All posts by Steven

Software testing
Legal Branding

What is Regression Testing: a Complete Guide

Gone are the days when software testing was considered an afterthought. Today, it works well in tandem with the software development process. Surviving in the ever-changing world of digitalization is not easy but it’s a doable job when you outdo yourself by creating a strong, scalable, robust online presence. Fortunately, you will come across a plethora of software testing companies that offer it all right from software development to designing, software testing, QA services, migration, maintenance, and support. 

Of course, considering these types in the first place is a wise decision to make. Other than that, you should know the importance of each phase of the software development life cycle. However, since we have a limited amount of time here I won’t be able to explain it all but I can certainly shed some light on one of the crucial phases of the software development life cycle, i.e. Regression Testing. 

The following post emphasizes what Regression Testing is. Why is it important while conducting software development if you want to stand ahead of the crowd? So without any further ado, let’s begin!  

Introducing Regression Testing 

 In simple words, Regression Testing is a mere software testing practice executed by a software testing service provider just to make sure that the developed application works systematically even after there is a slight change in the code or any major updates take place. Now tell me what happens when yellow gets mixed with red by mistake? It turns orange, right? Similarly, when conducting any software development project, changes and modifications are bound to happen and one small change or tweak can make or break things to a great extent. Not to mention that it can result in heart-breaking consequences and losses. Here’s when regression testing comes to play. 

This kind of software testing is done just to make sure that no small or big change affects the existing functionality of the software. Other than keeping the software functionality intact, regression testing is done to identify and resolve bugs, these can be the ones that are newly introduced due to the change or the previous ones which have been eradicated. Now testing every time a new update is released can be pretty overwhelming and time-consuming. And maybe this is the main reason why most software developers used to skip or ignore this phase and simply test those essential functions just to ensure that everything works fine. 

In other words, regression testing in the earlier phase wasn’t given much importance. Fortunately, the table seems to have turned these days. Today, both software developers and testers are well-aware of the fact that even a small change can create a ripple effect resulting in insignificant outcomes. With Regression Testing, Different software test cases are created and re-executed to check whether the predetermined functionality of the mobile app is working as it is supposed to be and despite new changes being introduced. 

When to conduct regression testing in the software development life cycle? Since regression testing is performed to verify all the changes made. It is supposed to be performed after implementing new functionality or change in the development project. Now, whenever you conduct a  software development project, what happens is it takes several months and sometimes years to complete, so what will you do? Will you take regression testing in the end or will you keep testing parallel to the development process? Of course, testing simultaneously. In fact, it may quite interest you to know that the real logic of regression testing is to take retests again and again. 

Let me explain by using an example – Imagine you own a software development company and the client asked you to develop a project, an app development for creating images and editing videos. So what you do is, you will come up with the first draft that comprises all the core features required. After that, you are supposed to conduct regression tests and send them to the client for their valuable feedback. 

Though the client is happy with your work but wants a certain extra bunch of features to be added. So again what you do is, your team begins developing those features into the existing app. Now do you think by making a few changes or codes, the entire app will be the same as it was before? Of course, not! One small change in code can make or break the entire app. Therefore before you relaunch the app, it is important to conduct regression testing just to verify new features and functionalities of the app. Further below I would like to mention certain benefits of conducting regression testing

Why Regression Testing Must be Considered in the First Place?

Cut-throat competition is one of the core reasons why businesses are compelled towards leveraging the power of technology. To come up with an intuitive and intimidating solution, you must consider conducting regression tests with the ongoing software development procedure. Software testing is no joke, in fact, it’s a highly technical operation requiring a professional with immense knowledge and experience. Further, I would like you to get acquainted with certain benefits offered by Regression Testing. Take a look! 

#1 High-end Software

One of the obvious benefits of regression testing is that here you are bound to receive high-end software. In the present scenario, developing software is no longer considered an innovative approach. In fact, it has become something that has to be done mandatorily. However, what’s more, surprising is that you need to come up with software that outshines its existing competitors. And this is when regression testing provides assurance. It lets software developers know which bug is causing the problem and which one needs to be modified or discarded. 

#2 Increased Efficiency 

 Do you think regression testing is supposed to be done only manually? Of course, not! Today several automated testing programs have been created that specialize in conducting precise, safer, and accurate regression tests. All you have to do is come up with some testing parameters and then allow the automation tool to do its job. The key is to allow your software to re-run every test and identify potential errors. 

These automation regression testing tools result in increased efficiency as programmers can focus on other core competencies as well. 

#3 Minimizing Risk

Software development is no easy thing to do, it takes a hell lot of time, money, and effort. Now can you tell me, how many apps and software are being developed in an hour? I am sure it’s way more than you think. And what if, after investing so much time, money, and energy, your app gets discarded after a single use by the end-user? That’s the worst nightmare, isn’t it? With Regression Testing, all the decisions taken will be well-informed and all the bugs will be avoided prior. 

When there is a need for regression testing? 

