Category: Local Branding

Local Branding

Deepen your Client Relationships with These Key Gift-Giving Strategies

There have been so many popular stories written about gifts like “The Gift of Magi” by O. Henry, “The Elves and the Shoemaker” by Brothers Grimm, or “The Nightingale and the Rose” by Oscar Wilde, each story revolves around the perfect gift and each story touches the soul in its own way. There is something about this gesture that makes everybody happy and elated.

Source: https://unsplash.com/photos/sM2nqDvg0AM

A gift is a gesture that automatically lets the receiver know what you intend to say even without saying a single word. It is a silent way of saying thank you, we care, we are happy, we love you, etc.

Gifting is not just limited to family and friends but it is prevalent even in the world of business. Corporate gifting is not just limited to pens and notepads anymore. Businesses are going out of their way to show their appreciation towards their clients which helps them build a loyal customer base. Gifting is one of the most efficient ways to deepen client relationships. Corporate gifting has evolved into an art, and there are consultants and companies that have been set up to help and aid other businesses, to guide, suggest, and provide apt gifts for their clients.

In order to deepen client relationships, retain them, and get new leads through them, you need to know a few key gift-giving strategies.

Although one is grateful towards the client, they may not have an idea how to show the appreciation. It is a kind of deficit that many faces, and it can sooner or later show its effect on the business. By cultivating a habit of gift giving, you stand a chance to be different from everybody else. Investing time and money in choosing an appropriate gift for your client is where everything lies at.

1. Invest Your Time and Not Just Money

Although everybody gives a gift, what will make you stand out is a gift that is thoughtful, which will matter to the recipient. It should be a useful gift, rather than something that they will just throw it in their attic or simply pass it on to somebody else.
By investing time to know what kind of person your client is or who they are and what they are interested in, what they like, what their soft spots are, you may be able to zero in on a perfect gift that will make them sit back and notice you. It should not always be about promoting your business, sometimes it should just be about the client and how you show your appreciation in your own unique way that will strike a chord with them. Take them to a game of their favourite team, gift them their favourite wine, or it can be as simple as taking them for a lunch at their favourite restaurant.

2. Focus on Your Top Clients

You can go overboard splurging your money in buying gifts for your entire client base. Instead, you can opt to focus on a small but very important group of clients who really matter for you and your business, they are your top clients on whom your success relies. A meaningful gift for your top 20 clients is far better than inexpensive pens sent to all 3000 of your clients.

Source: https://unsplash.com/photos/HWbxSLvmSww

3. Customization

Customer-relationship management software is great for maintaining a list of client hobbies, achievements, and milestones which can help you offer personalized gifts on their important occasions. Even following them on social media can help you in coming up with brilliant ideas for a customized gift as you will come to know what they like and things that they don’t like. Always add a personal note along with your gift to show that you remembered the conversation that inspired the said gift.

4. Personalized Acknowledgement

If you know of any favourite charity that is close to your client’s heart, you can make a gift to it, or you could also make a donation in their name to one of your favourite charity too.

5. Consider Family

Sometimes a client could have shared some personal details about his family and what they like and don’t. You can even surprise your client by gifting something for their family. It could be something that they have been planning on doing or getting.

Source: https://unsplash.com/photos/f94JPVrDbnY

Ultimately whatever you plan of gifting your client, see to it that it is useful, helpful, meaningful, and fun that they will think of you in a pleasant way. Click here to know more about corporate gifting or to hire a corporate gifting service.

 

Local Branding

6 Sure-fire Security Practices to Avoid Theft and Minimize Employee Fraud

Imagine an intruder or a fraudulent employee walks through an open door and steals valuable properties such as fixtures, cash, and intellectual property of the business. Or vandalism on off-shift that shuts down the production line for days, costing a significant budget for the company.

These are some examples of weak security systems and procedures that should never happen to your business. In fact, a study shows that 33% of business bankruptcies are because of employee theft. When the businesses protocols are under control, the operation of the company will run smoothly, as well as keeping its people safe and comfortable.

But when the security system fails, it can leave the company a disastrous effect. To avoid this and other unfortunate events, consider the following steps to safeguard your business better.

Perform a Risk Assessment

Start by determining on what your company does and the things involved including your premises, employees, equipment, and many more. Then distinguish the key risks which can include both external dangers, and internal threats such as employee fraud or accidents caused by improper safety equipment and procedures.

Assess the possibility of each risk, and determine how severe the result would be. Further, prioritize to manage business risks that will be most likely to have a significant impact.

