Category: Local Branding

As a sole proprietor, you take on many inherent risks alone. There is nobody else to share the responsibilities, and any results of economic rewards or challenges would be only yours. It’s not easy to run a solo enterprise, but Gov Doc Filing makes it easier by providing the forms needed to apply for an entity and offer fast, simple, and secure processing through their simplified sole proprietor, S-Corp, C-Corp, and LLC forms online. They also provide forms to apply for an Employer Identification Number if needed.

Top Risks of a Sole Proprietor

1. Limited Earnings – There are only you and a limited number of hours in a day. You also need to eat and rest. Even with hired help, the majority of the work lands on you. Your earnings are limited on how much you are able to accomplish each day. It is common for people with financial problems not to be clear about what they are pursuing (absence of goals) and, if they have them, they are vague, unrealistic or incompatible with their budget. What is not measured is not controlled.
2. Poor Credit – When deciding to extend credit as a sole proprietor, lenders take your personal finances into account. All your personal spending habits have an impact on your ability to gain credit. It is important that you maintain an excellent credit rating as a sole business owner. It is associated with the possibility of defaults occurring in the established time and manner, which may involve loss of principal and interest, a decrease of cash flow, generation of expenses associated with the recovery processes, etc.
3. Financial Errors – In addition to completing work for your business, you must also carefully monitor your finances. As a sole proprietor, managing your own books can be risky. Consider hiring an accountant or make it a habit to enter your income and expenses in a daily log or spreadsheet.
4. Being Sued – A great benefit of incorporating your business is the layer of protection it provides. It is possible to lose all your personal property if you are sued.
5. High Tax Bills – Although most expenses related to your business can be deducted on your income taxes, your tax burden may be increased from the self-employment taxes you must pay. Your habit of saving is deficient or nonexistent, you do not pay your credit cards, pay loans, understand how normal to acquire everything on credit, as well as paying delinquencies for overdrafts and late payments.

Before wanting to make any comment about it, it is necessary to know the variable and the risk concept with which we live in a day-to-day in a financial institution. In very simple terms there is risk in any situation where we do not know exactly what will happen in the future. Elsewhere Risk is synonymous with Uncertainty, it is the difficulty of being able to predict what will happen. Risk is part of life itself, it is up to us to manage it by becoming aware of the situations that lead us to it and applying the corrective measures to avoid them, as long as it is within our reach.

If you want your business to become recognizable, engaging, and unique, then know that you need branding for that. You see, the number one, most critical way to promote every business is branding. You cannot just sit there in an office and work on your laptop, in fact, you’ve got to take measures to reach out to people yourself or use tactics to attract the customers, and for this, you need to do some extraordinary branding for your business.

Everything in your business can be used for branding, your employees, their behavior, and even your the design of your office. Yes, you read it right, your office design is, in fact, extremely crucial for branding. In fact, the design of your office and the overall environment can make or break your business and brand.

Now, if you are someone who yet has some doubts about the fact that your office matters a lot when it comes to branding, then you’ve got to stick to this article a little longer because today we are going to present a few reasons why you need to improve the interior and the environment of your workplace.

The market and the modern business, both are changing

Previously there was no concept of good looking office design, and the offices weren’t that modern too because the work wasn’t that modern as less technology was in play. Right now, everything has changed, the work has changed, the market has changed, and more technology is being used in the workplaces than it ever was. Now all of this obviously calls for a new and modern workplace.

Google, Facebook, and many other such companies have some outstanding offices with play areas and even farms inside because they believe that these things matter a lot when it comes to the improvement of the employees work performance. These companies took their office designs to a whole another level because these believe that socializing and working together can make a business more successful and productive.

Your Office Speaks For Your Business

Just as mentioned in the JasonL ergonomic guide, an ergonomic workplace can add a lot to your business, and it is one of the major factors that can attract more and more customers towards you. As a whole structured organization, the interior of your office says a lot about who you are, how to do your work and what do you stand for.

It’s just like a first impression, a client comes to meet you, and the first thing that he will notice is the design of your office which will put an impression on him about you now we all know the fact that one cannot risk his first impression as it is known to be the last. In a nutshell, the design of your office defines who you are, and you cannot mess up with that definition of yours which means you’ve got to invest a bit in the design and structure of your workplace.

Your chairs, your teacups, your desks, and even your wallpaper is going to add a lot to your brand impression, but know that you need to create a productive and creative environment not just for the sake of branding, A welcoming office environment, this can help improve the performance of your team members.

By maintaining a proper office image, online image, and offline image you will be able to convey your message in a more efficient way, and you will end up earning the trust of more clients, customers, and partners.

Infuse Life Into Your Workplace

Almost all the adults spend a third of their life in their workplaces, and this means that their workplace should be comfortable and vibrant for them so that they can bring productivity in their work. Building a modern and a good office interior is just like an investment that won’t go to waste for sure.

