In today’s digital age, having a website is not an option anymore. Every business must have a website and maintain a healthy digital presence in order to attract prospects. When it comes to a business website, user experience is everything. If a user lands on your website and leaves with a bad taste in their mouths due to poor user experience, they will never return to your website again.
Similarly, if a user visits your website and gets a great user experience, they will surely return to your website. User interface of your website can make or break your website because it is what influences the user experience your website visitors will get. If you have not diverted all your energies and resources towards improving the user interface design during web development, your users will always get a below par user experience. As a website developer in New York, your main goal should be to make the user interface a joy to use for your users.
In this article, you will learn about seven reasons why user interface design plays a critical role in web development.
Clarify Brand Vision
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Just like your brand vision, your target audience should be the focal point of your user interface design. When you design user interfaces with users in mind, you tend to create user interfaces that your users will love to use. It will also help you to refine your design and make changes based on user behavior and preferences. UI/UX design agencies here actively use this in their work.
In addition to this, it also clarifies your brand vision and gives you a better understanding of what your brand is all about and what you are offering to your customers. This will give a clear direction to your branding efforts and will increase your chances of your marketing campaigns to become successful. If you are lucky, you can also gain a competitive advantage over your competitors as well.
Improves Website Usability
To create stunning user interfaces, you need to develop a better understanding of your user preferences and behavior. Once you have done that, it will be easier for you as a web developer to provide them what they are looking for on your website. Moreover, this can also help you decide which features and functionality you should include and which ones to leave out from your website.
When users only get what they need, it will improve their user experience and make your website a pleasure to use. Take user input and feedback and tweak your website user interface from time to time. This will not only give a new look to your website but also sends a clear message to users that you value their input.
Enhance Customer Satisfaction
When you pay extra attention to website usability and improve the user experience of your website, it will directly impact customer satisfaction in a good way. When your website visitors are able to perform the action they want every time, they would surely keep coming back to your website for more because their customer satisfaction level is sky high. All you have to do is to maintain that customer satisfaction level by delivering a great website experience on a consistent basis. You will see a massive improvement in conversions and revenue while your website’s bounce rate will decrease drastically.
Make Website Navigation Easier
What are the main characteristics of great user interface? It is easy to use and has all the elements at familiar places so that the users don’t have to go looking for it. When users get what they are looking for instantly, they will stay on your website longer and explore other pages of your website. Make it easier for them to jump from one page of your website to another by placing a navigation button at a prominent spot where users can easily see and click on it. Avoid hidden and cascading navigation menus as it can hamper the user experience. Hamburger menus might work great for smaller screens such as smartphones but it might not be such a great choice for the desktop version of your website.
Deliver Seamless Experience
Nobody likes to wait, especially your website visitors. If your website takes ages to load and makes your website visitors wait before they can interact with your website, it will destroy the user experience of your website. Even when your website is loaded, make sure that it responds to user inputs instantly. There should be no lag or stutters. That is where website optimization comes into play.
Get rid of extras from your website to make it nimble so it can load up quickly and respond to user inputs without any delays. Use a content delivery network and minify code to improve the website speed. You can also compress multimedia files such as images and videos so they can load quickly even on slow internet connections.
Boost Conversions and Rankings
When users can easily get the information they are looking for and complete the desired action, you are more likely to convert them into paying customers. If you consistently deliver great user experiences, users will start trusting you and will start to show interest in doing business with you. With search engines like Google paying attention to user experience factors and ranking websites based on that, a website that delivers a better user experience will rank higher than a website that doesn’t.
Anticipate Customer Expectations
When users are the center of attention of all your user interfaces and a lot of research has gone into designing those user experiences, you can easily identify user behavior and preferences patterns. This enables you to anticipate their next move and fulfill customer expectations in a much better way than before. This way, you can make it easier for them to take the next step and convert prospects into paying customers.
How does user interface design impact web development in your opinion? Share your thoughts with us in the comments section below.
About the author
Usman A. Khan – Digital marketer at Branex – a website design company. He is a curious soul and spends his time learning and researching new subjects every day including – technology and website design. He regularly pours out his learnings as a blog on various platforms and wants to leave his mark on the digital landscape.