Set a Code of Conduct

A business owner should create a code of proper conduct. This document should define what acceptable or appropriate behavior within business premises is, and what consequences there will be if a staff violates the terms.

Though this text doesn’t need to describe all necessary actions, it’s best to plan for critical areas such as keeping sensitive information safe, protecting the property of the company. More so, you should communicate the code of conduct to your staff upon hiring, and they should sign that they will follow it.

Secure Your Business Premises

It seems like an obvious idea, but some business owners tend to forget about the importance of adequate physical security.

Thus, if need, strengthen or upgrade doors, install security lighting, and fit window locks. Each can prevent burglars since some robberies are unplanned. If the access points are exposed, consider installing a CCTV, but take note that data protection rules may apply.

Also, if you don’t have an alarm system installed, make sure you get a fitted one and hang some signs as a warning of its presence. In addition to that, consider installing either shutters or grilles, but you may need planning approval from your local committee.

Separate and Monitor Employee Duties

The tasks you should be concerned about the most are those of the employees who handle merchandise and do your bookkeeping. Hence, consider distributing the duties to your employees.

For instance, the staff who works on your bank reconciliation should not be the one who is going to pay the bills. Or, the employee who takes in stock for sale shouldn’t be the person who decides if a product should be scrapped or the one who inputs the purchase of a product.

Assign a Floor Marshall

In some cases, it’s almost impossible to recognize every new employee, vendor, or contractor, especially on large companies. Indeed, intruders may take this opportunity to attack.

With regards to that, if the visitor management policy is not existing within the business, it can be a way for them to gain access to an office, steal property or information, or may harm physically. To prevent that from happening, assigning a floor marshall is a straight and efficient way to help protect your premises against such intruders.

Regular Review and Revise

The truth is, it’s not enough to only put these procedures in place. You and your top officials must also take time to review and revise your security measures. Evaluate and make sure you address all the items on your checklist. Then, set some key steps to make sure that slippages are within a right range.

An example, study your rate of inventory turnover this year and compare it with the last few years of operation to whether fraud is involved.

Takeaway

It’s apparent that these security measures may be costly and time-consuming. But they consume far less expense and time than losing company assets caused by intruders, or employee theft.

Securing your business premises can probably the most effective way to protect your business’ property, and locksmithman.ca and other security services can help you with this process.

 

Local Branding

Recruitment Firm GoBuyside Gives Insight Into Challenges Facing Investment Management Firms

Investment management firms are striving to improve how they recruit specialized talent. Research has shown that many financial executives believe that the talent drought could seriously harm future growth. The scarcity of talent has allowed investment management leaders to stay ahead of the competition if they can land top talent. With that being said, here is a look at some challenges that firms face in regards to their investment management recruiting strategies.

Competition

The top talent identified by the investment management industry are constantly being recruited by companies from outside of the industry. If experts are in demand within a number of different industries, that will lead to a lot of competition for these special talents. Recruitment firms are under pressure to meet the needs of their clients. Many investment management companies use an accounting firm to help them with different projects. GoBuyside advises firms to identify experts who have a reputation for hiring top talent. Firms should choose a partner who can directly help them in their field. GoBuyside’s success is evident by the fact that they have more than 300 clients around the World.

Diversity

The importance of diversity in the workforce has been an employment issue for many years. Inclusiveness is a more recent issue that many businesses are struggling to adapt to. In today’s current climate, companies must emphasize diversity and inclusion. GoBuyside recommends that companies find partners that have shown that they can create policies that promote inclusion and diversity. GoBuyside promotes diversity by having a large talent database that features people from all around the World who come from different backgrounds.

Regulatory Climate

The investment management sector is different from others because of the regulation requirements. The regulatory climate is starting to shift in many countries around the World. The regulatory environment often hinders firms and their recruiting efforts. Firms should make sure that their partners have a vision that aligns with their clients. A generalized approach to the recruitment search will lead to firms choosing from a short list of candidates.

Evolving Skills

It is a yearly challenge for companies to adapt to the evolution taking place around them. As the technology continues to evolve, workers will change their skill sets to meet the needs of what is currently in demand. Because of the technology sector, analysts predict that the investment management industry will be threatened over the next decade. Companies are now trying to add flexible workers to their team. Many of today’s employees have a hybrid skill set. Recruiting partners should help companies brainstorm ideas of new training methods that will help workers gain the flexibility to meet any need.