  • When you want to add extra features
  • In case of any adjusted conditions
  • In case, if the app doesn’t work well in regards to performance
  • If you want to optimize the code
  • In case of a bug repair or defect             

Final Verdict

I hope now you have realized the significance of regression testing. Some of the best tools to consider for conducting regression tests include – TimeShiftX, Skill test, serenity, TestingWhiz, Advent QEngine, Test Complete, etc. Regression testing is all about trial and error, so make the most of it! Don’t make random choices, instead find a reliable software development company around and get started! 

blogging
Local Branding

5 Tips to Make Your Company Schedule More Organize

Many companies have been struggling to stay ahead of competitors in the market of ever-changing demands. Even if your company is doing well, you might feel like you are running on frayed nerves and could use some help to make more efficient plans for the future. We understand that many scheduling obstacles need to be overcome for your company to move forward, but with these resources and tips, it will be more accessible than ever before.

grow list

5 Tips to Make Your Company Schedule More Organize

  1. Create A Solid and Reliable Plan

Whether you are having difficulty establishing a plan or compromising a situation, you can make it easier to enjoy your company each week by following some essential steps. Most of us know that we need to create plans before we have to be working, and most employees tend to procrastinate preparing plans that they know better than themselves. It’s not always easy, but it’s worth the time, effort, and focus because planning is usually the first step in creating a successful schedule within your company. You don’t want to feel unprepared and see what a mess your company can become.

  1. Get A Schedule That’s Perfect For You

It is crucial to get a good plan that will work for you and your family, and you should always consider the most critical factors that will determine how you want to spend your time. You can get a detailed schedule that aligns with your personal life and will give you the most efficient way to make money and improve at work, or you can opt for a more relaxed schedule that is perfectly aligned with your personal life. The choice is yours, but you should not let business decisions be at the forefront of your priority list.

  1. Understand the Importance of Scheduling

If your company has a solid plan, you should feel like a gear shift happens right before your eyes. It’s important to consider that planning is critical because you may miss out on something if no plans exist. If you’re not careful, you can quickly become overwhelmed and miss out on necessary appointments or meetings. It’s also possible that you won’t be able to have a positive relationship with your colleagues if there is no planning involved.

  1. Build a Team that Works Together

It might seem like a load of work at first, but developing solid relationships with all of your employees can help you make better plans for company-wide goals. You can easily make a schedule that fits everyone’s personal needs and plans, and you might find that this is a lot easier than you expected. When you build solid relationships with your team, you will feel like your company is moving in the right direction for the first time.

blogging

  1. Find Helpful Resources

If you want to take your plans to the next level, you have to consider finding resources that will be helpful. There is a good chance your company will benefit from technology that makes scheduling more straightforward and efficient. Cloud-based solutions are some of the most popular and will help you create schedules in a fraction of the time. It would be best to take advantage of the tools to make every effort count. The following are resources that could be helpful:

  1. Google Calendar

A great way to use a program like exchange shared calendar android to create schedules is by using a grid layout that makes it easy to see how much time is left each day. You can also add appointments and notes to your calendar, which should help make things run smoothly for you.

  1. Microsoft Outlook

Microsoft Office has unique features for Outlook users, but you can still use an email application like this to schedule meetings, events, and more on the calendar. You can make sure that it’s easy to get in touch with your staff, but it will help ensure that you have the right meetings and conversations.

  1. Acuity Scheduling

email subscribers

Acuity Scheduling can help you make the best possible schedule for your work, although it requires you to use the cloud. It’s essential to use this feature to help you get more organized and streamline your communications with employees.

  1. Doodle

Doodle is an excellent way to schedule meetings, and you can use it for free. You can also get various calendar options and find some right for you. It’s always easy to use Doodle because of its simple interface, and it should be easy to manage your company’s communications so that they are more efficient.

Creating a solid plan for your company is essential. It’s never fun to feel like you’re heading down the wrong path, and it will be challenging to keep things on track with a disorganized schedule. You can get a detailed schedule that you know works for you, so take advantage of some of these great resources. The results should be impressive, and it might allow you to have a good time at work finally!

 

Autobiography

Eric Reyes is a passionate thought leader having been featured in 50 distinguished online and offline platforms. His passion and knowledge in Finance and Business made him a sought-after contributor providing valuable insights to his readers. You can find him reading a book and discussing current events in his spare time.

Digital marketing
Digital Branding

Short Yet Useful Guide on Brand Traffic in SEO and How to Influence its Growth

The queries “buy sneakers” and “buy sneakers on Aliexpress” differ in only two words, but carry a fundamentally different message. The first is a classic example of a commercial request, and the second is a commercial request by intent, but also a branded one since it contains the name of a particular site.

A large number of visits to the site for branded queries is a good signal for search engines. This means that people trust the company, and distinguish its site from competitors, that’s why it should be ranked higher in the search results.

Where to track branded traffic and how to increase it – read our article.

Best Digital Marketing Methods

 

How does branded traffic positively differ from non-branded traffic?

Clicks on branded queries differ from other clicks in a number of parameters that affect the SEO promotion of the site.

  • Higher CTR

The click-through rate of branded queries is higher, as the user is looking for a specific company, rather than choosing from a variety of offers in the search results. If the site has well-written meta tags and there are no gross technical errors, then it will take first place at the top and attract the majority of users who have set a branded query.

  • Increased conversion

Users who initially trusted the brand and searched for its website are more likely to make a purchase, call, or other desired targeted action.

