, you need to make a clear plan beforehand. First off, start with outlining your objects as what you wish to accomplish by doing the marketing yourself or through a third-party service.

1: Creating a vast brand awareness using state-of-art marketing methods.

2: Boosting sales generation by targeting the customers of interest. 

3: Driving more traffic using multiple advertising methods.

4: Creating a cash flow plan.

5: Setting profits aside and assigning a little chunk of money for advanced marketing strategy in the future.

Refining content for the Audience

First, your content has to be refined according to your audience. You must have demographic knowledge or a chart of your audience before you start presenting your content in posts, contextual or media ads, and videos. 

Let’s take an example of the Nike Brand and see how it works. If you have ever owned a pair of Nike shoes, you might know that the brand mainly uses athletics, wrestlers, joggers, and runners in the ads to motivate its buyers. It does not necessarily mean that only athletes are the customers of this brand. Instead, it has different types of customers associated with sports, gyms, yoga, workout trainers, etc. 

You need to consider your targeted audience’s age, geographic location, interest, and occupation to set up a good promotional strategy for your Instagram account promotion. For instance, if you are going to sell game consoles, your target audience would be kids, game influencers, and adults under 35. They don’t necessarily need to have an occupation, and they should live within the country where you are based unless you are selling worldwide. 

I must say that sharing good content would prove to be an excellent way for you to grow your Instagram followers with a zero-dollar budget. 

 

Use hashtags

Hiring Content Manager

If you are in the USA, You must post the content in a specific time frame of the day to get more organic visitors to your profile. There are different timing charts available on Instagram user engagement time that you can use to figure out the time that’d be suitable for posting content daily. 

For creating versatile, eye-catching, and engaging content, you need to hire a content manager. The manager should be anyone with great knowledge of creating promotional content so he could help you design contextual and visual posters, flyers, images, and great videos with appealing graphics. The key to getting more Instagram followers is creating great graphics and exciting content only. Trust me that even with simple yet compelling visual media, you can have thousands of followers in a single day.

 

Promote good causes

Captions and Hashtags:

Captions and hashtags work as keywords in your post that would help significantly in optimizing your post on Instagram and search engines. For instance, if you search for #fifafootball, you will find only relevant content on social networks. 

Captions are different from hashtags; they are more like a contextual explanation of an image, media, or video. You can use a keyword or two when composing captains for the post. In addition, always write down relevant content hashtags to make your posts searchable on the network. 

Even if you have scheduled to post a simple image for that day, you need to optimize it for SEO by using proper captions and hashtags to increase its chances of getting searched and found. 

 

Encourage followers

Promoting New business account

According to a survey, almost 90% of Instagrammers that count more than one billion users follow business accounts on the network. If you wish to see massive growth without putting so much effort into creating and executing promotional methods, you should buy Instagram followers from a reliable resource. 

How does a third-party Instagram marketing strategy work? You have to choose a package from the service after deciding how many followers you wish to have on the account.

 It is suggested that you start to build your audience at a low pace on a new account as you don’t wish to be on Instagram’s radar for having millions of followers just in a day. Your account would be at the risk of getting suspended for earning a million or billion followers unless you are a celebrity. 

For a new Instagram business account, you can go for thousands of followers and buy a service that guarantees to give you real and relevant followers. Once you have gained a few hundreds or thousands of followers, you can make your way to a big high number weekly to keep it natural for the algorithm of Instagram. It is common for accounts to gain a few thousand followers early in their business promotion. 

Just keep patience and try to post as much creative content as positive to give a boost to your profile naturally.

Branding
Digital Branding

Social Media Marketing Tips For Startup or Small Business

Starting a business is difficult, and it can be even harder if you’re on your own. There are so many things to keep track of, which is where some good social media marketing tips come in handy. You might be wondering what social media has to do with your business’s success rate. The answer is everything! If you have an effective social media plan in place, you can increase your brand awareness and make a lot more sales. Here are some great social media marketing tips for startup businesses or small businesses.

Make your business goals

The first step to social media success is knowing what your goals are. Are you trying to make more sales? Get more people to like and follow your page? Or do you want to increase your brand awareness? Whatever it is, be sure that those goals are clear before you begin. If you don’t set goals for yourself, you won’t know whether or not your social media campaign is working. It’s better to first figure out what you need from your social media campaigns and then start working on it.  

Plan out your week 

Once you’ve made your goals, go ahead and plan out what you’re going to do to reach them. If one of your top goals is getting more page likes, then spend half of a day each week trying to get that done. You could post an ad about the benefits of following your page on multiple platforms or advertise a contest where people have to like your page before entering. There are many ways for achieving this goal, so try brainstorming some ideas before getting started. Prepare a dedicated calendar for your social media and focus on creating quality content throughout the schedule. It will help you stand out from the others.  

  

Create engaging content 

Facebook marketing

One of the most important aspects of social media marketing services are creating engaging content that people want to share with their friends. If you’re looking for some inspiration, try taking a look at what your competitors are posting and see what they’re doing right. Also, keep track of what kind of content people responded to in the past and you might find that they enjoy videos more than images or that they enjoy humorous writing over serious topics. Doing this little research will help you gain more traction for your social media handles.  

