Category: Local Branding

Digital BrandingLocal Branding

In The Eye Of The Beholder

Is there ever a wrong time to take a photo? Every moment in life offers a chance to take an amazing picture. No matter the expression during the snap of a photo, pictures give people a chance to imagine their own storyline. Every feeling gives you a glimpse of a different moment that can be captured.

How can the color of your skin complexion dictate the best lighting choices for beautiful portraits? Various types of positions create different shades of light. Imagine sitting in front of a bay window ten minutes after sunset. Outside, the street lamp light shines into your window brightly. If you position your head right in front of the lamp post light, you could create the illusion of morning dawn during dusk.

Rays of light shining through windows are fun to use with your imagination. They help create silhouettes and sepia-like coloring for your photographs. The look of eyes in a picture carries a fusion of energy cold or warm. Overhead lights in a dark room can help you highlight separate distinctive features from your face.

Creating a picture that revolves around your eyes being the center of attention may not be so difficult to achieve. I would find a pitch dark black room with light shining through the window. Stand in the dark until you can’t be seen then gradually ease your face into the edge of the light, just enough until your eyes show. It might look spooky but now you’ve given life to a dark silhouette of yourself.

During a photography shoot, every picture isn’t meant to be joyful or sad. Some can harbor aggression in your facial expressions to get your point across. Our clothes often capture the mood of some photos in an interesting way. If your wearing sweatpants and a t-shirt, this could indicate a warm laid back Saturday morning watching your favorite TV shows. An unbuttoned collar on a dress shirt and tie with rolled up sleeves could indicate days worth of work done.

Pictures definitely rely on your choice of personality. Whenever photography takes place, there are some basic lighting positioning such as key light, backlight, and full light.

Using indoor lighting is cool, but there is something to love about the natural light outside. Natural light gives a sense of fresh energy to the field of captured moments.

Although most picture subjects may absorb the natural light better, natural light can be a little more tricky in developing epic photos. Freelance shots are more ideal for natural light is that the sun may rotate to a different position or clouds may cause unwanted shade at times. Each picture can remain unique by applying the same method of photography.

Using indirect natural light can help achieve some of the most defining pictures during your photo shoot. The terminology used for this style is called front-lit. If you are looking to control the shadows from behind, back-lit might be more situational as it hits your subject from behind.

Epic photos are a gift to share with your loved ones. Potential employers might require your modeling services. Storing the collection of photos you accumulate should be easy for people to access. Look into creating a portfolio of your photos by using portfolio templates. By doing so, you can share your photos with anyone, anytime.

If you find yourself uncomfortable with social media platforms, keeping a flash drive of your work on your key ring leaves you prepared for the unexpected. You never know when someone might say do you have any work I can see. Modeling and photography have complimented each other for ages any many more to come. The two are therapeutic for some and an outlet of expression for others.

Remembering the creative use of camera angles rely on your personality. Each photo you take as a model revolves around the amount of energy you project in your photos. The old saying, a picture is worth a thousand words, rules the world of modeling and photography today. Using body language, eye contact, and different fields of energy, will always help your photogenic expressions.

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Digital BrandingLocal Branding

Make Your Company More Visible

When it comes to running your business, you want to be as “visible” as you possibly can. What do all the big successful companies have in common? They are all “visible,” and they can even be recognized by just their trademark, jingle, or even colors associated with the company. That is the product of tactful and repetitive advertising, and it can work for your company as well.

Giveaway items are a great way to promote your business for a couple of reasons. They make the recipient feel as if you value them and they will remember that you gave them something in return for nothing. It is a great way to establish a bond, and the giveaway item that you give them will continue to remind them of your first meeting as well as your business. It is necessary to make contact with a potential customer numerous times before they will actually engage or buy something, so your giveaway is doing a lot of the work for you.

Great things to give away include pens, apparel such as T-shirts or hats, food, water bottles, and calendars. These make great choices because they are inexpensive so you can invest in many of them to give out and they are also useful, or they are items that most people would want. There is a fine line here though. You want to spend as little as you can in your “freebies” since you will be giving them all away, and you want to keep your costs low so that you can afford the luxury massage table but you also want your promotional items to be something that people will want to keep around for a while.