 

Local BrandingSaaS Branding

Journalistic Ethics in Social Media

Modern realities and the development of technologies give impetus to the new challenges that confront the representatives of public professions. This is relevant for journalists and the ways of use of information. The journalist is responsible by his own name for the content of the materials under which his signature stands, and before issuing a new product, he should check the reliability and objectivity of information.

The journalist always works for the audience. He should be aware that in any, even informal, setting, the audience can associate him with the media in which he works. It can position his personal views as the editorial culture. Being active in social networks, a journalist should understand that the social utilities themselves are not a mass media tool, but he is also responsible for the information disseminated in them.

Social Networks Changes the Communication Model

The issue of reassessing and supplementing professional ethical standards of a journalist became relevant in the early 2000s in connection with the beginning of the development of public utilities on the Internet. Now, this issue is complicated with the widespread of research paper services as well. Ethical conflicts associated with the activities of journalists and ordinary users in public utilities began to appear in the global media sphere.

Photo credit https://www.flickr.com/photos/rosauraochoa/3256859352/

Public utilities are a great way to keep in touch with the audience with limited resources. They provide an opportunity to:

  • moderate comments and improve their quality;
  • instantly respond to changes in the behavior of the audience and adjust the activities of the media;
  • conduct surveys and competitions;
  • react quickly to news;
  • receive news from the audience and keep in touch with newsmakers; convert news feeds to a source of information (the social network functions as a news aggregator);
  • draw attention to the main site of the publication (analysis of the number of transitions from the publication page to the mainstream Internet media);
  • develop a personal brand of a journalist;
  • study the interests of the audience by the number of likes to each specific material,
  • promote journalistic texts and the media;
  • form a system of incentives for journalistic work, depending on the number of likes and reposts.

However, there is the problem of artificial increase in likes – promotion of this or that news, informational outfit. This is also one of the problematic aspects of journalistic ethics in public utilities.

Ethics in Public Networks

Communications within public utilities are initially presented as mixed. A person registering an account on a social network is declared as his “owner”. He is given the right to disclose his personal data, establish links with other users of the service, distribute information for individual users (groups of users), and for an unlimited number of persons. Services allow the simultaneous use of various types of communication, including mass one.

Thus, users of the social network get the opportunity to broadcast mass information without the help of the media, which acted as an “ethical filter” and allowed only information that met the requirements of professional ethics in the sphere of mass communication. In other words, there are no previous mechanisms of corporate self-regulation.

For a professional journalist who uses public utilities for personal purposes, the situation is complicated by the “bifurcation” of his communication role. He faces a double representation. First, the journalist, within the scope of his job duties, is a professional communicator who identifies himself with the editorial staff of the media. Secondly, he is a private person who has the right to distribute in public utilities any information within the framework of current legislation and service rules. At the same time, a journalist can designate his profession, position, place of work in public utilities, and talk about his professional activities. This is not prohibited by law and professional ethical codes.

In this case, for the remaining participants of the social network, he is already beginning to act not so much as an individual, but as a member of a specific media, a priori representing the editorial position. In this field, conflicts arise for a person in a “public” profession, implying increased ethical demands on the part of society (officials, judges, politicians, police, journalists, etc.). In these conflicts, corporate ethical demands and personal judgments may contradict each other.

However, there is a positive side as well. The rapid development of public networks in many ways facilitated the work of a journalist to find information about the heroes of the publication. Social networks do not replace traditional methods of journalism. But they can be a help in solving complex journalistic problems. In addition, it is necessary to comply with the norms of professional ethics in the use and dissemination of personal information of users. In social networks, biographical information is easily accessible, as well as photos that journalists use for publication in the newspaper without obtaining the consent of the hero. A journalist does not always check the validity of the data specified in the account and uses them as reliable facts.

What are the Possible Conflicts?

Conflicts of interest in social networks are a certain complexity. If professional journalism declares the desire for objectivity, covering conflicts from different sides, then users of social networks do not aspire to this. Moreover, in social networks, “guerrilla” methods have become increasingly used. The participants in the conflict themselves are included in the dissemination of biased information, disguised as ordinary uninterested users of the network. A separate ethical problem is a distribution through the social networks of images (photographs, video recordings).

Photo credit https://www.flickr.com/photos/alborotadores/5082214184/ 

Here there is a whole complex of issues, which is connected with copyright, interference with privacy, with the lack of permission of persons photographed or videotaped, with the publication of materials of shocking, offensive character and other undesirable information.

In Search of Decisions

The above-mentioned ethical issues are already discussed in the literature. There are already research projects devoted to the problem under discussion. Many editions of the world’s leading media included requirements for the behavior of employees in social networks in their corporate standards.

