Category: Local Branding

There are many aspects of working that can help your employees feel stressed. Of course, that is not what you want for them. You want your employees to flourish and feel like they are a part of a team doing important work. Stress is common in the workplace but there are ways you can support a more calming environment. You can also help them calm down to a level of relaxation so your employees have more clarity.

Yoga helps every muscle in your body and shifts brain chemistry back to normal. In our bodies, the feelings we have tend to sit in certain areas. For examples, the hip holds emotional stress and tension. Stretching them out helps to release that tension. The abdominal organs can often hold onto stagnant bodily fluids. Certain poses massage these areas and help the fluids move on which is something like a holistic detox. Here are five ways that yoga is going to help your employees feel less stressed out while at work.

1. Yoga and Cortisol Levels

Yoga is considered holistic therapy for lowering cortisol levels, according to a study. Cortisol levels occur due to too many instances of stress. While it is produced in our bodies and is a natural chemical, if there is too much cortisol, it can cause major health issues. They include:

• Rapid weight gain.
• Muscles can become weak.
• It becomes difficult to think.
• The thyroid doesn’t work optimally.
• Blood sugar problems.

Probably one of the worst symptoms that most people suffer from is a chronic mood problem. This is usually anxiety which perpetuates the additional release of cortisol levels. Simply explained, when one of your employees gets stressed out about a meeting or a deadline, this may become a moment of anxiety. This is where the fight or flight response kicks in which is a part of the nervous system function.  It was originally designated to save us from sabretooth tigers or bears and lions in this more modern time.

Using this tool when we aren’t running or fighting for our lives means that cortisol just stays in the body. We get tense in the muscles because we have this energy being drawn up to be used and it never is. This tension will often sit in our neck, shoulders, or hips. Ironically, these areas will usually be pain points from sitting for long periods of time. This sends a message to the brain that the body is under stress and it becomes cyclical in your pain.

So how does yoga help?

Yoga reduces stress which means that cortisol levels have a chance to lower. The breathing poses and meditative aspects of yoga all help to fully de-stress a person. Your employees will naturally relax just by taking in a few deep breaths midday. If you provide an area for them to do yoga at the workplace, they can get into Childs Pose to find their center and safety. This alleviates the onset of stress immediately.

2. Rebalances the Body and Mind

When the body is tense, the mind has a hard time retaining information. This causes your employees to have a harder time getting work done. Yoga rebalances the body, bringing back strength, and flexibility. This helps kick-start the brain. Yoga has specific poses to balance energy in the body. Your employees will also grow more mentally stronger as parts of yoga take mental discipline.

You also have more flexibility which allows the body to soften up. This means your employees will experience less chronic pain. They will be agiler and have more energy. The feeling that yoga gives your employees when they regularly practice gives them ease and freedom. This promotes ultimate happiness that gives them increased energy.

3. More Mindfulness to Cope with Stressful Situations

Your employees will have the clarity to deal with all the stress that comes up during work. They are generally happier and have a good demeanor. They will harness compassion which results in excellent team building. This is what yoga can do for people. Stress often occurs from the things we think about. We ruminate about all the possibilities of a future outcome. This doesn’t serve us well at all because really, the future is out of our control anyway.

Yoga allows us the space to learn how to see what comes up in our mind. We can then begin to control it as opposed to it controlling us. We can create a presence and build up the thought of compassion instead of feeling confused and unsure. The poses of yoga are designed to relax us. Then we can finish up with meditation which is what helps us to gain a grasp of what it is to be mindful.

4. We Learn How to Breathe Properly

Stress and the nervous system have a strong connection. It can be quite debilitating for a person to go through major bouts of stress. Through yoga, you can learn how to negate all that stress. Breathwork in yoga is as important as the poses. It comes with as many health benefits too. It can relieve someone’s anxiety in an instant. It also helps relax the body on a consistent basis so you’re less likely to stay in anxiety for very long. With yoga asking you to focus on your breath, you become more able to use the breath in times of stress.

5. They Get Exercise

Yoga is a physical exercise and it’s important to offer it to your employees. While it would be great if everyone could play a game of soccer, it’s likely some of your employees have physical limitations. This is the nice thing about yoga. People can be doing their own thing in any given yoga class. There are modifications that can be done and there are props to make it easier.