  • Good behavioral factors

Behavioral factors such as time spent on the site, browsing depth, number of pages viewed, bounce rate, and other user interactions with the resource are crucial for SEO. For branded traffic, behavioral metrics will be expectedly high. The reasons for this are the same as in the previous two paragraphs.

  • Natural backlinks

If a brand is popular and trusted, people talk about it. Users willingly put links to the company’s website, thereby increasing the link mass in the most natural way. However, in order not to reduce SEO performance and the level of trust in the site, it is important to always check for broken links. This can be done using the broken link checker.

  • Low dependence on search engine algorithms

Google periodically changes its algorithms to counter the manipulation of unscrupulous promoters. At the same time, sites that use only white SEO methods may lose positions for a while. The popularity of the brand will help you not to lose a significant part of the traffic and adapt to changes faster.

Please note that it is not always justified to work on increasing brand awareness and investing in the growth of branded traffic.

This will not help if you have a local business – a small repair shop, a dry cleaner, a bakery, a flower shop. Your customers are those who live or work nearby. Also if your company – state contracts, which participates in tenders. In this case, the corporate website acts as a business card, and other factors influence the decision to cooperate. You shouldn’t spend money if you have an online store of inexpensive consumer goods. As a rule, users rarely look at the brand, more often at the price, ease of ordering on the site, payment, and delivery.

Effective ways to increase branded traffic

Digital Signage

 

Brand traffic can and should be influenced. Let’s say right away that direct cheating is a dangerous and inefficient way. But there are many legal ways to capture the attention of the audience.

#1. Social media activity

The company’s pages on Instagram, Facebook, TikTok, and other sites provide an opportunity for active interaction with an interested, loyal audience. To attract the attention of subscribers, you can arrange contests and giveaways, and publish polls, reviews, and useful tips. At the same time, you shouldn’t strive to give a direct link to the site in every post – let users find information themselves. At the same time, the presence of a link to the site in the social network profile is a must!

Targeted social media advertising is great for introducing users to a brand and expanding your audience reach. With it, you can “get familiar” with a potential client who at some point will remember the company and want to learn more about the brand.

#2. Content marketing

Publications in thematic groups, interviews with company representatives, participation in podcasts, and collaborations with bloggers and influencers on TikTok help to increase information about the brand. If users know that the company provides quality, expert information in their field, they will look for answers to their questions on the official website. Moreover, good content can go viral, attracting new audiences.

#3. Presence in aggregators and directories

Such sites often dominate the search results, especially for geo-dependent queries. You can take advantage of the current situation by developing profiles on the most popular sites and, in fact, getting free attention from the audience.

Wrap up

Often SEO specialists and site owners don’t take into account traffic for branded queries as significant for promotion. This is a mistake. Branded traffic can indirectly influence the position of the site for non-branded queries and bring additional visitors. You can work on the growth of brand queries in various ways. The most effective of them are high-quality content on the site and external resources and activity on social media.

 

Shoes
Personal Branding

Here is All You Need to Know About Inserts for Running Shoes

The requirement of the inserts for running shoes becomes important when there is pain felt in the joints or knees. These kinds of inserts help in to release the foot pressure. For many people running shoes are required regularly. It can be for athletes or jogging. For extra comfort of feet, it is preferable and vital for running shoes.

It is often seen that runners always have to wear shoes for long hours. Pains in the joints or knees are possible if the shoes cannot provide the required comfort. It becomes difficult for runners to carry throughout the day unless they feel comfortable. In such cases, players or runners can use inserts for running shoes

Benefits that are possible wearing insoles or inserts are as follows:

  • No backache 
  • Improves overall performance 
  • No blisters 
  • Reduces ligament stress 
  • Maintain proper alignment of bones and joints

Athletes or runners have the chance of improving their performance with the inserts of insoles. Even after wearing it for long days, it avoids forming uncomfortable odors.

Choosing Inserts for Running Shoes- Points to Note

Runners spend high amounts on new shoes. Purchasing new shoes is based on quality, as well as keeping comfort in mind. Running can cause discomfort, or it can be painful leading to reducing performance on routine. Hereby, apart from seeking top-quality or branded shoes, there is a need for insoles.

While running, the runner’s feet reverberate which affects the different parts of the body. It includes hips, knees ankles shoulders, and neck. The running shoes are made keeping the convenience of the runners in mind. So that athletes do not face any problems while continuing their exercises and activities.

In such cases, the inserts for running shoes enable to customize the running shoes and provide the runner’s ways to improve their activities and reduce related issues of pain and any other severe health problems.

So, if not a professional runner but it is a passion for anyone, they should use it to increase their efficiency in running. Better the health condition and less tired to the body it will respond with high energy.

Hereby, a person can run without inserts for running shoes. But intense pressure exertion to the feet can cause pains to the legs and sometimes the entire body. As a result, the body will need some rest; which means that there will be a break in the routine. So, whenever an initiative was taken by a person to run. It can be as a morning exercise or for any preparation for the running race then it is essential to add inserts for the shoes.

After all, if the body remains energetic the mind is happy. Then there are chances that professionals or any player will enjoy running. They feel comfortable and healthy with stable feet.