Conclusion

  1. New challenges in the field of journalistic ethics are connected:
  • with the peculiarity of a double representation of the subject of communication in social networks (public and the private person at the same time);
  • with a lack of social responsibility for disseminating information from users of social networks;
  • with the inability in some cases to verify the reliability of the information disseminated;
  • with the technical features of social networks.
  1. New ethical problems fall into two directions:
  • ethical regulation of information behavior of ordinary users;
  • professional ethics of journalists in social networks.
  1. The solution of the problem of the ethical activity of ordinary users lies in the sphere of self-regulation of a particular social network according to previously announced rules. In the event that information from social networks is used by professional journalists, they must take care of filtering, editing information and verifying its reliability.

4. The decision of a question of a parity of the private and public (corporate) element in personal blogs and pages of journalists practically dares at a level inside the editorial policy. In this regard, there has been a tendency to restrict freedom of expression to journalists who claim to belong to a particular media in a social network. These restrictions relate, as a rule, to statements of political preferences, the dissemination of confidential information, links to commercial structures and harsh expressions that can offend or degrade one’s reputation.

Local Branding

How to manage Your Rebranding

Rebranding your company can be a very important but very stressful process. If you are currently going through this process, then you have probably spent the last few months in the planning stage, trying to figure out how to go about it in the best way. It can be easy to get overwhelmed by the amounts of things that need to be done during the rebranding process which is why we have written this article to give you some tips on how to manage it. Keep reading if you’d like to find out more about this.

Plan Carefully

Before you get started on your rebrand, you need to plan carefully. You need to know why you are rebranding and what you are trying to change. If you don’t do your research properly then you might find that your rebrand will be a waste of time and you would have been better off sticking with the same branding. Plan accordingly and establish a clear strategy of how you want everything to happen. Don’t let yourself get carried away with rebranding before thinking through the consequences of your decision.

Manage Tasks

If you are rebranding a large company, you might find that there are a lot of things that need to be changed and a lot of things that need to be organized. For a company with a large team of people, it can be difficult to ensure that all tasks have been completed in time for the rebranding launch date. This is why you should consider making use of a workflow system like a Kanban board. So, what is a Kanban board? Well, a Kanban board uses different columns to organize tasks into things that need to be done, things that are in progress and others that have been completed. Make sure to do some more research about how a Kanban board works before getting started.

Create A Timeline

If you are going to rebrand your company, then you need to make sure that you create a timeline of how you want everything to go. You’ll need to make sure that you get all of your tasks completed on time and creating a timeline will help you to organize your tasks. Make to create a realistic timeline as if you try to rush things you might find that your rebranding does not go as well as you’d like. If you need some extra help with this, you could download some software that can take you through the steps in order to complete a good timeline that is easy to follow. Make sure to share your timeline with everyone who needs it in order to keep everyone on the same page with what needs to be done first.

Market Research

Before your rebranding gets underway, you should ensure that you are going in the right direction. If you are able to do extensive market research before the process begins, you can trust that you will have a successful project. You should also ensure that you conduct more research as the process goes on. Talk to your clients, find out if they will continue to use your services after the rebrand and find a good middle ground. Working with others on the rebrand will ensure that you are happy with your end result and you won’t have to do it all over again anytime soon. If you do your research properly then you’ll be able to manage your rebrand a lot easier.

Establish A Clear Budget

If you don’t set yourself a budget before the rebrand then you might find that you spend a lot more than you need to on the project. You need to set yourself a budget and try to stick to it where you can. This will help you to manage the whole project a lot easier and you can ensure that you will be happy with the process that you have undergone. When you are setting yourself a budget you should also remember that not everything goes to plan,and you should account for any issues that might arise in the rebranding process. Try your best to stick to the budget to ensure that you don’t end up spending more than you’ll make back over this whole process.

Final Thoughts

Deciding to rebrand your company is not a something which should be taken lightly. You need to make sure that you know exactly what you are getting yourself in to and you need to know what you need to change about your company. Don’t let yourself get carried away with the whole process, stick to your timeline and you’ll soon have your company back up and run. Organise yourself and your team effectively and your rebranding will be a success.

Local Branding

5 Business Risks You Take When You Become a Sole Proprietor

As a sole proprietor, you take on many inherent risks alone. There is nobody else to share the responsibilities, and any results of economic rewards or challenges would be only yours. It’s not easy to run a solo enterprise, but Gov Doc Filing makes it easier by providing the forms needed to apply for an entity and offer fast, simple, and secure processing through their simplified sole proprietor, S-Corp, C-Corp, and LLC forms online. They also provide forms to apply for an Employer Identification Number if needed.