The point is exercise matters. This is especially true for those bound at their desks. Through stretching and holding poses, your employees will get their blood moving. They become stronger and perhaps more confident. They stretch out all the tension from constant sitting or standing. Exercise helps to improve one’s mood and cognitive thinking. It is a great form of exercise that anyone can do.

To be able to provide your employees with the gift of yoga will bring everyone together. They will feel more supported, less stressed out, and healthier all around. You may be making a major difference to their life which will certainly trickle into their overall productivity and happiness.

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

In line with that, you’ll see that the business industry is no different. It disposes of different visual marketing strategies to boost publicity and sales. They invest in creating banners posters, and other signages for every sales event that they conduct to make sure they attract a lot of prospective customers.

That said, it is always right to follow general rules to make sure that your design stands out and is different among others. Here are some of the few things you may contemplate when designing your promotional medium.

Work on Typical Poster Sizes

It is a must that before you start planning and working for the design and content of your poster, you have to decide the appropriate size you are going to use. Examine the type of business you have and check your audiences so you’ll have an idea what to use.

You have to remember that if your poster size is too small people can hardly read it and if it’s too big then people will pass by it because it’s a nuisance to them. Always consider picking the right size so that you can quickly draw people’s attention.

Moreover, for posters and signage that you want to put on sidewalks, then you may consider using a larger size. If you’re going to get the attention of people in passing cars, then you may choose a larger scale.

Make it Easy

Most business owners think that the more content and design they put into their ads the more it is compelling. Indeed, it’s not.

Always make sure that your designs are easy and straightforward to look. Bear in mind to choose bold and large letters for signs and easy graphics so that people can quickly read it and will not be puzzled of what you are advertising.

Colour Preference

It is one of the essential ingredients when captivating the eyes of your prospective clients. You have to choose colors that are striking, eye-catching, and of course, money-making signs.

With regards to your colour preference, you can use bold, bright, and contrasting colours. Yellow and red are the best choices because they can be seen at a distance. Also, prefer colours that connect with your brand so that your customers won’t be confused.

Naturally, Attention Seeking

Your purpose of making your poster advertisement is not just for public display but for people to look at it and understand it. So, it’s essential that you have to make it naturally attention seeking. You don’t just place it at any corner of your establishment and let it stay there.

When you place on a sidewalk or in the front of your store, put them lower because people try to glance down as they are walking. On the other hand, if you want to catch the attention of people from afar, then you have to hang it.

The primary key to your poster replacement is to study and know where your customer’s eyes naturally go.

Offers and Promotions

Signage and poster are not enough for people to see what you are trying to sale, but people are looking at the offers too. Bear in mind that customer’s priority and interest are looking at promotions, suggestions, and discounts which drive more sales

Bear in mind that you have to be prudent with your offers and discounts when you include it in your poster advertisement so your sales won’t decline and still get the profit your aiming.

Durability and Resistance

When making and designing poster ads, you can save money, energy, time, and effort if you consider its durability. Printing the poster ad and signage using high-quality vinyl banners can help you recycle in case you want to use them again.

Do it Right

Always put your 100% dedication and passion when designing for your poster ad. A well-crafted and thoughtfully-designed poster can wildly and successfully promote your business. Once you put significant attention to detail, your sales can boost anytime.

Takeaway

In the world of business where competition is tight and earning a high profit is the only way to make it last, it is always a must that you create and think out of the box marketing ideas.

Lastly, with a few artistic skills and incorporating them using typical poster sizes for people to see, surely your business will grow, and profit will inflate effortlessly.

Rebranding your company can be a very important but very stressful process. If you are currently going through this process, then you have probably spent the last few months in the planning stage, trying to figure out how to go about it in the best way. It can be easy to get overwhelmed by the amounts of things that need to be done during the rebranding process which is why we have written this article to give you some tips on how to manage it. Keep reading if you’d like to find out more about this.

Plan Carefully

Before you get started on your rebrand, you need to plan carefully. You need to know why you are rebranding and what you are trying to change. If you don’t do your research properly then you might find that your rebrand will be a waste of time and you would have been better off sticking with the same branding. Plan accordingly and establish a clear strategy of how you want everything to happen. Don’t let yourself get carried away with rebranding before thinking through the consequences of your decision.