Blisters are common problems that are painful, but when it is continuous, they can interrupt routine practices. Running is itself strenuous for feet, on the other hand, blisters with swells and pus may turn infectious to the skin at the same time.

Final Words

For long-runners such as marathon runners, the inserts for running shoes are essential. Not only for a better fit for shoes, but it ensures stability and support to have the players’ bodies balanced. As it provides proper support, it ensures that the accurate fit can lead to reducing or minimum injuries.

The injuries are reduced along with maintaining the health of joints and bone alignments. Especially, the inserts are required when the runners are run for extended hours throughout the days wearing shoes.

work culture
Legal Branding

Why Tradies Need Workwear: 10 Benefits for Tradespeople and Business Owners

If you’re wondering why tradies always walk around in workwear, it’s not because they know they look great! 

Tradie Workwear has many purposes and benefits for both workers on the job and the businesses employing them. 

To find out more, read our article all about workwear and why tradies need it. We’ve put together a comprehensive guide, including 10 benefits of tradie workwear.

Types of Workwear

Tradie workwear is about more than just high-vis vests, orange pants, and overalls. Workwear can range from everyday clothing to protective gear. Some people may classify Personal Protective Equipment (PPE) as workwear while other people categorize it separately.

Tradie workwear includes both men’s workwear and women’s workwear, and a lot of worksite apparel is gender-neutral.

Some of the most common kinds of workwear include:

  • Polos
  • Shirts
  • T-shirts
  • Shorts
  • Trousers
  • Overalls
  • Jackets
  • Wet weather gear
  • Jumpers
  • Safety vests
  • Protective gear
  • Disposable workwear
  • Safety footwear 
  • Non-safety footwear
  • Gumboots
  • Workwear accessories, including socks, shoelaces, and boot polish 

The Top 10 Benefits of Workwear for Tradies and Business Owners

1. Durable and Long Lasting

Tradies work hard, and the gear they wear needs to work just as hard. You might be exposed to chemicals, coarse materials, or harsh weather conditions. Your clothes could also get worn down through general wear and tear and constant washing.

Modern workwear is made from fabrics that are strong yet lightweight and comfortable. A tradie’s workwear will be resistant to damage from both accidents and wear and tear. If small rips do occur, they are often prevented from spreading due to the durability of the fabric.

2. Made for Safety

Not all workwear is PPE, but most workwear can play a role in protecting you onsite. Workwear is great for tradies because it reduces the risk of injuries, accidents, and unwanted time off. For business owners, safety workwear assists with compliance increases productivity, reduce legal liabilities, and keeps your team on the job.

Workwear can protect against physical damage, chemical and biological exposure, ergonomic injuries, and a range of other safety hazards. High-vis workwear increases visibility and reduces the risk of associated injuries, while sun-protective workwear can minimize heat exhaustion, sunburn, and related injuries.

3. Complete Comfort On the Job

Tradies don’t spend a lot of time sitting around on the job or working indoors, so they need uniforms that can stand up to an active outdoor lifestyle! Workwear ensures you and your team are comfortable all day long.

Tradie workwear is designed to be breathable so you can keep cool while you’re working outdoors. It is also designed to move and stretch with you. This allows you to reach, lift, pull, and perform a range of other tasks without limiting your movement or causing discomfort.

4. Look at the Part on the Worksite

Presentation is important in the workplace, even when your workplace is a construction zone.

If you want to win contracts, earn repeat customers, and make a great impression on every worksite, presentable workwear is one small but effective way of doing it. First impressions are important and wearing high-quality workwear will help to create a positive impression of your business. You can even personalize your workwear, so it better represents your brand and brings your team together!

Investing in premium tradie workwear will ensure your team looks great, even after long days on the job. Premium products are designed to last longer, even in harsh environments, meaning you don’t have to keep replacing your workwear just to maintain presentability.

5. Men’s Workwear and Women’s Workwear

Comfortable, practical workwear is available for tradies of all shapes and sizes, including both men and women. While a lot of workwear is completely gender-neutral, some items will be designed for just men or women.

Footwear is often separated for men and women, with ladies’ safety footwear available in women’s sizes and foot styles. You can also get items like polos and jackets for both men and women.

Whether you’re looking for men’s workwear or women’s workwear, it’s easier than ever to find options for every tradie!

6. Remain Compliant As An Employer

Safety is one of the most important priorities on a worksite. While safety is a matter for both workers and employers, the burden of responsibility often falls on employers.

Luckily, you can get the workwear that is compliant with Australian laws, regulations, and policies. Your company might also have standards that need to be adhered to, and shopping for compliant workwear is a great way to meet those standards. Rather than relying on your team to provide their own gear, you can standardize and streamline the whole process by investing in your own workwear.

7. An Economical Option

Workwear is generally affordable to buy, but the true value comes in the long term. Tradie workwear is specifically designed for the job, meaning it will last longer, feel better, and need replacing less often. The less you need to replace your gear, the more money you will save in the long term!

When it comes to workwear, make sure you buy gear that’s affordable but not cheap for maximum value for money.

8. Protect the Rest of Your Clothes

There are plenty of great things about being a tradie, and not having to wear your everyday clothes is one of them. Unlike many office workers, you don’t need to worry about picking out your outfit for the day.