If your massage business is just starting out, you have a lot of work to do to obtain recognition and to become reputable enough that you will draw in clients. The hardest part about starting a business is that you are the newbie and you haven’t had the chance to make a name for yourself and your services are unknown. Once you draw in a few customers, you will be able to get the word of mouth advertising started, and the best part is that it is free. It is also the very best kind since most people will take the advice of those they know over an ad that they saw somewhere.

There are a few ways to make your company more visible. You should start by registering for and going to a conference focused on your business. It’s a great way to engage potential customers. You should also branch out and visit local businesses owners to see if they are in need of your services. You could even offer them a coupon or incentive to try out your services. They may even let you put some of your business cards in their office for customers to be exposed to.

It is important to do this in person, as it is more likely that they will take you up on the offer than if you called on the phone. You could also join the local Chamber of Commerce. They often offer monthly events that may prove beneficial to your business. Trade shows are an excellent way to gain exposure and don’t forget to offer freebies and coupons to draw in customers. You could also host a workshop or free seminar. It’s a great way to introduce yourself, “sell” your service and answer any questions that your potential clientele may have.

Items that can be shared are a great concept since it is likely that more potential clients will be reached. Be sure to give out an extra freebie to every person so that they can pass it on. Be sure to include your logo on your freebies and to include a link to your website or social media account so that customers will be able to access more information on your company conveniently. Be sure to hand out referral cards as well. Referral cards will motivate people to tell others about your company since there is something in it for them. It is very important to promote your company when you are just starting out so that you can keep snowballing to success. You don’t want to lose your momentum.

Local Branding

8 Tips For Successful Exhibition Experiences

Now that exhibitions are again in full swing, we have assembled a series of handy tips that can be used by delegates preparing to attend the business shows across the southwestern region.

Below is a synopsis of Jamie Breese’s very best advice for delegates on the proper way to handle business exhibitions and get the most from these experiences.

1. Never Attempt To Make Sales To Exhibitors

You do not want to be “that” person who is roaming around trying to sell. Exhibitors complain about this often, and it is not surprising why that is. They are there to make solid connections with prospects, and you will be viewed as an irritating time-waster.

2. Get Past Your Fear Of Approaching Others

This really is the best way to achieve networking success, improve your reputation and get where you want to be in the business world. Conquer your nerves when it comes to public speaking. No matter the audience involved, it is vital that you get a firm handle on this realm as soon as possible.

3. Come With A Stack Of Cards

Having a sharp-looking business card at the ready is essential. When you receive other people’s cards, store them in a notebook and jot down some notes next to each one. This is a great way to prepare for the follow-up contacts you will be making in the immediate future.

4. Early Registration

It is not uncommon for the most desirable networking events and business seminars to sell out rapidly, so make sure your registration is in early.

5. Politeness Rules

This is a fundamental truth of life. Being polite and considerate is a great way to impress exhibitors and make the best possible showing for your firm.

6. Quality Stand

Having a quality stand can really attract people and get more business and this is why you should invest in good exhibition panels.

7. Smart Socials

Not only is it wise to make a terrific impression when dealing face-to-face with exhibitors, it may also make sense to post particularly interesting content and photos while you attend an event. This can raise your profile and generate buzz for yourself as an influencer and expert in your niche.

8. Following Up

Whenever you make a successful connection with an exhibitor or attendee, make sure to send a quick note of follow-up soon afterward. Use LinkedIn to solidify contacts, and make sure to promptly respond to anyone who follows up with you.

Local Branding

4 Branding and Marketing Tips for Entrepreneurs In 2018

Photo credits: https://www.pexels.com/photo/white-and-black-barcode-1243362/

Starting a new business can be very overwhelming sometimes. Entrepreneurship is definitely not a piece of cake, but once everything falls right in the place, you will definitely enjoy the fruit out of it. There are two things that you need to be successful in life, hard work and dedication. There is no such thing that you cannot achieve, if you have enough interest, you are going to get whatever you set your eye on. Obviously, in the beginning, there are going to be some hurdles, somethings might not go as you have planned them to be. Sometimes you might have to change the direction of your work as well, but continuous work will definitely take you somewhere.

Here are some branding and marketing tips that will definitely help you in making progress.

1. Be different

No matter what your field is, try to produce unique content. Sometimes you are selling some ordinary product, which has been a common attraction already. But if your content is attractive, you will be able to form a market and attract more people to yourself. Even if it requires the following things that are not usually common. Find your own way of doing things and work on your own strategy. Remember, your main target is people, you have got to leave an impact on them, so your content should be influenceable. Especially, when you have got to post some content on your website, you should be able to define your statement in just one look. Make your site as presentable as possible.