Top Risks of a Sole Proprietor

  1. Limited Earnings – There are only you and a limited number of hours in a day. You also need to eat and rest. Even with hired help, the majority of the work lands on you. Your earnings are limited on how much you are able to accomplish each day. It is common for people with financial problems not to be clear about what they are pursuing (absence of goals) and, if they have them, they are vague, unrealistic or incompatible with their budget. What is not measured is not controlled.
  2. Poor Credit – When deciding to extend credit as a sole proprietor, lenders take your personal finances into account. All your personal spending habits have an impact on your ability to gain credit. It is important that you maintain an excellent credit rating as a sole business owner. It is associated with the possibility of defaults occurring in the established time and manner, which may involve loss of principal and interest, a decrease of cash flow, generation of expenses associated with the recovery processes, etc.
  3. Financial Errors – In addition to completing work for your business, you must also carefully monitor your finances. As a sole proprietor, managing your own books can be risky. Consider hiring an accountant or make it a habit to enter your income and expenses in a daily log or spreadsheet.
  4. Being Sued – A great benefit of incorporating your business is the layer of protection it provides. It is possible to lose all your personal property if you are sued.
  5. High Tax Bills – Although most expenses related to your business can be deducted on your income taxes, your tax burden may be increased from the self-employment taxes you must pay. Your habit of saving is deficient or nonexistent, you do not pay your credit cards, pay loans, understand how normal to acquire everything on credit, as well as paying delinquencies for overdrafts and late payments.

Before wanting to make any comment about it, it is necessary to know the variable and the risk concept with which we live in a day-to-day in a financial institution. In very simple terms there is risk in any situation where we do not know exactly what will happen in the future. Elsewhere Risk is synonymous with Uncertainty, it is the difficulty of being able to predict what will happen. Risk is part of life itself, it is up to us to manage it by becoming aware of the situations that lead us to it and applying the corrective measures to avoid them, as long as it is within our reach.

Local Branding

Using Your Blog and Elevating Your Branding

Your brand is the one things that you cannot compromise on. Elevating your brand means elevating everything about your business, from profits to reputation, from the trust to customer satisfaction. There are many ways to elevate your brand including marketing, SEO, and more.

One of the areas that are commonly overlooked is your inbound marketing and your blog. Your content and what you put on your blog can either elevate your blog or simply be a placeholder on the internet. Worse, handled improperly, your blog can actually damage your image and your brand.

So how do you use your blog to elevate your branding? Here are a few simple yet powerful steps.

Tell Powerful Stories

Simon Sinek has famously said that people buy from you and follow you as a leader not because of what you sell and how great your products are, but because of why you do what you do. This means that to use your blog effectively, you must tell the powerful stories of why you do what you do and the impact is has on your industry and your customers.

It is these stories that will elevate you in the minds of your customers and set you apart from the others in your industry. So what stories do you tell?

  • Talk about Where You Came From
  • Tell Your Customers Where You Are Going
  • Share your Failures and the Lessons You Learned
  • Share Your Successes and How Customers and Employees Contributed to Them
  • Share Work You Are Doing in the Community

These powerful stories will help your customers and lead connect with you on a new level, one that will elevate your brand.

Ask and Answer the Right Questions

What are the things your customers are searching for? What questions do they have, and how can you best answer them? This is the key to any kind of marketing, but particularly inbound marketing. Why? Because these questions are the ones users are searching on social media. Want to rank well on Google? Know these questions and keywords.

So how do you figure out these questions? Well, first of all, you can simply listen to your customers. Social listening is essentially analyzing your social media followers and connections, and learning what they are asking, talking about, and searching for.

There are also tools like SEM Rush and some MOZ tools that will let you analyze keywords and queries that are popular for certain keywords and niches. Using these tools, you can determine not only what you want to rank for, but how to structure your blog content to do so. The value of this inbound marketing and the organic traffic it generates is immense, and an incredible way to elevate your brand.

Give it Away

Got some great answers? Put them in an eBook. Is one of your customers a great example of how your product or service works? Detail that information in a case study, and then give it away. In exchange for subscribing to your blog, offer free content. White papers, case studies, how-to manuals, and more.

The reasons are simple. First, the expertise and care you show elevate your brand in the mind of your leads or customers. The more you share, the more it shows that you know and understand.