Not having to wear your casual clothes also means they will last longer because let’s face it, your jeans and your favorite shirt wouldn’t last long on a work site! 

9. Workwear for All Weather Conditions

As we’ve already mentioned, tradies often find themselves working outside. Many tradies have to work through all weather conditions, from the beating sun to the drizzling rain, cold and dark mornings to windy afternoons.

Of course, there are rules about working in inclement weather, and eventually, the site manager might call tools down. In the meantime, it’s good to know that there is workwear to keep you warm, keep you cool, protect you from the sun, wind, and rain, and keep you visible in low light. 

10. Workwear Customisation Offers a Range of Advantages

You can get custom workwear thanks to embroidery and screen printing services. These services allow you to add your logo to practically any piece of workwear, from hats to shirts to jackets.

Custom workwear offers instant branding and advertising for your business. It promotes a sense of professionalism and it’s also a great way to promote camaraderie and unity between your workers. 

Multiple companies are often working onsite at once, and workwear that’s embroidered with logos is a great way to ensure your team is remembered!

Final Thoughts: You Can’t Go Past Workwear for Your Team

There are plenty of reasons to invest in high-quality workwear and practically no reason not to! When you’re searching for tradie workwear, look for a company that covers all your needs, including embroidery and screen printing services for your custom design requirements.

Legal Branding

Why Horse Dressage Boots are Important?

Is it important to protect the horse’s legs during schooling or flatwork? And, more importantly, do horse Dressage Boots require the same level of safety as show jumpers? So many inquiries, right! What provides the finest safety for dressage horses is what this article is all about. Boots, splints, or wraps? It’s tough to determine what to choose as a rider because your decision may be affected by look, brand, reputation, or price.

Why use Horse Dressage Boots?

Wearing boots does not ensure that your horse will completely be protected from injuries. However, studies have demonstrated that protection can also assist absorb part of the stress associated with an accident. Protection is especially critical if your horse has a lot of action in his gaits, has had an injury, or ‘interferes,’ that is if one or more of his hooves often collide with another leg during movements.

In addition, if you’ve ever witnessed a dressage horse crosses his front and rear legs laterally across the arena, you’ll understand how ‘interference’ injuries might arise.

Horse Dressage Boots is a type of boot or wrap that protects a horse’s lower leg or hooves from injury. Things like walking on uneven ground or having a different gait could cause these injuries. Horse boots protect a horse’s hoof and also help to lessen the pain when it hits the ground. In the past, have you ever seen a scab on the inside of the fetlocks of your horse? This could be because your horse has been brushed or rough-played in the field. He may need boots. If your horse often hurts the inside of his pastern or fetlock, has a more severe injury, or walks on the rough ground a lot. Therefore, boots will help keep him safe.

Types of Horse Boots

There is a lot of different kind of horse boots that safeguard your horse’s lower leg and hoof in various ways.

  • Bell Boots

This Horse Dressage Boot is made of a bell shape that covers the entire hoof and safeguards the heel too. Bell boots are also known as overreach boots. That you can use to prevent horses from overreaching, which occurs when their front heels collide with their hind feet’s toes. They are suitable for riding or for use in the paddock. Bell boots shield the hooves from the abrasive or muddy ground, as well as from colliding with a hard surface while jumping or navigating obstacles. Horses may wear these boots on either the front or back.

  • Hoof Boots

When a horse is hurt, These Horse Dressage Boots protect the horse’s sole. In addition, you can use them in place of horseshoes when the horse is hurt. When a horse can’t wear shoes for medical reasons, or when it loses a shoe, you can use hoof boots. Also, you can use it when a horse is transitioning from wearing shoes to not wearing shoes or when it can’t wear shoes. In all kinds of riding, these things protect the sole of the horse’s hoof from rough ground.

  • Tendon Boots

Horses wear tendon boots on their front legs. It safeguards the tendon area from being hit by the hind hooves when you land a jump, which can happen. This is because when a horse’s hoof brushes against the inside of the leg, it can cause injuries. Hence, you can use Horse Dressage Boots to protect your horse’s leg from injury.

Additionally, open-fronted boots allow a horse to feel a pole when leaping. Closed-tendon boots protect both the front of the leg and the tendon area. A lot of people use them at events because solid fences can be dangerous.

Conclusion

Horse Dressage Boots benefits your horses in numerous ways. It can help you to protect your horse’s leg from injury. Further, you can find them in various sizes, styles, and colors. Hence, you can choose the best for your horse and enjoy your ride.

Legal BrandingLocal Branding

How the Oil and Gas Industry Can Improve Sustainability 

When thinking about all the environmental disasters and catastrophes going on in the world, most people blame the oil and gas industry, thinking these people are responsible for everything. While this assumption is, of course, completely untrue, people in this industry are still trying to improve their image and get rid of all that bad press. One of the ways to do that is by improving their sustainability and making their companies green and eco-friendly. Doing that might not be the easiest thing in the world, but it’s doable, and if you’re involved in this industry as well, here are a few ways you can make the entire oil and gas industry more sustainable than it’s ever been.