Manage Tasks

If you are rebranding a large company, you might find that there are a lot of things that need to be changed and a lot of things that need to be organized. For a company with a large team of people, it can be difficult to ensure that all tasks have been completed in time for the rebranding launch date. This is why you should consider making use of a workflow system like a Kanban board. So, what is a Kanban board? Well, a Kanban board uses different columns to organize tasks into things that need to be done, things that are in progress and others that have been completed. Make sure to do some more research about how a Kanban board works before getting started.

Create A Timeline

If you are going to rebrand your company, then you need to make sure that you create a timeline of how you want everything to go. You’ll need to make sure that you get all of your tasks completed on time and creating a timeline will help you to organize your tasks. Make to create a realistic timeline as if you try to rush things you might find that your rebranding does not go as well as you’d like. If you need some extra help with this, you could download some software that can take you through the steps in order to complete a good timeline that is easy to follow. Make sure to share your timeline with everyone who needs it in order to keep everyone on the same page with what needs to be done first.

Market Research

Before your rebranding gets underway, you should ensure that you are going in the right direction. If you are able to do extensive market research before the process begins, you can trust that you will have a successful project. You should also ensure that you conduct more research as the process goes on. Talk to your clients, find out if they will continue to use your services after the rebrand and find a good middle ground. Working with others on the rebrand will ensure that you are happy with your end result and you won’t have to do it all over again anytime soon. If you do your research properly then you’ll be able to manage your rebrand a lot easier.

Establish A Clear Budget

If you don’t set yourself a budget before the rebrand then you might find that you spend a lot more than you need to on the project. You need to set yourself a budget and try to stick to it where you can. This will help you to manage the whole project a lot easier and you can ensure that you will be happy with the process that you have undergone. When you are setting yourself a budget you should also remember that not everything goes to plan,and you should account for any issues that might arise in the rebranding process. Try your best to stick to the budget to ensure that you don’t end up spending more than you’ll make back over this whole process.

Final Thoughts

Deciding to rebrand your company is not a something which should be taken lightly. You need to make sure that you know exactly what you are getting yourself in to and you need to know what you need to change about your company. Don’t let yourself get carried away with the whole process, stick to your timeline and you’ll soon have your company back up and run. Organise yourself and your team effectively and your rebranding will be a success.

The holiday season allowed many working professionals to take some much-needed time away from the office to focus on their personal lives, create resolutions, and restructure their goals in time for the new year. Part of hitting the ground running in 2018 means getting organized and creating practical plans that will take business people to the levels they’re aspiring to. If career advancement is one of the goals, or finding a better paying position with a greater amount of responsibility, then emerging professionals might consider pursuing MBA degrees to help them qualify for these roles faster. It’s important to bear in mind however that deadlines are fast approaching!

Before applying, prospective candidates should make a list of schools they feel would be a good fit along with deadlines, application requirements, and all the important supporting documentation they must collect. Deadlines for consideration into the Lazaridis School of Business & Economics, for example, start as early as February 1^st for the part-time program in downtown Toronto, however admissions are also awarded on a rolling basis for the 2019 deadline. Fortunately, those intending to pursue the full-time MBA program in Waterloo this coming September have until April 6, 2018, to get their applications in; this gives prospective students plenty of time to prepare.

The key to sending off a strong application lies in careful planning. To begin with, all MBA programs demand that applicants receive an accomplished score on the GMAT test which is designed to assess certain reading, writing, verbal and analytical skills; most programs require a score of 600 or higher. Candidates can achieve top scores on the GMAT by taking practice tests, and there are a variety programs and services offering comprehensive GMAT coaching.

As well, it is recommended that those interested in applying set aside time to devise a strong statement of intent; this is what will help them stand out from all the other applicants by allowing them to share their own unique experiences and the goals they have going into the program. A solid statement will be strategic and selective about what it includes, incorporating keywords the admissions council is looking for. Those applying should also consider receiving feedback for their writing from current students or alumni of the program they’re hoping to get accepted into.

Many schools will also ask their applicants to choose an area of specialization right from the get-go; candidates should choose a stream they’re passionate about and speak to the reasons for their selection in their statements. The program above offers ten different options including accounting, marketing, finance, strategic management, operations management, supply chain management, entrepreneurship and more.

It’s never too early to get a leg up on the competition and to bring plans for the future to fruition, especially when there is much preparation to be done, including external testing or requesting letters of reference that can take applicants time to gather. With newly found purpose after ringing in 2018, and MBA admission deadlines coming up soon, there’s never been a better time to start prepping for desired career success.