This investment will not only help you in branding your business in fact, it will bring positivity in your workplace, your team will work more efficiently, and you will start feeling a sense of happiness all around. You see a tensed and a strict office environment or a poor office interior will not give your productive and creative results so it’s better to invest in the design of your office and we assure you that your business will start growing on a whole another level.

Clicking on Facebook, your email, Buzzfeed and then back to Facebook gets old. It’s a modernized version of Albert Einstein’s definition of insanity. Refreshing the same pages on a continuous loop expecting an update is an act of workplace futility that few can survive. Eventually boredom sets in. Before you start to go loco with ennui, it’s time to add Twitter to your list of websites. The only problem is that there are 100 million daily active users and most of them aren’t worth a follow. Lucky for you, this list can direct you to an unusual but great source of entertainment during your work day: corporate twitter.

Corporate isn’t always a sad and desolate place. These seven corporate accounts find a time to be funny in between slinging their wares and keeping their hashtag game strong.

1. Old Spice

It’s not just your grandpa’s cologne anymore. In an explosive social media campaign that included TV commercials, online videos, and its Twitter page, Old Space has catapulted itself into the 21st century as a brand to follow. Best known for its surreal viral commercials featuring former NFL athlete Isaiah Mustafa, Old Spice managed to capture the fun and fantastical branding in all its social media accounts. To use its own words taken from its bio, @OldSpice delivers on MUSCLES. SMELLS. LAZERS. COUPONS. GIFS.

Most notable tweet?

Not content to stay in its lane, @OldSpice took a break from its regularly scheduled content to chirp at Taco Bell. It took umbrage that Taco Bell’s fire sauce didn’t contain the actual fire, claiming it was false advertisement. What followed incited a Twitter “war” between the two brands. The exchange was worthy of a chuckle for those scrolling through Twitter in the hopes of wasting some time at work.

2. Denny’s

Whoever runs Denny’s social media has tapped into the uncanny atmosphere its restaurants have around 4 am on a Saturday night. Usually bizarre and always funny, the Denny’s Twitter is an irreverent page devoted to pancakes, syrup, and the dankest memes this side of the web. Half digital marketing, half shit post generator, @DennysDinerrevolutionized the chain’s online presence. With 448,000 followers (one of whom, most recently, is the always meme-able band, Smash Mouth), the brand established its cultural relevance within the youngest Millennials and Generation Z.

Most notable tweet?

@DennysDiner created its own version of the Zoom in on the Nose meme with a picture of what looks like a stack of pancakes. Completely normal for a diner that serves up breakfast foods 24/7, but the punchline isn’t what you would expect from the diner chain. Or maybe it is if you spend any time on their Twitter. Click here to see what secret Denny’s hid in its pic.

3. dbrand

Graduating from the class of under 500k followers, we move to the big leagues with a company that’s broken its first million followers. With 1.36 million followers and counting, @dbrand is the next corporate handle you have to check out. Run by @robot, dbrand’s social media page is the only bot you’ll want to follow you. Too bad that will never happen, considering @dbrand doesn’t care about us, foolish humans. When it’s not making made-to-measure decals for the hottest devices (what the company calls skins), it’s carving out a presence online with its punchy, glib, and tongue-in-cheek posts that serve The Truth™ with a side of humor.

Most notable tweet?

Last March, Nintendo released its Switch console, and dbrand was quick to create a set of Switch skins for the system that its loyal followers could pre-order. Unfortunately, within a few days of its release, the skin provider realized its adhesive didn’t play nice with the console. As a result, they posted a series of tweets to explain the situation and notify its customers all pre-orders were canceled and refunded. Despite what @robot has to say about the human race, this good guy move proves dbrand’s worth a follow.

4. Wendy’s

Don’t let Wendy’s profile pic fool you. That sweet grin and pigtails hide a sharp tongue that’s ready to lash anyone it finds lacking. After a long time spent answering complaints with sincere apologies towing the customer service line, @Wendy’s lost all its chill. Patience snapped, the social media team revealed a quick and biting wit they were willing to unleash at a moment’s notice, dragging Twitter’s worst. Its 2.46 million followers await the next roast, usually at the cost of @MacDonalds as @Wendys insults, incites, and antagonizes its rival hamburger chain almost daily.

Most notable tweet?

Though Wendy’s serves up roasts with a side of fries, perhaps the most savage one was when a Twitter user accused the fast-food chain of delivering its burgers raw on a hot truck. @Wendy’s took no time at all to respond, dragging its accuser by implying they forgot refrigerators existed.

So the next time the post-lunch boredom hits your workday, open a new tab and follow these accounts. It might not solve the fact you’re working doing something you hate, but the best of corporate Twitter might make your corporate time go by faster.