Recycling unused oil

This is another amazing way to take your sustainability in the oil industry to the next level, and it’s probably among the most useful ones too. Instead of dumping used and unused oil and endangering the environment, you should recycle it and give it a new purpose. You don’t have to do it yourself either, PROS Environmental team has been of great help throughout the years. Turning oil into diesel fuel, for instance, isn’t just a great way to reduce your waste but also get some new energy you can actually use.

This way, you’ll get the best of both worlds and create a circle of sustainability you can continue developing in the years to come as well. This means your sustainability factor is going to rise until it reaches the point you’re satisfied with. Finally, this is also a great idea to share with other industry leaders, inspiring them to become more sustainable themselves.

Relying on drones

Whether it’s monitoring your offsite facilities or tracking your onsite development, using drones is definitely one of the best ways to boost your sustainability. These amazing vehicles are useful in a number of ways and come with a few benefits – easier data gathering, better communication, improved safety, and faster data flow, among other things – which is why you need to consider using them as well.

The real reason why drones are so sustainable is their benefit to cost ratio. Investing money in them is something you’ll do just once, but you can continue using them in the years to come without having to spend too much money maintaining and servicing your drones. And the more you use them the more sustainable they’ll become, so don’t be afraid to invest in several drones as soon as you can.

Using new equipment

Following the latest technological advancements in the oil and gas industry means following the latest equipment on the market. These things are changing rapidly, and you’d be surprised to learn how many new devices and tools are being developed as we speak. For example, Electric Pressure Washers in South Texas are being used to clean equipment without using chemicals or wasting too much water. So, if you want to be even more sustainable and eco-friendly, finding the most sustainable equipment is a must.

Some of the most popular and useful new oilfield equipment include various rupture disc valves, drilling tools, surface pumps, and gate valves. These are all the things that can make a huge difference in your everyday production and take your company to the next level when it comes to both your sustainability and your effectiveness.

Investing in green energy

We all know that traditional energy sources are bad for the environment and as far from being sustainable as possible. That’s why avoiding them at all costs is something you need to start doing right now and look into alternative energy sources instead. Luckily, there are lots of alternatives you can look into, so finding new sources of energy shouldn’t be too hard – what’s more, a few oil companies are already doing that for some time! 

For instance, looking into solar energy, wind power, hydrogen, and a few other green energy sources might turn out to be more effective than you can imagine. When compared to traditional sources, all these ideas are quite affordable, practical, and, most importantly, completely renewable. This means you can continue using them over and over again, thus making your company increasingly sustainable every single year.

It goes without saying that these aren’t the only ways for the oil and gas industry to become more sustainable. Some of the other ideas include managing risks more effectively, avoiding small mistakes that can become fatal, using recycled water instead of fresh water, and preventing methane leaks as much as possible.

Ecommerce depends on great SEO
Digital Branding

Essential Tips for Hiring the Right SEO Professional for Your Website

SEO is all about boosting your website’s organic search and improving its inbound marketing. Search Engine Optimisation, when done correctly, can help increase your visibility and provide a higher ranking in search results when your audience searches using keywords related to your services.

Many brands are unaware of how their website ranks can be improved; hiring a professional SEO service can be beneficial. However, choosing the right one matters. So if you are unsure how to hire the right professional, here are tips that will point you in the right direction.

Ask questions

Behind-the-scene aspects of SEO

While searching for the right professional, you should ask several questions to understand their work process and whether or not they are on the same page as you. So before getting on the first page, being on the same page matters. Here are some questions that will give you some idea.

-when will the process start showing results?

-what fees will you charge?

-what happens if I decide to cancel in between?

-what kind of assistance would be required from our side?

-Do you offer multiple budget options?

Asking questions also helps know whether the professional indulges in unethical practices such as “black hatting “. If they indulge in such practices, it’s advisable to move on to other professionals as this can cause heavy penalties for your brand. 

Maximize your product pages

Check their performance

Request them to show their previous work, case studies, and result reports to ensure their performance. This will also show you evidence of whether or not the person is compatible to handle your website’s SEO process. Here are a few things you should check.

-how much organic search traffic they have generated for their clients

-how much revenue have they generated?

-how do they handle the process of finding keywords?

-What were their high-performing blogs?

-top-performing landing pages

-Blog views and sessions

-keyword traffic value

Are they individuals or work in teams?

Lookout whether the SEO professional works individually or is associated with an agency. Working in a team means they would have skilled members who would look after different aspects of SEO. A team should comprise of; 

  • SEO content strategist
  • SEO copywriter
  • SEO link builder
  • On-page SEO expert

If you prefer working with individuals, make sure they are competent enough to handle all aspects.

Set your budget

SEO services can vary when it comes to cost. That is why setting a budget will help you find the right professional. A business requires different SEO needs at different stages; go for someone who fits the bill and has all kinds of tools and resources that can help deliver the results. 

Be realistic about setting a budget and what expert can deliver it to you on that scale. Ask how they would prefer payment. Are there any terms or plans which can be arranged?

Communicate your expectations

LInk building works for SEO

Before you decide on the expert handling your SEO process, make sure you have openly discussed your expectations and goals. Everyone boosts their efficiency; however, no one can guarantee results as SEO relies on various external factors. 

