Content creation is a key function in digital marketing that demands both time and effort. The content you put out there speaks volumes about your business and your authority in your field. This is why optimizing the content creation process should be one of your top priorities. The more tools and aides your content creators have at their disposal, the more productive they are likely to be.
According to a survey by HubSpot, 68% of businesses use automation in some way. Another report by MarketingProfs says that 92% of marketing agencies are now investing more time and resources into marketing automation. use of automation tools and software has resulted in increased ROI for many marketers who have automated some of their content marketing activities.
If you are looking for the best automation tools that can give you a competitive advantage, here are 7 awesome tools you should know about.
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Narrato is a content creation and workflow management platform that helps you see through your content creation process from start to finish. It’s a great collaboration platform where your entire content team and stakeholders can come together to build great content.
Narrato Workspace can help you:
Collaborate with your content team – You can add your entire content team to the Workspace on Narrato, including your writers, editors, content managers, clients, partners, and other stakeholders. You can assign your team members to tasks and get them to collaborate on any piece of content. You can also share content with partners and stakeholders using public content links.
Manage a team of writers – Narrato is a perfect platform to manage your team of writers – be it your in-house staff or freelance / part-time writers. Content task assignment is super convenient (you can assign multiple tasks to a writer in one go). You can even track work done and payments due for your contract or freelance writers.
Create quality content – Narrato boasts of a powerful content editor, which allows you to optimize your content for readability and gives great content structuring suggestions. You can even run a plagiarism check on content using the editor. What’s even cooler is the ability to create custom content templates to get structured input from your writers.
Organize your content and projects – Narrato offers you a great platform to organize all your content projects in a single place. It’s structured very much like your local or cloud drive with folders and content items. But offers you several other views of your content to facilitate easy access and planning. For instance – a view of all content items without folders and a content calendar view, which is great for planning and tracking content work.
Track content and project progress – All content tasks run through workflow statuses and you can also track the overall progress of your project using project status bars.
Publish and deliver content seamlessly – Narrato Workspace integrates with WordPress and supports HTML publishing as well.
Create a guidelines and brand assets repository – This is a cool feature which allows you to create a guidelines document with attachments, and you can link it repeatedly to multiple tasks anytime.
Pricing: Free at the moment. May launch paid plans soon.
Automizy is an email marketing automation tool that helps you distribute your content and engage with leads at the right time. Email marketing is one of the most important areas of any digital marketing strategy. But handling emails manually can be quite tedious. You have hundreds of prospective leads, each at a different stage in their journey towards conversion.
Email automation allows you to send them targeted, personalized emails at the right moment to increase your chances of conversion. With Automizy, you can build your contact list with the help of sign-up forms you create. The platform has an email automation builder that helps you define the entire process of sending an automated email, based on the actions taken by the prospect.
The drag and drop email editor also lest you create high-performing emails without any additional skill requirements. The AI tool on the platform helps by predicting the performance of your subject lines.
Pricing: Paid plans start at $9 per month for 200 contacts.
Nearly 61% of digital marketers say they have achieved better ROI with video marketing than with Google Ads. So you can imagine how important it is that your video content performs well, particularly on platforms like YouTube.
TubeBuddy is a browser extension that helps you get more views and subscribers on YouTube faster. The tool helps you with advanced keyword research, simplifying publishing, optimizing content to rank higher in search results, promoting your videos on social media, and data analysis to identify improvement opportunities.
Pricing: They are offering a free plan with limited features. The paid plans start at $7.20 per month.
Another amazing video content platform, with a slightly different use case, is Typito. Typito is a video creation app with an easy drag-and-drop editor. You can customize your videos with your brand colors and fonts. You can also add captions easily that are perfectly synced with the video.
The platform offers more than 20 video formats, over 600,000 free images, and 500+ motion graphic templates.
Pricing: The paid plan starts at $29 per month.
Jasper is an AI-powered copywriting software that can create high converting copy for ads, emails, websites, blogs, and more. This could be a very useful tool to create a compelling copy during web design and development work, without having to hire a copywriter just yet. It can also be an invaluable tool for your sales, marketing, and customer support teams, saving them a lot of time on content creation.
Jasper can generate several high-converting headlines with just a little input about the product or service for which you need a copy. You can also set the tone for your copy to go with your brand image. The tool lets you translate your content to more than 25 different languages too.
Pricing: The starter plan is priced at $29 per month.
CreatorKit is a video creation tool for creating social marketing videos. The platform lets you create animated videos, stories, and ads for different social platforms with its easy-to-use video editor. It has thousands of templates to fit various social channels.
You can customize videos to reflect your brand and save your customized templates to use again. You can also add price tags, discounts, and other engaging text to your marketing videos.
Pricing: Pricing information not available
According to a research report, the number of podcast listeners in the US alone has grown by 29.5% in the last 3 years. Podcasts are a high-potential marketing tool today, competing with video and written content.
Zencastr is a tool that helps you record studio-quality podcasts from anywhere. It allows you to record a lossless 16-bit 48k WAV audio track with each guest, without any time limits. Since it is local recording, the internet connection speed does not matter and you can get high-quality audio every time.
The tool has built-in VoIP that lets you chat, talk, leave live footnotes, and record at the same time. It also has a Soundboard for live editing of your podcasts and an automatic post-production tool to help you achieve the final product.
Pricing: Free plan with limited features for hobbyists. The professional plan costs $20 per month.
Each of these marketing and automation tools is sure to drive more engagement for your business. Content creating and marketing requires skill and effort. But it also demands the right tools and technology to deliver the best results. Try out these amazing automation tools and watch your content performance soar higher than ever before.
Neelam Goswami is a Content Writer at Godot Media, a leading content writing services agency. Her areas of interest include digital and content marketing. She is also an amateur artist and loves to spend time on creative work.