2. Make use of social media

Social media is the biggest platform to get people under your influence. Just make one post, and thousands of people are going to see it. If your post is interesting enough, obviously you are going to get some shares, which can be very helpful. The best part about social media is that, once you make enough audience, half of your work is already done. People are going to see whatever you post and that way you can attract more people on daily biases. If you are having a problem with getting your stuff noticed, you can also boost up your posts. First, you will have to through in some money, but later, when you will be able to get likes, your business will grow rapidly.

3. Do constant advertisement

One of the most important business tactics is to do constant advertisement. Yes, everyone tries it at first, but if your efforts are not noticed at first go, many of us give up. The key point is to no matter, if you are getting a response or not, keep on advertising. Every single platform that you see, avail the opportunity and keep posting. If you have a new offer coming up, advertise it as much as possible. Do countdowns, make posts every day. Remember one thing, as soon as you stop posting, people are going to forget about you. So, make sure your option comes up every time they are searching for any product.

4. Make business contacts

Being social can benefit you A LOT! Try to have good relationships with other businessmen and industrialist, so that they can pass some customers to you. Sometimes a little favor can help you in ways that you cannot think of. It works in both ways, sometimes you can help them out in difficult situations too. Having relations like this are big support, in case of any problem, you will have something to fall back on. Also, try to make no enemies, when you are working on such big level, obviously there are going to be some people who are going to create problems, try to ignore them, instead of creating any further problems.

This guest post is submitted by Qurban Shah from reviewsbite.com

 

Local Branding

Branding in Bulk: 4 Steps to Successfully Spread Brand Awareness to a Large Audience

Promotional products are a valuable resource for businesses of any size. They help to increase brand awareness and they help you stand out from your competitors, all while successfully targeting the right customer. Customers love getting free items that are useful to them, and you reap all the rewards by staying front-of-mind with anyone that sees the item. Purchasing a few promotional products is one thing. When you really want to see the benefits of them increase exponentially, you purchase promotional products in bulk. To make the most of your marketing budget, you need to follow these four strategic steps:

Set a Clear Objective

There are many reasons to implement a promotional product campaign, and the one you choose will play a role in the type of product you should select. Is your company looking to simply increase brand awareness and spread the word about your organization? Or do you want to increase sales by a certain percentage as a result of the promotional product blitz?

Choose the Right Promotional Product

There are literally hundreds of promotional products available, offering everything from pens to tote bags to USB drives and beyond—but not all of them will work for every business model. To determine the one that will work the best for you, ask yourself these three questions:

  • Who is your target audience? How do they spend their time? What do they do while they are at work? After evaluating these things, you can select a product that will be beneficial to them in their daily lives. Crazy products can get your attention, but it is the functional products that actually get used and help spread your messaging even further.
  • What message do you want to spread? Are you setting the tone for the brand of your business? Do you just want to get attention? Choose a promotional product that fits the quality and appearance of your brand. Every detail matters. A cheap pen will relay to recipients that you are a cheap company, while a classy pen that writes well will help you be known as a top-class brand.
  • What relates to your company? While all promotional products will have your company name on them, if you want the biggest bang for your buck, you will want to tie that product back into your marketing message. Ex: If your company helps to solve a problem, you could give out a Rubik’s cube. Then you could put a catchy phrase on it, such as, “We are here to solve your pest control problems.”

Start Small Before Going Big

After you have gone through the analysis process and determined the ideal promotional product for your company and target market, test your theory. The last thing you want to do is invest your full budget from the get-go only to determine your analysis was wrong. Start small, make sure your hypothesis can be proven, and then start your massive distribution.

Include a Way to Track Success

One of the most challenging aspects of promotional products is tracking their effectiveness. But there are some things you can do to keep tabs on your ROI:

  • Create a landing page for the product that only promotional product recipients have access to.
  • Include a unique promo code to use on your website.
  • Create an email address specific to each product so you can see what people are responding to.
  • Ask customers how they heard about you when they visit your store.

By taking the time to thoroughly investigate your target market and then choosing a product that they will love to use, you can experience great success by using promotional products in bulk.