Things to consider

Another thing to consider before hiring an SEO expert is whether or not their approach best matches your needs. Here are some questions you can ask for understanding their approach 

How will they measure the success of your SEO campaign?

How often will they communicate about processes or any changes they make?

How will they track any progress, updates, and reports?

A professional providing SEO services in Birmingham will keep you in the loop and provide regular check-in calls. 

Summary

Investing in SEO experts is essential for any business that needs to increase its online reachability. These tips will help you save your time, money, and headache to find a perfect one. Collaborating with SEO experts helps in improving marketing strategies and your business reachability. 

Enhance branding with Instagram
Digital Branding

How to Grow Your Instagram Followers With Zero Dollar Budget

There are different ways of getting Instagram followers for your business or personal Instagram profile. You may try Instagram hacking tools or apply different techniques to grow your profile. It is totally up to you to decide whether to opt for free methods or paid marketing strategies to generate more likes, followers, and comments on your profile.

Growth of New Account

If your account is new, It is suggested that you build some credibility of your account first by promoting your page through natural ways and methods. However, if you feel like doing all the promotion alone would be time-consuming, you could acquire third-party services to buy real-time social zinger 5k followers.

 

Stress visuals

Wrong Notion about buying followers 

Many bloggers are preaching against not buying followers from any service, believing that it could result in the suspension of the account. The truth is that all celebrities, Instagram artists, and influencers are buying followers. It is more a matter of who or where you buy these followers from rather than why are you buying them in the first place.. There are some legit websites using cutting-edge strategies to bring natural/organic followers to a profile. 

Floor Map AKA plan

Whenever we plan on building a structure, we first make an architectural sketch to use the space wisely. Likewise, whenever you plan to promote your product, services, or brand on any social network, you need to make a clear plan beforehand. First off, start with outlining your objects as what you wish to accomplish by doing the marketing yourself or through a third-party service.

1: Creating a vast brand awareness using state-of-art marketing methods.

2: Boosting sales generation by targeting the customers of interest. 

3: Driving more traffic using multiple advertising methods.

4: Creating a cash flow plan.

5: Setting profits aside and assigning a little chunk of money for advanced marketing strategy in the future.

Refining content for the Audience

First, your content has to be refined according to your audience. You must have demographic knowledge or a chart of your audience before you start presenting your content in posts, contextual or media ads, and videos. 

Let’s take an example of the Nike Brand and see how it works. If you have ever owned a pair of Nike shoes, you might know that the brand mainly uses athletics, wrestlers, joggers, and runners in the ads to motivate its buyers. It does not necessarily mean that only athletes are the customers of this brand. Instead, it has different types of customers associated with sports, gyms, yoga, workout trainers, etc. 

You need to consider your targeted audience’s age, geographic location, interest, and occupation to set up a good promotional strategy for your Instagram account promotion. For instance, if you are going to sell game consoles, your target audience would be kids, game influencers, and adults under 35. They don’t necessarily need to have an occupation, and they should live within the country where you are based unless you are selling worldwide. 

I must say that sharing good content would prove to be an excellent way for you to grow your Instagram followers with a zero-dollar budget. 

 

Use hashtags

Hiring Content Manager

If you are in the USA, You must post the content in a specific time frame of the day to get more organic visitors to your profile. There are different timing charts available on Instagram user engagement time that you can use to figure out the time that’d be suitable for posting content daily. 

For creating versatile, eye-catching, and engaging content, you need to hire a content manager. The manager should be anyone with great knowledge of creating promotional content so he could help you design contextual and visual posters, flyers, images, and great videos with appealing graphics. The key to getting more Instagram followers is creating great graphics and exciting content only. Trust me that even with simple yet compelling visual media, you can have thousands of followers in a single day.

 

Promote good causes

Captions and Hashtags:

Captions and hashtags work as keywords in your post that would help significantly in optimizing your post on Instagram and search engines. For instance, if you search for #fifafootball, you will find only relevant content on social networks. 

Captions are different from hashtags; they are more like a contextual explanation of an image, media, or video. You can use a keyword or two when composing captains for the post. In addition, always write down relevant content hashtags to make your posts searchable on the network. 

Even if you have scheduled to post a simple image for that day, you need to optimize it for SEO by using proper captions and hashtags to increase its chances of getting searched and found. 

 

Encourage followers

Promoting New business account

According to a survey, almost 90% of Instagrammers that count more than one billion users follow business accounts on the network. If you wish to see massive growth without putting so much effort into creating and executing promotional methods, you should buy Instagram followers from a reliable resource. 

How does a third-party Instagram marketing strategy work? You have to choose a package from the service after deciding how many followers you wish to have on the account.

 It is suggested that you start to build your audience at a low pace on a new account as you don’t wish to be on Instagram’s radar for having millions of followers just in a day. Your account would be at the risk of getting suspended for earning a million or billion followers unless you are a celebrity. 

For a new Instagram business account, you can go for thousands of followers and buy a service that guarantees to give you real and relevant followers. Once you have gained a few hundreds or thousands of followers, you can make your way to a big high number weekly to keep it natural for the algorithm of Instagram. It is common for accounts to gain a few thousand followers early in their business promotion. 