The second is that giving something away activates the law of reciprocity. The more you give to a customer for free, the more likely they are to feel that they “owe” you, and so will buy from you when they are ready to make a purchase.

Not that this should ever be your motivation for offering free goods. Users can see right through that ruse. Your goal should be to inform your customers and improve your industry. The results you see will follow this as your brand is organically elevated.

Build Trust and Expertise

This organic elevation will occur as you build trust and expertise with your customers and leads, but also with your peers and with search engines. Google evaluates not only your content but who wrote your content. They want expertise, authority, and trustworthiness from every page on your site.

The more genuinely informative you are, the better your content serves their customer, the person who is searching for something, the higher you will rank and the more traffic you will get. The key, as you see, is great content that is informative and worthwhile and does one simple thing: makes the internet a better place.

Add Value to Your Industry

Finally, you will elevate your brand and become more of an influencer by simply adding value to your industry. The content you share on your blog should not only showcase your company but your industry as a whole. What do you do to enrich the lives of others? How would their lives be different without your product or service? Even more so, how would their lives be different if your industry did not exist?

You know that you have an impact. You are passionate about what you do. You know, and share, why you do it. What you do adds value to your industry and the lives of your customers. When all of these things are true, you elevate your brand, and your blog is one of the best ways to do so.

Real estate marketing
Local Branding

7 Ways To Build Your Personal Real Estate Brand

Real estate marketingBranding is actually about creating something different for your customer just as per their needs. Your company should provide such an authentic data about the content that whenever a related problem is encountered by your customer, they immediately think of your company. Almost 90% of the people fail in the business of real estate only because of lack of management and poor business strategy. It is actually a surprising figure, but if you don’t want to be in those of 90%, then you have probably come to the right place. If we first talk about branding yourself as number one property holder in this real estate business, then we have to go through some of the following major ways.  

Explain your brand:

The first and foremost thing you have to do is to let people know that what is your brand about? This mainly includes the quality you are providing, your work type, and most importantly describing your customer needs. As an owner of a real estate business, make sure that you are proving the exact content which your clients are looking for.  

Diverse real estate marketing

Market your brand:

Market your brand as an interesting platform for your clients. Always posting or sharing the same kind of content makes it boring for the people. You also have to be entertaining and informal sometimes which intrigues other people towards your brand. You can use different mediums for marketing your brand and your company such as:

  • Social media
  • Blogs
  • Infographics
  • YouTube channels
  • Going to different events related to your brand

Be Authentic:

You have to be authentic regarding your brand. Provide exact and authentic data to your clients. For example, being a real estate worker, keep in mind the needs of the client so that you may not have to face rejection often.

Make a Database:

Collect all the required data related to your work of your area. Be aware of all the market trends so that you would be able to satisfy your customer easily. Start your work in a limited area of few kilometers so that you would be able to do a better management. Keeping an exact database of all the information about the prices, market trends, features of your properties and minor info about your real estate would be much helpful for you in making a beneficial strategy for future.  

List expensive real estate

Deal with Expensive Property:

Try to start with buying an expensive property because it has higher chances of providing you with profit. Look for a property in an area which is going through business development programs. Always keep in mind that people will pay more for an average house in a great location then they will for a good house in a not so good location. So basically, you should know how to get in the business.

Maintain a Professional Team:

Real estate is not only just a numbers game. Its people game too. You have to own a number of professionalists to reduce the chances of loss in the future. An experienced contractor, property dealer, and a number of hardworking and honest people can raise your real estate to the heights of success.

Fundraising Sponsorship:

Now, because of fundraising sponsorship, you can even invest as little as $500 in a number one property. Then you will be given your profit, loss, and appreciation, etc. according to your investment.

Being successful in real estate

 

Conclusion :

These are a few ways that get actually help you secure a good position in the real estate business. So, don’t wait for any further and start following the above-mentioned tips, we assure you that within a short time period you will be able to build a good real estate brand of your own.

Well designed offices are part of your brand
Local Branding

Why Your Office Design Is Extremely Important for Branding

Well designed offices are part of your brand

If you want your business to become recognizable, engaging, and unique, then know that you need branding for that. You see, the number one, most critical way to promote every business is branding. You cannot just sit there in an office and work on your laptop, in fact, you’ve got to take measures to reach out to people yourself or use tactics to attract the customers, and for this, you need to do some extraordinary branding for your business.

Everything in your business can be used for branding, your employees, their behavior, and even your the design of your office. Yes, you read it right, your office design is, in fact, extremely crucial for branding. In fact, the design of your office and the overall environment can make or break your business and brand.