Create ads for social media 

If creating engaging content is difficult for you, then one option would be to create ads instead. Ads require less thought but can still get your point across and help boost your page likes or social media following. You could also hire someone on Fiverr to create the ad for you! However, if you want to save some money, there’s always Google Adsense which allows you to host 

Logo

Analyze who your customers really are 

The next step in your business’s social media marketing plan should be figuring out who your ideal customer is. What age group do they fall into? Where do they live? How much money can they realistically spend on whatever it is you sell? This will help determine how often and where you post content so that the right kind of people see it.

Master the basics of social media 

Inforgrapjhic

Finally, don’t forget to master some of the basics of social media. You should be used to Twitter by now, as that’s probably where most people go to buy and sell things these days. Facebook is another great platform for selling your products, but make sure you know how sponsored posts work before going crazy with ads. Once you’ve mastered those sites it might also be a good idea to try Quora or Reddit as well since there are a large number of potential customers on those websites too. 

Do competitor research 

Once you’ve got some good content that you know is engaging, take a look at what your competitors are doing. You can do this by simply searching for their company on any of the social media platforms. If they’re not already following you back, consider sending them a message asking if it’s okay to check out their page and see what they’re up to. This is a great way to gain inspiration about future posts or learn about new ways to target potential customers. It will help you understand the latest market trends to gain more attention from the audience.  

Wrapping up 

By keeping these tips in mind and using them for inspiration, you can increase your sales through social media marketing even if you’re just starting out. It doesn’t have to be difficult! Use this information wisely and you’ll see an increase in the amount of traction to your business. Starting early with social media is an advantage for small businesses and you can gain a competitive advantage out of it.  

Let social media aid your job search
Digital Branding

How to Use Social Media to Promote Yourself for Potential Employers

Social media is now an integral part of our lives. From marketing to job hunting, everything is based around social media in this contemporary era. While you use social media for entertainment and many other purposes, you can also leverage it to promote yourself for potential employers.

As per Brighton UK, almost 91% of employers admitted that they screen prospective employees via social media.

Potential employers usually skim through prospective employees’ social media presences to get to know everything about them before hiring them.

Here’s a guide that’ll assist you with branding and marketing yourself over social media.

Stay connected iwth social media

Stay Connected with the Industry

It is essential to learn about the dynamics and developments in your industry and social media is the best way to keep yourself updated about any developments related to your trade.

Also, you should follow the organizations and bodies in the industry of your trade.

Strengthen your Social Media Presence

To promote yourself in the best possible manner, you should strengthen your presence on the most noticeable social networks including Facebook and Twitter. You should create a decent page for yourself and get it verified from the respective authorities if possible.

Moreover, another handy platform to stay connected with your professional circle and promote yourself to potential employers in LinkedIn. Here’s a guide on how to get more LinkedIn recommendations to build social proof for your profile on this platform. You can make your CV available over there, build your network and follow the industry expert to keep up with everything.

Promote via Facebook

Facebook is the largest social networking platform out there with over 1.94 million monthly active users. The social network is a great platform to market yourself and promote yourself for potential employers. You can create, develop, and join professional circles over Facebook.

Promote via Twitter

Twitter is among the largest social networks. The reason why twitter would help you promote yourself to potential employers is that it hosts a highly engaged and an extremely active community. Moreover, the presence of professionals on twitter is also higher compared to any other social networks. Not only can you follow the most influential players in your industry, but can also promote yourself via influential, inspiring and informative tweets

Promote via Instagram

Instagram has been growing at an overwhelming rate over the past few years and has emerged as a marketing platform. Considering the dynamics of this social networking platform, it has now become an extremely effective platform for marketing and promoting your brand or even yourself.

Instagram is a great platform for personal branding. You can grow your Instagram and strengthen your professional profile to possibly promote yourself for potential employers.

Let your personality shine through on social medial

Manifest your Personality

Emotional intelligence is becoming an important and widely popular concept. As the concept of EI is considered more and more important while interviewing and hiring candidates, potential employers tend to check your emotional intelligence via your personality, interests, and habits. This makes it important to promote your personal interests and personality traits on social media, for potential employers.

Personal Branding

Branding yourself is perhaps that best way to exhibit your worth to the public and increase PR. You can establish your image as a leading player in your industry through effective branding. You can buy an inexpensive domain to create your own personal website, where you can manage a blog and provide information related to your trade.

Managing a blog is actually a great idea to market yourself on higher levels, making it easier for potential employers to notice you. You can use your blog to highlight your skills, experience, and abilities.

This will increase your credibility in front of potential employers.

Use Professional Email Signatures

Using professional email signatures is a great way for professionals and corporate firm to brand themselves via emails. These modern email signatures are almost electronic business cards. You can add brief information about yourself and your profession in your e-mail signatures. This way, you can promote yourself for potential employers.

In the contemporary era, an email signature is a part of your corporate identity. To market yourself and brand yourself in the most effective manner, you can design a professionally carved, brief yet informative email signature and attach it to all relevant emails.

For more information, click here.