Just keep patience and try to post as much creative content as positive to give a boost to your profile naturally.

Digital
Legal BrandingSaaS Branding

Back to the Office: How to Accelerate Your Retraining Programs

Businesswoman
A businesswoman is pointing with her pencil while holding the tablet in her left hand

Getting used to post-pandemic changes at the office

A lot has changed since we were all ‘at the office’. As we all return to working at the office (at least some of the time), most of us will return to a new environment, with new ways of working and new policies to follow. This can easily leave staff feeling wrong-footed, and re-training becomes a priority – to ensure that all staff is on the same page.

Re-training is often more challenging than training new recruits because you have ingrained patterns to overcome and re-write. Training sessions also need to require minimal investment, both in terms of budget and time spent. Today we have incredible digital storytelling technologies that can enable faster training programs, with better retention. 

Fully immersive experience rooms are a prime example of these kinds of technologies. Their role in keeping all staff aligned when circumstances change is an important one, and all companies should include these technologies in their training schemes.

How digital storytelling can quickly get new staff up to speed

New recruits today are different. Many of the university graduates entering the workplace today have spent the last few years in virtual lessons and may have never spent time in an office. This is a steep learning curve, and human resources professionals have a duty to help this cohort get comfortable in their new setting as quickly and efficiently as possible. Digital storytelling can help achieve this because it uses the familiar on-screen interaction that the new recruits will know well. 

It also helps the participants to really engage with the training, and it can be personalized to match specific situations. 3D content and virtual training programs can also help to cross ‘the experience gap’ by giving new recruits a more lifelike training experience. This is especially useful when access to those ‘real-life’ training resources or equipment is costly or limited.

Using digital storytelling to re-train existing staff on new methods, safety protocols and policies

The experienced staff brings incredible value to a company, but when circumstances change it can be hard to erase old habits and working methods. Re-training this particular group of employees can be a significant challenge – unless you have a secret weapon up your sleeve. 

Digital storytelling brings something special to training programs because it encapsulates new ideas and methods in a ‘wrapper’ – the story. 

Stories are how our brains process and retrieve complex experiences, and it enables us to pack a lot of data into something that seems entirely natural to us. When we use digital storytelling to re-train existing staff, it helps them to cement their memories better than if they were just told the same information. It’s an experience they can relate to and recall later with incredible clarity.

Experiential learning is the key

What makes digital storytelling especially good for training programs is that it’s a form of experiential learning. Storytellers around the world have known for millennia that stories are compelling because the listener projects themselves into the story, often by resonating with a particular character. As a result, the listener is actually a participant – because they are actively involved with it as an internal experience.

The fact that we experience stories is what makes them so memorable – it’s why mnemonists use narrative structures to memorize large amounts of entirely abstract data (like long strings of numbers, or a series of playing cards). When you deploy your training programs in the form of a digital story, you turn them into a kind of experiential learning. Not only are the participants more involved in the material, they also retain it for longer. In this way, digital storytelling gives people an experience to learn from.

Ways to deploy digital storytelling for (re)training

There are numerous ways that companies can deploy digital storytelling for training programs. It doesn’t take a huge investment – however, a chief value of these storytelling technologies is that they can be used for many different end-purposes. It is quite possible that your company may already have an AV setup that is capable of being used in this way. The key is the digital storytelling software that powers it – if it is powerful enough, it can enable your company to use the same equipment in an infinite number of ways.

The most effective digital storytelling technologies for training are:

Immersive Experiences

These can be fully-immersive rooms that envelop the audience, or a wrap-around screen that fills the visual field (typically 240 – 270°). The effect is that the audience is totally drawn into the experience, and this is further enhanced when these can be interactive. Touch-capable screens mean that participants become architects of their own journey, drawing them in even further.

Individual consoles and interactive signage

Interactive signage can be a versatile way to do training programs. Using an interactive screen, the participant has their own console that they can use to navigate their story. They can make choices that ensure that their training experience is as personalized as possible.

Video walls (interactive)

Without being able to fully enclose the audience in an immersive experience, a large screen or video wall is perhaps the next best thing. Using touch-capable screens will ensure that the training experience is as interactive as it needs to be. Participants can learn from their own choices and actions, as well as vicariously – by watching and learning from the actions of others.

The digital storytelling software that makes it work

Meeting
Coworkers are discussing with each other while taking the notes

Without digital storytelling software, a screen is just a screen. An immersive experience has very limited value if it cannot be regularly updated and customized to meet current needs. To get your AV setup to deliver real value – and keep delivering it – your digital storytelling software needs to be up to snuff. There are several options out there, ranging from relatively limited software up to enterprise-grade solutions like the Hyro platform.

It’s easy to look at the software component as a secondary concern, but it actually has a critical impact on the success of your digital storytelling enterprise. With a sufficiently capable, enterprise-grade solution, you should be able to easily adapt content without needing to hire a creative agency or specialist to do it for you. When you have the ability to adapt and create freely, your training programs can be rolled-out faster and have more immediate results. It also means that your AV setup has a higher utilization rate because there is a shorter interval between concept and finished storytelling experience. This ensures you keep attaining the best possible results for your team.