Local Branding

Energy-Saving Tips For Businesses

By making a few simple changes, businesses can cut their energy usage by as much as 20%. Best of all, these changes either cost very little or cost nothing at all. A minor investment in energy-saving tools, technology, and techniques can have a big payoff for businesses.

Our goal is to help all of our commercial clients use energy more efficiently. To that end, we have put together a number of tips that are designed to help your company lower its energy expenses while at the same time improving sustainability.

The section below outlines some simple strategies that you can use to cut your energy usage. We also have officers available who can help you reduce the amount of energy that you use for everything from heating to lighting. Our experts can help you put together an effective plan for your business that will allow you to dramatically cut back on the amount of energy that you use.

Tips For How Small And Medium-Sized Businesses Can Save Energy

According to Josco Energy you should consider using motion sensors throughout your building to automatically turn off the lights in rooms that are not currently occupied. Motion sensors are particularly effective when they are used in restrooms, conference rooms, closets, or other spaces that are not continuously occupied.

During the day, try to use natural light as much as possible, turning off the lights if there is enough light coming in through the windows.

If you have the budget for it, consider investing in retrofit lamps. Alternatively, you can also make a larger investment in a full lighting refit. Although it costs a little bit more, it can result in dramatic energy savings, allowing you to recoup the cost relatively quickly.

Switch your current light bulbs out for energy-saving bulbs. If you have lights that use fluorescent tubes, replace them with slim-line tubes.

Check your electronic devices to make sure that any energy-saving features are turned on. Consider using timers to automatically turn off devices at the end of the day or over the weekend. Avoid leaving phone chargers or laptop chargers plugged in all of the time to keep them from drawing energy when they are not being used.

Assign the task of controlling the heat to a single person rather than allowing employees to adjust the thermostat on their own.

Depending on the size of your business, you may want to consider choosing someone to act as the lead in regards to your company’s energy usage. You may even want to put together a heating policy that lets employees know how warm or cool the building will be at specific times so that they can dress appropriately.

As a general rule of thumb, you should set your air conditioner to a temperature setting that falls somewhere in the 19 to 24°C range. This is cool enough to be comfortable but not so cool that the air conditioner has to run constantly.

Similarly, if you have a refrigerator in your workplace, avoid setting the temperature too low. Vending machines and beverage machines should be shut off at night or during the weekends when no one is around.

Takeaway

Finally, consider investing in a hot water dispenser rather than using a kettle to heat water.

Feel free to reach out to us for more energy-saving ideas. Our goal is to help you save as much energy as possible with your business, lowering your costs while at the same time doing something good for the environment.

Local Branding

Sign Advice for Businesses

We often are asked to help a business in making new shop signs for their advertising needs. Since this is the case, here is a list we have compiled at our headquarters in Mansfield that will help you get a great looking sign that attracts clients.

Give The Sign Some Life

You will want to make sure your sign has some life and will draw in people who are looking for your company. You probably have a lot of personality in your shop, but you need to make sure the sign you are using is going to reflect this personality as well. You just want to think about the impression you are going to make to your customers. Is the shop a fun place to be or is it one that has a more professional setting? No matter what, you will want to make sure the sign you are getting is going to give the visitors an idea on the type of things they can expect to see in the shop.

Remember: Good signs are going to tell the clients what they can see in the business and know what kind of line is in the brand.

Do Not Overdo It

You will want to make sure your signs are short and to the point. You just want to make sure your sign does not fail. You want o make sure you get your key point across quickly, not have multiple points on a single sign. By getting the main point listed, it will attract potential customers, but it will also make it easier for people to know more about what they can expect to see when they are here.

You will want to be to the point, but you need to remember that you can still be funny if you want to be.

Fonts

You will find that the first step is to find the best font for your sign – your sign company can help you here You will notice that quite a few sign shops have been ruined because they did not properly pick their logos. The shop sign is going to need to get the attention of people who are driving or walking by, so you need to make sure the letters are big and easy to see. Remember: People typically will not take the time out of their business to read what your handwritten script is going to say.

Colors

You will want to consider a variety of colors for your sign. Will they look good in the sunlight or when it is evening? What color pattern is going to make the shop sign look great and standout from the rest of the place. To really look at the colors you may want to look at the other signs in the area. You will think about the red ads in the paper, if it has other red ads it can be hard to see, but you will want to check out the how your sign can stand out. You will want to find colors that are going to look great, but also think about the people who have vision problems when looking at the sign and suffering from color blindness.