Now, if you are someone who yet has some doubts about the fact that your office matters a lot when it comes to branding, then you’ve got to stick to this article a little longer because today we are going to present a few reasons why you need to improve the interior and the environment of your workplace.

High tech office equipment

The market and the modern business, both are changing

Previously there was no concept of good looking office design, and the offices weren’t that modern too because the work wasn’t that modern as less technology was in play. Right now, everything has changed, the work has changed, the market has changed, and more technology is being used in the workplaces than it ever was. Now all of this obviously calls for a new and modern workplace.

Google, Facebook, and many other such companies have some outstanding offices with play areas and even farms inside because they believe that these things matter a lot when it comes to the improvement of the employees work performance. These companies took their office designs to a whole another level because these believe that socializing and working together can make a business more successful and productive.

Productive workplace

Your Office Speaks For Your Business

Just as mentioned in the JasonL ergonomic guide, an ergonomic workplace can add a lot to your business, and it is one of the major factors that can attract more and more customers towards you. As a whole structured organization, the interior of your office says a lot about who you are, how to do your work and what do you stand for.

Great offices make great first impressions

It’s just like a first impression, a client comes to meet you, and the first thing that he will notice is the design of your office which will put an impression on him about you now we all know the fact that one cannot risk his first impression as it is known to be the last. In a nutshell, the design of your office defines who you are, and you cannot mess up with that definition of yours which means you’ve got to invest a bit in the design and structure of your workplace.

Your team sells your brand

Your chairs, your teacups, your desks, and even your wallpaper is going to add a lot to your brand impression, but know that you need to create a productive and creative environment not just for the sake of branding, A welcoming office environment, this can help improve the performance of your team members.

By maintaining a proper office image, online image, and offline image you will be able to convey your message in a more efficient way, and you will end up earning the trust of more clients, customers, and partners.

Office team socializes together

Infuse Life Into Your Workplace

Almost all the adults spend a third of their life in their workplaces, and this means that their workplace should be comfortable and vibrant for them so that they can bring productivity in their work. Building a modern and a good office interior is just like an investment that won’t go to waste for sure.

This investment will not only help you in branding your business in fact, it will bring positivity in your workplace, your team will work more efficiently, and you will start feeling a sense of happiness all around. You see a tensed and a strict office environment or a poor office interior will not give your productive and creative results so it’s better to invest in the design of your office and we assure you that your business will start growing on a whole another level.

Local Branding

How To Hire The Perfect Candidate

The U.S. unemployment rate has plummeted to right around 4 percent in recent weeks. And while that’s great news for the economy, it’s definitely not ideal if you’re trying to find the perfect candidate to fill a job at your company.

Whether you’re looking for someone to serve as a receptionist and greet visitors at the entrance to your office or you’re in search of a CEO with the right personality traits to be the face of your company, you’re likely finding it more difficult than ever to fill open jobs. Obtaining the right business skills is never an easy task, but when done properly they can really make a difference. There’s plenty of quality resources online like Businessstudynotes where you can get free exam material and see where you stand.

If you need a hand, here are some tips that will help you track down the perfect candidate for any position.

Create a Detailed Job Listing

The first thing you’ll need to do when trying to fill a position at your company is to create a job listing and post it on job sites. This job listing should serve two purposes:

  1. It should clearly outline the skills you want the perfect candidate to possess
  2. It should give all candidates a rundown on what your company is all about and what you have to offer to those seeking a job

This job listing should be as detailed as it can possibly be so that you only attract the right candidates for the position.

If you want candidates to have X amount of years working in your specific industry, you should include that. If you want them to have X amount of years of college education, you should include that, too. You should lay out exactly who you want your ideal candidate to be.

Additionally, you should provide interested candidates with what you’ll be looking for from the person who earns the job. You don’t want there to be any confusion in the future about what the job entails.

Avoid Setting Up Standard Job Interviews

Is there anything more boring than sitting down with a candidate and asking them a bunch of stock questions about their education and work experience? They’ll likely provide you with the same answers over and over again. It won’t give you a chance to find your perfect candidate if you take this approach.

Instead of going the standard route, how about taking a more creative approach to the interview process? You can:

  • Provide the best candidates for a job with a tour of your office or facility and ask them questions along the way
  • Invite the best candidates to lunch or dinner and pick their brains as you enjoy a meal together
  • Take a walk around the block and see how the best candidates interact with the outside world to give you a better idea of what kind of people they really are

While you will obviously need to get down to business at some point and ask the perfect candidates questions about themselves, that doesn’t mean it has to be done in your average interview setting. It also doesn’t mean you have to ask the same old interview questions.