All sorts of businesses, from giant global corporations all the way down to small mom-and-pop businesses utilize promotional products in their marketing. Not only is this method of marketing tried and true, it’s also cost-effective and has a noticeable impact on sales and profits. Some businesses lately have opted to pour money into social media market, but that can’t be your only method – consumers need to respond to real-world incentives. With that in mind, here are four of the most effective promotional products your business can use, whether you are big or small, to gain attention.

Custom Screen Printed Shirts

The first on anyone’s list ought to be custom apparel, and in specific custom screen printed shirts. Giving these items out, whether at an event, fundraiser or as part of a prize giveaway is a fantastic marketing move – not only will the recipient be happy to receive a piece of clothing for free, therefore cementing their brand loyalty, but when they wear it they will be free advertising your business, creating further brand recognition. Of course, in order for this to work most effectively, you want good quality shirts with a professional screen print; visit https://www.printscanada.com for examples of how to do custom printing correctly.

Totes And Bags

As you’ll see with each of the items on this list, they’re chosen mainly for their potential visibility; the reason you won’t see a USB on here, for example, is that those tend to stay indoors, and so can’t carry branding around effectively. Totes and bags, on the other hand, do exactly that – they carry around branding. With a surge in the eco-friendly shopping, more people are using canvas totes to grocery shop, and many people get these totes from promotions, which is why giving them away is a great branding opportunity. If you’re running a gym, or other athletics-related business, consider getting a custom printed duffel bag, which is more in line with your brand.

Pens

Yes, these are what many people think of when they think of promotional products, and while not quite as effective as others on this list, pens have one main thing going for them: they get around. Pens often circulate, finding various users in their lifetime, meaning that the logo on them reaches a number of different sets of eyes. They’re also inexpensive, a fact that works both for and against them – they cost less, but they don’t offer the same incentive as either a duffel bag or shirt.

Water Bottles

Finally, we have water bottles, which again have been chosen for their public visibility. A lot of businesses misuse these, however. They don’t have the same universal appeal as a printed article of clothing or a bag, but for fitness-related businesses, or those whose core identity involves health and wellness (a clinic, for example), water bottles make sense. People most often use water bottles in public, whether at the gym or while out cycling, so they see a lot of fresh eyes.

Whatever your business, however large your budget and ambitions, branded giveaway products will help spread your brand to new potential customers while helping strengthen brand loyalty amid existing customers. They say in business you have to give a little to get a little – with these four products you give a little to get a lot!

The holiday season allowed many working professionals to take some much-needed time away from the office to focus on their personal lives, create resolutions, and restructure their goals in time for the new year. Part of hitting the ground running in 2018 means getting organized and creating practical plans that will take business people to the levels they’re aspiring to. If career advancement is one of the goals, or finding a better paying position with a greater amount of responsibility, then emerging professionals might consider pursuing MBA degrees to help them qualify for these roles faster. It’s important to bear in mind however that deadlines are fast approaching!

Before applying, prospective candidates should make a list of schools they feel would be a good fit along with deadlines, application requirements, and all the important supporting documentation they must collect. Deadlines for consideration into the Lazaridis School of Business & Economics, for example, start as early as February 1^st for the part-time program in downtown Toronto, however admissions are also awarded on a rolling basis for the 2019 deadline. Fortunately, those intending to pursue the full-time MBA program in Waterloo this coming September have until April 6, 2018, to get their applications in; this gives prospective students plenty of time to prepare.

The key to sending off a strong application lies in careful planning. To begin with, all MBA programs demand that applicants receive an accomplished score on the GMAT test which is designed to assess certain reading, writing, verbal and analytical skills; most programs require a score of 600 or higher. Candidates can achieve top scores on the GMAT by taking practice tests, and there are a variety programs and services offering comprehensive GMAT coaching.

As well, it is recommended that those interested in applying set aside time to devise a strong statement of intent; this is what will help them stand out from all the other applicants by allowing them to share their own unique experiences and the goals they have going into the program. A solid statement will be strategic and selective about what it includes, incorporating keywords the admissions council is looking for. Those applying should also consider receiving feedback for their writing from current students or alumni of the program they’re hoping to get accepted into.

Many schools will also ask their applicants to choose an area of specialization right from the get-go; candidates should choose a stream they’re passionate about and speak to the reasons for their selection in their statements. The program above offers ten different options including accounting, marketing, finance, strategic management, operations management, supply chain management, entrepreneurship and more.

It’s never too early to get a leg up on the competition and to bring plans for the future to fruition, especially when there is much preparation to be done, including external testing or requesting letters of reference that can take applicants time to gather. With newly found purpose after ringing in 2018, and MBA admission deadlines coming up soon, there’s never been a better time to start prepping for desired career success.