Design

You will notice that one thing that is going to really bring the sign together is the brand that you are going to present with the sign and how everything is tied together. You do not want to change things simply because you can, but you will want to make sure you have a uniform brand across the platform. Remember when you are launching your business you want to make sure it is going to look great and have an amazing feel.

Materials

Now that you have a great design in mind, you should know how to bring your signs to life. When are you going to be opening and what time frame as well? Are you going to need to have lights installed on the sign to make it easier for you to see the sign? Is the brand more of a high end location or a mass market place? What types of materials would you need to get to reach your target area? You want the sign to look great and not make your customers think you are cheap.

You will find that you have multiple choices of materials, which is why you need to find a material that will suit you best.

Size

You will want to know more about the amount of space you have available for the sign and how you can use this space properly. You will notice that signs can go on brick, hang out front, or even be above the windows to draw in attention. So you will want to know more about how to use the most of the space to get the attention you need to have.

Local Branding

10 Fundamentals For Creating A Sock Brand

Sock brands can be very profitable – everybody wears socks after all. So, how do you create one that can really be a business success? We take a look.

1. The Concept

Obviously, you can start anything without a proper idea. The only problem is that ideas can’t be forced to come along. Sometimes, you have to spur the inspiration on by putting yourself in the right environment. And you know exactly what type of environments this can be. Maybe your creative juices flow better when you are in a group setting, like between friends. Or maybe you think better when you take a walk in the park. The point is to come up with a concept or idea that will keep you motivated and passionate enough to push through the challenging parts.

Remember, concepts can be odd and do well – Lovimals, for example, is a business that prints people’s animals on their socks. It’s an interesting idea and one that’s become very successful.

2. Proof Of Concept

Now that you have the concept of your sock brand in place, it’s time to test whether there is a market for it. One of the best ways you can do this is by creating a few prototypes and see how people react to them. But don’t stop there. Spend some time researching the market in general and finding out more about your competitors. You can even take notice if your product is attracting only certain people, like women under 40. Unfortunately, sock brands are not new, meaning you have to make your way against a wave of competition. The more you research, the better you can find your place in a competitive market.

3. The Name Of The Brand

When choosing a name for your brand, you are essentially choosing the word/s that will embody the creator behind the product. In other words, you can be cool and professional, or you can be fun and quirky. But you have to come up with word that won’t just describe the essence of your brand, but it should grab attention as well.

4. Brand Protection

Never invest in a brand name unless you’ve done the necessary trademark checks. This means running a thorough check if someone could’ve beaten you to the name and see whether the URL for the website is still available. Don’t forget to check social media platforms as well, because the last thing you want is someone taking you to court about stealing their brand name.

5. Finding A Manufacturer/Producer

There is no question that you have to take a personal trip to the manufacturing site. This will give you a good idea of whether they are following high-quality standards and if they can do your brand justice. At the same time, you want to get clarity about things like the minimum order quantity (MOQ), which pretty much speaks for itself. Keep in mind that a lot of communication is going to take place between you and the producers, making it critical that you understand each other regarding every aspect.

6. Taking The Brand Online

By taking your brand online and using a platform created for entrepreneurs, like Shopify, you don’t take on too much financial risk or responsibility. Instead, you spend as little to get as much exposure as possible. However, it’s important to establish how your order fulfillment is going to work in terms of packaging and delivery. Of course, you can always get a company to help you with this responsibility once you start seeing some consistent sales.

7. Marketing

If you want people to buy your brand, you have to make them aware it exists. But you also need to build consumer trust, which is why you want to get some free samples to some influential people. These people could be bloggers with big followings, and they should be covering products that are relevant to yours. But there are many marketing strategies you can use, like search engine optimization, which will boost your website rankings and gain organic traffic. And what about trade shows? You are only limited by your imagination in terms of marketing, even with a small budget.

8. Getting The Brand In Stores

The next part of your journey will be getting your brand out to retailers. For this, you are going to need to write engaging emails that convince buyers your brand is worthy of retail space. Of course, adding one or two photos to stir more interest is recommended. It is also suggested to play to your strengths. For example, did your brand get featured in a special magazine the retailers should know about? Use everything you can to impress distributors, because they can be tricky.