Get as creative as you can with your questions and really get to know candidates before you narrow down your search. You will be doing yourself and your company a favor by going all out with your interview questions.

Place Candidates Into Real-World Scenarios

In addition to asking job candidates questions about themselves and their work experience, you should also try and put them into real-world scenarios and ask them how they would react to certain situations if they were hired by your company.

Role-playing is a great way to find out more about a person who has applied for a job. For example, if you’re trying to hire someone to be a magazine editor, you might ask them something like:

  • “You just got a big scoop from an anonymous source. The source told you that a famous celebrity is pregnant and ready to give birth any day. One of your coworkers tells you that you should write a story about it immediately and publish it on the magazine’s website. What do you do?”

The candidate won’t actually have to sit down at the computer and decide whether or not to write the story. But their answer will tell you a lot about what you can expect from them if and when they start working for you.

Give Candidates Optional Homework

There are more and more companies who are keeping the interview process open long after the actual interview ends.

If you really want to find out what a candidate is made of, send them home with a homework assignment and ask them to send it to you when they’re finished.

This will show how committed candidates are to a job, as many people will opt against doing additional work after an interview. These are the kinds of people you probably don’t want working at your company in the first place.

Ask Colleagues for Second Opinions

Once you have done all of your interviews and sifted through the choices you have, it will be time to narrow down your search.

Usually, there will be a handful of people who will stand out to you. Whether you liked the answers they gave during their interviews or they blew you away with the response they gave to your hypothetical workplace scenario, you’ll have a few favorites.

At that point, you should ask your colleagues to share their thoughts on specific candidates. You shouldn’t be trying to find the perfect candidate alone. Instead, you should trust those who work with you to lend a hand.

Sit down with a few colleagues and tell them about the best candidates. You might even want to bring those candidates in for second and third interviews with others in your company.

Your colleagues will be able to pick up on certain things you might have missed. It will be well worth your time to include them in the decision when searching for a perfect candidate.

Make Diversity a Priority in Your Hiring Practices

While you shouldn’t hire candidates based solely on gender or race, you do want to keep diversity in mind when trying to find the perfect candidate. You want to have people of all backgrounds working in your office or facility to make it the best it can be.

Diversity should be something you strive for, and it should also be something that is discussed at the highest levels of your company.

Always Check References Provided by Candidates

All employers ask candidates to include references when applying for a job. The majority of them then follow through and use those references during the hiring process.

But it’s kind of surprising to hear that not all employers check references. References can be an invaluable resource for companies hiring new employees.

Before you offer a job to someone who seems like the perfect candidate, you should call at least one of their professional references and ask questions like:

  • What was it like working with this person?
  • What did they bring to the job when you worked with them?
  • Did you have a pleasant experience working alongside them?
  • How did they improve your company’s culture?
  • Would you recommend them to another company looking to hire the perfect candidate for a job?

The answers you get when checking a person’s references will tell you just about everything you need to know about them. If the references hesitate to give a person a glowing review, you probably have a cause for concern.

Trust Your Gut Before Offering Someone a Job

There are going to be times when you interview someone and they look and sound like the perfect candidate.

They have the right education to do the job you need them to do. They have plenty of experience in your field. They might even have great references from their past employers.

Yet, for whatever reason, you still have this nagging suspicion that they just wouldn’t be the right person for the job.

While you obviously don’t want to overthink your decision and spend weeks and weeks trying to make it, you also don’t want to ignore any gut feelings you might have.

If you think someone might not be right for a position at the end of the interview process, try your best to confirm your suspicions. Go back and interview another reference or use social media to see what you can find about a candidate.

In 2018, there are so many ways that you can do extensive background checks on people to see if they’re definitely the best fit for a job. Use everything you have at your disposal to decide if you’ve found the perfect candidate.

And if you’re not convinced that’s the case, then keep looking until you find someone who is perfect for the position.

About the author:

Friddy Hoegener is the Co-Founder of SCOPE Recruiting a boutique Supply Chain, Operations, and Executive recruiting firm. Friddy holds a Master of Social Entrepreneurship from HULT international business school in London, UK. He started his career in Supply Chain Management with ABB Germany before moving to the United States where he worked for Thomas and Betts as well as Kohler where he left a successful career in the supply chain to join the recruiting world. Today, Friddy and his team utilize their networks and knowledge to match some of the best supply chain and operations talent with exciting opportunities from Start-ups to Fortune500 companies.