9. Build A Support Network

As mentioned earlier, you want to do as much research and gain as much knowledge as possible. But you should also try to put a support system in place. This system can consist of family, friends, or individuals who want to invest in your idea. The point is that you don’t want to do this alone if you don’t have to.

10. Don’t Overwhelm Yourself

If you are going to put up all the money for the business, you probably have to keep working while starting your brand. In other words, find a balance between maintaining your responsibilities as well as giving time to your business. Sure, it’s understandable that you want to leave everything and just follow your dream. But taking small steps will ensure you keep going forward.

Local Branding

New Age Health Tips – Is Your Dental Health Affecting Your Productivity?

Most people believe that everyone should visit the dentist twice a year, even if they don’t do it themselves. It’s not clear, however, where these six-month check-ups initially came from. Some believe that they originated back in the 18th century, long before we had randomised controlled trials that could test their effectiveness. According to the Australian Institute of Health and Welfare, 1 in 7 people aged 15 and over had toothache in the last year. People prone to dental problems and children should visit the dentist often, but permanent teeth are no less vulnerable to decay, and in the teen years teeth are generally less vulnerable, at least until wisdom teeth come through in the early twenties. So, the risk varies at different points in our life.

Keeping bad habits in line

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There are some bad habits that can impact our oral health that we’re not even aware of. Chewing ice, biting your nails, grinding your teeth, eating particularly sticky or hard sweets, drinking coffee and red wine, smoking, but also brushing your teeth too hard and using a wrong technique – all of these can increase the risk for your dental health or contribute to discoloration. When you appear for regular dental check-ups, your dentist will check for any damage caused by any of these habits. Being informed about specific deteriorating habits allows you to change your lifestyle to prevent further damage.

When brushing and flossing come short

Even if you use the best brush three times a day and floss regularly after every meal, there are still small areas that are easy to miss. When plaque builds up it becomes more difficult to remove, solidifying and turning into tartar, which is extremely difficult to remove without a professional intervention. Regular dental cleanings can prevent tartar from eroding the teeth or creating holes in the enamel, which is a highway to cavities. When they appear, cavities don’t give any warning signs, apart from a small ache once the tooth is already decayed. When the damage is done, you need to have them filled and fixed, but it’s always better to take care of plaque and tartar before they can damage your teeth. In addition, a cleaning appointment is also more affordable than getting a filling.

To stay on top of your treatment plan

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That first visit to the orthodontist for consultations should never be your last. While everyone’s situation is different, making sure you that you attend the regular visits is a small cost for the benefits of your oral health and bright smile. After you’re given a plan for orthodontic treatment, you need to stick to the schedule for your return visits. This way, your orthodontic team will have a chance to track your progress and make adjustments to your braces. It’s important, however, that even the patients with Invisalign still make their regular check-ups, just to make sure the teeth are shifting as planned. So if you live in the greater Sydney area, check out the best Zetland orthodontist and get informed on the range of personal tailor-made plans they provide.

Before complications occur

To make matters worse, the plaque and tartar build-up does not only cause tooth decay, but also erodes the mouth gum tissues. The build-up can cause an infection at the point where the gum meets the tooth, making the gum pull away. This diagnose is called gingivitis, and as it progresses, the tissue that attaches the gums to the teeth breaks down, paving the way for gum disease. At this point, there’s likely to be swelling, bleeding and soreness in the mouth, but apart from breaking down gum tissue, gum disease can also cause the bone that holds the teeth in place to deteriorate. In order to avoid costly series of specialist treatments, make sure you make your cleaning appointments and address early signs of gingivitis as soon as possible.

Dentists and dental specialists are not only concerned with fixing your teeth. They take care of your oral health, prevent the onset of gum disease and check for abnormalities that may need orthodontic treatment, which may otherwise go unnoticed. Skipping dental appointments may not seem like a big deal, but in the long run, they are the better option both healthwise and moneywise.

Local Branding

5 Ways Regular Yoga Class at Your Company Can Help Your Employees Beat Stress

There are many aspects of working that can help your employees feel stressed. Of course, that is not what you want for them. You want your employees to flourish and feel like they are a part of a team doing important work. Stress is common in the workplace but there are ways you can support a more calming environment. You can also help them calm down to a level of relaxation so your employees have more clarity.

Yoga helps every muscle in your body and shifts brain chemistry back to normal. In our bodies, the feelings we have tend to sit in certain areas. For examples, the hip holds emotional stress and tension. Stretching them out helps to release that tension. The abdominal organs can often hold onto stagnant bodily fluids. Certain poses massage these areas and help the fluids move on which is something like a holistic detox. Here are five ways that yoga is going to help your employees feel less stressed out while at work.

1. Yoga and Cortisol Levels

Yoga is considered holistic therapy for lowering cortisol levels, according to a study. Cortisol levels occur due to too many instances of stress. While it is produced in our bodies and is a natural chemical, if there is too much cortisol, it can cause major health issues. They include:

  • Rapid weight gain.
  • Muscles can become weak.
  • It becomes difficult to think.
  • The thyroid doesn’t work optimally.
  • Blood sugar problems.

Probably one of the worst symptoms that most people suffer from is a chronic mood problem. This is usually anxiety which perpetuates the additional release of cortisol levels. Simply explained, when one of your employees gets stressed out about a meeting or a deadline, this may become a moment of anxiety. This is where the fight or flight response kicks in which is a part of the nervous system function.  It was originally designated to save us from sabretooth tigers or bears and lions in this more modern time.

Using this tool when we aren’t running or fighting for our lives means that cortisol just stays in the body. We get tense in the muscles because we have this energy being drawn up to be used and it never is. This tension will often sit in our neck, shoulders, or hips. Ironically, these areas will usually be pain points from sitting for long periods of time. This sends a message to the brain that the body is under stress and it becomes cyclical in your pain.

So how does yoga help?

Yoga reduces stress which means that cortisol levels have a chance to lower. The breathing poses and meditative aspects of yoga all help to fully de-stress a person. Your employees will naturally relax just by taking in a few deep breaths midday. If you provide an area for them to do yoga at the workplace, they can get into Childs Pose to find their center and safety. This alleviates the onset of stress immediately.

2. Rebalances the Body and Mind

When the body is tense, the mind has a hard time retaining information. This causes your employees to have a harder time getting work done. Yoga rebalances the body, bringing back strength, and flexibility. This helps kick-start the brain. Yoga has specific poses to balance energy in the body. Your employees will also grow more mentally stronger as parts of yoga take mental discipline.

You also have more flexibility which allows the body to soften up. This means your employees will experience less chronic pain. They will be agiler and have more energy. The feeling that yoga gives your employees when they regularly practice gives them ease and freedom. This promotes ultimate happiness that gives them increased energy.

3. More Mindfulness to Cope with Stressful Situations

Your employees will have the clarity to deal with all the stress that comes up during work. They are generally happier and have a good demeanor. They will harness compassion which results in excellent team building. This is what yoga can do for people. Stress often occurs from the things we think about. We ruminate about all the possibilities of a future outcome. This doesn’t serve us well at all because really, the future is out of our control anyway.

Yoga allows us the space to learn how to see what comes up in our mind. We can then begin to control it as opposed to it controlling us. We can create a presence and build up the thought of compassion instead of feeling confused and unsure. The poses of yoga are designed to relax us. Then we can finish up with meditation which is what helps us to gain a grasp of what it is to be mindful.

4. We Learn How to Breathe Properly

Stress and the nervous system have a strong connection. It can be quite debilitating for a person to go through major bouts of stress. Through yoga, you can learn how to negate all that stress. Breathwork in yoga is as important as the poses. It comes with as many health benefits too. It can relieve someone’s anxiety in an instant. It also helps relax the body on a consistent basis so you’re less likely to stay in anxiety for very long. With yoga asking you to focus on your breath, you become more able to use the breath in times of stress.

5. They Get Exercise

Yoga is a physical exercise and it’s important to offer it to your employees. While it would be great if everyone could play a game of soccer, it’s likely some of your employees have physical limitations. This is the nice thing about yoga. People can be doing their own thing in any given yoga class. There are modifications that can be done and there are props to make it easier.

The point is exercise matters. This is especially true for those bound at their desks. Through stretching and holding poses, your employees will get their blood moving. They become stronger and perhaps more confident. They stretch out all the tension from constant sitting or standing. Exercise helps to improve one’s mood and cognitive thinking. It is a great form of exercise that anyone can do.

To be able to provide your employees with the gift of yoga will bring everyone together. They will feel more supported, less stressed out, and healthier all around. You may be making a major difference to their life which will certainly trickle into their overall productivity and happiness.